►
From YouTube: Growth Marketing Team Weekly Recap 2020-07-09
Description
Growth Marketing Team Weekly Recap 2020-07-09
A
B
At
a
ninety
point,
four
percent
pace
we're
on
track
for
board
mid-market
an
SMB.
The
entry
on
track.
For
me,
market
is
92
percent
attainments
and
the
SMB
recording
in
ninety
six
point
two
percent,
so
the
pipeline
generation,
which
is
to
deliver
80
million
dollars
a
pipeline,
are
on
track.
It's
one
hundred.
Seventy
four
point:
one
percent
attainments
at
a
pace
of
three
four
percent,
and
currently
then
we
have
a
replace
june
with
the
lowest
middle
of
seven
point
websites
or
7.1
million.
B
A
Thanks
mile,
so
the
TLDR
is
were
on
track
for
everything
we
care
about
and
while
we're
at
risk
with
large
mq
else,
the
feedback
we've
been
getting.
Is
don't
worry
about
that
too
much,
but
Stephens
gonna
talk
about
all
we're
addressing
that
a
little
bit
further
down
here,
but
without
further
ado,
let's
go
into
Show
and
Tell,
which
is
where
we
kind
of
like
to
highlight
things
that
I
finished
this
week
or
important
things
that
got
started,
links
and
documents
that
each
other
should
read
and
Rebecca
dad.
You
are
first.
C
I'm
actually
gonna
share
my
screen
this
time,
so
people
watching
the
video
can
see
what
I'm
talking
about
so
this.
This
is
an
exclusive
to
this
week,
but
just
wanted
to
give
an
update
on
blog
metrics.
This
is
something
that
we're
working
on
improving
the
kind
of
consistency
of
reporting
in
in
the
next
quarter.
C
Numbers
is
not
an
area
of
strength
for
me,
so
I'm
looking
forward
to
learning
more
about
this,
but
I
pulled
numbers
from
the
last
three
months,
and
it's
good
to
see
that
in
two
out
of
three
of
those
metrics
we've
got
improvements,
especially
since
we
paused
publishing
for
three
weeks
or
publishing
at
our
regular
cadence
for
three
weeks
in
June.
So
it's
good
to
see
that
that
hasn't
had
an
adverse
impact
and
it
does
reinforce
something
that
we've
we've
realized
before,
which
is
that
more
posts
doesn't
necessarily
mean
more
views.
C
Just
a
couple
of
shoutouts
Suri
wrote
the
most
popular
blog
post
for
that
period,
with
twenty
three
thousand
two
hundred
and
sixty
three
unique
views
that
was
published
back
in
March
and
then
Lloret
C
wrote
the
top
post
that
was
published
during
these
past
three
months
with
thirteen
thousand
three
hundred
and
one
unique
views.
So
thanks
both
for
contributing
to
the
blog
and
I
linked
at
the
bottom
over
here,
the
epic
that
we're
working
on
to
improve
this
reporting
to
make
it
a
little
bit
more
repeatable
and
easy
to
digest.
So
that's!
D
I
ask
the
question:
before
you
hand
it
off
yeah
sure,
can
you
just
explain
a
little
bit
while
you
might
give
a
3-month
rolling
via
versus
a
one-month
you?
We
do
have
a
like
one
month
report
in
our
blog
dashboard,
but
you
kind
of
give
us
a
little.
A
conditional
is
a
little
bit
more
meaningful.
Look
at
the
penguin.
C
Sure,
and
so
the
the
one
month
view
at
the
moment,
the
only
way
that
we
have
is
to
filter
it
by
the
calendar
month,
so
any
blog
post
that
was
published
towards
the
end
of
the
we
don't
really
get
a
chance
to
capture
how
well
it
did
if
something
was
published
on
the
28th
that
really
took
off.
That
won't
be
visible
from
the
monthly
report
and
and
particularly
just
for
this.
C
D
A
Thanks
Rebecca
I'm
going
to
share
my
screen
as
well.
So
what
I'd
like
to
talk
about
briefly,
is
this
epic
for
the
website
refresh
strategy.
So
this
is
a
bit
of
an
outline
right
now,
because,
ultimately,
the
details
will
be
filled
in
more
by
Michael's
team,
Shane,
Becky
and
there's
also
a
lot
of
other
stakeholders.
Some
of
them
are
listed
here.
A
People
who
care
about
the
website
we've
been
talking
pretty
much
since
I
joined
marketing
about
the
marketing
site
and,
frankly,
you've
been
talking
about
the
need
for
CMS,
since
even
before
then
just
comes
up,
naturally
through
trying
to
make
blog
posts
and
partnering
with
Rebecca,
even
like
blogging
from
Elton.
Oh,
it
was
kind
of
challenging
at
times
I
see
her
nodding
her
head.
So
this
is
a
phased
epoch.
It's
it's
fairly
long.
A
A
You'll
you'll
probably
want
to
refer
back
to
so
I'm,
going
to
give
a
brief
overview
of
what's
in
here
and
then
I
would
highly
recommend
that
you
take
a
look
at
the
underlying
epics
which
have
a
lot
more
detail
so
just
to
give
you
some
sense
of
the
baseline
that
we
are
at
right
now
we
get
roughly
1.75
million
monthly
users,
so
on
our
front
page
of
about
docket,
less
I'm,
sorry
on
all
the
pages
of
about
docket
lab
com.
So
it's
incredible
amount
of
traffic
and
it's
both
a
blessing
and
a
curse.
A
It's
a
blessing
in
the
sense
that
when
we
want
to
a
B
test
things
or
we
want
to
push
something
out,
we
have
a
big
audience.
We
could
do
that
with
a
challenge.
Is
that
when
we're
not
happy
with
what
our
brand
is
presented
or
we
do
a
messaging
overhaul,
it
can
feel
very
risky
to
make
changes
just
because
there's
so
many
people
here.
So
this
is
a
bit
of
a
even
though
we
don't
like
to
do
monolithic
things
that
get
lab.
A
This
can
become
a
project,
that's
easy
to
view
as
something
monolithic,
because
it
feels
scary
to
change.
So
what
we've
done
in
this
document
is
we've
tried
to
clarify
the
audiences
and
the
goals
that
this
is
trying
to
achieve.
The
truth
is
were
probably
going
to
have
quite
a
bit
of
conflict
around
you
know
what
is
the
goal
of
a
given
page,
which
audience
are
we
serving?
Which
goal?
Are
we
serving
that's
just
going
to
happen
and
that's?
A
Okay,
the
better
thing
would
be
to
just
even
have
explicit
goals
on
a
per
page
basis
like
you
can
imagine
how
wonderful
it
would
be
if
you
were
able
to
go
into
the
code
for
any
given
page
and
at
the
very
top
commented
out
would
be
the
goal
for
this
page
is
X,
and
so
then,
when
you're
working
on
the
page,
you
could
be
thinking.
Okay
is
the
thing
I'm
doing
to
this
page,
actually
achieving
the
goal
or
not.
A
Right
now
we
have
a
lot
of
pages,
whether
that's
not
clear,
so
we'll
be
working
to
clarify
that
and
Stephens
gonna
talk
about
the
details
of
the
enterprise
page
in
just
a
little
bit
here
and
I.
Don't
want
to
steal
his
thunder,
but
I'll
just
say
at
a
high
level.
The
reason
that
we're
starting
there
is
to
pick
a
low
risk
way
to
practice,
iteration
that
efficiency
in
our
team
and
cross
functionally.
A
So
it's
a
brand
new
page,
and
that
means
we
don't
have
a
bunch
of
stakeholders,
who've
already
written
copy
and
already
have
leads
or
other
things
coming
into
a
page
that
we
have
to
go
negotiate
with
it's
something
we
can
create
from
scratch
and
we
can
just
practice
going
quickly
and
that's
been
really
cool
to
see.
This
also
takes
away
the
risk
of
trying
to
just
do
something
huge
from
the
beginning
and
then
getting
stuck.
So
we
want
to
kind
of
start
to
get
some
momentum.
A
Each
of
these
phases
is
not
really
waterfall,
so,
like
Phase,
two
is
actually
already
underway
as
well.
It's
more
like
the
maturity
level
of
our
ability
to
work
on
the
website.
Kind
of
increases
with
each
phase,
so
at
some
point
you
can
imagine,
the
enterprise
starter
page
will
be
live,
will
have
iterated
on
it
and
it'll
just
go
into
the
update
most
visited
pages.
You
know
ongoing
workflow
and
we'll
kind
of
graduate
out
of
phase
1
phase.
2
is
about
inventory,
our
most
visited
and
also
most
impactful
pages,
and
so
there's
lots
of
different
ways.
A
You
could
stack
rank
the
pages
on
the
site,
traffic's
an
easy
one,
but
there's
also
things
like
which
ones
drive
the
most
lead,
signups
or
which
ones
drive
the
most
iacv
attribution.
But
it's
not
really
important
to
get
overly
caught
up
on
the
scoring
system.
We
probably
need
to
touch
hundreds
of
pages
and
make
them
better,
and
so
this
is
about
working
on
creating
a
checklist
and
kind
of
speaking
for
Becky
here.
But
the
goal
is:
let's
just
audit:
these
pages
go
through
a
checklist,
make
sure
they
meet
some
of
the
criteria.
A
So
that
could
be
things
like.
Is
it
SEO
optimized?
Does
it
have
a
CTA?
Does
it
work
on
mobile
and
just
checking
those
things
some
of
them?
Let
me
need
big
changes
and
some
of
them
basically
can
say
cool.
It
meets
all
the
criteria.
Let's
move
on
so
phase
2
will
take
a
while
and
we're
going
to
start
on
it,
but
I
would
anticipate
we'll
see
issues
on
phase
2.
You
know
through
q3
and
maybe
even
further
phase
3
is
about
assets
and
content
that
live
modular
Lee
across
the
site.
A
So
like
the
nav
or
things
we
reuse
in
lots
of
different
places,
and
these
are
awesome
because
they're
reusable
so
when
we
improve
them
in
one
place,
we
improve
everywhere,
but
they're.
Also,
a
little
more
controversial
like
what
gets
to
go
in
the
nav
is
something
lots
of
people
have
opinions
on.
So
we
may
need
to
spend
some
more
time
figuring
that
out
and
also
clarifying
the
goals.
I
know
this
is
already
underway
with
navigation,
but
I
think
a
lot
of
the
rest
of
this
TBD.
A
So
then
we're
starting
to
move
into
like
first
three
were
more.
Like
tactical
I
would
say:
the
next
phases
are
more
about
systems,
so
this
starts
getting
into.
You
know.
We
need
a
design
system
we
need-
and
this
is
where
we
start
saying.
I
would
probably
need
a
CMS
right,
because
we
need
to
implement
something.
That's
consistent
across
all
the
pages.
It's
templatized,
that's
reusable.
It
makes
our
web
team
super
productive
and
happy.
You
know
for
those
who
don't
know
what
a
design
system
is,
it
can
be
something
as
simple
as
adopting
a
wordpress
theme.
A
Probably
again,
these
next
three
phases
are,
you
know,
end
of
the
year.
If
we're
in
a
really
good
place
with
them,
we'd
be
super
happy,
then
we
knew
the
system.
So
we
never
get
in
this
position
that
we're
in
today
again,
so
we
need
a
continuous
improvement
process
so
that
we're
always
up
creating
our
pages
and
we're
never
really
feeling
like
wow.
So
much
has
gotten
stale.
How
did
we
fall
so
far
behind
and
so
that
phase?
A
You
can
imagine
we're
already
thinking
about
that,
even
by
starting
this
epic,
but
that's
something
we'll
probably
have
to
work
on
and
then.
Finally,
as
we
partner
with
product
growth,
we
can
start
running
things
like
baby
tasks
and
data-driven
experimentation
to
drive
goals,
and
that's
kind
of
lets
us
begin
to
bridge.
A
The
marketing
site
is
not
just
a
lead
generator,
but
also
potentially
to
activate
people
and
to
set
them
up
properly,
so
that
they've
seen
the
right
content
and
been
educated
before
they
even
take
a
trial
so
that
they
do
the
things
you
want
them
to
do.
So
we
know,
for
example,
that
if
you
invite
one
other
person
to
join,
you
and
you're
get
lab
account
the
odds
that
you'll
convert
to
paying,
basically
double
so
like
things
like
that
that
we
can
probably
influence
through
marketing
and
to
support
the
product
team.
A
So
this
is
a
really
long
map
and
the
way
you
can
think
about
using
this
is
each
of
the
phases
will
have
its
own
epic
and
then
even
within
the
phase,
will
probably
breakout
milestones
for
q3,
okrs,
q4,
ok,
ours
and
then
on
into
the
future.
So
this
will
probably
become
like
quite
big
and
complex
and
I.
Don't
want
to
sound
wieldy,
but
maybe
a
little
unwieldy,
but
I
think
it
the
thing
you
can
do
whenever
you
were
working
on
the
website
and
you're
just
kind
of
wondering.
Why
are
we
doing
this
thing?
A
I,
don't
see
how
this
fits
or
what
is
the
strategy
here?
This
is
a
good
place
to
kind
of
come
to
check
like
you
know,
which
phase
is
it
in
and
how
does
it
fit
so
I'm
picking
a
little
more
time
because
I
don't
think
I'll
ever
really
revisit
like
a
strategy?
Epic
again
here,
we'll
focus
more
on,
you
know,
delivered
things.
I
just
want
to
make
sure
you
all
know.
A
Does
anyone
have
any
questions,
sorry
about
the
dogs
by
the
way,
but
does
anybody
have
any
questions
for
me
about
that?
Can
I
just
get
that's
a
tough
crowd.
A
little
can
I
go
thumbs
up,
that's
cool!
Like
that's
helpful
also,
you
know
it's
like
this
is
get
lab.
So
if
you
don't
agree
with
the
things
that
are
on
there,
let's
work
on
it
together,
it's
not
like
set
in
stone.
I
know
it
looks
really
formal
and
has,
like
you
know
some
formatting
and
stuff,
but
it's
new.
So
I
really
like
your
feedback.
A
E
Okay,
so
right
now,
Bree
and
I
are
working
on
updates
to
the
content,
marketing
handbook,
this
lives
within
the
growth
marketing
handbook
and
basically,
what
we're
doing
is
going
through
and
defining
the
different
types
of
assets
at
content.
Marketing
is
responsible
for
creating
and
then
providing
examples
and
then
going
through
and
providing
a
sort
of
structured
outline
of
what
the
process
looks
like
from
the
content
side.
F
Okay,
yeah
so
did
just
piggyback
on
kind
of
my
Danielle
was
talking
about
I.
Think
we're
in
try
remember
the
phases
with
all
the
kovetz
stuff
going
on
there's
lots
of
phases.
So
this
is
much
more
exciting
phase.
I
think
we're
still
in
phase
one
correct
me
if
I'm
wrong
Danielle,
but
we're
kind
of
in
the
project.
Duration
phase.
So
in
this
specific
case
we
wanted
to
roll
out
an
enterprise
page.
F
We
don't
really
when
we
talk
about
enterprise,
in
fact
that
get
lab
is
suitable
for
enterprise
and
things
like
that,
but
we
don't
have
sort
of
a
sales
focused
enterprise
page.
So
the
goal
here
was
to
get
something
up
that
you
know,
looks
good
and
as
more
kind
of
sales,
focused
conversion
driven,
so
I've
been
working
closely
with
Erica
and
Becky
and
Erica
wrote
a
ton
of
copy
in
a
really
short
timeframe
for
this,
and
then
we
kind
of
just
roll
with
it.
F
F
First,
in,
like
figma
or
sketch,
I,
literally
just
kind
of
designed
it
as
I
coded
it
so
just
something
kind
of
playing
around
with,
because
I
think
we
started
this
on
like
late
Monday
or
Tuesday,
or
something
so
anyway,
I'll
kind
of
just
run
through
it,
but
it's
not
letting
me
kind
of
under
refresh
it
just
so
you
can
see
trying
to
incorporate
you
know
a
little
more
kind
of
visual
design.
You'll
see
some
kind
of
movement
and
action
here,
as
we
scroll
through
the
page.
F
I
can
talk
a
little
more
to
each
of
these,
but
again
it's
very
sales
focus
converging
focus.
Major
CTA
is
kind
of
key
value.
Drivers
here,
I
think
Vic
did
the
icons
here.
So
thanks,
but
it's
you
know
again
more
kind
of
marketing
focus.
You
got
sort
of
your
credibility,
builder
logos
and
then
you
know
a
little
bit
more
detail
about
the
actual
product
down
here
and
again
it
wraps
up
with
the
CTA.
This
is
on
my
local
machine,
so
still
not
even
in
the
wild.
F
Yet
obviously
I'll
have
the
header
and
the
footer,
but
this
is
kind
of
what
we're
talking
about.
In
terms
of
just
quick
iteration
and
getting
pages
built,
this
is
using
a
little
bit
of
bootstrap,
but
then
yeah
just
I,
think
we've
turned
this
thing
around
between
content
design
development
in
a
couple
days.
So
it's
been
a
big
team
effort
but
cool
to
kind
of
see
progress
than
there's
this
area.
So
not
sure
if
you
wanted
me
to
talk
any
bit
more
about
that
Danielle,
but
that's
whatever
you.
F
D
A
Cook-Out
shout
out
I
think
I'd
started
to
jimson
like
every
week
lately,
but
Jensen
spent
about
90
minutes
with
me.
That
was
supposed
to
be
a
25-minute
meeting,
explaining
a
little
more
about
get
lab
stage,
adoption
through
the
lens
of
conversion
rates
and
data
and
there's
a
youtube
video
linked
here.
A
It's
pretty
cool
and
could
really
inform
some
of
the
things
we
might
want
to
do
with
our
content
journey
pre-conversion,
so
big
insight,
takeaways
there,
where
most
people
start
with
either
verify
which
is
CI,
CD
or
create,
which
is
miss
lee
paths
you
making
your
first.
Mr,
so
there's
some
like
very
simple
things
we
can
do.
A
You
know
that
most
of
them
in
Docs
today
that
could
be
marketing
pages
to
send
them
on
that
journey
and
then
the
other
big
conversion
drivers
to
adding
a
buddy
to
work
together
with
so
that's
cool
and
there's
a
ton
of
graphs
and
charts
in
the
video
and
then
also
thank
you
to
Mike
Pyle
VP
enterprise
sales
I
reached
out
to
him,
as
we
were
working
on
the
enterprise
page.
The
great
first
meeting
just
wanted
to
hear
his
thoughts
on
you
know.
A
What's
the
human
language
that
happened
in
a
conversation
with
a
customer
that
closes
a
deal
and
I
think
he's
going
to
be
able
to
help
us
unlock
a
lot
more
custom
conversations
so
since
I
joined
marketing,
I,
don't
think
I've
interacted
with
a
customer
yet
so
I
think
we're
gonna
need
to.
You
know
turn
that
around
a
little
bit
for
this
team
make
sure
that
were
that
we're
talking
to
those
folks.
So
it's
very
grateful
that
he's
open
that
door.
F
D
D
It's
so
helpful
to
have
her
kind
of
monitoring
the
progress
and
all
the
different
parts
and
pieces
so
that,
as
someone
who
it
just
kind
of
owns,
one
part
of
the
project
I
can
do
that
and
pass
it
on
and
just
know
that
she's
going
to
make
sure
the
project
keeps
moving
forward.
So
I'm
a
shout
out
thing
and
I
think
that's
the
end
of
this
shout
out
section.
Unless
anybody
has
something
to
add
before
we
stop
the
recording.