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From YouTube: UX Research for Product Managers
Description
A conversation with Sarah O'Donnell about the UX Research teams process and capabilities for Product Managers to request, conduct and review UX Research
B
A
And
I
wanted
to
walk
through
the
kind
of
UX
research
capabilities
and
kind
of
the
the
functions
of
your
team
that
are
available
to
you,
the
product
management
team,
so
I'll
start
with
product
managers.
We'll
probably
first
encounter
this
from
what
we
call
our
sensing
mechanisms,
which
is
our
kind
of
set
of
places
where
we
say
these
are
important
places
for
you
to
understand,
what's
going
on
in
the
broader
community
and
ecosystem,
so
that
you
can
use
that
to
influence
how
you
prioritize
our
issues
and
features
in
your
group.
A
So
we
talked
about
how,
especially
for
users
UX
research
is
a
very
valuable
sensing
mechanism,
and
this
link
will
take
me
to
this
UX
research,
page
and
I
would
love
to
hear
Sarah.
You
kind
of
explain
maybe
a
little
bit
about
the
function
of
your
team,
how
it
interacts
with
both
product
management
and
product
design
and
then
maybe
just
walk
through
the
basic,
how
to
request
research
and
how
that
process
would
work
as
a
problem
from
a
product
managers
perspective
course.
B
So
we
have
currently
our
three
researchers
on
the
team.
We
have
Katherine
who
works
over
development,
enablement
and
growth,
and
we
have
Italian
Lori,
Heuer,
covert,
ops,
CIC,
be
secure
and
defend,
and
we
are
currently
hiring
for
a
full
researcher
who
will
work
over
development,
enablement
and
grow.
So
a
lot
of
the
kind
of
people
that
you
kind
of
want
to
be
reaching
out
to
and
when
you
raise
a
a
research
request.
B
So
we
have
a
UX
research
project
and
within
that
project
we
have
a
template
for
a
research
proposal
and
what
we
would
like
you
to
do
is
transfer
a
lot
like
research
proposals.
So
last
year
a
couple
of
questions
and
all
we're
trying
to
do
is
understand
what
you're
trying
to
solve.
What
problem
do
you
have
and
what
you're
thinking
about.
B
B
Way,
yes,
okay!
So
just
a
couple
of
questions
and
don't
worry
if
you
can't
be
that
detailed
in
it,
if
you're
not
sure
what
questions
you're
one
of
our
shoes
is,
then
that's
what
the
research
the
best
to
do
to
help
and
just
give
us
some
more
ideas
and
that's
absolutely
fine.
And
what
will
happen
is
when
you
raise
this
request.
B
We'll
also
bring
the
product
designer
in
spot
call
and
the
UX
manager,
so
that's
a
design,
UX
manager,
and
then
we
can
discuss
what
it
is
you
kind
of
want
to
achieve
and
how
we're
going
to
work
on
this
together.
So
what
we've
been
doing?
A
lot
of
recently
is
bringing
in
more
designers
on
both
kind
of
be
involved
with
the
research.
B
A
A
B
Has
initiation
a
list?
Yes,
so
the
distance,
multiple
ways
to
kind
of
navigate
this,
so
we
have
a
directory
of
research
within
the
readme
file.
So
if
you
kind
of
want
to
look
at
a
high
level,
what
we've
been
doing-
we've
kind
of
broken
it
down
by
sections
and
what
this
will
do
is
if
you
click
on
any
one
of
them.
B
We
are
still
working
to
flesh
this
out
a
bit
more
we're
going
to
add
and
like
an
executive
summary
into
there,
and
they
may
be
some
of
the
things
that
we
continue
to
add
so
that
like
having
more
goals
and
hypotheses,
and
things
like
that,
so
a
high
level
you'll
be
able
to
kind
of
read
through
this
and
kinda
get
a
high
level
overview
of
what
was
happening
and
during
the
study
and
then
what
we
also
do
within
the
epic.
We
break
out
the
individual
insights
into
issues.
B
Yes,
exactly
so
you
can
click
into
any
one
of
them.
So
again
the
we
would
kind
of
do
in
this
retrospectively
when
we
kind
of
create
the
insight
repository.
But
what
we're
hoping
to
do
moving
forwards
is
you
can
see
how
I've
kind
of
put
a
relevant
timestamp
so
I'm
saying
that
I
saw
this
happen
to
one
user
and
that'll
be
the
that
number
five
video
and
at
sunny
minutes
20
seconds?
B
B
I
am
very
effectively
with
our
labels,
and
so
we
can
type
by
stage
group
and
feature
and
the
type
of
testing
we're
doing
and
again
we're
kind
of
just
still
growing
that
list,
but
that
was
what
we
can
have
stayed
with
the
basics,
but
it
also
means,
then,
that
you
know
you
can
call
me
into
the
repository
and
just
search
as
well.
If.
B
B
A
B
And
I'd
also
encourage
product
managers
throughout
their
own
insights
into
this.
You
know,
if
you're
doing
kind
of
user
interviews,
if
you
users
feel
free
to
put
your
insights
into
this
and
the
good
thing
about
doing
that.
That
means
we
can
triangulate
dates
there
as
well.
So
perhaps,
if
I've
spotted,
say
I've
been
doing
some
usability,
testing
and
I've
spotted
one
user,
who's
kind
of
done
something,
but
I
think
it
could
be
an
edge
case,
but
I'm
going
to
put
it
into
the
repository
anyway.
B
A
B
B
So
then
we've
got
like
here
a
directory
of
tools
and
that
kind
of
operation,
then
you
Nez,
are
using
and
the
metrics
that
there
be
further
into
as
well
and
again
just
like
kind
of
adding
it
adds
just
more
weight
and
to
the
research
that
already
exists
and
save
me.
So
everyone
runs
into
a
problem
and
I
think
it's
especially
important,
because
I
think
the
way
kind
of
product
managers
have
done
interviews
in
the
past.
B
You
might
only
have
like
one
call,
perhaps
a
week
with
a
customer,
and
you
want
to
make
sure
that
you're
not
designing
for
one
customer
as
well.
You
want
to
make
sure
that
you
design
it
for
the
majority
of
our
customers,
and
so,
if
you
kind
of
just
document
that
within
here
then
in
a
few
weeks
time,
you
might
speak
with
another
customer
I
think
that's
someone
for
so
now.
You've
got
that
record
that
you
can
come
back
soon.
Ok,.
A
So
not
just
any
any
kind
of
insight,
not
just
a
I
was
thinking.
Maybe
we
should
be
targeted
towards
I
mean
you're
monitoring
example
places
where
user
said
they
were
confused
by
our
current
application
or
struggled
with
the
usability
or
like
interaction
with
our
current
system
or
current
product
and
using
both
that
and
then
do
you
kind
of
I
guess
more.
B
B
Pain
points
and
things
that
they
really
want,
and
you
know
the
motivations
for
using
certain
tooling
and
it's
any
kind
of
testing
it
could
be
from
like
surveys,
usability
testing
user
interviews.
What
we
would
like
is
to
try
and
support
these
insights
with
evidence
as
much
as
possible.
So
if
you've
got
if
you've
recorded
the
conversation-
and
you
can
kind
of
put
that
into
there-
that's
great
on
what
you
can
do,
you
know
you
can
set
your
permissions
on
the
Google
Drive.
B
A
Great
awesome,
so
sir
product
manager,
I,
can
request
research.
I
can
add
my
own
content
to
this
insights
and
maybe
it
will
also
surface
other
previous
research
and
then
I
can
also
directly
search
for
previous
research.
Relevance
to
me,
that's
awesome.
I
wanted
to
also
see
if
you
could
talk
to
us
a
little
bit
about
first
look,
so
this
is
also
referenced
from
the
sensing
mechanisms,
but
it
seems
like
it's
a
maybe
at
defined
beta
program
of
users.
Could
you
talk
to
us
a
little
bit
about
it?.
B
B
So
and
get
my
first
look
is
our
UX
research
panel
and
that's
what
it
used
to
be
called.
So
if
you
paired
that
to
them
before
that's
where
it's
come
from,
so
these
be
the
people
who
ox
it
in
to
receive
research,
studies
from
gate
lab
and
so
they've
received,
but
normally
the
first
people
who
receive
invites
to
user
interviews
only
might
be
doing
both
testing
our
survey.
Something
like
that.
These
are
the
first
people
that
we
normally
reach
out
to.
B
We
generally
have
around
2000
active
users
on
the
panel,
and
we
we
regularly
kind
of
clean
that
out
every
so
often
as
well,
and
make
sure
that
people
are
actually
engaged
with
the
emails
that
we're
sending
and
and
what
we
do
is
in
return
for
kind
of
users
engaging
with
us.
We
incentivize
them
as
well
and
so
with
Amazon
vouchers
and
things
like
that,
so
what
we
paid
them
for
their
time,
and
so
like
I
say
these
are
the
people
that
we
normally
reach
out
to.
B
So
we
try
to
keep
the
two
separate
from
one
another,
but
if
there
is
something
and
that
you'd
like
us
to
test
with
and
get
like
calm
users
and
the
best
person
to
just
double-check
that
we've
got
Commission
to
reach
out
to
those
shoes.
This
is
Jennifer
and
if
she
says
yeah,
that's
okay,
so
you
can
send
the
survey
to
those
people.
Then
we'll
we
just
those
people
as
well.
Okay,.
B
A
B
A
B
Always
say
like
loop
in
researchers,
and
we
you
know
we're
not
gatekeepers
to
research.
We
want
everybody
to
be
able
to
effectively
carry
out
research,
and
but
the
good
thing
about
speaking
to
a
researcher
is
if
you
ever
want
a
sense
check.
So
you
you
broke
some
questions
and
you
want
to
make
sure
that
you're
not
leaving
users
and
you're
going
to
get
the
answers
that
you
know.
You
really
want
from
the
study
and
have
a
chat
with
a
researcher.
B
That's
what
they're
there
for
the
other
thing
is
is
that
we
will
be
creating
some
training
videos
as
well
to
aid
in
this
and
they'll
be
going
into
the
handbook
and
they're
kind
of
tough
on
my
priority
list
at
the
moment,
we'll
be
giving
you
some
guidance
on
house
kind
of
right
questions
how
to
synthesize
research,
and
even
how
so
you
see
insight
repository
as
well.
Awesome.