GitLab / Global Content Updates

GitLab's Managing Editor, Rebecca Rodd, walks through her bug fix contributions to the GitLab Blog.

The Global Content team discusses our quarterly OKRs at the one-month check-in. We discuss projects that are going well and projects that are at risk.

UX Designer Tina walks through how the topic page will be implemented in the CMS so that the content team can self-publish with a module structure and design.

Erica and Ash discuss the first draft of GitLab's official Tone of Voice.

Working session for storyboarding strategy.

No description provided.

A recap of Q2 blog traffic including highlights, lowlights, and learnings.

Bree Matturro, Manager, Content Marketing, walks through recent updates to the Content Marketing handbook, including a deep dive on our SEO-drive Content Strategy.

Discussion on direction for Pathfactory as relates to prescriptive buyer journeys as part of FY21-22 Segment Marketing Plan.

Covered some challenges to tracking, direction for shorter, more prescriptive content journeys by persona, and the idea to open up permissions to remove blockers.

Bi-weekly connect to discuss our content journeys and campaign planning as aligned to FY21-22 Segment Marketing Plan, in addition to relevant content-related topics (for example, the transition to compelling ungated content journeys).

This will be a high-level collaboration to gain alignment between managers of teams producing content, and teams utilizing content throughout full-funnel campaigns.

Notes Doc: https://docs.google.com/document/d/1xovVtczdg86gFZEpO9ZmHykgNty4HRAIzVIt8Fa21sY/edit

This meeting reviews the new GitLab Blog infrastructure, deployment strategy, timelines, and follow up task with the content team.

https://gitlab.com/gitlab-com/blog-gitlab-com

Short tutorial on how the GitLab Content Marketing team uses GitLab to manage initiatives, projects, and tasks.