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From YouTube: Baseline Experience: Starting a GitLab Trial
Description
Walking through "job to be done" baseline experience: When creating a new account, I want to start a trial, So I can test GitLab.com Gold features.
Links:
Fulfillment EBR Epic: https://gitlab.com/groups/gitlab-org/-/epics/1355
Baseline Initiative: https://about.gitlab.com/handbook/engineering/ux/experience-baseline-recommendations/#grading-rubric
Issue: https://gitlab.com/gitlab-org/ux-research/issues/285
A
Okay,
R:
this
is
going
to
take
you
through
a
users
journey
a
new
users
journey
through
registration
and
signing
up
for
a
new
trial
and
seeing
the
the
friction
points
and
seeing
a
number
of
steps
and
just
documenting
the
entire
process,
so
I
land
on
the
the
marketing
homepage
about
gitlab
comm
and
the
goal
here
is
to
find
a
way
to
to
start
my
my
free
trial
I
want
to
start
free
trial.
I'm,
a
new
user
I,
don't
have
an
account,
so
the
first
place
that
I
go
to
click
on.
A
Is
the
trial
gear
lab
for
free?
So
when
I
land
on
this
page,
I'm
immediately
presented
with
the
trial
details,
so
I
need
to,
firstly,
click
into
the
get
lab
calm
space
so
that
I'm
not
looking
at
the
wrong
information,
and
here
it
lists
out
two
steps.
So
the
first
step
it
says,
register
for
a
get
lab,
comm
account
or
sign
in.
A
If
you
already
have
one-
and
the
second
step
is
once
you
are
signed
in
click-
the
button
below
to
start
your
trial,
really
when
people
land
on
this
page
they're
just
going
to
click
that
button
and
and
so
I
think
I
think
is
realistic,
especially
me
going
through
it.
I
didn't
actually
read
the
information
I
just
look
for
the
call
to
action
and
I
clicked
in
to
start
a
trial,
so
I
think
that's
a
realistic
expectation
of
what
users
are
going
to
do
and
that's
what
I'm
going
to
do
right
now.
A
Immediately
I'm
taken
to
this
page
where
it
says
hey
in
order
to
start
a
trial,
what
he
says
to
purchase
a
plan
which
is
which
is
not
great
I
need
to
have
an
account
and
it
says
to
sign
in
to
get
lab.
I
don't
currently
have
an
account
and
it
wasn't
immediately
clear
how
to
register
for
an
account
originally
so
I'm,
just
going
to
click
on
to
sign
in
together.
A
A
A
My
email
address,
which
I
pre
pre
created
for
testing
purposes.
It
needs
me
to
confirm
my
email
and
maybe
there's
a
maybe
some
research.
We
could
do
around
how
many
people
have
problems
with
input
in
email
Corelli.
Maybe
we
can
remove
that
step
all
together.
Just
to
reduce
the
amount
of
steps
are
using
these
two
to
input
when
creating
their
account.
Now
I'm
going
to
create
my
my
password.
A
Okay
just
try
that
again
and
it
asks
me
to
accept
the
Terms
of
Service
and
Privacy
Policy
I'm,
not
going
to
accept
what
I
like
to
receive
updates
where
I
email
about
get
lab
comm
just
for
this
testing
purposes
or
user
can
and
if
they,
if
they
do
do
that,
they
will
go
directly
into
Marketo
for
monitoring
for
marketing
purposes
and
I
want
to
span
the
marketing.
So
I
won't
do
that.
A
A
Now,
I'm
taken
to
this
to
the
customer
portal
to
a
new
page
with
new
styling
new
visual
aesthetics,
a
new
layout
and
it's
pulled
in
my
details.
So
it's
pulled
in
my
first
name
and
last
name
so
here
in
this
section
we're
splitting
out
the
first
name
and
last
name
in
the
previous
section
when
we're
registering
we're
just
calling
it
full
name.
A
So,
firstly,
for
consistency
purposes,
maybe
we
should
decide
on
what
pattern
we
want
to
go
with
its
pulled
in
my
work:
email
as
well
so
I
know
that
sign
up
I've
signed
up
for
it
for
a
github
account
because
it
knows
who
I
am
but
right
now,
I,
don't
really
want
to
give
all
to
this.
This
information
I
just
maybe
just
want
to
start
start
my
my
trial.
Maybe
so,
let's
just
see
what
happens
when
I
clicks
just
start
trial.
So
now
it's
it's.
Actually.
A
You
know
informing
me
that
three
in
line
validation,
yep
I,
do
need
to
enter
in
a
company
name
and
so
and
I
may
not
actually
be
a
part
of
a
company,
but
for
this
purposes
I'm
just
going
to
enter
in
Tim's
company
and
I
want
to
start
trying
again.
But
it's
requiring
me
to
have
a
phone
number.
So
let's
just
go
through
this
and
enter
in
a
dummy
number.
A
It's
a
shame
that
that's
required.
So
the
next
step
is
how
many
users
we'll
be
evaluating
during
the
trial
and
I.
Don't
know
the
top
of
my
head.
I
may
not
know,
and
there's
no
kind
of
drop-down
to
easily
kind
of.
Allow
me
to
pick
from
a
list
so
I'm
just
going
to
put
one,
and
my
country
is
really
far
down
so
I'm
gonna
have
to
scroll
all
the
way
down
this
long
long
list
and
look
for
United
Kingdom.
A
But
maybe
you
know,
I,
don't
I
have
a
github
account
now
I
think
so
why
don't
I
just
try
and
sign
in
with
my
github
account,
rather
than
having
to
go
back
into
my
email
and
and
register
with
my
email,
I
think
that's
a
long
process
and
I
just
want
to
get
into
my
my
trial
right
now.
So
let
me
just
click
and
to
sign
and
we
get
lab
and
it
gives
me
a
404
and
I'm
not
too
sure
why
it.
So
this
is
a
bug
or
an
error
that
needs
to
be
fixed.
A
Just
let
me
go
back.
I
saw
another
affordance
in
the
top
right
hand
corner,
and
it
clicking
on
that
now
tells
me
that
I'm
already
signed
in
so
that's
a
bit
confusing,
but
but
now
you
know
I'm
at
the
the
gate,
lab
customer
portals
plans
page
and
my
trial
process
has
been
broken.
Where,
where
do
I
go
to
trial,
I
can
go
back
into
my
emails
and
I
could
look
into
confirming
my
account.
Maybe
that
would
turn
me
back
into
my
trial
process.
A
No,
unfortunately,
all
that
does
is
throw
up
a
slightly
broken
page
and
stylistically.
That
just
says
I've
already
confirmed
not
sure,
not
sure
how
I
confirmed
already
and
that's
a
bit
confusing,
but
I'm
still
out
of
the
loop
and
I'm
still
out
of
my
trial
process
now,
which
feels
frustrating
and
and
quite
sad
I
mean
I
can't
continue
with
my
trial
after
all
of
that
effort.
So
what
I
do
know
is
that
I
can
maybe
start
this
process
from
scratch,
and
maybe
now
that
I'm
signed
in
it
will
be
another
outcome.
A
Looking
through
the
information
again
and
oh
I
almost
forgot
that
I'm
not
looking
at
get
lab,
comm
I'm,
looking
at
self-manage,
so
I
have
to
click
in
that
again.
I
then
now
reading
through
realize
that
you
know,
in
order
to
create
rally
to
register
I,
have
registered
I
click
on
register
and
I'm
taken
into
the
customer
portal.
A
With
my
free
trial
process,
looks
like
the
end
of
my
free
trial
process,
where
it's
asking
me
to
select
a
few
things
so
right
now,
it's
asking
me
to
select
between
a
group
or
a
personal
account,
and
we
really
shouldn't
be
asking
people
to
select
from
a
group
if
they
have
just
registered
their
new
account.
There's
no
way
I
could
have
created
a
new
group
if
this
is
the
first
time
logging
in
so
maybe
there's
some
work
and
some
refactoring.
A
We
can
do
that
and
I
really
don't
know
that
I
don't
understand
the
difference
between
a
group
and
the
person
account
right
now.
I
think
there
isn't
any
affordance
or
any
kind
of
information
given
to
the
users
around
what
that
is,
but
if
I
click
into
what
is
this
subscription
for
and
the
only
thing
I
am
assuming
that
I
can
use,
is
my
personal
account
not
sure
why
I'm
I'm
not
sure
why
I'm
not
given
the
affordance
to
create
a
new
account?
Sorry
create
a
new
group
at
this
point
home.
A
But
but
let's
see
what
happens
when
I
am
click
into
that
drop-down
select
it
for
back
for
myself
and
I.
Guess
that's
my
personal
account.
So,
on
the
right
hand,
side
I
have
information
regarding
just
my
account,
so
I
know
that
it's
pulled
in
information
correctly
and
now
I'm
going
to
click
on
click,
trial
and
I
land
on
the
user
settings
Billings
page,
which
is
quite
underwhelming,
I've,
been
through
a
number
of
steps
back
and
forth
through
my
email,
and
this
page
is
quite
underwhelming,
it
does
give
me
details
around
a
gold
plan.
A
I
currently
have
active
on
my
personal
account.
It
does
say
that
my
trial
ends
on
the
on
the
particular
date,
but
it's
trying
to
upsell
me
bronze
plan
and
the
silver
plan
and
also
gives
me
some
really
negative
feedback
around
automatically
downgrading
and
upgrading
it
not
being
possible
in
this
orange
banner.
That
just
doesn't
sit
well
with
me,
after
going
through
all
of
that.
A
All
of
those
steps
so,
and
also
that
there's
some
way
to
scroll
as
well
to
get
to
the
gold
plan
at
the
bottom,
which
I
think
there's
a
better
way
of
doing
that,
and
if
we're
going
to
upsell
I,
think
there's
a
more
subtle
way
and
a
nicer
way,
and
this
page
should
be
a
celebration.
It
should
be
a
celebration
of
a
trial
that
has
just
been
started
and
right
now
it
just
feels
like
an
end
of
a
bad
process.