►
Description
Jensen walks through an issue the Product Growth team is working on which would pass more information to Marketo, enabling Marketing to build user marketing nurture campaigns for GitLab.com users based on what those users do in the app.
A
A
B
Alright,
so
here
is
the
issue
in
question:
we
really
just
want
to
create
some
triggers
to
enable
the
marketing
team
to
send
nurture
campaigns
by
email
to
potential
users
as
an
as
a
sort
of
initial
proof
of
concept
of
this,
we
were
thinking
to
start
with
an
abandoned,
cart
email.
We
have
some
really
amazing
data
to
show
that
there
is
a
large
drop-off
of
people
who
come
they
their
high
intention
users
they
go
through
the
purchase
loan.
Then
they
drop
off.
B
So
that
was
sort
of
an
initial
our
initial
thought-
and
we
want
to
do
this
in
a
way
that
gives
the
marketing
group
all
the
data
that
they
need,
or
at
least
a
large
portion
of
the
data
that
they
need
in
order
to
build
their
own
nurture
campaigns
and
test.
Those
as
they
as
they
see
fit,
we
just
sort
of
want
to
consult
on
making
sure
that
it
aligns
with
the
product
usage
experience,
but
would
love
to
like
empower
the
marketing
teams
at
home.this.
A
So,
just
to
make
sure
I'm
understanding
if
I
was
to
go,
look
at
our
user
record
in
Marketo.
What
I
would
then
see
is
I
would
see
these
additional
events
being
logged
if
they
took
place
and
that
would
help
create
groups
for
workflows
of
sending
any
email
that
was
tied
to
that
event.
Based
on
the
logic
that
you
would
deploy
in
Marketo,
correct,
yeah,.
B
If
that's,
how
you
all
want
us
to
send
events
to
market?
Yes,
we
were
sort
of
starting
that,
like
we
want
to
do
this,
for
you,
please
just
tell
us
how
how
best
to
do
it.
So
if
that's
the
best
way
to
do
that,
do
it!
And
yes,
if
we,
if
the
idea
is
to
just
send
all
of
our
events,
so
that
you
can
pick
and
choose
later
on,
we
can
you
can
do
that.
B
A
Well,
I'm
super
excited
about
this
and
I
know,
thinking
of
who
is
on
our
team.
Gonna
be
excited,
Amy
knew
there
Jackie
if
you're
watching
this
video
right
now,
let's
make
sure
we
chat
about
this
and
connect
with
Jennsen
and
I'll
share
this
in
the
overall
marketing
channel
too,
so
everyone
can
find
it,
but
yeah
I
mean
I,
think
the
more
information
we
have,
the
more
we
can
create
unique
experiences
for
people
based
on
things.
They
actually
do
so
this
rocks.
Thank
you.