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From YouTube: Content Journeys & Campaign Planning
Description
Bi-weekly connect to discuss our content journeys and campaign planning as aligned to FY21-22 Segment Marketing Plan, in addition to relevant content-related topics (for example, the transition to compelling ungated content journeys).
This will be a high-level collaboration to gain alignment between managers of teams producing content, and teams utilizing content throughout full-funnel campaigns.
Notes Doc: https://docs.google.com/document/d/1xovVtczdg86gFZEpO9ZmHykgNty4HRAIzVIt8Fa21sY/edit
A
I
wanted
to
get
this
meeting
on
the
on
calendars,
to
be
a
monthly
cadence,
so
that
we
can
talk
about
all
the
the
content.
That's
coming
up
across
the
different
teams
in
a
cadence
that
that
can
that's
going
to
play
into
our
campaign
plans
and
our
prescriptive
persona-based
content
and
buyer
journeys.
A
So
I've
had
individual
conversations
with
a
lot
of
you
about
the
content
that's
being
produced
and
how
we'd
be
using
it
in
our
campaigns,
but
it
seems
like
it
would
be
relevant
for
all
of
us
to
get
together
at
the
same
time
and
kind
of
share.
What's
coming
up
until
we
get
that
right.
Cadence
of
how
we
do
this
asynchronous.
A
A
That
would
enable
us
to
do
less
forms
and
have
that
data
still
transferred
to
the
visible
touch
points
which
is
really
good
news,
but
more
to
come
on
that
there's
just
a
few
things
that
I
have
done
checking
out
in
terms
of
daisy,
chaining
content
together
before
rolling
that
out.
But
you
can
follow
the
epic
and
I'll
loop
you
all
in
when
more
information
is
available.
A
A
Okay,
if
not,
then
I
just
like
wanted
to
call
out
a
couple
of
a
couple
of
individual
conversations
that
I've
had
that
have
different
content
pieces
of
them.
Like
john
we've
been
talking
about
segment
and
persona
based
content
journeys,
the
drive
to
proven
ctas
the
and
then
dan,
you
have
all
the
learn,
content
for
technical
buyers,
which
is
meant
to
be
top
of
funnel,
as
you
mentioned.
A
So
I
think
that
bringing
those
to
light
for
all
the
different
teams
to
see
would
maybe
help
us
to
utilize
them
across
the
entire
buyer
journey
eric
and
brie.
We've
talked
about
content
clusters
and
you
have
that
listed
in
the
handbook.
My
hashtag
is
talking
about
the
github
roadmap
comparisons,
and
I
know
he
has
some
other
content
coming
out
related
to
comparisons.
A
I
wanted
to
talk
with
colin
about
upcoming
opportunities
for
analysts
and
when
we
have
that
budget
available
and
then
tina,
I
think
she
can't
make
it
on
this
call,
but
also
partner
content.
That's
coming
out
from
her
team,
so
those
are
just
some
things.
I
wasn't
sure
if
everyone
on
the
team
was
aware
of
the
content
being
produced
by
other
team
members
and
how
we
might
want
to
bring
that
together
collaboratively
towards
the
prescriptive
buyer
journeys.
We've
been
talking
about
for
the
segment
plan.
B
I
think
going
over
the
buyer's
journey
would
be
useful
for
one
of
things
useful
for
us
to
do
I'll.
Tell
you
this
much
just
before
this
call.
I
got
it.
I
got
sucked
into
a
talking
about
segment
persona,
aligned,
content
of
a
request
from
a
for
a
event
to
do
a
ppm
presentation
to
a
group
of
internal
engineers
at
a
customer
site,
and
I
raised
my
hand
and
said:
why
would
we
do
that,
make
any
sense,
and
so
it's
a,
I
think
more.
B
We
can
get
aligned
around
what
content
we're
delivering
to
what
persona,
and
why
makes
a
lot
of
sense.
This
was
a
case
in
which
I'm
asking
the.
Why?
Because
it
doesn't
make,
doesn't
add
up
right,
but
the
more
we
look
at
this
and
how
we
line
to
what
challenges
people
are
facing,
and
especially,
if
we're
trying
to
land
low
right
and
what's
going
to
cause
someone
to
make
a
decision
to
start
using
gitlab
to
adopt
gitlab
to
buy
gitlab
initially
to
make
that
initial
purchase
around
one
of
our
key
landing
use
cases
right
that.
A
B
We
need
to.
We
need
to
do
everything
we
can
to
break
that
break
that
down,
because
if
someone
is
learning-
and
you
know,
a
good
example
of
how
we
could
find
ourselves
in
silos
is
if
we
have
lots
of
content
teaching
someone
about
a
topic,
but
we
don't
take
them
from
there
to
the
call
to
action
or
move
them
on
the
buyer's
journey
to
where
we
teach
them
about
the
solution
or
teach
them
about
the
product
or
where
they
get
to
a
trial
or
go
to
learn
to
learn
how
to
do
it
in
the
product.
B
C
C
B
B
B
B
D
May
suggest
we
map
out
sort
of
the
typical
tactics
we
use
in
different
phases,
sort
of
the
tactics
we
use
to
get
people
in
the
door,
what
we
use
for
them
to
actually
get
into
the
next
step
in
the
buyer,
journey
coming
in
from
interest
to
an
evaluation
and
obviously
purchase.
So
if
you
were
to
just
identify,
I
think
for
this
meeting
more
on
the
front
end.
It's
like
the
top
end
of
the
funnel
is
probably
a
little
bit
more
important,
not
to
be
a
little
the
rest
of
the
journey,
but
I
feel
like
that.
D
D
E
E
So
if
we
can
look
at
taking
that
one
path,
actor
experience
and
breaking
it
into
smaller
in
path
factory,
you
really
only
want
to
have
the
three
to
five
assets
anyways
for
misusing
the
tool
right
now
and
identify
the
different
paths
we
want
to
put
people
in,
and
then
we
can
look
at.
How
do
we
get
people
into
those
paths?
E
But
when
I
think
of
content,
especially
and
like
what
content
marketing
is
doing
and
what
strategic
marketing
is
doing?
Leslie,
I'm
not
so
close
to
what
your
team
needs.
So
I'm
gonna
leave
you
out
of
this
for
now,
but
where
we
can
collaborate
is
what
content
we
need
in
each
one
of
those
paths
to
move
people
to
the
next,
because
I
know
that
there's
also
a
lot
of
this
content
already
existing.
E
For
example,
when
I
put
together
the
awareness
funnel
dan,
I
was
thinking
about
some
of
the
demos
and
learn
content
that
you
have.
That
would
be
really
good
to
put
at
the
end
of
an
awareness
path,
factor
experience
where
they've
done
their
education
and
now
we
want
to
show
them
how
gitlab
does
it?
So
I
think,
mapping
out
the
whole
journey
is
a
really
big.
E
E
That
like
map,
for
example,
where
it's
like
we
identified
this
as
our
awareness
level
asset
for
this
persona-
let's
drive
paid
ads
to
that
and
drop
them
into
this
experience,
and
I
think
that
starts
to
get
into
that
daisy
chain
content,
jackie.
That
dunk
is
talking
about
where
we
drop
them
into
that,
and
it's
let's
say
they
convert.
We
can
send
them
an
email
on
another
use
case,
so
just
start
feeding
them
more
content
and
exposing
them
to
more
use
cases.
E
A
A
I
think,
and
I
put
in
two
murals
one
is
erica's
mural
for
the
awareness
content
funnel,
which
I
think
is
maybe
answering
your
question
a
little
bit
my
hush.
But
then
I
also
added
the
mural
for
types
of
touch.
It's
like
more
high
level
on
some
general
channels
and
tactics
that
we
use
depending
on
top
middle
bottom
funnel.
So
we
can
refine
that
to
look
the
way
that
we
want
to
in
terms
of
developing
those
buyer
journeys.
A
One
question
I
have
is
around
the
mapping
itself
of
the
fire
journey
and
how?
What
does
collaboration
look
like
between
all
of
our
teams,
who
all
have
a
stake
in
this,
because
we're
either
utilizing
the
journeys
or
they're
being
developed?
And
it's
a
very
collaborative
effort?
How
do
we
do
that
in
a
remote
situation
and
make
sure
that
we're
breaking
down
the
silos
so
that
everyone's
on
the
same
page
and
we're
utilizing
all
the
content
produced
most
effectively
in
these
buyer
journeys?.
F
With
that
in
mind,
which
is
we're
all
creating
content
in
different
places
and
shoving
it
into
different
places,
and
so
we
don't
have
one
single
place
where
we
cannot
go
and
see
what
type
of
content
is
available
and
then
know
where
to
get
it.
I
think
that's
what
needs
to
solve
this
or
that
that's
the
thing
that
would
solve
this.
For
us.
E
I
think
it's
also
agreeing
on
and
committing
to
a
single
map,
a
single
content
strategy
that
we're
all
moving
toward.
So
like
jackie,
I
think
your
outline
is
a
really
great
big
picture
and
then
we
kind
of
narrow
in
on
different
pieces.
But-
and
I
know
we
created
a
single
room
like
in
mural
to
house
all
these
things,
so
everybody
can
see
it
because
I
don't
know
if
one
mural
board
is
big
enough
for
everything,
but
I
think
it's
crucial
we're
all
working
from
the
same
documents.
E
E
B
A
I
can
do
a
general
high
level
if
it's
helpful.
I
do
have
a
video,
that's
a
little
bit
more
in-depth,
but
the
it's
it's
mainly
to
be
for
those
who
are
more
visually
inclined-
or
maybe,
when
you
read
through
the
this
segment
marketing
plan,
there's
so
much
detail
that
it's
hard
to
conceptualize
how
this
maybe
fits
together.
So
it's
basically
brain
dumping.
This
into
a
diagram
then-
and
it's
meant
to
be
iterated
like
I
need
feedback
from
everyone
and
try
to
figure
out
how
we
best
align
this.
A
But
this
can
almost
maybe
sit
above
scm
and
ci
or
vcnc
and
ci
are
the
channels
or
from
the
segment
plan
what
we
need
to
win
on.
So
that's
that's
where
we've
been
putting
it
top
funnel
and
that
we've
had
some
conversations
about
devsecops,
maybe
get
ups
being
later
stage
this.
I
don't
really
know
if
I
like
this
layout
but
like
totally
open
to
opinions
or
just
trashing
this
from
this
side,
but
the
concept
that
we
are
moving
to
a
strategy.
A
That's
thinking
about
the
sales
segments
and
do
we
have
prescriptive
buyer
journeys
that
are
different
based
on
the
segment
because
of
the
strategy
aligned
to
the
segment,
for
example,
large,
being
aim
high
land,
low
and
market
bottoms
up
and
tops
down,
smb
surfing
the
inbound
wave.
Does
that
change
the
prescriptiveness
of
those
journeys?
And
then
I
can
see
these
kind
of
linking
out
to
something
that's
more
more
detailed.
E
So,
just
to
give
some
context
of
what
I
was
trying
to
do.
I
saw
your
journey,
jackie
and
so
my
mind
went
to
okay.
I
personally
and
my
team
is
responsible
for
a
certain
section
of
this.
So
how
do
we
get
them
from
that
entry
point
to
the
conversion
piece,
which
is
the
demo
or
trial
and
the
content
that's
going
to
get
them
there.
So
that's
a
you
know
it's
like
a
zoom
in
on
a
single
piece
and
then
john.
D
B
There
and
depending
upon
where
they're
at
and
what
they
know
about,
get
lab
they
either
will
or
won't.
I
mean
if,
if
you
think
about
it,
the
a
lot
of
the
content
we
do
at
the
awareness
level
is
really
trying
to.
You
know,
get
people
to
be
aware.
That's
why
it's
called
awareness,
but
it
gets
them
like
a
foot
in
the
door
for
them
to
start
poking
around
and
learning
and
then,
as
they
learn
more
and
they
start
to
see
some
proof
points
they
start
to
see.
B
You
know
evidence
that
get
lab
will
solve
their
problem
for
them.
Then
they're
prepared
to
take
that
next
step
and
whether
it's
downloading
gitlab
or
trying
starting
a
trial
or
in
you
know
my
own
personal
example,
was
I
signed
up
for
gitlab
for
free
because
I
thought
I'd
just
use
it
for
free
and
experiment
with
gitlab,
and
that
was
when
I
was
before
I
joined,
get
lab
right.
I
was
outside
of
the
organization,
but
I
wanted
to
learn.
B
B
B
F
It
might
be
a
different
journey
too.
I
was
going
to
make
a
similar
comment.
John.
I
think
I
don't
know
that
generic
general
confident
flow
is
what
goes
in
that
middle
piece,
because
I
think
one
of
the
things
that
maybe
I'm
just
not
rocking
it
from
this
graphic
is
and
he's
touched
on
it,
which
is
different.
People
are
going
to
different
personas
different
people
learn
in
different
ways.
I
think
someone
else
said
that
too
some
are
going
to
come
to
the
solution
pages,
to
read
more
and
get
proof
points
and
and
hear
a
high
level.
F
Some
are
going
to
look
at
from
a
comparison
perspective.
Others
are
going
to
dive
right
into.
Let
me
see
the
product
and
watch
you
know
and
see
what
it
can
actually
do
right
and
that's
the
technical,
influencer,
buyer,
etc,
and
so
I'm
not
sure
I
see
that
that
there's
that
here
that
there's
different
paths
that
we
might
lay
out
based
on
not
just
where
they
are
but
who
they
are
and
where
they're,
where
they're
coming
from
like,
where
they
want
to
start.
F
Well,
I'm
not
saying
we
shouldn't
be
looking
at
the
segments
for
this
from
the
segmented
marking
plan
and
that
definitely
that's
that's
how
we're
purchased.
I
think
I
just
think
there's
there's
a
different
types
and
it
may
not
even
be
personal,
it's
probably
more
personal
related,
but
there's
different,
there's
different
places
that
different
personas
are
going
to
want
to
go
to
first
and
we
need
to
track
kind
of
the
journey
from
that
point
right
and
yeah.
Maybe
those
align
with
the
segments
here
large
medium
lesson
b.
F
Are
you
more
likely
to
get
a
technical
person
digging
into
gitlab
first
and
then
kind
of
trying
to
you
know,
push
everyone
towards
it
from
that
perspective,
if
they're
in
an
sb
or
a
large
company
that
I'm
not
sure
I
don't
know
so
so
I
think
the
segments
matter,
but
I
think
the
personas
and
where
they're
approaching
us
from
matters
too,
we've
got
three
different
places
already
or
more
right.
We've
got,
and
maybe
we
have
too
many.
F
Maybe
that's
part
of
the
problem,
but
you
know
who
do
we
think
is
gonna,
be
the
first
people
to
land
in
you
know
in
the
topics
area
versus
the
solution,
page
versus
you
know,
versus
learn
versus
the
comparisons
and
then
what's
the
what's
the
the
path
for
them
from
there
we
have
to.
We
should
have
that
identified
so
that
it's
it's
intentional.
F
Right
like
if
someone
comes
in
to
to
erica's
group,
you
know
teams,
pages
and
they're
doing
kind
of
hey.
I
want
to
understand
this.
This
topic
is
the
next
logical
step,
they're
somebody
who's
who's,
not
diving
in
they're,
not
a
hands-in
first
they're
they're
learning
generally,
so
the
next
logical
step
is
to
push
them
towards
the
solution
pages
to
learn
more
at
that
level.
About.
B
Gitlab
itself,
and-
and
that
was
the
and
dan
that
was
what
I
was
trying
to
get
to
when
I
was
thinking
about
this
sort
of
general
content
flow,
because
you
know,
if
we
think
about
somebody
landing
on
a
they
they've
discovered
our
website
for
the
first
time
right
well
and
I'm
not
assuming
they
discovered
the
home
page
either.
I'm
assuming
they
discovered
some
piece
of
content
right.
They
have
a
problem.
B
They
either
have.
They
have
some
sort
of
a
problem,
they're
trying
to
understand
more
they're
understanding,
get
branching
or
they're
trying
to
deal
with.
You
know:
merged
conflicts
or
they're
trying
to
solve.
For
you
know
they
they're
they're
frustrated
with
jenkins,
plug-ins
and
jenkins,
is
you
know,
they're
they're?
What,
for
whatever
reason,
they've
landed
on
one
of
our
one
of
our
topic
pages
that
tries
to
educate
about
that
that
domain?
So
I'm
assuming
that!
B
Well,
where
do
they
go
next?
Logically?
They
would
want
we
want.
Where
do
we
want
them?
Where
do
we
think
they're
going
to
go
next
and
where
do
we
want
them
to
go
next
right
and
we
could
say
well,
we
want
them
to
go
to
a
trial,
but
that's
not
realistic.
I
mean
that's
sort
of
you
know
you
you're
they're.
Still
in
this
stage
of
they
could
we
shouldn't
deny
them
that
choice,
but
logically
they're
gonna.
They
say
well
tell
me
more
well.
F
That's
exactly
my
point,
though
right
so
we're
talking
the
same
thing
which
is
depending
on
where
they
start
like
each
each
person
is
not
even
persona
right,
some
personas
ten,
something
like
some
personas
that
are
technical,
tend
to
lean
more
towards
like
show
me
the
money
right
now.
I
don't
want
to
read
the
fluff
right
others,
and
this
is
more
likely,
not
the
technical
persona.
It's
going
to
say
hey.
I
want
to
kind
of
understand
this.
F
You
know
at
a
higher
level,
generically
first
and
then
maybe
a
little
bit
more
about
gitlab
before
I
get
hands
on
or
get
into
the
you
know
get
into
the
nitty-gritty
get
under
the
hood
and
depending
on
where
they
come
in.
That
kind
of
gives
us
a
sense
of
right.
If,
like
thank
you,
jackie,
you
put
on
the
website
like
there's
like
these
here's
four
areas,
we
have
that
they
could
land
their
journey
from.
There
is
what
we
have
to
sketch
out
right.
F
Okay,
if
I
landed
on
the
topic
page
like
you're
saying,
what's
the
next
step,
that's
going
to
make
sense
for
that.
The
type
of
person
that's
likely
to
have
landed
on
that
page
versus
someone
who
landed
and
learned
or
got
themselves,
went
to
learn
if
they
start
on
the
homepage
and
they
go
oh,
I
can
learn
about
product
solutions
or
I
can
learn
about,
like
you
know,
see
the
product
in
action.
F
C
F
Yeah
so
docs
is
is,
is
more
of
a
reference
and
they
are
from
the
reference
perspective.
Adding
you
know,
pointers
to
videos
and
things
like
that
learn
is
meant
to
be
more
of
a.
You
know,
we're
going
to
show
you
things,
we're
not
we're
going
to
show
you
in
bite-sized
chunks
of
things.
You're
trying
to
accomplish.
F
There
might
be
a
point
at
which
yeah
that
makes
sense
to
come
together,
but
they're
not
right
now,
they're
pretty
far
from
that,
so
so
most
people
that
jump
to
docs
do
that
the
mentality
is,
I
need
a
reference.
I
need
to
look
up
a
specific
thing
about
the
product
and
then
from
there
understand
it
all
right.
A
Question
for
erica,
because
I
think,
if
I'm
understanding
correctly,
the
intent
of
the
diagram
that
you
created
is
to
be
more
prescriptive
on
those
top
like
those
pages,
is
that
that's
work
that
you're
like
the
with
growth
marketing
working
on
the
website?
You
already
are
thinking
about
right
and
what's
the
collaboration
like
for
that.
E
So
from
the
topics
page,
for
example,
I'm
like
very
confident
that
people
aren't
going
to
take
a
trial
from
a
web
cluster,
so
I
want
to
push
them
into
a
path
factor
experience
it's
going
to
give
them
more
relevant
content
to
like
binge
hoping
that
they
will
either
look
at
a
demo
or
visit
the
solutions
page,
and
I
can't
put
the
solutions
page
in
that
path:
free
track.
The
beauty
of
that
is.
You
can
actually
see
what
they're
consuming,
but
so
I'm
trying
to
think.
B
E
Entering
on
and
figure
out
what
that
journey
looks
like
first
before
we're
trying
to
connect
all
these
dots,
because
realistically
somebody
coming
onto
topics
visiting
solutions,
comparison
doing
that
all
in
one
visit.
That's
not
going
to
happen,
so
I
think
it's
really
important
that
we
make
sure
that
first
we're
serving
the
intent
for
someone
that's
entering
on
that
page
and
pushing
them
to
the
next
before
trying
to
connect
everything
across
the
website.
E
The
last
thing
I'll
say
of
that
is
when
we're
doing
that,
then
so
each
of
us
are
starting
to
think.
Okay.
What
does
that
path?
Factor?
Experience
look
like
and
that's
where
some
really
assault,
cross-functional
collaboration
comes
into
play
because
chances
are,
we
probably
have
all
this
content
or
a
version
of
it,
and
we
can
start
cross-referencing
cross-checking.
Oh,
I
think
I'm
missing
this,
but
oh
dan
has
this
great
video.
E
B
I'm
getting
excited,
that's
why
I
keep
interrupting
I'm
sorry.
I've
got
to
calm
down.
If
we
had
the
more
specialized
path
factory
patents,
then
we
could
leverage
them
more
effectively.
For
example,
if
we
had
a
for
a
workshop,
let's
pretend
we
had
a
work,
a
hands-on
workshop,
focusing
on
maybe
ci
best
practices
or,
and
we
have
people
who
registered
for
that.
Well,
you
know
what
they're
they're
already
kind
of
way.
E
We
have
one
track
in
there
what's
in
there
and
start
to
break
it
into
the
different
stages
and
different
tracks
that
we're
going
to
need
so
we're
kind
of
auditing
the
content
that's
in
there,
because
that
needs
to
happen.
There's
a
lot
of
things
that
are
mislabeled,
but
we're
also
using
that
to
redesign
the
paths
that
we're
going
to
put
forward
and
to
your
point
before,
let's
say
so,
we
did
run
a
webcast
with.
E
Lastly,
your
team-
and
this
is
a-
I
don't
know-
consider
a
consideration
stage
targeted
webcast,
because
we
went
through
and
determine
these
different
paths
for
the
stages
and
possibly
personas.
We
might
not
even
need
to
create
a
new
one.
We
have
that
track
already.
We
just
plug
them
into
that
and
that
nurture
and
we're
not
reinventing
the
wheel
every
single
time.
We
do
a
webcast.
E
It's
going
to
take,
I
think,
a
lot
of
mural
boarding
to
get
to
where
we're
at,
but
this
is
what
makes
me
excited,
I
feel
like
we
have
so
much
content
that
we
probably
have
a
version
of
almost
everything
we
need,
and
if
we
can
take
some
time
to
map
it
out
and
target,
then
we
can
go
back
and
iterate
or
find
the
gaps,
and
things
like
that.
But
what's
nice
about
this
is
we're
not
starting
from
scratch
with
the
content
we
just
we
have
so
much
of
it
now.
C
Well,
then,
to
echo
what
dan
had
already
said
in
terms
of
like
you
know
the
the
content
management
system.
I
mean
my
team
right
now
is
looking
at
the
analytics
and
path
factor
to
determine
what
what
assets
are
performing
best
and
where
they
want
to
dump
the
tracks.
So
until
we
have-
and
I
don't
know
if
we're
going
to
get
a
content
management
system
next
year,
but
path
factory
feels
like
the
natural
location.
B
B
But
what
brian
has
done
with
some
fancy
work
with
google
behind
the
scenes
is
a
web
interface
that
allows
you
to
add
things
to
the
spreadsheet
or
to
edit
things
in
the
spreadsheet,
and
so
he
is
slowly
working
his
way
through
making
it
possible
to
update
and
edit
things.
So
you
don't
have
to
work
in
the
spreadsheet
which,
if
we
get
this
working,
we'll
be
able
to
scale
this
to
get
more
people
on
it,
which
hope
doesn't
take
away
the
need
for
a
damn
dam.
F
B
F
D
F
B
F
Topic
I'll
answer
that
no,
because
I
know
not
all
of
the
technical
marketing
assets
are
are
in
path
factory.
Yet
part
of
the
challenges
is:
there's
limited
authors
of
that
right.
So
not
everybody
like
with
john
spreadsheet.
That
interface
is
specifically
made,
so
anybody
who
has
content
can
can
add
it
and
tag
it
properly.
So
with
path
factory,
it
has
to
exist
in
a
path
or
it
has
to
be
uploaded
or
set
up
by
someone
right.
Maybe
that
does
this
in
the
path
but
and
there's
what
for
authors
right,
I.
E
A
No,
that's
exactly
what
I
was
going
to
say.
I
think
that
we
should
solve
for
the
limited
access
rather
than
building
a
separate
solution,
because
we
would
need
to
replicate
everything
that
you're
doing
in
that
separate
setup
in
path
factory
regardless,
and
I
think
there
are
some
ways
to
do
custom
tagging
in
path
factory
so
that
it
really
should
be
the
source
of
truth.
We
should
have
all
content
in
there.
I
know
dan.
We
don't
have
all
of
your
technical
marketing
assets
in
there
yeah
for
vcnc.
A
As
far
as
I
know,
because
I've
added
that
in,
but
maybe
we
just
need
to
have
the
right
flows
to
make
sure
all
content
is
represented
and,
like
erica
said,
maybe
do
an
audit
of
what
exists,
because
sometimes
it
was
just.
We
had
to
run
so
fast.
We
were
putting
things
in,
but
maybe
not
taking
the
time
to
be
about
tagging.
F
F
Is
it
limited
to
a
path
within
the
path
factory,
walled
garden
that
we
have
versus
on
the
solutions
page
or
not
as
a
pop
out
bar
but
like
on
the
page
as
or
or
part
of
learn,
because
I've
been
talking
with
sarah
about
like
can
path
factory?
Please
do
the
back
end
for
learn
right.
I
need
to
track
all
this
stuff.
E
It's
just
inside
out
of
what
you're
thinking,
so
you
have
a
learn
page
with
videos
and
stuff
like
that
on
that
you're
not
going
to
embed
path
factory
onto
that
page.
But
what
path
factory
can
do
is
display
that
page
within
the
path
so
you're
still
capturing
the
analytics
in
that
page,
it's
not
a
separate
piece
of
content.
E
So
if
you
have
all
your
videos
embedded
on
a
page,
let's
say
it's
a
vcc
that
say
I
want
somebody
to
watch
one
of
those
videos,
I'm
not
going
to
upload
that
video
separately,
I'm
going
to
have
path
factory
and
just
that
video
from
your
page
and
actually
display
the
web
page.
So
I
think
it's
just
inside
out
from
what
you're
talking
about.
F
I'm
not
sure
I'm
following
you.
Maybe
this
is
a
later
discussion,
but
I
mean
I
I'd
love
to
hear
more
because
yeah
I
mean
I've
contemplated
even
that
you
know
we
talked
about
learning
paths
on
learn
at
gitlab
like.
Why
would
they
not
be
path?
Factory
paths
right
that
are
like
we
talked
about
specific
to
technical
content
or
specific
to
a
certain
set
of
content,
starting
at
a
certain
point,
but
we
need
to
have
the
netflix
view
right.
We
need
to
have
like
here's.
B
F
C
A
Like
I
think,
if
we're
all
in
the
same
system-
and
we
can
we-
I
think
we
have
enough
of
a
reason
for
maybe
considering
a
larger
license
set
for
path
factory,
because
we're
all
so
focused
on
these
prescriptive
buyer
journeys
so
that
we
can
do
more
together
and
it's
not
there's
no
bottlenecks.
I
think
I
set
some
time
up
to
talk
with
you
instead
about
that
this
week,
but
I
do
think
it
would
lead
to
more
collaboration.
A
H
I
think,
from
my
end
on
the
paid
digital
side,
it's
just
getting
a
better
understanding
of
where
we
play
certain
tracks
and
I
think
I'm
part
of
wanting
to
let
the
data
speak
for
itself
and
figure
out
like
tell
it
like.
Have
our
audience
tell
us
what
they
want
so
then
we
can
develop
tracks
around
that
and
then
show
them
the
next
next
path.
H
I
think
doing
that,
especially
in
like
paid
search
where
some
of
the
paid
search
intent
on
the
queries
are
more,
it's
not
funnel
or
more
like
educational
content
like
you,
don't
want
to
like
throw
a
webcast
in
front
of
those
people.
So
how
do
we
get
them
to
a
an
awareness
page,
but
then
still
at
some
point,
be
able
to
capture
their
information
in
a
form.
F
Yeah
man,
I
think
that's
that's
a
great
point.
I
think
that
that
supports
the
notion
that
I
think
seems
to
have
come
up
in
this
discussion,
and
this
has
been
around,
which
is
the
notion
of
that
path.
Factory
should
have
different
types
of
paths,
multi,
multiple
different
types
of
targeted
paths-
not
I
mean
they're
all
targeted,
but
at
different
levels
for
different
entry
points
for
different
purposes.
H
Yeah
100,
like
I
use
an
example
of
like
one
of
our
top
queries,
is
what
is
devops,
but
then
we
land
somebody
on
like
a
webcast
or
like
a
like
a
piece
of
gated
content
and
a
lot
of
times.
I'm
trying
to
like
understand
what
that
is.
I
don't
necessarily
want
to
fill
out
a
form
I
just
want
to
like
get
my
information,
but
that
doesn't
say
like
we
can't
leverage
that
traffic
or
that
person
two
or
two
or
three
touches
down
the
line
with
something
else.
That's
good.
G
That's
where
our
team
is
trying
to
come
in
and
swoop
in,
with
that
educational
format
of
content
and
most
of
the
what
is,
I
think
we
have
a
lot
of
web
articles
coming
out
in
the
next
couple
quarters
that
are
trying
to
capture
the
seo
audience
that
are
searching
for
these
things
and
that's
kind
of
where.
Hopefully,
we
can
start
to
provide
the
answer
to
that
question
without
driving
them
right
to
a
webcast.
G
A
And
and
that's
something
that
we'll
be
focused
on
from
campaign
site
as
well,
is
with
the
un-gating
strategy
with
more
to
come.
There
will
be
like
if,
instead
of
matt
driving
from
an
ad
to
directly
to
a
gated
page
where
they
have
to
provide
their
information
driving
them
straight
into
a
path
factory
track
where
they
can
kind
of
choose
those
from
those
prescriptive
offers
or
those
different
assets.
A
A
H
H
Sometimes
we
force
feed
them
on,
like
you're
gonna
like
ci
and
you're
gonna
sign
up
for
ci,
which
isn't
necessarily
a
bad
thing,
but
people
have
different
interests
or
what
they're
trying
to
solve
for
is
doesn't
fit
into
that
use
case.
So
I'd
like
to
have
the
the
flexibility
to
learn
and
understand
what
people
are
wanting
and
then
give
that
to
them
in
a
in
a
smarter
fashion.
F
You
know
you
took
a
spoon
of
this
here's
a
bigger
spoon
of
it
right
and
I'm
wondering
with
the
thought
about
about
powell
factory
potentially
backing
what
we
do
with
learn
is.
Maybe
you
know
I'll
explore
this
and
love
your
inputs
on
this,
but
maybe
maybe
learn
is
really
a
different
visual
representation
like
everything
at
once:
netflix
style
of
our
paths,
so
that
people
can
have
that
peripheral.
You
know
attachment
and
find
stuff
like.
Oh,
I
was
asking
about
scm,
but
I
didn't
know
they
did
ci.
Let
me
learn
about
that.
B
F
Meant
to
be
searchable,
and
also
eventually,
like
hey
you've,
been
looking
at
this
here's
you
know
recommend
literally
netflix.
Is
the
model
they've
perfected
that
right
so
yeah
and
are
we
doing?
Have
we
done
anything?
I
mean
sorry
just
just
to
finish
the
thought
on
that
I
mean
with
power
factory.
The
one
challenge
that
I
have
with
that
is
that
the
notion
of
what
we're
doing
with
learn
is
that
eventually,
more
than
just
us
get
loud,
people
will
be
creating
paths
that
others
can
consume
kind
of
open
source.
F
B
F
A
B
Aggressive
and
the
difference
between
asking
for
their
whole
diary
their
whole
cv
in
one
form
versus
hey.
Let
me
get
your
email,
so
I
can
send
you
more
and
like
then,
then,
later
on,
you
know
you
can
ask
for
bits
of
this
as
you
go
progressively.
This
is
the
as
much
it's
a
much
smaller
ask
to
ask
for
a
piece
of
information
versus.
I
want
your
whole
freaking.
B
Sorry,
no,
I
was
gonna
say
what's
next
steps,
I'm
just
excited
to
I'm
excited
to
get
moving
on
this
because
I
think
there's
a
huge
potential
of
us
to
leverage
path
factory
in
multiple
levels,
and
I
want
to
get
first
off.
I
want
to
get
into
this
quickly,
so
we
can
start
to
evaluate
from
an
inventory
perspective
how
that
how
that
would
work.
A
No
definitely
it's
been
very
clear
from
a
lot
of
conversations
that
everyone's
thinking
about
things,
similarly,
especially
as
they
align
to
the
strategy,
so
making
sure
that
the
right,
like
at
least
representation
from
the
different
teams,
is
in
the
room
so
that
we're
being
able
to
then
build
those
bridges
and
I'll
be
kind
of
tracking
towards
the
same
thing
as
the
intent.
So
this
has
been
a
really
helpful,
meaning
just
to
hear
some
of
the
things
that
you
all
are
working
on,
and
hopefully
it's
been
helpful
to
you
as
well
the
prescriptive
buyer
journeys.
E
So
the
one
thing
that
I
can
point
out
and
john
we're
meeting
later
this
week
and
I
think
you
and
I
could
dig
into
this
deeper
but
dan
paul
needs
to
be
part
of
this
conversation
too.
As
I'm
drafting
like
okrs
for
q4,
I'm
getting
pretty
specific
in
terms
of
the
tactics
the
teams
are
going
to
be
working
on
in
mapping.
E
Buyers
journey
for,
like
the
topic
section,
for
example,
is
one
of
those
things
I'm
wondering
if
we
can
all
align
to
a
single
project
where
it's
you
know
the
that
journey
on
our
section
of
the
website
and
the
path
factory
audit
and
making
sure
that
those
are
front
and
center
for
our
work
in
q4,
not
to
say
we
can't
get
started
sooner.
But
in
my
experience,
if
this
work
isn't
directly
tied
to
okrs
and
initiatives
that
daniel
is
okay,
it's
not
gonna
happen,
and
then
we
could
all
rally
around
a
single
project.
E
A
I
would
agree
one
question
that
I
have
is
also:
would
it
be?
I
have
this
set
for
a
monthly
cadence.
Would
it
be
relevant
to
me
in
two
weeks
instead
to
read
this
like
to
discuss?
Maybe
proposals
for
okrs
for
q4?
I
don't
know
when
those
need
to
be
shaped
up,
but
just
kind
of
wanted
to
throw
that
idea
out.
There.
B
Any
thoughts,
yes,
we
should
meet
sooner
and
yes,
I
think
I
think
the
other
thing
we
should
do
much
much
sooner
is
address
whatever
the
bottlenecks
or
barriers
are
more
fully
leveraging
path.
Factory.
For
me,
that's
the
big
question
and
right
now
path
factory
is
has
is
a
interesting
solution,
but
it's
the
limitations
that
we
have
as
far
as
access,
accessibility
and
you
know
how
it
works.
B
F
A
A
A
F
B
F
I
agree:
okay,
fair
enough
before
we
end
this
jackie,
thank
you
for
putting
this
team
together
and
this
this
discussion.
I
think
it's
a
a
very
important
and
valuable
discussion
and
focus
that
we're
talking
about
here
and
there's
a
lot,
a
lot
of
good
alignment
that
can
happen
from
this.
So
thank
you.