GitLab Group Conversation, 14 Aug 2021

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From YouTube: 2021-08-16 Portfolio Marketing Group Conversation

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THE Portfolio Marketing Group Conversation Preview Video

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Hello, I'm ty davis manager of technical marketing as part of the portfolio marketing department. Here to present the group conversation for august 16, 2021.

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A quick agenda of what's new since june 15th we'll go through that what's next and as always, how you can help us out or help us help you this? Never changes always stays the same, but that's what we do here at gitlab.

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So this is the fy22q3 okrs. This is our first attempt at mapping: portfolio marketing okrs to the cmo okrs we're contributing to the following cmo: okrs one being elevate, the gitlab marketing messaging and build positioning to increase, funnel volume to drive pipeline and three maintain high team member delight through strong prioritization and collaboration.

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Looking at okr one. We can see that product marketing has emphasis on the golden pitch enterprise, deck, competitive, single source of truth, a launch plan, development and category leadership. Technical marketing will be focusing in on product launches the 10k contributor plan and get lab learn for market insights. They have tier 1 and 2 devops platform and the vstp engagement, q3, cab, execution use case plus vertical needs, driven plan, c level field event ar and customer reference content, and then insight trend, process, creation, tracking and update some sessions.

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Okr2, product marketing, focusing on bitbucket, compete sales play release, marketing, v1, rollout security campaign, content, assets, pricing, experiments and product value themes, technical marketing coming out with some free to paid demo videos, that's highlighting our customers that are moving from free to premium premium, to ultimate webinars that are driving pipeline workshops that give that hands-on experience and then working with the abm team to build out some guided trials. Market insights is cover converting nominations into customer stories, command of message, proof points refresh and references for tei updates and the tei update support okr3.

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This is focusing on our team members, career development, so product technical and market insights all consistent and making sure that the team members as part of portfolio portfolio marketing are supported and their career growth.

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What's new, so top results delivered per area. We look at product marketing and they did a lot of heavy work. A lot of great work around the gitlab 14 launch.

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They put their heart and soul into commit 2021 and they're, actively working on the comparison page, refresh toggle marketing, a great video by william harris on a five minute, gitlab devops platform and in demo verio definitely check it out. It is a phenomenal video. uh It's working on how to stand up a gitlab instance in aws marketplace, showcasing our relationship with amazon and aws and how two great companies can work together and then building up some gitlab tier integration.

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Demo, videos focused on three different ways that gitlab can integrate with jira, using some of their capabilities, whether it's automation, jira code or jira deployment, market insights, published four use case studies, inventex ag, lilly services, money, farm and university of surrey, and then 17 g2, badges earned spanning 11 categories for the summer, and then endless speakers secured for gitlab commit with a couple different commit sessions. Here, as we take an even deeper dive into each team here we have laid out the new content.

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This is broken down and you can dive into these there's links that allow you to check out different things here. Analyst briefing is also event supported strategy. Customer briefings and sales enablement support.

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Competitive intelligent comparisons, there's emphasis around enablement, cross-team, competitive actions, cross-team competitive actions, continued and then new analysis and content showcasing some infographic updates to github jenkins, atlassian, azure, devops, cloudbees and jfrog.

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What's new in technical marketing, as always the team putting out great demo assets, you have fern cesar itzig and william all putting together these demo assets, creating technical blogs that have focused around different categories within git lab, also working on presentations, whether it's get lab hosted, presentations or events, or even some external work conferences that have very cool, interesting categories, machine learning and and more.

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The team participates in briefing analysts on showcasing gitlab's capabilities via demo.

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What's new customer reference program, as mentioned in the top three there's a couple, different new case studies, you can check them out here.

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The q3 kit lab product customer advisory board had 18 customers in attendance and there's some other reference activities supported here. The keynote around commit virtual and then the 14.0 release.

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Here's a summary of the gitlab voted number seven on g2's list of best enterprise products for 2021. These are g2 summer badges. You can look further into these by clicking on the links and checking it out industry and analysts relationships.

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You have a breakdown of over 22 overall analyst touch points between inquiries and briefings as well as market research and thought leadership, publications that have come out ryan, always working hard and making sure that gitlab is covered in the many different categories as a single application tool that covers many different point uh parts of the software life cycle that most companies have just one touch point on ryan, doing it all what's next top priorities for the team as we look forward at the next coming months here, product marketing is revising the devops platform messaging, the golden pitch deck bitbucket sales play market insights coming with devops platform, analyst outreach use case, curator view landing pages and then devsec ops, tei report.

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Technical marketing will be working on those free to pay demos to keep an eye out for those the 10k contributor plan, highlighting uh where we've been where we've come in the last 10 years. Workshops always something that's part of the technical marketing team. Competitive intelligence will be working on tier 2, competitor, infographic updates. A microsoft and a quarter compete report and a competitive single source of truth, where we need your help, help us identify and connect with customers.

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Tell us when materials and assets don't work. We love feedback. Please provide that feedback any chance. You can help us out with competitive. It's an ongoing always needing to update and refresh with new information.

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Help us out there we elita's doing a great job team of one and any kind of crowdsourcing internal crowdsourcing is, is amazing to help her with her mission and making the best and freshest competitive.

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Appreciate you taking the time to listen in on this quick summary of the portfolio marketing group conversation taking place monday morning on august. 16Th have a wonderful day, have a wonderful week, and thank you so much.