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From YouTube: How to use the Character Limit Checker Doc for conversion best practices on Marketo landing pages
Description
Any questions? Ask in #demand-gen.
A
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So
that's
the
purpose
of
using
this
document
a
bonus
is
that,
in
the
way
that
this
is
set
up,
the
bottom
section
aligns
directly
to
where
copy
needs
to
be
added
to
marketo
tokens
in
the
content
template.
So
this
makes
it
a
lot
easier
for
whoever
is
creating
the
marketo
landing
page
to
drop
in
the
correct
tokens
and
push
the
page
live
and
those
flow
through
the
landing
pages.
The
emails,
the
automation
it
makes
it
a
lot
faster
and
it's
the
best
practice
for
using
marketo
to
make
things
as
efficient
as
possible.
A
Let's
get
back
to
the
character
limit,
checker
itself,
your
basically
all
the
directions
are
up
here,
but
I'm
going
to
go
over
them
in
video
format.
You'll
see
the
item
or
part
of
the
page
that
you're
going
to
be
updating
and
you'll,
be
updating
in
column
c.
Then
you'll
see
the
minimum
and
maximum
character
limit
for
each
section.
So,
for
example,
a
content
title
should
be
between
40
to
70
characters
and
along
the
grade
section
you'll
see
what
your
current
character,
limit
or
character
is
so
best
practices
for
ci
cd.
A
That
would
be
24
characters.
It's
not
approved
because
it's
not
40
and
we're
trying
to
get
them
to
fit
the
best
practices
for
the
landing
page.
Make
sure
that
it
looks
nice
in
the
marquette
pages,
which
this
is
an
example
of
what
the
page
will
look
like
so
again,
it'll
align
the
title
sub
subtitle,
intro
paragraph
in
this,
whatever
type
of
content
it
is
you'll,
learn
and
then
value
statements
in
the
the
bullets
and
we'll
go
back
through
here.
A
A
A
A
A
A
You
can
copy
this
sheet
this
this
sheet,
specifically
for
your
tab
and
drop
that
into
the
epic
for
the
ebook
or
report
or
whatever
it
may
be,
so
that
it
can
be
referenced
by
the
person
creating
the
landing
page.
If
it's
different
from
the
author
of
the
copy
and
close
out
your
copy
issue,
so
that
that
part
of
the
work
is
done
and
we
move
it
on
to
putting
it
into
marketo,
I'm
going
to
quickly
show
a
quick
demo.
A
A
A
One
two:
you
get
the
gist,
so
you're
dropping
in
the
content
and
then,
as
we
view
it,
live
like
it'll,
continue
to
put
place
the
copy
throughout
the
landing
page.
The
emails,
the
last
interesting
moments.
All
of
those
things
are
put
into
the
token,
so
you
don't
have
to
update
a
bunch
of
different
pieces
of
the
marketo
program.
A
So
that's
just
a
quick
look
at
how
the
character
limit
checker
fits
into
the
overall
process
and
why
we're
using
it-
and
if
you
have
any
questions,
please
feel
free
to
ask
in
the
demand
gen
slack
channel
again.
Just
actually
I
used
to
have
us
update
in
the
content,
landing
page
template
itself
and
then
copy
paste
it
just
to
keep
it
easier.
A
We'll
have
a
bunch
of
different
content,
landing
pages
right
here
along
the
bottom,
and
that
way
we
can
reference
across
all
the
different
pages
and
we'll
be
just
duplicating
off
of
the
content
landing
page.
So
just
duplicate
and
then
you'll
have
free
reign
to
edit
this
as
much
as
possible
as
much
as
needed.