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From YouTube: Digital Experience Group Conversation 2021-08-18
A
Hi
everyone
we
have
jess
hallerin
our
senior
product
designer
and
myself,
michael
price
senior
manager
at
digital
experience,
and
it's
our
group
conversation
for
2021.0818
really
excited
to
share
some
work
that
we've
been
done
since
the
last
group
conversation
and
then
share
our
q3
okrs
and
plan
we're
going
to
just
cover
some
highlights.
So
what
we've
been
up
to
done
a
lot
since
our
last
group
conversation
some
really
exciting
work.
A
We
in
our
last
group
conversation,
we
shared
a
bunch
of
work
that
was
coming
soon
and
we
executed
on
all
of
it
and
also
found
some
capacity
to
squeeze
in
a
little
bit
more.
So
some
pretty
great
stuff.
This
all
links
to
the
issues
so
feel
free
to
check
it
out.
We
thought
we'd,
just
dive
into
a
couple,
highlights
that
we're
excited
about
so
just
I'll
pass
that
over
to
you.
This
is
the
pack
to
purchase
or
conversion
section.
B
Yep,
so
we've
done
a
few
things
to
improve
our
conversion
path,
so
the
one
we've
been
doing
a
lot
of
optimization
on
is
this
pricing
page.
We
were
able
to
add
a
link
to
the
marketplace.
We
did
a
a
b
test
where
we
reversed
the
tiers
that
one
kind
of
ended
up
being
flat
and
just
fixed
some
other
little
things
on
the
page
just
trying
to
slowly
get
it.
As
you
know,
good
as
we
can,
and
the
next
one
we've
got,
I
think,
is
the
navigation.
B
One
big
thing
that
we
did
on
that
page
is
we
deprecated
the
licensing
and
faq
and
we're
able
to
make
that
pricing
page
just
a
top
level.
Click
made
it
a
little
bit
more
obvious
that
the
rest
of
the
top
level
nav
were
not
were
drop
downs
by
adding
like
carrots
and
making
the
pointer
an
arrow
a
few
other
little
things
that
we've
been
tweaking
on
as
well.
B
What
we
got
next
is
we
have
this
devops
tool
comparison
update
with
this
great
infographic
much
better
than
we
had
before.
We
started
with
github
versus
kit
lab
and
it's
just
so
much
easier
to
read
and
understand
and
there's
a
lot
of
thought
behind
this
one:
to
make
it
much
better
and
there's
a
video
you
can
scroll
through
to
see
the
whole
page.
A
Yeah
the
thing
we
love
about
this
is
this
bottom
section
prior
was
a
image
so
incredibly
hard
to
update
terrible
for
seo
and
accessibility.
So
this
is
all
data
driven
all
of
these
numbers
and
built
into
our
cms,
so
the
product
marketing
team
can
go
in
and
adjust
and
create
to
the
heart's
content
exactly.
B
Let's
see
next,
so
a
few
small
changes
were
made
to
both
the
smb
and
enterprise
pages,
which
just
kind
of
made
it
a
little
bit
easier
to
read
the
kind
of
second
section
that
was
underneath
both
of
those
pages.
We
also
had
a
solution.
Cms
template.
Oh
sorry,
right
here,
which
I
think
you
said
this
one's
reusable
right,
yeah.
A
B
Yep
and
shout
out
to
vic
on
the
brand
new
team.
For
those
illustration
updates:
oh
yeah,
our
next
one
is
the
features
page.
This
is
a
really
awesome
update.
In
my
opinion,
it's
a
lot
much
much
more
easier
to
read
a
little
bit
more,
obviously,
what's
available
in
premium
ultimate
versus
free
and
it's
not
just
kind
of
cookie
cutter.
The
way
it
was
before
you
know,
text
image
text
image,
it's
just
a
little
bit
more
summarized
again,
easier
to
read
easier
to
get
through
for
our
users
talk
topics
page.
B
B
The
user
journeys,
so
this
was
some
data
gathering.
We
did
with
nile
shout
out
to
him
just
a
way
for
us
to
kind
of
figure
out
where
people
are
coming
from
when
they
get
to
our
pages.
We
started
with
the
learning
pages
just
to
find
out
like
where
people
are
coming
from
that
way.
We
can
kind
of
backtrack
and
perhaps
not
just
update
the
core
page,
but
the
ones
that
are
flowing
into
it
as
well.
B
And
then
we
have
a
bunch
of
pages
that,
where
we
have
forms
for
people
to
fill
out
so
the
first
one
is
the
free
trial
page
that
one
was
launched
in
june
and
it's
great.
We
can
actually
kind
of
promote
sas
as
the
first
option
and
then
kind
of
toggle
over
to
self-manage
for
those
who
are
looking
for
it
at
an
faq
section.
A
really
nice
update
on
that
one
and.
A
B
Yeah
definitely
the
next
one
we
have
is
our
contact
sales
page.
I
think
this
is
the
first
iteration
on
this
page.
One
nice
thing
we're
able
to
add
is
this
kind
of
social
proof.
Customer
case
study
block
here
with
the
quotes.
You
can
click
through
it.
It
actually
automatically
goes
like
every
30
seconds
as
well.
B
A
B
B
Devops
survey
page,
which
is
always
nice
to
you,
know,
reuse,
components
and
that
one
came
pretty
quickly,
and
then
we
did
another
home
page
takeover
for
the
commit
video
right
before
did
his
speech
on
devops,
and
I
think
that
might
have
been
the
first
time
actually
did
a
video
on
the
on
the
homepage.
Hero
too,
which
is
kind
of
cool.
B
A
So
some
site
reliability,
stuff,
so
better
cache
busting.
We
had
a
little
bit
of
cash
busting
that
we
inherited
when
everybody
got
onto
working
on
the
marketing
site,
but
it
would
fail
in
really
strange
ways
for
very
specific
servers
had
to
do
with
fastly
and
multiple
multiple
versions
of
a
css
file,
not
getting
recognized.
So
it's
a
really
really
tricky
one
to
solve.
But
you
know
on
the
bright
side,
we've
made
some
really
good
connections
with
the
infrastructure
team
and
the
relationship.
There's
been
awesome.
A
B
Yep,
so
one
thing
we've
got
coming
soon
is
this
home
page
brag
wall?
We
have
a
lot
of
awards,
we've
been
given
and
we
don't
want
to
kind
of
promote
them.
You
know
up
in
front
on
our
homepage,
so
that
is
coming
very
soon
and
then
the
next
one
is
also
very
related.
Also
on
the
homepage.
A
little
bit
further
down
is
our
security
badge,
section,
just
kind
of
letting
people
know
that
we're
compliant
with
you
know
these
various
security.
B
We
kind
of
just
had
to
take
it
a
little
bit
piecemeal
and
then
we've
also
got
this
user
survey
launched
on
our
home
page
right
now.
It's
actually
actively
ongoing.
We
just
launched
it.
I
think
yesterday
and
it's
just
a
way
to
get
us
a
little
bit
more
insights
into
who
actually
are
our
users
that
are
coming
through.
You
know
who
do
they
work
for?
What
are
they
doing?
B
What
are
they
using
on
our
site,
all
those
kind
of
things
just
to
give
us
a
better
idea
of
like
who's
actually
coming
to
the
site?
We
have
some
personas,
but
we
thought
we
could
gather
a
little
bit
more
information
that
might
be
more
relevant
to
today.
It's
been
a
while,
since
we
tackled
anything
like
that,
so
that
one's
ongoing
it'll
hopefully
have
the
results.
You
know
in
the
next
couple
weeks.
A
A
But
now
it's
actually,
you
know,
has
a
seat
at
the
table
and
then
iterating
on
our
static
site,
generator
and
architecture
that
powers
just
the
conversion
parts
of
our
site.
We're
going
to
move
some
out
of
middleman
into
next,
so
we'll
have
a
javascript
powered,
static
site,
generator,
that'll,
connect
our
design
system
and
just
massively
increase
our
throughput.
A
This
is
the
breakdown
of
the
epic
on
the
left
and
then
on
the
right.
This
is
also
in
the
epic,
but
it's
just
our
two
2x2
of
roi
vs
level
of
impact
or
level
of
effort.
Sorry,
so
we've
got
a
nice
blend
between
easy,
wins,
incremental
and
big
bets.
So
luckily
no
no
money,
pit,
thankless
tasks
and
then
finally,
I'm
working
on
getting
a
near
shore
engineering
team
stood
up.
So
we
need
to
scale
up
or
scale
down
for
engineering
tasks.
That's
typically
where
the
bottleneck
is
so.
A
Nearshore
is
great
because
they're
on
our
time
zone
and
they're
really
great
to
work
with
and
can
find
really
good
talent,
so
we're
just
trying
to
get
that
all
wrapped
up
and
roll
it
out
and
the
rest
of
the
deck
is
where
you
can
find
us.
We've
got
two
new
team
members
that
we
converted
from
full-time
or
from
contract.
Full-Time
very
excited
still
have
our
great
contract
team
going
to
continue
to
work
on
getting
them
on
the
team,
full-time
and
some
question.