►
From YouTube: Growth Marketing manager offsite — OKR Discussion
Description
No description was provided for this meeting.
If this is YOUR meeting, an easy way to fix this is to add a description to your video, wherever mtngs.io found it (probably YouTube).
A
Okay,
I've
noticed
thanks.
I
noticed
there's,
I'm
just
going
to
disregard
the
phases
right
now.
Is
that
fine
with
you
yeah,
but.
B
A
C
C
So,
just
for
the
people
who
are
watching
this
is
gross
marketing,
leads
we're
doing
an
off
site
today
and
we're
beginning
to
explore
the
q4
okay,
our
candidate
themes.
This
is
going
to
be
a
more
divergent,
open
conversation
where
we
just
get
some
introductions
to
the
themes
and
give
any
high
level
feedback
or
questions.
There's
going
to
be
a
process
where
our
underlying
team
members
are
also
going
to
help
us
bubble
up
other
things
that
they
think
need
to
happen
or
flesh
out
the
scope
for
some
of
these.
C
So
if
you're
watching
this
later
and
you're
in
the
growth
marketing
team,
just
know
that
this
is
not
a
meeting
where
we're
making
any
decisions
about
priority
or
what
gets
in
or
out
it's
more
just.
So
we
can
all
understand
what's
here
so
as
you're
watching
this
please
watch
with
an
open
mind
and
if
something
you
care
about
is
missing,
that's
cool.
Just
start
an
epic
and
we'll
get
into
the
candidates
for
discussion
all
right,
michael.
Take
it
away.
A
Okay,
so
for
our
digital
experience
team
on
as
part
of
our
growth
marketing
group,
the
theme
that
we're
gonna
go
after
for
q4
is
systems
systemization
and
operationalization
two
tongue
twisters.
Maybe
we'll
come
up
with
something
easy
here.
A
The
output
or
the
roi
or
outcome
that
we
are
striving
towards
is
to
unlock
our
potential
and
put
tools
in
place
that
allow
us
to
do
much
much
more
with
the
same
amount
that
we
currently
have
so
key
things
that
we've
identified
that
are
crucial
for
us
step,
one
to
make
this
happen
first
off
design
system
in
a
pattern
library,
so
a
quick
definition
of
our
teams.
A
What
we
mean
by
design
system,
the
design
system
is
both
the
visual
representation
of
a
component
so
think
of
a
form
field.
It
also
has
all
the
code
behind
it
in
a
modular
format.
So
unless
those
two
things
don't
exist,
this
component
doesn't
exist
and
the
future
we
want
to
live
into
is
until
that
component
lives
in
code
and
is
in
our
design
system
and
then
shows
up
on
our
web
or
is
in
our
design
system.
Then
it
can
show
up
on
the
website.
A
So
this
is
going
to
make
those
guidelines
for
other
teams
to
know
what
tools
we
have
in
their
toolkit
and
what
we
can
easily
implement.
So
what
we're
seeing
regularly,
for
example,
is
teams
will
have
a
need,
they'll
design,
some
page
to
achieve
their
goal
and
they're
using
a
whole
bunch
of
net
new
components,
because
they're
not
aware
that
there
are
consistent
components.
A
But
if
we
had
this
tool
set,
we
could
say:
okay,
we
got
where
this
is
going,
and
this
thing
that
you're
trying
to
do
here.
We
actually
have
this
component
built
already
that
we
think
is
going
to
achieve
your
goal.
Is
it
exactly
what
you
thought
it
was
no,
but
it's
built
and
it's
effectively
free
for
us
to
implement
on
the
site
that's
step
one.
A
We
feel
that
we
can
do
this
at
the
same
time
like
in
parallel,
so
integrating
the
cms
we're
going
to
focus
on
to
start
with
the
topic
pages,
because
they're
net
new-
and
this
is
going
to
allow
teams
to
in
the
future
state
select
from
a
set
of
templates
and
quickly
create
content.
See
previews
make
sure
they
get
it
all
right
and
then
put
it
the
great
thing
about
netlify.
Is
it
integrates
with
gitlab
and
our
build
the
the
the
train?
So
that's
the
second
thing
we
want
to
go
after
the.
A
Where
are
we
here?
The
third?
Maybe
it's
at
the
bottom
here
is
webpack
build
process,
so
this
is
the
geekiest
of
all
the
stuff,
but
it's
automating
a
whole
bunch
of
processes.
That's
going
to
make
our
code
cleaner,
faster,
faster
load
times,
just
automating
away
a
whole
bunch
of
human
error
opportunities
and
we're
actually
like,
I
probably
shouldn't
mention
it,
but
because
lauren
is
so
awesome.
A
I
will
like
she's,
already
got
a
v1
of
this
ready
to
go
so
we're
kind
of
way
out
ahead
of
this
one,
because
it's
just
it's
a
must-have
and
then
our
fourth
is
just
similarly
to
the
process.
We
went
through
with
selecting
the
cms
having
a
cross-functional
activity
where
we
identify
options
for
a
new
static
site
generator.
A
Let
me
just
change
that
right
now
we're
on
middleman.
It
is
working
fine,
but
it's
kind
of
been
optimized
to
the
point
where
it's
now
going
to
be
a
roadblock
reason
being
is
in
marketing
we're.
So
our
experience
is
so
much
about
what's
being
consumed,
what's
being
seen
it's
front
end
focused
middleman
is
a
ruby
static
site
generator,
which
is,
I
was
gonna,
say
obviously,
but
maybe
it's
not
obvious.
A
Ruby
is
a
server-side
language
and
there
are
options
that
we
can
use
like
nuxt
and
things
that
use
vue.js,
so
more
server,
side
or
sorry,
more
browser
side
which
the
benefit
of
that
is
we'll
be
able
to
integrate
with
a
lot
more
modern
technologies
that
align
with
our
design
system
and
allow
us
to
create
all
of
the
surface
level
enhancements.
We
want
to
do
much
faster,
so
you
know
stretch
goal
is
we
would
decide
and
have
an
integration
plan,
but
we're
trying?
This
is
already.
A
These
four
things
is
an
immense
amount
of
work,
so
we're
just
saying
we'd
like
to
know
by
the
end
of
this
quarter,
which
one
we're
going
to
go
to
and
then
implement
it
in
q1
of
the
next
fiscal
year.
So
operationalization
and
like
systems
kind
of
implementation
is
what
we
would
like
to
to
go.
C
So
can
you
talk
about
maybe
one
or
two
candidates
for
this
quarter
that
you
had
to
not
include
for
q4
just
so
we
so
people
understand
maybe
a
couple
things
that
were
considered,
but
we
just
felt
had
to
go
later
in
order
of
operations.
A
Absolutely
I'm
just
going
to
pop
over
to
the
dock
that
we,
the
team
and
I
kind
of
put
together
initially,
you
know
definitely
leverage
luke's
thinking
on
this.
So
things
like
the
smartling
integration
with
the
website.
That's
something
we're
going
to
be
aware
of
and
support
as
much
as
we
can,
but
it's
not
something
that
we
feel
is
logical
to
take
on
until
we
have
these
foundational
elements
in
place.
A
Similarly,
the
dam
it
in
our
opinion,
it
makes
less
logical
sense
to
put
the
digital
asset
management
system
in
place
before
we
have
the
content
management
system
in
place.
Those
are
two
things
that
kind
of
slip
by
the
wayside
for
us
cookie
consent.
Again
we're
gonna
support
that
we're
seeing
you
know,
shane
reported
back
the
other
day,
some
really
great
improvements
through
the
ux
of
that.
A
I
think
there's
some
small
lift
things
we
can
do
to
keep
incrementally
moving
it
forward,
so
re
revisiting
and
doing
something
completely
net
new
didn't
make
sense
to
us,
but
overall,
just
through
this
last
quarter,
these
came
together
quite
easily
because
they
were
themes
of
items
that
were
really
holding
us
back
and
we
want
to
be
able
to
say
yes
to
everyone
and
without
the
this
automation
and
the
systems
in
place,
the
only
way
we
can
reach
the
goals
that
we
have
set
is
adding
more
people
to
the
team,
but
laddering
up
into
todd's
strategy,
which
is
we
want
to
hit
our
acv
increase
while
not
increasing,
spend
on
marketing
that
spoke
to
us,
as
we
really
have
to
make
our
focus
efficiencies.
C
A
So
we
will
be
seeing
incremental
real
additions
to
the
site
and
it
will
be
a
facelift
the
entire
time.
So
not
only
will
we
come
out
the
other
side,
with
a
complete
design
system,
we'll
see
a
refresh
in
the
brand
which
is
going
to
make
things
more
consistent,
and
our
belief
is
that
that
brain
consistency
is
going
to
give
people
more
trust
and
belief
in
what
we're
telling
people
we
can
offer
them,
which
is
going
to
hopefully
drive
those
results.
So
it's
that
and
also
just
being
able
to
move
faster.
C
Great,
thank
you.
So
those
are
the
only
two
questions
I'm
planning
to
ask
and
I
think
in
just
a
moment
we'll
move
on
to
the
next
person.
Just
I
know
we
could
do
endless
q
a
but
for
now
for
the
sake
of
time,
but
is
there
anything
else
you
want
to
say
about
your
q4
plan,
my
goal
that
you
just
want
other
people
to
know
if
they're
watching
this
video
from
our
team
or
in
marketing.
A
Well,
we
have
a
increase
in
people
at
our
disposal.
We
have
five
contractors
that
are
joining
from.
Basically,
you
know
tina
joined
yesterday
and
we
have
a
few
more
staggered
up
until
the
end
of
q4.
A
So
we
have
an
increase
in
people
to
help
execute
and
deliver
this,
and
while
we
still
have
some
capacity
to
continue
servicing
our
cross-functional
partners
in
the
way
that
we
have
so,
if
you're
looking
at
this
and
thinking-
oh
my
gosh,
I
had
a
bunch
of
stuff.
I
wanted
to
get
done
for
q4
and
I
wanted
to
talk
to
the
digital
experience
team.
It
looks
like
they're
too
busy.
We
are
very
busy,
but
we
always
have
time
to
connect
and
we
really
like
getting
creative
and
finding
mvc
ways
to
deliver
results
across
functionally.
D
Sure
I
can
go
next,
let's
see
here.
Where
am
I.
C
D
So
mine
made
it
into
here
a
little
bit
differently
than
I
was
planning,
but
I
think
we
can
work
with
this.
So
basically,
I
grouped
rokrs
into
some
themes
by
team,
so
I'll
start
with
the
content
marketing
one,
the
first
one
deliver
one
complete
use
case
video
package.
This
is
something
new
that
we
want
to
do
tying
in
our
digital
production
strategy,
with
our
content,
marketing
strategies
so
essentially
erica
flowers
and
brock
are
going
to
be
determining.
D
What
does
a
video
package
include
for
each
of
our
use
cases?
It's
probably
a
long
demo,
a
short
demo.
What
features
do
we
want
to
cover
in
that
use
case
ads?
That
can
be
repurposed
to
speak
to
that
use
case,
a
video
for
our
topic,
page
they're,
going
to
kind
of
figure
that
out
and
then
go
create
all
of
that
content
for
one
use
case,
and
so
this
is
also
hopefully
going
to
help
other
people,
self-serve
videos
for
events
or
campaigns,
and
things
like
that.
D
The
second
one
on
here
deliver
three
completed
awareness
to
conversion
content
journeys.
This
is
a
continuation
of
what
we
started
this
quarter,
so
the
team
is
going
to
continue
to
create
topic
pages
and
web
articles,
but
in
q4
we're
going
to
be
really
focused
on
the
conversion
journey
and
we're
going
to
do
an
audit
of
path,
factory
and
kind
of
refigure.
D
What
the
different
paths
look
like
where
they
go
on
the
website
and
then
how
that
ties
into
further
down
the
funnel
into
conversion
and
purchase
parts
of
the
buyer's
journey.
Part
of
this
is
going
to
be
storyboarding
with
the
product
marketing
team
to
make
sure
and
refiguring
any
content.
We
need
to
make
sure
we're
telling
a
cohesive
story
across
that
end
journey
and
then
this
last
one
increased
organic
entrances
to
keyword
topic
pages
by
40.
This
is
shane,
actually
put
this
okay
together
and
I'm
gonna.
D
Let
him
speak
more
to
it
when
he
has
his
turn.
We're
gonna
be
supporting
them
in
this,
but
this
is
continued
search,
optimization
work
where
niall
has
been
picking
out
high
high
traffic
pages,
that
we
can
optimize
identifying
blog
posts
that
we
can
optimize
or
turn
into
evergreen
topic
pages.
So
this
really
has
to
do
with
optimizing
the
content
that
we
already
have,
or
that's
our
our
role
in
it,
and
then
the
second
okay
is
around
for
our
editorial
strategy.
D
I
made
a
note
this
first
one
launched
work
in
progress.
This
is
something
we've
been
trying
to
get
off
the
ground
for
a
while.
Now
we
have
the
concept
but-
and
I
the
note
here
is
actually
for
you,
michael
and
actually
luke
too-
that
in
order
to
complete
this,
we
actually
need
a
pretty
significant
amount
of
support
from
digital
experience
and
design.
D
But
on
the
editorial
side,
it's
also
taking
a
look
at
the
posts
being
more
strategic
about
our
calendar
and
the
posts
that
we're
putting
out
and
the
themes
that
we're
covering,
and
it
goes
right
into
the
second
one
double
down
on
technical
content.
We
want
to
get
much
better
at
being
able
to
identify
the
types
of
posts
that
are
going
to
be.
Our
blockbuster
posts
are
like
10,
000
views
or
more
in
the
60
day
time
period
and
get
more
consistent
at
being
able
to
publish
those.
D
Then
we
have
the
video
marketing
strategy
here.
Our
digital
production
handbook
is
pretty
light
right
now
and
they're
going
to
be
really
focused
on
building
that
out,
mostly
with
the
goal
for
other
people
to
be
able
to
self-serve
a
lot
more
easily
find
video
contractors
if
they
need
to
understand
the
process
and
just
know
who
to
go
to
for
what
the
next
one
on
here
is
a
collaboration
with
dan
gordon
we're
going
to
redo
the
demo.
D
The
long-form
demo
of
our
end-to-end
platform
and
the
digital
correction
team's
going
to
be
very
involved
in
scripting
that
and
designing
what
that
looks
like,
and
then
this
last
one
is
a
promise
that
we
made
to
create
a
new
video
for
the
sales
kickoff
call,
and
then
they've
also
asked
for
value,
driver
videos,
and
we
did
some
of
these
last
year,
so
we're
trying
to
figure
out
how
we
can
just
refresh
these
and
create
a
process
for
refreshing
them
instead
of
creating
that
new
videos
every
year
and
also
figure
out
how
they
can
be
repurposed.
D
So
it's
the
content
is
not
just
for
an
internal
sales
kickoff.
I
shouldn't
say
just
it's
also
important
but
figuring
out.
Where
else
we
can
place
those
videos
and
get
a
lot
more
leverage
out
of
them,
and
then
this
last
one
is
in
collaboration
with
colin
and
the
customer
reference
team,
and
essentially
it's
a
case
study
2.0.
We're
going
to
be
working
on
revamping
the
process
for
getting
higher
impact
case
studies,
making
sure
that
the
writers
can
interview
the
customers
which
isn't
happening
today.
D
C
Okay,
thank
you
so
much
erica,
so
same
question
that
I
asked
michael.
Can
you
tell
us
about
a
couple
things
that
you
decided
not
to
do
in
q4,
just
things
that
might
have
been
popular,
but
it's
not
the
right
time.
D
Yeah,
so
one
of
the
things
is:
can
get
lab
tv
we're
trying
to
launch
some
sort
of
tv
program,
as
you
can
see
in
our
video
marketing
strategy.
We
have
a
lot
of
foundational
work
to
do
here,
so
we
just
didn't
feel
like
we
were
at
the
point
where
we
could
really
execute
that
on
execute
on
that
in
a
significant
way.
D
Another
one
in
the
editorial
bucket
was
focusing
on
increasing
partner
traffic,
so
the
pr
team
is
already
doing
a
really
good
job
of
placing
articles
and
getting
traffic
back
to
us
with
links.
So
it
just
didn't
seem
like
something
that
would
be
high
impact
enough
for
us
to
work
on
this
time
around
and
then
smartling
also
is
not
on
here.
D
It's
something
that
I'm
gonna
be
hopefully
handing
off
to
the
field
marketing
team,
but
the
capacity
of
which
we
originally
kind
of
thought.
We
could
help
execute
on
the
local
region
side,
we're
gonna
scale
back
a
little
bit.
D
Yeah,
so
the
content
marketing
strategy,
the
continued
work,
of
course,
with
the
topic
and
web
article
pages-
are
all
to
capture
organic
search
traffic
and
then
the
awareness
to
conversion
journeys
is
okay.
So
now
we're
generating
this
traffic
to
the
pages.
How
do
we
convert
them
to
an
empty
level
website
with
email,
marketing
etc?
D
So
that's
that
one
and
then
editorial
same
thing,
the
double
a
down
on
technical
content.
This
is
the
traffic.
D
You
want
to
figure
out
how
to
drive
more
traffic
more
consistently
by
publishing
the
right
things
and
not
focusing
so
much
on
the
things
that
don't
drive
a
lot
of
traffic
and
launching
work
in
progress
is
hopefully
going
to
give
us
a
much
better
experience
on
our
blog,
where
we're
able
to
actually
keep
people
engaging
with
content
longer
and
hopefully
find
something
that
they
can
convert
on
as
well,
so
we'll
be
working
on
that
conversion
path
there
and
then
the
video
marketing
strategy,
the
big
one,
is
going
to
be
the
demo.
D
That
is
something
that
we
currently
put
behind
the
gate.
I
don't
know
if
we're
going
to
continue
to
do
that,
but
this
is
a
big
piece
of
content
that
contributes
to
our
conversion
strategy.
C
D
The
only
thing
that
you
know
I'll
point
out,
I
guess,
is
with
the
content
marketing
strategy
side.
This
is
part
of
a
rough
functional
effort
with
strategic
marketing
and
digital
marketing.
So
what
you
just
saw
from
the
content
marketing
set
is
really
it's
a
small
piece
and
just
overall
we're
really
figuring
out
how
to
work
as
a
greater
marketing
team
to
work
on
these
funnels.
E
All
right
great,
do
you
see
epic
with
okr
candidates,
all
right
cool
becky's
give
me
the
head
nod
someone
around
with
this.
So,
let's
see
starting
off,
we
have
a
candidate
to
increase
about.getlab.com
site
health
to
85.
E
So
right
now
this
is
we
measure
this
in
simrush
and-
and
it
just
tells
us
how
healthy
the
site
is
overall,
based
on
the
number
of
errors
and
warnings
that
we're
getting
so
right
now
we're
around
70
percent.
We
started
this
quarter
like
I
think
it's
61
62
like
low
60s,
so
you
know
we've
increased
about
10
percent
over
this
quarter.
I
think
you
know
this
also
includes
all
of
the
websites
so
handbook
jobs
pages.
E
So
it
would
require
a
lot
of
work
from
external
teams
external
to
this
one
and
then
migrate,
about.getlab.com
to
gitlab.com.
This
is
one
that
I
don't
think
we
should
do,
but
I
just
left
it
in
because
it
was
something
that
we
got
a
question
around
earlier
this
month.
E
I
guess
maybe
begin
end
of
september,
and
so
you
know,
I
think
there
are
lots
of
other
smaller
effort
pieces
of
work
that
will
return
a
higher
level
of
value
to
the
business
instead
of
doing
this,
I
think
this
is
a
great
move
to
consider
when
we're
you
know,
everything
else
is
firing
on
all
cylinders
and
we
just
need
like
an
extra
push
to
get
over
the
hill
and
be
even
more
competitive
when
it
comes
to
search-
and
you
know
I
just
don't
know
that
we're
not
there
yet
so,
not
one
I'm
suggesting
we
pursue
for
quarter
four,
but
it's
on
this
list
and
then
increase
organic
entrances
to
keyword
topic
pages
by
40.
E
So
we
want
to
take
the
topics
pages
and
then
build
out
pages
behind
them.
So
topics
slash
continuous
dash
integration,
slash,
you
know,
I'm
drawing
a
blank
like
cloud
builder,
you
know
some
other
long.
Tail
term
goes
behind
that
top
that
that
pillar
page
for
the
topic
and
then
it
feeds
back
into
the
main
topic.
So
you
land
on
the
site,
because
you
want
to
learn
about
something
specific
and
then
we
have.
E
You
know
ctas
other
items
to
draw
you
into
the
funnel
at
that
point,
so
we
want
to
increase
the
entrances
to
those
topics
pages
by
40
reduce
seo
errors
in
the
handbook
by
50.
This
is
a
little
bit
more
targeted
site
improvement
so
that
we
can,
you
know,
work
with
teams
to
identify
places
in
the
handbook
where
we
can
improve
the
experience
there
and
then
server-side
tagging
and
google
analytics
so
right
now
we
rely
on
cookie-based
tracking
for
what
we
see
in
google
analytics.
E
This
would
move
us
from
you
know:
cookie-based
to
server-side
tagging
using
google
tag
manager,
google
tag
manager
would
collect
http
events
and
then
send
them
to
a
server
that
we
control
and
then
we
would
send
that
information
out
from
there
to
specific
platforms
so
that
we
can
measure
roi
so
it'd
be
a
big
improvement
on
fidelity
around
analytics
and
then
the
final
one
is
migrate,
redirects
to
sloth
cloud
for
cloudflare,
so
our
seo
agency
salt,
they
have
a
tool
called
sloth
cloud
and
it
allows
us
to
manage
all
kinds
of
seo
related
items.
E
Excuse
me
from
the
edge
with
cloudflare,
so
we
can
go
from
having
you
know,
just
redirects
being
something
we
manage
on
our
cdn
to
you
know
redirects
and
lots
of
other
rich
seo
data.
So
we
can,
you
know,
multiply
the
effort
of
our
team,
inbound
marketing
team
and
and
be
able
to
have
an
impact
on
more
pages
at
a
faster
pace.
So
those
are
the
the
okr
candidates.
We've
got
for
this
quarter.
E
E
Okay,
well,
that's
that's
pretty
much.
What
I
have.
I
was
gonna
go
to
your
questions.
Next
danielle
cool.
E
Yeah
yeah,
that's
one
of
the
big
ones
for
us
that
you
know
we've
considered
and
don't
want
to.
Do
you
know
it's
it's
a
lot
of
work.
It's
a
lot
of
risk
for
a
small
potential
amount
of
return,
so
we
would
rather
spend
our
time
focus
on
things
that
we
know
are
lower
risk
higher
return,
and
that's
why
we,
you
know,
don't
want
to
move
that
one
forward.
As
far
as
other
items
that
we're
you
know,
we've
considered
that
you
know
we're
not
we're
not
suggesting
for
quarter
four.
E
You
know
there
are
a
lot
of
other
parts
of
the
website
where
we
could
focus
our
optimization,
but
the
topic
section
is
really
where
you
know
it
fits
the
cluster
strategy,
the
closest
where
we
have
pillar
pages,
supporting
content
that
feedback
into
those
to
help
us
raise
the
organic
exposure
of
all
those
pages.
E
Yeah
I
mean
for
me
on
on
that
side
of
things.
I
think
that
you
know
once
we
have
a
site
where
we
are
confident
we're
covering
all
the
low-level
seo
things
then
that's
a
move
we
can
consider,
but
I
think
you
know
it's
just
it's.
It's
a
lot
of
risk
to
to
move
it
before
we
have.
You
know
redirects
and
you
know
no
404s,
and
you
know,
like
all
the
basic
sight,
health
stuff
that
we
we're
focused
on
so
yeah.
E
Yeah
sure
so
yeah,
I
think
the
the
best
thing
to
look
at
is
the
improvements
where
we've
made
over
the
last
quarter.
You
know
we
went
from
you
know
almost
2
000
errors
on
the
website
to
just
over
200
and
we're
seeing
across
the
board.
Our
rankings
are
improving
by
like
two
or
three
spots
right
for
keywords
that
we're
tracking
so
we're
seeing
a
lot
of
improvement,
just
in
in
you
know,
focusing
on
this
over
the
last
quarter.
So
I
think
continue-
and
you
know,
focus
on
this
and
then
expand.
E
E
No,
I
don't
think
so.
I
mean,
I
think
we
have
some
really
some
really
exciting
things
on
the
table.
Here
I
will
say
I
think
that
you
know
one
of
the
constraints
we're
looking
at
is
you
know
there?
There
are
some
requirements
when
we
look
at
these
okrs.
There
are
a
lot
of
requirements
that
have
external
requirements,
so
you
know
like
infrastructure
migrating
our
cdn
from
fastly
to
cloudflare
is
a
key
one.
Getting
other
teams
excited
about
keeping
their
handbook?
E
You
know
up
to
date
and
well
maintained
from
an
seo
perspective,
so
I
think
that
that's
the
the
biggest
risk
as
we
look
at
this,
but
I
think
you
know
the
as
long
as
we
can
help
prioritize
that
with
those
teams,
I'm
not
concerned
about
us
being
able
to
hit
those
goals.
F
Let's
see
awesome,
so
I
I
think
somebody
similar
to
michael
I'm
just
kind
of
looking
back,
okay
just
a
minute,
so
these
will
eventually
get
put
into
an
epic.
I
think
there's
just
kind
of
some
confusion
about
cross-collaboration
there.
So
anyway,.
A
F
Guess
I'll
start
with
kind
of
how
I
purchase
exercise
danielle
had
a
great
idea
to
like
basically
pull
the
team
on
like
what
they
want
to
work
on
what
they
don't
want
to
work
on.
So
as
you
look
at
the
dock,
you
can
kind
of
see
sort
of
the
evolution
of
that
and
that
these
are
kind
of
the
top
six
from
each.
And
then
this
is
kind
of
the
work
on
not
work
on
exercise
so
kind
of
goes
back
to
the
team.
F
Building
thing
like
you
know,
have
everyone
invested
in
what
we're
working
on
from
a
team
and
individual
perspective,
so
there's
that,
but
basically
kind
of
landed
on
three
themes,
so
the
first
one
being
brand
framework.
I
think
it's
always
been
in
the
back
of
my
mind.
F
We
just
haven't
had
the
resources
or
the
capacity
to
act
on
it,
and
I
think
now
that
we're
at
the
scale
that
we
are
we're,
maybe
a
little
bit
behind
the
curve
on
that
so
hoping
to
really
make
a
lot
of
progress
there
and
kind
of
really
build
a
foundation
for
the
brand.
As
we
work
towards
you
know,
eventually
becoming
a
public
company
and
obviously
our
growth,
you
know
putting
a
consistent
brand
forward,
regardless
of
kind
of
who
initiates
what
so.
F
These
four
here
are
just
kind
of
like
based
on
everyone's
kind
of
what
they
want
to
work
on.
These
are
kind
of
areas
we'd
like
to
dip
into
so
this
might
seem
like
a
lot,
because
this
was
kind
of
initially
the
queue
for
candidates,
and
then
we
took
a
level
up
to
these
three
themes,
so
really
just
kind
of
laying
a
foundation
for
the
brand
brand
guidelines.
Obviously,
as
we
bring
on
more
vendors
and
contractors
agencies,
those
are
super
valuable
to
make
sure
that
you
know.
F
So
there's
a
lot
of
kind
of
reworking
that
happens
because
we
don't
have
proper
onboarding
there
and
then
visual
language
will
obviously
continue
to
grow
and
evolve
there
and
then
I
think,
sort
of
this
brand
team
roles
and
workflow
kind
of
came
through
in
the
in
the
exercise
with
the
team
and
that
really
defining
like
an
identity
for
ourselves,
and
I
think
everyone
who
mentioned
it,
but
some
people
think
all
we
do
is
like
tanuki
logos
and
stickers
and
swag,
which
is
awesome.
F
We
love
doing
that
stuff,
but
there's
so
much
more
that
we
can
do
too
so
basically
taking
the
initiative
ourselves
to
really
define
our
roles
and
workflow
and
make
it
obvious
to
others
what
we
can
offer.
F
F
So
the
first
one
is
website.
That's
obviously
a
big
big
initiative.
So
I
think
one
thing
that's
I've
discussed
with
a
lot
of
individuals
is
that
we
kind
of
know
the
what
about
get
lab
and
kind
of
the.
F
Why
is
missing
so
really
really
excited
to
dig
into
kind
of
the
brand
experience
sort
of
that
storytelling
aspect,
and
then
I
think
sort
of
you
know
these
three
that
follow
really
kind
of
inform
that
so
that'd
be
really
great
work
and
then
you
know,
hopefully
we
can
get
to
the
point
where
you
know
in
in
the
context
of
the
website.
F
You
know
we
don't
have
words
and
pictures
kind
of
saying
the
same
thing
they'll
end
up
complementing
each
other,
so
we're
telling
like
a
more
holistic
story,
having
more
holistic
experience
there
and
then
the
third
one
is
kind
of
corporate
marketing
based,
so
providing
them
supports
around
events,
both
sponsored
and
ones
will
be
put
on
such
as
commit
and
contribute.
F
Obviously,
we
have
a
big
kind
of
play
in
those,
so
we
want
to
make
the
those
individuals
feel
really
supported
and
that's
a
large
amount
of
our
work.
So
why
not
incorporate
those
into
our
goals
and
then
we
can
sort
of
based
on
the
website
work
and
a
brand
framework
work.
We
can
kind
of
bleed
that
stuff
into
what
we
do
for
them
as
well,
so
covers
a
lot
of
things
and
I
think,
there's
a
lot
of
opportunity
like
with
email.
F
You
know
newt's
done
a
lot
of
really
awesome
work,
but
I'm
sure
there's
emails.
That
haven't
been
touched
since
I
started
way
back
in
2016,
so
I
think
it's
a
little
overdue
for
us
to
really
have
some
attention
there
and
then
the
all
remote
brand
is
obviously
taking
off.
So
I
think
we
should,
you
know,
take
advantage
of
that
from
our
brand
perspective.
F
Yeah,
so
I
think
matt
had
some
really
good
ideas
around.
F
I
think
he
called
them
like
campaigns
for
like
the
website
and
content,
and
that
kind
of
thing,
basically
carving
out
time
to
really
dig
into
research
analyzing
what
others
are
doing
and
then
kind
of
putting
together
larger
concepts
around
bigger
campaigns
that
we
could
run.
I
just
think,
sort
of
in
in
the
order
of
things
we
kind
of
need
to
focus
on
the
brand
framework
and
getting
things
in
line
there
before
we
kind
of
deep
dive
into
some
really
big
strategy.
Work
that
you
know
involves
a
lot
more
than
just
our
team.
F
Sure
so,
I
think,
probably
the
biggest
kind
of
talking
or
the
biggest
theme
kind
of
talking
really
high
level.
You
know
I
obviously
consistency
is
a
good
thing
when
it
comes
to
brand.
You
want
to
build
trust
and
you
don't
want
to
erode
it.
So
I
think
well,
it's
kind
of
design
is
really
subjective
and
it's
hard
to
tie
numbers
or
metrics
to
it.
I
think
you
know
really
coming
forward
with
a
consistent
message.
F
Consistent
experience
from
the
brand
perspective,
whether
it's
visuals
copy
tone
of
voice,
all
those
things
you
know
the
more
consistent
we
can
be
to
our
audiences,
the
better
you
know,
because
they
can.
I
think
we
we
try
to
work
towards
it.
In
that
you
know
somebody
visits
sees
a
banner
ad,
they
kind
of
has
one
design.
They
visit
a
booth
that
maybe
has
a
different
design,
then
somehow
they
end
up
at
a
landing
page.
F
That
has
a
completely
different
design
so
like
trying
to
streamline
kind
of
that
experience,
and
you
know
maybe
feeling
it
less
sort
of
haphazard
with
that
intention
and
just
building
trust
that
way
that,
hopefully,
you
know
leads
to
more
mqls
and
traffic
and
all
that
good
stuff.
C
Awesome
well,
I
think
that
covers
the
questions
anything
else
you
want
to
share
about
your
upcoming
quarter,
things
you're
thinking
about
things
that
people
watching
this
video
should
know.
F
Yeah
I
mean,
I
think,
while
there's
a
lot
kind
of
focused
around
brand
and
sort
of
the
work
that
we're
doing.
You
know,
I
think
others
like
becky
mentioned
earlier,
like
demand
gen
field
marketing,
like
I
feel
like
they
can
be
incorporated
in
this
as
well
like.
I
don't
know
that
not
necessarily
they
want
to
say
this
is
an
end-all
be-all,
like
I
think,
brand
obviously
has
a
lot
of
different
touch
points
so
definitely
encourage
others
to
reach
out,
and
it's
brand
is
a
really
big
thing.
F
So
it's
not
just
us
defining
it.
It's
you
know,
content
marketing,
demand
gen,
all
of
those
different
areas.
C
B
Sure
so
I
would
let's
see
today
is
not
one
of
my
good
thinking
days.
Unfortunately,
but
I'll
do
my
best
down
here.
So
one
of
the
things
that
I
just
wanted
to
call
out
that
this
is
the
stuff
that
michael
didn't
have
in
there
is
that
there
are
a
few
things
that
we
have
on
here.
B
It's
a
candidate
because
of
resource
allocation
and
kind
of
the
time
that
we
spent
doing
these
things
and
in
our
initial
q3
plans,
where
we
realize
how
long
everything
makes
so
the
cute
the
phase
four,
which
was
continued
through,
was
that
we
had
said
we
would
update
ten
pages.
So
for
that
we
are
behind
schedule
for
q3,
but
that
has
there's
a
lot
there
and
we've
done
many
updates
on
a
lot
of
different
things.
There's
a
lot
of
dependencies.
For
example,
we
have
planned
that.
B
Pricing
page
update,
however,
now
with
everything
going
on
with
the
pricing
and
the
tiers
of
all
of
that
stuff,
it
just
has
to
get
pushed
off.
It's
not
feasible
to
do
an
update
on
that,
while
everything's
so
in
flux,
the
enterprise
page.
We
are
like
really
chugging
along
on
that
very
proud
of
that.
I
think
that's
a
great
example
of
you
know
the
ideal
way
we
should
work
forward
on
these
things.
We
also
didn't
have
to
fix
anything.
B
The
other
thing
things
in
phase
three
to
consider
is
that
we
said
that
we
would
work
on
the
site,
nav
the
site,
map
and
dry
elements.
So
on
those
things
I've
been
kind
of
keeping
track
of
them.
The
site
elements
end
up
getting
mixed
in
with
the
design
system,
but
for
the
dry
elements
it's
been
hey.
Let's
try
to
make
sure
if
we
say
try
get
lab
free.
It's
try,
git
lab
free,
it's
all
the
same
casing.
B
I
just
added
this
onto
your
thing,
michael,
so,
for
these,
the
idea
is,
I
mean
in
general,
is
increased
seo
just
by
making
sure
we
touch
those
pages
that
the
copy,
the
messaging
the
content
on
them
is
updated
and
to
continue
the
you
know
the
journey
that
people
have
to
make
it
make
more
sense,
and
then
next
steps
for
this
kind
of
where
we're
going
to
be
going
is
looking
at
all
of
these
candidates.
B
Looking
at
how
we're
supposed
to
support
each
other
on
them
and
the
functional
needs
that
we
have,
and
if
somebody
wants
to
suggest
something
new,
I
would
suggest
putting
in
an
issue
filling
out
the
information,
and
then
we
can
put
that
as
a
candidate
either
for
on
q4.
B
We
can
put
it
there,
but
I
really
would
like
it
if
everybody
I
mentioned
this
to
michael
in
the
word
doc
that
you
have,
if
somebody
feels
really
passionately
about
something,
but
it's
not
something
that
we
can
fit
in
because
of
time
or
because
there's
a
lot
of
dependencies
or
just
in
general.
The
strategy
doesn't
line
up
at
this
time,
just
put
it
as
a
candidate
for
q1
2020
fiscal
year
21,
and
then
it
will
be
logged
for
us
to
check
out
next
time.
B
So
I
think
that's
the
best
way
to
do
it
and
yeah
I'll
put
a
label
on
it
and
we'll
go
from
there.
Is
that
all
the
information
you
need
at
danielle's
or
anything
else?
I
think.
C
The
only
other
thing
I'd
love
to
have
you
speak
about
briefly,
so
we're
definitely
going
to
continue
to
have
cross-functional
support
requests
just
come
up
through
the
quarter.
I'm
sure-
and
I
know
you
already
have
a
pretty
good
process
for
handling
that,
but
just
since
people
have
watched
this
far
and
might
have
things
that
they're
like
I
don't
know
if
I'm
gonna
need
you,
but
what,
if
I
need
you
in
january,
can
you
just
talk
about
our
temp
issuable
templates
and
the
tagging
system
that
we
use
to
keep
track
of
that
stuff?.
B
B
There
it
is,
and
each
of
these
has
a
template
in
it,
for
you
to
fill
out
and
within
the
template.
It
has
tags
for
it,
so
for
it
to
go
in
our
triage
process
and
it
asks
a
lot
of
questions.
I
know
that
they're
kind
of
overwhelming,
sometimes
but
most
of
those
things
are
the
things
that
we
would
ask
you
in
the
issue
later,
so
the
idea
is
for
it
to
be
all
in
the
description
and
not
have
to
just
be
somewhere
else
in
the
comments.
B
So,
if
you
could,
please
fill
out
one
of
these
issue
templates,
it
will
come
to
us,
we
see
it,
we
go
through
it.
There's
a
lot
of
things
that
go
into
the
triage
process,
including
making
sure
all
the
information
is
there
checking
to
make
sure
that
it
lines
up
with
another
projects.
I
mean
some
things
you
might
see
us
do
is
we
might
say,
like
cool,
we
actually
have
this
as
a
candidate
for
next
quarter.
B
B
Another
thing
that
I
think
we
should
do
is
we
should
just
reach
out
and
ask
people
what
their
plans
are,
so
that
we
can
get
an
idea
of
what
we
would
need
to
support,
and
we
can
you
know,
block
time
for
that.
I
think
a
good
example
is
the
events
team.
We
know
that
they're
going
to
have
commits
on
these
dates.
So
for
us
we
block
our
time.
We
have
we,
you
know
we
put
it
on
there,
we're
like
cool
we're,
going
to
need
to
support
this.
B
B
We
can
then
take
that
ask,
and
I
think
we
should
write
up,
maybe
a
support
issue
that
we
put
within
our
okr.
So
we
say:
hey.
We
have
reached
out
here's
the
support
issue
where
we've
asked
what
you
know
possibly
could
happen,
and
we
can
reference
that,
as
you
know,
throughout
the
year,
I'm
also
doing
little
things
like
in
slack.
I'm
putting
reminders,
like
you
know,
hey
luke
team.
B
C
That's
it
becky.
Could
you
show
the
you
know
that
in
the
issues
view,
I
think
you
have
an
mg
dash
support
tag.
I
think
it
might
just
be
helpful
for
everybody
to
see
like
just
the
amount
that's
in
their
total,
including
how
much
of
that
is
not
closed
out
just
since
you
started
that.
So
I
think,
if
you
go
to
the
high-level
marketing
projects,
maybe
because
I
know
there's
a
bunch
of
stuff
in
other
people's
projects
too,.
B
Three
and
a
half
months
ago
there
it
is-
and
so
what
this
does
is
anytime
you
put
in
an
issue
template.
We
consider
it
a
request
or
a
brief,
and
then
we
break
that
down
into
an
epic
with
if
it
needs
to
an
epic
with
sub
issues,
because
a
lot
of
that
time
a
lot
of
the
time.
What
your
request
is
requires
there
a
lot
of
work
from
a
lot
of
different
team
members.
B
So
if
you
look
at
our
issues
that
we
have
so
starting,
maybe
three
and
a
half
months
ago
we
have
a
total
of
497
issues
that
were
considered
us
supporting
other
teams.
So
this
label
does
not
go
on
issues
that
we
start
ourselves.
So
that's
kind
of
a
good
way
for
you
to
you
know
like
if
it's
things
like
it's
a
to-do
of
some
sort.
We
try
not
to
put
it
on
there,
it's
not
perfect,
but
we
have
122
and
we
have
closed
375
of
them
in
a
very
short
amount
of
time.
B
C
Wow,
that's
really
amazing.
Thanks
for
sharing
that
becky!
Well,
we
are
amazingly
on
schedule.
I
am
like
so
blown
away.
This
was
a
great
overview.
I
just
want
to
thank
you
all
for
taking
the
time
to
work
with
your
teams
bottom
up
to
get
their
input
to
write
the
epics
to
get
organized.
To
think
about
the
themes
I
want
to
make
sure
we
you
know
are
clear.
This
is
not
the
plan
of
record
yet
because
we
are
probably
going
to
discover
through
writing
the
underlying
work
items
that
there's
you
know,
scope
and
other
reasons.
C
Why
not
everything
that's
shown
here
today
will
make
sense
for
q4
and
also
maybe
some
new
things
will
come
online.
So
it's
certainly
not
final,
but
I
think
we
have
a
really
strong
set
of
candidates
and
I'm
very
I'm
confident
enough
thought
has
gone
into
it-
that
if
we
needed
to
like
start
the
quarter
tomorrow,
we
would
be
fine,
which
is
an
awesome
place
to
be
three
weeks
before
the
quarter
so
next
week.
My
hope
is.
We
will
get
to
a
plan
of
record
by
the
end
of
the
week.
C
We
will
have
the
cmo
staff
off-site
early
in
the
week
and
I'll
share
what
I've
learned
here
with
them
and
get
their
input
as
well.
So
hopefully
we
will
come
into
the
corner
with
everyone
already,
knowing
what
they're
going
to
be
working
on
so
yeah,
I
think
shane.
You
can
probably
go
ahead
and
stop
the
recording
here.