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From YouTube: SEO performance update from SALT (Q2 2021)
Description
A summarized overview of activities performed, and performance trends for the about.gitlab.com over the past quarter (Jan, Feb, Mar 2021)
B
B
Some
key
activities
achieved
some
data
observations
as
well
and
then
kind
of
objectives
moving
into
a
second
quarter.
So
I'm
not
going
to
go
through
every
single
bullet
point.
If
you
want
access
to
this,
please
reach
out
to
now
craig
and
mohanif
get
access.
But
essentially,
we've
worked
hard
across
a
lot
of
our
vital
initiatives
with
a
google
update
coming
out
in
may
this
year,
which
will
heavily
impact
how
users
interact
on
basically
their
performance
with
a
site.
So
working
on
these
metrics
has
been
vital
for
long-term
success.
B
For
the
first
quarter,
we've
had
a
67.13
increase
in
clicks,
coming
from
organic
search
and
a
90.2
percent
increase
in
impressions
of
git
lab
of
about
gearlab.com
wearing
google
search
results
itself.
If
I
remove
git
from
all
the
search
queries
itself,
so
the
closest
we
can
kind
of
come
to
a
moving
brand.
B
This
changes
to
actually
a
78
percent
increase
in
clicks
and
a
nice
60
increase
in
impressions.
So
we're
not
only
just
seeing
improvement
in
terms
of
branded
search,
but
we're
seeing
improvement
in
complete
non-branded
queries
as
well.
Around
products
and
solutions
looking
into
google
analytics
in
terms
of
direct
session
data
we're
actually
trending
down
year
on
year.
B
However,
direct
and
non-are
trending
upwards,
which,
given
the
relates
for
cookie,
bought
issues
we
had
last
year
percentages,
maybe
privacy
browser
cookie
blocking
or
just
traffic
being
mistracked
into
google
analytics
as
a
phenomenon
in
shane
called
dark
traffic
which
we're
trying
to
harness
around.
That's
how
we
best
can
report
around
this
and
also
just
kind
of
going
over
keyword
levels
at
the
end
of
q4
kind
of
going
into
the
start
of
q1.
B
B
Whilst
we've
had
the
good
initial
day
of
observations
have
also
shown
us
that,
whilst
the
flip-flop
issue,
which
we
dubbed
in
august
september
last
year,
it
was
when
the
google
was
changing
between
the
gamelab.com
root
domain
and
without
supplementing
the
brand
new
terms,
we're
currently
the
longest
stable
period
for
this
in
favor
of
the
about
subdomain,
and
now
that
we
believe
what
we've
had
with
dominance.
We've
had
a
good
six
months,
we're
now
starting
to
see
google
conflict.
Certain
pages
on
about
we've,
also
pages
on
docs
and
other
areas
of
the
site
as
well.
B
From
my
inbound
effort,
an
example
of
one
of
the
keyword
issues
we're
seeing
conflicting
is
commit
git,
so
that
is
currently
fluctuating
between
the
duck
sub
domain
and
without
supplement
to
the
deference.
But
when
it's
on
the
about
subdomain,
we
are
ranking
sort
of
position,
eight
nine
on
page
one,
then
it
flips
out
of
docs,
and
that
goes
all
the
way
to
position.
37
38
so
we're
going
from
traffic
driving
positions
for
non-traffic
driving,
so
we
want
to
essentially
go
into
these
identify
where
the
best
fit.
B
B
It'll,
potentially,
being
honest,
will
be
a
basis
on
the
keyword
itself.
It
may
be,
but
some
warrant
staying
on
about
because
they
are
more
marketing
term.
They
fit
better
funnel,
whereas
with
conversations
other
teams,
we
might
determine
that
some
phrases
are
more
heavily
product-led
and
more
qualified.
In
terms
of
the
level
of
query
on
the
level
of
searcher
and
education
level,
they
have
so
it
could
be
that
some
pages
may
have
to
be
deprecated,
for
instance,
really
your
blog
posts
for
other
conflicts.
B
It
might
be
that
some
pages
depending
on
conflict,
might
need
to
be
de-optimized
for
certain
elements
just
to
allow
google
to
keep
one
clear
champion
for
it,
which
gives
us
not
just
the
best
opportunity
for
ranking
in
a
traffic
driving
position,
but
also
ranks
the
correct
page
with
the
correct
messaging
for
the
user
about
time.
Using
the
query.