►
Description
No description was provided for this meeting.
If this is YOUR meeting, an easy way to fix this is to add a description to your video, wherever mtngs.io found it (probably YouTube).
A
Good
morning,
good
afternoon,
good
evening
from
wherever
you're
watching
this,
my
name
is
Colleen.
Greco
and
I
have
the
pleasure
of
leading
Global
partner
marketing
made
up
of
both
channels
and
alliances,
marketing
and
I'm.
Putting
this
recording
together
for
today's
marketing
functional
conversation.
A
So
first
I'll
go
through
the
channel
marketing
team,
which
is
this
team
over
here
on
the
left.
Karen
porschati
is
the
most
senior
member
of
the
team
with
about
two
years
experience
here
at
get
lab
and
I.
I
am
remiss
in
saying
that
the
channel
marketing
team
itself
is
about
two
years
old,
so
everything
I'm
about
to
share
didn't
exist
before
that
time.
So
we
have
certainly
come
a
long
way.
A
Karen
is
responsible
for
the
development
of
our
instant
marketing
campaigns.
Each
campaign
has
between
50
and
80
assets.
A
So
it's
a
lot
of
work
and
she
Partners
very
closely
with
our
go
to
market
team
and
the
product
marketing
team,
the
campaigns
team,
digital,
it's
very
cross-functional
role
and
she
does
a
great
job
at
it
and
is
also
responsible
for
partner
Communications
Kelly
Walker
on
the
team
is
responsible
for
executive
engagement
programs,
so
partner,
Leadership,
Summit
partner,
sko,
our
inclusion
in
gitlab
sko,
some
of
our
executive
roundtables,
PR
AR
strategy
for
the
program
and
we're
really
thrilled
that
she's.
Here,
Samara
Souza
has
been
on
the
team
for
about
a
year
and
a
half.
A
She
is
responsible
for
our
MDF
program,
our
partner
partner,
concierge
program,
the
user
evidence
tool
which
is
heavily
leveraged
by
our
customer
references
team
and
product
marketing,
which
is
another
great
cross-functional
engagement.
Lauren
Roberts
on
the
team
is
responsible
for
the
development
and
deployment
of
our
partner
microsites.
So
the
partner
has
a
website.
A
We
want
to
be
listed
on
there
and
we
want
the
content
to
be
constantly
updated
and
refreshed
with
our
latest
and
greatest
messaging.
That
happens
through
the
tools
that
Lauren
uses
to
deploy
the
partner
microsite
on
their
website,
and
so
she
can
go
in
and
constantly
change
that
content
making
sure
it's
always
in
brand
and
within
our
guidelines.
A
Gabby
chorney
on
the
team
originally
joined
us
as
an
alliance
marketing
manager,
but
the
opportunity
opened
up
to
be
able
to
deploy
Channel
marketing
managers
in
the
regions
and
she
jumped
at
it
in
typical
Gabby
fashion.
She
handles
Amir
and
APAC
and
is
doing
an
awesome
job.
Getting
those
teams
and
those
Partners
engaged
and
Daria
will
look
is
joining
us.
Thankfully,
she
is
starting
next
Monday
January
16th.
A
She
had
you
know
some
Visa
issues
and
whatnot
and
recently
just
moved
to
Amsterdam.
So
we
we
have
been
delaying
this
start
for
about
two
or
three
months,
so
we
are
so
happy.
She
is
through
that
part
of
the
process
and
able
to
join
us
on
the
16th.
She
will
be
supporting
Amia
and
public
sector
and
then
Terry
Stone
on
the
team
is
a
contractor
that
helps
to
support
our
programs.
A
A
So
our
fy24
plan
falls
under
these
six
pillars
and
you'll
see
everything
we
do
has
to
fall
in
these
six
pillars
or
it
is
considered
out
of
scope,
and
so
it
gets
executive
engagement
and
thought
leadership.
That
is
the
responsibility
primarily
of
Kelly.
Although
there
you
know
there
are
some
pieces
of
those
two
sections
that
do
fall
to
Karen's
responsibility.
But
if
you
think
of
those
programs,
Kelly
is
the
dri
partner.
Comms
Karen
is
the
dri.
She
is
content
and
Communications
partner
programs
depending
on
the
program.
A
That
is
where
Samara
and
Lauren
split
their
responsibilities
partner
in
enrichment.
So
our
Champions
program,
or
you
know,
partner,
sko
or
partner,
commit
that's
all
Kelly
and
then
our
demand
Generation
and
you
know
we
just
kind
of
walked
through
a
fair
amount
of
what
that
looks
like
that
really
falls
to
the
channel
marketing
managers
to
support
and
execute.
A
So
we
divide
our
plan
up
to
two
through
and
with
partner
for
FY
24,
and
two
partner
really
means
that
meaningful
engagement
with
our
git
Lab
Partners.
So
we
have
two
what
we
call
tracks
not
tiers,
so
we
kind
of
think
side
by
side
rather
than
or
horizontal
versus
vertical.
A
The
select
partners
are
the
chosen
Partners.
So
there's
about
50
select
Partners
globally,
but
there's
a
subset
of
that
that
we
are
really
focused
on
that.
We
are
applying
resources
to
Dollars
to
you
name
it
and
they
get
our
Focus.
They
get
our
time
and
attention
and
that's
where
we
develop
the
executive
relationships
at
partner,
Leadership
Summit.
That's
where
the
channel
marketing
managers
expand
beyond
the
gatekeeper
and
really
work,
because
sometimes
that
gatekeeper
can
be
a
gatekeeper
and
a
little
bit
of
a
bottleneck
rather
than
a
conduit.
A
And
so
our
goal
is
to
to
you
know,
make
connections
over
and
above
the
gatekeeper
so
that
we
can
receive
our
unfair
share
of
voice
with
respect
to
those
partner
plans
and
then
deepening
the
technical
bench.
So
the
the
Champions
program
will
do
just
that,
where
you
know,
if
you
think
about
the
technical,
the
Technical
Resources,
that
the
partner
sure
they
receive
our
certification,
and
that
is
an
investment
in
both
time
and
dollars.
But
where
is
the
Loyalty?
Where
is
the
you
know?
A
Where
are
they
driving
preference
rather
than
gitlab
being
a
tool
in
their
toolbox?
A
toolbox?
Excuse
me,
the
Champions
would
be
Advocates.
They
would
be
leading
with
gitlab,
because
primarily
they
are
uncovering
the
sales
opportunities
at
these
engagements.
It
isn't
the
seller,
so
we
need
to
make
sure
that
we
develop
an
advocacy
program
to
reward
and
recognize
these
champions
for
all
that
they
do
and
that
pilot
will
be
kicking
off
towards
the
end
of
q1
for
through
partner.
A
You
know
these
are
programs
that
support
our
growth
targets
so
back
to
Karen,
developing
the
content
for
instant
campaigns,
the
microsites
digital
and
social
programs
working
with
the
channel
marketing
managers
to
equip
these
partners
with
the
tools
they
need
to
execute
on
their
demand
generation
campaigns
and
with
partner.
It
is
the
development
of
these
integrated
campaign
initiatives
that
that
developed
the
pipeline
that
move
these
Partners
further
and
further
along
and
each
one
of
these
campaigns
includes
many
different
marketing
Vehicles,
so
digital
social,
their
awareness,
emotions,
there's,
thought
leadership.
A
There's
you
know
blog
content,
there's
landing
page
content,
there's
nurture
content.
There
is
content
for
regional
events
and
trainings,
because
we
believe
that
without
training,
the
folks
that
are
going
to
receive
these
leads,
we
might
as
well
not
just
do
the
activity.
A
So
there
is
a
there
is
a
very
focused
effort
to
make
sure
that
the
training
happens
before
these
campaigns
ever
kick
off
and
with
respect
to
alliances,
making
sure
we
have
a
much
more
strategic
approach
to
inclusion
of
Alliance
Partners
in
our
our
tier
one
and
Regional
events,
so
I'm
not
interested
in
getting
just
any
logo
it
partnered
with
gitlab
at
these
activities,
but
the
right
logo
and
so
leveraging
the
power
of
the
brand
of
AWS
and
gcp
versus
a
smaller
partner.
What
is
the
the
purpose
of
that?
What
is
the
meaning
of
that?
A
And
what
can
we
both
collectively
get
out
of
that?
And
so
there's
a
lot
of
work
that
we're
doing
with
the
corporate
events
team
and
the
field
marketing
team
to
make
sure
that
happens
and
then
thought
leadership
so
making
sure
that
we
identify
influencers
at
the
alliance
partners
for
both
social
and
traditional
media
opportunities
such
as
blogs
and
podcasts.
A
And
you
know,
our
partners
have
specifically
asked
for
more
technical
practitioner
related
content,
so
more
about
how
do
I
do
the
migration.
That
is
a
big
gap
that
those
folks
have
and
so
working
with
the
various
teams
that
are
responsible
for
creating
that
content
to
get
that
into
the
hands
of
the
partners.
A
A
A
And
you
know
this
visually
doesn't
look
anything
like
the
Google
plan,
but
number
one
AWS
is
a
few
weeks
behind
because
of
reinvent,
but
we
do
have
Focus
areas
that
we
want
to
Target
from
a
messaging
perspective,
and
so
that's
securing
the
software
supply
chain,
building
high
performance
teams
and
creating
the
ramps
of
public
cloud
and
then
in
Q4
pulling
all
of
those
content
pieces
together
to
you
know,
have
a
cohesive
packaged
message.
A
So
there's
four
ways
to
get
in
touch
with
us:
there's
two
open
Slack
channels,
Channel
marketing
and
alliances.
The
alliances
Channel
also
has
alliances,
sales
resources.
A
You
know
as
members
of
that
channel
and
then
to
open
an
issue.
You
simply
go
to
the
partner
marketing
project.
We
will
triage
and
assign
to
a
milestone
and
then
there's
our
handbook
page,
which
is
constantly
being
updated
and
and
iterated
on.
So
you
know
check
back
early
and
often-
and
certainly
if
you
have
any
direct
questions,
feel
free
to
slack
me
at
any
time.