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From YouTube: Tokenizing Carbon Offsets for Brand Engagement and Loyalty Programs - Tom Herman - Selva (Track 2)
Description
Talk about the ways corporations and brands can engage their audience on the topic of climate change and sustainability using tokenized carbon offsets as part of their community building and loyalty programs.
- Sustainable Blockchain Summit LATAM 2022 - https://sbs.tech/
A
A
Taxi
would
be
called
to
grab
taxi
instead
of
an
Uber,
and
we
were
playing
a
Chinese
zodiac
game
where
you
collect
the
Chinese
zodiacs,
and
if
you
get
all
of
them,
you
get
a
prize
a
discount
for
your
next
ride
or
a
shake
at
McDonald's,
or
something
like
that
and
I
thought
to
myself.
Why
are
we
doing
this
with
Chinese
zodiacs,
when
we
could
be
doing
it
with
sustainable
development
goals
and
in
the
process
of
doing
it
with
sustainable
development
goals?
A
The
rider
who's
playing
with
the
app
the
taxi
app
in
the
back
seat
can
learn
about
the
brand
and
the
types
of
carbon
offsets
that
are
available
to
make
your
trip
carbon
neutral
and
learn
about
the
sustainable
development
goals.
What
is
life
on
land,
what
his
life
underwater?
What
is
gender
equality,
and
how
does
that
brand?
A
Choose
carbon
projects
to
offer
you
and
how
does
that
relate
to
their
brand
promise
and
it
seemed
like
a
much
better
way
to
educate
people
about
sdgs
and
carbon
offsetting
in
a
game
type
of
environment
and
so
I
went
and
pitched
grab
taxi
to
buy
carbon
offsets
through
the
air
carbon
exchange.
They
did
eventually
do
that,
but
they
didn't
gamify
it
the
way
that
I
had
hoped
that
they
would,
and
so
we
I
looked
at
the
market
and
I
said
the
problem
here.
Obviously,
everyone
talks
about
transparency.
A
I'll
come
back
to
that
in
a
second.
But
what
about
the
emotional
connection
and
does
that
emotional
connection
allow
for
a
long-term
relationship,
a
long-term
engagement
with
the
brand?
Or
is
it
just
point
of
sale,
check
out
I'm
going
to
buy
some
carbon
and
move
on,
and
we
wanted
to
address
that
by
making
it
fun
and
engaging
and
at
the
same
time
make
it?
You
know
clearly
impactful
and
one
of
the
things
that
ever
Everybody
Talks
here
about
is
transparency
and
I?
A
Don't
think
transparency
is
delivered
by
the
blockchain
I
think
the
blockchain
is
as
good
at
obfuscation
as
it
is
about
at
transparency.
It's
really
about
user
interface.
How
do
you
design
a
user
interface
that
will
give
your
consumers
a
level
of
trust
around
what
you're
doing
and
so
to
that
end
we
started
building
carbon
offsets
that
were
in
nfts
that
were
based
on
endangered
animals
that
had
corporate
brands
on
the
back
and-
and
that
was
really
the
the
Genesis.
A
A
We
got
a
lot
of
delay
here
so
I
heard
earlier
today.
Someone
asked:
how
do
we
get
to
scale?
How
do
we
get
all
the
consumers
in
the
world
to
be
involved
in
the
carbon
offsetting
project
and
and
that's
really
what
we
do
we
try
and
make
it
so
that
we
can
take
all
of
the
customers
of
the
brands
and
use
them
to
get
them
engaged
on
climate
change?
We
can't
do
it
any
other
way.
We've
got
to
engage
the
brands.
A
Brands
are
interested
in
gen
Z
as
a
demographic
and
Millennials,
and
those
guys
are
very
interested
in
addressing
climate
change
and
sustainability
so
going
through
the
brands
was
critical
and
we
know
that
lots
of
brands
are
using
nfts
in
their
loyalty
programs.
So
we
wanted
to
take
that
and
upgrade
it
with
carbon
offsets
afraid
I
do
this
too
many
times
and.
A
There
we
go
so
did
I
skip
a
slide.
I
apologize,
guys
I'm,
having
a
little
trouble
keeping
this
thing
moving
on
I'll
just
so
we
took
carbon
and
and
fractionalized
it
down
to
one
kilogram,
with
one
kilogram
you're
able
to
do
a
cup
of
coffee
or
you
could
do
a
a
flight
from
London
to
New
York
with
over
a
ton.
A
But
the
key
is
you
can't
put
an
environmental
beneficiary
into
any
of
the
carbon
Registries
at
less
than
one
ton
and
to
work
where
most
of
the
carbon
offsets
were
we
needed
to
do
that
and
nfts
represent
a
really
perfect
technology,
unlike
their
ability
to
provide
transparency,
which
they
don't
that's
user
interface.
They
do
provide
a
cryptographic
proof
of
fractionalization
they're
great
at
fractionalizing
assets.
A
We
create
collections
that
could
be
one
ton
and
then
every
one
of
the
thousand
nfts
in
the
collection
would
be
one
kilogram,
and
and
by
making
it
fun
and
and
engaging.
We
can
help
Brands
build
brand
reputation
and
here's
the
key
you
got
to
make
it
easy.
If
you're
going
to
work
with
the
Brand's
customers,
you
can't
use
a
whole
lot
of
jargon
and,
as
an
example,
Starbucks
isn't
anything
isn't
even
using
nfts
for
jargon.
They
call
it
Journey
stamps.
A
You
can't
require
a
crypto
wallet.
You
got
to
be
able
to
pay
with
a
credit
card.
You've
got
to
be
able
to
log
in
with
your
email
address
or
the
whatever
it
is
that
your
loyalty
program
is,
and
you
got
to
make
it
something
that
everyone
can
do,
and
it
should
be
integrated
into
your
website
into
your
point
of
sale
into
your
app.
All
of
that
can
be
done,
and
honestly,
most
of
our
platform
is
web2.
A
There's
already
been
enough
talk
here
about
what
carbon
offsets
are,
but
I
do
just
want
to
address
the
transparency
issue
again
when
it
comes
to
Brands
consumers.
What
matters
is
that
they
can
easily
understand
what
the
carbon
offsets
are,
and
these
are
some
of
the
things
that
we
need
to
educate
people
on.
What
does
it
mean
to
have
different
kinds
of
projects?
What
is
permanence
and
durability?
These
are
Concepts
that
the
average
person
can
understand,
and
through
nfts
and
through
collecting
and
through
brand
engagement.
A
A
That
shows
where
the
money
is
going
in
a
really
simple,
transparent
way.
Again,
transparency
is
about
communication,
and
how
do
you
get
all
of
that
into
a
place
that
a
gen,
Z
or
a
millennial?
Is
going
to
want
to
use
your
product
over
another
product
because
you've
provided
carbon
offsetting
and
done
it
in
a
way?
That's
transparent,.
A
So
we
do
offsets
at
point
of
sale
and
if
anyone
would
like
to
talk
we're
available
to
to
talk
about
that
and
then
here's
the
last
thing
is
here,
we
are
in
Colombia
and
I'd,
like
all
of
your
help,
in
supporting
a
really
amazing
carbon
offset
project
in
Cartagena
Colombia.
It's
an
urban
Mangrove
restoration
project,
it's
very
small,
it's
so
small
in
fact
that
it
can't
really
be
tokenized
into
tons
of
carbon,
but
they're
trying
to
raise
enough
money
through
fondacion
Grupo
social
to
be
able
to
do
a
carbon
Baseline.
A
We
want
to
get
all
the
local
companies
in
the
tourism
industry
involved
because
the
carbon
is
right
there.
So
if
you
can
help
us
at
the
Cartagena
Turtles
Dow
to
raise
some
Capital
to
to
give
to
this
foundation
so
that
they
can
get
started
on
their
carbon
offset
journey
and
we
can
start
engaging
the
local
businesses
I
encourage
you
to
do
that.
We're
also
giving
away
free
Mangrove
seedling
nfts.