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A
Hello,
everyone
and
welcome
to
the
strategic
marketing
group
conversation
today,
wednesday,
the
2nd
of
september.
My
name
is
jordan,
I'm
from
the
product
marketing
team-
and
I
see
that
in
the
agenda
we've
got
already
a
few
questions,
so
sid
you're,
the
first
one.
B
A
C
I
think
my
answer
is
there,
but
we
try
to
make
everything
a
little
slight
so
that
it
can
be
a
public
video.
If
there's
something
confidential,
then
we
link
it
so
that
people
inside
can
click
to
see
if
it's
personal
and
confidential
and
not
meant
for
everybody
else.
B
Yeah,
have
we
thought
about
linking
our
forrester
study
from
the
gitlab
roi
roi
page,
that
is
the
page
you'll
find
if
you,
google,
lab
roi.
A
D
Sure
sid,
I
think
that's
a
great
suggestion.
We
should
immediately
make
that
swap
and
we
are
working
on
making
an
roi
calculator
that
is
more
web
friendly,
which
is
better
than
what's
currently
out
there.
So
at
that
time
we
can
make
both
those
options
available
for
our
prospects,
so
we'll
make
that
change.
D
B
So
I
I
see
what
do
you
think
about
just
we
have
that
page
now
and
it
links
to
two
calculators,
which
both
aren't
very
good.
How
do
you
feel
about
just
adding
a
third
option
at
the
top
that
just
links
out
to
the
to
the
force
to
one
that
should
be
five
five
minutes
of
work
and
we
we
don't
have
to
have
our
calculator
ready
before
we
make
that
change.
B
Okay,
cool
sorry,
I
jumped
to
six
I'll
jump
back
to
five.
How
are
impressions
of
content
made
by
the
strategic
marketing
team
trending
over
time
or
group
trending
over
time.
C
So
I'll
help
answer
that
this
is:
we've
started
tracking
for
the
last
few
weeks,
the
tracking
of
our
main
web
pages,
we've
divided
them
into
the
public
facing
pages
and
the
handbook
pages.
As
you
know,
a
lot
of
our
content
was
there
and
delivered
via
the
mover
content
to
public
facing
website
the
marketing
website
we're
seeing
the
appropriate
traffic
kind
of
move.
We
are
we're
redesigning
our
pages
in
the
midst
of
doing
a
lot
of
work,
including
engineering
and
design
you've
started
to
see
some
of
them.
C
C
I'm
not
still
able
to
say
confidently
that
we're
able
to
track
from
impressions
to
business
close
and
we
are
kind
of
trying
to
make
that
happen-
require
some
engineering
under
the
hood
in
terms
of
like
collecting
the
right
data
kind
of
making
it.
You
know
work
and
tracking
it
all
the
way,
but
that's
our
intention
from
impressions
to
business.
What
are
closed,
not.
C
A
Yes,
that
wasn't,
I-
you
didn't
come
through,
like
that
when
we
met
last
time.
B
A
It's
it's.
B
It's
option
and
if
you're,
using
a
mac,
it's
option
and
then
the
volume
button
in
the
top
right,
but
sometimes
it
reverts
back.
You
need
other
people
to
tell
you
and
I
think
at
gitlab.
I've
not
seen
us
be
kind
enough
to
each
other
to
tell
each
other
like
hey.
Your
audio
is
a
bit
off
or
your
video
is
a
bit
off
or
stop
wearing
striped
shirts,
because
really
it's
messing
with
your
green
screen
and
some
some
people
did.
B
Even
then,
if
you
had
bad
breath
like
it's
painful,
but
it's
nice,
if
someone
tells
you-
and
I
think
we
should
be
if
we
want
to
be
the
world's
best
remote
company,
we
got
to
be
better
about
these
things
and
telling
people.
A
Todd
had
a
comment
on
this.
I
believe.
E
Yes,
we're
tracking
our
goal
is
to
track
impressions
across
multiple
teams
in
marketing,
and
it's
not
a
it's,
not
a
straightforward
task,
because
there's
impressions
happening
from
all
different
platforms,
so
it
becomes
somewhat
manual.
So
our
marketing
ops
team
is
working
with
all
of
our
teams,
including
ashish's
team
who's,
actually
a
little
bit
ahead
on
this,
thankfully,
to
come
up
with
a
standard
way
to
do
it
so
that
our
impressions
per
cost
can
be
uniform
across
marketing.
So
I
just
wanted
to
make
the
team
aware
of
that.
A
Thanks
todd,
so
we're
jumping
onto
question
number
six,
seven,
seven
with
that
is,
can
you
would
you
like
to
verbalize
that.
B
E
Let
me
address
that
because
I
think
you
asked
that
in
my
one-on-one
and
I
said
oh
yeah,
I
think
that
was
a
mistake.
Well,
ashish
walked
me
through
it
yesterday
and
we
actually
did
some
searches
and
john
can
verbalize
this
in
a
minute,
but
we
need
to
rank
for
both
and
version
control
actually
is.
I
was
sort
of
thinking
that
was
more
content-y,
but
it
turns
out
if
you
go
search
for
version
control,
it's
very
developer
centric,
so
we
need
to
do
both
as
essentially
it
scm,
unfortunately,
is
mostly
supply
chain
management.
E
F
If
I
come
off
a
mute,
if
I
could
find
the
mute
button,
no
sid,
we
we
researched
this
about
four
months
ago,
jordy
led
the
effort
in
the
issue
list
linked
there
to
try
to
identify
a
term
that
was
going
to
avoid
confusion
between
our
category
versus
the
solution.
The
use
case
we're
working
on
and
we
went
through
the
the
you
can
see
the
discussion
there.
F
We
worked
through
it
and
we
landed
on
the
version,
control
and
collaboration
with
version
control
being
the
term
that
drives
that
we
think
would
drive
a
lot
of
traffic
but
todd's
exactly
right.
I
think
we
have
to
use
both
it's
not
either
or
it's
and
because
people
are
searching
for
both
and
so,
but
I
think
what
todd
suggested
earlier
about
looking
at.
F
B
D
So
I
said,
let
me
answer
that
so
at
the
time
that
we
put
this
infographic
together,
we
took
a
very
simple
binary
approach,
supported,
not
supported.
You
know
certain
capabilities,
and
the
idea,
then,
was
you
know
not
open
ourselves
to
too
many
challenges
out
there,
but
we,
ironically
or
coincidentally,
we
just
revisited
that
issue
earlier
this
week
and
we
have
come
up
with
a
more
nuanced
approach,
that
that
is
both
fair
and
consistent,
and
that
would
account
for
our
advantages
in
a
lot
of
places
which
is
not
coming
through
this
infographic.
D
So
we're
going
to
be
updating
that
this
week
and
using
that
approach
going
forward.
The
other
point
I
want
to
make
is
we're
also
working
with
a
neutral
third
party
to
do
more
of
an
in-depth
analysis.
So,
as
that
analysis
starts
to
roll
in
the
comparisons
done
by
them
are
going
to
override
or
replace
what
we
have
currently
out
there
on
the
web
page.
B
G
E
B
G
Yeah,
of
course,
thank
you
so
just
complimenting
the
customer
reference
dashboard.
I
think
that
looks
great,
but
I
was
more
wondering
if
there
are
specific
industries
that
play
better
than
others,
and
if
there
are
specific
industries
we're
targeting
to
sort
of
even
out
our
spread.
A
That
I'm
happy
to
verbalize
it
so
as
she
says
that
we
see
more
traction
with
our
financial
and
technology
industries.
Yes,
we're
always
looking
for
diversity
in
our
references,
specifically
expanding
industries
where
we
have
customers
and
not
enough
references,
references
can
be
in
many
forms
case
studies,
sale
sales
calls
analyst
calls
speaking
in
webinars
virtual
events.
We
welcome
more
nominations
all
the
time
right,
so.
B
C
Is
really
giving
me
problems,
so
the
goal
of
the
reference
dashboard
also
is
for
the
customer
reference
team
to
make
sure
that
certain
customers
who
have
agreed
to
be
references
for
us
are
not
touched
too
many
times
and
they're,
not
too
many
calls
made
to
them
for
a
few
cases.
So
it
could
be
that
you
know
ubs
has
decided
to
take
some
time
out
and
agree
to
talk
to
other
customers.
C
What
we
don't
want
is
that
ubs
gets
12
calls
in
a
quarter
and
they
finally
say
you
know
that's
taking
up
too
much
of
our
time,
and
you
know
we
don't
want
to
do
this
anymore,
so
we
want
to
even
out
the
touches
across
the
customers.
The
dashboard
also
helps
us
understand
who's,
making
the
requests.
What
kind
of
request
do
we
need
to
cater
to?
So
that's
the
idea
with
this.
You
know
where
we
have
gaps
coverages
and
from
the
graphs.
C
G
Is
that
something
ashish,
and
thank
you
for
the
answer
you
mentioned
expanding,
where
we
have
a
lot
of
customers
and
not
enough
references
is
that
somewhere
we
could
see
in
sales.
I
mean
I
might
have
missed
that,
but
it
would
be
cool
to
kind
of
have
that
front
of
mind.
C
Absolutely
I
do
not
want
to
answer
on
behalf
of
the
customer
reference
team,
because
I
do
not
know
the
detail
to
that
extent,
but
I
know
like
you
could
use
more
references
in
the
public
sector,
for
example.
There's
a
good
example,
but
we
can
get
back
to
you
with
very
specific
asks
to
kind
of
help,
bolster
that.
H
H
What's
new
and
yes,
we
have
the
field
flash
and
yes,
we
have
this,
but
just
thinking
of
a
simple
chains,
log-
and
it
looks
like
some
folks-
are
contributing
there-
that
there's
now
master
inventory
just
be
able
to
drop
in
periodically
and
see
what
pieces
are
new
or
updated.
I
think,
would
help
the
field.
So
it
looks
like
we're
making
progress
on
that.
So
thank
you.
A
Exactly
so
in
the
video
it
was
announced,
but
cindy
if
you
want
to
verbalize
your
your
answer:
oh
she's,
not
on
call,
but
yes,
I
said
in
the
video
as
and
as
cindy
points
out,
there's
an
asset
inventory
that
can
be
segmented
by
use
case.
I
can't
really
remember
around
of
the
top
of
my
head,
but
it
collects
all
the
content
created
by
the
strategic
marketing
department
and
you
can
find
the
issue
that
motivated
the
creation
of
that
content.
A
If
it
is
updated
or
updated
and
and
there
you
go
in
the
screen
there,
you
go.
C
So
I
want
to
add
to
that
answer.
So
we've
created
this
one-stop
shop
for
every
content
that
we
create.
You
can
search,
and
you
know,
look
at
it.
Many
different
ways
that
allows
you
to
look
at
whatever
content
you're.
Looking
for,
for
example,
you
could
look
for
only
continuous
integration
content
and
you
know
see
what
we
have
in
there
only
for
demos
only
for
you
know
certain
web
pages
etc.
C
C
We
believe
that
we
should
treat
the
entire
devops
kind
of
universe
as
our
prospective
get
lab
champion
field.
We
want
to
turn
everybody
out
there
into
a
good
lab
champion
and
there's
just
like
a
sample
of
all
the
different
kinds
of
personas
out
there
who
are
self-studying
self-educating,
making
decisions.
C
As
a
lot
of
you
know,
and
I
use
the
number
70
it
could
be
80,
it
could
be
65,
but
a
lot
of
the
sale
happens
when
the
same
person
is
not
present
in
the
room.
So
our
goal
is
to
make
our
content
easy
to
find
at
the
right
time.
The
right
content
that
everybody
you
know
can
use
to
make
decisions
and
when
our
sales
folks
turn
up,
you
know
they
find
ally
or
sales
people
inside
of
the
organization
is
kind
of
helping
us
navigate.
You
know
the
decision
making
within
the
corporations.
C
The
handbook
will
only
have
more
process
oriented
content
and
content
that
you
know
we
use
to
build
other
kind
like
a
messaging
house,
but
everything
is
going
to
go
to
our
website,
which
means
we
do
not
want
to
maintain
a
change
log
on
the
handbook
and
the
sales
portal
anymore.
From
a
content
perspective,
we
could
use
the
sales
portal
link,
as
you
know,
use
additional
content,
but
we
will
point
to
the
web
pages.
C
E
Yeah
I
just
linked
to
the
same
thing,
but
the
version
that's
in
the
handbook-
and
I
think
sales
and
strz
would
love
that
so
jim.
You
might
check
that
out
because
you
can
search
on
like
ci
cd
and
find
the
latest
content.
E
I
wonder
if
we
could
simplify
a
version
of
that
and
just
drop
it
on
one
of
the
public
webpages
like
here's,
how
to
find
all
the
content
just
as
an
iteration,
because
it's
such
a
cool
thing
and
I
like
exactly-
I
like
how
it
searches
use
case
and
it
searches,
keyword
and
all
of
that
super
cool,
so
maybe
think
about.
If
you
could
iterate
make
an
iteration
before
it's
even
you
know
completely
polished
and
put
it
somewhere
more
public
even
than
the
handbook
on
the
website
somewhere.
Yeah.
B
Maybe
maybe
a
two
concrete
suggestion
but
like
if
we
have
all
the
stuff
in
data
studio.
Maybe
we
can
make
something
that
every
time
we
add
something
to
data
studio,
it
pushes
it
to
a
twitter
account
and
a
slack
channel,
and
then
people
would
have
kind
of
an
email
list,
and
then
people
would
have
to
change
log
of
like
people
who
really
want
to
kind
of
dip
into
the
fire
hose.
They
can
just
see
every
new
piece
of
content
coming
by
the
lab
fire
hose.
H
E
Raw
okay,
next
one
is,
I
love
the
github
versus
gitlab
roadmap,
visualizations,
we're
actually
using
them
in
our
board
slide.
So
thank
you,
mahesh
and
team
for
for.
A
This
either
well
by
the
way,
remember
the
call
to
action
to
everyone
in
this
call
that
the
inventory
is
there
for,
for
everyone
to
use,
obviously
and
to
point
us
out
what
is
updated,
what
works,
what
doesn't
work
and
that
we
can
and
we
can,
update
it
and
and
or
deprecate
or
change
and
create
new
stuff.