►
From YouTube: English Google SEO office-hours from October 2, 2020
Description
This is a recording of the Google SEO office-hours hangout from October 2, 2020. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Watch out for new sessions, and add your questions at https://www.youtube.com/user/GoogleWebmasterHelp/community
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today's
google
seo
office
hours
hangout.
Let's
not
hang
a
hangout
anymore.
I
guess
the
hangout
part
will
have
to
drop
at
some
point,
but
google
seo
office
hours.
I
guess
I'm
john
mueller,
I'm
a
search
advocate
here
at
google
in
switzerland
and
part
of
what
we
do
are
these
hangout
office
hours.
I
guess
so
awkward
with
the
names
that
keep
changing.
A
But
anyway,
a
bunch
of
questions
were
submitted
already
on
youtube,
which,
which
is
fantastic,
and
it's
good
to
see
a
bunch
of
you
here
as
well.
If
any
of
you
would
like
to
get
started
with
the
first
question,
you're
welcome
to
jump
in
hi
john
hi.
Can
I
start.
B
B
This
is
the
question.
If
I
look
at
the
statistics
of
the
google
search
console
in
the
past
six
months,
I
see
that
the
number
of
impressions
has
nearly
doubled.
So
in
six
months
google
shows
twice
the
time
you
know
on
the
search
console
to
people
in
internet.
So
I
can
say:
okay,
this.
This
is
very
good
because
maybe
google
is
is
liking,
the
site,
no
yeah,
but
at
the
same
time
the
the
average
position
went
down
significantly
down,
and
so
the
overall
number
of
clicks
is
the
same.
B
So
how
can
I
interpret
this?
I
mean
what
what
is
to
be
changed
or
to
to
improve
the
situation,
because
these
are
two
different
signals.
No
one
is
positive
and
the
other
is
negative.
A
So,
for
example,
you
could
look
in
to
see
if
there
are
specific
pages
that
have
changed
in
like
the
ranking
or
in
the
number
of
impressions
or
if
there
are
specific
queries
where
you
see
this
change.
So
one
thing
that
might
be
happening
is
that
maybe
just
more
people
are
searching.
It
might
also
be
happening
that
you're
showing
for
slightly
different
queries
than
before,
where
it's
like.
There
may
be
more
more
impressions
for
those
queries,
but
you're,
not
quite
in
that
competitive
range.
A
Yet
so
all
of
these
things
can
help
you
to
figure
out
a
little
bit
better
where
your
site
is
positioned
at
the
moment
and
what
you
might
be
able
to
do
to
improve
there.
So,
for
example,
if
you're
being
shown
for
more
competitive
queries,
more
things
that
peop
more
people
are
searching
for,
then
that
could
be
a
sign
that
it's,
like.
Google
has
recognized
that
you're
you're
relevant
for
those
kind
of
queries,
and
now
it's
up
to
you
to
really
improve
the
the
quality
of
your
website
overall,
so
that
google
says
well.
A
This
is
actually
a
good
result
for
this
query
and
that's
something
that
ultimately,
you
you
have
to
figure
out
with
with
your
business
goals
in
mind
and
think
about
like
is.
Is
this
the
query
that
I
think
my
site
should
be
ranking
for,
or
maybe
is
google
showing
it
for
the
wrong
query?
And
if
so,
how
can
I
help?
A
Google
understand
my
my
content
a
little
bit
better,
and
so
it's
not
just
like
blindly
focusing
on
the
number
of
impressions
and
the
number
of
clicks
and
the
number
of
the
rankings
that
you
have
there,
but
rather
trying
to
figure
out
how?
How
can
you
position
your
business
in
a
way
that
makes
sense
for
your
business,
for
your
business
goals
and
kind
of
brings
it
into
the
right
place
for
users?
A
Okay,
thank
you
very
much.
It's
and
it's
sometimes
really
tricky
with
these
kind
of
things,
because
also
because
of
things
like
internationalization,
so
that's
something
that
we
we
sometimes
see
with
with
our
own
content,
for
example,
I
don't
know
the
the
webmaster
central
blog
in
canada
sometimes
ranks
for
the
word.
Google
and
you
can
imagine,
then
the
number
of
impressions
from
canada
is
suddenly
really
high,
but
the
number
of
clicks
is
really
low
because
normal
people,
when
they
search
for
google,
they
don't
want
to
go
to
the
webmaster
vlog.
A
A
Oh
in
the
chat,
okay,
all
right,
let
me
see
oh
okay,
long
question.
One
of
my
client
sites
has
been
around
for
more
than
five
years
and
held
good
rankings
for
keywords
related
to
hypnosis
self-help,
banorial
waves
and
subliminal
messages
as
a
form
of
therapy.
We've
noticed
over
time,
especially
after
the
medical
and
birth
updates,
that
these
rankings
dropped
to
the
second
and
third
page
of
results.
A
Oh
man,
I
see
you're
struggling
with
a
microphone,
but
I'll
just
read
for
the
moment
and
it's
like.
If,
if
you
get
online
no
problem,
the
content
has
always
been
great
in
comparison
to
the
pages
that
now
rank
on
page
one.
I
can
see
that
the
first
five
positions
for
many
keywords
have
been
awarded
to
medical
and
psychologically
authoritative
sites,
which
is
great
but
position
five
to
ten.
There
are
many
low
quality
sites
in
comparison
and
then
there's
some
examples
there.
I
think
you
also
submitted
this
as
a
question.
A
Let
me
see
if
I
can
find
your
question.
I
do
see
that
the
site
is
thriving
in
other
areas
and
other
pages
that
we
consider
more
supplementary
content,
while
the
main
content
seems
to
be
plummeting.
My
suspicion
is
that
google
thinks
the
site
and
its
author's
areas
of
expertise
are
not
relevant
enough
to
be
trusted
to
award
better
rankings.
Could
that
be
the
case?
A
If
so,
how
could
we
recover
from
it?
So
it's
it's
definitely
possible
that
this.
This
is
the
kind
of
thing
that
that
is
happening
here,
especially
when
it
comes
to,
I
think,
medical
kind
of
queries.
It
is
something
where
our
algorithms
try
to
be
a
little
bit
more.
A
I
don't
know
more
critical
with
regards
to
to
the
site
and
the
information
that
that
we
find
there.
So
that's
something
where
I
would
try
to
find
a
way.
Oh,
I
can
hear
something
from.
D
A
A
D
Okay,
cool
cool
yeah-
I
just
would
like
to
add.
I
didn't
want
to
really
interrupt
you,
but
I
really
I
wanted
to
add.
I
mean
I've
been
looking
at
all
the
queries
and
it
seems
like
the
pattern
indicates
that
you
know
the
specialized
sites.
D
Like
the
psychology
and
all
this
traditional,
I
would
say
you
know,
medical
institutions
would
would
dominate
those
rankings
top
five
positions
and
then
but
then
let's
say
that
the
alternative
sort
of
ways
of
treating
those
mental
illnesses
are
falling
a
bit
after
that
you
know
between
five
and
ten.
Sometimes
so
my
question
really
is:
is
it?
Is
it
worth
it
to
keep
in
trying
going
after
those
queries?
Or
is
it
something
that
maybe
it's
never
gonna
happen?
Maybe
we
should
just
do
something
else.
A
I
I
would
never
say
that
it's
never
going
to
change,
because
the
web
is
very
dynamic
and
these
things
do
change,
but
I
I
think
just
leaving
it
as
it
is
and
hoping
that
it
magically
changes
on
its
own.
I,
I
think,
that's
generally
a
bad
strategy,
so
I
I
kind
of,
on
the
one
hand,
I
I
think,
kind
of
shifting
the
focus
a
little
bit
and
trying
to
find
queries
where
it
makes
more
sense
to
show
these
sites
that
might
be
an
option.
A
Well,
you
should
make
sure
that
your
site
should
be
ranked
number
one
by
far
and
it
sounds
like
in
your
position,
you're
saying
well,
the
number
one
rankings
are
kind
of
okay
and
we
agree
with
those
we
would
just
like
to
be
kind
of
on
the
first
page
as
well,
and
I
think
that's
that's
kind
of
a
tricky
balance.
So
one
thing
I
would
recommend,
though,
is
to
look
at
what
some
of
the
the
other
people
around
in
the
seo
area
around
eat
have
been
writing
about.
They.
A
There
are
lots
of
really
good,
I
think
case
studies
or
examples
of
sites
that
worked
hard
to
to
improve
their
expertise,
authority
and
trust
in
in
terms
of
how
they
present
their
content
and
in
terms
of
how
they
create
the
content,
how
they
have
things
like
author
profiles.
All
of
this.
A
That
might
be
something
where,
where
you
could
look
into
it,
so
I
I
don't
know
all
of
the
names
offhand
and
I
feel
if
I
mention
the
some
of
them,
then
the
other
ones
that
I
forget
will
be
upset.
But
there
are
some
really
good
good
seos
that
have
been
working
in
this
area
have
been
working
with
medical
sites
on
this
topic,
and
I
I
would
try
to
search
out
their
content
and
look
at
some
of
those
examples.
A
I
do.
I
can't
guarantee
that
if
you
improve
your
site
in
that
regard,
that
suddenly
our
algorithms
will
say.
Oh,
this
is
really
fantastic
site,
but
it
sounds
like
you're
touching
on
the
medical
area
there,
and
it
definitely
makes
sense,
at
least
for
users
to
make
sure
that
you
have
all
of
those
signals
as
well
that
you're
really
saying
well.
This
is
not
something
that
I
don't
know.
E
A
Okay,
hey
hey
john
hi
hi
go
for
it.
E
Sure,
okay,
okay,
my
question
is
regarding
mobile,
first
indexing
and
ranking.
So,
for
example,
there
is
some
website
that
is
on
mobile
first
indexing.
So
from
google's
point
of
view,
I
think
google
will.
What
would
you
say?
People
will
use
a
mobile
mobile
versions,
content
and
ranking
signals
for
rankings
right
on
desktop
and
mobile
board.
Is
that
right?
Yes,.
A
E
Okay,
now,
the
second
question
is:
if
the
website
is
on
wi-fi
indexing,
but
their
majority
of
traffic
is
coming
from
desktop
because
their
product
is
is
a
desktop
only
product,
it's
in
software
application.
It
runs
on
desktop
only
so
their
majority
of
traffic
is
coming
from
desktop.
So
in
that
case,
will
google
consider
their
desktop
content
for
rankings,
or
it
will
still
consider
their
mobile
version
for
ranking.
A
A
E
C
C
So
I
checked
a
bit
into
that
and
I
noticed
pages
with
the
highest
impressions
are
usually
kind
of
like
category
pages
for
classified
ads
and
those
change
very
fast.
I
mean
there
are
a
lot
of
it's
one
of
the
biggest
classified
ads
in
in
romania,
so
the
pages
themselves
change
a
lot
in
a
very
short
amount
of
time.
So
I
was
wondering
when
google
checks
whether
the
desktop
version
is
similar
to
the
mobile
versions
in
terms
of
content.
Is
there
any
delay?
C
Does
it
check
it
at
this
exact
same
time,
or
is
there
some
time
passing
between
the
the
individual
tests.
A
I
mean
there's
always
a
delay
because,
like
you,
can't
really
do
everything
at
exactly
the
same
time,
but
I
in
general
we
should
be
able
to
deal
with
that,
so
it
like
on
news
sites,
we,
we
kind
of,
have
the
same
problem,
that
there
are
always
new
news
articles
and
my
my
understanding
is.
We
should
be
able
to
deal
with
that.
A
What
what
I
have
seen
on
not
on
classified
sites
in
particular
but
sometimes
on
e-commerce
sites,
is
when
you
look
at
category
pages.
Sometimes
the
mobile
category
page
has
a
lower
number
of
articles
on
it,
so
you
might
have
on
desktop.
You
have
kind
of
like
this,
this
matrix
of
of
content,
where
you
have,
I
don't
know,
maybe
50
items
on
on
the
desktop
category
page
and
on
mobile.
You
just
have
10,
because
you
have
this
one
row
or
one
column
of
content.
A
A
I
like,
I,
would
just
leave
it,
be
it's
not
that
you're
going
to
rank
better
or
higher
with
mobile
first
indexing
at
some
point,
we'll
just
shift
the
site
over
and
say:
oh
we've
waited
long
enough
and
if
you're
happy
with
the
mobile
content
and
the
desktop
content-
and
it's
like
well,
nothing
will
change
right.
So
that
should
be
fine.
C
Right
makes
sense
in
this
particular
case.
The
number
of
individual
listings
is
the
same,
but
again
the
due
to
the
freshness
of
the
new
ads,
the
con,
the
actual
content
changes
like
in
minutes.
So,
if
there's
a
like,
if
we're
talking
about
minutes
in
terms
of
delay,
it's
already
different
content,
especially
for
those
very
high
impression
categories.
C
A
Yeah,
that's
that's
an
interesting
one
though
it's
I
mean
it's,
I
think,
with
mobile
first
indexing.
It's
always
kind
of
a
case
of
if
your
site
is
not
shifted
over.
Do
you
have
a
problem
or
not,
and
if,
as
long
as
you
can
determine
that,
actually,
like
our
site
is
okay
and
it's
just
google
that
is
a
bit
confused,
then
like
I,
I
would
just
leave
it
be
and
let
it
let
it
kind
of
take
its
time.
C
Right
I
mean
if
it
was
an
internal
linking
problem
that
would
actually
be
more
of
a
concern
because
then
ranking
signals
might
not
be
transferred
correctly
and
so
forth.
But
in
this
case
it's
it's
not
the
case.
Yeah
cool
thanks.
F
Hey
john
hi
good
question,
so
I've
been
working
with
a
news,
media
publisher
and
they
did
a
recently
in
early
august.
They
did
a
redesign
and
after
two
to
three
weeks
their
traffic
dropped
by
almost
40
percent.
So
they
are
quite
big
in
terms
of
traffic
and
in
terms
of
keyword,
rankings
and
authority,
and
the
only
thing
that
changed
during
this.
Let's
call
it
light
redesign
was
some
funds
and
not
a
lot
in
terms
of
layer
changes.
F
F
There
is
so
we're
suspecting
that
that
is
causing
the
google
to
see
that
there
are
a
lot
of
like
there
is
this
ad
on
mobile,
that's
a
boulder
fold
that
is
considerably
taking
space
and
and-
and
that
was
before
the
redesign
at
the
same
place,
but
or
suspect.
Is
that
because
of
the
light
redesign,
google
totally
reevaluated
the
whole
site?
And
now
is
thinking
that
this
shouldn't
be
there
and
it's
not
a
bad
user
experience
for
the
users.
A
Yeah,
I
I
don't
think
a
redesign
would
trigger
a
re-evaluation
in
terms
of
kind
of
understanding,
the
page
layout.
So
that
seems
like
something
that
that
would
be
unlikely.
It's
it's
hard
to
say.
A
With
with
what
you're
saying
about
the
redesign,
it
sounds
like
that,
wouldn't
be
playing
a
role
with
kind
of
how
we
we
rank
things
there,
but
sometimes
there
are
there's
subtle
effects
that
aren't
visible
at
first.
So,
for
example,
if
you
were
to
shift
to
a
javascript
framework
rather
than
a
static
html
site,
then
it
could
look
very
similar.
But
from
a
technical
point
of
view,
it
would
be
very
different
which
we
didn't.
A
G
A
Like
these,
these
kind
of
changes
are
pretty
big.
I
I
don't
know
offhand.
F
F
So
basically
it
is
the
standard
style
that
you
see
in
all
like
news,
media
sites
and
nothing,
let's
say
very
different
from
that
in
terms
of
the
video
is
that
you've
seen
those
videos
when
you
go
to
some
new
sites
that
they
are
in
on
top
not
necessarily
super
relevant
to
that
article,
but
they
they
are
on
the
same
topic
like
let's
say
there
is
an
article
about
google
launching
the
new
pixel
phone,
and
then
we
are
just
talking
about
the
pixel
line,
not
that
specific
new
phone
that
was
launched
and
sometimes
on
that
video
an
ad
place.
F
Some
other
thing
that
we've
been
working
on
is
the
cls.
So
one
thing
that
we've
noticed
compared
to
other
publishers
is
that
we
had
these
shifts
happening
in
our
size
because
for
some
images
and
some
ads
that
the
space
wasn't
reserved
and
it
would
kind
of
push
the
pages
down
a
bit
when
the
ad
would
load
or
like.
Sometimes
that
would
be
a
medium
rectangular
and
sometimes
another
format
would
show-
and
this
wasn't
always
predictable.
F
We
were
addressing
that.
But
again
we
are
not
very
sure
if
that
could
have
been
the
reason
for
a
40
drop
and
that
issue
has
been
before
the
site
redesign.
So
again,
it's
very
tricky
to
pinpoint
what
the
exact
reason
could
have
been.
A
I
I
don't
think
the
cls
metric
itself
would
be
the
the
cause,
because
we
don't
use
core
web
vitals
as
a
ranking
factor.
Yet
so
just
kind
of
the
the
cls
side
itself
wouldn't
be
an
issue.
It
might
be
that
there's
some
indirect
issue
that,
like
users,
are
confused
and
they
start
hating
your
website
because
of
the
shift
and
then
like
over
time.
You
see
an
effect,
but
that
wouldn't
be
an
immediate
effect.
F
Yes
and
it's
it's
it's
a
very
light
redesign,
meaning
that
some
users,
like
it's
just
small
improvements
on
on
making
some
things
clearer
and
and
and
cleaner
in
in
in
general.
So
we
double
checked
a
lot
of
things.
It's
not
a
tracking
issue,
because
you're,
seeing
the
same
things
on
search,
console
and
ahrefs
is
reporting,
and
one
interesting
thing
is
that
our
top
three
rankings,
which
we
had
a
lot
dropped.
A
A
But
if
the
general
shift
is
is
a
little
bit
downwards
and
it's
almost
like
well,
overall,
we
think
your
site
is
a
little
bit
less.
I
don't
know
less
important
from
a
quality
point
of
view,
so
it's
like
overall
shifted
a
little
bit
down,
but
the
top
ones
are
still
very
relevant,
so
we
still
show
those
so
from
just
just
from
hearing
these
things.
A
It
sounds
like
it's
it's
something
in
that
regard,
and
it's
it's
really
hard
for
me
to
say
like
if,
if
I'd
be
able
to
figure
out
like
in
more
specifically,
if
I
had
to
the
site
and
were
able
to
use
my
tools,
my
my
feeling
is
that
this
is
just
an
overall
shift
in
how
we
evaluate
the
quality
of
the
site.
Yeah.
May
I
share
the
site
with
you
in.
F
Private
on
twitter,
just
so
you
can
take
a
look
yeah,
perfect.
A
A
A
I'm
I'm
happy
to
take
a
look,
but
it
if
it's
just
like
a
a
general
shift
in
the
way
that
we
understand
the
quality
of
your
site,
then
I
I
don't
think
I'd
even
have
anything
specific
to
say,
because
I
wouldn't
be
able
to
say
oh
on
this
page,
you
need
to
improve
this.
It's
just
well.
Overall,
our
algorithms
are
a
little
bit
more
critical
with
regards
to
news
and
maybe
like.
Overall
things
could
be
improved
there.
F
A
A
Yeah,
I
I
think
it's
always
tricky
with
these
things
that
happen
at
the
same
time,
but
we
make
so
many
changes.
It's
it's
really
hard
to
kind
of
like
avoid
some
coincidences,
sometimes
yep
yep.
Thank
you.
Okay.
Let
me
run
through
some
of
the
submitted
questions
so
that
we
don't
lose
track
of
those
and
we'll
definitely
have
more
time
towards
the
end
to
discuss
more
other
topics.
A
A
Does
it
mean
that
without
the
anchor
text
there
is
no
value
in
that
link
like
this
great
website
is
linking
to
another
site
with
just
the
url?
Would
you
pass
some
of
the
greatness
to
the
linked
site,
even
though
there's
no
anchor
text?
A
Yes,
there
is
absolutely
value
in
in
a
link
without
anchor
text,
but
of
course
we
we
just
don't
have
as
much
context,
so
you
could
imagine
a
situation
where,
even
internally,
within
your
website,
you
just
use
the
link
itself
without
an
anchor
text
and
of
course
we
would
be
able
to
crawl
your
website.
Of
course,
we
would
be
able
to
figure
out
which
your,
which
of
these
pages
are
important,
but
we'd
lose
a
little
bit
of
value
or
a
little
bit
of
context
from
that
link.
A
So
it's
a
bit
like
I
don't
know
making
making
a
page
with
a
text
file
instead
of
an
html
file
where
you
can
format
things
and
specify
headings
and
titles,
and
things
like
that,
so
you
could
do
that,
but
we
lose
a
bit
of
information.
I
updated
my
content
at
the
end
of
last
week
and
google
only
picked
up
the
updated
content.
Yesterday,
I've
never
seen
such
a
delay.
Usually
it
takes
a
maximum
of
a
few
hours
to
update
content.
Why
does
it
currently
take
so
long?
A
Will
it
be
back
to
normal
soon,
and
so
we
we
don't
guarantee
any
specific
time.
With
regards
to
crawling
and
indexing
and
depending
on
the
site
and
where
things
change
within
the
site,
sometimes
we
can
pick
up
those
changes
within
a
couple
of
minutes,
sometimes
hours
or
days,
and
sometimes
it
takes
months
to
pick
up
those
changes.
So
that's
something
where,
from
from
our
point
of
view,
it's
not
that
there's
a
clear
like
minimum
response
time
for
indexing,
but
rather
depending
on
on
the
pages
that
you
change.
Sometimes
it
takes
longer.
Sometimes
it's
very
quick.
A
For
example,
if
we
recognize
this
is
a
page
that
is
very
critical
to
your
site,
where
things
are
changing
very
frequently,
then
probably
we
will
pick
those
changes
up
fairly
quickly.
On
the
other
hand,
if
we
realize
this
is
actually
a
page
that
has
been
the
same
for
the
last
10
years
and
you
make
a
change
there,
then
probably
it
will
take
a
couple
of
months
for
us
to
realize
that
actually
you
changed
this
page.
A
So
from
from
that
point
of
view,
there's
there's
a
wide
range
there.
What
you
can
do
to
make
it
so
that
we
pick
up
these
changes
a
little
bit
faster
is
to
let
us
know
about
the
changes,
so
you
can
do
that
with
a
sitemap
file.
That's
very
common,
most
cms
systems,
if
you're
using
something
like
wordpress
or
blogger
or
whatever
they
will
automatically
generate
sitemap
files
or
feeds
for
you
and
then
it's
just
a
matter
of
you
kind
of
submitting
that
feed
to
search
console
and
then
once
that
feed
is
submitted.
A
Then
all
of
the
updates
automatically
go
to
google,
so
that's
kind
of
the
the
fastest
way
to
to
get
things
automatically
get
picked
up.
If
there's
something
really
critical
on
your
site,
that
is
changing
and
you
really
want
to
make
sure
google
picks
that
up
as
quickly
as
possible.
Then
you
can
also
use
the
inspect
url
feature
in
search
console
and
submit
the
the
change
there.
A
I
would
really
only
use
this
for
kind
of
exceptional
purposes,
so
if
you're
just
changing
text,
naturally,
if
you're
adding
a
few
new
articles,
then
there's
no
need
to
use
any
of
the
kind
of
submit
url
features.
But
if
there's
something
really
important
and
urgent
that
you
need
to
change,
then
that
might
be
an
option.
A
If
we
submitted
an
incomplete
sitemap,
does
it
affect
the
overall
search
performance
of
the
website?
All
web
development
work
is
done
by
another
agency
and
we
already
sent
recommendations
to
replace
the
old
sitemap
with
a
new
one.
A
So
until
this
is
done,
will
this
affect
our
search
campaign
at
the
moment
and
probably
not
so
the
the
reason
I'm
saying
probably
not
is
if
your
sitemap
file
is
missing
the
pages
that
you
care
about
kind
of
the
new
and
updated
pages.
Then,
of
course,
we
need
a
little
bit
longer
to
actually
find
all
of
those
new
and
updated
pages.
So
that's
kind
of
the
potential
downside.
A
On
the
other
hand,
a
sitemap
file
only
helps
us
to
crawl
a
little
bit
better.
So
it's
not
the
case
that
our
crawling
would
only
focus
on
the
sitemap
file
and
we
would
crawl
kind
of
the
or
we
would
kind
of
suspend
the
normal
crawling
of
the
website
and
only
focus
on
the
site
map.
That's
not
the
case.
It's
really
the
case
that
we
crawl
your
website.
Normally
anyway,
and
then
the
sitemap
file
helps
us
to
crawl
a
little
bit
better.
A
So
if,
if
you
make
changes
on
your
website
and
they're
picked
up
through
the
normal
crawl,
then
that's
perfectly
fine.
The
sitemap
file
doesn't
change
anything
with
regards
to
ranking.
So
if
you
have
an
older
sitemap
file,
then
that
doesn't
mean
that
your
pages
will
rank
in
any
way
differently.
It's
really
only
about
this
crawling
part
where
we
might
want
to
pick
up
changes
a
little
bit
faster
if
you
make
specific
changes
on
your
site
and
if
you
have
an
old
siphon
file,
then
that
doesn't
get
picked
up.
A
So,
instead
of
kind
of
manually
replacing
the
sitemap
file,
you
should
make
sure
that
you
have
a
system
in
place
that
automatically
generates
it
all
the
time.
Just
so
that
anytime,
you
make
changes
within
your
website.
Then
those
changes
get
picked
up
automatically
and
there's
no
kind
of
manual
step
involved
in
in
getting
that
updated.
So
that's
kind
of
my
recommendation.
A
A
A
So
if
you
have
access
to
the
back
end
of
your
server
and
know
when
things
are
changed,
then
you
could
put
your
sitemap
file
on
on
a
separate
domain
just
for
site
maps,
for
example,
and
use
that,
as
as
a
way
of
submitting,
always
live
cycle
files,
even
if
the
content
itself
is
something
that
takes
longer
to
be
updated,
so
that
might
be
an
option
there:
how
to
write
a
canonical
tag
and
use
a
sitemap
for
multilingual
website
wow.
So
many
sitemap
questions
so
cool,
so
the
canonical
tag.
A
It's
it's
not
really
a
tag.
It's
it's
a
link
element
that
you
place
into
the
head
of
the
page,
the
webpage
itself.
So
it's
not
something
that
you
would
put
into
the
sitemap
file,
but
rather
it
needs
to
be
in
the
html
page
itself
and
that's
something
that
needs
to
be
in
a
specific
format
in
a
specific
part
of
the
the
file
so
that
we
can
process
that
and
trust
it.
So
that's
like,
depending
on
how
you
create
your
web
pages,
you
might
need
to
look
into
that
in
particular
for
a
multilingual
website.
A
You
can
use
the
hreflang
annotations
between
different
language
versions
and
these
different
language
versions.
You
can
put
either
into
the
head
of
your
page,
like
with
the
rel
canonical
or
into
a
sitemap
file,
and
that's,
I
guess,
a
little
bit
different
from
the
url
canonical
in
that
the
hreflang
annotations
can
be
in
either
one
with
regards
to
the
mix
of
canonical
and
hreflang.
A
The
important
part
is
that
all
the
individual
language
versions
of
your
pages
should
be
canonical
to
themselves,
so
the
canonical
tells
us
which
of
your
pages,
you
prefer
to
have
indexed
and
if
you
say,
for
example,
the
english
version
is
my
canonical
for
the
french
version,
then
we
may
say:
well,
then
we
don't
need
to
process
the
french
version.
We
will
only
index
the
english
version
and
usually
that's
not
what
you
want.
Usually
you'd
like
to
have
all
of
the
different
language
versions,
indexed
individually,
so
lots
of
different
answers
there.
A
A
I've
been
trying
to
feature
my
website
on
google
news.
I
successfully
submitted
my
website
in
google
news
three
to
four
months
back.
Is
it
mandatory
to
add
a
new
sitemap
in
order
to
feature
it
in
that
section?
Any
other
recommendations
would
also
be
helpful.
A
So
I
don't
know
too
much
about
google
news
with
regards
to
how
how
to
get
things
in
submitted
there
and
into
the
google
news
side
of
things.
So
I
can't
really
help
you
there.
I
have
heard
from
other
people
that
things
are
a
little
bit
backed
up
with
regards
to
getting
new
websites
into
google
news,
so
maybe
that's
something
where
you'll
need
to
be
a
bit
more
patient
with
regards
to
the
news
sitemap,
I
I
don't
know
for
sure.
A
So
that's
something
kind
of
to
keep
in
mind,
but
we
do
have
a
lot
of
this
documented
in
the
news
publisher
help
center.
So
I
would
strongly
recommend
going
there
and
I
believe,
there's
also
a
news
publisher,
help
forum,
where
you
can
ask
more
specific
questions
on
on
these
kind
of
things,
but
also
like
I
mentioned
in
the
beginning.
There
I
have
heard
from
people
externally
that
kind
of
getting
new
sites
into
google
news
is
a
lot
harder
now
or
takes
a
lot
longer
time
so
kind
of
yeah.
I
don't
know
just
to
set
expectations.
A
How
breadcrumbs
help
seo
does
does
a
breadcrumb
schema
show
any
rich
result
in
search?
Should
we
include
the
home
page
as
a
first
position
in
the
bed
comes
schema?
Should
we
add
the
current
page
as
the
last
element
of
the
breadcrumbs
schema?
A
So
I
think
you
almost
answered
your
first
question.
How
breadcrumbs
help
seo
in
general
breadcrumbs,
especially
when
you're
talking
about
the
the
breadcrumbs
structured
data,
they
don't
change
anything
for
seo.
It's
not
that
your
pages
rank
any
differently,
but
rather
that
we
would
show
them
differently
in
the
search
results.
When
we
understand
the
breadcrumb
markup,
so
we
could
show
kind
of
that
breadcrumb
trail
in
the
search
results
as
a
rich
result.
It
wouldn't
change
anything
from
ranking.
A
I
I'm
not
100
sure,
but
my
understanding
is
that
we
made
it
a
little
bit
clearer
in
the
documentation
that
this
is
optional.
So
you
can
include
your
home
page
and
the
final
page.
You
don't
necessarily
have
to.
We
definitely
understand
where
your
homepage
is.
We
definitely
understand
where
your
final
page
is,
so
we
can
interpolate
a
little
bit
from
there.
A
The
one
place
where
breadcrumbs
could
have
an
effect
on
seo
is
less
around
structured
data,
but
if
you
use
them
to
actually
create
links
on
the
page
and
in
a
case
like
that,
the
effect
is
essentially
that
you're
cross-linking
these
different
pages.
So
if
you
have
a
website
that
has
multiple
category
levels,
for
example,
then
you're
linking
from
one
product
to
maybe
the
subcategory
and
to
the
higher
level
category
in
the
breadcrumb
in
the
html
on
the
page
and
oftentimes,
that's
a
good
thing
for
users.
A
They
can
navigate
and
find
the
category
that
they
want
for
crawling.
It
definitely
helps
us
as
well.
So
that's
something
that
kind
of
makes
sense,
but
if
you
already
have
this
html
and
you're
wondering,
should
I
add
the
structured
data
or
not,
then
that's
really
just
a
display
change
and
with
regards
to
the
display,
we
also
try
to
figure
out
what
which
breadcrumbs
to
show
automatically.
So
it
might
be,
depending
on
your
website,
that
we're
already
figuring
out
which
breadcrumbs
to
show
you
can
see
this
when
you
search
for
your
own
content.
A
I'm
running
a
local
business
website,
there
are
few
competitors.
My
question
is
for
a
long
time.
My
web
and
some
of
my
competitor
websites
are
working
very
well
against
some
competitors
who
made
a
website
on
wordpress,
but
now
suddenly
for
the
past
two
to
three
months.
All
of
the
the
webs
made
on
wordpress
are
on
top,
and
the
most
frustrating
thing
is
that
their
entire
content
is
copy
and
paste
their
page.
Speed,
pa
and
da
scores
are
worse.
Just
just
a
quick
side.
A
These
are
from
third
party
tools,
but
they
can
be
useful,
sometimes
to
compare
things,
there's
nothing
which
I'm
able
to
find
that
they
have
better
than
my
website,
except
their
backlinks.
They
have
80
more
backlinks
than
mine,
and
all
those
three
to
four
webs
are
made
on
wordpress
and
ranking
well
and
they're,
only
one
to
two
years
old.
So
the
question
are
backlinks
still
this
much
important
for
web
ranking.
A
So
I
I
think
a
few
things
worth
worth
mentioning
here.
On
the
one
hand,
the
the
age
factor
is
not
necessarily
something
where
we'd
say.
Well,
older
sites
deserve
the
rank,
higher
or
newer
sites
deserve
to
rank
higher.
Sometimes
new
content
is
very
relevant.
We
will
show
that
visibly
sometimes
older
content
is
sometimes
we
show
a
newer
domain.
Sometimes
we
show
an
older
domain,
so
it's
definitely
not
the
case
that
you
need
an
old
domain
name
to
rank.
Well.
A
Essentially,
we
look
at
the
html
pages
that
are
generated
and
all
of
these
systems
have
worked
really
hard
to
make
reasonable
html
pages.
I
think
that's
one
of
the
the
really
cool
things
about
the
web.
In
I
don't
know
the
last
10
or
so
years
in
that,
if
you're
using
any
of
the
common
setups
to
create
web
pages,
then
chances
are
kind
of
by
default.
Things
will
work
reasonably
well
with
regards
to
search,
and
you
don't
need
to
do
anything
custom
to
make
them
work
even
better.
A
So
from
from
that
point
of
view,
I
think
like
whether
or
not
a
site
is
on
wordpress
or
not
does
not
play
a
role
with
regards
to
links.
We
we
do
use
links
as
as
a
factor
in
some
of
our
algorithms,
but
we
use
a
lot
of
other
things
and
links
are
probably
not
the
one
that
I
would
say
is
is
the
most
critical
item
here.
It's
really
hard
to
to
say
much
about
this
specific
case,
because
there's
not
a
lot
of
detail
here.
A
So,
a
really
common
case
that
that
comes
up
in
the
forums
and
when
talking
with
people
is,
for
example,
maybe
a
site
has
hidden
content
on
it
somewhere
and
people
will
come
to
us
and
say:
oh
this,
this
website
is
ranking
above
mine,
but
it
has
hidden
content
and
your
webmaster
guidelines
say
hidden
content
is
bad.
A
Therefore,
you
should
remove
that
website
from
search
and
from
our
point
of
view,
we
might
recognize
other
things
that
are
good
here
and
we
might
even
recognize
that
there's
hidden
content
there,
but
if
we
can
recognize,
there's
hidden
content
there,
then
we
can
also
ignore
it.
So,
just
because
there's
some
aspects
of
a
site
that
are
worse
than
yours
doesn't
mean
that
it
will
always
be
ranking
lower.
A
Maybe
there
are
other
things
that
are
actually
pretty
reasonable,
or
what
might
also
be
happening
is
that
these
sites
in
the
search
results
are
actually
kind
of
very
similar
or
very
kind
of
similar,
with
regards
to
how
they
fulfill
the
user's
need.
And
then
it's
something
where,
when,
if
we
were
to
take
this
to
to
our
search
quality
team
and
say
well
like
these
sites
are
all
very
similar,
but
the
one
number
three
is
the
one
that
really
wants
to
be
number
one.
A
Then
they'll
tell
us
well
if
they're,
if
they're
so
similar,
then
there's
no
reason
for
us
to
change
anything
with
regards
to
ranking
here
and
the
way
that
you
kind
of
work
around.
This
is
by
making
sure
that
your
website
is
by
far
the
most
relevant
one
for
these
queries,
so
make
it
something
so
that
if
we
were
to
take
this
case
to
the
search
ranking
team,
then
we
could
go
and
say
well.
A
We
need
to
make
some
changes
to
better
understand
like
the
unique
things
that
that
are
happening
here,
but
if,
if
all
of
these
are
kind
of
equivalent
and
they're
kind
of
doing
the
same
thing,
then
the
ranking
team
will
say
well.
We
could
spend
a
couple
of
months
working
on
tweaking
the
ranking
for
this
site
and
maybe
50
people
will
see
this
improvement,
which
is
okay
or
we
could
spend
a
couple
of
months,
improving
something
for
a
lot
of
other
sites
or
a
big
mass
of
users
and
probably
they'll
focus
on
the
bigger
issues.
A
So
I
don't
know
I
guess.
In
short,
my
recommendation
would
be
to
maybe
go
to
the
webmaster
help
forums
and
get
some
input
from
other
people
kind
of
more,
maybe
more
objective
input
and
really
to
think
about
what
you
could
be
doing
on
your
site
rather
than
to
focus
on
what
what
your
competitors
are
doing
can
fragment
identifiers
be
used
to
optimize
for
rich
fit
features
snippets.
A
I
don't
think
so
so
fragment
identifiers
are
these
urls
with
with
the
hash
or
the
number
sign
in
them
and
they're
generally
generated
as
links
on
a
page,
and
they
jump
to
a
specific
part
on
that
page.
So
that's
kind
of
the
the
traditional
thing
with
regards
to
fragment
identifiers
and
essentially
you're
on
the
same
page
you're
just
going
to
different
parts
of
that
page
and
when
it
comes
to
indexing,
we
essentially
drop
all
of
those
fragments.
We
ignore
them
completely.
A
A
Sometimes
we
do
pick
up
the
the
fragments
with
regards
to
making
a
a
cleaner
snippet
in
the
search
results,
but
that's
really
something
where
we
understand.
This
is
a
specific
part
of
the
page
and
we
can
link
to
that
part
part
of
the
page
directly
and
we
we
will
just
link
to
it
like
that.
So
you
often
see
this
for
wikipedia
pages
which
use
these
fragment
identifiers
quite
regularly.
A
There's
a
very,
very
small
number
of
sites
where
we
do
use
the
fragment
identifier
for
indexing
and
that's
essentially
a
very
small
number
of
cases
where,
in
in
the
early
days
of
javascript
indexing.
We
thought
this
would
be
the
only
way
to
pick
that
up
and
in
the
meantime,
we
realize
that
we
shouldn't
be
doing
this
because
it
just
causes
so
much
trouble.
A
So,
for
the
most
part,
we
drop
those
for
indexing
completely,
while
google
rejects
adsense
applications
just
say
specifically
what
went
wrong
with
that
application?
That's
the
best
update
you
can
do
for
sake
of
your
customers.
A
I
have
a
hindi
word
in
a
in
my
domain,
which
is
a
language.
Will
it
affect
my
articles
written
in
english,
so
we
we
do
use
some
some
signals
from
words
in
our
url,
but
it's
very,
very
small,
and
especially
if
we
can
pick
up
the
content
on
the
page,
then
we
can
essentially
ignore
the
the
words
in
the
url.
So
if
you
have,
I
don't
know
a
hindi
word
in
your
domain
name
and
your
content.
Isn't
english,
then
that
that
feels
perfectly
fine?
A
A
A
So
I
don't
know,
there's
lots
of
lots
of
ways
that
we
pick
up
keywords,
but
I
I
think
in
general
we
we
essentially
look
at
the
content
of
the
page
way
way
in
the
early
days.
The
the
keywords
meta
tag
was
a
thing,
but
essentially
the
content
on
the
page
is
really
what
what
users
see.
So
that's
where
we
try
to
understand
which
words
we
would
show
this
query
for,
and
we
do
try
to
figure
out
combinations
that
are
more
like
synonyms
or
that
are
equivalent.
A
With
regards
to
keywords
on
a
page,
sometimes
we
figure
out
which
which
things
are
acronyms
or
singular
and
plural,
and
we
try
to
understand.
Does
this?
Is
this
page
relevant
for
both
of
these
versions,
or
maybe
it's
just
relevant
for
one
of
those
versions?
But
this
is
something
that
that
is
quite
complex.
A
We
did
in
mountain
view
from
paul
har,
which
was,
I
think,
a
really
interesting
session,
and
he
goes
into
a
lot
of
these
aspects
with
regards
to
keywords
and
when
we
understand
things
are
similar
or
equivalent
when
we
understand
that
things
are
different,
so
he
I
think
some
of
the
examples
that
he
had
where,
like
you
have
a
page
that
is
about
new
york
and
a
user
searching
for
york,
should
that
page
about
new
york
also
be
ranking.
A
And,
of
course,
we
should
be
understanding
that
new
york
are
two
words,
but
they
belong
together
and
york
is,
is
a
different
word,
a
different
location
that
should
be
ranking
individually,
and
all
of
these
things
are
a
really
kind
of
unique
problems
and
interesting
to
look
at
so
I
would
definitely
take
a
look
at
that
video.
I
think
the
only
short
answer,
if
you
really
want
something
short
here,
is
you
don't
need
to
put
all
of
the
variations
of
all
of
your
keywords
on
your
pages?
A
If
we
understand
your
page
is
about
a
specific
topic
and
has
some
of
those
keywords
on
there,
then
we
can
understand
the
rest
itself,
so
you
don't
need
to
put
all
synonyms
on
your
pages.
You
don't
need
to
kind
of
do
this
seo
thing
where
you
include
all
of
the
typo
versions
of
your
keywords.
On
the
same
page,
we
we
can
figure
that
out.
A
G
Hey
john
hi,
I
did
post
a
question,
so
I
we
have
the
I
understand.
Google
mobile
indexing
is
going
through
amp
sites
first
for
ranking,
but
we
don't
it's
an
e-commerce
website.
So
not
the
end.
Not
the
entire
website
is
amp.
I
I
want
to
say
about
50
of
it,
so
google
is
first
trying
to
index
amp
at
some
point.
It's
hitting
like
a
regular
desktop
site
link,
but
the
desktop
is
responsive,
hence
mobile
friendly.
So
it's
now
also
grabbing
all
the
mobile
or
the
rest
of
the
sites.
G
From
a
regular
page,
I'm
linking
the
amp
pages,
with
the
link
rel
amp
html
and
from
the
html
doing
amp.
So
I'm
kind
of
tagging
them
each
other,
but
this
ideally
would
be
duplicate
for
mobile
versus
amp
right
or
no.
A
A
I
don't
I
don't
know
why
why
that
might
happen.
So
one
one
thing
that
has
to
be
the
case
is
this:
this
cross
linking
has
to
be
correct
and
the
amp
page
has
to
be
a
valid
amp
page.
You
can
use
kind
of
the
the
amp
tester
for
that.
A
The
other
thing
that
sometimes
happens
is
because
of
the
way
the
amp
pages
work.
You
have
to
do
kind
of
the
analytics
there
separately,
especially
when
we
show
it
as
a
page
on
on
the
the
amp
cache,
then
you
can't
just
use
the
same.
Google
analytics
setup
there,
you
kind
of
have
to
mix
those
two
together
and
that's
something.
That's
sometimes
confusing
in
that
you
look
at
the
analytics
side
and
it
seems
oh
nobody's
going
to
my
amp
pages,
but
then
you
kind
of
need
to
add
that
separate
amp
part
to
it
as
well.
G
Okay,
for
for
the
most
part,
since
amp
is
a
separate
setup
from
development
perspective,
do
you
do
you
suggest
user,
maintaining
two
versions
or
potentially
three
desktop
mobile
and
also
amp
or
just
kind
of
step
away
from
amp?
I
I
see
a
value
for
speed
and
all,
but
I
mean
what
are
what
are
the
original
thoughts.
A
I
I
don't
know
so
I
I
think
in
general,
from
google's
point
of
view,
amp
is
a
great
way
to
make
really
fast
pages
and
there's
some
features
in
search
that
rely
on
amp
to
to
work.
Well,
especially
things
where
we
need
to
embed
kind
of
a
page
in
an
amp
viewer
type
of
situation,
then
we
need
to
have
an
amp
page
for
that.
A
If,
if
your
content
is
not
relevant
for
those
search
features,
then
it's
more
a
matter
of
kind
of
like
the
speed
side.
Can
you
generate
the
same
kind
of
speed
with
your
normal
html
pages,
as
you
can
with
the
amp
pages,
and
if
so,
maybe
it
makes
sense
to
focus
more
on
the
the
regular
html
pages?
But
if
amp
is
the
way
that
you
can
make
your
mobile
site
really
fast,
then
I
I
would
definitely
continue
using
that.
F
Adrian
a
follow-up
question
on
the
issue:
I've
shared
the
domain
on
the
chat,
so
you
can
so
you
know
what
for
what
side
you're
talking
about
just
to
clarify
you.
I
think
you
mentioned
earlier
on
that
you
don't
think
that
the
site
was
reevaluated
because
of
this.
F
Let's
call
it
design
refresh
could
something
else
that
we've
been
using
and
that
has
been
used
even
before
the
redesign
we've
been
using,
something
like
tracking
parameters
on
the
url,
so
to
all
the
articles
that
we
learned
from
the
homepage.
So
we
know
what
traffic
is
being
generated
from
the
homepage
to
which
articles,
so
we
know
which
kind
of
sections
of
the
home
page
are
driving
the
most
clicks
internally.
F
This
is
just
to
to
measure
some
some
things
that
we
needed,
but
the
pages
themselves
they
had
the
canonical
implementation.
F
The
right
way
could
that
have
had
some
impact,
because
home
page
is
the
most
authoritative
site
page
of
the
site,
and
maybe
those
pages
weren't
getting
as
much
value.
But
this
has
been
implemented
pre-redesigned
as
well
for
a
couple
of
years.
A
F
A
So
so
one
thing
you
you
can
do
to
kind
of
check.
That
hypothesis
is
whether
those
particular
kind
of
the
tagged
urls
are
ranking
in
in
search.
So
looking
at
the
performance
report
to
see
is
google
focusing
on
the
clean
urls
or
is
google
focusing
on
the
parameterized
urls,
and
if
google
is
focusing
on
the
clean
urls,
then
we
we
can
figure
the
canonical
part
out
and
that's
all
fine.
F
A
Yeah
yeah,
I
I
I
can
sympathize
with
that.
It's
it's
like.
If
there's
a
big
change
that
happened,
then
trying
to
figure
out
what
exactly
is
responsible
for
that
is
is
something
that
I
think
anyone
would
do.
I
I
do
think
like
if
you're
seeing
an
overall
drop
like
this
from
one
day
to
the
next,
then
it
seems
a
lot
more
like
a
quality
issue
rather
than
a
technical
issue.
A
If
it
were
a
technical
issue,
then
you
would
usually
see
kind
of
a
subtle
decline
over
time
where,
as
we
reprocess
things
for
for
indexing,
then
like
some
things,
go
a
little
bit
faster.
But
it's
it's
really
something
that
would
take
about.
I
don't
know
a
couple
of
weeks,
time
to
be
fully
processed
and
if
you're
seeing
it
from
one
day
to
the
next-
and
it
seems
a
lot
like
our
algorithms-
are
kind
of
classifying
your
site
slightly
differently.
F
A
Yeah-
and
I
mean
like
technical
issues-
would
be
a
little
bit
easier
to
figure
out
and
clean
up,
so
I
understand
kind
of
focusing
to
make
sure
that
all
of
the
technical
things
are
lined
up
first,
but
it
really
feels
like
from
from
a
quality
point
of
view.
It
might
be
worth
getting
some
more
input
from
people
and
seeing
what
could
you
be
doing
slightly
differently,
but
I,
I
really
don't
know
your
website,
so
it
always
feels
awkward
to
say.
Oh,
your,
your
website's
quality
is
bad
right
and
it
sounds
like
it's
not
bad.
F
A
I'll
take
a
look.
Okay!
Let
me
pause
the
recording
here
for
those
of
you
watching
the
recording
thanks
for
for
sticking
around
and
thank
you
for
everyone
who
submitted
questions
along
the
way,
I'll
still
be
here
a
little
bit
afterwards.
If
any
of
you
want
to
to
stay
in
chat
a
little
bit
longer,
and
otherwise
I
wish
you
all
a
great
weekend.