GitLab Marketing Campaigns, 14 Mar 2022

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From YouTube: AMER ENT - ABM, Field, Campaigns call - March 14, 2022

Description

Topic:
- Consolidated events + tech demo landing page
- Adding to intelligent nurture update

A

Cool so um welcome matthew to, I think your second one right is this your second one or your first one.

B

Yeah, I think this is number two.

A

I never do I'm.

B

Already getting old.

A

Welcome welcome to our um meeting. I think it's once a month now I believe, um but it's I just kind of like connect with avm, feel we have so many things that you know I feel like are touching each other stuff so good to be alive. So I put the first agenda item there, which is um actually on the there's, a new tag, demo and events landing page.

A

I put it on the but like um that, we're now I think, where paid apps is trying to use for uh retargeting, I believe- um and so now I basically what I do is. Oh and you've seen it right like combine the events plus the demo into that one landing page. That's currently live megan fyi in case you also want to use it for some of your abm stuff, but um I think dri wise.

A

um I think the request is for field marketing to add to the new workshops to that page, and then uh campaigns will update the tech demos if that makes sense, just.

B

A

I think you all know when landing pages goes live, so you know- and you know when events is over, so it's a little bit easier for you to manage that if that makes sense for your workshops and then for the tech demo, because we are managing it, it'll be easier for us to manage that like adding and removing that makes sense, and I can quickly show you how to add stuff real quick there. Let me.

A

Share my screen, so that way you know moving forward how to do it when things are kind of like done and then new things come up.

A

So let me share my screen.

A

And maybe this is not you or maybe it's a field. Marketing multimeter.

B

Yeah, I just put a note in there that um natalie and katie handle like lp creation, so um this will be good for them to.

A

Know either way I will share the recording, maybe also.

B

Yeah definitely- and I looked at the live page and it looks really good yeah.

A

So if you they have marketo access right, I believe.

A

A

Yeah, yes, just like I mean I'm happy to update them, but it's it's hard because sometimes I don't know when things goes. Live you know or when it's over it might be a little bit too much for me.

A

So I think it's more efficient if y'all get updated or like yeah.

A

I'm trying to log in.

A

Want my kettle.

A

And so maybe I'll show them also. So when you go to the issue, uh this marketo landing, page automation, ameritech demos, workshop issue, uh there'll be links to the live landing page and then to the link to the marketo uh uh kind like configuration.

A

So you want to click to the link to landing page in marketo, and it should take you to.

A

Should take you here to where I configured it: it's really under design studio, segment, marketing, amer enterprise, that's other landing pages. I mean segment marketing and marriage advice in my enterprise demo, events. The reason why I put it here instead of marketing activities is because it's actually global. It's for um you know not to a specific program, and the best practice in marketo is to do it in under design studio. So you can like practice it anywhere, really um in your in other, like various programs.

A

So then you can um edit draft.

A

And this will basically allow you to edit the page to remove that stuff.

A

It's very very easy, um I'm not sure if um y'all are familiar with html, but it is a little better to use html, uh it's very easy actually just like. So if you go to the workshop section, you double click on it, the best way to use html, because it's less um it's easier when you edit it. So if you go to html, if you need to remove something just take out this line item, that starts with li right and then uh backslash li.

A

So that's like a section- and this is the image source is where you uh copy the header image.

A

um I mean the header image and then h4 is the title of the workshop, and then this is the link blank underneath a target like graph, it's actually the url to the landing page or um for the workshop, and then you know it's attached with all these utm so make sure to include them uh we're still kind of finalizing what ucf to use. So I will share again once you know, but this is so far what I kind of like have this as a placeholder um utm, medium other, with utm source, marketo utm campaign.

A

The use case campaign utm that um is related to the workshop. So if it's a devsecops workshop, it will be the psycops use case. uh Utm feel free to ping me if you're, not sure what dtm to use and then utm content compliance workshop was just kind of the name of a high level description of the workshop, and then this right uh spam class hover that's registered. Now it's really uh the call to action, and that's it I mean there's a way to also edit it so like.

A

If you need to add something new, I would say just cop like copy this whole thing and then paste it. Underneath li to the li backslash, I would say copy paste and then you just change the source of the image things like that customize. So if it's not a devsecops, for example, a ci workshop, you would change the header image right. Then, just edit this here, uh like the title, the url just keep changing it to the new one that you want basically and then also the call to action.

A

There's a way to delete it here, but I worry it breaks it or you know or just delete. I guess you could do that too. Here, I think deleting is not as big of a deal but adding can get challenging. If you try to add it from here and then you click save afterwards and the new thing should appear here or if you delete it again, I can show you as well and I'm not gonna, I'm gonna delete the draft.

A

So let's say you delete one.

A

There's only one, but what I'm not gonna do is I'm not gonna approve draft. So then I change whatever I did earlier. It will just remove it, but if you know once if let's say you, what the changes is what you want, then you want to reprove. It.

A

So, like this green check, says it's approved so usually um yeah. If it's the right one, then you want to say approved at the bottom and it will refresh it with the right uh content and yeah, and that's it for updating the um demo and um events landing page for me, and then I think the second thing I wanted to cover is just a quick update on the mql drilldown report review that we chatted about with fdrs.

A

I got time with mona last. I think two weeks ago, um to kind of like at a high level, discuss what we wanted to discuss uh on, like with the sdr managers and so far, we've kind of like.

A

I think the goal is to identify top five priorities and then align it with what bonus team is trying to basically measure the model, not measure that one but like really keep track on uh with that team as well just so that we're both kind of like a line on looking at the data from all angles like so it's not like we're telling them. Oh, you need to look at x and then one of steve is telling us why it gets really confusing.

A

So that's what I'm trying to do is like nail down the top five priorities that we we all wanted to focus on for the sdr team when looking at this data um before we kind of set the first meeting and I'll share more with you all once I know what those five are, but at the high level we discuss some things about like knowing how many mqls are assigned for sdr territory, making sure um they are assigned to the right like if mqls are not moved out of the status.

A

So far, it's like for 48 hours. I believe something we want to chat with the manager about to just get a better understanding or have them ping, the team, so that the team understands like hey here are things that are still in mql status. Are you not seeing them or, like you know, prompt them to kind of look at those and then what else did we talk about?.

A

Yeah, I think those are the two that was mainly it and then potentially looking at. um I think, if they're sequenced correctly, um that was also another thing like so looking at the sequence, because I think there are new sequences that were created to make sure that most majority of the leads should go into the sequence that's created by monasteem, because then it's uh you know kind of like a little bit more organized steps and stuff like that um yeah, instead of them using their custom ones like or outdated sequences.

A

So that was another thing that we touched about so we'll we. We will meet again this wednesday. So again, like I think the final five is still not yet uh solid. So once it's solid I'll share with you all and we.

B

Can check out there.

A

As well on, if you know we want to add some stuff or um remove some stuff or you know, if you all have anything from your end, that you wanted to take a look as well um and then the other thing I wanted to touch on is there's this app to intelligent, nurture uh issue template that jackie created for demand, the dimension team.

A

So I can walk through it really quickly, but I believe this is a way right now I mean it's still not perfect yet, but um we're still kind of like finding out a little bit more of the kings, but I think we're closer. So um if you all need to submit um like adding invites workshop, invites to the intelligent nurture, um do submit this issue, template uh that's called app to intelligent email, nurture issuable template.

A

I believe there's also they're gonna recreate this in the field marketing project, but I think that's what we're trying to decide like what the process would be like, is it in demand or in the field marketing? um So I think that's what jackie and leslie still trying to decide but feel free to just use this for now and then um basically, I think you need to fill out the submitter checklist section um so at the intelligent nurture uh the name of the program that you know.

A

Let's say it's a workshop, uh please feel please put it there, uh so we know where to reference and then.

A

Because I think there was there's a step in the intelligent nurture to exclude people who already registered, so we want to make sure that's the case. um So, like you do need to put your program here. The links will be better just in case. You know we're not sure if the naming convention is or if that changes, we can click in and make sure the naming convention is what you have in marketo.

A

And then add your email to the intelligent nurture. So I think there's a scratch in here that.

A

Basically outlines what.

A

The intelligent nurture is so you may wanna.

A

You need to add a sheet, you need to add a line here.

A

On the intelligent nurture that you want to add and fill in all the details,.

A

And then provide email copy in intelligent, nurture copy doc. So, like let's say, I'm I think there's this is where the discussion is still like question mark written. I know right now your advice you're, creating it already as an email.

A

So you may you, may you may be able to skip this step to be honest, uh but I think there's a discussion like moving forward if we want to just create it in here uh instead of having two separate process where, like you're, creating it as a separate invite and then also recreating it in the intelligent nurture, but that's dvd, but if there's no emails yet somehow that's created, there's an instruction to put the copy in here.

A

Basically in this doc, let's link there um they invite copy yes, so that vertical can build it in marketo but again like. If it's you, you want to copy paste based output. Basically you send your names under email subject.

A

So um again, like I think you can skip this step right now, because you already have both of these invites created, and so I chatted with jackie and she said it's okay, for now it doesn't have to be super standardized uh in terms of look and feel um but yeah. I think this is just in case there's no copy. Yet you want to drop it here and then and then you can uh there's a mural linked to a mural on how um right now the intelligent nurture is structured in marketo.

A

But here you oh here you want to add the name of the reviewer, an approver, so I would say to yourself potentially or any product marketing person or anyone like that. That would need to approve the email copy. But again it may not be as relevant, because if you already have an email created for this, so then the if you look at the mural, it will explain exactly how the structure is um of the intelligent archer in cattle.

A

But it basically will help provide guidance on you know which stream you want to put this invite in, but I assume again like this is less also not too relevant because I would say for invites. Usually then it's probably just the second region, so you would select segment enterprise region amer, that's really how you recommend or to add these invites to or maybe mid market as well, because I know that workshops sometimes touch with markets.

A

So, like you, select mint market as well and the region that you want to add it to so I would assume here also isn't there so yeah fill in this section. If you're not sure, this will tell you exactly how everything is structured in marketo um the intelligent nurture.

B

I just have one quick question, so is this on top of what vertical is doing or just part baking it into their process?.

A

Making it into their process, so whatever I mentioned earlier, is the responsibility of the submitter so which is either yourself or the marketing party maker.

B

Okay and then what time are you wanting us to do this like create the issue, probably at the same time we're creating the copy I'm guessing? Okay, I would.

A

Say follow the same. um You know how you have like when you want the first invite to go out like you have like that, like kind of like work back schedule, I believe again yeah uh you, I would say, follow the same timeline as when you want your first invite.

B

Okay, perfect, so it's all pre first invite just build it into like creation of the coffee dog process issue. Okay, that makes total sense. I just wanted to like make sure it wasn't like okay, we're sending stuff with vertical and then there's a whole nother thing like they're the same thing just just like adding on some more intelligent stuff. So.

A

Yeah yeah. Sorry, I take a step back. I think I said that would be ideal if we were to stop the individual invitation process with you know what y'all are doing right now, where you're sending it from an email program, but I would say like since this one is right now is happening in parallel. um I would say right after you create your first email or vertical, create the first.

A

Invite then submit this for now, but then just so, we can use that email to put into the intelligent nurture, but moving forward once we if we decide that we no longer want to do that, then I would say create it before the first invite, like follow the first invite uh process on when to create this, because this will replace the first environment.

B

Okay yeah, so I'm just thinking like because I I have a workshop coming up. I think we already talked about that one that, but it's like already too late. Probably now so I'll have to do I'll have to start thinking about for q2.

A

B

A

Is the workshop I I I'm okay to make exceptions right like I feel like this is such a new process, and this is what the ideal process should, but if it's I mean we we're probably okay to set it like. You know, as a second invite for now, just because we're kind of like in the middle of that transition, it depends on when the workshop is happening like I feel like if it's still two weeks out.

B

Yeah, it's it's april 19th. So it's still a long ways like long ways quote unquote. It feels like it's coming up um but yeah. Let me let me give it a shot I'll go ahead and like it is, and we're good to go. Like you said, leslie was still sort of making stuff out like do you think I'm good to go ahead and create uh an issue for that one, or should I just wait till leslie's like completely.

A

No just go ahead and create it. I think it's.

B

A

um We can we can test it out with one. You know like it's, not, I would say the rule of thumb is if it's still out uh at least I would say minimally, I would say a little bit over two weeks right so that we have at least two weeks of promotion of this here I would say I'll put in it and we can we can. uh I can try to squeeze it in cool.

B

I'll go ahead and do that today.

A

Yeah, I would say like if it's like, still 17 days or something because then I have to have time to put it in, like ideally I'd like to have on the sweets of this kind of going. This is a weekly nurture, so yeah promotion.

B

Yeah, I just don't want to like stress you out or like put too much on your plate if you're like, if it's too close right, but if it's yeah it sounds like it's fine. So.

A

I think if it's again and I'm if it's one or two like you know.

B

That's probably.

A

Not as big as like, okay yeah that'll be like. Oh, I have to like play catch up at all these, but I am doing a work. I'm reworking the intelligent nurture right now, anyway, on content, so perfect timing, I would be able to add that to my workflow.

B

A

Yeah, especially if these ones, the emails are created right already,.

B

Yeah, I've already written all the coffee and everything, so it shouldn't be.

A

Is it created in marketo or no? Yes?

A

Okay, so I.

B

Would just need to clone, we don't even need to.

A

Technically, involve vertical but yeah just tag it there tag it in there and then uh I'll figure it out and technique, use that use that template and then tag me. I might just remove it all, because all I need to do is just clone your your stuff.

B

Okay, I'm definitely I'll make sure to tag the fmc as well katie or natalie, um because they just do so much with this process that I feel like I'm.

A

Wondering if, like.

B

A

B

They'll want to be involved in this moving forward compared to me just because I know for sure I'll be.

A

B

The issue, but I wonder how much they'll be actually doing stuff on the back end, so I'll tag katie yeah. I.

A

Just tagged him.

B

I'm sure she'll be so excited so yeah.

A

I'm really excited too I'm like yeah. Finally, we have like new trust yeah. I think this is what we've been trying to do for.

B

A long time so we're getting closer.

A

Which is awesome, yeah.

B

A

Yeah, I think one of the other things that jackie is trying to figure out is- and I think that's- maybe the drawback for now not being able to send it just from the intelligent, intelligent nurture. It's like. How do we make sure to um if we want to get a little bit more targeted how to do that basically um like if we want to say okay after the first invite the second invite.

A

We only send it to people who click like do another blast, people who click but did not um register or something like that, she's trying to figure that out with luis, because it's a little bit more technical on the back end as well as particularly yeah,.

B

I mean anytime, you can begin to track things like that to leverage them in future senses. I mean it's, usually beneficial. I've only ever done it, though, like on a one-off basis, though so yeah, but it sounds like a really good idea. So yeah.

A

Because I feel like, if we were, I think they were saying how like, if we were able to do something like that, then um we might, you know, get out of the one-off right, because.

B

A

Can technically manage all the email sense from the intelligent nurture and make sure that people are still getting hit more than once, because right now, with the current process, they get the same batch of people will only get it one time um like midnight yeah, but if we are okay, so yeah and that's all I have, I don't have anything else from your and you want to share.

B

I don't I feel, like I had a question, but then I am no. I don't so. Okay yeah! That's it! Thank you for putting this together and putting the intelligent nurture together. I think it'll be really good. So.

A

Yeah, I'm super excited.

B

Yeah yeah, thank you.

A

Thank you for jumping in, I think, like we have a lot of really exciting collaboration that you know.

B

A

I'm so it's really we're close yeah we're getting a little bit more like, I feel, like you, know, kind of like close, like closely aligned, so I'm really excited like we haven't. We've never had like this like where we do it, tech demo and event join. You know, retargeting thing and never had uh like the intelligent or sure what did wasn't there. You know so we were kind of like working on our own spaces. Almost now we're like really joining and super exciting.

B

Yeah, it is, it is.

A

Yeah cool thanks, megan thanks, matthew, I'll see.

B