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From YouTube: Growth Marketing Weekly Recap 2020-10-01
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A
I
went
with
90s,
I'm
on
a
90s
kick
right
now,
so
we're
going
to
miss
like
the
the
best
part,
which
is
the
chorus
with
like
that
real
solid
girl.
A
All
right
so,
hey
everybody,
shane
rice
here,
kicking
off
the
growth
marketing
team,
weekly,
recap
and
demo
day
call
my
job
as
we
kick
off.
This
call
is
to
bring
a
little
bit
of
fun
with
the
music
and
then
lead
us
right
into
metrics.
So
I'm
going
to
do
that.
Let
me
share
my
screen,
so
you
can
see
this
week's
update
all
right.
So
as
we
look
here,
we
are
65
almost
66
of
the
way
through
the
quarter.
A
You
know
I'm
not
going
to
go
in
depth
on
these,
because
I
also
want
to
cover
an
update
on
some
of
the
things
we've
learned
in
the
website
refresh
and
some
of
the
metrics
around
that.
So
I'm
going
to
really
just
kind
of
skim.
This
section
users
page
views
this
stream
is
down.
A
You
know
this
is
what
we
expected
because
last
year
in
september,
we
announced
our
series
e,
which
kicked
off
a
really
high
level
of
traffic,
that
we
can't
really
replicate,
and
then
we
also
were
running
display
ads
at
this
time
that
we're
contributing
several
hundred
thousand
page
views
a
month
that
we're
not
getting
now
and
that's
because
we
refined
our
pa
our
display
ad
targeting
and
proved
that,
and
so
there
are
some
changes
there
that
from
last
year
that
we
can't
really
replicate
in
2020..
A
But
the
good
news
is
is
that
the
changes
we
made
to
cookiebot
are
having
an
impact,
we're
we're
able
to
see
more
of
the
traffic
that's
coming
to
about
nike,
lab.com
and
docs
in
emea.
Specifically,
so
we're
really
excited
about
that
mql
commitments.
The
good
thing
here
is
that
our
pace
is
picking
up
in
every
segment
and
I
added
that
as
something
we
can
look
at
here.
A
The
pace
and
large
increased
by
3.35
percent
up
two
point:
seven,
five
percent
in
mid
market
and
then
two
point:
seven
one
in
smb,
so
the
the
the
lows
we
were
seeing
in
august.
We
are
picking
back
up
from
that
and
the
pace
is
continuing
to
increase,
so
I
anticipate
we're
gonna,
see
increases
into
october
as
well,
we'll
keep
an
eye
on
that
and
update
you
there.
A
So
looking
at
the
metrics
update
on
phase
one
of
the
website
refresh
so
this
was
to
you
know
what
we
started
with
here
was
creating
an
enterprise
page,
and
so
when
we,
you
know,
created
the
enterprise
page,
we
went
from
zero
page
views
to
you
know
almost
a
thousand
page
views
a
week
which
is
really
exciting.
I
think
you
know.
A
One
of
the
things
I
want
to
point
out
here
is
that
we
also
see
that
as
the
page
ages,
we
get
more
people
entering
the
site
from
google,
so
that
tells
us
that
google
something
about
gitlab
enterprise
and
they
ended
up
on
this
page.
A
So
you
know,
I
anticipate
that
we're
gonna
see
this
continue
to
pick
up
pace
as
we
go
into
the
rest
of
fiscal
year
2021
into
quarter
four,
you
know,
anytime,
we
build
a
new
page,
it's
not
just
like
flipping
a
light
switch
where
we
turn
on
a
new
page
and
people
just
start
landing
on
there
from
search
results.
It
takes
some
time
for
google
to
crawl
and
index,
and
then
you
know
look
at
this
page.
A
In
conjunction
with
other
pages,
we
have
and
other
pages
that
might
be
ranking
for
related
terms
and
decide
that
this
is
the
page
they
want
to
deliver.
So
you
know
I'm
excited
about
this,
especially
like
I
said
the
organic
side
of
things.
Moving
on
to
the
homepage
hero.
So
one
of
the
things
we
did
in
phase
one
was
create
the
motion
to
begin
to
update
the
homepage
hero
every
few
weeks,
and
so
I
want
to
call
out
a
couple
items
here.
A
You
know
for
anybody
that
is
not
thinking
about
this
or
doesn't
really
know
how
we
think
about
it.
I
want
to
show
a
couple
of
things
here:
number
one
where
the
nav
trial
is
so
we
have
a
cta
in
the
top
nav
that
says
get
free
trial,
and
then
we
also
have
in
the
hero.
We
have
three
different,
actually
four
different
ctas,
so
you
can
click
on
download
the
ebook
link.
You
can
click
on
either
of
these
buttons.
You
can
also
click
on
the
image.
A
If
you
click
on
the
link
in
the
image,
it
takes
you
to
a
piece
of
content.
If
you
click
on
trial,
it
takes
you
the
trial,
page
demo
to
the
demo
page.
So
we
made
some
changes
here,
some
tests
late
august
early
september,
so
I've
called
these
out
specifically
we.
This
is
the
number
of
events
in
the
hero,
so
we're
specifically
looking
at
clicks
on
elements
in
the
hero,
and
this
is
the
number
of
events
per
week
for
the
hero.
A
So
when
we
move
to
commit,
you
see
that
drop
just
a
little
bit
and
then
when
we
only
offered
a
trial
in
the
hero,
you
see
that
drops
even
further,
which
you
know
for
us.
I
think
a
key
takeaway
here
for
me
and
for
a
lot
of
other
people
in
growth
marketing
was
our
expectation.
Was
that
adding
or
reducing
the
number
of
calls
to
action
in
that
hero
would
increase
the
number
of
clicks
and
that's
not
what
we
saw.
So
I
think
you
know
looking
at
the
data
we
have.
A
My
hypothesis
is
that
that
free
trial
is
a
very
it's
a
high
friction
motion.
You
have
to
know
that
you
want
it,
I
mean
so
offering
other
pathways
gives
people
a
lower
friction
way
to
kind
of
connect
to
the
next
step
within
you
know,
learning
about
git
lab
so
and
then
I
also
want
to
call
out
here
that
when
we
you
know
so
right
here
is
when
you
start.
A
You
know
we
started
the
commit
trial
or
sorry
the
commit
hero
trial,
and
then
we
moved
to
a
single
trial
in
the
hero
here,
and
so
that's
where
you
see
this.
The
the
orange
line
here
is
people
clicking
on
get
free
trial
on
the
naf,
so
the
trial
is
still
a
very
important
part
of
our
motion.
Even
though,
when
we
go
to
a
single
trial,
it
doesn't
it.
The
clicks
actually
drop.
A
The
the
the
nav
item
is
you
know,
showing
us
that
people
still
want
to
learn
about
our
trial,
even
when
it's
not
the
front
and
center
offer.
So
I
thought
that
was
an
interesting
interesting
thing.
We
discovered
in
in
some
of
this
motion
as
well,
and
then,
let's
see.
A
Yeah,
that's
it!
I've
been
working
on
this
this
morning,
so
it's
still
kind
of
work
in
progress,
but
I
want
to
share
what
I
have
today
for
this
call
phase
two
we're
gonna
be
looking
at
that
becky
is
looking
at
the
top
100
pages
and
just
seeing
what
we've
changed
over
the
last
60
days,
120
days
and
then,
and
so
we'll
have
an
update
on
that
next
week.
I'm
on
I've
offered
to
help
her
put
that
report
together.
So
I'm,
hopefully
we
can
present
that
on
this
call
next
week.
A
So
with
that
I'll
stop
sharing
my
screen,
I
saw
some
things
popping
up
in
the
chat.
Are
there
any
questions
there.
B
Yeah,
it's
just
I've
mentioned
a
couple
times
about
the
influx
in
traffic
last
year
because
of
the
series
e
announcement,
but
it
just
kind
of
popped
into
my
head
that,
like
not
all
traffic
is
generally
good,
but
there
are
some
forms
of
traffic
that
are
much
better.
So
you
know
there's
expensive
traffic
that
you
pay
for
that.
Naturally,
it's
like
the
wider
net
and
you're
getting
less
qualified
leads.
B
I
just
was
one
wanted
to
ask
if
that,
that's
how
you're
looking
at
this
dip
in
traffic
this
year
is
yes,
the
numbers
are
down
year
over
year,
but
and
is
there
a
way
we
can
kind
of
tie
the
large
increase
of
traffic
last
year
and
show
that,
like,
yes,
the
year-over-year
general
traffic
is
down,
but
our
like
conversion
rate
or
our
success.
Metrics
are
holding
steady
or
are
they
in
fact,
maybe
increasing
because
of
our
focus.
A
Yeah,
I
think
that's
a
great
question
and
I
think
you
know
you
kind
of
have
hit
a
question
that
I
have
and
I
think
danielle
has
as
well.
Is
you
know
our
page
views
the
metric?
Our
team
should
be
looking
at
right.
Oh
interesting,
you
know
because
you
know
we're
in
a
position
where
you
know
there
are.
A
You
know,
lots
of
variables
that
we
don't
control,
that
our
team
doesn't
have
a
direct
impact
on,
and
so
you
know
we
want
to
measure
the
things
that
we
have
the
most
impact
on,
and
so
I
think
what
you're
saying
you
know:
conversion
rate
clicks
to
trials.
You
know
you
know
inquiries.
Those
kind
of
you
know
mqls.
A
Those
kind
of
motions
are
things
that
you
know
we
can
impact
with
how
we
update
the
site
and
how
we,
you
know,
work
on
information
architecture
and
present
ctas
on
pages,
so
there's
a
lot
of
opportunity
there
and
I
think
the
other
side
of
this
is.
You
know
we're
looking
at
year
over
year
traffic,
so
we're
looking
at
like
the
last
12
months
and
when
you
do
that,
that's
when
you
get
like
a
lot
of
trends
that
you
can't
control.
A
So
now
you
know
we're
going
to
enter
october
and
then
at
the
end
of
october,
beginning
of
november
is
when
we,
I
think
we
made
some
changes
to
display
where
we
weren't
getting
as
many
visitors
from
display
right.
So
if
we
look
at
this
as
a
you
know,
year-long
process
for
the
next,
you
know
10
months,
we're
still
going
to
have
that
bump,
dinging
us
and
we're
still
going
to
be
trying
to
compete
against
that
bump
right.
A
But
if
we
were
say
looking
at
this
like
say
october,
2020
october
2019,
then
we're
looking
at
a
one
one
month
window
and
we're
competing
against
something
that
we
can't
replicate
and
then,
when
we
move
into
october
we're
in
a
window
where
hey
you
know,
this
is
more.
You
know
of
a
normal
time
for
get
lab
last
year.
How
are
we
doing
compared
to
that.
B
Right
and
last
year
I
think
last
year
was
that
anomaly
year,
there's
always
one,
I
think
it's
every
four
or
five
years,
where
there's
technically
an
extra
week
within
the
year,
like
obviously
there's
still.
This
is
sort
of
like
weird
way
of
thinking,
but
it's
just
the
way.
The
weeks
fall,
there's
obviously
still
365
days
in
the
year
like
we're,
not
changing
the
calendar,
but
the
way
the
weeks
fall,
there's
actually
one
more
yeah.
You
get.
A
And
yeah
so
yeah.
There
are
a
lot
of
variables
like
that.
We
need
to
account
for,
I
think
in
all
of
our
metrics,
but
you
know
definitely
when
we
look
at
you
know,
page
views
and
what
we're
seeing
there
something
we're
concerned
about.
We
want
to
be
on
top
of,
but
we're
considering
you
know
is
this
the
best
measure
of
our
team
success,
since
there
are
variables
here
that
we
don't
control.
A
Of
course,
so
with
that,
I'm
going
to
hand
it
off
to
luke
for
show
and
tell.
D
Awesome,
big
shane,
yeah
so
kicking
off
the
show-and-tell
portion
of
the
call,
so
just
a
quick
reminder
that
anyone
can
contribute
anything
that
they've
accomplished
for
the
week
that
they're,
proud
of
and
we'd
like
to
show
up
to
the
team
and
the
wider
community
so
and
then
also
screen
sharing
is
highly
encouraged.
So
we
can
see
what
you're
talking
about
so
looks
like
first
up
is
niall.
E
Hi,
oh
yeah.
Let
me
just
share
my
screen.
E
This
week
is
we
deliver
a
lot
of
keyword,
target
information
and
content
gap,
analysis
information
to
content
teams,
so
I
was
trying
to
find
a
way
of
providing
this
that's
easier
to
use
and
kind
of
more
beneficial.
So
it's
just
a
run
through
the
new
template
put
together.
So
basically
it's
just
a
rundown.
We
group
the
keyword
targets
per
topic
on
the
page,
so
it's
just
a
simple
drop
down
menu
for
each
one.
E
On
top
of
that,
then
each
one
of
the
the
keywords
are
already
scored
in
order,
so
it's
obviously
top
down,
but
we
use
the
intent
modifier
system
to
target
specific
terms
within
the
long
tail
keywords
to
try
and
group
them
based
on
where
they
fall
in
the
buyer
journey
or
the
funnel
system.
So
it's
kind
of
easy
to
use
can
be
filtered
that
way
as
well,
but
also
then,
if
you
pick
a
specific
keyword,
you
want
to
target
like.
So
you
can
just
go
to
the
server
file
here
and
you
can
click.
E
And
it'll
show
you
the
current
top
tech
10
ranking
articles
online
that
are
coming
up
for
that
result,
but
the
second
thing
is:
we
can
quickly
see
whether
we
have
something
on
page
one
for
that
also.
So
it
means
we
don't
start
cannibalizing
our
own
keywords.
So
it's
a
way
of
kind
of
amending
that
from
the
starting
point,
instead
of
trying
to
find
an
issue
after
it's
already
launched,
so
I
think
it
should
be
beneficial
for
the
content
team,
so
we'll
start
resisting
get
some
feedback
and
see
how
it
goes.
C
E
C
F
That's
really
cool
mile.
I
will
be
harassing
you
about
it
later.
I
just
wanted
to
point
out
two
cases
that
were
published
in
september
conversica,
which
is
an
ai
company
that
adopted
git,
lab
ultimate
for
ci,
cd
and
end-to-end
pipeline
visibility.
Also
paisler.
F
There
was
a
case
study
on
the
site,
or
there
is
a
case
study
that
existed
for
starter,
that
they
adopted
a
couple
years
ago
for
sem
and
they've
recently
upgraded
to
premium
for
ci
cd.
I
didn't
share
my
screen
because
I
sell
officially
want
you
guys
to
add
page
views
to
the
case
studies,
so
please
click
on
them.
Also
fyi
val
has
moved
over
officially
starting
today,
50
to
the
content
team
from
the
editorial
team
fully
by
the
15th.
G
G
The
mr
review
app,
where
we're
just
going
to
change
this
to
slash
decision,
kit
and
again
that'll
be
good
for
seo,
and
the
last
thing
I
wanted
to
share
is
we
hit
the
fastly
api
limit
this
week
or
last
week
and
the
static
site,
editor
group
and
I
worked
together
with
infrastructure
to
get
that
increased.
G
So
this
is
also
another
reason
why
we
need
to
get
in
and
fix
those
devops
comparison
pages
quickly
before
all
the
vendors
are
moved
over,
because
we
don't
want
to
keep
adding
thousands
of
redirects
to
our
redirect
file.
So
that's
what
I've
been
up
to
and
I
will
pass
it
over
to
michael.
B
Some
work
that
matt
and
brandon
were
up
to,
because
I
think
this
is
really
cool
and
if
it
doesn't
get
a
little
bit
of
shine,
it
kind
of
doesn't
make
sense.
Nor
does
it
the
importance
of
what
it
is
actually
land.
So
we
are
working
towards
a
marketing
site
design
system
and
that's
going
to
come
pretty
quick
and
we're
going
to
move
fast
on
it,
the
first
step
to
kind
of
land.
Why
we
need
this
is
the
kind
of
painstaking
task
of
going
through
the
site
and
starting
to
document
all
the
different
things.
B
So
an
audit,
so
things
like
buttons
like
and
matt,
and
brandon
matt,
taking
tons
of
screenshots
going
through
page
by
page
showing
like
we
have
all
these
different
kinds
of
buttons,
so
many
buttons.
Why
so
many
buttons
very
confusing
for
our
user
experience
same
with
forums,
etc,
interesting
to
go
through.
So
what
we
do
is
we
want
to
go
through
this
and
we
want
to
identify
which
ones
do
we
want
to
align
on?
B
You
know
why
are
we
loading
so
much
code
to
you
know,
make
this
watch
now
button
versus
another
watch
now
button
like
have
uppercase
and
lowercase.
That
seems
fairly
bizarre,
so
yeah
really
cool
work.
That
might
seem
boring,
but
once
everything
comes
together,
it'll
kind
of
land-
and
these
things
are
important,
because
it's
these
little
touches
that
start
to
erode
our
brand
that
consistency.
B
It
loses
trust
from
our
people.
It
kind
of
makes
us
look
sloppy.
So
if
we're
saying
hey,
give
us
a
ton
of
money
for
this
enterprise
level
experience,
but
we
don't
have
everything
nice
and
tight
in
ours.
You
know
we
got
to
put
our
money
where
our
mouth
is.
So
I
just
wanted
to
share
that
with
everyone.
I'm
looking
forward
to
sharing
more
and
more
of
our
progress
as
we
go
through
the
end
this
last
month
of
q3
and
into
q4,
so
expect
more
and
yeah
thanks,
matt
and
brandon.
B
So
much
for
you
know
it's
kind
of
mind-numbing
work,
but
it's
very
important
and
then
over
to
brandon.
H
Yeah,
let
me
set
up
my
screen
share
here,
so
what
I
want
to
talk
about
today,
it
should
be
just
a
quick
item.
I
just
wanted
to
kind
of
you
know
as
we're
building
out
new
parts
of
this
as
we're
trying
to
work
more
modularly,
like
you
know,
here's
a
section
of
the
page
that
we
can
reuse
over
and
over
again
and
that
becomes
templatized,
and
then
that
becomes
a
cms
module,
I'm
hoping
that
we
as
as
we're
doing
that
also
document.
H
This
part
of
the
reason
is
it's
good
to
have
documentation
in
case
you
know
someone
that
knowledge
doesn't
get
lost
if
we
document
it
our
typical
handbook
value,
but
also
you
know
it's
it's
just
good
to
have
in
case
we
work
with
vendors,
who,
you
know
need
to
know
about
the
code
and
what
it
does.
So.
This
is
just
a
simple
handbook
page.
H
It
goes
over
the
video
ban
and
you
know
what
it
is.
You
know
screenshot
of
it,
and
you
know,
code,
examples
and
kind
of
format.
The
data
needs
to
be
in
so
that
we
can
use
it
any
other
minor
things
that
need
to
be
added
to
the
page.
So
you
know,
maybe
you
have
a
code
sample
here
of
what
it
looks
like,
but
maybe
you
also
need
to
add
a
css
file
somewhere.
H
So
yeah,
that's
just
a
quick
one
kind
of
don't
have
too
much
to
add
to
that,
but
I
just
wanted
to
let
you
know
that.
There's
a
handbook
page
there
now
and
I
think
that
might
have
been
the
last
one.
C
Cool,
let's
move
into
the.
C
J
One
I
do
indeed
thanks.
Thank
you
to
shane
for
sharing
the
heat
map,
information
for
the
enterprise
page,
I
like
a
heat
map,
but
I
love
a
spreadsheet
and
he
gave
both
I've
been
creating
my
own
spreadsheet,
trying
to
determine
what's
going
on
and
finding
out
that
the
language
we
use
is
really
separate
from
the
interaction
that
we
plan.
So
I'm
getting
some
super
valuable
insights
that
if
we
use
a
verb,
people
will
try
to
click
on
it,
even
if
it's
clickable
or
not.
J
So
it's
causing
me
to
think
a
little
more
strategically
about
the
language
we
use
and
the
intention
of
the
functionality.
So
thank
you
shane
you've,
it's
a
big,
boring
spreadsheet
and
I
love
it
and
it
looks
like
next.
We
got
lauren.
G
I
wanted
to
give
a
shout
out
to
shane
and
brandon,
because
they
for
reviewing
my
mrs
and
code.
I
really
appreciate
getting
a
second
pair
of
eyes
on
that
now
over
to
brie.
F
F
C
I
just
wanted
to
give
a
big
shout
out
to
jackie
and
agnes.
They
have
like
a
couple
of
calls
this
week
that
have
just
been
really
great
for
cross
functional
alignment,
getting
all
of
us
into
a
single
document
to
pull
together
a
prescriptive
buyer's
journey,
and
it
just
feels
like
a
big
game
changer
overall
for
what
we're
doing
from
a
demand
gen
perspective
and
how
that
leads
into
content
and
product
marketing
and
all
the
things
so
just
extremely
grateful
for
their
leadership
on
that
and
shane.
You
have
the
next
one.
A
A
And
personally,
I
really
appreciate
how
becky
will
reach
out
to
me
and
ask
me
for
a
follow-up
if
I'm
needed
on
something,
because
sometimes
you
know
even
on
a
board,
you
can
not
realize
that
you
know
somebody
needs
something
from
you
and,
and
I
just
really
appreciate
how
we
you
know,
can
work
together
in
get
lab,
and
it's
just
it's
been
a
big
improvement.
So
thank
you
all
and
I
think
chrissy
is
next.
I'm
guessing.
I
started
typing,
but
her
name's
not
in
front
of
it
says
it.
K
Perfect,
so
I
wanted
to
thank
michael
and
marcel
for
their
help
and
patience
on
a
yamo
blog.
I
was
working
on,
their
expertise
is
freely
given
and
it's
so
appreciated
and
they
really
embody
this.
This
cross-functional
thing,
because
michael's
on
the
developer,
evangelism
team
marcel,
is
a
technical
writer.
Marcella's
in
japan,
michael
is
in
germany
and
I
was
able
to
like
collaborate
with
them
on
a
blog
that
I'm
really
happy
with,
and
you
know
as
content
writers,
we
don't
have
the
expertise.
K
We
rely
on
expertise
from
others
to
be
given
to
us
so
that
we
can
turn
that
into
a
story.
So
I
thought
that
was
just
a
really
great
git
lab
story
and
they
are
so
appreciated
and
next
is
danielle.
I
Yes,
I
just
wanted
to
thank
everyone.
Who's
been
helping
me
close
out
a
lot
of
old
issues,
so
we
have
in
addition
to
our
project.
We
have
the
dub
dub
dub
dash
gitlab.com,
like
repo,
which
has
a
ton
of
old
stuff,
some
of
it's
really
interesting
and
probably
stuff.
We
should
do
so
if
anybody's
watching
this
video
who
works
at
get
lab
and
filed
an
issue
in
there
like
two
years
ago,
I
swear
we
are
slowly
working
through
them,
cleaning
them
out.
I
So
I
know
I
moved
some
things
and
people
paying
me
and
we're
like
hey.
I
think
maybe
you
didn't
need
to
do
it
that
way,
but
everyone
was
super
nice
about
assuming
good
intent,
which
just
feels
good
when
you're
doing
something
really
kind
of
like
dry
and
administrative.
I
So
thanks
to
everybody
for
just
being
friendly
and
helping
me
get
us
more
organized,
my
goal
is
that
your
boards
are
only
full
of
things
that
you
have
to
think
about,
but
that
also
when
people
add
a
suggestion
like
anyone
in
the
company
has
a
suggestion
for
the
marketing
site
that
they
feel
like
that'll,
actually
go
somewhere
to
be
considered.
So
I
think
we
also
just
got
a
lot
of
goodwill
on
the
team
this
week
by
replying
to
old
issues.
I
A
A
Oh
gosh,
I
need
to
make
that
happen.
It's
not
on
this
list,
though,
all
right
how
about
this
one?
This
is
a
classic
going
out
with
a
classic
here.