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From YouTube: IM OKR Iteration
Description
WIP iteration for how the Inbound Marketing team coordinates and documents OKRs
A
A
Everyone
had
some
great
comments.
We
moved
some
stuff
around
the
vision
mission,
objective
strategy
tactics
framework
just
worked
well
for
my
head,
so
I
wanted
to
see
how
that
would
work.
Vision.
Being
you
know,
the
ceos
okrs,
the
mission
being
the
cmos
orclears
objectives
being
danielle's
okrs,
and
then
tactics
are
the
things
that
our
teams
recommend
to
meet
the
objectives
and
through
the
tactics,
what
we
start
to
recognize
when
we
group
them
is
strategy.
A
So
that's
that
read
through
the
company
okr's
handbook
page
and
then
I
went
to
a
trustee
spreadsheet.
This
might
be
the
world's
widest
spreadsheet.
So
I
apologize
for
that,
but
I
wanted
to
use
this
framework
just
to
try
and
bring
some
cohesion
to
everything.
We're
doing
so.
You
can
see
mission
vision
objectives,
so
I
grabbed
the
objectives
that
danielle
has
currently
probably
right.
Here
in
this
epic
so
start
on,
localization,
etc.
A
You
can
see
all
of
that
across
here
in
our
objective,
so
increase
conversion
rates,
switching
inquiries
from
mql
assessing
impact
start
on
localization,
and
this
was
cross-functional
collaboration,
so
it's
kind
of
work
in
progress.
I
only
did
this
as
long
as
I
needed
to
to
start
to
move
back
into
gitlab,
so
under
increased
conversion
rates
of
the
tactics
that
were
submitted
here.
You
know,
navigation
updates
for
seo,
etc.
A
These
all
fell
into
a
strategy
of
improving
ux
and
becky
came
up
with
these
awesome
themes,
so
growing
inbound
marketing,
metrics
supporting
marketing
metrics
as
a
whole,
etc.
So
these
are
the
four
themes
that
fit
to
this
part
of
the
strategy
measure.
Everything
is
another
one
and
that
came
from
these
tactics
so
moving
into
gitlab.
A
This
is
the
draft
epic
that
I
have
together
for
increasing
conversion
rates.
So
that's
the
one
that
would
extend
this
one
from
danielle's
objective.
We
have
the
primary
objectives.
The
key
results
that
daniel's
defined.
This
is
all
becky's
work
up
here
it
looks
awesome
and
then
we
can
start
to
do
some
report
outs
on
it.
I
made
a
slight
change
from
what
becky
had
in
the
spreadsheet
and
put
our
strategy
here.
A
A
That's
going
to
achieve
this
objective
of
increasing
conversion
rates,
so
we've
also
over
here
have
moved
what
becky
had
down
here
as
okr
themes
to
themes
on
the
strategy
and
what
I
like
about
this
is
if
we
open
another
tab
once
this
is
fully
populated
through
all
of
the
top
level
objectives,
we
can
see
all
the
things
we're
doing
to
achieve
growing
our
im,
metrics
or
looking
at
what
specifically
is
r
d
across
the
three
top
level
okrs.
I
think
that
will
be
a
value
to
us
later.
A
Eventually,
once
we
have
all
of
the
tactics
written
up
as
issues
or
epics,
these
will
all
link,
so
we
can
go
right
into
them
and
we'll
have
the
krs
written
in
there.
So
here's
another
example
for
switching
to
inquiries
from
mqls,
so
our
strategy
is
doing.
This
is
social
distribution,
support
inquiry,
driving
pages
for
cross-functional
teams
and
again
some
more
ux
opportunities
and
I've
just
populated
these
first
two
to
illustrate
where
I
think
we
can
iterate
to
so.
A
A
A
A
Improving
the
navigation
will
support
the
objective
of
increasing
inquiries,
for
example,
so
you'd
create
that
a
little
bit
of
a
format
is
this
quarter's
team
objective,
plus
the
thing
you
want
to
do
and
where
you
will
do
it
so
an
example
is
fy22q2
okr
increase
inbound
users
to
free
trial
page
you
can
apply
the
appropriate
themes.
These
are
the
themes
that
becky's
come
up
with.
I
think
they're
excellent
and
are
going
to
add
a
nice
level
of
tagging
to
group
together
a
lot
of
hierarchical
organization.
We're
doing.
A
Then
you
want
to
write
nested
issues
within
your
objective.
That
will
be
the
tactics
and
those
tactics
will
have
associated
key
results.
So
the
title
format
is
tactic.
Colon
key
result,
so
an
example
could
be
improve.
Ux
of
marketing,
site
navigation,
a
0.4
increase
of
users
that
engage
with
the
navigation
will
visit
the
free
trial
page.
A
So
once
all
those
objectives
and
associated
kr
issues
are
submitted.
I
was
thinking
becky
and
I
could
look
through
and
start
to
identify
what
the
themes
are
and
those
themes
would
be
strategies
so
improve
ux
is
an
example
of
a
strategy
that
I
was
seeing.
Amongst
all
of
our
submissions,
so
that's
that's
where
my
head's
at
again,
you
can
look
at
becky's
like
where
all
of
this
came
from
is
from
becky's.
A
First,
take
probably
many
takes
at
adding
organization
to
this,
so
what
I'm
recommending
is,
instead
of
having
the
theme
as
the
title,
we
would
move
to
having
the
objective
as
the
title
and
instead
of
having
okay
our
focus,
themes,
those
actually
become
the
strategies
and
then
the
theme
up
here
is
applied
to
the
strategy.
So
we
have
multiple
themes
if
that's
looking
good.