GitLab Digital Experience, 5 May 2021

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From YouTube: Customer Journey Map of the Top Pages Feeding Free Trials

Description

Epic: https://gitlab.com/groups/gitlab-com/marketing/inbound-marketing/-/epics/300

A

Hi, I'm tina from the digital experience team in inbound marketing uh in this video, I'm going to quickly walk you through a customer journeys map that focuses on the top pages that are currently feeding free trials.

A

We've identified through looking at some metrics that the primary pages that are funneling traffic to free trials to the free trials page, I should say, are the home page, the free trial, self-managed registration, page, the pricing page, the install page and the product page.

A

There are many reasons why these pages rank at the top and each page deserves a deeper analysis which is on deck for q2 as a way to kick start and support that work. We've zoomed out to take a look at a bigger the bigger picture of, what's going on what you're looking at here is a customer journey from the top five pages feeding free trials, the top five pages that I've just mentioned.

A

Each page is noted here for every stage of the journey.

A

So this gives us a good starting point at making sure that the user's needs are being met at every stage of their journey to registering for a free trial. So some questions that we can ask when looking at this um are um are we displaying consideration factors, upfront and preventing uh information seeking fatigue?

A

Is there enough uh stage relevant content on each one of these pages, such as blog posts, topic pages and web articles?

A

I'm not going to read off this doc word per word, but I do invite you or anyone to take a look at this work. There is an associated epic that you can leave comments in. You can also just feel free to share this work with anyone. Thank you for your time.