GitLab Inbound Marketing, 19 Jan 2021

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From YouTube: Google Analytics pricing CTA flow

Description

Start now plan clicks

https://analytics.google.com/analytics/web/#/report/content-event-events/a37019925w65271535p67064032/_u.date00=20210119&_u.date01=20210127&_r.drilldown=analytics.eventCategory:CTA,analytics.eventAction:select%20plan&explorer-table.plotKeys=%5B%5B%22(not%20set)%22%5D,%5B%22gold%22%5D,%5B%22bronze%22%5D,%5B%22silver%22%5D,%5B%22free%22%5D%5D/

SaaS or self-managed clicks

https://analytics.google.com/analytics/web/#/report/content-event-events/a37019925w65271535p67064032/_u.date00=20210119&_u.date01=20210127&_r.drilldown=analytics.eventCategory:CTA,analytics.eventAction:button,analytics.eventLabel:https:~2F~2Fabout.gitlab.com~2Fpricing~2F&explorer-table.plotKeys=%5B%5D&explorer-table.secSegmentId=analytics.customDimension23&explorer-table.rowStart=0&explorer-table.rowCount=25/

A

Hey sonya uh shane here and just want to show you uh what you can expect when people click on different elements on this page. So when click someone clicks on start now, all right, so that is this where it tells us what plan they clicked.

A

Just that start now button and then, when they choose an option here, then this I'll send you this link as well is where we'll see what you know they chose as far as sas or hosted for that plan. So um you know we can use this to kind of measure. You know how often people click into the plan from that top level, which you know it's a pretty good, click-through rate. What we see here, you know um we're only losing 700 clicks on 4 000, so you're, looking at what like.

A

Probably close to 20 drop off, which you know, 80 percent of the people clicking through close to 80 of people clicking through to a plan of some kind. um Most of that's gonna, be on free, but still seeing that in other. um You know other plans as well that that's encouraging. We also see some. You know if you see this, this is someone that's clicking on the free trial cta in the nav from the pricing page, which is a good motion as well. So just a quick video just to kind of go over that.

A

If you have any questions, let me know thanks.