Hello, this is my in my own words, video for the buyer. Persona called application development manager team lead, so the application development manager is typically a male with about six to ten years of experience in the field, and it's usually someone that is. This is first time in this management role and this person is highly technical and someone that likes to explore product demos, for example, and get their hands.

You know in the technical aspects of decision making also he manages teams of above out to 812 developers and uses the agile methodology to plan and manage the team it may be. He may be in the process of adopting DevOps for building and testing applications. Reads: magazines, like is the times DevOps, calm, Stack, Overflow and for leadership. He follows magazines like CIO magazine, for example, also the development manager likes to attend a development and technical conferences like AWS.

So what are the goals and what motivates this person? The key goal is business satisfaction. He manages the relationship between IT and the line of business. Therefore, the the his priorities are. You know how to prioritize. You know the business requests in how to create you know or deciding what user stories need to be implemented. First for the upcoming Sprint's.

It's this person is someone that manages his own budget or the team's budget, while ensuring that his as the the right, the right level of engagement within all the teams within the organization, as well as the right level of skills.

He also understands the key process: steps of the software development lifecycle- things like you, know, quality document in code reviews, security, keeping track of time for each of the tasks and the main challenges for this role by role or buyer buyer persona, as you say, are that you know this person doesn't have enough resources to deliver on the request from the line of business in whether it's time, people or infrastructure also he needs to balance between new features and keep it keeping the lights on or dealing with technical debt.

Also, you need to balance scope creep within. You know doing things that are within budget and also aligning resources and the expectations on a daily basis.

This person is concerned with disrupting his developers with questions, because you know he has no real-time visibility into what they're they're his own developers are doing and their statuses of their work. Also, this person has to persuade stakeholders to purchase new tools and also how these new tools may have potential negatives into existing projects. Whether it's you know, there's a migration effort that needs to happen, or you know, there's the big learning curve for developers to learn new tool.

For example, you know- and how is this, how this is going to affect the delivery of new features to the business so I've just covered the buyer persona called application development manager I've gone over what you know what this person is and his background and education what he does in a daily basis what his goals are and what motivates this person and also I've gone over the the major challenges for this role for this persona. Thank you.