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A
Hi,
my
name
is
Philip
I'm
a
product
designer
at
gitlab
I'm,
going
to
quickly
run
through
the
purchasing
experience
via
signing
up
for
a
free
trial,
so
I'm
going
to
start
here
on
the
marketing
page,
and
this
is
solely
more
focused
on
the
purchasing
experience,
so
I
won't
spend
too
long
on
the
free
trial
and
sign
up
and
I'll
click
free
trial
from
the
marketing
page.
A
We've
got
great
things
like
the
validation
of
your
username,
which
is
really
useful.
We've
got
register
with
other
sites,
I
do
see
on
other
Pages.
We've
got
more
options
for
registering
so
I'm,
not
sure
if
they
need
to
be
aligned
and
or
there's
a
reason
why
only
some
sites,
so
we've
only
got
Google
and
GitHub
here
and
other
sites
I've
seen
Salesforce
and
Twitter.
A
A
I've
signed
up
for
a
free
trial
or
I,
clicked
that
on
the
marketing
site,
I
think
this
should
be
enabled
by
default.
This
to
me
feels
like
it
could
easily
be
missed,
especially
as
toggles
and
things
like
that
or
so
ubiquitous
now,
and
a
lot
of
people
would
just
leave,
as
is
I
think
if
this
was
turned
on
by
default.
I
think
it
would
be
a
better
experience,
putting
on
a
select
that
and
continue.
A
Okay,
I
need
to
create
or
import
my
first
project.
I,
don't
have
anything
to
import,
so
I'm,
going
to
create
I
need
to
create
a
group
on
a
project
I'm,
not
sure
entirely
what
a
group
is
but
I'm
guessing.
It
is
a
folder
of
source
that
contains
my
projects
and
so
I'll
just
enter
that
and
start
I'd
say
get
started
with
gitlab.
Instead,
loading
of
my
onboarding
experience
as
done
quickly,
let's
go.
A
A
But
I
am
I'm
gonna
go
into
my
preferences
because
I
want
to
actually
purchase
a
subscription
I'm
going
to
go
into
billing
and
okay.
It
says
looking
to
purchase
for
my
group,
I
need
to
navigate
to
group
and
go
to
settings
and
billing.
Okay,
I
would
have
expected
being
able
to
do
all
my
purchasing
and
upgrading
or
switching
plans
from
my
user
settings,
and
my
billing
I
think
the
fact
that
obviously
it
is
linked
to
groups
which
I
think
contains
and
certain
users
but
I,
think
that
feels
confusing
to
me.
A
I'm
I
think
most
people
would
expect
and
I
definitely
would
expect
my
billing
and
account
information
and
plan
upgrades
to
be
done
through
my
user
settings
and
the
fact
that
it's
telling
me
go
to
settings
then
building
seems
like
kind
of
knows.
The
UI
or
the
system
knows
that
it's
not
the
ideal
way
to
be
doing
it
and
that
maybe
they
know
people
are
expecting
it
to
be
in
here
and
so
I'm
going
to
go
to
my
groups.
A
A
A
A
A
Something
that
is
noticeable
here
is
it's
asking
even
after
I've
updated
my
country.
It's
still
asking
me
for
a
state
which
isn't
a
thing
in
Ireland.
I
know
it
is
in
the
US,
but
I
have
often
used
sites
where,
once
you
update
the
country,
it'll
get
rid
of
state
and
zip
code
and
use
the
applicable
terminology
for
your
chosen
country
and
it's
not
a
huge
deal,
and
but
it
would
be
better
to
have
the
right
terms
for
a
country
it
has
pre-filled
the
counties
which
is
useful,
I'm
gonna,
select,
Dublin.
A
A
Something
I've
noticed
here
is,
of
course,
no
one
really
likes
filling
out
forms
and
card
details.
This
is
fairly
straightforward,
but
I
I
think
the
proliferation
of
other
payment
methods
now
throughout
the
web
has
sped
up
this
process
and
I
don't
see
any
options
like
that,
so
Apple
pay
PayPal.
All
these
things
will
cover
your
billing
address,
as
well
as
your
payment
method.
Everything
is
stored
on
foil.
It's
secure
an
option
like
that
would
be
really
useful
on
this
screen,
because
I
do
like
that.
This
screen
is
quite
sparse
and
minimal.
A
I
think
for
a
checkout
screen,
that's
great!
It
doesn't
have
any
clutter.
It
doesn't
have
any
details
that
aren't
necessary,
but
I
think
having
a
alternative
payment
method
like
an
apple
payer
or
a
Google
pay
or
a
PayPal
would
really
really
speed
this
process
up
and
I
think
it
would
be
a
much
nicer
experience.
A
A
Okay,
there's
a
lot
in
there,
but
it
seems
like
there
may
be
indirect
taxes.
That's
part
of
certain
countries,
I,
don't
think
Ireland
is
in
there
and
I'm
going
to
assume
I'm
not
going
to
be
charged
extra
for
this
and
I'll
confirm
the
purchase.
A
Okay,
that
seems
like
it's
worked
and
I'm
still
on
the
test
plan
according
to
the
UI,
but
it
says,
thanks
for
your
purchase,
you've
purchased
an
ultimate
plan
for
one
user,
you'll
receive
a
receipt.
It
may
take
a
minute
to
sync
refresh
the
page.
If
you
don't
see
it
yet
that's
not
a
huge
deal,
but
it
still
feels
weird
that
this
page
doesn't
update
automatically
for
you
to
tell
you
which
plan
you're
on
after
you've
paid,
because
it
is
loading
a
new
page
for
you
so
refresh
that
screen
has
updated.
It's
a
test.
A
So
I
think,
overall,
the
experience
was
fairly
straightforward,
I
think
as
a
mental
model.
A
lot
of
people
are
pretty
used
to
the
idea
of
checkout
experiences
at
this
point
and
I
think
we've
reduced
our
checkout
experience
to
to
be
fairly
sparse,
which
is
good
and
I
do
think.
We
could
really
streamline
the
checkout
experience
with
alternative
payment
methods,
or
at
least
some
method
to
somewhat
automate
your
address
and
your
payment
methods
and
because
they
are
very,
very
common
now.
A
A
There
is
a
big
issue,
I
think
in
how
we're
directing
users
to
view
their
billing
information
and
their
plan
information
I
think
it
is
a
habit
for
most
people
and
myself
to
go
into
their
user
settings
and
preferences
and
to
view
and
upgrade
any
information
around
their
plan,
and
we
do
have
that.
We
have
a
billing
section
within
our
preferences,
but
we
can't
actually
do
anything
with
it.
We
have
to
go
to
our
group
and
and
update
it
there
now.
A
So
because
of
that,
I
gave
the
score
on
my
scorecard
a
c
which
is
generally
defined
as
average.
The
user
can
complete
the
job,
but
it
does
not
exceed
their
needs
and
requires
unnecessary
steps.
So
the
ease
is
successful
with
unnecessary
steps
and
the
experience
is
okay,
I
think
that's
broadly
how
this
experience
was
for
me
and
there
was
no
huge
points
which
I
felt
were
jarring,
but
there
were
some
elements
that
I
thought
could
be
hugely
improved
and
the
score
could
definitely
be
brought
up
with
some
of
those
elements.