GitLab / Marketing Campaigns

Oct 17, 2022: APAC/EMEA Campaigns Team Connect

Sept 28, 2022: AMER/EMEA Campaigns Team Connect.

Sept 14, 2022: AMER/EMEA Campaigns Team Connect.

AMER/EMEA Marketing Campaigns Team Meeting: Aug 30, 2022.

HighSpot Page: https://gitlab.highspot.com/items/62e38262f6d28c617c713072?lfrm=srp.0
Slack: #commit-standup https://gitlab.slack.com/archives/CMG4WQPC2

Listen in as the Lifecycle Marketing Team shares project updates and email marketing metrics for the month of June 2022.

Issue to provide feedback: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/2733

Created by: Jackie Gragnola
Handbook Page: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/

This video covers the why and how of project managing issues with appropriate templates in appropriate templates to plan launch and activation of new content using GitLab project management.

Process (internal content): https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#internal-content

Process (external content): https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#external-content

Workback timeline calculator: https://docs.google.com/spreadsheets/d/1RvYLEUJvh9QZJZX1uXiKJPcOOSGd7dEeNneqyA2bt3A/edit#gid=969067029

Learn what GitLab offers partners for marketing programs.

Meeting between Marketing Strategy & Performance and Sales Analytics to align on SSOT for INQ & MQL tracking.

Sr Marketing Campaigns manager, Agnes Oetama walks through how to pull April 2022 Global Campaigns data from DG dashboard.

Sr campaigns manager, Agnes Oetama walking through how to update the demo + events landing page in Marketo.

AMA session on March 28, 2022 with Agnes Oetama, Sr Campaigns Manager on April 2022 Global Campaigns reporting.

Agnes Oetama, Sr Marketing Campaigns Manager going over how to pull data for April 2022 Global Campaigns Review.

Corresponding PPT Template: https://tinyurl.com/42rmk9w2

Useful links referenced in the video: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/2280#useful-links-referenced-in-the-video

Topic:
- Consolidated events + tech demo landing page
- Adding to intelligent nurture update

No description provided.

What email templates we have available and how to use them

AMER Large marketing campaign manager, Agnes Oetama, going through Q1 demand gen results for the segment.

Link to slides referenced in the video: https://docs.google.com/presentation/d/16TYUUJs8SN8ewVTSXMPpNxaPOXufkyh4F-sE3KcheZY/edit#slide=id.gd3fdd3a2c6_0_9

Check out this doc for links to relevant epics!

https://docs.google.com/document/d/1Y1wqDUbeGwzMMWiUpTLzSutAyuveCz80drTTev_3cZ0/edit#heading=h.6z4cbros5fzu

Notes & Links: https://docs.google.com/document/d/1Y1wqDUbeGwzMMWiUpTLzSutAyuveCz80drTTev_3cZ0/edit#heading=h.6z4cbros5fzu

Continuous testing involves performing software tests at every stage of the CI/CD pipeline. This tutorial will explore why feedback is important in every stage and what we can do with it.

Meeting Notes: https://docs.google.com/document/d/1xovVtczdg86gFZEpO9ZmHykgNty4HRAIzVIt8Fa21sY/edit#heading=h.tmhgmkq9xd1m

Uploaded by: Jackie Gragnola (Demand Generation Team; Manager, Marketing Campaigns)

Key Campaigns Team links described in the video:
- Campaigns Handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/
- Milestone Board: https://gitlab.com/groups/gitlab-com/-/boards/1884920
- Issue Templates: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/#issue-templates
- Example Issuable Template: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/new?issuable_template=request-program-tracking
- Example Issue for Triage: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/131
- SLAs: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/#turnaround-time-and-slas
- Project Management Epic: https://gitlab.com/groups/gitlab-com/marketing/-/epics/1299

Brainstorming and alignment between Large segment campaigns, Partners, and Product Marketing teams to framework the ideal ENT buyer's journey.

Brainstorming and alignment between Large segment campaigns, DMP, and FMM teams to framework the ideal ENT buyer's journey.

Brainstorming between Large segment campaigns team and DMP to framework the ideal ENT buyer's journey.

Brainstorming and alignment between Large segment campaigns, DMP, PMM, and Content teams to framework the ideal ENT buyer's journey.

2 month check-in for the VC&C Integrated Campaign

Slides https://docs.google.com/presentation/d/1JikVq-1y39I9OabPAkQrSLM9duX-GL5BLERkbfgmErU/edit?usp=sharing

Walking thought the GitOps campaign results, 2.5 months post launch

Slides: https://docs.google.com/presentation/d/1HqQAF302K0nqtr4P3HB2RJB9C_1KD3JZcMYjqNlUxo8/edit#slide=id.g5e411f22b2_0_0

Created by: Jackie Gragnola, Marketing Programs
Handbook: https://about.gitlab.com/handbook/marketing/revenue-marketing/digital-marketing-programs/marketing-programs/gated-content/#marketo-automation-and-landing-page-creation

Created by: Jackie Gragnola, Marketing Programs
Handbook: https://about.gitlab.com/handbook/marketing/revenue-marketing/digital-marketing-programs/marketing-programs/gated-content/#marketo-automation-and-landing-page-creation

Any questions? Ask in #demand-gen.

No code is needed to build an email. If you have a Litmus login you can start building emails right away.

Learn a few things about email marketing best practices from your resident email marketing geek, Nout Boctor-Smith.

Handbook: https://about.gitlab.com/handbook/marketing/revenue-marketing/digital-marketing-programs/marketing-programs/gated-content/#marketo-automation-and-landing-page-creation

If that doesn't work, try this:
https://about.gitlab.com/handbook/marketing/gated-content/#marketo-automation-and-landing-page-creation

In this video, Eirini Pan speaks about the French version of the CI use case marketing campaign.

Further explanation available in Marketo docs - https://docs.marketo.com/display/public/DOCS/View+Email+Program+Results
Engagement Score explained here - https://docs.marketo.com/display/public/DOCS/Understanding+the+Engagement+Score

No description provided.

In this training, MPM teammate Nout walks members of the Corp. Events team through how to create Epics and Issues to project manage corporate events.

This is a training video to show how to track registration by source on GitLab owned gated landing pages.

Questions? Reach out on the #marketing_programs slack channel tagging @aoetama.

This is a training where Nout walks Alisha through the process of setting up an epics and related issues for an upcoming webcast.
See more here - https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/-/issues/3374

This video shows you how to create an email in Marketo from the event follow-up email template. This is specifically for a **sponsored webcast** type program but can work for any program that uses a similar

email template.

This video shows you how to edit an existing email in Marketo from the event follow-up email template. This is specifically for a **virtual sponshorship or sponsored virtual conference** type program but can work for any program that uses a similar email template.

This video shows you how to update your event program tokens in Marketo, but can be helpful if you're trying to update any program tokens, which you always should!

This video shows you what to do to keep all of our events organized (by adding them to the Events + Gated Content Assets + Webcast google sheet.

First sync between Demand Gen and Growth Marketing about overall plans for emailing our userbase (free, trial, paid, etc.), including a brief history, conversations in progress, ideal state planning, and discussion of Free Trial update MVC as part of Strengthen Our Inbound Core agility project to be complete end of June.

Attendees: Jackie, Nout, Danielle, Shane B, Shane R, Becky

This short video demos how using best practices for Marketo tokens (at the program level) increase efficiencies significantly for marketing teams.

Benefits:
* With program templates and tokens, you can update the tokens in one spot and have it cascade to all the right spots throughout the program
* Conversion Best Practices: build conversion optimization - character limits highly encouraged - into repeated email templates such as webcast invites, event follow up, content autoresponders, and more
* Cohesiveness: with a more structured approach, you can be confident that all emails representing the GitLab brand meet the guidelines, allowing more focus on the message and tactic at hand
* Less risk: no need to be an email coding wizard - this takes the guesswork out and limits coding errors because you don't have to edit the email, you won't even need to open the email - just update the tokens, preview, and send yourself a test
* Significant efficiency gains - instead of editing (for a piece of gated content, for example) four disparate pieces of the program...the nurture email, autoresponder email, landing page, and interesting moment in the automation...you update the tokens in one spot and test the program in it's entirety.

That time saved ads up, makes our marketing team more agile, creating less barriers to a team member using Marketo, and allowing more time for strategic focus.

Tokenized Program: https://app-ab13.marketo.com/#PG5229A1
Tokenized Email: https://app-ab13.marketo.com/#EM15706A1LA1
Non Tokenized Email: https://app-ab13.marketo.com/#EM15133A1LA1

* I hope this doesn't mess anything up for you Nout!

MPM (Nout and Jackie) sit down with EDU (Christina) and Open Source (Nuritzi) program managers about an MVC email send and steps forward plus realistic timing for audience targeting, which needs to be discussed with Marketing Operations as step 1.

Notes Doc: https://docs.google.com/document/d/1c0H751_Ku44_Iy4hqOk-6Aje-1HAcfsdqtjPh_U8_Ho/edit#

Nout Boctor-Smith, Senior Marketing Program Manager, shares initial research, findings, and planning for lifecycle email marketing. More to come!

Integrated campaign retrospective openly discussing design processes, single source of truth, timelines, and DRIs to improve process moving forward. Follow up conversations to come.

FY21 integrated campaigns retrospectives epic: https://gitlab.com/groups/gitlab-com/marketing/-/epics/1097

This video outlines the step by step process on how to do the first pass at cleaning up the list for Sponsored (external) webcasts prior to passing to MOPs for upload.

Questions? Reach out on the #marketing_programs slack channel tagging @aoetama.