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From YouTube: Email Marketing Best Practices: Content & Messaging
Description
Learn a few things about email marketing best practices from your resident email marketing geek, Nout Boctor-Smith.
B
A
All
right
somebody
tell
me
how
to
oh
present
they're
derp,
okay.
Well,
I
guess
I'll
get
started
when
people
can
trickle
in
so
this
is
email,
marketing,
best
practices,
the
content
and
messaging
edition,
and
I
didn't
know
if
there's
anybody
going
to
be
on
the
call
that
didn't
know
who
I
was
so
here.
I
am
you
know
who
I
am
so
I'm
going
to
go
through
this,
but
I
am
newt.
A
So
we're
talking,
subject,
lines
pre-header
text
from
name
and
from
address
headlines
body
copy
calls
to
action,
so
email
open.
I
love
this
gif.
So
what
what
really
gets
people
to
open
an
email,
you're
thinking,
subject
line?
That's
definitely
one
of
the
things.
Maybe
the
main
thing
I
don't
know,
but
when
you're
crafting
a
subject
line
the
the
main
idea
here
is
you
want
to
justify
the
send
and
connect
to
a
problem?
A
Try,
I
say:
try
28
to
39
characters,
because
obviously
it
really
depends
on
your
audience.
What
is
going
to
resonate,
but
studies
suggest
that
that's
kind
of
a
sweet
spot
but
of
course,
that's
debatable
front
load
so
because
of
both
email,
clients
and
desktop
and
mobile,
especially
mobile
clients.
You
have
a
very
short
like
number
of
characters
that
it'll
show,
so
you
want
to
front
load.
A
The
most
inform
put
the
most
important
information
first,
be
specific,
so
emphasize
what
the
reader
will
get
and
don't
forget
to
test
because
subject
line
tests
are
pretty
easy.
I
say
that
all
right,
so
here
are
some
examples
of
things
you
should
never
ever
do
with
subject
lines.
The
top
two
are
actual
examples
from
my
inbox,
which
are
basically
like
fake
subject
lines
like
regarding
or
replying
to
something
I
hate.
These
don't
do
that.
A
A
So
if
you,
if
you
like
shit's
creek,
she
said
no
oops
don't
do
this.
These
are
considered
dark
patterns
and
deceptive
practices
and
they're
a
quick
way
to
not
only
make
your
subscribers
bad
damage
your
brand
reputation
and
get
and
get
people
to
mark
you
a
spam
so
like
we
need
to
just
make
sure
we're
just
honest.
A
A
A
Does
your
subject
line
represent
an
authentic
value
proposition,
give
a
reason
to
why
as
to
why
the
subscriber
should
be
talk.
Taking
the
time
to
read
your
email
is
your
subject
line
point
first,
meaning
is,
is
the
most
important
part
of
it
at
the
beginning,
and
then
is
your?
Is
the
logical
next
step
in
the
thought
sequence
so
go
ahead
and
open
the
email
like
you're,
telling
a
story,
and
the
next
step
would
be?
Oh,
okay.
I
want
to
hear
more.
A
So
this
is
a
checklist
you
can
use
and
then
there's
a
the
q
dive
method
and
both
of
these
checklists
were
taken
from
people
that
spend
a
lot
of
time
on
content
and
emails.
So
I
will,
if
you
want
to
read
more
about
it.
I
have
some
like
bibliography,
you
can
view,
but
the
q
dive
method
is
really
cool.
A
I
think,
because
you
could
take
each
one
of
these
or
combine
them
together
to
create
interesting
copy,
so
contextual,
personalized,
localized,
segmented,
relevant,
anticipated
urgent
is
usually
like
if
it's
topical
like
an
event
or
a
deadline,
emotional,
that
one's
kind
of
tricky
you
don't
want
to
manipulate
people
using
emotions.
That's
not
cool
detailed.
It
answers
the
question.
What
is
this
email
about
intriguing?
So
I
kind
of
like
detailed
and
intriguing
intriguing
as
questions
curiosity,
mysterious,
humor
puns,
I
love
puns
and
humor
visual.
A
I'm
sure
all
of
y'all
have
seen
this
before
a
very
short
subject
line,
or
a
very,
very
long.
One
on
political
emails
tend
to
do
both
of
these
we've,
also,
probably,
with
black
friday,
coming
up,
we've
seen
a
lot
of
weird
emojis
punctuation,
just
trying
to
get
your
attention
and
then
the
last
one's
earned
so
like
testimonials
reviews
endorsements.
A
A
Sorry,
that's
a
good
question
matt!
I
will
get
to
that
in
a
second.
So
you
know
marketing
daily.
So
that's
the
newsletter's
name
bimmy
boom
is
this
thing
cnn
is
issued,
but
like
it
doesn't
it's
like
it's
almost
like
it
was
written
by
a
machine.
It
just
doesn't
flow,
also
there's
two
colons,
which
is
like
no
no
for
me.
I
just
I
see
that
and
I'm
like,
oh
and
then
the
second
one
extended
offer
last
chance.
A
Pre-Order,
like
I
don't
care
you're,
not
getting
get
get
to
your
point
like
what
is
your
point?
What
are
you
trying
to
sell
me
and
then
oops
my
bad
hold
on?
They
have
the
free
gift
all
the
way
at
the
back
all
the
way
at
the
end
and
if
you're
on
a
mobile
device,
you're
not
gonna,
see
that
you'll
see
it
like
extended
offer
last
all
right.
So
here
are
two
that
I
like.
Oh
really
tell
me
more
so
netflix
they
do.
A
So
I'm
like,
oh,
you
have
a
tv
show
you
might.
I
might
like
tell
me
more
and
then
this
bath
and
beyond
one
really
like
it
gets
me
because
it
has
like
two
value:
props
that
are
killer.
The
saving
100
is
like
yeah,
I
want
to
say
100,
but
never
vacuum
again.
I
mean
that
is
like
jackie,
you're,
crazy.
Jackie
says
she
loves
vacuuming.
I
I
I
hate
it
like
I'll,
do
it
sort
of,
but
like
I
really
hate
it
so
so
one
thing
to
consider
with
subject
lines:
they
do
affect
other
metrics.
A
For
the
longest
time
we
were
told
like
subject:
lines
only
affect
open
rates.
That
is
not
true.
They
they
do
affect
click-through
rates
and
conversions.
So
really
you
don't
want
to
estimate,
underestimate
your
subject
line
and
also
like
if
nobody
opens
your
email,
like
all
the
work
that
you've
done
is
for
not
really
so.
A
A
You
should
just
like
keep
your
eyes
on
them
watch
them,
but
one
of
the
reasons
why
I
mean
I
think
we
all
know
this,
but
I'll
just
review
this
for
people
that
may
not
be
familiar
with
why
email
open
metrics
are
just
so
all
over
the
place,
and
that
is
because
the
way
that
email
opens
are
counted
is
through
a
little
one,
pixel
one,
a
tiny
little
pixel.
So
when
this
image
this
one
pixel
image
loads,
an
email
is
counted
as
open.
A
Well,
what
happens
if
there's
an
issue
with
your
internet
and
it
doesn't
load
or
you
don't
have
images
turned
on
by
default?
Does
not
load
or
you
have.
Your
company
has
some
sort
of
like
spam,
checker
or
like
image
check
or
something
that
loads
it,
but
it
doesn't
you're,
not
actually
opening
it.
So
you
just
have
to
be
careful
with
these
sort
of
things
because,
like
you
could
have
false
positive,
you
could
have
false
negatives.
Thank
you.
A
It's
a
one
by
one
pixel
image,
one
by
one
pixel
image
I
kept
wanting
to
say
one
by
one
pixel
pixel.
That
is
not
a
thing.
So
that
is
what
I
have
to
say
about.
Subject
lines
so
before
we
get
to
the
rest
of
envelope
fields,
matt
asked
a
really
good
question
about
what
I
think
about
personalization
and
subject
lines.
That's
a
really
good
question.
I
actually
give
a
presentation
like
a
month
ago
or
so
about
personal,
a
little
bit
about
personalization.
A
I
just
think
we
think
I'm
just
gonna
put
matt
in
the
subject
line
or
in
the
email,
and
I'm
done
you
know
like
did
my
personalization
for
the
day
good
job,
pat
myself,
on
the
back
and
that's
not
how
it
works
back
like
when
you
could
pull
a
merge
field
into
email
for
the
first
time
like
adding.
First
name
or
adding
job
title
or
whatever
was
really
cool.
A
Now
it
is
not
and
everybody
does
it,
and
even
if
you
check
your
spam,
there's
probably
at
least
50
percent
of.
What's
in
your
spam,
has
your
first
name
in
there.
So
it's
no!
It's
like
really
lost
the
like
coolness
of
it,
so
I'm
not
like
against
it,
and
I
think
you
could
add
first
name
or
do
testing
to
see
if
it
matters
but
a
lot
of
times
like
I
don't
think
it
helps.
I
that's
just
my
thing.
A
I
just
don't
think
you
shouldn't
trip
over
yourself
to
add
first
name
or
add
a
personalization
that
way
yes,
zach
says:
personalization
also
requires
data
normalization
and
not
sending
a
hey,
matt,
all
all
uppercase,
or
in
my
case
this
has
happened
to
me
before
someone
will
put
like
new,
my
name
but
like
with
the
actual
phonetic
spelling
next
to
it
so
it'll
say
like
hey
new
pronounce
n-e-w-t
and
then
I'll
get
an
email
that
says
hi
new
parentheses,
pronounce
new
wt
and
I'm
just
like.
Oh
yeah,.
B
Because
at
some
point,
you're
right,
there's
like
part
the
the
automated
personalization
became
like
this
really
hot
thing
in
the
email
and
everyone
just
became
expected,
and
that's
actually
one
of
the
hacks
that
I
do
to
to
sort
out.
The
spam
is
like
when
I
sign
up
for
things
I
sign
up
in
all
capitals,
and
so
that's
how
I
know
if
it's
like
a
it's.
B
An
automated
email
is
that
if,
if
the
personalization
is
all
in
caps,
then
like
it's
an
automated
email
and
that
goes
to
spam,
so
it
has
to
be
done
like
I
feel,
like
it's
just
expected
and
to
zach's
point.
There
has
to
be
some
type
of
like
connection
to
the
personalization,
not
just
like
hey,
let's
automate,
somebody's
first
name,
because
they're
gonna
they're
gonna
open
an
email.
Actually
I
think
it's
the
opposite
for
me
is
like.
If
I
see
my
name,
I
automatically
think
I'm
like.
Oh,
this
is
an
automated
email.
A
Yeah
exactly
for
me
I'd
rather
you
like
as
a
consumer
of
marketing.
I
would
rather
you
the
marketer,
spend
time
on
actually
segmenting
your
list
and
send
me
relevant
messaging
than
put
newt
or
buchter
or
whatever
in
my
email,
like
don't
waste
your
time
with
that,
because
that
does
not
get
my
attention.
A
C
A
Yeah,
it's
like
magic
whoa,
my
name's
in
the
email,
that's
so
cool,
but,
like
you
know
our
our
subscribers
are
like
not
fazed
by
that
at
all,
and
they
probably
are
annoyed
by
it
because
they're
just
like.
Why
don't
you
send
me
emails
that
are
cool
or
whatever
I
don't
know,
yeah
yeah?
I
mean
I
think
it's
different
jackie
jackie
said
that
it
can
help
with
sdr
outreach,
because
it's
oh
in
a
one-to-one
email.
That's
that's
more
like
I'm
writing,
like
my
mom,
an
email
or
something
like
more
of
a
personal
letter.
A
So
the
the
rest
of
the
envelope
fields,
the
from
name
the
from
email,
the
reply
to
email,
I'm
just
gonna
hit
hit
on
these
real,
quick,
your
friend
name,
the
subscriber,
should
know
who
right
away,
who
it's
from
we're
pretty
good
with
this,
like
usually
we'll
say,
like
git,
lab
or
some
sort
of
get
lab
team,
or
something
like
that
pick
one
and
stick
with
it.
We
usually
say,
or
you
can
try
testing
some
people.
I've
noticed
like
some
companies
will
test
like
a
person
like
it's
coming
from
newt
or
whatever.
A
A
I
think
some
brands
it
like
like
if
it's
from
tanuki
or
something
like
that
like
I
think
it
makes
sense
for
some
brands
if
you
introduce
it,
but
I
would
avoid
generic
terms
like
newsletter
info
like
I
will
get
emails
from
newsletter
and
I'm
just
like.
I
don't
know
who
this
is
make
sure
you
just
you
keep
it
short
we're
saying
like
20,
characters
or
less
and
then
from
email.
You
want
to
use
a
well-branded
from
email
address.
A
You
want
to
make
sure
that
from
email
address,
the
domain
matches
your
your
domain
and
that
you
have
your
sbft
camera.
I
don't
want
to
go
into
all
that,
but
that's
one
important
thing
and
then
reply
to
email
address.
We
want
to
make
sure
it's
always
friendly
and
not
like
a
closed
inbox
or
an
inbox
that
doesn't
exist.
That's
a
that's
really
mean
all
right,
so
pre-header
text
preview
text,
it's
not
exactly
the
same
thing,
but
we
kind
of
use
it
interchangeably.
A
We
want
to
make
sure
you
use
this
in
conjunction
with
your
subject
line,
because
you
have
the
extra
space
to
use
to
to
get
more
of
your
message
across.
In
case
your
subject,
line
like
you
wanted
to
say
more
and
you
just
didn't-
have
enough
room,
so
don't
leave
a
blank,
because
I
think
that
like
when
you
see
view
in
browser
text
because
it'll
just
pull
in
the
preview
pane
will
just
put
in
whatever
the
first
like
I
don't
know
up
to
90
characters
that
it
fine.
A
I
just
think
it's
like
kind
of
lazy.
I
guess
and
then,
like
I
said,
some
email
clients
show
90
characters.
So
there
is
some
flexibility,
okay,
so
moving
on
to
the
email
click.
I
love
this.
It's
like
one
of
my
favorite
gifts,
but
80
percent
of
the
time
your
one
goal
for
emails
to
get
that
click
we
are
specifically,
we
are
demanding.
So
most
of
our
emails
are
trying
to
get
people
to
take
an
action
and
then
20
of
the
time
we
have
some
informational,
maybe
newsletter
type
emails.
A
A
So
email
copy
we're
going
to
get
into
this
a
little
bit
so
so
this
is
one
of
my
favorite
tech
or
quotes
from
herschel,
gordon
lewis.
When
you
emphasize
everything
you
emphasize
nothing,
I
think
you
all
could
agree
with
me.
The
average
adult
reader
can
read
250
to
300
words
per
minute.
The
average
reading
time
for
an
email
is
11
seconds.
Then
the
ideal
length
of
an
email
is
around
50
words,
so
this
is
from
aweber
tom
tape,
so
email
copy.
A
By
that
I
mean
your
headlines,
your
body
copy
your
call
to
action.
Here's
an
example
of
a
google
ads
email,
it
has
a
headline
sub
headlines
are
optional.
This
one
doesn't
sort
of
have
one.
It
has
short
paragraphs,
bulleted
copy,
a
very
clear
call
to
action,
and
I
want
to
talk
about
cognitive
load.
It's
it's
a
thing
and
you
can
read
more
about
it
on
nng
nielsen
norman
group,
but
it
minimizing
cognitive
load,
maximizes
usability.
A
What
cognitive
load
is
is,
basically
our
brains
have
limited
processing
power
like
a
computer
and
when
it
when
our
brain
gets
overloaded,
we
just
can't
like
we
will
just
bounce.
We
will
stop
doing.
We
will
slow
down
we'll
be
like
this
cat
over
here.
That's
just
like
too
many
choices,
so
we
want
to
minimize
cognitive
load.
That's
what
we
want
to
do
in
email
to
do
that.
You
want
to
use
your
copy
really
wisely.
A
A
So
just
consider
that
when
you're
writing
your
copy
and
you're
creating
your
design.
One
big
thing
I
will
tell
people
is
like
you
I
already
mentioned:
that's
11
seconds
is
the
average
time
it
takes
to
an
email
to
read
an
email
subscribers
scan
your
emails
instead
of
reading
them.
So
you
want
to
use
strong
headlines
that
are
larger
so
that
you
can
just
quickly
glance
at
something
and
see
the
main
topics
you
want
to
elevate
important
messaging
like.
D
D
We
did
sort
of
an
a
b
test,
oh-
and
I
actually
mentioned
this
to
the
team,
quite
often
of
of
what
that
looks
like
which
you
just
showed
so
thanks
for
doing
that,
yeah,
because
because
it
does
actually
work
and
then,
when
you
think
of
the
context
I
get
prospected
to
every
day,
I
get
marketing
emails
every
day
and
it
literally
does
come
down
to
what
I'll
read
and
I
am
more
I
found
inadvertently.
I
am
more
likely
to
read
an
f-shaped
email
believe
it
or
not.
A
Yeah
exactly-
and
I
think
obviously
I
mean
I'm
reading
some
of
the
comments.
Shane
like
this
is
the
average
marketing
email.
There
are
some
cases
where
11
seconds
is
absolutely
way
on
the
lower
end
of
what
people
will
give
and
it's
not
necessarily
like
you
has
to
be
this
way,
specifically
with
newsletters
like
I
used
to
run
a
newsletter.
That
was
extremely
successful,
but
it
was
very,
very
long
like
way
more
than
11
seconds.
A
So
I
think
it's
just
what
your
what
your
subscribers
are
willing
to
do
and
if
you
provide
value
they
will
continue
to
engage
newsletter,
tends
to
be
more
valuable.
Yeah
shane
long
copy
takes
a
lot
of
work
to
get
right
and
it's
a.
It
is
a
lot
of
work,
so
I'm
just
going
to
move
on,
but
with
email
back
to
email
copy.
A
It
really
depends
on
who
you
ask
depends
on
who
your
readers
are,
but
it
actually
takes
more
cognition
to
digest
really
long
sentences.
So
I
always
tell
people
when
I'm
consulting
for
email
copy
is
shorten
your
senses,
don't
waste
your
reader's
time,
get
get
to
the
point
quickly
and
then,
and
if
you
can't
answer
the
question,
why
am
I
sending
this
email
like?
Maybe
you
don't
need
to
be
sending
it
pay
close
attention
to
your
value,
proposition
break
your
copy
into
chunks.
A
So
if
you
do
have
like
content,
that's
important
use
paragraphs
break
them
into
chunks.
Add
some
white
space
make
it
easier
to
digest,
and
so
it's
not
just
a
wall
of
copy.
So
we
said,
minimize
cognitive
load
use
a
messaging
in
design,
but
I
don't
I'm
not
going
to
talk
about
design
here.
Hierarchy
make
every
word
count.
A
I
didn't
add
a
slide
here,
but
what
I
mean
by
messaging
hierarchy
is
your
subject.
Lines
are
literally
large
and
then
you're
you're
excuse
me,
your
headlines
are
large
and
your
sub
headlines
are
smaller
and
then
your
body
is
the
smallest.
So
that's
like
it's
a
visual
hierarchy
so
headlines.
That's
one
thing
like
I.
I
don't
see
a
like
a
lot
of
companies.
I
think
just
miss
out.
They
don't
use
headlines.
A
Headlines
are
just
a
really
easy
way
to
get
your
main
point
across
quickly
for
somebody
that's
just
glancing
to
see
and
then
they
can.
If
they
read
your
headline
yeah,
I
want
to
hear
more.
They
can
continue.
Reading
your
email
right
clearly
put
what
matters
to
the
customer.
First,
I
mean
this
is
very
similar
to
subject
lines
right,
don't
be
cheesy,
get
right
to
the
point.
A
Don't
use
too
many
words
if
you're
using
all
caps,
keep
your
headlines
shorter,
put
value
at
the
beginning
of
your
headline
and
ask
yourself
what's
in
it
for
me,
make
every
word
count.
I
mean
I'm
repeating
myself
here,
but
it's
true,
and
then
this
is
like
one
of
my
most
favorite
thing
to
say.
I
think
email
is
not
a
landing
page.
Email
is
not
a
landing
page.
I
know
for
some
instances,
you'll
have
really
really
long
emails
that
are
that
are
almost
like.
A
So
you
want
to
tell
the
subscribers
enough,
but
not
too
much.
You
want
to
reduce
options,
only
keep
what's
absolutely
necessary.
So
once
again
that
cognitive
load,
we
want
to
reduce
that
talk
like
a
person,
because
people
buy
from
people
and
tell
a
story.
You
guide
the
reader
through
a
logical
series
of
micro,
conversions.
I
believe-
that's
I
forget
his
name,
but
it's
mech
labs
like
framework
okay,
so
call
to
action
the
button
thingy
in
the
email.
We
call
a
button
call
to
action
whatever.
A
So
I
want
to
talk
about
hicks
law,
real,
quick,
it's
a
law
of
ux,
where
it
states
that
the
time
it
takes
to
make
a
decision
increases
with
the
number
and
complexity
of
choices,
which
is
why,
when
we're
doing
like
non
long
format,
newsletter
type
emails,
we
generally
don't
recommend
using
multiple
primary
calls
to
action.
One
email
there's
a
few
exceptions
like
I
said,
but
you
want
to
have
like
one
primary
call
to
action,
and
you
want
to
make
that
button
like
big
enough
to
click.
A
I
think
it
was
apple
that
recommends
44
by
44
pixels,
so
that
on
your
phone
you
can
actually
touch
it.
Make
it
clear
make
it
a
button.
I've
done
a
lot,
a
lot
of
tests
in
my
career
when
it
comes
to
like,
like
a
text,
link
versus
a
button
buttons,
always
always
outperform
text
links
happy
to
like
be
wrong.
A
So
I
would
recommend
them
unless
we
test
and
realize
that
it
doesn't
matter.
I
recommend
ghost
buttons
for
secondary
call
to
action,
but
not
primary.
So
here
are
just
two
really
quick
examples.
I'm
sorry
I'm
having
to
pick
on
serious
decisions.
I
love
their
content,
I'm
just
really
like
sometimes
disappointed
with
their
emails
on
the
left.
We
have
an
email
from
like
their
upcoming
webcast,
and
the
headline
is
like
in
the
in
the
call
to
action.
A
Is
that
like
green
color,
there's
no
content
hierarchy
and
there's
no
button,
it's
not
very
clear
what
the
cta
is.
This
is
like
so
small
and
that
weird,
like
nothing,
really
stands
out
and
then
from
the
email
on
the
right.
It's
hard
to
read
it's
all
one
image
too,
which
we
don't
really
recommend,
and
then
it's
like
really
long
and
it's
unclear
so
how
to
formulate
a
call
to
action,
a
button.
A
Whatever
you
want
to
call
it,
you
want
to
emphasize
what
the
reader
will
get
rather
what
he
or
she
has
to
part
with
value
and
relevance.
So
this
is
an
example
for
mech
labs.
Buy
membership
is
negative
because
you're
partying
with
your
money
versus
option,
one
get
membership.
Okay,
it's
better,
but
it's
kind
of
vague,
vague
option.
Two
is
find
gym
and
get
membership,
it's
relevance
and
value.
This
is
just
one
example.
A
Yeah,
jackie,
the
white
on
light
blue,
is
really
hard
to
read
so
this
I
still.
I
stole
all
these
words.
I
didn't
steal
them,
but
campaign
monitor.
Has
this
really
good
blog
post,
where
they
just
list
a
lot
of
action?
Words
and
that's
a
really
great
place
to
start,
because
it's
a
button,
you
don't
have
a
lot
of
room
to
get
creative.
You
probably
don't
want
a
really
long
button
because
it,
I
don't
think,
really
adds
anything
to
it.
A
It
just
kind
of
complicates
it,
but
I
noticed
in
when
I
worked
at
red
hat.
I
did
like
a
meta
analysis
of
a
lot
of
the
nurture
emails
and
I
noticed
the
ones
that
performed
the
best
out
of
the
top
ten.
I
think
eight
of
them
had
action
buttons.
Excuse
me
action
copy
in
the
buttons,
so
I
mean
I
don't
know,
take
that
with
a
grain
of
salt
but
like
when
you're
formulating
a
call
to
action.
I
think
a
really
good
way
to
start
is
to
literally
use
an
action
word.
A
So
here
are
some
that
you
can
use
keyword,
action
exactly
so
real,
quick
about
cta
design,
just
because
it's
really
hard
to
talk
about
content
without
design
your
call
to
action.
Your
button
design
is
a
visual
cue.
It
should
stand
out
from
the
rest
of
the
content,
so,
like
jackie
said
that
making
it
hard
to
read
with
a
light
on
light
color,
not
using
contrast,
is
not
the
way
you
want
to
go.
Use
color
shape
size
to
achieve
number.
A
So
I'm
kind
of
getting
a
shruggie
with
placement,
but
I
will
say
the
simpler
your
messages,
the
more
acceptable
it
is
to
have
your
cta
at
the
top
of
your
email
or
closer
to
the
top.
I
think
in
the
test
I've
run.
I'm
expecting
the
user
to
want
to
learn
more
about
something
before
they
click
and
that
usually
tends
to
be
what
what
the
outcome
is,
and
then
people
will
argue
about
the
scrolled
and
the
fold
and
all
this
stuff,
but
so
I
really
recommend
testing
ctas.
A
A
E
Yeah
I
have
a.
I
have
a
quick
comment
on
the
sdr
team.
I
would
love
to
engage
with
you
on
kind
of
how
maybe
show
you
a
couple
of
these
sponsorship
ads
that
we're
doing
within
linkedin.
We
have
an
inmail
campaign
coming
up
and
we
actually
are
creating
content
for
that
now,
so
would
love
to
collaborate
with
you
if
you
have
a
moment
in
the
coming
weeks
on
how
our
content
looks
and
if
you
have
like
any
standout
pointers.
So
I
appreciate.