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From YouTube: Multi-variant Content Creation Approach
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A
So
what
you
see
here
on
the
right
is
an
example
of
a
module,
so
this
could
be
a
card
on
the
home
page.
It
could
be
the
homepage
hero.
What
we're
looking
for
from
the
content
team
are
three
options
for
the
header
three
options
for
body
copy:
three
options
for
the
CTA
text.
What
we're
looking
for
the
brand
team
is
three
images
that
connect
with
the
header
and
the
body
copy.
A
The
digital
experience
team
will
already
have
designed
and
engineered
the
module
and
how
we'll
want
to
proceed
is
we'll
put
all
of
these
variants
in
a
test
and
expose
them
to
our
customers
on
the
home
page
or
wherever
this
module
lives
as
we
go
through
at
random.
Our
test
Suite
will
construct
the
header
options,
image
options,
body
copy
Etc
in
random
construction,
and
we
will
use
the
actual
action
or
effectiveness
of
each
to
then
narrow.