►
From YouTube: Growth Marketing Weekly Recap 2020-08-13
Description
This video is about Growth Marketing Weekly Recap 2020-08-13
A
Hey
everybody
shane
rice
here
with
the
growth
marketing
team
recap.
Normally
I
play
a
song
right
now,
but
today's
a
little
bit
different
because
I
haven't
told
anybody
on
the
call
yet,
but
today
is
my
15th
wedding
anniversary,
and
so
I'm
giving
a
special
shout
out
to
my
wife.
I
made
this
this
morning.
Here
we
go.
Are
you
ready
one?
Two,
three
happy.
A
Okay,
I
hit
share
now
it's
not
sharing.
Now
it's
sharing
all
right,
cool,
so
website
traffic.
Our
goal
is
to
grow
traffic,
20
year-over-year
we're
on
track
still
with
users,
but
I
put
this
as
at
risk
because
page
views
are
dropping
and
my
take
on
this
is
that
we
are
seeing
this
affect
us,
a
regional
effect
in
emea,
where
we
know
that
we
are
tracking
fewer
people
through
cookies
right
now,
they're,
not
accepting
our
cookies.
There's
open
issues
around
this,
but
we
I'm
marking
this
at
risk.
A
Until
we
can
assess
how
much
traffic
we're
actually
not
tracking
in
these
numbers
and
then
as
we
move
into
inbound
mqls,
you
can
see
the
pace
there.
I'm
not
gonna
go
through
each
one,
because
I
think
you
know
we're
so
early
in
the
quarter
and
we're
going
to
be.
You
know,
seeing
these
numbers
go
up
closer
to
our
attainment
goals.
Our
pace
goals
excuse
me,
but
I
think
the
real
the
real
key
here
is.
When
we
look
at
the
pipeline.
You
know
we
have.
A
I
still
have
a
very
large
number
in
june.
That
is
a
very
forward-looking
aggressively.
You
know
adding
pipeline.
That
is
not
really
something
that
is
scheduled
to
close
in
in
this
fiscal
year,
but
maybe
next
fiscal
year.
So
I'm
adjusting
that
down
from
the
the
total
in
june.
To
like
a
let's
say,
you
know
a
more
reasonable
amount
for
for
june.
A
That
kind
of
is
between
may
and
july,
which
july
was
really
high
for
a
pipeline
for
the
large
segment
specifically,
and
so
when
we
just
sat
down
we're
almost
70
million
in
pipeline
of
a
goal
of
80..
So
you
know
we
are
on
track
with
pipeline.
So
even
you
know,
though,
we're
a
little
bit
behind
based
on
some
of
the
goals
for
mqls
now
and
pageview
traffic.
We
are
meeting
those
pipeline
goals,
which
is
ultimately
you
know
one
of
the
things
that
we're
really
focused
on.
A
So
you
know
mixed
bag
here,
but
we're
moving
into,
I
think,
a
better
territory
when
it
comes
to
some
of
the
other
metrics
there.
So
I
tell
you
what
so
next
up
on
our
agenda
is
show
and
tell,
and
so
we're
going
to
kick
off
just
you
know,
anyone
on
the
team
can
contribute
the
things
they're
working
on
and
I
will
pass
it
over
to
the
first
person
on
the
agenda
today,
who
is
bree
bree
whenever
you're
ready.
C
Two
new
topics
pages
were
published:
the
version
control
and
get
ops
pages
six
published
case
studies.
Three
all
remote
guides
one
white
paper:
the
completion
and
launch
of
the
devsecops
survey,
which
garnered
130
press
pickups
for
published
ebooks
the
completion
of
the
gitlab
tv
agility
sprint.
There
were
quite
a
few
customer
videos
that
I
didn't
include
the
links
to
in
here
the
coursera
and
the
twag
pre
and
post
production
work,
and
we
also
implemented
a
strategic
seo
steps
for
content
creation
moving
forward,
which
is
thanks
to
nile.
Mostly.
A
E
So
this
is
kind
of
ongoing
work
to
the
our
commit
event.
You
know
there's
been
two
or
three
weeks
now.
I
don't
remember
what
I've
mentioned
when,
but
anyway,
I
just
figured
I'd,
give
a
close,
a
quick
overview.
So
a
lot
of
the
stuff
that's
been
updated,
isn't
visual,
but
it's
allowed
us
to
iterate
quickly.
So
we've
created
these
modular
components
that
are
reusable.
E
E
E
We
don't
have
to
go
and
remove
them
from
the
page,
which
is
fantastic
button
once
again
and
now
there's
an
faq
section:
it's
not
something
someone
has
to
go
in
and
manually
update,
it's
created
from
a
data
file,
so
they
don't
have
to
need
to
know
all
that
fun
stuff
and
that's
on
the
groundworks
page,
which
is
one
of
the
pages,
and
then
there's
also
a
couple
of
other
pages
which
I
won't
share
around
all
because
I'm
more
targeted
with
specific
tracks
of
people
but
anyway.
So,
let's
see
what
else.
E
D
If
you're
talking,
we
can't
hear
you
I
wish
you
did
so.
I
would
like
to
share
my
q3
content
set,
so
this
quarter.
I
am
focusing
on
version,
control
and
collaboration.
So
this
is
how
I
worked
through
this.
We
went
through
the
product
marketing
page
that
jordy
put
together.
I
did
a
content
audit
by
looking
at
the
path
factory
track.
D
D
D
I
totally
lost
my
train
of
thought
I'll
work
alongside
the
design
team
to
create
the
layout
and
then
also
with
michael,
to
understand
this.
How
this
might
grow
site
will
work
within
the
flow
and
then
nile
has
a
lot
of
really
great
ideas
when
it
comes
to
seo,
and
then
I
will
work
on
the
timeline
so
hopefully
we'll
have
quite
a
few
content
assets
for
this
campaign.
A
Thank
you
for
sharing
siri,
really
appreciate
that
so
I'm
gonna
wrap
in
steven's
update.
He
wasn't
able
to
make
the
call.
So
let
me
share
my
screen.
He
wanted
to
share
some
of
the
work.
That's
been
going
on
with
the
enterprise
page,
so
one
second,
I'm
gonna
share
my
screen.
Everything's
jumping
around
on
the
share
screen
here
in
zoom.
A
Okay,
cool,
so
the
enterprise
page?
We
made
some
updates
this
week
so
included
adding
a
customer
section.
I
believe
oh
looks
like
that
has
been.
I
know,
there's
some
talk
yesterday
because
we
were
using
some
customer
logos
that
hadn't
been
approved
so
we're
working
on
getting
that
back
in,
but
also
this
section
was
updated,
have
a
contact
sales
cta
there
for
trial
here,
some
more
social
proof
and
you'll
notice
that
you
know
the
pages
the
once
you
scroll
down
and
it
loads.
A
Everything
is
still
there
as
you
scroll
back
up
and
down
the
page,
so
lots
of
great
things
happen
on
the
enterprise
page.
This
is
the
second
major
round
of
changes
we
have
third
and
fourth
round
already
in
plan
right
now.
So
there
are
more
change
changes
coming
down
the
pipeline
for
this
page
as
well.
F
A
Yeah
we've
also
gone
in
and
we
removed
there's
a
solutions,
page
called
solution,
slash
enterprise
class.
We
remove
that
and
are
redirecting
that
page
to
this
page.
For
now
we
save
that
content
and
are
looking
at
wrapping
that
into
one
of
the
future
iterations.
If
you
know,
we
feel
like
there's
something
that
we
want
to
share
there.
A
So,
let's
just
select
this
page
and
if
we
go
back
and
look
let's
say
july
1st
I
believe
we
launched
it
in
july,
so
we
should
have
yep
all
right,
great,
so
yeah
four
thousand
page
views
in
less
than
a
month,
just
over
a
month,
let's
say
and
then
some
entrances.
So
that's
exciting
that
we're
seeing
people
like
start
here,
they're
not
just
like
clicking
here
from
the
nav
or
somewhere
else
on
the
site.
They're.
Actually
you
know
starting
their
journey
on
this
page.
A
So
that's
that's
encouraging
and
you
got
to
remember
that
you
know
when
we
create
a
new
page,
we're
really
investing
in
something.
That's
we're
not
going
to
see
like
get
serious
traction
from
an
organic
entrance
side
of
things
from
anywhere
between
three
to
six
months.
Normally
sometimes
you'll
have
something
that
takes
off,
and
you
know
just
really
you
know,
shines
right
away,
but
normally
you're
gonna.
A
You
know
three
to
six
months
at
the
earliest,
more
like
six
to
12
months,
a
lot
of
the
time
so
you're
investing
in
a
long
term
when
you
create
a
page
like
this,
so
which
leads
me
into
the
next
update
that
I
want
to
share
for
show
and
tell
which
is
what's
happening
with
the
site.
Health
of
about.getlab.com.
A
So
hanif
has
been
really
laser
focused
on
this,
and
I
know
I've
called
it
on
the
call
before.
But
you
look
here,
you
know
I'm
looking
back
30
days,
we
had
you
know
almost
2
000
issues
at
the
beginning
of
july
and
now
at
a
point
where
we
have
218-
and
this
is
you
know,
things
like
missing
meta
descriptions,
duplicate,
page
titles,
missing,
page
titles
pages
that
are
404
broken
with
no
redirect.
A
If
you're
driving
down
the
street-
and
you
see
a
house
for
sale-
and
you
look
and
like
the
yard
is
overgrown
and
there's
like
a
branch
through
the
roof
and
like
the
house
is
not
look
like
it's
in
good
shape,
you're
not
going
to
spend
a
lot
of
time
like
looking
at
that
house
right
so
kind
of
the
same
thing
when
it
comes
to
our
site.
You
know
if
it's
not
maintained
the
way.
Google
wants
it
to
be
maintained.
Other
search
engines
are
expecting
it
to
be
maintained.
A
Then
they're
going
to
send
fewer
people
to
our
site,
so
we've
got
to
make
sure
the
site
health
matches
the
expectations
of
search
engines,
and
the
second
thing
I
want
to
talk
about
is
the
impact
of
these
changes
on
our
visibility,
like
how
often
we're
appearing
in
search
results
where
we're
appearing
there,
and
so
this
just
looks
at
top
25
keywords
that
we've
set
for
about.getlab.com,
and
so
when
you,
when
you
dive
into
this,
you
can
see
like
visibility,
wise
looking
back
30
days.
You
know
we
start
down
here
about.
A
You
know
four,
just
over
four
percent
visibility
on
across
all
of
our
terms
and
and
we
gain
almost
two
full
visibility
points
there,
which
you
know
it's.
It's
kind
of
seo
stats
like
this.
Are
it's
difficult
to
compare
apples
to
oranges
a
lot
of
times,
because
this
is
comparing
data
that
google
does
its
best
to
kind
of
make
opaque
and
so
we're
looking
at
it
to
take.
A
You
know
educated
database
guesses
on
how
we
can
make
these
improvements,
so
we're
I'm
excited
about
that,
seeing
the
the
work
that
hanef
is
doing
and
how
that's
impacting
visibility.
This
dip
here,
if
you're,
seeing
that
that's
because
there
was
a
glitch
google
announced
this
on
tuesday
that
they
had
a
day
where
results
were
all
out
of
whack
because
of
some
change.
A
They
made
internally
that
had
unintended
consequences
further
into
search
results
so
pages
that
weren't
ranking
for
number
one
all
of
a
sudden
were
ranking
on
rankings,
went
all
over
the
place,
so
they
fixed
the
glitch
on
tuesday,
and
so
that's
why
you
see
that
one
day
blip.
But
you
know
this
is
life
in
in
in
organic
search
when
you're
working
with
google,
you
just
kind
of
have
to
watch
these
things
and
kind
of
navigate
them
as
they
come,
and
then
the
final
piece
here
I
do
want
to
talk
about.
A
We
are
updating
from
a
top
25
keyword,
kind
of
ranking
model
to
measure
our
success
to
a
more
cluster-based
approach
to
keyword,
success
and
keyword,
tracking
and
research
nile
is
spearheading
this
and
so
we're
looking
at.
You
know
keywords
as
a
family
like
groups
of
keywords,
family
families
of
keywords,
like
version
control
and
collaboration.
What
do
we
see
here?
You
know
we
have
a
full
list,
let's
see
here
where
you
know
we're
looking
at
devops
devsecops
kubernetes
aws
ci.
A
So
we
can
see
these
keyword,
families
and
how
we're
performing
there
over
time,
because
we
want
to
cluster
our
content
around
these
concepts
so
that
we
can
spread
out
these
long
tail
keywords
into
individual
content
pieces.
Then
support
pillar
pieces
that
then
attract
more
and
more
search
attention
over
time.
G
Okay,
I'm
gonna
share
my
screen.
I
couldn't
find
the
stop
sharing
button
last
time,
but
here
we
go
all
right.
So
here
we
have
a
new
handbook
page,
it's
a
git
guide
for
blog
contributors
and
it
just
goes
over
some
basic
tips
and
general
guidelines
for
using
git
and
how
to
commit
changes
to
our
repository,
and
this
will
be
a
great
resource
to
start
documenting
information
on
this
and
where
they
can
turn
for
help.
F
Okay,
I
just
wanted
to
say
that
we
have
like
our
structure
for
the
website
is
built
out
for
q3
and
going
into
q4
we'll
continue
to
have
kickoffs
on
the
individual
kind
of
projects
that
go
into
that.
But
yeah
have
a
look
at
that
epic
and
I'm
gonna
make
a
handbook
update
for
how
we're
trying
to
structure
epic
so
that
they
make
sense.
Thank
you
brandon,
because
they
make
sense
to
me
right
now,
but
I
don't
think
that
they
make
sense
to
everybody
else.
E
Yeah,
so
I
thought
of
a
couple
things
while
everyone's
chatting
that
I
could
share,
so
I'm
going
to
go
over
them
pretty
quickly.
It
came
up
recently
that
someone
asked
a
question
about
search
analytics.
You
know:
do
we
have
a
history
of
what
people
are
searching
for?
Can
we
use
that
to
you
know,
guide
us
what
content
might
be
popular
on
our
pages,
and
so
I
thought
I'd
just
pull
an
example
of
the
kind
of
data
that
we
get.
E
So
this
is
only
retained
for
apparently
90
days,
or
at
least
that's
the
only
one
I
can
figure
out
how
to
look
at
and
so
there's
some
good
insights
in
there
in
terms
of
this
is
there
are
different
results.
There's
a
report
of
you
know
what
are
people
searching
for
and
then
there's
a
report
of
what
are
people
clicking
through
and
then
there's
a
report
of?
E
E
You
know
technology
support
and
eventually
we're
going
to
have
these
kinds
of
reports
for
search
segmented
to
just
blocks,
but
we
don't
have
that
yet,
and
so
the
second
item
I
wanted
to
share
is
this
is
based
on
documentation.
I've
shared
in
the
past,
which
is
kind
of
a
handbook
page
about
you
know
how
to
review,
merge
requests,
and
this
is
an
optional
thing.
I
created
just
kind
of
a
checklist.
E
You
can
go
through
to
see
when
reviewing
the
merge
requests,
and
this
is
more
from
the
developer
side
of
things,
but
it's
helpful
with
anyone
really.
You
know
what
kind
of
things
we
should
look
for
so
you
know
has-
and
this
is
optional,
because
I
don't
expect
every
issue
to
have
to
go
through
this.
This
is
more
of
a
tool
we
can
use
when
working
with
vendors
or
when
we're
building
out
new
components
in
cms
stuff.
E
Like
that,
you
know
it's
a
more
thorough
checklist,
so
that's
why
it's
functional
so
and
it's
meant,
for
you
know
larger
projects
and
they
have
larger
applications.
Often
so
things
like
you
know,
has
ux
research
been
done,
you
know
blank
states
or
interaction
states
are
accounted
for
like
before,
during
and
after
you've
clicked
on
something.
E
You
know
our
our
guidelines
and
best
practices
have
been
followed
and
we've
made
sure
that
what
we
think
we're
impacting
doesn't
impact
other
parts
that
we
didn't
think
about.
You
know
is
this
impacting
page
speed
and
you
know:
reviewers
have
been
asked
all
kinds
of
things,
so
I
just
figured
I'd
share
that
it's
a
good
checklist
feel
free
to
add
to
it
and
that's
it
for
me
and
I
think
that
might
be
it
for
show
and
tell
so
wants
to
lead
shoutouts
or
who
wants
to
lead.
Shout
outs.
She
said.
H
H
C
B
Yep
thanks
danielle.
Yes,
I
just
wanted
to
give
a
shout
out
to
matt
for
constantly
questioning
everything
he's
new,
so
give
him
a
break,
but
in
all
seriousness
you
know,
I
think
he
has
a
real
critical
eye
for
things
and
I
purchased
things
in
a
really
constructive
way.
So
I
really
appreciate
that
perspective
and
consideration,
and
then
you
know
also
for
just
having
a
genuine
interest
in
the
brand
team
and
how
we
can
make
the
team
better
and
stronger.