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From YouTube: Digital Experience - Group Conversation 2021-02-02
Description
Presentation slides here: https://docs.google.com/presentation/d/1CH4in3Ac6mIiHV5eMD47Svj-iSk5tjDuZCz_zGpr2Fs/edit#slide=id.g29a70c6c35_0_68
A
Hello,
everybody,
I'm
michael
price
senior
manager
of
digital
experience,
so
this
is
our
group
conversation
for
february,
2nd
2021.,
I'm
going
to
walk
you
through
some
work
that
our
team
has
done
over
the
last
quarter,
starting
with
our
team
members.
So
up
here
is
a
link
to
our
handbook
page.
You
can
find
work
in
progress
of
things
like
our
team
principles,
how
we
work
our
sprint
cycles.
A
A
A
First
slippers,
our
marketing
design
system,
so
the
marketing
sites
needs
vary
from
the
product
needs,
so
pajamas.
The
product
design
system,
which
is
amazing,
really
focused
on
utility
usefulness.
Getting
things
done
on
the
marketing
side.
We
want
to
be
communicating,
you
know,
engaging
and
entertaining
so
there's
a
lot
that
we
can
share
in
terms
of
typography,
some
spacing
some
grid
and
then
there's
some
that
we
can't.
We
just
have
some
components.
That
would
not
make
a
lot
of
sense
to
be
in
the
product,
but
make
a
lot
of
sense
for
us.
So
we
are
connected.
A
A
A
So
this
has
enabled
us
to
do
a
lot
of
work
much
faster
than
we
would
have.
So
we
started
with
the
home
page
and
the
enterprise
page,
applying
our
new
design
system
to
it
looks
great.
If
you
look
at
the
code
there's
a
lot
of
you
know
shortcuts
being
made,
but
that's
in
the
effort
to
get
as
many
improvements
live
to
our
customers
and
potential
customers
as
fast
as
possible,
and
we
can
iterate
towards
making
it
a
more
scalable
code
base,
which
we
have
done
with
the
pricing
page
and
continue
to
do
so.
A
A
We
can
make
changes
much
much
much
more
quickly,
seeing
a
lot
of
really
good
results
from
these
improvements,
the
enterprise
page
we
did
as
well,
so
we
did
an
mvc
to
the
home
page,
our
second
mvc.
We
were
able
to
do
to
the
home
page
in
the
enterprise
page,
in
the
same
time
that
it
took
us
to
do
the
first
home
page
mvc,
because
applying
the
system
allowed
us
to
make
changes
in
much
fewer
places.
That
would
then
scale
out
and
scaffold
out
to
multiple
parts
of
our
experience.
A
Hot
off
the
press
this
week
is
the
new
pricing
page.
So
this
is
amazing.
This
is
the
first
page
we
built
from
top
to
bottom
using
our
new
design
system.
The
code
is
much
cleaner,
it's
not
as
much
inline
styles
and
we're
going
to
be
able
to
take
all
of
the
improvements
we
did
here:
roll
them
out
on
the
homepage,
enterprise
page
and
all
the
pages
forward.
So
a
really
nice
example
of
iterating
continually
delivering
and
moving
things
forward.
A
This
was
an
amazing
cross-functional
effort
not
only
from
the
visuals
that
we're
seeing
the
code
improvements,
just
the
copy
connecting
with
everyone
that
in
product
and
infrastructure,
and
everything
that
had
to
make
this
huge
large
scale
program
happen,
super
fun,
very
proud
of
everyone
that
was
involved,
and
just
this
week
we
applied
the
design
system,
a
very
quick
nbc
iteration
to
our
free
trial
page.
We
didn't
move
anything
around.
A
Basically,
we
just
used
everything
that
was
there
and
applied
our
design
system,
which
is
typography,
spacing
colors
primary
and
secondary
buttons,
and
already
it's
looking
much
cleaner.
A
lot
easier
to
read
process
what
I
have
to
do
as
a
potential
customer
and
another
benefit
is
the
code's
so
much
cleaner.
So
now,
as
we
iterate
forward,
that's
just
going
to
happen
so
much
faster,
so
some
data
so
on
the
home
page.
A
A
A
The
new
choice
architecture
makes
it
easier
to
choose
so
really
great
to
see
this
positive
feedback
in
you
know
it's
about
a
week's
worth
of
data,
so
again
very
volatile,
not
something
to
to
trust
too
much
yet
until
we
get
to
statistical
significance,
but
always
good.
When
you
see
the
initial
signal
as
positive
there's,
some
additional
technical
benefits
added
a
little
tr
tldr
for
the
efforts
of
getting
through
this
deck
in
a
timely
manner.
So
it's
just
it's
much
much
more
efficient
and
enjoyable
to
work
on
the
marketing
site.
A
A
So
in
q3
we
set
a
task
to
define
the
cms
collaboratively
work
with
everybody
who
is
going
to
be
a
stakeholder
in
identifying
what
would
be
our
best
solution
going
forward,
a
mantra
kind
of
rose
to
the
surface
for
us,
which
was
content,
creators
or
users
too.
So
if
it's
easy
and
enjoyable
for
our
content
teams
to
make
content,
that's
going
to
be
felt
by
those
who
consume
it,
which
is
good
for
our
brand.
A
So
in
q3
we
also
ran
that
process
to
have
identified
the
best
option.
So
netlify
cms
was
that
I
have
a
link
to
epic.
If
you
want
to
follow
along
and
this
quarter,
we
got
into
the
iterative
design
process
as
well
as
laying
down
the
technical
foundation.
So
tina
was
working
on
the
visual
designs,
collaborating
really
closely
with
our
content
teams,
understanding
their
needs
and
lauren
was
doing
all
the
work
behind
the
scenes.
Getting
nitplify
integrated
into
our
code
base.
A
And
the
exciting
thing
is:
it's
running
now
be
very
careful
because
we're
still
fixing
some
things,
but
if
you
go
to
about.gitlab.com
admin,
you
can
actually
log
into
our
cms
very
exciting,
just
sharing
because
we're
dangerous-
and
we
want
you
to
know
about
it,
but
we'll
let
you
know
and
have
training
videos
ready
for
when
it's
actually
ready
for
mass
consumption,
but
really
cool.
You
can
just
log
in
there's
a
git
lab
authentication
service
that
uses
our
current
gitlab
information
over
here
on
the
top
right.
A
You
can
see
the
list
of
topics
we
have
where
we've
pulled
in
the
topics
pages,
we're
going
to
move
on
to
the
blog
pages
very
quickly,
very,
very
exciting.
Here's
an
example
of
a
topics,
page
the
continuous
integration
and
continuous
delivery
page.
So
we
started
with
topics
pages
because
there
are
fewer
of
them,
the
blog
there's
so
much
content.
So
by
using
a
set
of
pages
that
have
less
variability
just
means
we
can
have
more
confidence
in
what
we're
doing.
There's.
Also
the
topics
pages
have
a
little
bit
more
of
a
similar.
A
You
know
content
hierarchy,
so
that
means
that
we
could
work
really
quick
to.
You
know,
move
beyond
just
the
simple
text,
editor
and
and
test
other
interesting
things
like
here,
as
you
can
see
like
related
content,
and
if
you
go
to
this
page
and
scroll
down
you'll
see,
we've
got
some
modules
where
you
can
custom
select
an
icon
to
go
along
with
you
know
the
information
we're
presenting
so
really
awesome,
very
excited
we
coordinated
within
an
epic,
so
we
kind
of
realized.
A
So
yeah
small
sample
size,
but
we're
seeing
some
really
positive
signal
back
of
the
work
we're
doing
so.
What
we're
looking
here
january,
4th
to
january
28th,
just
that
ci
cd
page,
that
I
was
just
sharing
on
the
last
slide.
You
know
we're
seeing
dramatic
improvement
in
page
load
like
71,
faster
average
time
on
page,
has
gone
up,
76
so
again,
another
indicator
that
this
content
is
meaningful
to
people
and
it's
presented
in
a
way
that
is
engaging
and,
let's
say
fun,
page
views
are
up.
That's
awesome.
A
That's
that's
more
related,
probably
to
demand
gen
or
push
campaign
type
of
stuff,
but
also
because
we're
adding
more
cross-linking
I'd
say
that
would
mean
that
the
work
we're
doing
is
also
contributing
to
that
103
increase
exit
rate
and
bounce
rate
are
down
fairly
significantly.
So
a
lot
of
people
are
finding
the
information
and
moving
forward
with
it.
A
So
if
you
have
any
questions
you
can
pop
into
this
agenda
doc-
and
I
really
look
forward
to
the
conversation
that
we're
going
to
create
through
this.
Thank
you.