►
From YouTube: SEO performance update from SALT (Q4 2020)
Description
Seeing continued positive results through Q4 following technical fixes, internal linking, and term optimization projects.
A
Also
hi
everyone.
This
is
now
kriegen
from
the
gitlab
search
marketing
team,
we're
currently
on
a
meeting
with
salt
or
seo
agency
just
doing
a
quick
run
through
of
the
last
quarter
and
just
look
at
the
analytics
and
somehow
relates
into
some
of
the
actions
we've
taken.
So
I'm
just
going
to
hand
it
over
to
dan
who's
with
salt.
B
Hi
thanks
now,
I'm
sorry,
I'm
dan
taylor
at
salt
agency,
I'm
I'm
head
of
r
d
and
I've
been
heading
up
the
gitlab
performance
over
the
last
quarter.
So
just
for
purposes
of
return,
I'm
gonna
go
through
primarily
focus
on
about
gitlab
as
a
sub
domain
and
quarterly
performance
data,
observations
and
kind
of
wings.
We've
seen
off
the
back
of
correlative
updates.
B
One
of
the
main
achievements
of
this
down
here
is,
but
we
managed
to
finally
get
breadcrumb
schema
working
across
the
entire
site,
which
led
to
an
almost
immediate
implementation
of
reach,
snippets
within
search
results,
which
we've
also
seen
a
correlation
increase
in
click-through
rate
through
search
console
and
that
as
well
across
key
pages.
That's
a
positive
technical
win
for
the
site
there.
B
It's
actually
worked
with
nile
and
the
content
team.
We've
been
heavily
focusing
on
ci,
cd,
scm
and
devsecops,
so
we've
really
focused
on
building
out
not
just
rankings
for
the
core
phrases
which
an
end
user
will
want
to
do
before
conversion
or
before
opening
up
a
board,
but
also
wider
visibility
around
the
topic
cluster
as
a
whole,
so
that
git
lab
is
a
brand
as
a
service,
and
these
achievements
are
basically
more
visible
for
non-customers
and
also
compacted
to
customer
searches
as
well
and
also
generics
around
that
term.
B
The
implementations
we've
done
thus
far
through
various
things,
just
like
standard
keyword,
optimization
matter,
optimization
internal
linking
opportunities.
We
have
seen
some
positive
results
across
this,
especially
and
also
stabilization
of
the
brand
search
terms
which
google
was
previously
we've
done,
flip-flopping
between
the
about
sub-domain
and
the
roots.
This
stability
has
seen
positive
in
growth,
which
I'll
show,
with
some
graphs
a
bit
later
on,
and
then
another
good
performance
when
we've
had
is
working
with
a
wider
engineering
team.
B
We've
been
able
to
look
through
the
setup
of
cookiebot,
which
is
the
cookie
implementation
across
the
site,
and
that
has
helped
not
so
much
find
but
help
better
give
insight
in
shine
light
on
some
dark
traffic
that
we
had
previously,
which
was
falling
under
google
analytics
radar.
So
now
we
have
a
much
better
understanding
of
user
base
and
we're
still
working
through
this
because
again
with
some
traffic
that
we
feel
has
been
misattributed
depending
on
either
cookie
implementation,
how
the
users
are
accessing
niall.
Do
you
want
to
add
anything
to
that.
A
The
page
two
optimizations
was
obviously
a
big
strategy
implementation
because
it
allowed
us
to
use
secondary
terms
to
target
on
specific
pages
without
having
to
re-target
the
initial
pages
and
getting
us
from
like
page
two
to
a
page.
One
position
on
those
allowed
us
to
group
specific
terms
on
these
pages,
which
increased
volume
and
therefore
increase
the
traffic
of
getting
into
the
funnel.
So
it
was
just
one
of
the
invitations
along
with
the
the
content
clustering.
Well,
there
are
two
of
the
primary
ones
in
relation
to
topics
pages.
B
Cool
so
kind
of
just
kind
of
doing
a
bit
more
granular
analysis
to
be
able
to
work
just
know
about
topic,
cluster
focus
and
visibility,
around
continuous
integration
process,
development
source
code
management
and
dev
setups,
and
also
around
some
garden.
The
quadrant
sector,
related
phrases
niall,
has
been
applying
for
a
lot
of
the
implementations
and
recommendations.
We've
passed
around
those
work
for,
like
I
said
we
work
through.
B
We
need
for
technical
backlog
prioritization
not
just
on
the
seo
side,
but
also
a
number
of
tickets
raised
by
users
and
other
engineers
across
the
gitlab
team,
processed
them
through
a
fibonacci
style,
prioritization
sheet
familiar
with
anyone
on
agile.
So
we're
going
to
start
to
make
movement
there
and
then
also
with
a
focus
not
just
on
the
seo,
but
also
resolving
I've
called
the
user
happiness
problems
and
that's
just
around
getting
better
crawl
and
indexing
around
user
project
boards
and
active
project
boards.
C
I
can
I
just
said
as
well.
During
this
quarter,
we've
been
looking
at
the
reducing
the
number
of
errors
that
has
that
have
a
negative
effect
on
our
seo
efforts.
So
we've
been
addressing
issues
such
as
duplicate
titles
and
descriptions,
missing,
title
tags
and
better
descriptions,
reducing
the
number
of
duplicate
content,
fixing,
broken
internal
links
and
images
and
addressing
the
direct
loops
and
chains.
B
So,
just
before
we
go
into
the
series
of
graphs,
just
some
data
observations
and
issues
pull
out
this
friendly
one
who
wants
to
go
and
not
go
through
the
graph
world.
So
about
the
good
lovers
of
domain
over
the
past
quarter,
we
have
witnessed
a
strong
correlative
increase
in
rankings
and
performance
in
time
with
a
google
core
algorithm
update
now
that'll
obviously
be
impacted
from
both
work.
B
One
note
to
mention
that
we
have
seen
in
the
data
is,
since
november,
we
have
seen
a
decline
in
the
number
of
referring
domains
to
about.getlab
as
a
whole.
However,
naturally,
just
through
the
brand,
it
requires
links
daily
and
naturally
anyway,
but
as
I'll
show
with
the
graphs.
Even
though
we
have
lost
20
percent
of
a
battling
profile
that
isn't
correlating
with
any
performance
decrease
by
any
of
the
metric.
In
that
sense,
so
we're
mostly
probably
links
we've
lost,
have
just
been
detritus,
comparing
referring
domains
to
the
number
of
referring
pages.
A
B
Okay,
so
you
can't
guardians
for
graphs
to
kind
of
show,
so
this
is
a
third-party
tool
graph
and
essentially
shows
keyword,
distribution
in
a
kind
of
heat
map
fashion.
As
we
entered
december
and
had
been
designed,
the
car
update
as
you'll
be
able
to
see
like
heat
maps
kind
of
go.
We
started
to
kind
of
get
a
bit
more
heat,
especially
kind
of
on
the
higher
pages,
as
well
as
a
little
bit
more
heat
towards
page
one
itself
and
higher
positions.
B
B
This
not
only
correlates
the
baseball
so
correlates
across
the
number
of
third
party
tools
in
terms
of
actual
traffic
versus
that,
as
we
can
see
in
blue,
is
the
actual
gaming
traffic
by
users
which
we've
been
having
over
the
coming
days,
and
then
I've
just
mapped
that
against
we
number
of
referring
domains
as
you
can
see,
the
number
of
phone
domains
and
the
red
line
does
fall.
But
apart
from
the
basically
christmas,
when
a
lot
less
people
were
coming
to
the
site
and
deploying
on
the
boards.
B
We've
returned
to
normal,
as
january
has
progressed
so
we're
not
seeing
any
impact
from
there,
but
as
now,
it's
kind
of
covered
as
well
we're
gaining
natural
links,
we're
losing
natural
links.
It
just
appears
to
be
this
weird
area
where
we
lost
three
thousand
in
a
week,
and
I've
lost
ten
thousand
over
that
kind
of
two
three
week
period,
but
he
doesn't
appear
to
be
of
anything
of
value
but
has
gone
corroborating
that
theory,
but
it's
not
of
anything
in
value.
B
I've
put
together
a
graph
just
basically
showing
the
actual
organic
users
on
a
week
basis
for
referring
number
of
repairing
domains
on
a
week
basis
about
another
third-party
tool
that
measures
site
visibility
within
google
and,
as
you
can
see
at
the
moment,
we're
actually
at
an
all-time
high
for
site
visibility.
As
I'm
going
to
say
about
what
these
third
parties
always
are
saying.
B
Organic
traffic
staying
strong
despite
profound
domain
drop,
so
at
this
moment
in
time,
I'm
not
concerned
around
my
drop
at
all
directly.
Looking
when
the
keywords
itself,
we
are
actually
doing
an
almost
time
between
november
10th
and
january
10th
position,
one
to
three.
We
just
have
eleven
hundred,
I'm
positioning
up
keyword
increases
there,
two
thousand
three
on
the
rest
of
page
one
and
then
stacking
outside
of
page
one
we've
had
nearly
seventy
thousand
additional
keyword.
B
In
most
terms
and
similarly
putting
mine
into
search
console
talking
in
terms
of
impressions,
impressions
has
increased,
as
you
can
see
by
the
blue
line
again
the
small
dips
around
his
week
of
christmas,
which
you'd
expect,
but
let's
continue
through
january,
to
remain
positive
and
last
two
graphs
to
show
brand
and
stability.
As
you
can
clearly
see
there.
That's
the
effect
of
brand
flip-flopping
between
about
and
the
main
rain.
At
the
moment,
the
pillar
is
still
high,
apart
from
one
day
where
it
blinked
down.
So
this
is
the
longest
period
of
stability.
A
Yeah,
so
just
just
give
a
quick
recap
there
on
something
previously
said
on
the
keyword
positioning,
one
of
the
other
things
we've
been
doing
also,
which
is
probably
helped
us,
grow
a
lot
of
the
positions
between
one
to
three
and
fourteen
etc.
Is
we've
been
working
on
the
internal
link
structure,
alignment
so
ensuring
that
we
are
getting
related
content
linked
to
each
other,
so
that
algorithms
themselves
understand
the
context
between
content.
A
We
may
have
positioned
in
the
blog
and
also
further
in
the
funnel
and
topics
or
solutions,
and
also
that
it
has
allowed
us
to
create
user
paths,
so
we're
actually
funneling
traffic
further
within
the
website.
So
I
suppose,
as
you're
saying
because
of
the
algorithm
update
and
how
our
site
has
responded
to
it,
a
lot
of
the
strategies
that
we've
employed
have
been
very
positive
and
things
that
we've
been
looking
to
implement
further
going
into
the
next
quarter
and
so
of
hannah
fernandez.
Anything
is
that
there.