GitLab / Marketing

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GitLab Automated Software Delivery

This video provides instructions for updating the introduction to a published release post.

Related to: https://gitlab.com/gitlab-com/marketing/strategic-marketing/product-marketing/-/issues/6564

HighSpot Page: https://gitlab.highspot.com/items/62e38262f6d28c617c713072?lfrm=srp.0
Slack: #commit-standup https://gitlab.slack.com/archives/CMG4WQPC2

Listen in as the Lifecycle Marketing Team shares project updates and email marketing metrics for the month of June 2022.

Issue to provide feedback: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/2733

See Issue: https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/issues/6730 for more information

This presentation was recorded at GOTOpia Chicago 2021. #GOTOcon #GOTOpia
http://gotochgo.com

Brendan O'Leary - Senior Developer Evangelist, GitLab

ABSTRACT
For all of those grappling with the new reality of remote working, the challenges and opportunities are plentiful. Even for those of us who were working remotely before the current crisis, we have had to adjust our lives in ways we never anticipated. How do you make your life and work well...work...in a post-office world?
In this talk, we'll discuss the tried and true strategies we've discovered at GitLab while building the largest all-remote company in the world. It is important to separate work from life, find a structure that works for you and your loved ones, and allow yourself to try new things quickly. Also, social distance doesn't have to mean losing the social aspect of life. By being intentional about the way you address being remote - either temporarily or for your career - you can avoid burnout and loneliness while finding new ways to leverage your time and be more effective [...]

TIMECODES
00:00 Intro
03:08 The all-remote team
05:57 Pre-pandemic
06:29 The COVID-19 effect
06:54 This is not true "remote work"
09:16 Remote team structures
11:30 Remote is always in transition
13:47 Establish a handbook
15:19 Don't do work in your chat tool
17:28 Build trust & community
19:19 Stay connected & build rapport
19:37 Meet in person too
19:58 Establish a remote leadership team
20:14 Roll with the changes
20:29 Define your values
21:13 Outro

Download slides and read the full abstract here:
https://gotochgo.com/2021/sessions/1766/remote-right-how-to-thrive-in-a-post-office-world

RECOMMENDED BOOKS
Tsedal Neeley • Remote Work Revolution • https://amzn.to/3lTDGtI
David Burkus • Leading from Anywhere • https://amzn.to/3fUThp0
Maria Sam • Remote Work Secrets • https://amzn.to/3CDRYV1
Phil Simon • Reimagining Collaboration • https://amzn.to/3yGPXoA

https://twitter.com/GOTOcon
https://www.linkedin.com/company/goto-
https://www.facebook.com/GOTOConferences
#RemoteWork #PostOffice #RemoteWorking #WorkingFromHome #PostOfficeWorld #DigitalTransformation #Transition

Looking for a unique learning experience?
Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech

SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily.
https://www.youtube.com/user/GotoConferences/?sub_confirmation=1

Biweekly GitLab Marketing All Hands

To learn more about All-Remote at GitLab: http://allremote.info/

Remote Work Report: https://about.gitlab.com/remote-work-report/

Remote Team Management Course: https://www.coursera.org/learn/remote-team-management

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Making Remote Work - Darren Murph

Remote Teamwork how to thrive in a post-office world - Jessica Reeder

The clouds have parted and the remote gods have spoken. Meet my friend Darren Murph https://www.linkedin.com/in/darrenmurph/, Head of Remote for GitLab. A company that was awesome at remote before it became cool. Or, at the very least, before it was forced on us. 😬

A company, and its leadership, have an obligation to provide an environment where performance and humanity can thrive. I know it's tough. You've been scrappy and we commend you. But, now it's time to move from scrappy to sustainable. From surviving to thriving.

Darren and our host, Anna Oakes, get that this takes intentionality and great ideas. They've got you covered as we #borrowfromthebest.

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Find our host, Anna Oakes' social media links here:

Website: https://www.buildhighperformingteams.com/home

Facebook: https://www.facebook.com/theannaoakes/
LinkedIn: https://www.linkedin.com/in/annaroakes/
Personal Instagram: https://www.instagram.com/theannaoakes/
Team Instagram:https://www.instagram.com/careerandculture/

Anna's TEDx Talk: https://youtu.be/XgezgVHVciM

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Brian Glanz from Marketing looks at results from the 13.9 release post, which had both high amounts and quality of traffic. Brian traces that to having highlighted wider community contributions and to collaboration across Marketing on that and other themes.

Data referenced are in https://docs.google.com/spreadsheets/d/1d9qzzjDHcqKMTcrQB8GE1FQXCDIc0tdDWn93age7QHQ/edit?usp=sharing

Learn more about GitLab 13.9 at: https://about.gitlab.com/releases/2021/02/22/gitlab-13-9-released/ and in related coverage such as: https://devops.com/gitlab-releases-updates-to-ci-cd-platform/

Agenda
https://docs.google.com/document/d/1sABGjrzLeVZgHmsRCzeYOIihL8nEMIX6ZU2l6Dws-Po/edit

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An intimate chat between two remote work experts as they discuss the tectonic shift in the very nature of work wrought by a global pandemic and how leaders, managers, investors, and developers can succeed in the new paradigm.

Register here: https://buff.ly/2KWGgyL
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Take the Turing test now: https://turing.com/8E1ZLr
Find remote US software jobs: https://turing.com/97P4Z7
Hire software developers of Silicon Valley caliber: https://turing.com/D7BD2E
Watch more Turing.com reviews: https://turing.com/MVWqQr

To stay informed about the latest updates at Turing, follow us on:
Instagram: https://www.instagram.com/turingcom/
Facebook: https://www.facebook.com/turingcom
Twitter: https://twitter.com/turingcom
LinkedIn: https://www.linkedin.com/company/turingcom/mycompany/

#Turing.com #TuringHire #TuringJobs #TuringSolution #TuringEngineers #TuringSoftwareJobs #TuringDevelopers #Boundaryless #BuildFromAnywhere #TuringEvent #RemoteWork #RemoteTeams

About Turing.com:
Turing connects exceptionally talented software developers to remote engineering jobs at Silicon Valley and US-based companies. 200+ companies, including those backed by Google Ventures, Andreessen Horowitz, Founders Fund, Kleiner Perkins, and Bloomberg, have successfully hired Turing developers.

- For over 1M software developers across 150+ countries, Turing.com is the preferred platform for finding remote US software engineering jobs.
- Turing offers a wide range of long-term, full-time remote jobs for Full Stack, Front-End, Back-End, Mobile, DevOps, and AI/ML developers.
- Turing remote developers enjoy higher pay than local standards in most countries, healthy work-life balance, a strong sense of community, and rapid career growth.

Turing is backed by well-known investors like WestBridge Capital, Foundation Capital, Facebook’s first CTO (Adam D’Angelo), executives from Google, Facebook, Amazon, Twitter, and Founders Fund (investors in Facebook, Tesla, Asana, etc), among others. The company is led by serial AI entrepreneurs Jonathan Siddharth and Vijay Krishnan, whose last firm leveraged remote talent and was successfully acquired.

The company was founded in 2018 and is headquartered in Palo Alto, California.

Learn more about the Inbound Marketing team in the GitLab handbook https://about.gitlab.com/handbook/marketing/inbound-marketing/

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Darren Murph wrote the book on remote work, literally. He's been one of the leading voices in remote and distributed work for years, and his open-source collaboration and sharing were one of the bright spots of 2020 as many companies navigated their shift to distributed work at scale.

In this interactive discussion, Darren and Lars will discuss aspects of remote work explored in Redefining HR including the shift to remote work including hybrid, fully distributed, best practices, and more.

Weekly recap of learnings, achievements, and shout outs from GitLab's Inbound Marketing team.

Learn more about our team in the GitLab handbook https://about.gitlab.com/handbook/marketing/inbound-marketing/

As the head of remote at GitLab, Darren Murph is one of the most prominent experts in remote work today. But remote work during a pandemic is not the future of remote work. In Episode 4 of Remote Talks, Job and Darren talk discuss tips to improve the mental health of your team while preserving your own, how remote work will change in 2021 and beyond, and the effects of a fully remote society beyond the office.

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About this episode: "Unleash the Remote Workforce." Meet Darren Murph. As GitLab's Director of Remote Work, he helps his team members live and work wherever they choose. Darren discusses his remote work journey--he's been remote more than 15 years--and the human and societal benefits of living and working where you please. GitLab is a 100 percent remote distributed workforce operating in 65 countries.

About our guest: Quite possibly, Darren Murph is the world’s first Director of Remote Work. He received a Bachelor of Science in Logistics, Materials, and Supply Chain Management from NC State and an MBA from Campbell University. He lives and works remotely in North Carolina.

EPISODE DATE: January 8, 2021

Notes & Links: https://docs.google.com/document/d/1Y1wqDUbeGwzMMWiUpTLzSutAyuveCz80drTTev_3cZ0/edit#heading=h.6z4cbros5fzu

Meeting Notes: https://docs.google.com/document/d/1xovVtczdg86gFZEpO9ZmHykgNty4HRAIzVIt8Fa21sY/edit#heading=h.tmhgmkq9xd1m

Uploaded by: Jackie Gragnola (Demand Generation Team; Manager, Marketing Campaigns)

Key Campaigns Team links described in the video:
- Campaigns Handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/
- Milestone Board: https://gitlab.com/groups/gitlab-com/-/boards/1884920
- Issue Templates: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/#issue-templates
- Example Issuable Template: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/new?issuable_template=request-program-tracking
- Example Issue for Triage: https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/131
- SLAs: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/#turnaround-time-and-slas
- Project Management Epic: https://gitlab.com/groups/gitlab-com/marketing/-/epics/1299

@GitLab CEO and co-founder Sid Sijbrandij sits down with Head of Remote Darren Murph for a bi-monthly 'State of Remote Work' call. They discuss industry trends, remote transformations, cultural implications, and GitLab's position/work in the space.

Topics discussed include:
1) Remote as a competitive hiring advantage
2) Compensation philosophy
3) GitLab culture
4) Advocating for remote
5) Remote tools

For more, please see below.

- How to Manage a Remote Team course on @Coursera - https://www.coursera.org/learn/remote-team-management
- GitLab's Remote Playbook: https://learn.gitlab.com/suddenlyremote
- GitLab's all-remote handbook and associated learning guides: https://about.gitlab.com/company/culture/all-remote/guide/

Bi-weekly connect to discuss our content journeys and campaign planning as aligned to FY21-22 Segment Marketing Plan, in addition to relevant content-related topics (for example, the transition to compelling ungated content journeys).

This will be a high-level collaboration to gain alignment between managers of teams producing content, and teams utilizing content throughout full-funnel campaigns.

Notes Doc: https://docs.google.com/document/d/1xovVtczdg86gFZEpO9ZmHykgNty4HRAIzVIt8Fa21sY/edit

Jackie, Manager of Campaigns Team (Demand Gen).

Not really sure who will find this video helpful, but I created this in response to a lot of great questions and conversations with various teams and individuals in the past week related to the Segment Marketing Plan.

Just brain dumping my understanding of the segment plan - I'd love to hear thoughts on different interpretations, other questions this brings about, and transparently discuss where we're headed.

I also touch on the ungating concept, which is still very much work-in-progress and I'll go into more detail in another video and after discussing with the relevant teams/team members.

This is a first go at diagraming some example channels and tactics in relation to the funnel, and I anticipate that as we work together, collaborate, and plan, this will be iterated over time.

Welcome feedback! Here's an issue to track questions if you have them (whoever happens lands on this): https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/50

Any questions? Ask in #demand-gen.

Get to know some members of our Digital Production and Brand Design team here at GitLab! We talk about their experiences at GitLab, why they joined the company, and get some insight into what they look for in candidates during interviews.

Abbreviated version of the "AUS_S2M_Govt Delivery w/o Compromising Security_TRW" video, edited for the CyberSmart Virtual Summit July 2020.

Original video: https://gitlab.slack.com/files/UKY17P3P0/F016EPYSBK2/o_compromising_security_trw.mp4

Get to know some members of our global Field Marketing team! We talk about their experiences at GitLab, why they joined the company, and get some insight into what they look for in candidates during interviews! Field Marketing Handbook page here : https://about.gitlab.com/handbook/marketing/revenue-marketing/field-marketing/

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This video is about Growth Marketing Weekly Recap & Gratitude 2020-06-19

This video is about Corporate Marketing Weekly Recap & Gratitude 2020-06-18

This video is about Growth Marketing Weekly Recap & Demo Day 2020-06-11

Nout Boctor-Smith, Senior Marketing Program Manager, shares initial research, findings, and planning for lifecycle email marketing. More to come!

Integrated campaign retrospective openly discussing design processes, single source of truth, timelines, and DRIs to improve process moving forward. Follow up conversations to come.

FY21 integrated campaigns retrospectives epic: https://gitlab.com/groups/gitlab-com/marketing/-/epics/1097

GitLab Product Marketing Manager Brian Glanz reviews GitLab Version 12. Slide deck in the video: https://bit.ly/3g5fFud and blog post: https://bit.ly/3e5OoG8

Learn about FOSS & GitLab: http://bit.ly/2KegFjx

Get in touch with Sales: http://bit.ly/2IygR7z

The purpose of this demo is to share the process by which a salesforce user adds a single contact to an account record and the time it takes to do it.

This video outlines the step by step process on how to do the first pass at cleaning up the list for Sponsored (external) webcasts prior to passing to MOPs for upload.

Questions? Reach out on the #marketing_programs slack channel tagging @aoetama.

Links and follow up in the doc https://docs.google.com/document/d/e/2PACX-1vR6ZPSlCDIAVSzN-5fYo3Wot4LOkloXSCkaQhZTW6xcIR0Ro2LXKGFGhOObBh6-ws3yGcdmTRjHgqoD/pub

Highlights of the Jan 2020 Strategic Marketing Group Conversation Update

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In this video, Saumya Upadhyaya - Sr. Product Marketing Manager at GitLab presents an iteration of our customer messaging deck.

Please provide feedback here https://gitlab.com/gitlab-com/marketing/product-marketing/issues/1371

In this video, Saumya Upadhyaya - Sr. Product Marketing Manager at GitLab presents an iteration of our customer messaging deck.

Please provide feedback here https://gitlab.com/gitlab-com/marketing/product-marketing/issues/1371

GitLab vs. Jenkins: Cure Your PlugIn Overload (Webinar)
No third party plugin headaches
This is a rare opportunity to attend a very informative and interesting webinar from GitLab, presented by Itzik Gan-Baruch, Technical Marketing Manager at GitLab.

Jenkins plugins vary in quality and may lose support without notice, which is a nightmare for you and your team. See how GitLab’s seamless workflow between SCM & CI helps your team do better work at greater speeds.

Reduce Risk
Jenkins users frequently experience service instability from running bigger workloads with a large number of plugins. Learn how GitLab decreases toolchain downtime and eliminates risky integrations.

Lower Cost & Increase Efficiency
Jenkins requires dedicated resources, admins, and maintenance – increasing the total cost of ownership. GitLab requires fewer steps to deploy code and developers spend more time writing code and less time maintaining the toolchain.

This video outlines how to convert a LIVE webcast to an On-demand asset.

Topics covered:
-How to upload webcast recording to youtube.
-How to update the webcast yml to show the embedded youtube upon form submit.

Questions? Reach out on the #marketing_programs slack channel tagging @aoetama.

This video outlines the marketing programs team webcast project planning process.

Topics covered:
1) Virtual Events request handling
2) Gantt chart creation to
3) Epic creation
4) MPM support issue creation.

Questions? Reach out on the #marketing_programs slack channel tagging @aoetama.

This video outlines how to update the webcast yml to create a new webcast landing page.

Questions? Reach out on the #marketing_programs slack channel tagging @aoetama.

John Jeremiah (GitLab Product Marketing) shares insights on how GitLab helps to accelerate organizations' digital transformation efforts

Suggesting a more efficient process for requesting finance tags (in the interim of iterating on an even more streamlined process within the contract approval process).

Issue here for discussion: https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/836

See how to create a blog post in GitLab using a merge request

GitLab CMO Todd Barr walks through the monthly marketing metrics and OKRs.

Conversation between Jackie Gragnola and Eric Brinkman regarding event support processes and optimization requests that would help us be more efficient in epic and issue management within GitLab.

Related issues:
Ideas to make GitLab more marketing-friendly - https://gitlab.com/gitlab-org/gitlab-ce/issues/54163
Calendar view (ideal state brainstorm) - https://gitlab.com/gitlab-org/gitlab-ce/issues/55629
Canned responses in issue comments - https://gitlab.com/gitlab-org/gitlab-ce/issues/62555
Issue titles within issue templates - https://gitlab.com/gitlab-org/gitlab-ce/issues/62553
Calendar of issues - https://gitlab.com/gitlab-org/gitlab-ce/issues/54134