GitLab Marketing Campaigns, 17 Oct 2022

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From YouTube: Oct 17, 2022: APAC/EMEA Campaigns Team Connect

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Oct 17, 2022: APAC/EMEA Campaigns Team Connect

A

B

Right Irene.

C

Do you want to kick.

A

It off with your discussion item.

C

Yeah so I added that last week, so it's um uh it's progressed now a bit so recommending to have a devsecops tech demo in November 22nd.

C

uh We didn't have any Tech demos that week um I think we were supposed to do and devsecops earlier, but uh who were not ready for it and it will be like a follow-up from The devsec Observer to progress leads down funnel so, um but what did I want to ask you if it was a good day, depending on other Tech demos that are happening, that you're driving a tank injury?

C

You have a couple like around those dates and then I was looking at the field marketing workshops and there is an auto devops on November 29, which we could in the end, then December 15, In America, which we could link to I want to check if it's actually any relevant to the topic.

C

A

I think Auto devops is more around CI, but it depends on how I guess you position the demo to you know what I mean like if, if the demo is kind of like starting from CI and how you can do that psychops with cicd, then it might make sense to drive to auto devops otherwise I'm trying to find out how.

C

Like yeah, we can.

A

Tie that in another thing, to discuss.

B

Sorry we could check the agenda for the workshop as well. Yeah.

A

Or maybe chat with uh either your pmm counterpart or the dri for the demo.

C

Do you do you drive directly to the workshop registration page? So we don't drive to the workshops and Tech demos, language, page anymore, right yeah? No, so do we keep because I haven't done a tech demo for a while? uh Do we keep updating those pages.

B

I was like I had the same issue when I was cross-promoting, that from the devops tag, demo, um Irene and so basically, because I had two I had one that's coming up for GitHub and then the other one that's coming out for CI, and then you know there would just be too many ctas on email, I created that I I disliked it. So what I did I created like a another page I just copied it I called the um you know, workshops or something like that which I'll I'll share with everyone.

B

It's it's just literally those two workshops that I needed, but I needed just one CTA and not multiple, because it's just not good user experience. So you know if you have one, maybe that's okay, just to incorporate that into an email like as a secondary CTA. But you know if, if you had a selection of two, then that would be. That would make sense to to add it to to to that page.

A

Are you using the tech, demo, Plus, Workshop, I, guess I'm, not clear or you created a new one.

B

So the problem is that our old landing page, which we decided not to continue with that housed the tech, demos and workshops, is an old branding. It has not brought to a new branding, it's just an old template, so you can't really do much with that one and then the two that we have is one for Mia, one for AMR and and then it's just basically for promotion like that. Where the time for the workshop is actually email, friendly and AMR friendly, it is tricky to drive it to either in Mia, pH or EMR.

B

So then, again, you'll end up with two ctas. So that's why I didn't drive it to those, but we still have those uh I think you know every Mountain Still update those, but it was just not suitable for in in my case, so I just had to kind of quickly create a new one.

A

Yeah I think we need to somehow discuss if we want to continue that process too, like demo plus Workshop, because if we do I think we need to update the branding, you know it's. um If you're wondering is outdated, I don't think we are promoting it anywhere anymore, like not in in digital for sure, but not sure.

B

If we're still doing it.

A

Other ways like through sdrs or anything like that.

B

Yeah so sdrs I think in the states we're using it. um So again at some point we were discussing this and there were too many pages, but right now, actually, if we are cross-promoting that it would actually make sense to have in the end a Myanmar in the future, a back in one page um but yeah I, don't know but yeah.

A

I feel like we're updating too much too many pages to your point. um If we're gonna get rid, I mean I think the intention was for uh hit digital, but if we're not promoting our digital anymore, I think we should have. You know just one page, maybe like one page for America and one page for impact, though right because time zone wise is all different or you think everything should fall in one reach, or maybe we could have like eight pack in Mia, like all in one page, like this section.

B

Yeah I think probably I mean there. Aren't that many anyway to list out- and you know they rotate as well. So you wouldn't necessarily have more than I think two at the time on the page, so I'm just thinking about how that the user wouldn't have to scroll too many times, for example, to get to the content but yeah with the reduced numbers that demos I think now the situation has changed where we can actually go back to that one page format.

C

Ideally not as an embassy, obviously, but we would want to have all events in a website page where they could sorry they could uh filter by by location or type. But that's something we should work with the digital experience team right. So not a quick thing because we will have to update um it's easier to have it all in one place.

C

You know everyone can just add their events like those marketing ass anywhere else, whereas having the Marketo page, it gets it more complicated for other teams to add events and also to keep it up to date with The, Branding and uh optimized.

C

So, ideally, we want that and we did have an event page, but we still being but we're just not using it within our team right.

A

I think we should just for now then keep with the event page, because I think that's what everyone is using. As a team um I know we try to do this, Tech demo, plus Workshop thing. We call it out because it's for the digital piece, so maybe for now, let's just yeah I, know you're saying like the events page actually is something we should update, uh because I think sales is looking at them already. Naturally, so I think we should okay, maybe for now just have everything in that page.

A

For now the events page um and then, if it's not working out for some reason, then we figured out that.

C

You mean add to the website events, page okay, because.

A

That's where sales is looking for everything they're already like ingrained something that way so like. If we, it makes sense for us to try and just go through with that process. um But, of course there's that that challenge of not you know having all.

B

The other events.

A

In there, too, um but then at the same time, I think for now it's okay, because we're not it's not like we're really effectively paying for promoting, like you know the stock demos and um and workshops anyway, so I think I'm I'm. Okay, with that approach for now.

C

We will need to update the process, I guess right for and to communicate to the marketing as well, because they have been. They have an issue to add for vertical to add to the market landing page. The workshops I think it hasn't changed.

A

I mean: do you all feel strongly with keeping a separate bridge I know I really say: she's, not feeling strongly right, you're, not feeling strongly to keep the attack demo Plus uh Workshop page. What do you think I enjoy.

B

So I think you know we obviously had different sort of like reasons why we created that, because you know of retargeting, we just need to double check. If that isn't the case, because who knows right yeah, it could well be running um and, secondly, we wanted to track the effectiveness of our cross-promotional efforts. So with events page you wouldn't be able to but I mean definitely for Simplicity.

B

We can, you know, go, go ahead and use that page I think you know it's just it's not going to be probably as easy to track and not as effective, because you have just a bundle of all the different events.

B

um So I was just on the page trying to scroll down to find both of the workshops which I promoted in the email, but then again, um I think you know with current resources- and you know, what's Simplicity I think it's worthwhile, but we'll probably lose a little bit of um of that. But again you know we. We should definitely be adding that those stack demos to that event space anyway.

A

Yeah and I think for now, if we can as much as we can, let's drive directly to the um Workshop page, if I know, unless we have like situations where we're driving to two because I think that's also if we, even if we drive to the tech demo combined page I, don't know if our utms are passing through I mean it should, but I worry, because I guess I could put. I can put this thing on top of one of my gender item. Also, one of the apps that Leslie has is the track.

A

How many you are driving to these workshops and I feel like the the easiest way would be through the UTM right and then, and that will be that should, but it's only I know for sure like it will capture if you drive directly to the registration page.

A

But if we drive to the events page or we drive to um let's say even that Marketo landing page I, don't know if it's passing through um the UTM so uh and then I added here, I think Andrea and I chatted briefly like can we standardize the UTM content also for the follow-ups to make sure the to append um or pre-ban uh or I'm sorry, a pentech demo, so UTM content, whatever you have like your demo name at the end, just put that demo.

A

So if we need to create um report, it'll be easy for us to just say, like anything with your UTM content, Tech demo would be what we drive to the workshop.

A

That makes sense if y'all are okay with that, I can add it to either the issue template or for the follow-ups or our handbook page.

B

Yeah but I think on the events page. You can use utms yeah.

A

B

A

On the even on the like, you know, combined workshop and demo, page I, don't know it's gonna pass through. To be honest,.

B

Yeah, it's just in an email right.

A

Yeah so, which is why I think we should choose one Tech Workshop if we can and just one workshop and just drive there for Simplicity, and then we log it into our events, page where, where it's possible, that's just more like the gravy, maybe you can do like Drive the CTA to one of the workshops and then at the bottom, like if one check out any other events, go to the events page or something like that. So people have that option, but then we treat it.

A

If they click that, then we don't get credit at all.

C

Yeah, we'll just have three CPAs then, because we're driving through the recording and to another workshop and to the events page that.

A

Speech can just be underneath the signature or something you know like we just say check out our advantage page.

B

A

Don't know what y'all.

B

Think I mean I'm: okay,.

A

With not putting that there too, my point is I. Think we should just drive, choose one workshop and drive there because then we know we'll get credit for it.

C

Yeah I was just checking the events page as well. I can't say it as a link on the website. The home page I think there was a question about that, because the websites page is there which is not like up to date, yeah, but that space is not so maybe it's a typical discussion with film marketing as well like how they're they're, using how they're utilizing the website yeah.

B

I mean it's it's basically under people. So if you go into resources, you go click on people and then you click on events page, so you can get there I always confusing. Why would you think of people yeah, because.

C

So um the websites it's under learn and then events is and their people. So it's very.

A

B

Should be under to learn.

A

To be honest, but yeah yeah, something we can tell the website, maybe.

C

It's like connect with people. Go to these events or something but yeah.

B

I, don't know it's a strange way to call it.

A

I know I, wouldn't know to look at other people either.

C

But it would drag that directly to the page. Then it doesn't matter right for.

B

C

Yeah and you could uh filter with location and region so that.

B

Could do yeah, but those that doesn't.

C

B

They don't work accurately. Rain is still I know. They were like. We brought this so many times and Jenny was at some point creating a bunch of issues but didn't really get moving forward and, quite frankly, they're still working on our resources page and adding it to the website. So I can't say they moved to too fast on everything.

C

A

B

Okay, maybe we standardize.

A

The process then like this, do that for now, because I I hate to create too many like, like Pages for us to update I know, we already have like a gazillion things to do for this Tech demos, so I think one last thing to remember, which is just like drive to one Workshop, then back to the event stage. That's it all good.

C

Sounds good check with uh it's used yeah.

B

Yeah that that's definitely worked again. I can take that action. I can do that.

A

Thank you, so we will to do check with with digital.

A

If this is being promoted right before retiring, it enjoy the chat, notifications.

A

A

A

And then acnes will update template.

A

Follow-Up template with the etm content, standardization, standardization.

A

B

The next agenda item is also mine, novel, so just mine I wanted to discuss the process for um campaign managers.

B

Actions in the add to intelligent email, nurture issue, um because we've been adding quite a few emails lately and I just realized that you know there's just like a short period of time before that issue is closed and if CMS are not catching it, then they're, just kind of losing on promoting that asset in their segment and region and I was definitely not quick enough for some of those, so was suggesting um a more efficient process and that's something we've discussed with Agnes as well, um where we kind of identified the areas for improvement, so um the process itself, who would be the dri to decide um where the conscience content should be so, for example, I I think that most efficient way would be for the campaign manager opening the actual ad to nurture issue to be able to advise campaign manager, say well, this assets this and that and it's suitable for the segment and take those relevant boxes, giving the campaign managers an opportunity to remove uncheck, but just I think it's just not like.

B

Not at all campaign managers have an opportunity to to um action that, in the in a timely manner, before the issues close and so also slas, yeah.

A

I completely agree with that approach. I have concerns with are at the intelligent nurture in their point like we have never outlined an SLA also on when campaign managers have to give feedback and I think it will be more efficient, like we just include as a global campaign manager and then decide if the campaign manager x amount of days.

A

um Rather than not getting it into it at all, so what do you think I? Really you think that makes sense. Yeah.

C

Totally, definitely because it's like in so many cases, um I think emails have not been adding added to streams that are relevant, because you know they haven't been ticked or I'm, not sure to what streams they're added because of uncertainty of tick boxes and all that um the only thing that would be, um who made some more direction, is pop sec, I think what would be relevant for popsic, because For the Rest we can more or less say and localize it's easy to understand. But Bob said it may be more difficult too to Define.

C

If, if we're not doing popsack as campaign managers,.

A

Yeah I will maybe I'll chat with Bob on this one and see if he maybe for a five seconds yeah something I mean again like he.

A

If he has five days to review it right, like you, can think it all, um instead of like making sure that to be excluded either that or if you can opt in within five days, so yeah I guess check with him if he prefers to opt-in or opt out approach, but the SLA will be I think within five days to get them added or exclude it four or five seconds still so we'll just stick with the five days for everyone to give feedback.

A

um The important to your point for, like the general Global Campus region segment, it's off out and then for um the popsicle on DVD, because they are born. Like also I, feel like with the life cycle team, even with auto SD, there was a huge delay in them, adding it because they were waiting for us to check.

C

That box, like they, wouldn't know, at least if it's.

A

Already pre-checked right, then they can they're not blocked, but then we can always make it up later.

A

But yeah I'll chat with Bob, also on popsack if they want to follow the same process or just do a more of an opt-in that it's more of an opt-in than the global campaign managers would just not in good boxing at all in the checking, but the others um then leave it to him. But if he wants to opt out and then do the same process like it's just the same process across the board.

A

Are you good with this also Tim, like this process, yeah agree, I, think I feel like most uh content is relevant for segments anyways yeah, um but yeah agreed with popsic and that's objective, cool all right and then injury, I think you have the next one as well.

B

Yes, so going to round 24 setup, um the instructions were not clear. I think I, I I've communicated that already to marketing operations. So there's some like some progress from this um note and we have a scheduled on demand.

B

um Testing webinar this Thursday, so I think that it will solve those issues. But then again, if you are trying to test anything, just be aware that um it isn't as descriptive as it could be, um and it doesn't work for me. So, for example, I didn't um activate the smart Campaign which I needed to activate and therefore the email.

B

The confirmation email didn't reach me and so I failed the test, because the instructions weren't there so again, hopefully we'll have that recorded material and will probably need to have um more descriptive um setup instructions for campaign managers as well.

A

Yeah, if there's any way, you can help work with them to clarify that, with your first run, remember that we super appreciate it I think they might have to learn.

C

A

Really quickly to get it out the door um yeah but yeah I think if we can like as you're going through it. You know yeah no I, see if I'm sure they are open, though letting you will try it and making it more.

B

Clear yeah I'll definitely do that during the test web webcast and um yeah, hopefully we'll improve that.

A

Thank you and then um him asked if red fox, where, with Brett I'm not being used anymore, where our current Tech memory, Place being posted, I, guess I'm just going to clarify and ask if he what he meant by replays, it's just the on-demand version. It's fundament, it's the best Factory.

B

I think he's meant basically where we don't have a live session, but have a recorded session, and we want to play it as live. So, for example, says they're already created one for Dora, which I'll have to replay, and that was like really nervous about it, because I don't know what's happening with with on24, so Tim, the first one that I will be testing is replay on. It will be on on 24th. I have not done anything um after breitalk was deactivated.

B

A

So no replays since that time.

A

B

A

For on 24 right.

B

A

You guys have any new rollout dates or sorry if I missed that somewhere um or on 24. yeah.

B

It was already it was already meant to be rolled out diagnosed, so I think they're, just they're just trying to polish it now, because Jameson released that doc with instructions that were not clear thinking that it is a rollout, but it hasn't been to my opinion, so I think Nikki jumped in took kind of set this test webinar because actually I've moisted, most of my Monday doing that and then you know I failed the test. So actually it's just a waste of uh time.

B

A little bit so um I appreciate, Nikki has been setting this up and hopefully we'll move forward faster. Now.

A

Let me know, but I I envisioned it shouldn't be too long right, like it's probably hopefully end of October or something I don't know depending on when yeah you guys are doing the next test.

A

Okay, that's fine um and then I just added something in there for the Wick. It seems like we're doing this work very well. Now the original readouts there's one that we did last quarter that was just like suddenly put on on our lap. So oh we're doing it again. I mean not passport last month doing it again this month. So maybe we work out a process within our team, mostly.

B

A

uh Interview me I, really and then I guess, sharing I, guess everyone right, um maybe the easiest way would be I can take a quick First Step at it and then just have you all review like. Are we good? We get on a quick call because you know either or we do either a synchronous review or just kind of get on a quick call. Every month review it and just like through the bullet points, because I know it was very helpful for us last time Andre to kind of talk through it um over a call.

A

I, don't know, I feel like it's a lot of work for y'all campaign managers to like all individually pull it um so I feel like maybe it's best for me to just try to compile something, and then you know take the first step and then just have you all review um or at your thoughts on it.

A

What do you think? Oh.

C

B

Know yeah I was wondering to to suggest now that we kind of like have a at least a date um to incorporate that into the team meetings, maybe um but obviously have something written beforehand to review. But if you need, if there is a bit of a back and forth, then maybe tackle it in one of the team meetings.

A

Okay, so maybe let's try to do asynchronous and then, if there's any back and forth, then just tackle it in like one of the team meeting before that or something right.

A

But are you all okay with me, maybe taking the first step at it? Does that make sense or that you all want to just jump it.

B

Like I, don't want to derail.

A

Your work because I know you have like a lot of things on your plate. So uh or would you like to.

A

I'm happy with doing the first step pulling using. You know the same process as we did, which is the PMG data approach like last time like what you did enjoy and then.

B

Yeah, no, that makes sense just yeah going by their dashboard yeah.

A

And honestly, because, to be honest with you, like a lot of these campaign findings, my channels I really like it doesn't make sense to do it on a monthly basis, because one month is really not a trend, so I would think like unless I'm being drastic like changes. A lot of our Trends are similar right month over month.

C

Was there any feedback about the granularity of the data that we had last time? Maybe you know they need a more top level feedback than going contained by campaign.

A

uh They actually well. They suggest that doing more of a month like more of a it is regional and then looking at the data on a month-to-month basis, it seems like that was the key takeaway. But then, if we were to add campaign bullets, it's I don't think it's really anything drastically different right, like there's a thing like for fun over them, so I think that's the only thing that I'm not not too clear about I'll chat with Jackie. Today you know one-on-one, um but yeah. Maybe.

A

B

It's just so I'd say that I mean if you visit the regional outpouring, slides, which Carrie presented I, don't think it's heavy on data like data helps to come up with the actual comment, and that's what goes into that. Powerpoint presentation.

C

No I mean in like uh this campaign is not performing, whereas that campaign is not is performing. That kind of granularity I mean not like data specifically, um but yeah. No I was I, haven't uh gone through the recordings yet I want to, but I was wondering if, like the the amount of information was too much or enough or not enough that and how we changing this, for the next model is because that will Define our input as well. Yeah.

A

Yeah, like what type of granularity is a campaign level, is that so useful or is it because I mean he we just went in and honestly in the end Carrie.

A

It feels like Carrie made a lot of changes also, so some of the bullet points that I we put in, which is a starting point for her and then I think she basically just revamp it based on our feedback, so yeah I'll chat with Jackie I mean I'm meeting her today, so um on the granularity and then I can try to take the first step and then share with you all on yeah, because this thing wasn't very clearly communicated I think everyone's just trying to guess what what was needed, but uh yeah I'll, because they she said that they didn't even really talk uh much about the about the um the bullet points.

A

At the end like it was just sales, you know talking through a lot of the stuff, so it was just something like I think we prep that yeah um yeah.

C

Yeah and depends on the region that would be interested in different staff. I know, I mean I was talking a lot about VR, for example, right right, like so stage that Mia is at so yeah.

A

But anyway, I will find out yeah it's kind of hard when we're supposed to put something together and I'm, not really sure what is the level of granularity.

B

A

I'm also just guessing at this moment still.

C

A

uh And I think Jackie doesn't know either because it was more like you're just put in some information um yeah um anyway, and then the next bullet item is just. We started chatting about the decision Matrix for AR um that part that little um kind of Google, nothing that Jackie put together yesterday was brought up in the call with analystic report that, like analysts relations, that it will be helpful to have something like that.

A

So, like uh asking you know, many teams, input I, know it's kind of block right now, the the spreadsheet, but what Jackie started were like if we want to sponsor something getting everyone's input and SLA around their input, like you know, from sales from FDR construction from marketing. Where are we gonna activate? This? Is this something that starts our campaign?

A

Things like that, so that before we purchase, we have a like a really like a staff process or like approval flow or something to kind of decide whether we want to sponsor or not, and so I think it has been kind of discussed. It makes sense, I think, to have campaigns kind of own the process in the sense that like we, because we want to eventually say even if it's not something we would say, activate in an email or be digital.

A

If we know that this is, you know, tied to our campaign and then um say something that can be used for sdrs later or for sales to use as a material to talk to the prospects like wouldn't want to have that visibility, because I think now, when we operate campaign, we only think about the buyer's Journey up to like the marketing or SDR level, but I think as we move forward. Eventually, we want to think about sales also, so.

B

A

Kind of resources can sales use so I think the next step for this is for us to just create that framework. Also I think for campaigns, we're very good about creating processes and, like you know, almost like putting a structure to things. So I am putting it here and asking if anyone wants to volunteer.

B

I know you're the only one left on.

A

A

Not switching I'll just put it out there and then uh we can, you know, communicate also in the issue as well. I'll thank everyone in the issue. If anyone wants to take that on, but this is just some context on what that is about no timeline either, but obviously the sooner the better. So we have process around promoting, like you know, endless relations sponsorship, because I'm chaotic right now.

C

Yeah and product marketing would know more about uh what the more about the industry and films in terms of what cells or you know, sdrs are using as well I, don't know, I can access the Matrix uh yet, but uh yeah would be relevant to work with them. You know on that General making.

A

So they will be part of the framework I think for us. It's just dictating who goes first, like you know, let's say this is a document. What is the approval flow like? Is it more from product marketing and then go to campaigns and then liquid digital or like campaigns, product Market, product marketing campaigns with digital SDR sales? Something like that?

A

Who would be the approver like outlining that and then ultimately, when they make the decision already like they check it in right, then we look at it as campaign managers like based on everyone's feedback and say like we, we make the call uh to say, go or no no go basically and.

B

A

Like okay go- and this is going to be used for sales goal- is going to be used for quick, digital and maybe emails or something like that for our campaign. So.

C

We have that budget and we have like four reports. You know that they are relevant to different campaigns, so who makes the decision about which one to go for and which? What not want to choose it's another thing that happened recently.

A

Meaning like if it sets into multiple campaigns,.

C

uh No more like we have budget for like to refresh to reports, but we have five that are, you know uh that could be refreshed like and they are aligned to different campaigns. So uh how do we decide which one gets priority? Basically.

A

Oh, which campaign gets priority yeah yeah.

C

A

You know because uh yeah.

C

A

Yeah, so maybe there's that process to apps like check with the other campaign managers, like you, know their gaps like it's something we have to add into the process. I think as part of that approval flow right.

B

A

Which campaign gets fired um so yeah, um okay, I'll, announce it in the in the in the issue and then, if nobody takes it on, I'll probably bring it up again, also so that the Amer team also has visibility into this and I. Think it's it's good to have one person like this on it just like when we did the UTM, so it's kind of like moving forward. Otherwise,.

C

Yeah makes sense.

A

So, thank you. I think we are at the top of the hour, pretty sure we are uh so all right. Thanks Irene, um thank you, anyways yeah, I, don't know if I'll be on any more calls with you, but again. I already said my uh best wishes and safe trip. Bye.