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From YouTube: Inbound Marketing Weekly Recap 2021-01-14
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A
Good
morning,
everybody
shane
rice
here
on
the
inbound
marketing
weekly,
recap,
call
and
we're
getting
started
today
with
our
metrics
check-in.
So
I'll
share
my
screen,
so
we
can
go
through
these
numbers
one
second,
while
I
get
that
started,
oh
and
also,
I
guess
I
should
say
it's
the
week
of
january
14th
today
is
january
14th
and
share
my
screen
now,
all
right
great.
So
we
are
80
of
the
way
through
the
quarter
and
wait
a
second.
These
numbers
are
not
right.
A
I
updated
the
wrong
one
hold
on.
I
think
I
paid
this
one
I'll
fix
this
in
just
a
second.
These
are
the
user
and
page
views
numbers
for
this
week,
so
new
users
drop
just
a
tad
and
then
page
views
are
up
so
looking
at
you
know
what
we
can
do
to
keep
this
number.
This
new
users
number
continuing
to
grow
and
go
back
up
and
then
for
the
strategic
marketing
bucket
page
views.
This
is
going
back
up,
so
we
are
getting
back
to
pause.
A
You
know
slowly
getting
back
to
positive
here,
looking
at
our
mql
commitments
for
quarter
four,
and
so
we
are
on
a
pace
for
large
to
hit
57.05.
A
So
we
grew
that
number
by
about
a
percentage
point
last
week,
so
as
traffic
picks
up
in
the
new
year,
we
are
seeing
mqls
pick
up
for
each
segment,
and
so
I
just
want
to
show
you
know
kind
of
what
that
growth
look
like
looks
like
week
over
week
and
then
also
what
that
translates
to
as
far
as
our
pace,
what
we
anticipate
closing
the
quarter
with
how
that
helps
us
grow
that
number.
So
this
one
percent
increase,
I
helped
grow
this
number
by
about
62
leads,
then
mid
market.
A
We
are
approaching
90
pace
here,
which
is
really
you
know.
We
want
to
be
that
or
above
on
all
these,
but
you
know
to
you
know
other
points
to
consider
further
down
the
sale
cycle.
Our
sales
accepted
opportunity.
Number
saos
is
where
we
want
it
to
be.
So,
even
though
we're
a
little
bit
soft
on
mql
numbers
right
now,
we're
still
reaching
those
sell,
accepted
opportunity
goals,
so
that
covers
metrics
for
this
week.
Let
me
stop
sharing
my
screen.
A
A
All
right
so
michael's
not
on
the
call
this
week
because
he's
doing
c
I
have.
B
One
chain,
I'm
sorry,
I
was
too
slow
on
the
mute
button.
I
think
we
talked
about
starting
to
show
inquiries
in
here.
What's
your
plan
for
that,
or
do
you
need
me
to
help
you.
A
C
B
B
But
one
thing
I
think
everyone
should
know
here
is
the
mql
scoring
changed,
so
we're
actually
looking
pretty
good
for
inquiries,
but
our
you
know
our
scoring
changed
very
intentionally
to
reduce
the
amount
of
volume
going
to
scr,
so
they
could
focus
on
what
we
think
are
our
best
quality
inquiries.
B
So,
just
when
you
see
a
bunch
of
at-risk
stuff,
it
can
be
a
little
stressful
and
tom
wanted
to
make
sure
to
pass
on,
like,
from
his
perspective,
we're
doing
what
we
need
to
be
doing
and
he's
seeing
those
inquiry
numbers
look
really
healthy,
so
shane,
I'm
not
trying
to
scold
you
for
not
having
it
here.
I
would
love
to
see
it
and
I
just
want
to
make
sure
no
one's
worried
about
these
mql
numbers.
We
won't
be
accountable
for
these
going
forward.
B
A
That
makes
sense
well
and
I
don't
feel
scalded
at
all,
but
what
I
will
do
is
I
will
record
like
a
short
update
after
this
call
that
just
looks
at
the
inquiry
number
and
then
add
it
to
the
thread.
So
we
can
all
kind
of
see
that
once
we
post
the
video.
A
Yeah
cool,
so
I
appreciate
that
update
danielle.
I
think
that
is
really
encouraging
and
with
that
I'm
gonna,
I'm
gonna,
take
michael
spot
this
week
and
just
kick
off
show
and
tell
so.
This
is
a
section
where
we
talk
about
the
things
we've
done
this
week
and
what
we're
excited
about
and
with
that
I'm
going
to
pass
it
over
to
lauren
and
tina.
D
All
right,
I'm
going
to
kick
it
off.
We've
got
two
new
topics
pages.
This
is
a
significant
update.
From
last
week,
we've
applied
many
mrs
to
this
template
and
styling,
which
includes
the
the
new
design
system,
and
just
this
morning
we
also
launched
the
agile
delivery
page
here,
and
this
also
includes
the
same
template,
and
all
of
this
is
connected
to
the
cms,
and
I
have
this
fired
up
locally
over
here.
Can
you
guys
see
this
cms
window
yeah?
So
here
you
can
see
here's
the
topics
page.
D
D
You
got
our
title
header
body,
which
is
this:
we've
got
cover
image
our
body
section.
This
is
markdown
and
these
are
pretty
cool.
Our
benefits
block
where
you
can
just
list
each
benefit,
the
title
description
and
the
image,
and
these
images
pull
all
the
images
from
an
icon
directory.
So
you
can
scroll
through
and
see
all
the
beautiful
get
lab
branded
icons
that
we
already
have
available
in
our
repo
and
just
pick
one.
D
D
Here
we
have
resources
that
are
located
down
here
and
these
you
just
pop
in
it's
the
same
same
way:
title
url
and
what
type
of
resource
it
is
and
it'll
automatically
group
it
into
the
correct
spot
and
then
the
bottom
we've
got
our
blog
articles
and
here
go
a
little
farther
down
suggested
content.
You
just
pop
in
our
url
of
the
blog
and
it'll
automatically
pull
the
image
title
description
and
we've
added
these
little
hint
texts
in
the
admin
to
describe
what
each
of
these
do
and
we're
going
to
continue.
D
Iterating
on
what
that
looks
like
that
was
a
lot
of
work
done
by
our
whole
digital
experience,
team
and
we're
really
excited
to
keep
iterating
on
that.
A
Yeah,
I'm
really
suppressing
the
desire
to
do
like
the
kermit
arms.
You
know,
because
that
is
super
exciting.
I
love
it
all
right,
sammy
you're
up.
C
Okay,
thank
you.
I'm
gonna
share
my
screen
right
now,
just
to
continue
from
where
lauren
stopped
so
this
week,
one
of
the
things
we
did
was
what
lauren
was
describing
right
now
about
the
netlife
cms.
So
one
of
the
pages
that
we
developed
is
the
topics
pages
from
this
fema
file.
I'm
trying
to
control
this
okay,
all
right.
C
So
this
was
the
figma
file
that
we
transformed
into
the
beautiful
web
page
that
lauren
was
sharing
about.
So
we
have
this
content
management
system
that
whenever
we
develop
pages
that
looks
like
this
they're
gonna
look
super
awesome
and
we
can
always
use
this
continuously.
We
don't
have
to
re,
build
this
every
single
time
that
we
made
it.
So
this
is
one
of
the
cool
things
we
did
this
week.
Big.
Thank
you
to
tina
for
designing
this
beautiful
ux
design
that
we
transformed
into
the
web
application.
C
And
secondly,
just
this
morning
we
released
this
a
press
release
from
ibm
that
we
are
now
entering
into
an
agreement
with
ibm.
So
we
released
this
new
talk,
this
blue
top
banner
to
lead
our
users
to
where
they
can
read
about
the
press
release
and
it's
already
live
on
our
website.
It
was
released
9am
this
morning
and
it
should
be
running
until
the
22nd
of
this
month.
So
those
are
the
two
cool
things
we
developed
during
this
week.
C
E
F
It's
rare
for
me
to
share
two
weeks
in
a
row
and
even
more
rare
for
me
to
share
my
screen,
but
for
once
I
have
something
actually
share
worthy,
but
before
I
see
anything
else,
laurentina
send
me
you
guys
so
excited
about
the
cms,
I'm
just
like.
Also
gonna
do
the
kermit
arms
just
super
excited.
Where
has
this
been
all
my
life?
Okay,
sharing
my
screen-
oh
god!
Okay!
F
I
don't
do
this
very
often
all
right,
so
this
week,
newt
and
I
in
sort
of
a
cross-group
collaboration,
launched
a
brand
new
newsletter
for
git
lab.
You
guys
probably
know
that
we've
been
doing
a
bi-monthly
get
lab
branded
newsletter
that
was
sort
of
a
hodgepodge
of
things
and
based
on
newt's
great
research.
We
discovered
that
really
the
two
newsletters
got
very
little
uptick
and
basically
the
only
thing
readers
were
interested
in
was
our
release,
data,
which
was
the
second
newsletter.
F
So
we
decided
to
completely
change
it
up
and
we've
created
a
new
newsletter
called
devops
download,
that's
going
directly
to
developers
so
you'll
notice.
Something
about
this
that's
different
and
one
of
those
things
that
you'll
see
that's
different
is
that
it's
actually
focusing
on
things
that
developers
are
interested
in
things
about
their
career,
open
source
technology,
something
funny
on
twitter
and
then
at
the
very
bottom,
we're
anchoring
it
with
our
latest
release
data.
So
we're
going
to
iterate
on
that.
We've
already
gotten
lots
and
lots
of
positive
feedback
from
our
community.
F
We're
going
to
team
up
with
the
developer
evangelist
group
to
kind
of
get
their
feedback
as
well,
but
the
idea
is
to
see
if
we
can
kind
of
have
some
gravitas
shall
we
say
around
devops
thought
leadership
and
in
the
developer
community,
that's
separate
just
from
sort
of
being
marketingy.
F
If
you
know
what
I
mean,
I
don't
know
that
anything
I
said
made
sense,
but
the
bottom
line
is
we're
trying
this
grand
experiment
to
see
if
we
can
speak
to
the
developer
community
sort
of
developer
to
developer,
as
opposed
to
just
gitlab,
to
developer
and
sort
of
see
where
that
takes
us.
So
yeah,
that's
what
I
have
for
today,
hang
on.
I
don't
know
who's
next
I
lost
my
over
to.
F
I.
Don't
know
who's
doing
the
slippers,
repo.
G
Hello,
can
you
all
hear
me
all
right
so
something
that
we've
kind
of
been
digital
experience?
When
I
say
we
have
been
silently
working
on
kind
of,
as
things
are
happening,
was
trying
to
get
a
repository
for
the
slippers
design
system
set
up.
So
I'm
going
to
share
my
screen
really
quickly.
G
Here
so
shout
out
to
danielle
for
giving
us
the
right
permissions
to
get
this
set
up
yeah,
we
have
a
repository
for
all
the
design
system,
work
that
we've
been
working
on,
which
is
really
exciting,
I'm
starting
to
put
stuff
into
it.
We
have
a
gitlab
pages
configuration
set
up
for
what
slippers
is
going
to
be.
G
We
have
like
the
style
of
what
a
button
looks
like,
which
is
very
basic,
but
it's
like
starting
out
and
trying
to
translate
what
figma
is
looking
into
the
browser,
which
is
really
really
exciting
and
yeah.
All
of
this
stuff
is
happening
under
the
hood,
we're
using
bjs,
which
is
being
used
only
sparingly,
wait,
wait.
G
It
makes
sense,
and
we
have
like
issues
to
describe
how
we're
going
about
building
sites
under
the
hood
we're
also
using
tilland
css,
which,
if
you
look
at
their
site,
I
mean
the
demo,
for
it
is
just
sells
it
right
here
having
it
published
as
an
npm
package
is
something
else
that
we've
been
working
on.
This
is
just
like
a
test
deploy
which
is
really
exciting,
and
I
think
the
next
really
big
step
is
all
right
like
we
have
a
button
in
here.
G
We
have
like
what
is
considered
to
be
a
design
system
right,
because
now
all
buttons
should
follow
this
style,
and
I
think,
what's
really
exciting,
as
well
is
trying
to
see
how
this
fits
in,
especially
with
the
netlify
cms
configuration
and
seeing
how
all
of
that
stuff
will
just
come
under
the
hood
without
having
users
having
to
think
about
what
do
styles.
Look
like
what
do
things
look
like
everything
just
ends
up
being
consistent,
so
yeah.
G
E
So
I
have
some
things
to
share
that
really
it's
work
that
other
people
have
contributed
to
a
lot
this.
I
did
not
do
myself.
This
was
like
hey
if
he
didn't
put
it
on
the
list,
so
I
wanted
to
make
sure
that
it's
there
we
have
been
working
with
the
alliance's
partners
team
to
kind
of
get
their
website
area
to
be
in
a
better
folder
structure.
E
So
this
is
something
that
hanef
put
together
after
niall's
keyword,
research
and
some
competitive
analysis
that
we
did
on
other
partner
sites
so
that
we
can
start
read,
making
some
redirects
updating,
urls
it'll
help
with
our
search
make
it
make
sense
when
people
are
actually
on
the
page,
etc.
And
then,
let's
see
we
nyle
helped
me
out
with
some
localization.
I
didn't
put
that
on
there
we
have
a
draft
of
kind
of
the
first
corporate
marketing
level.
Cicd
scene
is
believing
polish
messaging.
E
I'm
not
going
to
show
this
because
this
is
still
work
in
progress,
but
it's
over
it's
kind
of
brie
to
to
review
now.
So
this
is
kind
of
one
of
the
first
things
that
we
did
with
our
new
copywriter
that
we
have
cross
functionally
where
we're
getting
a
little
bit
more
thematic
in
the
copy
that
we're
writing,
because
it's
for
corporate
marketing,
as
opposed
to
something
that's
demand
gen.
So
it's
it's
looking
really
great.
E
You
all
are
welcome
to
look
in
the
document,
see
how
it's
set
up
and
there
are
some
examples
in
there
just
for
context.
There
are
some
examples,
but
they're
just
examples:
they're
not
supposed
to
be
implemented,
and
then
we
have
a
new
tone
of
voice.
So
this
is
also
something.
This
is
something
that
erica
was
working
on
before
she
left
us
and
it
is
really
great
it's
a
good
guide
for
how
we
speak
to
people
across
the
spectrum,
so
this
is
up
in
the
handbook.
E
The
next
steps
here
is
there's
a
video
coming.
We
are
going
to
offer
some
training
for
the
rest
of
the
marketing
team
and
cross-functionally,
and
then
this
is
an
iteration,
so
we
need
to
put
this
in
practice
and
start
testing
it.
So
that
will
be
again
this
isn't
this
isn't
the
final
forever
and
then
we
made
a
few
updates
to
the
handbook
and
template.
This
is
a
little
on
the
more
boring
side,
but
it's
part
of
our
q4
okrs.
We
have
coming
the
new
digital
experience.
Production
template
that's
much
simpler.
E
That
has
everything
on
it.
We
added
triage
goals
to
our
templates
to
align
with
the
asks
versus
the
goals
and
then
finally,
I
started
a
kind
of
like
how
to
set
yourself
up
for
success
section
for
the
web
pages
for
cross-functional
teams.
So
I
started
this
first
content
wireframe
based
on
an
existing
web
template
so
that,
as
you
guys
create
these
web
pages,
we
can
hand
off
something.
That's
a
little
bit
easier
to
people
to
provide
like
this
is
the
cta
that
I
want.
E
This
is
the
content
that
I
want
and
then
our
team
can
go
and
optimize
that
the
the
content
team
can
work
through
copy.
You
guys
can
have
everything
set
up
in
the
design
already
that's
in
there,
so
things
should
move
a
little
bit
quicker
for
cross-functional
teams
and
have
a
little
bit
less
back
and
forth.
So
that
is
it
for
me.
A
Well,
becky
you're
up
next
to
lead.
Shout
outs.
E
Okay,
cool,
so
shout
outs.
This
is,
if
you
want
to
just
give
gratitude
to
anybody,
it
can
be
on
this
team.
It
can
be
on
another
team,
it
can
be
a
vendor
or
a
contractor.
Just
to
say
thank
you
for
the
work,
so
the
first
person
up
is
niall
yeah.
I
just
wanted
to.
H
Give
a
quick
shout
out
to
the
content
team.
Obviously,
there's
been
a
lot
of
work
going
into
altering
or
optimizing
the
pages
for
specific
keywords
and
positioning
and
just
one
example
where
we've
seen
great
results
is
the
version
control
page
we've
done
a
lot
of
on-page
work.
I
think
it
was
with
suri.
H
We
didn't
regard
the
copy
and
keyword
position
on
page
to
kind
of
push
up
version
control
as
one
of
our
primary
keywords
we're
now
in
position,
seven
with
us
and
the
impact
on
that
page,
as
well
as
other
various
factors,
but
we're
now
seeing
141
increase
in
this
quarter
so
far
compared
to
the
previous
quarter
in
traffic
and
also
in
terms
of
the
quality
of
the
copy
itself.
We've
seen
the
24
increase
in
time
on
page.
So
I
think
that's
great.
H
That's
only
reflective
one
page
in
particular,
we've
seen
great
results
across
the
other
pages,
but
I
just
thought
it
was
worth
highlighting.
So
thanks
to
them
and
just
send
it
over
to
becky.
E
Sure
I'm
shouting
out
niall
and
haynif
for
getting
those
url
and
folder
structures
to
make
some
sense
on
some
big
cross-functional
projects.
Sometimes
it
is,
you
know
I
will
look
at
them.
I
will
put
them
in
something
and
then
I
will
have
to
shut
my
computer
because
it's
stressing
me
out
go
get
a
cup
of
tea,
so
it's
really
helpful
and
then
also
thanks
to
the
digital
experience
team.
E
I
So
I
want
to
send
a
big
shout
out
to
lauren,
so
I
think
I
woke
up
this
morning-
I'm
not
sure,
but
I'm
two
hours
ahead
of
that
time
and
I
needed
something
to
go,
live
by
around
nine
and
we
should
be
seven
okay
in
my
time
and
I
was
scared
that
maybe
she
will
be
up
or
she
won't
be
up,
but
she
just
came
out
of
nowhere
and
she
just
went
off
like
that.
So
I
really
want
to
say
a
big
shout
out
to
you.
Thank
you
very
much
for
the
good
job.
J
I
think
I'm
next,
I
have
three
shadows
also
to
lauren.
We've
been
working
really
closely
together
for
the
past,
like
ten
days
now,
since
we
kicked
off
the
new
year
and
it's
she's
just
you
know,
amazing,
that's
really
the
word
that
sums
it
up
sammy.
First
time,
working
with
you
really
closely
this
week
too.
Thank
you
for
your
attention
to
detail.
When
I
first
looked
at
the
work
you
did,
I
actually
thought
I
was
looking
at
my
figma
file,
which
is
super
impressive
and
tyler.
J
G
I
just
wanted
to
shout
out
jeremy
elder
and
just
pajama
foundation
in
general.
I
think
there
was
a
thread
where
they
discovered
that
we
were
working
on
the
separate
system
and
I
think,
like
a
lot
of
the
natural
instinct,
is
just
to
be
like
like
what
this
is
a
thing
that,
like
someone
else,
is
doing
that,
like
is
not
owned
by
us
like
what
so
they
were
very
gracious
with
that
they
even
provided
a
logo
which
is
being
used
for
our
slippers
repo.
A
Great
thanks
everyone.
I
don't
see
any
more
shout
outs
on
the
agenda,
nobody
chiming
in
now.
So
I
think
at
this
point
we're
good
to
cap
off
our
recap:
call
and
we'll
we'll
all
catch
up
soon
on
the
marketing
strategy
and
tactics
call
so
thanks
everyone
and
have
a
great
weekend.