GitLab Buyer personas, 8 May 2020

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From YouTube: Application Development Director buyer persona

Description

This is a high-level description of the AppDev Director buyer persona. Delivered in his own words by Cesar Saavedra (@csaavedra1)

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This is my second, in my own words for the buyer, persona called application development director, so the application development director is usually a male with 9 to 15 years of experience, typically in mid-sized to large organizations where development with big development teams, he usually manages and leads several teams of developers supporting a set of business applications.

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He's a person with technical and business skills and as a manager, his focus is on delivering delivering business innovation.

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Also, it includes planning future work as well as building on the developing that skills of the teams. Also, the focus is on related business building, misses relationships and maintaining them and optimizing them and also performance.

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His concern is usually about cost and feasibility managing risk, leading organizational change when evaluating tools. The application development director focuses on the overall value of the tool is not on specific features, he's a person that has under him between three to five managers, each of which has between 812 direct reports.

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These managers are usually in the process of implementing DevOps, to automate the development process for building and testing applications.

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The application of element director reads: magazines like CIO magazine, Gartner, Forrester, 451, basically, resources that come from analyst reports and also attends conferences by these analysts like Garner and Forrester, for example, and he's always looking for ways to improve efficiency and effecting effectiveness of his team's as far as goals again is like the development manager.

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Business satisfaction is key one of his key goals, with the emphasis on develop and delivering consistent, efficient and predictable business results, he's responsible for the IT strategy for for his business unit and always looking at ways to improve the value that his IT systems bring to this to the business.

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He manages the budget, the these organizations budget, ensuring like in the case of the manager.

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You know that everyone has the right tools and the training and resources they need to be successful at developing and delivering this higher business value and as far as challenges, he needs to find time to balance between doing the strategic planning with the business and also finding time or balancing that time, the same time with resolving issues and impediments related to the organization and roadblocks for his team's and, lastly, the he develops strategies organizational strategies and plans to secure budget and resources for his team.

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So that's in my own words for the buyer, persona called application development director we've gone over what type of person this is what motivates this person and he stopped challenges. Thank you.