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From YouTube: Application Development Executive buyer persona
Description
This is a high-level description of the AppDev Executive buyer persona. Delivered in his own words by Cesar Saavedra (@csaavedra1)
A
A
So
you
know
plenty
of
a
very
large
IT
organization,
with
many
different
teams
with
many
you
know
developers
in
each.
So
these
are
large
organizations
where
you
find
the
piece
of
application
development.
He
manages
between
five
four
or
five
directors
who
each
manage
development
development
managers
who,
in
turn
manage
developers.
A
He
oversees
multiple
development
methodologies
because
of
the
existence
of
legacy
systems,
as
well
as
new
types
of
systems.
However,
he's
gold,
nonetheless,
is
to
streamline
delivery
to
be
more
efficient
and
predictable
by
implementing
DevOps
processes
to
automate
the
building
testing
of
applications.
A
He
reached
Forbes
magazine,
CIO
magazine,
you
know
Bloomberg
and
other
publications
that
are
related
to
business
and
special,
especially
IT,
and
you
know
the
point
here
is
that
he
happens
to
be
a
business
leader
responsible
for
technology,
so
actually
the
business
could
be
an
IT
or
not
18.
Actually,
he
attends
conferences
that
are
organized
and
delivered
by
Gartner
and
foresters,
for
example,
where
he
can
get
insight
into
technology
trends
and
and
how
they
impact
business
businesses.
A
A
He's
focuses
on
leading
growing
and
improving
his
team
and
to
better
deliver
results.
His
key
performance
indicators
are
based
again
on
delivering
results
based
on
a
strategic
plan
related
to
budget
schedule
and
risk,
and,
finally,
the
challenges
for
the
AB
dev
executive.
Our
number
one
visibility
into
was
his
teams
are
doing
that's
one
of
the
top
ones.
A
A
Also,
he
deals
with
problems
all
you
know,
usually
when
they
are
escalated
to
to
his
level.
So
he
you
know
he's
not.
He
doesn't
have
this
ability
to
every
single
problem
that
is
happening
below
in
the
lower
levels
of
the
organization
and
finally,
like
the
director,
he
develops
organizational
strategies
and
plans
to
secure
budget
our
resources
for
his
team,
so
this
was
the
last
buyer
persona
called
application,
development,
development,
executive
or
VP.