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From YouTube: How do we measure conversions?
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A
Hey
everybody,
shane
rice,
looking
at
our
conversion
rate,
we're
having
a
conversation
just
to
kind
of
determine
what
conversion
rate
we
need
to
plug
into
our
models
for
inbound
inquiries,
and
so
I
am
following
up
on
a
request
from
an
issue
for
from
danielle
to
just
go
over
kind
of
what
I
see
when
it
comes
to
our
conversion
rate
and
just
how
we
arrive
at
our
numbers.
A
So
I'm
looking
at
you
know
this
sheet
is
kind
of
what
kicked
off
the
conversation
from
my
perspective,
and
you
know
we're
looking
at
this
inbound
goal
conversion
rate
here,
and
so
I
think
what
we're
looking
at
here
is
number
of
goal:
completions
divided
by
total
number
of
sessions,
so
point
six.
Four
percent
of
sessions
end
up
with
you
know,
people
taking
a
an
action
that
completes
a
goal
and
that
is
spread
across
organic
direct
non-paid
and
referral
traffic,
and
so
yeah.
I'm
basing
this
off
of
this
number.
A
A
In
that
you
know,
you
know
under
one
percent
conversion
rate,
so
it
doesn't
exactly
align
with
what
we
have
in
the
document
that
danielle
created,
but
I'm
not
as
worried
about
that
because
I
they're
close
enough
where
I
feel
like
that's
the
number
we're
looking
at
there,
the
number
we're
trying
to
get
to
and
then,
when
I
look
at
you
know
some
of
the
sheets
and
dashboards
that
vicky
has
created.
A
A
You
know
less
than
one
percent
than
we're
that
we're
seeing
you
know
across
the
website,
and
so
this
you
know,
though,
the
reason
why
this
is
below
say
that
you
know
five
tenths
of
a
percent
or
something
like
that
is
because
this
is
only
trials,
and
so
you
know
we
have
a
lot
of
other.
You
know
actions
that
are
involved
there.
We,
you
know,
you
have
demo
the
white
papers,
all
the
things
that
we're
counting
as
goal
conversions.
A
So
this
is,
you
know
that
number
would
be
higher
if
we
counted
all
of
those
in
what
we
see
here
and
then,
when
you
go
below
that,
you
know
from
you
know,
total
website
traffic
to
trial,
page
visits
you
get
about.
You
know
almost
one
percent
of
visits
end
up
on
the
free
trial
page
and
then
of
those
visits
end
up
on
the
free
trial.
Page
11.85
of
those
then
become
trials.
A
So
I
think
you
know
if
we're
looking
at.
You
know
the
in
conversion
rate,
you
know
what
we
need
to
look
at
is
how
many
people
hit
the
the
trial
page
that
start
off
on
the
website
and
then
of
those
people
how
many
people
convert,
and
so
I'm
also
going
to
propose
some
updates
to
the
handbook,
and
I'm
just
going
to
put
this
on
screen
now.
So
you
can
have
a
visual
as
I
talk
about
it,
but
I
want
to
define
the
ga
buckets
to
make
sure
that's
defined.
A
I
don't
know
if
I
have
that
defined
anywhere
in
the
handbook,
I'm
not
familiar
with
it.
If
we
do
so,
you
know
the
sources
in
google
analytics
that
define
each
bucket,
so
the
inbound
bucket
demands
in
bucket
pretty
straightforward
there
and
then
also.
I
want
us
to
agree
on
a
language
around
conversion
rates
so
that
we
make
sure
that
you
know
as
we're
talking
about
this,
that
we
are
we're
all
on
the
same
page
when
we
start
using
this
nomenclature.
A
So
overall
conversion
rate,
that's
going
to
be
gold,
conversions
divided
by
total
sessions.
That's
the
number
that
we
see
in
that
the
first
sheet.
I
showed
you
the
content,
tracker,
the
funnel
roi
and
then
offer
specific
conversion
rate.
We
can
do
this
one
so
that
it's
you
know
you
know
offered
divided
by
visits
to
offer
pages,
so
you
can
break
this
out
by
trial
demo
group
together
white
papers,
resources,
webcasts
whatever
and
then
come
up
with
a
conversion
rate
for
each
one
of
those.
A
In
my
in
when
I've
looked
at
this
in
the
past,
we've
been
around
that
you
know,
you
know
ten
to
three
percent
overall
to
you
know,
and
then,
when
you
get
to
a
specific
offer
converting
you
know
somewhere
between
10
and
15,
on
average,
usually
across
the
board.
So
that's
about
what
we
see
when
somebody
hits
that
offer
page
and
then
moves
into
the
next
step
by
submitting
that
form.
So
I'm
happy
to
go
over
more
this
hash
out.
You
know
other
details,
I'm
just
trying
to
get
the
conversation
started
here.
A
So
don't
feel
like
this.
Is
you
know
the
arrival?
I
don't
think
we
would
feel
like
that
at
gitlab,
but
just
to
say
that
out
loud
yeah.
So
I'm
looking
forward
to
you
know,
hearing
other
thoughts
and
incorporating
those,
but
these
are
just
you
know,
kind
of
what
I
see
when
I
look
at
the
numbers
and
the
direction.
I
hope
that
we
can
move
towards
so
yeah
talk
to
you
soon.