GitLab UX Research, 25 Jan 2022

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From YouTube: UXR Group Conversation PREVIEW 2022 01 25

Description

This is a brief preview of the content being covered in the upcoming UX Research Group Conversation.

A

Hello, everybody I'm adam slolinski, and I run the ux research team here and I'm just going to briefly talk a little bit about some of the content that will be covered in the next ux research group conversation.

A

So to start, we structured our deck a little bit differently. This time we surfaced up three big cross-functional projects that we want. Attendees and people with questions to really focus on.

A

Each of these projects are unique and I'll explain a little bit as to why this first one is perhaps one that I'm extremely passionate about, and it has to do with really understanding more about our usability of the product as it is today.

A

uh Presently, as many of us know, we measure usability with sus and with that we get some themes as to where we might be able to make some changes in and ideally shift that score up.

A

Historically, that's been very difficult. What this particular project does is creates a new process for us to leverage, and that is a usability benchmarking process, where we can take a given stage and look closely at those jobs to be done, create tasks around those and run participants through those tasks with very specific measures.

A

At the end of a study, we're left with very clear recommendations and almost a grading scale on how task by task participants performed along with a grade at the job to be done level, and even perhaps at the stage level too. So this is a big lift for us. It's a lot of work, but we think that we're able to really help teams make some changes around sus. That can impact that score in a positive manner, and this can help us so very excited about this happy to answer any questions.

A

We can go into detail during the group conversation around that the next one is uh around global search. So this is a great example of a foundational research project that will who's a researcher on the team decided to take on it's something that will help the team around feature strategy.

A

So this is essentially researching to understand uh what gaps that may exist within our current search experience and also learning about our users expectations around search, how people search today what's working well for them. What isn't so this is about to kick off. It's a longitudinal study, so very excited to see the outcome of that.

A

The third and final top project I wanted to surface is around understanding whether the free tier facilitates conversion to paid for larger organizations.

A

This is a great example of a research project that was utilizing both quantitative survey data and also qualitative interview data to tell a more complete story. So michael carrapolis drove this one and he did a great job. Some really good findings here. So I would just want to draw some attention to this one, because this really helped us understand uh a little bit about that pipeline and the if we have a uh substantial substantial journey from free to paid and what that looks like and what the value is for our customers. There.

A

I will also call out in the deck there's a table of contents, because we have a lot of research studies that we wrapped up this past quarter and by we I mean the research team. I mean pms and I also mean the designers too, so lots of partnership here.

A

This is a table of contents of the studies that have been completed since the last group conversation and there are several in-process research projects that I wanted to also showcase in this deck as well, we've organized them by section and stage, and also we have some cross-stage projects too- that we also want to also surface there's a couple slides on those.

A

And, lastly, there are the okrs and some recruitment stats too. So hopefully this will serve everybody with just a high level look into what's in our group conversation, and if there are any questions, please add those to the agenda and hopefully see those there. Thank you.