GitLab Marketing Campaigns, 20 May 2021

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From YouTube: Email templates for Marketo, Litmus, etc

Description

What email templates we have available and how to use them

A

Hey everyone, I'm going to walk you through the email templates that I built, so I'm starting here on the gitlab handbook for campaigns, email nurture and the email templates section.

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This also links over to this epic right here, which includes some more details and screenshots of the email templates. If you scroll down this epic as well as potentially like more information about um about these templates as well, but for a second I'm going back to the handbook, so in the handbook, you'll see the names of the email templates in marketo.

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What they're used for some image specs and maybe some notes, there's also a copy doc template for.

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Template a and a copy dock template for template c.

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um There's also some notes here: um yeah and that's it for the handbook page, um like I said, check out the epic for more details as well as screenshots, but I am going to go to marketo in the design studio.

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If I uh look at the email template folder and expand that folder, you should see the email templates right here, a b c d and e, and the code is here. If you edit, the draft you'll you'll be able to see the code if any, uh if any changes need to occur. What I'll usually do is cop make a copy of this by cloning. It um I'll put the old one so, for example, v1 here or v2 here I'll put that one in the deprecated email, templates, folder and I'll rename the new one v.

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You know 2.0, if it's, if it's the one coming after 1.0 or 3.0, it's the one coming after 2.0 or, however, you want to do it.

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um The code's also in limits, but it's probably um in a lot of different places. It's kind of all over the place. um There's a folder that I created here has uh the letter template, so it has a letter template which is d.

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uh This folder is called email templates marketo. It also has the corporate events, which is um actually, I should probably rename this corporate events is, um was renamed event invite2. Let me rename it real quick.

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Save all right going back to that folder and litmus once again in limits under all emails and then scrolling under the foldering structure to marketo um so c is the letter template is um for mailjet. um I believe. That's just uh actually it's not uh this letter template because I think it um this code was removed and it has a developer newsletter um and, of course, just walking you through a little bit more of litmus. If you go on other emails, there's a lot of the in product emails here.

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If anybody needs a copy, um there's also the commit 2020 emails. Those are all in here. The terms of service price updates, say I minute limits. There's a there's, a lot of emails uh so take a look and as well. If you want to build something from scratch, um I have a video that goes into detail, um but you can actually, um you know.

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Build something here: um the master template um is here. So if you want to build something new, um you can actually pick main modular template. This has all the modules um also has the remote template.

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um So you can pick that here and you can start removing the sections that you don't want. So I'm not going to go into detail because I have another video that goes into a little bit more detail on that, but I just want to remind everybody that these are all these all include: marketo syntax, so they are editable um not using any code and just keep in mind that uh jackie just a note for you, I don't believe that our new program templates include the updated uh the updated email template.

A

So just keep that in mind. This updated one v 2.0, um I believe it's being used by gitlab- gives I'm not sure what that is, but a little bit here, um but the old one had had a few problems with the button, so I think I fixed it for v 2.0 um and this one.

A

The two button first can be used here, um but I just want to remind everybody: uh I'm gonna uh preview, this email template just a reminder to everyone that uh this template is basically coded in um rows and so rows are edit editable removable. You can remove a row, you can completely remove it. You can duplicate it or you can move it around.

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So, for example, this template does not mean that you have to have three buttons. That's obviously ridiculous. It just means that if you want one button, you can delete the two button section or if you want two buttons, you can delete the one button section.

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uh Also, if you want speakers you can, but you have more than two speakers, you can duplicate the two speakers. They become four. If you don't have speakers, you can remove the speaker uh call out here and the speaker section um same with this, this additional, like gray, callout box, and I go through the this a little bit more in detail in the copy doc template. If you click on the copy doc, template you'll see that I have basically the temp the email template kind of the the look of it.

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But I have some notes like you can include one button or two buttons do not include both. um This section is optional for the for the the gray sub headline, um and then the speaker section, uh you know, attach images in the issue. The image specs are in the handbook.

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um The whole section can be duplicated to show four speakers, six speakers, for example, I wouldn't put more than six um and then this whole gray section can be deleted as well. So these are, these are the templates. So let me go back to litmus for a second um created this test for you to see.

A

um Let's see I feel like I should have more templates here, but um just a reminder that if anybody needs, for example, like the commit emails, they do not include marketo syntax. So, just once again, the these templates here in marketo, a b c d and e- do include marketo syntax, which allows non-coders to edit um the layout. A little bit add add text in marketo a lot of the.

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A lot of the, uh for example, the commit emails, do not have marketo syntax, so you would really have to make your edits by cloning. This email, for example, duplicating it and then you could. You know, change this image here, um change this copy and then you can go to code and you can copy this code save as a um does it allow you to export oops sorry.

A

Oh there it is export. I was like where's export copy, html or you can download html, um and then you would give that to vertical to execute in marketo.

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So that's just a reminder for people that have access to litmus. um You can make edits here if it's not a template with marketo syntax and also, if you're in marketo, and you try to find my test. Folder give me one. Second.

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You have a new test, folder there. It is okay.

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So let's say you, you know you have a program created, but the program template includes a an email template that you're not necessarily interested in using you can say new local asset, email.

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And that will open a new, so new test, email and what you'll do is go to my templates here and let's say you want um c. Let's say you want to use template c, that's not operational open! An editor create that will allow you to choose template c. You'll want to make all the changes here and then here is where you can start making your changes to the actual layout of the email.

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So what you want to do is you want to edit what's on the right side as much as you can um so, for example, headline text? You would edit that here. So this is a test, email!

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Okay, you can put a new background image by selecting it, um I'm picking something random. um You can edit your sub, so headline text goes here all right, so I'm gonna. Let's say you want to edit this text. You can actually edit right here, uh edit and it'll open up your wysiwyg, make sure you edit it here cancel.

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um Let's say I want to delete this two button section, because I don't want to use it, I'm going to go ahead and click on the gear icon and I'm going to delete cool. So now it leaves me with the button. You can add your link here. You can change your button text here. This does not allow you to change the color of the button. The color of the button is in the code.

A

If you want to change that, that would have to be something you would change either in a code editor or in litmus builder, then you would want to create a new version of an email template in marketo and test it out.

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um Alternatively, if you really need something vertical, can edit the the code for you, um but that's not something that we recommend without testing. First, all right so here, um if you kind of hover over this section with these speakers, it'll allow you to put in a new image left image. So let's say for design studio swap um it'll. Allow you to put does not allow you put alt text, that's okay! It's unfortunate!

A

um That's! Okay! Oh no! I think I did that on purpose because you can put their their name their name um you. You can link the image which I recommend. You link the image you put their first and last name job title company, and then you do the same thing for the right image and if you do want this section duplicated, you just click on the gear and you, oh, I think I just did I move it. I moved it up. Let me move it back down.

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You want to duplicate this section, um just give marketo a minute to think so when you duplicate it now, you have four speakers so you'd want to just edit.

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And then down here same thing: you highlight it it'll, let you edit the orange label text the headline the paragraph and then the button purple button.

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You um your link here, your text and that's it. You want to leave the footer, as is you don't want to edit the footer and you don't want to edit the the logo image really, um but your subject you're from reply to etc.

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One thing to keep in mind: here's where things get kind of annoying, um because this email template uses so many variables and variables are what tells marketo you know the you know. I want the center button link to default to this. I want the center button button text to default, to learn more because it uses that it doesn't pull any of the text over to your text only version.

A

So unfortunately, you kind of have to like you know if you have a copy doc copy your copy, doc and paste it in the text. Only version- and that's it you want to you- know, go through the process uh the regular way- and this is probably the most complicated uh email template. A lot of them are a little bit more um simple.

A

So um and once again, just just a reminder: you can move things up or down, you can duplicate or you can delete a section all right um and that's it that's. I think I think that's it. I hope you don't have any questions, but if you do go ahead and put them in slack on my last day, I can answer them for you.

A

Thanks for listening.