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From YouTube: Using events to measure page value in Google Analytics
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B
Hey
y'all
shane
rice
here
with
javi
we're
talking
about
how
do
we
know
what
pages
are
valuable
on
gitlab
and
so
I'm
gonna
share
my
screen
just
walk
through
google
analytics
and
show
javi
how
I
do
this
all
right
great.
So
all
right
sounds
great
hobby.
Here's
what
we
look
at
right,
so
you
have
you
know
all
your
page
page
views
all
that
stuff
page
value,
though
okay,
so
this
is.
B
This
is
the
magic
that
I
do
so
because
we
don't
really
have
a
really
great
way
to
associate
like
actual
revenue
value
with
the
page
visit
just
because
our
funnels
don't
connect
all
the
way
through,
and
so
we
don't
really.
We
can't
really
see
that
accurately
right.
So,
instead
of
leaving
this
value
as
zero,
what
I
did
was
anytime.
Someone
takes
an
action,
that's
an
event
on
a
page
that
value
is
one
and
so
every
person
that
visits
that
page.
If
100,
you
know
100
of
people
visit
that
page,
the
page
value
is
one.
B
But
if
like
say
you
know,
one
percent
of
the
people
that
visit
that
page
take
an
action
that
we
want
them
to
take.
Then
the
page
value
is
a
penny,
so
it's
one
percent
right,
so
I
can't
really
change
the
the
dollar
here,
so
we
just
have
to
kind
of
take
that
out
of
our
mind
and
realize
this
is
percent
right,
so
what
percent
of
people
actually
interact
with
the
elements
that
we
want?
And
so
you
can
see
here,
you
know
like
so
the
home
page
right
like
it's.
It's
got
a
value
of
one.
B
What
that
means
is
that
out
of
the
hundred,
you
know
say
for
every
hundred
people
that
visit
one
percent
of
those
people
are
clicking
on
a
cta
of
some
kind,
free
trial,
demo,
whatever
right
and
then
so,
but
when
you
get
into
pages
that
are
that
have
forms
on
them
that
page
value,
then
that
one
goes
to
not
just
a
cta
but
to
the
form
itself.
So
if
they
fill
out
the
form
and
submit
it
that
event
has
a
value
of
one
too.
B
So
if
you
click
on
page
value
and
it'll
sort
should
sort
from
yeah
ascending
or
descending
sorry.
So
look
you
know.
This
is
not
helpful
right
like
this.
Somehow
this
page
has
got
a
value
of
200.,
so,
let's
let's
solve
for
that,
so
we
go
to
page
views,
dimensions,
no
com,
site
usage,
so
let's
say
page
views
greater
than
100
all
right,
so
we'll
get
all
these
paid
campaigns
that
lots
of
people
convert
on,
but
that
we
can't
really
aggregate
okay.
B
So
now
we
see
okay,
so
look
at
this
devsec
ops,
demo
right
whatever
campaign
we're
running
that
is
super
successful
47
of
the
people
are
completing
that
form
right
and
then
you
do
that.
You
know
on
the
free
trial
right
like
so
what
that
means,
and
so
again
the
context
here
is
a
little
strange
for
us
because
of
how
our
requirements
are
set
up.
We
can't
see
what
people
are
doing
the
app
yet,
so
we
just
count
that
conversion.
B
When
somebody
clicks
on
that
free
trial
sas
cta,
we
count
that
as
that
one
on
that
page,
so
35
34
of
people
are
either
clicking
on
to
the
sas
trial
or
clicking
on
to
the
self-managed
trial.
When
you
get
to
the
self-managed
trial,
23
of
the
people
are
completing
the
trial
form
right
now,
a
little
caveat
there.
You
went
and
looked
at
the
data
you'd
probably
find
that
25
like
23
of
the
people
that
includes
people
that
click
on
another
cta.
B
The
only
other
ct
I
can
really
think
of
on
that
page
is
the
free
trial
button
at
the
top,
which
will
just
take
them
back
to
the
pages
they're
on
before.
So
I
don't
think
that's
very
happening
very
often,
I
think
it's
closer
to
like
the
full
23
of
people
complete
that
so
anyway,
so
you
can
go
through
the
entire
website
and
you
can
look
at
you
know,
sections
of
the
site
if
you
wanted
to
so.
Let's
say
you
didn't
just
want
to
see.
B
B
Yeah
thanks,
I
mean
it's
really
just
like
a
really
simple
like
I
was
looking
at
one
I
was
like
you
know
what
this
would
be
valuable,
but
it's
it's
a
total
hack,
not
the
way
it's
gonna
be.
B
B
You
can't
see
it
here,
but
let
me
add
it
to
the
window,
so
you
can
see
it.
The
the
url
just
gets
mangled
because
of
the
google
tag
manager
filter
settings
we
use.
It
applies
that
to
the
to
the
url
when
you
click
to
go
to
it.
B
What's
going
on
here
we
move
this
oh
hold
on.
I
know
why
there
we
go
no
okay
hold
on,
let's
see
how
and
why,
maybe
that
page
got
pulled
yeah.
I
guess
that
page.
B
B
B
Yep
so
concurrent
devops
white
paper,
that's
the
the
main
cta
learn
more
is
another
cta
there
taking
them
to
product,
and
then
we
can
also.
If
we
go,
let's
see
we
can
go
to
events.
So
let's
go
to
events
and
we
can
actually
see
what
ctas
people
are
clicking.
So
once
we've
identified
a
high
value
page,
then
we
can
go
to
event
and
then
our
we
can
go
to
events.
Look
at
ctas
single
out
that
page
to
see
exactly
what
people
are
clicking.
B
In
all
right
and
then
if
we
say
all
right
so
seven,
seven
total
events.
Now,
let's
go
click
text
and
we
can
see
what
people
clicked
on
so
everybody's.
B
And
you
can
see
okay,
so
main
navigation
header.
What
are
people
clicking
on
there
in
the
event
label?
So
you
can
see
like
okay,
so
almost
90
of
people
are
clicking
on
sign
in
you
know
about
five
percent
are
on
pricing
another.
You
know
two
and
a
half
are
on
install
and
you
can
get
all
the
way
down
there
and
you
can
look
at
this
on
specific
pages,
so
you
could
say
okay,
so.
B
So
you
can,
even
so,
like
you
can
split
this
out
to
say.
Okay,
so
you
know,
most
of
people
are
clicking
on
sign
in
on
the
homepage.
People
that
are
on
pricing
are
coming
from
the
home
page,
so
it
just
breaks
it
out
even
further,
more
granular,
granularly
and
then
so.
Cta
is
super
helpful
navigation
super
helpful,
especially
as
you
start
thinking
about
ia
and
those
kind
of
things
that
also
navigation
also
has
footer
and
other
stuff.
B
Yeah
yeah,
absolutely
I
mean
that's
what
you
would
expect
right,
let's
see
forms,
oh,
we
have
youtube
and
vimeo.
So
if
you
want
to
see
what's
happening
with
specific
videos
on
a
page,
you
can
go.
Click
in
here
and
it'll
show
you.
You
know
progress.
How
far
into
the
video
people
went
and
then,
let's
see
forms
so
you
can
go
to
forms,
and
what
you
see
here
is
it's
smit
is
the
is
the
action,
but
these
are
all
the
different
form.
B
Events
over
the
la
the
time
period,
you're,
looking
at
so
resources.
That
means
somebody
requested
that
devops
white
paper
or
some
similar
resource
trial.
That
means
they
filled
out
the
form
for
the
trial
demo
same
thing
filled
out
the
form
for
demo
webcast
same
thing,
something's
going
on
with
this.
I
need
to
figure
out
why
this
is
so.
There
should
be
a
value
here,
so
we
probably
changed
a
because
the
way
this
works
is
in
google.
Here,
let
me
stop
sharing
my
screen,
so
I
can
talk
about
this.
A
B
B
So,
for
example,
because
our
form
events
don't
bubble
up
like
a
traditional
form
because
they're
marketo
forms
it's
something
we
were
them.
B
I
added
custom
events
on
submit
so
that
when
somebody
submits
that
custom
event,
it
will
trigger
a
unique
event
for
resources
for
trial
for
demo,
and
then
that
way
we
can
identify
which
form
is
being
filled
out
and
quickly
see.
Okay,
you
know
how
many
people
are
filling
up
for
the
resources,
how
many
people
are
filling
out
for
the
trial.
B
So
it
just
gives
us
a
quick
view
into
this
without
having
to
look
at
specific
pages,
but
sometimes
if
we
change
something
on
the
website,
it
can
throw
off
what
google
tag
manager
is
tracking
and
that's
when
you
get
like
these
values
that
you
used
to
have
are
now
replaced
by
that
catch-all
of
gtm
link
click.
I
don't
know
what
that
is.
A
Yeah,
no,
that
makes
sense.
I
think
some
of
that
just
happens
just
because
we're
not
sure
like
what
the
things
are
doing,
especially
as
code
has
changed
throughout
the
years.
I've
noticed
that,
like
especially
as
I
think
as
the
digital
experience
team
has
gone
in
and
changed
some
of
the
pages
in
marketing
one
of
the
classes
in
one
of
the
class
names
that
is
very
popular,
like
the
cta
button,
for
instance,
is
not
being
is
used
at
all
anymore,
so
it's
just
it's
being
used
essentially
for
google
tag
manager
to
get
up.
A
Essentially,
so
it's
like
it's
going
through
that
process
of
just
educating
people
about
like
what
that
stuff.
Does.
I
think,
on
our
end,
that's
like
something
that
our
team
could
improve
on.
To
be
honest,
so
it's
just
like
trying
to
get
through
those
those
hurdles
and
trying
to
figure
out
like
what
is
it
that
we
need
to
do
to
make
sure
that
we
have
as
best
data
as
we
can.
A
I
think
this
conversation
really
started
out
of
us
trying
to
derive
what
to
work
on,
especially
when
everyone
is
telling
you
that
something
is
a
priority.
It's
like!
Okay,
well,
how
do
you
make
sense
of
all
of
the
things
that
are
happening
when
there's
so
many
pages?
It's
easy
to
get
down
the
rabbit
hole
of
like
what
do
you
work
on
next,
so
yeah.
I
thought
that
I
thought
that's
why
I
would
ask
you
that
I
sent
you
a
direct
message.
Just
asking
you
like,
hey,
like
my
manager.
A
B
Of
course-
and
I
think
you
know
as
you
get
further
into
slippers
and
into
the
design
system-
I
think
you
know
once
we're
at
a
place
where
it's
mature
and
we're.
You
know
like
confident
that
you
know
we.
We
have
stable
values
there.
I
think
we
can
start
cleaning
up
the
tag
container
as
well,
eventually,
so
that
we
can
get
rid
of
that
cta
button.
So
it's
used,
you
know
we
use
a
class
that
actually,
you
know,
is
part
of
slippers,
and
then
we
can
drop
that
slowly
from
the
website.
A
Yeah,
no,
that
that
makes
perfect
sense
we're
working
on
that.
It's
scanning.