►
From YouTube: Growth Marketing Weekly Recap 2020-09-24
Description
Growth Marketing Weekly Recap 2020-09-24
A
I'm
shane
rice
and
today
we're
doing
the
marketing
recap:
growth,
marketing
recap
call
and
I'm
covering
metrics.
So,
let's
see
here
so
I
had
how
far
through
the
quarter,
where
we
are
we're
past
50
way
through
the
quarter
and
then
looking
at
where
we
stand
for
new
users
and
page
views.
New
users
we're
at
19.89
year-over-year
growth,
page
views
is
at
13.7.
These
are
both
under
shooting
our
target
of
20
definitely
concerned
about
this.
A
Taking
a
look
at
you
know,
trends
though
we
see
you
know
this
time
last
year
is
when
you
know
our
series
e
announcement
went
out
lots
of
interest
in
our
website
around
that.
So
now
that
traffic
is
in
last
year,
comparing
it
to
where
we're
at
now,
so
also
something
I'm
going
to
cover
a
little
bit
later.
A
B
C
A
So
we're
seeing
the
pace
there
is
about
65
percent
and
then
mid-market
and
smb
are
are
both
continuing
to
gradually
pick
up
pace
as
we
continue
into
the
the
end
of
the
quarter
next
month.
So
that
is
the
metrics
update
for
this
week
with
that,
I'm
going
to
pass
it
over
to
luke.
Oh
wait!
No
luke's,
not
on
the
call,
so
luke
asked.
D
Me
to
cover
for
him
I
can
leave
that.
I
just
got
to
pull
that
delicious
smoothie
down
one
moment.
It
literally
takes
tastes
like
raspberry
ice
cream.
What
a
what
a
start
to
the
day.
So
thank
shane.
Let's
move
into
show
and
tell
here
so
again
anyone
that
wants
to
contribute
screen,
sharing
highly
recommended.
I
for
one
know
I
love
seeing
all
the
awesome
stuff
everyone's
talking
about
and
who
do
we
have
first
here,
hanif
nf
is
probably
not.
A
Hanef
had
school
pick
up
and
he's
not
on
the
call,
but
he
asked
me
to
read
this
form,
so
we
he's
been
implementing
some
schema
markup
for
faq
and
events,
so
adding
that
to
our
pages
so
that
when
you
go
to
google
now
you'll
see
our
pages
show
up
in
that
knowledge
box.
When
you
search
for
like
say,
ci
cd
or
when
you
search
like
the
gitlab
hackathon,
the
dates
are
now
there.
Oh
great
thanks,
danielle,
I
didn't
realize
he
had
put
this
in
the
doc
there
yeah.
A
D
E
Hi
everyone,
so
the
two
things
I
was
going
to
share
the
reasons
for
two
is
one
was
kind
of
finished
at
the
start
of
the
week
from
and
those
the
others
are
something
I've
been
working
on
this
week.
The
first
which
I'll
just
share
the
screen,
is
just
a
process
for
tracking
or
keyword
ownership
for
the
top
10
positions
and
top
three
both
branded
versus
non-branded.
So
it
basically
just
tracks
our
progress
over
time.
E
Obviously,
we
do
a
lot
of
work
with
keyword
and
content
teams
focusing
on
not
just
the
primary
terms
but
secondary
long-term
keywords,
which
brings
in
a
lot
of
conversion
and
traffic
and
basically
allocating
an
estimated
cost
to
that
and
that's
based
on
what
we
know
from
the
cpc
data
from
the
keywords
we
own
within
organic.
So
it
can
just
show
the
the
fluctuations
based
on
the
year
so
far
since
february,
and
also
there
is
a
calculation
for
the
compound
monthly
growth
rate
for
those
terms
over
that
time
as
well.
E
So
this
would
be
good
to
track.
Obviously,
if
we
start
obviously
over
long-term
strategies
to
keep
continue
growing
the
positions
within
that.
But
it's
going
to
be
able
to
track
if
we're,
if
we're
losing
or
if
there's
any
other
competition.
That's
arising
from
that.
So
it's
just
a
a
very
good
way
of
tracking
progress
and
impacting
some
of
the
work
we're
doing
with
the
content
teams.
E
And
the
second
thing
is
just
something:
I've
been
working
on
this
week,
which
is
basically
there
is
an
optimization.
Projects
have
been
launched
with
the
blog
teams
and
other
elements
of
the
content
team.
So
it
was
a
matter
of
just
putting
information
we
use
from
the
content
auditing
process,
which
can
be
sometimes
technical.
So
it's
just
developing
something
we
can
like
a
spreadsheet
where
we
can
take
the
urls
and
the
optimization
targets
by
category
we're
looking
at
currently
we're
just
looking
at.
E
We
export
based
on
page
one
opportunities
for
the
certain
topic
areas
that
they're
working
on
and
then
just
kind
of
putting
out
a
fixed
list
or
something
we
can
give
an
overview
on
basic
different
metrics,
such
as
page
with
high
bounce
rates,
high
exit
rates.
Look
at
a
time
on
page.
So
we
can
look
at
this
data
and
then
see
to
create
a
kind
of
a
fixed
list
for
each
page
that
they
can
kind
of
go
into
straight
away
and
know.
E
C
Awesome
thanks
now,
good
stuff
makes
my
brain
explode,
but
I'm
glad
you
got
a
handle
on
it.
So
thanks
so
here
I'll
just
share
my
screen
real
quick,
but
we
did
a
a
copy
test
and
a
b
copy
test
on
the
enterprise
page.
So
if
you
haven't
seen
it's
just
about
gitlab.com
enterprise
and
we
honestly
just
tested
two
versions
of
this
hero
here,
so
I
dropped
them
in
the
dock.
If
you
want
to
see
them
and
thanks
becky,
she
actually
originally
put
this
together.
C
I
kind
of
grabbed
it
from
slack,
but
the
first
copy
sample
was
emphasizing
git
lab
as
a
partner
that
we
have
tools
to
support
you
now
and
as
you
grow,
so
the
idea
was:
let's
grow
together.
Our
devops
platform
helps
you
grow
and
the
second
one
which
we
ran
through
google
optimize
and
then
just
split
test.
It
was
about
your
devops
journey.
It
starts
here
and
more.
B
C
The
the
reader
being
a
point
of
focus
and
that
we're
not
forcing
them
into
some
sort
of
solution,
but
they
were
kind
of
here
for
them
we're
giving
them
you
know
kind
of
whatever
they
need.
Interestingly
enough,
the
test
copy,
which
was
copy
b,
resulted
in
a
34
drop
in
visits
to
the
free
trial
page,
which
is
you
know,
just
statistically
significant
enough
too
early
for
that
many
assets.
C
You
know
to
warrant
us
keeping
copy
a
so
pretty
interesting
test
thanks
a
lot
to
erica
for
writing
all
the
copy
shane
for
setting
this
up
and
becky
for
just
helping
to
manage
everything,
but
the
the
main
takeaways
that
we
got
out
of
it
was
that
you
know
we
need
to
keep
focused
on
this
messaging.
That
gitlab
is
a
partner
that
it's
direct,
we're
engaged.
We're
helpful
we're
not
just
kind
of
sending
you
off
on
your
own
that,
but
that
we're
here
kind
of
as
a
partner.
C
So
I
also
thought
it
was
interesting
that
in
the
copy
a
we
focused
on
growth
and
the
second
one
was
starting
a
journey
which
I
thought
might
might
almost
sound
overwhelming
because
it's
like,
oh,
where
do
I
start
and
it's
this
huge
big
process,
so
just
some
interesting
takeaways.
I
think
it
reinforced
what
we
are
already
leaning
towards
correct
me
if
I'm
wrong
becky,
but
it
was
nice
to
get
some
numbers
behind
it
and
see
such
a
significant
difference
there.
C
A
Can
you
hear
me
now?
Yes,
all
right
great,
so
you
should
see
my
homepage,
our
homepage,
with
the
cookiebot
gdpr
notice
on
the
bottom
here
and
what
we're
looking
at.
So
we
made
some
changes
to
the
copy.
We
changed
this
to
last
sentence.
They
used
to
say
you
know
if
you
continue
to
use
our
site,
you
accept
these
cookies
or
something
which
was
not
the
case.
So
we
update
it
to
reflect.
You
know
like
hey.
We
need
you
to
accept
these
to
get
the
full
experience.
A
Basically,
so
brandon's
got
some
additional
suggestions,
we're
looking
at
with
legal
and
then
previously
personalization
was
not
checked
on
cookiebot,
and
so
we've
rechecked
this
now.
So
it's
a
default
option,
so
you
come
in
you
just
read
it
over
and
you're.
Finally,
you
click.
Ok,
now,
what's
going
to
happen,
is
you'll
you'll
get
track,
you'll,
see
your
visits
in
google
analytics.
So
when
personalization
was
not
tracked,
we
weren't
getting
any
information
back
to
google
analytics,
so
that
is
the
update
on
cookiebot,
really
appreciate
brandon
and
sarah
working
on
this.
A
C
F
So
brie
has
made
some
changes
to
the
content,
marketing
handbook
she
updated
the
intro
really
just
pointing
toward
our
new
more
seo
focused
content
strategy.
She
also
defined
our
audience
and
updated
the.
What
is
the
topic
cluster,
the
pillar
and
added
the
content
marketing
team
in
here
so
before
this
didn't
really
have
any
information
on
our
content
cluster
strategy.
So
if
you
want
to
go
and
kind
of
read
through
this,
this
is
a
really
good
overview
of.
What's
driving
the
topic
pages,
the
web
articles
and
their
overall
content
strategy.
G
G
G
G
So
I
wanted
to
use
this
as
a
sort
of
platform
for
linking
out
a
lot
of
our
great
ci
template
content
and
next
week
I'll
be
publishing
a
blog
on
yaml
tips
and
tricks
that
will
very
much
coincide
with
this
one.
So
it's
all
about
just
producing
new
ci
content,
which
is
a
topic
that
is
high
ranking
for
us,
and
you
know
we
can
always
find
little
ways
to
improve
that.
So
that's
what
I'm
working
on
right
now
and
this
went
live
yesterday.
H
We
have
a
a
call.
Soon,
that's
going
to
be
prospect,
a
new
customer
experience
with
some
other
members
of
the
marketing
team
we
haven't
had
this
call
yet
so
I
don't
actually
have
any
more
information,
but
this
is
a
prep
deck
that
we
put
together,
but
the
main
reason
we're
showing
it
is
because
there's
a
lot
of
stuff
in
here
that's
super
high
level.
That
would
be
good
for
having
growth
marketing
conversations
when
you
need
to
go
in
and
talk
about
what
the
growth
marketing
team
does.
H
So
it
just
has
kind
of
a
pre-read
of
the
things
that
we
are
doing
and
focusing
on
for
this
quarter
by
each
of
the
teams
and
apologies
for
the
brand
slide.
It
just
is
screen
screenshots,
because
we
don't
again,
we
didn't
know
what
this
meeting
was
fully
going
to
be
about.
So
we
want
to
put
everything
there,
but
it
has
the
goals
it
has
the
metrics
everything's
linked
up
up
here
for
key
three
ini
q3
initiatives.
H
It
has
kind
of
our
key
focus
and
the
things
we're
supporting
and
then
each
of
the
main
teams-
and
these
are
linked
to
the
ish,
the
epics
as
well.
So
you
can
just
go
in
there
and
and
link
out
and
see
all
the
detailed
information
without
having
to
repeat
it.
The
other
thing
that
I
wanted
to
quickly
kind
of
give
a
shout
out,
because
it's
starting
to
really
come
together
is
the
phase
two
portion
of
the
website
changes.
Were
these
quick
wins?
So
the
idea
here
was
the
scope
was
very
small.
H
It
was
like
put
a
cta
button
on
there
for
free
trials.
If
something
is
looking
crazy
fix,
it
see
what
we
can
do
and
vic
had
she
live.
This
is
later
in
my
shout
out,
but
they've
vic
and
steven
have
been
doing
a
good
job
of
getting
some
quick
like
visual
changes
in
there
and
erica
has
really
been
doing
amazing
work
on
the
copy,
so
I
just
want
to
show
you
kind
of
like
two
that
are
crazy,
that
we
had
to
do
quick
ones
on.
So
this
was
the.
H
Why
get
lab
page
before
I
mean
where
this
is
in
our
our
road
map
to
do
a
full
refresh
on,
but
this
is
what
it
looked
like
before
and
after
just
some
quick
things,
it's
much
cleaner.
You
know
we
have.
We
have
just
this
on
here,
which
is
something
that
we
didn't
think
that
we
would
have
before
we
have
an
actual
piece
of
information
on
here.
H
It's
just
looking
much
better
and
then
search.
This
is
currently
what
search
looks
like
this
actually
wasn't
down
here
before
it
was
just
this
bar,
and
we
are
stephen-
is
still
working
on
an
update
to
this
portion
right
here,
but
vic
put
together
this
illustration.
This
is
just
her
npc
one,
so
it'll
be
adjusted,
but
we're
gonna
go
from
having
kind
of
just
this
page
to
having
a
page
with
a
beautiful
illustration
and
some
quick
wins
for
search.
H
F
One
well,
I
just
wanted
to
show
some
work
that
I
did
this
week
after
a
conversation
with
jackie
on
our
campaigns
team,
I'm
going
to
quickly
share
her
mural
board
that
she's
been
working
on
just
to
give
context
of
where
this
came
from.
I
don't
think
she's
done
here,
but
she's
kind
of
laying
out
the
full
funnel
journey
for
our
prospect
through
conversion,
and
so
here
we
have
the
website
and
blog,
and
I
went
in
and
kind
of
been
doing
a
zoom
in
on
that
area.
F
So
this
is
our
topic
and
web
articles
pages
and
then
how
we're
going
to
drop
people
into
different
path,
factory
experiences
and
then
actually
outline
what
that
content
looks
like
right
now.
Our
path
factor
experiences
are
like
20
plus
assets
in
one,
so
we're
going
to
bring
that
down
to
about
three
to
five
with
the
goal
of
getting
them
to
convert.
F
So
this
is
just
kind
of
a
visual
of
what
that's
going
to
start
to
look
like,
and
hopefully,
if
we
get
typeform,
which
is
a
interactive
quiz
tool,
we're
evaluating
we'll
be
able
to
actually
put
a
quiz
on
these
pages
and
collect
a
little
bit
of
information
to
drop
them
into
the
correct
path,
factory
form
based
on
their
persona
or
the
market
size
company
they
work
for
whatever
we
decide
to
do
so.
This
is
in
preparation
for
q4
as
well.
The
marketing
team
is
going
to
be
continuing
to
build
out
our
topics.
F
I
Yeah
so
like
shane
mentioned,
we've
been
working
on
cookie
bot
and
just
in
general,
you
know
we
ask
a
lot
of
questions
of
legals,
so
I
just
wanted
to
give
a
shout
out
to
lindsay
sayers
who's
been
really
helpful
and
quick
to
respond
and
knowledgeable,
and
all
these
things
about
you
know
can
we
do
x,
y
and
z
on
the
cookies,
and
you
know
I've
asked
her
in
the
past
stuff
about
marketo
and
other
things
too.
So
I
just
really
appreciate
all
the
help
she's
been
giving.
A
Yeah
and
I'm
up
next-
and
I
want
to
just
echo
what
brandon
says
for
lindsey
and
also
shout
out
brandon
and
sarah
daley
for
their
help
with
cookiebot
and
making
sure
that
it
functions
the
way
we
need
it
to
and
to
pivot,
to
update
some
of
that
functionality
make
sure
we're
covering
all
of
our
use
cases.
And
then
I
have
another
shout
out
on
top
of
this
and
this
one.
H
I
just
wanted
to
say
I
know
vic
isn't
on
the
call,
but
she
has
been
doing
amazing
work
on
on
these
things,
and
I
know
you
know.
Sometimes
assets
are
just
like
the
pretty
quick
wins,
but
going
in,
I
haven't
even
had
to
ask
for
something
she's
gone
in
and
said:
okay,
I'm
putting
this
on
my
milestone
and
I'm
going
to
get
this
done.
So
we've
had
extra
beautiful
things
to
add
on
to
all
of
these
webpages
that
we
thought
we
wouldn't
have
before.
B
D
Yeah,
just
a
quick
shout
out
to
erica.
We
had
a
quick
chat
yesterday
and
she
was
going
in
on
the
neuroscience
of
copywriting
and
I
just
found
it
so
fascinating
and
I'm
a
big
fan
of
being
the
dumbest
person
in
the
room
which
happens
more
regularly
than
not
so
if
you
ever
can
ever
get
her
talking
about
it.
I
I
find
it
fascinating.
I
found
it
helped
me
understand
how
to
use
her
thinking
and
the
work
that
we
were
going
to
do
going
forward.
So
thanks
for
brightening
my
week,
erica
and
chrissy.
B
Awesome
well.
That
brings
us
to
the
end
of
our
shout
outs
and
unfortunately
we
are
out
of
time
today
for
the
town
hall
questions
so
brandon.
Those
are
some
great
questions.
You've
got
there,
you
can
work
async
or
we
can
also
move
them
to
next
week's
agenda,
and
with
that
I
hope
everybody
has
a
rocking
rest
of
their
week.
See
you
monday,
bye.