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From YouTube: Page optimization discussion
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A
Great,
so
I
don't
know
niall
you
wanted
to
take
the
lead
on
this
to
discuss
how
optimizing
the
pages
would
work
through
repurposing
the
blogs
that
way
we
can
sort
of
discuss
what
needs
to
happen
after
the
fact.
B
Yeah,
so
I
suppose,
to
give
a
best
overview
like
when
you
create
assets,
we
have
a
huge.
We
have
a
huge
asset
portfolio
of
content
that
has
been
live
for
a
long
time
and
therefore
has
good
traction.
So
in
good
positioning
for
specific
keywords,
we'd
want
to
target
so
there's
kind
of
a
two-fold
element
to
the
project.
One
is
identifying
pages
within
the
log
folder.
That
would
have
a
very
high
bounce
rate,
so
this
is
kind
of
natural
for
blogs
anyway,
you'd
be
looking
about
a
60
to
80.
B
Bounce
rate
is
not
abnormal
for
for
blog
pages.
However,
what
we
would
like
to
do
is
look
at
these
pages
of
the
highest
traction
in
sessions
or
page
views
and
see
if
we
can
shore
up
some
of
the
bounce
rate
by
introduction
of
links
in
targeted
pages
that
are
like
topically
related
to
maybe
some
of
the
topic
pages
we've
been
working
on
and
then
introduce
a
link
from
those
pages
into
the
topics
pages
just
to
create
a
bit
of
a
funnel.
B
So
if
you
think
of
a
blog
page,
a
blog
page
is
kind
of
like
a
pre-awareness.
So
it's
not
specifically
in
a
full
awareness
camp.
It's
kind
of
the
people
come
and
go
from
from
blog
page
without
fully
maybe
knowing
the
brand.
They
can
be
returned
visitors.
You
can
build
equity
over
time,
but
we
would
want
to
just
ensure
a
way
of
funneling
from
these
specific
pages,
these
value
pages
into
topic
pages.
So
we
can
increase
traction
in
the
topics
page
and
shore
up
any
traffic
loss.
B
A
second
element
of
this
thing
is
something
we've
discussed,
which
is
finding
pages
that
are
ranking
in
for
page
one
opportunities
for
high
value
keyword
terms
that
we're
after
and
these
because
these
pages
have
been
live
for
a
specific
amount
of
time.
B
They've
built
equity,
so
they're
they've
got
a
solid
traction
and
searching
in
results
and
good
engagement
rates,
and
what
we'd
like
to
do
is
try
and
identify
pages
within
specific
parameters
based
on
the
blog
requirements
of
blog
strategy
that
we
could
maybe
pick
we'll
say
just
for
the
first
iteration,
maybe
two
pages
for
each
topic,
cluster,
we're
building
that
we
can
migrate
over.
B
So
what
we'll
be
doing
is
taking
these
initial
pages,
optimizing
them,
building
them
out
into
longer
form
content
and
creating
evergreen
content,
then
migrating
them
into
the
content
cluster,
to
integrate
them
there
and
help
build
the
content
cluster
authority
and
redirecting
from
the
initial
page
position
in
the
blog
search.
So
initially,
what
we're
doing
is
we
can
maintain
the
traffic
that's
coming
in.
B
B
Obviously,
so
a
lot
of
the
what
you
might
find
is
a
lot
of
the
pages
and
blogs
over
time
get
buried.
So
even
though
they
might
have
very
good
traction.
Initially,
it's
kind
of
the
newer
pages
might
get
more
traction,
but
obviously
you
don't
want
to
migrate
a
page.
That's
only
been
live
for
three
to
six
months,
because
that'd
be
too
fresh,
so
like
is
it
a
year?
Is
it
like,
for
example,
I
just
can
just
show
a
quick
audit
that
I've
done.
B
So
this
is
just
an
audit.
I've
done
on
the
blog
pages
based
on
the
highest
volume
of
sessions
in
ascending
order,
and
the
bounce
rate
then
is
highlighted
in
red
ending
over
about
eighty
percent.
Anything
that
I've
highlighted
red,
then,
is
something
that's
been
produced
in
2020.
So
it's
just
giving
you
an
idea
of
whereabouts.
B
The
articles
sit
and,
as
you
can
see,
it's
kind
of
varied
over
time,
but
the
the
top
ranking
kind
of
few
tend
to
be
more
2020,
but
then
you,
some
that
have
been
live
since
2017
or
2018,
there's
still
a
very
good
traction
as
well.
So
I
suppose,
from
my
perspective,
on
our
perspective,
one
of
the
things
to
isolate
is
is
the
specific
elements.
Can
we
filter
these
by
terms?
B
For
specifically,
if
we
went
say
I
don't
know,
if
we
were
looking
at
something
like
devsecops,
we
can
filter
down
to
see
what
we
have
for
devsecops,
that's
living,
so
that
we
have
to
see.
The
majority
of
them
is
actually
new
for
that
when
them
was
old,
but
we
can
filter
it
down
by
specific
topic
analyze
if
there's
pages
that
would
be
applicable
for
either
the
migration
or
that
that
would
be
working
for
more
for
the
lincoln
strategy.
B
But
if
we
were
to
look
at
them
for
the
migration,
is
I
basically
do
that
on
position?
So
it's
another
auto
life
here.
Can
you
see
the
second
page
again
yeah?
So
basically,
this
is
just
a
listing
of
all
the
urls
in
the
blog
section
for
keywords
that
are
ranking
in
the
top
20
positions.
Anything
highlighted
top
green
is
a
top
10
position.
B
It
seems
like
there's
a
lot
here,
but
it's
less
because
you
can
see
multiple
urls
are
shown
because
of
the
show
a
url
for
each
keyword,
it's
ranking,
for
so
each
page
might
rank
for
like
10
keywords.
So
I
suppose
the
ideal
thing
here
would
be
to
isolate
it
by
key
topic
terms,
we're
looking
for
that
are
in
a
top
one
or
two
position
or
top
three
position
that
we
could
migrate
over.
B
So,
as
I
was
saying
id
and
something
like
that,
we
wouldn't
be
looking
to
to
migrate
over
a
huge
volume
of
content.
It
would
just
be
one
or
two
specific
pages,
just
as
I
suppose,
a
test
run
and
iteration
to
see
what
kind
of
impact
it
has
and
if
we
can
like
build
out
the
value
of
what
would
have
been
a
kind
of
a
blog
page
to
create
an
evergreen
piece
of
content
and
just
kind
of
I
suppose,
explanation
grow.
The
roi
of
the
initial
content
production
element
of
it.
A
I
think
it
makes
sense
for
the
content
marketing
team.
I
want
to
ensure
that
it
makes
sense
for
like
rebecca.
Do
you
agree
that
this
would
be
a
good
idea
for
the
vlogs.
C
I
think
I
mean
my
my
attitude
here:
is
a
rising
tide
lifts
all
ships
like
I,
you
know
I
don't
feel
like
any
kind
of
proprietary
kind
of
attitude
over
the
blog,
like,
I
think,
if
we
have
a
framework
in
place
to
decide
what
things
make
the
most
sense
to
migrate
over
and
my
understanding
is
you'd
put
a
redirect
in
place
for
those
nile,
so
someone
lands
on
it's.
You
know
google
surfaces
that
post
and
then
it's
instead
of
sending
them
to
a
blog.
C
It
takes
them
to
a
topic
page.
I
think
that
makes
sense.
C
So
I
I
just
want
to
make
sure
I
understand
you're
saying
that
the
suggested
time
frame
is,
if
it's
less
than
a
year
old,
we
leave
it
as
it
is
to
build
traction
and
we
could
potentially
do
some
kind
of
remediation
with
adding
more
links
and
stuff
to
give
people
places
to
go
once
they
land
on
the
blog,
but
for
all
the
posts
it's
worth
seeing
if
that's
evergreen
content
that
we
can
make
to
a
topic
or
a
web
article
page
rather
sorry,
I
get
all
of
these
terms
modeled.
C
But
what
would
be
helpful
long
term,
I
think,
is
also
to
have
a
kind
of
framework
for
thinking
about
this
to
say
like
actually,
maybe
some
of
those
things
should
never
have
been
blog
posts
in
the
first
place
and
they
were
only
blog
posts
because
we
didn't
have
the
web
article
format,
and
that
would
be
really
helpful
and
maybe
that's
something
you
and
I
need
to
figure
out
brie
or
niall
you.
I
know
you,
you
have
background
in
writing
as
well,
so
you
can
probably
help
us
out
there
too.
B
Well,
I
think
what
you'll
find
even
from
analyzing
the
content,
titles
from
doing
audits
and
stuff
before
is
a
lot
of
the
content
that
does
sit
in
the
blog
folder
at
the
moment
would
live
quite
well
and
quite
happily
within
the
topics
folder,
because
they
do
answer.
Query
based
questions
that
would
be
kind
of
awareness
or
awareness
consideration.
So
maybe
something
to
do
would
be
to
identify
first
based
on
the
topic,
as
in
get
each
person
who's
running
the
cluster.
B
Just
to
analyze
the
audits
that
I've
done
and
maybe
identify
specific
pages
they'd
like
to
look
at
and
then
from
there.
We
can
qualify
the
pages,
whether
they
they
can
be
migrated
within
to
the
content
cluster.
And
then,
once
we've
identified
those
we
can
remove
those
target
pages
from
the
high
bounce
rate
list.
So
we're
not
doing
it
double
jeopardies
and
we're
not
doing
two
jobs
in
one
page
and
then
focus
on
the
high
bounce
rate
pages
and
just
internal
links,
because
I
know
that
going
into
q4.
B
So
I
suppose
it's
just
a
matter
of
as
you're
saying
identifying.
What
are
the
parameters
for
a
blog
when
it's
live,
to
give
us
traction
over
time
and
then
what
qualifies
it
as
something
that
means
we
can
initially
target
it
as
either
as
a
migration,
the
migrations
or
the
optimizations
themselves
should
be
fine.
I
actually
built
just
this
this
kind
of
tool,
it's
just
very
simple.
What
it
means
is,
if
you're
analyzing
a
page
for
optimization,
you
can
actually
go
through
just
check
each
element
and
there's
there's
an
instruction
element
down
here.
B
It
describes
what
each
one
is
so,
instead
of
trying
to
identify
loads
of
stuff
in
a
page,
you
can
actually
simply
just
go
through
and
tick
one.
Two
three
so
once
you've
finished
the
list,
you
should
have
a
list
of
eight
or
nine
things
on
a
page
that
requires
optimization,
so
so
help
simplify
the
process.
But
it's
I
just
finished
it
so
I'll
have
to
get
someone
to
run
through
and
test
it
first,
just
to
see
how
applicable
it
is,
and
we
can
we
can
optimize
it
or
reiterate
it
as
required.
Then.
A
B
Exactly
so
like
the
redirect
should
should
make
sure
that
you're
not
really
losing
a
lot
of
traffic
and
any
links
or
anything
should
you
wouldn't
lose
much
equity
on
them.
The
time
frame.
That's
why
I
was
kind
of
specifying
maybe
two
because
obviously
the
big
thing
with
migrating
the
page
over
and
creating
evergreen.
Is
you
have
your
initial
content?
You
know
it's
got
traction
it's
ranking
for
specific
keywords.
So
half
the
battle
is
kind
of
wood.
B
The
the
elongated
time
frame
is
going
to
come
from
doing
competitor
gap,
analysis
online
analysis
to
identify,
maybe
semantic
related
searches.
So
you
can
identify
topics
to
add
into
the
page
and
then
doing
your
content
gap
analysis
to
look
at
competing
pages.
For
that
topic
to
see
what
other
relevance
you
you
need
to
put
in
so
at
least
when
you
publish
it,
it
is
as
up
to
date
as
you
can
make
it
so
for
a
timeline.
B
You
won't
have
to
look
at
it
again
for
at
least
another
year
or
so
so
then
we
can
come
back
at
six
months,
see
what
the
traction's
like
and,
if
required,
build
in
another
optimization
segment.
Following
on
that,
but
that's
kind
of
I
suppose
that's
the
the
process
you'll
have
to
kind
of
structure.
A
That
page,
that
you
showed
with
the
green
highlights,
is
that
are
those
pages.
You
said
that
they're
within
the
top
10
pieces
of
content,
but
they're
not
within
this
year,
is
that
accurate.
B
So
this
is
it's
just
an
audit
I
pulled
from
using
cameras,
so
so
google
analytics
and
search
console
will
give
you.
Google
analytics,
won't
give
you
your
top
ranking
keywords
for
any
page.
They're
fairly
mean
like
that.
So
in
order
to
identify
what
keywords
are
ranking
for
what
page
we
used
to
use
third
party
software,
so
we
use
semrush,
is
what
we
use
for
that.
So
this
is
an
audit
for
the
blog
folder
pulling
every
url
within
the
blog
folder
and
all
the
ranking
keywords
for
that
at
the
moment.
B
So
in
the
last
month
or
two.
So
basically,
that's
why
it'll
show
the
url
and
maybe
five
or
six
keywords,
because
obviously
the
longer
a
page
is
live,
the
more
keywords
it
tends
to
rank
for
you'll
have
each
page,
you'll
have
initial
keyword
term,
you
want
to
focus
on
and
then
three
or
four
related
terms
or
semantic
terms,
that'll
kind
of
pull
in
traffic,
but
you'd
only
have
one
primary
one
that
it'll
be
optimized
fully
for
which
means
being
the
h1,
your
title
tag
url,
if
possible,
etc.
B
So
what
this
is
I
filtered
it
down?
We
could,
I
could
have
pulled
all
ranking
keywords,
but
it
would
just
be
way
too
much
information,
so
I
just
focused
on
keywords
in
the
top
20
position.
So
what
that
is
is
what
they
classify
is
low
hanging
fruit.
It
means
these
are
the
easy
pages
optimized
to
push
into
a
top
10
or
if
it's
in
a
top
10
position
to
try
and
push
into
a
top
three.
B
So
if
your
keyword
is
in
top
three
positioning,
you
get
like
you
probably
get
sixty
or
seven
five
six
more
traffic
than
you
want
in
a
position
lower
that
so
it
goes
excrementally
as
you
as
you
position
in
top
three
or
page
one.
And
then,
if
you
go
to
page
two,
it
obviously
drops
way
lower
than
that.
So
that's
why
you
try
and
focus
on
a
kind
of
a
page
one
opportunity
that
we
have
already
so
it
means
most.
The
battle
is
done.
B
If
we
can
get
stuff
that
is
ranking
on
a
page
one
position
strongly
for
a
keyword.
We
want
like
how
to
implement
ci
cd
or
I
don't
know
what
we
just
take
an
example
of
what
kind
of
keywords
we
have
here.
Where's
the.
B
B
A
Wish
me
luck
I'll
figure
it
out
yeah,
okay,
so
I
kind
of
lost
you
on
on
the
end
of
that,
but
I
think
that
I
understand
like
what
I
lost
when
you're
just.
B
Going
to
do
what,
I
suppose
is
if,
if
the
content
team
wants
to
analyze
the
artist
for
the
the
content
that's
available
in
the
blog
team,
they
can
pull
it
by
topic.
Once
they've
identified
the
pages
by
topic,
I
can
cross-reference
with
the
keyword
data,
so
we
can
identify
the
keywords
for
each
one
of
those
pages
and
then
we
can
finalize
the
the
pull
for
whatever
one
or
two
or
whatever
three
targets
you
want.
As
I'm
saying.
B
A
Okay,
I
think
I
don't
think
that
that's
a
hard
ask
if
it's
too,
I
was
thinking
larger,
like
10,
like
just
like
pulling
over
a
bunch
and
working
on
them
and
getting
them
updated.
B
B
B
A
B
A
Yeah
two
is
a
light
I
so
for
the
to-do's,
for
this
would
be
identifying
the
keywords
I
mean
not
necessarily
the
keywords,
because
we
know
what
the
keyword
topics
would
be.
It
would
be
ci
version,
control
and
devsecops.
Those
would
be
like
the
basic
topics
that
we're
going
for
and
then
have
initial.
A
I
just
want
to
make
sure
that
you
guys
set
the
parameters
and
then
the
content
team
will
come
in
and
sort
of
identify
what
makes
sense
for
them.
So
the
parameters
would
be
past
a
year
old
and
then
within
the
sort
of
the
target
that
you've
created
within
that
spreadsheet.
Is
that
right.
A
B
Happening
with
the
with
the
blog
team,
the
only
difficulty
I'd
say
with
the
with
the
one
year
thing
is
well
devsecops.
As
we
look,
there
only
has
one.
A
Yeah,
there's
nothing
really
to
offer
past
that
I
mean
I
guess
we
could
look
at
application
security
and
update
it
from
there,
because
I
imagine
that
there's
a
lot
more
on
app
security
and
we
can
sort
of
dip
into
other
topics
related
to
security
for
for
that
one
and
then
update
them.
Accordingly,
I
don't.
B
The
thing
is
with
the
cluster
as
well,
if
like,
if,
if
the
topics
are
thematically
related,
it
doesn't
have
to
be
devsecops,
devsecops
devsecops,
for
example,
if
someone's
searching
devsex
is
going
to
be
within
their
journey,
just
as
interested
in
understanding
a
bit
about
some
other
elements
of
as
you're
saying
another
page
yeah.
A
B
The
topics
are
semantically
related,
as
if
someone
searches
for
that
they'll
also
search
for
that,
then
that's
perfectly
viable
to
have
it
in
the
cluster
as
well.
So
you
don't
have
to
retarget
it.
It's
just.
You
just
have
to
ignore
that
as
an
overall,
topical
entity
that
they
are
closely
related.
So
if
you
think
of
a
cluster,
it's
about
kind
of
building
authority
outside
of
the
seo
elements.
So
when
someone
comes
to
the
topical
page
or
we
say
vcnc
from
that
page,
they
can
access
a
whole
plethora
of
information.
B
A
Right,
okay,
that
makes
sense.
I
I
have
one
kind
of
side
question
that
is
totally
unrelated,
but
does
relate
to
urls
within
articles.
A
Is
there
a
way
to
when
you're,
linking
and
particularly
with
external
links,
if
you're
linking
within
an
article
or
a
blog
or
topic
page
whatever?
And
it's
an
external
link
and
you
click
on
that
link
from
git
lab?
Is
there
a
way
to
open
a
new
tab
rather
than
sending
them
directly
from
the
page,
so
that
you've
lost
that
person
off
the
page
yeah.
B
C
B
A
B
Usually
use
the
back
arrow
icon,
so
that's
why
they
say
if
you're
going
to
an
external
site.
So
if
it's
internal
link,
that's
fine
for
it
to
open
and
send
window.
If
it's
an
external
link
make
sure
it's
an
external
window,
because
that
means
even
if
they
x
out
of
that
window
or
they
forget
and
reopen
the
computer.
A
Sitting
there
yeah
yeah,
that's
I
didn't
know
if
there
was,
if
we
have
just
been
not
doing
that,
but
I
haven't
seen
it
done
anywhere
in
gitlab
and
maybe
I'm
just
not
looking
in
the
right
places.
But
I
was
hoping
for
a
code
snippet
or
some
way,
because
I
I
want
to
continue
to
have
good
like
one
external
link
per
article.
But
I
don't
want
to
drive
people
off
the
page
and
I.
B
B
They're
off
the
site,
but
that's
on
the
list
of
things
that
I've
just
got
that
page
check,
so
you
can
actually
just
check
the
different
elements,
that's
one
of
the
things
on
there,
but
we
can
go
through
that
when
it
comes
time
to
actually
look
at
the
pages
themselves.
So
I
think
first
off
the
bat
is
just
to
look
at
identifying
the
pages
for
each
of
the
requirements.
B
So
I
have
the
audit
data,
so
I
suppose
is
it
down
to
the
individual
orders
and
to
analyze
the
content
just
to
see
what
pages
would
be
beneficial
to
each
one
of
the
clusters.
Is
that.
A
C
Yeah,
I
I
feel
like
because
this
is
the
first
time
we're
doing
this.
I
would
like
to
be
involved
for
the
whole
journey,
just
to
kind
of
understand
how
it's
all
working
and
then
from
there.
I
think
we
can
figure
out
moving
forward.
If
that's
just
like
you,
let
me
know
what
is
going
to
be
migrated
or
optimized,
and
then
you
run
with
it
from
there,
and
I
don't
look
at
it
again,
but
I
think
for
this
one,
let's
just
pair
on
this,
so
that
we
can
make
those
decisions
informed.
B
That's
fine
and
then
I
suppose
once
we've
that
done
it's
an
element
to
go
to
the
second
method,
which
is
the
blog,
optimization
and
then
rebecca
that,
I
suppose,
is
up
to
you
identifying
the
quarter
for
optimizations.
You
want
to
do
within
a
specific
time
frame
and
then
we
can
highlight
that
number
of
pages
and
we
look
at
the
highest
value
highest
return
pages.
So
the
pages
I
suppose
that
have
the
highest
traction
in
in
sessions
or
page
views
and
then
with
the
highest
bounce
rate.
A
Structure
I'll
update
that
issue
that
is
open
regarding
this
and
then
maybe
will
you
include
the
link
to
the
audit,
template
or
spreadsheet,
and
then
I'll
share
it
with
the
content,
marketing
team
and
sort
of
give
them
a
heads
up
like
to
review
these
and
come
up
with
two
and
then
we
can
work
within
that
issue.
To
make
this
step
happen.
B
Yeah,
if
you,
if
you
want
what
I
might
do,
is
also
with
the
content
to
whoever's
going
to
do.
The
audit
is
just
to
run
through
the
list
with
them,
because
it
might
be
a
little
bit
confusing
because
it's
just
all
urls
and
obviously
the
just
to
explain
the
positioning
and
stuff
of
what
would
be
the
best
kind
of
targets
to
go
after
just
so
at
least
when
they're
doing
it
for
the
initial
launch.
B
They
kind
of
understand
the
the
worksheet
and
then
sure,
after
that,
they
should
be
fine
to
work
with
themselves.
A
Okay,
we
have
a
call
next
week.
Do
you
want.
A
Okay,
that
might
make
the
most
sense-
okay,
we're
not
rushing
into
this
apparently,
so
this
will
be
a
q4
goal.
So
is
there
anything
else
we
need
to
discuss?
Otherwise,
I'm
just
gonna
stop
the
recording.