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From YouTube: Growth Marketing Weekly Recap 2020-07-02
Description
Growth Marketing Weekly Recap 2020-07-02
A
Hey
friends,
welcome
to
the
growth
marketing
weekly
call
I'm
Shayne
rice
I
am
the
manager
for
inbound
marketing
and
I'm
gonna
kick
off
our
call
with
metrics
this
week.
So
let
me
share
my
screen
with
the
document,
so
you
can
see
the
numbers
that
I'm
looking
at
as
I
talk
about
them,
so
we'll
just
go
right
there
all
right.
A
So
this
week
we
are
sixty
seven
point:
zero,
three
percent
of
the
way
through
the
quarter
as
of
July
1st,
so
oh
I'm,
gonna
change
that
date
missed
that
one
all
right
and
then
so
pace
so
far.
This
quarter
our
goal
for
website
traffic
is
to
increase
website
traffic
20%
year-over-year
still
on
track
year.
So
users
up
twenty
three
point:
three:
three
percent
year-over-year,
that's
from
June
thirtieth,
2019
to
July,
first
2020
and
I'm,
saying
for
page
views
we're
up
on
that.
Twenty
two
point:
oh
one
percent!
A
So
looking
forward
to
reporting
on
that
next
week,
anticipate
that
will
be
green
there
as
well.
Mql
is
on
track.
So
there
are
some
changes
in
reporting
this
week.
Numbers
went
up
across
the
board
in
every
segment
for
May
and
June.
So
we
are
now
at
eighty
four
point:
one
percent
tainment
for
large
MQL
s
our
pace.
A
There's
one
hundred
twenty
two
point:
five
settings
that
if
we
keep
you
know
attaining
new
large
MQL
at
the
same
pace
through
the
rest
of
the
quarter,
so
the
end
of
July
we're
gonna
attain
one
hundred
and
twenty
two
percent
of
our
goal
is
what
we're
projecting
now.
If
this
pace
continues
and
then
mid
market
is
up
over
a
really
close,
our
attainment
goal,
94.3%
there
and
then
same
in
SMB,
so
I'm
not
quite
sure
why
the
numbers
changed
so
much
in
May.
A
You
know
the
main
numbers
jumped
quite
a
bit
like
you
know
a
couple
hundred
leads
in
each
category,
at
least
at
a
minimum,
so
keeping
an
eye
on
this
I'm,
not
sure
if
it's
gonna
stay
there
and
just
being
there
will.
But
you
know
just
a
little
bit
of
a
grain
of
salt
as
we
look
at
that
and
then
yeah
pipeline
there's
still
something
odd
going
on
a
pipeline.
You
know
we
have.
A
If
you
look
through
click
through
at
the
chart,
you
can
see
that
there's
a
large
number
attributed
to
pipeline
in
July
that
is
I
think,
is
a
reporting
problem
in
sales,
not
problem,
but
just
reporting
discrepancy,
I
guess
in
Salesforce,
where
we're
a
trimming,
a
lot
of
deals
to
pipeline
that
are
not
realistic
for
this
year.
I
think
they're,
actually,
like
you
know
further
out,
like
you
know,
two
to
three
years
out
so
I
think
it's
like
add-on
business
or
something
like
that.
So
we're
working
on
solving
for
that.
B
C
Shane
yeah
I
just
wanted
to
share
some
updates
that
we've
made
to
the
editorial
Handbook
I,
don't
think
there
are
loads
of
people
on
this
call.
Who
would
be
the
target
audience
for
these
changes,
so
I'll
share
them
in
the
content
channel
on
slack
as
well,
but
yeah
we've
added
some
takeaways,
based
on
our
analysis
of
traffic
to
blog
posts
in
previous
quarters,
as
well
as
making
some
suggestions
for
better
approaches
for
the
types
of
posts
that
tend
to
get
pitched
but
aren't
always
successful
with
our
audience.
C
So
this
is
part
of
our
continuing
efforts
to
kind
of
double
down
on
the
things
that
do
resonate
with
the
audience,
and
that
was
all
for
me.
Oh,
oh
sorry,
yes,
and
we
are
also
continually
adding
to
a
best
practices
section
which
is
more
aimed
at
the
rest
of
the
team.
That's
why
it's
a
log
handbook,
not
the
editorial
handbook,
because
hopefully
everyone
can
learn
from
those
guidelines
there.
D
Well
context:
switching
okay,
my
shout
out
is
for
well,
it's
not
shot.
It's
a
egging
on
behalf
of
Shane
rice,
who
is
too
humble
to
brag
for
himself.
He
did
a
root
cause
analysis,
so
the
engineering
team
has
a
blameless
root,
cause
analysis
process
that
they
run.
Sometimes
when
things
go,
it's
kinda
like
a
retrospective,
but
we
did
have
an
issue
in
early
June
for
a
9.5
days.
We
didn't
have
leads
flowing
crew
from
form
collection
to
Marketo
and
Salesforce,
which
obviously
you
can
imagine.
We
started
to
notice
when
the
STRs
were
like.
D
We
don't
have
anyone
to
call
so
chain.
Did
a
great
job
of
pulling
together
root,
cause
analysis
kind
of
on
the
non
engineering
side
in
terms
of
our
process.
So
you
can
click
through
if
you
want
to
read
the
doc
in
more
detail,
but
I'll
just
use
this
opportunity
to
also
point
out.
This
is
a
great
process
that
you
can
use
if
things
go
wrong.
That
just
allows
you
to
dig
in
a
little
bit
further
into
a
retrospective,
but
it's
set
up
in
such
a
way
that
it's
really
not
about
pointing
fingers.
It's
more.
D
E
It's
okay,
I
know
with
vs.
Sorry
I
just
want
to
say
that
we
were
continuing
to
leverage
the
Deb
stock
survey
and
ongoing
coverage
in
the
blog
sorry
I'm
on
the
phone,
so
I
really
don't
have
anything
to
share.
But
you
all
know
what
a
blog
post
looks
like
and
we've
also
got
a
paid
campaign
going
to
get.
G
You
know
okay,
so
same
thing
with
me:
I'm
not
going
to
share
this
one
I'll,
just
I'll,
just
put
it
in
the
chat
for
anybody
that
wants
to
review
it.
This
is
not
necessarily
growth,
but
this
is
from
previously
on
the
awareness
side.
We
have
post
event.
Brand
survey
results
back,
so
this
is
kind
of
insightful
into
the
way
people
think
about
our
brand
and
the
reach
that
it
has
it's
from
London
and
Chicago,
and
just
for
background
on
how
this
was
done,
there
was
a
there.
G
Was
a
priest
study
done
before
all
the
campaigns
for
that?
What
happened
in
q3
last
year
and
the
money
for
media
went
into
them,
and
then
this
is
what
happened
after
that.
So
I
have
both
of
those
surveys
and
I
can
provide
them
bolts
you,
so
you
can
look
at
the
difference
in
the
numbers,
but
it's
just
a
quick
overview
and
something
that's
really
interesting.
G
Probably
for
the
brand
team,
especially,
is
there's
a
chart
that
says
what
we
should
focus
on
and
what
we
should
like
what's
a
perceived
value,
but
it's
not
actually
that
valuable
and
I
think
that
something
to
me
is
very
helpful
because
there's
a
lot
of
things
internally,
it
get
lab
that
we
think
are
important.
But
when
you
survey
people
outside
they
may
say
something
completely
different,
so
yeah
check
that
out
and
I
will
hand
it
over
to
I.
H
G
D
I
To
shout
out
to
Jonathan
and
Jeremy
no
Jonathan's
on
the
call
Jeremy
not
but
just
appreciate
all
their
help
on
their
front-end
development
tasks.
We
have
a
you
know,
pretty
decent
sized
backlog
and
they're
starting
to
crank
through
some
of
those
and
do
some
good
work,
which
is
super
helpful
and
nice.
So
thank
you.
Both
you
can
pass
it
on
to
Jeremy,
I
guess,
but
cool
who's.
Next
Eric
I'll
send
it
over
to
you
I
just.
H
Wanted
to
give
a
big
shout
out
to
Shane
Rice
for
taking
some
time
this
week
to
meet
with
editorial
team.
We
kind
of
did
a
review
of
the
metrics
dashboard
that
we
already
have
and
came
up
with
some
ideas
of
other
things
you
might
want
to
measure
in
some
ways
you
might
want
to
tweak
that
dashboard
and
also
put
together
a
metrics
deck
for
us
to
track
over
month-over-month.
So
really
appreciative
of
all
of
your
insight
and
taking
the
time
to
do
that
with
us
and
we'll
pass
it
on
to
Danielle.
D
Awesome
I
would
like
to
thank
Jensen
in
product
growth
for
investigating
this
question.
We've
had
for
a
while
around
free.com
user
signups,
so
these
are
people
who
just
sign
up
directly
with
the
register
call
to
action
rather
than
the
free
trial
button
sounds
like.
Currently,
these
don't
go
to
Marketo,
so
this
could
be
a
big
opportunity.
We
auto
MQL
trials.
So
ideally,
we
would
also
Auto
MQL
these
sign
up,
so
this
could
be
5
to
10,000
additional
MQL
s
per
month,
maybe
even
more
on
the
inbound
side.
F
Is
actually
in
regards
to
that
confidential
issue,
it
was
a
t-shirt
design.
So
thank
you
to
Vic
who
it's
just
always
great,
collaborating
with
her
and
she
can
turn
whatever
idea
you
have
into
something
really
beautifully
illustrated.
So
thanks
for
her
collaboration
there
and
off
to
Shane
Rice
thanks.
A
A
So
engineering
had
already
done
a
RCA
for
the
process
on
their
side
and
then
they
helped
me
work
through
what
happened
once
that
engineering
process
was
complete
and
the
time
it
took
to
update
all
the
information
for
the
leads
in
sales
force
and
Marketo
so
really
appreciate
them.
Taking
the
time
to
help
me,
pull
that
together
and
take
notes
and
just
move
that
process
forward.
So
thanks
Oh.