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From YouTube: Marketing dataStudio training from Empirical Path
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B
Normally
when
I'm
working
through
a
dashboard
redesign
or
planning,
I'm
thinking
about
the
business
objectives
and
the
kpis
and
who
the
audience
is
for
the
dashboard.
So
if
you
want
to
just
give
me
a
quick
background
of
who,
you
would
say,
is
your
audience
what
their
business
objectives
are
in
sort
of
a
higher
level
for
the
website
and
some
of
the
business
questions
that
they
try
to
answer
by
coming
to
this
dashboard.
A
Yeah
sure
so
I'll
take
the
first
run
at
this.
We're
looking
at
a
self-serve
serve
dashboard
for
pages
on
about.getlab.com,
and
so
for
the
most
part,
when
people
use
this
they're
looking
to
see.
Okay
are
people
visiting
this
page?
How
frequently
are
they
visiting
this
page?
Can
we
learn
anything
from
their
interactions
on
this
page?
Do
they,
you
know,
leave
the
site
here.
Do
they
continue
on
to
a
next
step?
If
it's,
you
know
page
with
a
form
on
it,
are
they
filling
out
the
form
you
know?
A
B
B
B
B
Two
is
what
you
see
after
your
first
slash,
so
I'm
just
gonna
throw
that
in
here
instead
on
instead
of
page-
and
this
is
what
we
get
obviously
slash-
index.html
is
your
home
page
and
then
everything
else
is
each
of
the
sections
and
how
many
unique
pages
you
have
within
each
of
those
sections
now.
Would
your
audience
be
interested
in
looking
at
it?
This
way.
A
B
B
B
B
B
Okay,
so
we
talked
about
interactivity
and
allowing
the
user
to
sort
of
choose
what
they'd
like
to
look
at.
So
in
order
to
do
that,
we
go
back
to
the
first
chart
that
we
created
scroll
all
the
way
down
and
you'll
see
a
section
called
interactions
here.
If
you
click
this
check
box
apply
filter,
that's
going
to
say
that
anytime,
that
I
interact
with
this
chart,
it's
going
to
apply
a
filter
to
the
rest
of
the
dashboard,
so
it
would
be
the
same
as
using
a
filter
like
you
see
at
the
top.
B
B
A
Well,
I
was
holding
down
my
space
bar
and
it
should
have
on
me
to
maybe
I
guess
it
didn't.
So
what
we
typically
look
at
here
is,
I
want
to
see
weekly
trends
like.
Are
we
dipping
somewhere?
Are
we
spiking
somewhere,
so
it
doesn't
have
to
be
daily
as
much,
but
I
think
you
know
it
is
helpful
to
kind
of
spot
those
trends.
A
B
Yeah
that
makes
total
sense
so
ignoring
the
fact
that
maybe
this
is
not
the
best
design
at
this
point,
I'm
just
going
to
scooch
a
few
things
over
I'll
I'll
show
you
a
couple
things
here
with
with
your
tables,
and
I
think
you've
already
done
that
with
some
of
the
other
dashboards
I've
seen.
But
you
can
change
the
wrapping,
so
we
can
wrap
the
header.
B
You
can
also
wrap
the
body
text
if
you
feel
like
you
do
want
to
condense
the
space
to
a
certain
degree
and
obviously,
if
you
scroll
through
here,
you
can
see
multiple,
multiple
rows
beyond
what
you
originally
see,
but
you
mentioned
week
by
week,
is
important
to
you.
So
I'm
gonna
throw
a
couple
things
in
here.
So
week
is
an
option
week
of
the
year.
B
B
B
B
B
If
I
was
somebody
that
was
really
focused
on
email,
I'd
have
a
hard
time
really
understanding
what's
going
on
here
so
again,
sometimes
splitting
it
out
is
the
way
to
go.
I'm
gonna
make
this
one
smaller
and
I'm
just
gonna
say:
let's
take
out
medium
from
this
one,
and
let's
change
this
back
to
a
time.
B
B
B
B
B
Obviously,
here
drilling
up
to
month
or
year
is
not
super
helpful,
because
we
have
a
very
short
time
frame
if
this
was
like
your
quarterly
report
or
your
yearly
report,
and
you
wanted
to
start
looking
at
it
by
month
or
by
quarter.
That
would
work
here,
but
in
this
sense,
on
a
one
month
is
probably
not
going
to
be
a
great
scenario
for
you,
but
that's
how
the
drill
down
works
by
putting
in
those
optional
dimensions,
it
will
allow
you
to
drill
up
and
down
using
the
arrows.
B
B
A
B
B
B
B
Okay
september
30th,
we've
got
all
of
our
charts
updating,
so
we
just
see
what
happened
on
that
day.
Here
are
the
specific
pages
this
one
will
update.
So
we
see
what
the
sections
looked
like
that
day
and
then
we
see
the
traffic
where
the
traffic
came
from
that
day,
so
mainly
direct
followed
by
organic
search.
B
Yeah,
that
is
one
of
the
challenging
things
depending
on
how
much
data
there
is
and
how
complicated
you
make
it.
Sometimes
it
is
a
little
slow
but
yeah.
So
here's
an
example:
we
we
went
from
the
default
channel
grouping
to
now
looking
at
the
same
data
but
by
source.
Instead,
if
you
wanted
to
drill
down
further,
then
we'd
be
looking
at
it
by
medium.
B
A
A
A
B
Yeah,
that
is
it
okay,
yeah
the
it
doesn't
say
the
label.
The
label
is
only
obvious
on
when
you
hover,
but
I
have
done
it
so
that
you
can
emphasize
this
by
adding
some
background.
Maybe
a
label
to
help
the
user
out.
So
you
know
by
putting
something
like
that,
but
setting
it
sending
it
to
the
back,
and
maybe
you
know
changing
this
slightly
and
then
adding
a
label
in
some
way
that
to
say.
B
You
know
use
the
controls
to
you
know,
however,
that
language
works
for
your
company
to
say,
use
the
controls
to
drill
the
pie
chart
down
to
source
or
medium,
something
like
that.
Those
visual
those
cues
adding
the
labels
and
visually
highlighting
some
of
these
functions
will
help
the
user
a
lot,
especially
if
you
start
to
use
them
over
and
over
again
throughout
your
dashboards.
B
Maybe
you
even
add
a
you
know
a
star
or
some
sort
of
like
a
symbol
that
your
users
can
look
for
throughout
your
dashboards,
where
they
can
have
that
interactivity
and
that
symbol
remains
the
same
throughout
all
of
your
dashboards.
Then
they'll
start
to
recognize
that
and
say:
oh
yeah.
Here
we
go
here's
something
else
that
I
can
interact
with.
A
C
B
Depending
on
what
what
dimension,
I
I
like
to
sort
of
play
around
with
how
it's
displayed-
and
you
know,
to
sort
of
figure
out
based
on
the
interactivity,
what's
going
to
make
the
most
sense
for
helping
the
user
understand
how
things
are
happening
on
your
site
so
again,
like
you
may
as
you
think,
through
how
the
audience
is
going
to
use
this
and
wants
to
understand
it
is
if
you
are
looking
for
that.
Visual
of
you
know
how
does
email
change
over
time?
B
B
B
So
if
we
were
to
add
google
search
console
data,
I
don't
know
that
I
have
access
to
your
search
console
but
shane
you.
You
could
do
this
if,
if
you
wanted
to
add
it
now-
and
we
wanted
to
take
a
look
at
it,
but
to
add
that
it's
again
same
through
the
data
sources,
you
would
add
your
data
source
and
look
for
search
console.
B
A
B
The
other
blend
that
I
want
to
show
you
is
is
really
kind
of
neat.
You
know
like
let's
say
we
wanted
to
submits,
was
important
for
you
to
understand.
You
know
what
maybe
maybe
it's,
what
sources
of
traffic
are
are
producing
submits.
Maybe
it's.
What
page
are
producing
submits
but
submits,
is
captured
as
an
event.
So
we
can't
just
go
to
the
chart
and
say,
let
me
add,
submits
here
and
throw
it
in
as
a
metric.
B
B
B
B
B
B
B
B
So
that's
one
way
of
blending
data.
It's
obviously
the
same
data
source
that
you're
blending,
but
it
allows
you
to
use
events
as
a
metric
on
some
of
your
charts
and
that's
one
of
the
things
that
I've
found
quite
necessary
in
a
lot
of
cases
with
google
analytics
data
shane.
Do
we
have
the
yes
search,
console
yeah?
Okay,
so
I'm
gonna
add
a
page,
I'm
just
gonna
move
it
up.
So
it's
sort
of
our
our
second
page.
C
B
B
B
B
B
B
B
B
B
B
B
One
for
for
the
search
console
data
you'll
often
see
the
landing
pages
data
from
search
console
where
you'll
want
to
take
a
look,
as
I
had
sort
of
touched
on
before
you'll
you'll,
maybe
be
interested
in
seeing
for
a
particular
page.
How
many
impressions
were
there
in
search
how
many
clicks
and
then,
on
the
second
side,
how
many
sessions
did
that
result
in
that
you
can
do
as
well
the
challenge
with
the
search
console
data
is
they
they
have
the
full
url.
B
So
you
will
need
to
modify
one
of
the
fields
either.
Your
google
analytics
one
by
creating
a
new
custom
field,
to
rewrite
your
google
analytics
urls
with
the
https
or
to
trim
the
one
in
search
console,
which
is
probably
the
easier
one
to
do,
and
there
are
so
many
functions
and
that
you
can
use
within
the
custom
fields
that
will
allow
you
to
do
this.
There's
a
good
resource
on
data
studio.
I
think
it's
called
data
studio
function
list.
B
I
want
to
make
sure
I
get
to
all
of
the
things
that
were
on
our
list
here,
this
one,
I'm
just
noting
at
the
bottom
here,
let's,
let's
take
a
look
at
that,
so
you
had
mentioned.
Is
there
a
way
to
show
different
metrics
on
a
field
on
a
on
a
chart
here?
So
this?
This
is
a
good
one.
We
can
use
this
time
series
chart
where
we're
displaying
sessions
and
we'll
we
click
into
it
again.
We're
looking
at
the
data
column-
and
here
it
says,
optional
metrics,
so
we
click
optional
metrics.
B
B
So
that's
the
optional
metrics
again
to
your
point
before
highlighting
it
in
some
way,
so
that
users
start
to
understand
when
it's
available,
like
maybe
it's
a
color
coding
system,
maybe
it's
a
symbol
to
say
click
here
to
see
optional
metrics,
but
that
can
be
very
helpful,
especially
when
you're
trying
to
diagnose.
Maybe
there
were
errors,
or
maybe
there
was
a
new
release
and
you're
trying
to
understand
why
the
balance
rate
was
so
high
or
why
you
had
such
an
incredibly
low
bounce
rate.
B
C
B
B
C
B
B
B
B
B
B
A
A
Got
about
a
minute
left,
so
I
guess
before
before
we
leave
I'd
like
to
ask
if
we
can,
if
there's
anything
we
didn't
cover
in
this
document,
if
we
can
just
go
through
and
maybe
offer
your
thoughts
on
the
asynchronously
after
the
call
and
then
for
vicki
and
nile.
If
you
have
any
additional
questions
out
of
today's
sessions,
if
you
can
add
them
there
and
then
I
think
what
we
might
do
internally
is
make
a
video
with
your
answers,
just
to
kind
of
make
sure
that
they're
published
on
our
unfiltered
page
as
well.