GitLab Weekly Inbound Marketing Recap, 8 Apr 2021

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From YouTube: 2021-04-08 Inbound Marketing Bi Weekly Recap

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April ... not March lol

A

Hey everyone: it's the inbound marketing team, bi-weekly recap and demo day it's march 8th and we're going to kick it off here with niall and some metrics.

B

uh Thanks, michael I'll, just share the screen uh so as of today we are as of yesterday. We are 73.86 through the quarter. So if we look at the pace so far, this quarter uh the overall website traffic goal is 20 year-over-year, which is at risk currently. But we are six point: nine six percent up year on year uh for users, our page users are eighteen point. Two seven percent up year over year in terms of inbound inquiries or trial, results mod. Today we have 1 347, which is on track.

B

uh That brings up quarter to date. After I add in from what we last week's metrics is 28 674. So we have a current attainment of 85.85 and or pace is good at 116.23.

B

So there's no questions. That's just on two michael for lead. The show and tell.

A

Right on thanks, um so everyone who's involved. We all know what we're doing here, but if it's your first time seeing it, uh we just want to share some of the work we've done over the last couple weeks. um Anyone who wants to contribute sharing your screen is awesome. First up, we've got val.

C

Nothing to share on the screen, because it's just a google doc but um just wanted to say the devsecop survey is uh a wrap for 2021 it'll be published in the early part of may. We had 4 300 people take it this year and it clocked in at a shocking 6 500 words.

C

So uh yeah done and we're done, and now I'm gonna go dance in the backyard or something because I'm done with this huge thing: okay, um who's! Next sorry, I lost hey.

A

Val did we run that through um the tight farm.

C

No, um we used, um we are totally using type 4 michael um a lot, but uh we used we've used qualtrics for the last couple.

A

Of years, which is a.

C

Big heavy, it's you know it's a heavy and analytical platform that can kind of handle typeform is great, but it's light. Yeah.

A

C

Nimble- and you know whatever this is qualtrics is like more of a beast. We need a beast for something like this yeah.

A

Well, with that amount of uh content, yeah.

C

Yeah, I think niall is next.

B

uh Thanks father uh I'll just quickly share the screen again uh much like valerie. I don't have uh anything to directly share they're, just research assets, but you can follow the links uh to look at the issues and analyze the the actual research papers yourself. If you want to look at them, but uh so far this week, we've just delivered uh two lots of research.

B

So one was for the devops gta motion for keywords and topical research and another was for the top partner pages and currently today, hoping to finish out the final one for ci cd and have that all delivered and so over to tina.

D

All right, thanks niall um all right, am I showing the right screen uh so I've scanned the mother template um for the events uh cms, so I've used the our slippers ui kit, so it went um smoothly and quickly using this kit, so we're you know um starting to be able to build pages much quicker. So um I realize this is something that's really long, because it's a mother template all of these components should never be all turned on.

D

I think I presented the wireframes a couple weeks ago, so if you want to navigate and learn more about how we're going to be using these templates just go to the wire section of this figma file, there's also some mobile designs. We can look at here um and a new menu that we'll be using or a new navigation ui that we'll be using for the template.

D

I'll stop sharing, I think I saw sarah is next.

E

I'm not going to share my screen, but please feel free to click the link in the agenda. um I just wanted to. Let you all know that the first blog post in our new series on accessibility and software development published yesterday and I'll, be working with niall to improve uh our seo and make sure that the right people are surfacing the content.

E

um So that's uh that's on the to-do's, but um yes, and also shout out to valerie for helping me uh troubleshoot the seo on this first blog post, so um hopefully we'll be getting a little uptick in traffic through this process.

E

F

Thank you I'll be sharing my screen.

F

Okay, so well, I'm gonna be talking about the about our steepest ui on our slippers ui. We are building some chunks of small small components that we're going to be using to build our templates on the website. So this print. We have this cards component of resources, as we have two versions of them cards for the blog post, a video card, so right now on sleepers. This is what we. uh These are all the card components.

F

We have these nice q boxes that we can use to show related content on our blog post. We have these boxes that we can use to show related resources, that users can click, and we have this depth of card. We have different kind of cards. This one is for our future partners, but on steepers we develop them in small small components that can be reusable as reusable packs. So these are the smaller components for each one of them.

F

As you can see, the logo is just one, but when we come into all cards, this is how it looks on the website and the last one is the video card components so that we can showcase a video, maybe inside the blog or on a page, and they can users can click, and we can watch the video so shout out to tina and jesse for doing a wonderful job, putting all these nice little boxes together and that's it for me. I'm gonna pass in it, I'm going to be passing it over to.

F

To laura and lauren baker, thank you.

G

All right, so those are awesome. um Okay, so we added um blog categories to blog posts to the template. um That was something that just got missed when we um did the hard push to get that new template out, so that was a nice little quick iteration and then I have updated the nutlify cms handbook there's a known issue where sometimes your draft will go missing from the workflow tab and that can be incredibly frustrating if you want to continue editing it.

G

So I've added some documentation here on how you find what this super secret url is. That will then bring up that interface for you and I will pass it over to tyler.

H

Yeah I've got um also some storybook stuff to show. uh So this is the zoom changed everything. So now I'm discombobulated. um This is the header for the event template, and you saw this in tina's uh mother uh template in figma, and so this um uh this is sort of like the like. We don't. uh This is just the text with the cta we've got it um with images and then with video as well so and yeah.

H

This is our nice uh storybook instance, and this link is live and it's tied to the slippers ui repository, so you can go in and actually uh you know inspect this yourself and we can see you know how things there's the grid, but we can see.

H

I always click grid before I click the different view um and the space there's not the spacing around it, because it's like very much in isolation right. So it's outside of the the main template where it will eventually end up so yeah, and then I am passing it off to laura.

I

Yeah hi, uh following the same, I guess idea here with the slippers template. Let me share this here, uh so uh we have a series of uh other slippers blocks that are coming up for that's, not the right one for uh the events template so like tina was showing on the template.

I

um This is a code of conduct, uh just an announcement kind of a generic announcement that you can change all the text for in here and play with what the cta link is and then there's a series of other pieces that we're also building that are in review at the moment. So those are coming up soon. uh I think next up is hobby.

J

All right part: three um I've been working on navigation for slippers related stuff, um which is really exciting, um exciting for the purpose of getting us to move towards using this on all pages, um one of the things that is really exciting is like how all of this stuff interacts and getting all of these things to play nicely together. This is still nvc, um so we still have a lot of work to do, but just wanted to briefly call it out.

J

I want to use this to make a layout in www about which means that we can start using pages that are slippers only, and that will be very exciting for us. That's it for me up next is uh chrissy.

K

Hey y'all uh chrissy here just wanted to let everyone know that there is a new topic page uh for continuous delivery. So in the past we have had cicd be tightly bound to each other, and so this is just the process of focusing more on each component individually. So we now have a page on continuous delivery and this was created completely through netlify, so um yeah, the first topic page created with that uh cms and it was super easy and a really great experience and um yeah. So this is in the spirit of iteration.

K

I will be adding to this um over time, so just really happy to get going with the cms and thanks to everyone for um putting that together and next it looks like the last one. So this is uh shout outs, so I guess the goal is uh anyone who wants to contribute or express gratitude within our team or outside of our team. um You know feel free to highlight those, and I guess first is uh valerie.

C

Sorry, I admit to some multitasking right at this very moment, just wanted to say thanks to bree for copy editing, the 6500 word survey document and then the you know, 800 word uh landing page copy and all of the other little copy edits that she needed to do um and since I've lost the threads chrissy who's next.

K

Tyler is next.

H

Yeah, um so my shout out is for both lauren and tina excellent leadership, and particularly for our collaboration and efficiency values. We got a lot of work going into this commit event template and I just feel like super confident that we're gonna deliver and like be in really good shape and, like I just. I also feel like. I clearly know like what to do, how to help out and like how to make the right choices to you know, get this big chunk of work done on time.

H

So, thanks for like doing the hard part and figuring out the the ambiguity parts so that we can focus on uh the fun stuff like building the things. Thank you.

L

I'm next I I'll just jump in. um I just wanted to give a shout out to val. um I did read the very long 600 6 000 word uh survey report and it's great. It's amazing. I literally only added like 300 commas, and that was kind of my copy edits to that. um But I'm excited for everybody to read it, and I'm just excited that she got to take her time a little bit to do this and really pump it out. It's amazing.

L

G

I wanted to shout out tyler and laura, because I kind of added a really big epic for building out all of our components after our sprint planning meeting. So I was like hey and do all this stuff, please um they jumped in and we're we're getting it done. So thank you.

A

Awesome: okay! Well! That concludes our april eighth april, a five-week recap and demo. I'm gonna stop recording.