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From YouTube: 2021-04-22 Inbound Marketing Bi-Weekly Recap
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A
B
Yeah,
michael,
I
actually
credit
this
to
you.
You
sent
me
a
podcast
to
listen
to
last
week
in
our
one-on-one,
and
I
did
and
I
liked
what
the
guests
had
to
say
for
the
most
part.
B
I
thought
it
was
interesting
and
it
was
like
oh
confluence
of
things,
because
I
think
that
friday
or
that
thursday
or
maybe
the
one
before
we
did
our
powerpoint
party,
and
I
did
a
presentation
on
chess
and
I
like
made
an
offended
comment
about
being
bad
at
it,
and
a
lot
of
the
things
in
the
podcast
sounded
like
the
things
that
people
say
on
the
chess
podcasts
about
how
to
get
better
at
chess,
and
it
was
like
kind
of
just
like
it's
one
of
those
things
where's
like
you
hear
it
over
and
over
again
about
like
learning
how
to
learn
and
and
so
the
the
woman.
B
I
forget,
her
name-
the
guest
wrote
this
book,
it's
like
a
pop
science
book.
People
might
have
heard
of
a
mind
for
numbers,
and
it's
like
full
of
all
these
things
about,
like
how
brains
learn
and
how
to
like,
get
better
at
like
things,
particularly
like
science
and
math.
B
But
a
lot
of
it
has
to
do
with
like
pattern
matching
and
the
way
that
you
like
do
like
what
is
it
concentrated
practice,
deliberate
practice,
deliberate
practice
right,
and
so
after
my
presentation
on
chess
and
then
listening
to
that.
Well,
I
picked
up
the
book.
B
It
was
like
ten
bucks
on
kindle
and
I
read
the
book
and
I
was
like
you
know,
like
I'm
gonna
like
I've,
always
just
like
been
okay
with
my
standings
and
chess,
and
I
was
like
I'm
gonna-
do
some
deliberate
practice
and
I've
seen
some
significant
like
like
only
a
like
the
numbers
are
low
but,
like
the
rate
of
improvement,
has
been
really
interesting
and
like
because
chess
is
a
lot
of
like
pattern
matching
in
the
way
that,
like
abstract,
math
is
too
so,
like
a
lot
of
those
techniques
are
working
really
well.
B
So
my
moment
of
insight
is
just
that,
like
you're
you're,
probably
better
at
learning
than
you
think
you
are,
if
you
don't
think,
you're
good
at
it.
If
you
don't
think
you're
good
at
math
or
like
abstract
sciences
or
data
stuff,
I
think
you
probably
like
most
people
like
all.
B
I
think
most
average
people
have
more
capabil
like
more
potential
to
learn
it
than
they
think
they
do
and
there's
some
like
deliberate
practice
techniques
where,
like
you,
just
look
at
the
thing
and
be
bad
at
it
and
accept
that
you're
bad
at
it
and
then
just
like
keep
it
in
your
brain
and
then
continue
to
come
back
to
it
with
like
space
repetition
and
eventually
your
brain,
like
does
the
thing
that
brains
do
and
like
solidify
some
information,
and
it's
really
interesting
and
like
my
chess
rating-
is
improving
dramatically
with
these
techniques.
B
That's
really
cool,
so
go
yeah,
listen
to
the
listen
to
the
podcast,
because
that
was
like
I'd
heard
of
this
book
before
and
skipped
it.
Listen
to
the
podcast.
I
was
like
okay
I'll
buy
the
book,
and
then
I
read
most
of
the
book
and
it
was
good.
A
Awesome
thanks
for
sharing,
that's
so
cool.
I
think
I've
actually
have
a
similar
theory
in
that
life.
Life
is
just
pattern.
Matching
intelligence
is
matching
like
the
amount
of
patterns
you
can
match.
Creativity
is
adding
another
level
of
more
patterns
that
you
can
match
that
other
less
creative
people
wouldn't
recognize,
and
then
experience
is
the
speed
to
which
you
can
match
patterns
like
it's
we're
pretty
simple,
complicated
beings,
if
that
makes
sense
anyway,
rant
over
niall
kick
off
with
the
stats.
C
Yeah,
nobody
just
share
my
screen,
and
so
today
we
are
currently
89.77
through
the
quarter
and
our
overall
goal
is
20
year-over-year
website
traffic
growth.
So
in
that
respect
we
are
plus
six
point.
Four
one
percent
in
users
pages
are
up
eighteen
point:
eight
percent
year
over
year
in
inbury
our
inbound
in
korean
trials.
Quarter.
Today
we
are
at
thirty
six
thousand,
eight
hundred
and
eighty
nine,
and
this
month
the
date
is
nine
thousand
six.
Eighty
689
and
or
attainment
pace
is
at
110.45
and
pace
overall
is
a
123.3
so
back
to.
D
A
I
actually
had
a
question.
I
hadn't
a
chance
to
write
it
down
the
website
traffic
at
risk.
Are
you
and
you
might
not
have
this
answer
at
hand?
So
apologies.
Are
we
seeing
that?
That's
like
we're
at
risk
consistently
as
time
goes
on,
it's
still
the
same
amount,
or
are
we
catching
eating
into
that
a
bit
or
is
it
growing.
C
So
it
should
grow
over
time
as
we
pace
through
the
year
I'll
have
to
reassess
that
just
to
check
it
to
check
if
it's
up
to
date,
but
as
you
see
the
page
views
are
on
pace
with
the
yearly
growth,
it's
the
the
user
as
a
site
below,
I
suppose
what
we
would
be
attaining
to
get,
but
hopefully
traction
as
as
the
increase,
etc
grow
over
time.
We
should.
We
should
get
closer
and
closer
to
the
target.
A
You,
okay,
so
show
and
tell
if
this
is
your
first
time
watching
this.
What
we
like
to
do
is
share
the
work
that
we've
worked
on
over
the
last
couple
weeks.
Sharing
your
screen
is
always
helpful,
but
not
mandatory
can
be
a
little
tricky
and
remember
a
nice
reminder
we're
all
doing
this
together
with
multiple
contributors.
So
if
someone
was
a
key
contributor,
please
give
them
a
shout
out.
So
nile
you've
got
the
first
one
here.
C
So
yeah
so
so
this
week
I
was
prepping
the
page
two
optimization
for
keyword
lists.
So
basically,
what
that
is
is
we're
growing
keywords
so
much
and
pushing
them
up
onto
page
one
positioning
we've
a
huge
backlog
of
pages
that
are
keywords
that
are
currently
on
page
two.
So
there's
an
issue
open
for
that,
and
I
just
did
a
breakdown
of
the
available
opportunities
for
this.
So
if
this
loads
up
so
this
is
just
across
each
folder
section.
So
it's
basically
it's
the
number
of
urls
within
each
page.
C
That
has
a
number
a
volume
of
page
two
opportunity
or
keywords
on
it
and
the
number
of
keywords
and
the
traffic
opportunities.
So
obviously
the
issue
with
this
is
the
volume
of
application.
We
will
be
executing
a
lot
of
this
internally
in
the
search
team,
but
if
people
across
teams
who
are
in
charge
of
content
or
folders
want
to
jump
in,
this
would
be
great
just
to
give
a
breakdown
the
opportunities.
C
C
Basically
just
involves
optimizing
pages
with
secondary
terms,
so
we
can
include
them
on
as
long
as
it's
just
using
natural
language,
but
if
anyone
has
any
interest
in
jumping
into
that
with
us,
we've
already
discussed
with
the
blog
team,
some
of
the
the
content
team,
we'll
just
reach
out
and
tag
on
the
issue
and
happy
just
to
show
you
how
it
works
and
just
start
rolling
out
across
folder
for
a
bigger
impact.
A
Is
there
a
possibility
to
add
a
column
to
that
of
which
of
those
opportunities
is
driving
like
either
conversion
or
or
one
of
our
metrics
too,
because
I
think
that
would
be
an
interesting
story
to
tell
to
help
like
if
we're
just
looking
at
making
more
users
come,
it
would
be
good
to
know
like
well.
Where
can
more
users
go
and
where?
Where
would
we
send
them?
That
would
have
the
the
best
effect
on
our
inquiries
and
pageviews
metric
that
I
think
that
would
be
like
the
priority.
C
Yeah,
so
so
it's
not
on
that
one,
but
I
have
it
done
on
the
main.
Folder
is
each
one
of
those
each
one
of
those
columns
or
folders.
I've
just
tagged
it
per
per
buyer
journey
stage,
so
not
all
of
them
fit
into
that,
but
obviously
the
pricing
page,
which
is
obviously
transactional
and
still
top
of
the
funnel
so
topics
blog
and
they
break
it
down
towards
consideration.
So
each
of
them
are
tagged.
C
So
what
I
was
thinking
is
if
we
apply
first
to
those
because
they're
the
ones
that
are
feeding
right
into
our
buyer
journey,
which
focus
on
funding
traffic
towards
conversion.
So
it's
something
like
that's
the
kind
of
the
way
I
was
looking
at
it
but
yeah.
I
happy
to
look
at
breaking
note
further
to
kind
of
break
it
down.
If
we
can
get
more
granular
on
it,
so
we
can
focus
the
impact
because
obviously
the
volume
of
work
is
so
large
that
if
we
can
highlight
where
we
need
to
do
it,
yeah.
E
Oh,
thank
you
now.
So
what
I'm
going
to
be
discussing
about
is
about
the
install
page.
So
this
sounds
like
a
moment
of
insight
of
something
that
I
picked
up.
This
issue
was
created
by
tall,
so
it's
about
our
install
gitlab
page.
This
is
how
it
used
to
be
I'm
using
a
web
wayback
machine
right
now
to
show
us
the
previous
version,
and
what
I
learned
from
here
is
something
I
could
describe
as
mind
over
what
I
see
in
my
mind.
I
respect
that.
E
Oh,
when
you
get
to
this
page,
you
already
know
what
to
do.
You
want
to
install
gitlab,
then
just
scroll
down
and
go
to
wherever
you
want
to
go
to
there
right
now.
Your
books
are
similar
confused,
confusing
people,
we
call
it
install
server,
manage
gitlab
and
we
are
telling
the
customers
to
try
it
for
30
days.
So
am
I
going
to
try
a
free
platform
for
30
days?
What
are
we
actually
discussing
here?
E
So
when
told
reported
that
when
tom
braced
this
issue,
then
I
came
up
with
another
way
of
separating
the
two
things
so
install
gitlab.
Try
gitlab
ultimate
for
30
days,
get
free
trial.
E
That's
if
you
want
to
do
the
ultimate
plan
and
if
you
want
to
do
the
self
management
just
go
into
this
section,
so
we
can
separate
the
two
different
tiers
from
each
other,
but
from
the
previous
version
I
never
thought
it
was
a
big
deal
until
I
started
thinking
in
a
very
new
perspective
like
oh,
if
I'm
in
gitlab,
it's
a
different
thing.
If
I'm
a
customer
is
a
different
thing,
we
need
to
separate
the
tool.
E
F
Hello,
so
this
last
two
weeks
we
added
back
the
click
to
tweet
component
on
our
blog
post.
So
you
click
on
it
and
then
it
puts
the
text
in
there,
the
author
and
a
link
and
puts
it
directly
on
twitter,
and
it's
got
this
cool
little
hover
effect.
D
Am
I
sharing
on
the
right
screen,
so
I
created
a
customer
journey
map
that
looks
at
the
top
pages
feeding
free
trials.
This
these
insights
come
from
a
few
places.
They
come
from
some
analyzing,
some
data
that
nile
pulled
there's
a
flowchart,
a
visual
of
some
of
that
data.
If
you
click
on
on
this
link
here,
this
is
basically
visual
representation
of
your
spreadsheet.
Now,
a
lot
of
this.
These
insights
also
come
from
the
user
testing
sessions
that
jets
led.
So
I
watched
all
those
videos
thought
a
lot
about
them.
D
We
also
ran
some
heat
mapping
and
obviously
some
of
this
comes
from
instinct.
So
I
think
that
this
will
be
a
useful
tool
to
help
support
some
of
the
body
of
work.
That's
coming
our
way.
Next
quarter
and
next
step
for
this
is
I'll,
be
creating
a
sort
of
walk
through
video
and
some
documentation
to
walk
through
some
of
the
insights.
G
So
I
did
some
usability
testing
research
targeting
the
free
trial
page,
but
since
it's
such
a
small
page,
we
also
did
some
when
I'm
playing
bonus
research.
So
we
started
them
all
on
the
home
page
and
then
brought
them
to
the
free
trial,
page
and
kind
of
got
feedback
on
both
for
half
of
the
test.
G
The
other
half
from
the
product
page,
which
also
like
I
call
the
devops
page
kind
of
goes
through
everything
that
we
do
and
again
got
feedback
on
both
and
if
you
want
to,
you,
can
go
and
watch
the
individual
sessions.
But
I
also
have
a
highlight
reel,
which
is
also
tagged
in
the
doc
from
today,
and
it
just
kind
of
gives
the
feedback
on
the
free
trial
page.
I
haven't
gone
through
all
the
homepage
and
devops
feedback,
yet
I'll
save
that
for
later,
but
it'll
set
us
up
really
nicely
for
next
quarter.
G
I
also
put
all
my
observations
in
here.
If
you
just
want
to
kind
of
like
read
it
real,
quick,
how
we
can
improve
that
free
trial
page
and
that's
what
I'm
working
on
now
and
I
think
laura
is
next
yeah
I'll
share.
As
well
so
this
iteration,
we
did
some
more
work
on
the
events
template
for
slippers.
So
this
is
the
partners
page,
which
we
now
have
the
ability
to
scale
down.
Each
of
these
images
gets
10
smaller
as
they
get
to
a
lower
tier.
G
H
H
There
are
two
others
that
were
published
this
quarter
and
I'm
going
to
find
the
links
and
add
them
in
here,
but
just
so,
the
logos
are
available
to
use
too,
and
they
should
be
in
that
logo
spreadsheet
that
I
can
add
in
here
too.
I'm
leading
shout
outs,
so
this
section
is
for
anyone
who
wants
to
contribute
to
express
gratitude
within
our
team
or
across
the
company.
Not
the
country-
and
I
think
lauren
is
up
first.
F
Yeah,
I
want
to
shout
out
to
hannah
he's
he's
crushing
it
with
patching
up
our
internal
links
on
the
website
and
fixing.
We
have
some
redirect
loops
and
he's
shipping
a
ton
of
mrs
to
go
and
help
fix
all
of
that
up
so
shout
out
to
hannah
michael
you're
up.
A
Yeah
hannah
you're
awesome
totally
agree
with
that.
I've
got
a
few,
so
buckle
up:
jess
ash
brandon,
rolling
with
sid's
feedback
on
the
pricing
page
iteration.
A
The
thing
that
impressed
me
the
most
was
just
not
feeling
like
every
comment-
was
a
direction
and
taking
time
to
critically
think
through
what
was
being
asked
of
us
and
pushing
back
when
appropriate,
so
amazing
and
then
yeah
brandon,
just
sitting
there
ready
to
act
and
be
kind
knowing
that
things
are
moving
and
we're
all
working
together
on
pushing
the
the
delivery
date,
because
it's
always
the
engineer
that
gets
the
short
end
of
the
stick
brandi.
Do
you
want
to
speak
to
your
second
point?
There.
I
Yeah-
and
I
just
wanted
to
say
thanks
to
ash
and
jess
for
putting
a
lot
of
thought
and
effort
into
the
pricing
page
in
this
latest
iteration.
I
know
we've
been
doing
a
lot
of
iterations,
but
this
one
feels
even
tighter
than
ever
in
terms
of
helping
the
users
understand
what
they're
getting.
So,
it's
good
it's
great
to
see
that
progress
and
getting
to
a
good
place,
and
you
know
it's
the
result
of
everyone
putting
so
much
thought
and
effort
into
it,
so
appreciate
that
awesome.
A
A
Stephen
amazing
work
consulting
with
so
many
different
people
on
the
kind
of
decision
tree
that
we're
working
on
which
we
we're
close
to
having
something
to
share.
So
I
apologize,
it
probably
doesn't
mean
a
lot
to
a
lot
of
people
yet,
but
it
will
but
a
lot
of
a
lot
of
different
opinions,
a
lot
of
emotions
and
beliefs
and
just
the
way
that
you've
been
kind
and
listened
and
taken
on
what
people
are
saying
and
translated
that
into
something
actionable.
A
It's
been
awesome,
tina,
you're
doing
such
amazing
work
with
what
you
shared
earlier
in
the
user
journey.
That's
like
just
weirdo
work.
That's
really
really
hard.
That
makes
no
sense,
but
then
you
can
kind
of
like
take
that
piece
of
coal
and
then
squish
into
a
diamond,
and
that
diamond
is
going
to
keep
giving
value
to
us
over
at
least
the
next
three
quarters
and
other
groups
are
going
to
see
it
like.
A
The
people
like
jackie
gregnola
is
someone
who
I
think
of
and
they're
just
going
to
be
like
you
are
the
savior,
it's
awesome,
so
so
good
brandon.
I
said
it
before
I'll
say
it
again.
The
amount
you're
stepping
up
into
a
leadership
role
on
our
team,
focusing
on
helping
us
get
our
delivery
done
and
everything
from
triage
to
knowing
where
people
are,
and
you
know
how
they're
feeling
and
what
people
can
take
on
it's.
It's
not
unnoticed,
and
I
just
value
your
collaboration
so
much
val's,
not
on
the
call.
I
can
read
it.
A
Sarah,
I'm
uniquely
positioned
to
understand
how
challenging
it
can
be
to
edit
the
blog
kudos
for
dealing
with
some
of
the
tricky
posts
and
contributions
lately,
while
keeping
your
cool
and
your
professional
demeanor
great
job.
I
agree.
Sarah
you're
up.
H
So
sammy,
I
hope
you
don't
mind.
I
cut
you
in
line
because
my
shout
out
is
to
val
for
helping
me
with
the
blog
she's
been
great,
despite
the
fact
that
you
know
she's
moved
off
the
blog,
but
she's
stepped
in
to
help
and
has
been
you
know,
helping
me
keep
the
lights
on
basically
and
also
a
shout
out
to
brie
for
being
so
understanding
as
we,
you
know,
doggy
paddle
through
this
fire
hose
of
content
and
whatnot.
So
I
really
appreciate
it
and
thank
you,
everyone
for
your
patience
and
understanding.
E
Well,
thank
you
yeah.
My
next
shout
out
goes
to
avi
for
collaborating
with
me
on
sleepless
ui.
I'm
someone,
I
love
collaboration
collaboration
so
much
because
sometimes
I
feel
I'm
crazy.
So
I
want
a
partner
in
crime,
so
he
came
on
board
and
we
what
was
crazy
together.
I
really
loved
that
and
thanks
to
tina
for
reaching
out
last
week
after
our
powerpoint
party
yeah,
my
face
may
look
like
I'm
a
very
tough
guy,
but
deep
inside.
Sometimes
I
act
like
a
puppy,
so
she
reached
out
and
she
was
like.
E
Oh
samia,
I'm
gonna
miss
you,
oh
my
goodness,
that
meant
the
old
day
to
me.
I
really
loved
that.
Thank
you
so
much.
You
know.
I
really
appreciate
that.
Then
a
lot
of
shout
out
to
brandon
and
lauren
both
of
them
were
going
back
and
forth
on
one
of
my,
mrs
and
I
was
just
chilling
and
smiling
causing
a
lot
of
trouble
on
my
side
and
they
were
going
back
and
forth.
E
G
It's
tough
to
follow
yeah.
I
also
I
want
to
shout
out
lauren
and
tyler
they've
been
doing
some
really
amazing
work,
putting
all
the
pieces
together.
A
lot
of
us
have
been
contributing
to
the
slippers
event
page,
but
they
are
putting
all
of
our
different
ideas
together,
which
is
a
big
big
task
and
all
being
overseen
by
tina.
So
it's
very
invaluable.
Getting
to
kind
of
watch
that
without
having
to
like
deal
with
it
is
the
best
position
to
be
in
very,
very,
very
cool.
Next
up
is
michael.
A
Yeah,
niall
the
amount
of
times
I
hear
niall,
got
me
this
or
niall
help
me
this
or
even
I
need
to
talk
to
niall,
for
that
is
considerable.
There
are
a
few
of
those
I
need
to
talk
to
nile
for
that.
I
think
well,
you've
got
access
to
google
analytics,
so
I
can
work
with
you
on
getting
some
of
those
off
your
plate,
but
I
also
wanted
to
say
I
hear
that
a
lot
and
I
see
you
and
I
really
appreciate
all
the
help
you're
giving
everybody
we
got
tina.
D
Sure,
just
the
plus
one
thanks
for
the
hand
holding
as
steven
said,
I
think,
last
time
we
we
mentioned
your
support.
You're,
always
like
what
in
the
world
did.
I
just
ask
for
what
am
I
looking
at
so
and
you're
always
just
willing
to
jump
on
a
call,
and
that's
awesome.
Thanks.
I
Looks
like
I
have
the
next
one,
so
I
just
want
to
say
thanks
to
everyone
for
being
patient
and
collaborative,
while
working
on
localization
brie,
jillian
sarah,
laura
and
michael,
it's
great
to
see
that
we're
all
in
this
together
and
thinking
of
long-term
strategies,
not
just
the
short
term,
I'm
a
big
fan
of
long-term
thinking.
So
I
really
appreciate
that,
and
you
know
this
is
a
large,
difficult
project
that
we're
slowly
iterating
towards
and
it's
those
first
steps
that
are
the
hardest.
So
thanks
for.
G
G
A
yeah
yeah
sam
a
he
has
been
incredibly
helpful
this
week,
just
kind
of
getting
me
up
to
speed
on
the
differences
between
our
free
trial
options
and
what's
feasible
and
not
feasible,
going
forward
and
I've
had
many
many
many
follow-up
questions
and
he's
always
just
right
there
to
answer
them,
and
I
really
appreciate
it.
A
Awesome
I
wanted
to
give
a
shout
out
to
laura
yet
again
a
last-minute
request
coming
at
you
from
jessica
reader
who
I'm
a
big
fan
of
jessica,
so
she
she
gets.
She
gets
a
pass
for
a
last-minute
request
because
I
know
they're
so
busy
as
well,
but
I
appreciate
you
taking
that
on
and
being
agile
and
also
all
of
the
I
didn't
write
this
down,
but
like
all
the
mr
review
you're
doing
it's
not
unnoticed
and
I'm
just
gonna
say
back
to
the
team.
A
The
next
two
last
minute
requests
do
not
go
to
laura
and
because,
let's
spread
that
around
a
little
bit,
because
I
think
it
can
be
one
person
can
all
of
a
sudden
be
like
oh
this
person's
available.
But
it's
because
they've
been
on
a
string
of
that.
So
let's
get
laura
into
some
deep
work
and
then
let's
some
another
one
of
us
take
on
that
the
inevitable
sort
of
sidewinder,
but
thank
you
for
being
so
so
open
to
that
and
yeah
to
close
sami
mentioned
it.
A
I
forgot
these
are
bi-weekly,
so
I
I
think
this
is
the
last
one
of
these
70
will
be
a
part
of
this
contract.
It's
come
to
an
end
budget
reasons
can't
get
it
extended,
but
sammy.
I
really
really
appreciate
you
as
a
person
like,
first
and
foremost,
I
think
you're
just
who
you
are
and
how
you,
how
you
like
present
yourself
and
how
you
go
about
your
life,
is
just
so
awesome.
I've
really
really
gotten
to
know
you
decently
as
a
great
person
and
all
of
the
ways
that
you've
touched.
A
E
A
That's
perfect:
let's,
let's
end
it
there,
I
I
don't
like
goodbyes
either.
So
thanks,
everyone
hope
we
have
a
good
thursday
and
friday
and
we'll
see
you
next
time.