►
From YouTube: English Google SEO office-hours from September 25, 2020
Description
This is a recording of the Google SEO office-hours hangout from September 25, 2020. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Watch out for new sessions, and add your questions at https://www.youtube.com/user/GoogleWebmasterHelp/community
Feel free to join us - we welcome webmasters of all levels!
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral
A
All
right
welcome
everyone
to
today's
webmaster
central
office
hours
hangout.
My
name
is
john
mueller.
B
Hey
john
hi,
hey,
I
got
a
question
regarding
ranking,
so
I
written
I've
written
an
article
that
ranked
number
one
the
day
after
it's
posted
and
it
was
with
a
feature
snippet,
but
it
then
it
dropped
to
like
page
six
within
about
more
24,
more
hours
and
decent
amount
of
search
volume
for
the
keyword.
And
then
I
verified
the
serp
on
google.
B
Google
search
console
third-party
seo
tools
and
then
asks
for
several
people
to
verify
the
position
and
does
the
ranking
or
the
feature
snippet
may
mean
anything
or
just
a
google
indexing
doing
its
work,
and
can
I
assume
that
at
least
the
post
is
eligible
for
the
features
snippet
position
or
the
top
ranking
eventually
providing
everything
remains
the
same.
Thank
you.
A
So
that's
something
where
I
wouldn't
necessarily
say:
there's
a
technical
issue
on
your
website
or
there's
something
problematic
with
those
pages.
It's
essentially
just
how
kind
of
ranking
works,
and
it
can
happen
that
it
goes
back
up
that
over
time
we
see.
Actually
this
is
a
fantastic
article.
We
should
be
showing
it
more.
It
can
happen
that
we
show
it
as
a
featured
snippet.
A
A
One
thing
that
I
would
generally
recommend,
if
you
care
about
the
visibility
of
this
article,
don't
just
kind
of
take
it
and
say:
oh
I'll,
leave
it
as
it
is
and
hope
that
something
changes
in
the
future.
But
rather,
if
you
care
about
it,
then
continue
working
on
it
and
continue
trying
to
to
make
it
better
so
that
when
we
look
at
it
again,
we
see
well
there's
a
lot
of
new
information
here.
There's
something
really
useful
here
that
we
do
need
to
show
more
visibly.
D
John
good
morning,
hi
hi
yeah
I've
submitted
a
question
regarding
website
with
a
separate
mobile
version
and
three
language
versions,
and
the
problem
is
that,
in
the
desktop
search,
google
shows
mobile
urls
for
the
most
important
keywords
and
despite
well
alternate
and
real
canonical
are
set
correctly
and
in
google
search
console
and
no
impressions
for
the
mobile
urls
are
shown.
D
In
addition
to
this,
for
some
german
searches,
english
urls
show
up
in
in
the
search
and
hr
of
length
is
implemented
for
every
language.
So
I'm
wondering
what
could
be
the
problem
here.
A
Okay,
I
I
cheated.
I
I
looked
at
your
your
issue
beforehand,
just
so
the
people
who
are
watching
this
don't
think
I
have
a
crystal
ball
and
essentially
what
what
is
happening
in
in
your
situation.
You
have
the
the
mobile
version
with
separate
mobile
urls
and
the
different
language
versions,
and
you
have
different
language
versions
for
both
desktop
and
for
mobile,
and
what
what
is
happening
is
your
site
is
switched
over
to
mobile
first
indexing.
A
So
the
primary
version
that
we
index
for
your
pages
is
the
mobile
version,
so
kind
of
the
the
mdot
version
of
the
pages.
I
think
you,
you
call
them
mobile
in
the
subdirectory
or
something
it's
it
doesn't
matter
mdot
or
like
something
else
in
between.
So
this
is
the
primary
version
that
we
index
in
general.
When
we
recognize
there's
a
desktop
and
a
mobile
version,
we
will
swap
out
the
urls
in
the
search
results
appropriately.
A
However,
also
when
we
recognize
there
are
different
language
versions,
so
using
ahreflang
for
example,
then
that's
something
where
we
would
also
swap
out
the
urls.
So
what
is
happening
here
is
we
swap
out
the
urls
for
the
different
language
version
in
your
case,
and
we
don't
swap
out
the
urls
for
the
desktop
mobile
version.
A
So
what
what
is
happening
there
is
basically
in
search
console.
We
count
it
as
an
impression
for
the
primary
version
of
the
page
and
we
swap
out
the
the
language
version,
and
we
show
that
to
the
user
and
that's
the
mobile
german
version
or
the
mobile
english
version,
and
that's
essentially,
what
is
what
is
kind
of
happening
there
from
talking
with
the
the
mobile
first
indexing
and
the
internationalization
team?
They
don't
feel
this
is
critical
enough
to
kind
of
really
work
on
and
say.
A
Oh,
we
need
to
change
our
algorithms
to
figure
this
out
better,
but
rather
what
they
recommend
is
that
if
you
have
a
separate
mobile
version
and
a
separate
desktop
version
that
you
redirect
on
both
of
those.
So
if
a
mobile
version
goes
to
the
desktop
page,
redirect
the
mobile
version,
I
think
you're
doing
that,
but
also
if
a
desktop
user
goes
to
the
mobile
page,
then
redirect
to
the
desktop
version.
D
A
I
I
think,
that's
really
tricky.
I
I
did.
I
didn't
see
that
in
particular
for
your
site,
but
I
think
I
suspect
that's
for
the
the
brand
name
or
the
city
name
that
you
have
there
yeah.
I
think
that's
really
tricky
there,
because
it's
hard
for
us
to
recognize
that
this
query
is
in
german
or
in
english,
because
you're
searching
for
that
specific
name
and
it's
the
same
name
in
english
and
in
german.
A
E
Hey
john
kingdom
hi
starting
september
22,
our
new
articles
have
stopped
in
this
indexing
and
old
articles
are
disappearing.
When
I
check
on
inspection
tool,
it
says
duplicate,
canonical
error
and
google
has
picked
a
completely
different
url.
A
Yeah,
I
I
don't
know
where,
where
specifically
that
would
be
coming
from,
so
that's
something
where
it
would
be
useful
to
maybe
have
a
forum
thread
with
the
details.
F
Sure,
hey
hi,
joan
hi,
I
I
need
your
advice
on
something
related
to
images,
so
we
got
a
lot
of
images
on
our
website
and
our
pages
load
quite
quick,
quite
quickly
on
the
normal
networks
or
faster
networks.
But
if
the
user
is
coming
from
a
slower
networks,
say
3g
network,
so
the
page
takes
a
lot
of
time
to
fully
load
something
somewhere
around
five
to
six
seconds.
F
So
we
are
trying
to
fix
this
issue
and
one
of
the
solutions
that
tech
team
suggested
is
that
what
if
we
just
don't
show
those
images
to
the
people
who
are
coming
from
network?
So
I
need
your
advice.
Can
this
impact
our
seo.
A
Not
or
probably
not
not
directly,
because
googlebot
will
probably
be
crawling
with
something
that
you
recognize
as
a
kind
of
higher
bandwidth
connection,
but
what
you
can
do
in
in
a
case
like
this,
instead
of
trying
to
recognize
the
user
is
coming
from
different
locations
use,
something
like.
Oh,
I
forgot
to
forget
what
the
name
is
when
you
have
different
image
files
for
the
same
image,
I
think
a
source
set
is
how
you
implement
it.
A
A
A
But
also,
if,
if
you
really
recognize
that
these
users
can't
use
the
full
content
of
your
pages,
then
showing
them
a
limited
version
is:
is
fine
yeah,
maybe
that.
A
A
I
can't
hear
you,
okay,
maybe
you
can
type
it
into
the
chat
or
we
can
try
again
later.
Okay,
john
can.
G
I
just
follow
up
on
that
page
speed
image
question:
is
it
still
the
case
that
in
insights
it
one
of
the
things
that
suggests
your
images
is
using
the
the
next
gen
formats?
G
A
I
I
don't
know
what
which
formats
are
currently
listed
there,
so
I
think
one
one
of
the
newer
formats
was
webp
and
I
I
believe
that's
supported
everywhere,
but
if
you
use,
I
forgot
forgot
what
the
name
was.
I
think
it's
the
source
set
in
for
for
images.
If
you
specify
different
image
files
there
with
different
formats,
then
the
browser
can
pick
the
format
that
works
for
them.
A
So
that
means
for,
for
things
like
modern
browsers,
like
like
chrome,
where
we
would
pick
up
the
speed
we'd
be
able
to
use
the
fast
images,
and
if
the
browser
has
to
use
one
of
the
fallback
versions,
then
that
still
works
okay,
but
it
also
means
that
you
have
to
kind
of
generate
your
images
in
different
formats
and
sizes.
So
it's
a
little
bit
extra
work.
Some
cmss
probably
make
that
a
little
bit
easier:
okay,
cool!
Okay!
Let
me
run
through
some
of
the
submitted
questions
and
we'll
definitely
have
more
time
afterwards.
A
Let's
see,
let's
say
we
have
a
good
article
that
we
want
to
publish
on
several
high
traffic
websites,
so
we
send
the
article
to
the
owners
of
those
sites
asking
them
to
publish
it
afterwards.
10
out
of
30
websites
publish
our
articles,
but
we
also
noticed
some
unwanted
websites
have
taken
over
the
article
and
published
it
as
well.
A
A
So
in
general
we
recommend
not
doing
guest
posting
for
link
building,
so
that's
something
where,
if
you're
really
only
kind
of
sending
this
article
out
and
trying
to
get
it
to
other
sites
to
get
a
link
from
that.
That's
something
that,
if
done
at
on
a
high
high
scale,
is
something
that
the
website
team
would
look
at
and
say
that
this
is
not
a
collection
of
natural
links
and
maybe
algorithmically
or
manually.
We
have
to
take
action
there.
A
A
Yes,
of
course
it
is
duplicate
content,
because
it's
the
same
article.
So
essentially,
what
would
happen
in
the
search
results
is
we
would
recognize
that
it's
the
same
article
being
published
multiple
times
and
we
would
try
to
pick
one
of
them
to
show
in
the
search
results,
and
it
can
be
that
we
show
a
version
on
one
other
person's
website.
It
can
be
that
we
show
the
version
from
your
website.
It's
not
guaranteed
that
we
would
always
show
the
version
from
your
website.
A
A
When
auditing
links
for
my
clients
websites,
I
see
some
naked
urls
that
are
pointing
to
valuable
resources
on
the
site.
How
does
google
treat
such
links
when
there's
no
anchor
text,
so
I
think
by
naked
url?
It's
basically
just
someone
is
linking
with
the
url
as
the
anchor
text.
So
in
that
situation
we
see
that
url
as
the
anchor
text
from
what
what
I
understand
our
systems
do
try
to
recognize
this
and
say
well.
A
H
A
Sure,
but
that's
more
kind
of
secondary
like
that
that
really
strong
piece
of
context
from
the
anchor
text-
that's
missing
in
that
case
and
then,
like
small
things
around
the
side,
that
does
help
us
a
little
bit,
but
really
the
the
kind
of
the
primary
aspect
of
of
that
link
is
kind
of
gone,
and
I
mean
usually
that
doesn't
matter
it's
not
that
it
counts
against
your
website
in
any
way.
It's
just
well
for
this
particular
link.
We
don't
really
know
what
what
the
context
is.
H
All
right,
I'm
asking
since
the
majority
of
organic
links,
so
I
speak.
I
usually
use
either
branded
anchor
text
like
the
brand
name
of
that
website
or
something
like
the
url
or
nothing.
You
know
specific,
not
no
keyword,
specific
keywords
being
used
so
since
that
is
the
case
since
the
majority
of
the
the
links
that
point
to
a
website
aren't
really
specific
around
the
keywords
that
are
related
to
the
website.
A
Yeah
yeah,
I
mean
that's
something
we
we
do
definitely
take
into
account,
but
it's
it's
very
secondary.
So
it's
not.
I
mean
there's
no
kind
of
like
value
of
strength
for
for
the
context
there,
but
I'd
say
it's
like
that.
Anchor
text
is
really
obvious
and
we
can
collect
that
and
we
can
look
at
that
overall
and
kind
of
the
context
of
the
linking
pages
is
something
well.
It's
like.
We
also
need
to
think
about
at
some
point,
but
the
anchor
text
is
really
kind
of
the
the
primary
thing.
H
A
I
recently
changed
the
layout,
look
and
feel
of
my
blog
and
moved
away
from
wordpress
and
now
using
hugo
static
sites
and
generator
for
publishing
my
post.
Does
the
change
in
layout
impact
my
ranking
and
search
results
on
this
side?
Note:
there's
no
change
in
content
and
the
url
structure.
It's
still
the
same
as
before,
so
changing
like
the
layout
of
your
pages
can
affect
your
search
results.
A
So
this
is
something
that
some
people
work
on
actively
as
well
with
regards
to
on-page
seo,
so
things
like
figuring
out
how
to
use
titles
properly
on
a
page
how
to
do
internal
linking
properly
how
to
provide
more
context
for
the
article
itself.
All
of
this
can
definitely
affect
seo.
So
just
because
the
kind
of
the
primary
content,
like
the
blog
posts
that
you
have
and
the
urls
themselves,
don't
change
doesn't
mean
that
there's
nothing
else
around.
A
All
of
that
that
search
engines
won't
be
able
to
pick
up
on
so
it
can
definitely
affect
seo,
and
it
can
be
a
good
thing.
It
can
be
a
bad
thing.
So
it's
not
that
you
need
to
avoid
making
these
changes,
but
rather
when
you
make
these
changes,
make
sure
to
double
check
that
you're
kind
of
doing
everything
really
well.
A
My
blog
traffic
is
99
from
desktop
and
I
get
very
rare
traffic
from
mobile
and
tablet,
but
sometimes
I
see
the
mobile
usability
issues
like
clickable
elements
too
close.
Should
I
be
concerned
more
about
that.
Will
it
put
a
negative
impact
on
my
site's
ranking
or
search
results
for
desktop?
I
optimize
my
website
for
mobile
and
it's
responsive
as
well.
A
So
I
think
this
is
one
of
those
aspects
where
sometimes
our
systems
see
fluctuations
in
how
we
process
the
pages
and
that
can
result
in
things
like
the
mobile
usability
report
in
search
console,
saying,
oh,
I
found
a
number
of
pages
that
are
not
really
mobile
friendly
and
if
you
check
those
pages
manually
and
you
see
that
they
are
actually
mobile
friendly,
then
I
would
just
leave
it
at
that.
That's
basically
our
systems,
for
whatever
reason
at
one
point,
were
not
able
to
render
your
pages
properly.
A
So
we
wanted
to
let
you
know
about
that
ahead
of
time.
If
you
see
that
the
majority
of
your
pages
are
recognized
as
not
being
mobile
friendly,
then
I
would
definitely
take
a
look
at
that.
If
it's
just
individual
pages
every
now-
and
then
that's
perfectly
fine
with
regards
to
mobile
friendliness
in
general
with
regards
to
a
site
that
is
mostly
visible
on
the
desktop
search
results,
the
mobile
friendliness
is
a
factor
that
we
use
in
mobile
search
results,
particularly
it's
not
something
that
we
currently
use
for
the
desktop
search
results.
A
So
if,
for
example,
your
site
work
actively
not
mobile
friendly,
like
you,
you
never
worked
on
mobile
friendliness
and
it's
a
table
based
layout
and
you
have
to
zoom
in,
and
everything
is
really
hard
to
use
on
mobile.
But
nobody
is
searching
for
your
site
on
mobile.
Then
that's
also
kind
of
fine.
The
thing
to
watch
out
for
there,
though,
is
it,
might
just
be
that
nobody
is
using
your
site
on
mobile
because
it's
not
mobile
friendly.
So
that's
one
of
the
things,
especially
in
the
beginning,
as
everything
around
mobile
came
up.
A
Even
on
the
search
console
side,
the
search
console
team
was
like
well,
we
don't
have
to
make
our
site
mobile
friendly
because
nobody's
using
search
console
on
their
mobile
phone
and,
of
course,
if
you
can't
use
it
on
your
mobile
phone,
then
nobody
will
use
it.
So
you
kind
of
have
to
avoid
running
into
that
situation.
A
I've
been
a
webmaster
and
seo
professional
since
2001.
I
have
a
hypothesis
that
I'm
hoping
you
can
confirm
or
deny.
A
I
think
this
is
an
interesting
question.
It
comes
up
every
now
and
then
essentially
in
our
algorithms.
We
don't
look
at
that.
So
it's
not
that
we
we
kind
of
monitor
what
people
actively
click
on
and
see
how
the
traffic
goes
back
and
forth.
A
So
from
that
point
of
view,
it's
something
where
I
think,
as
a
site
owner
it's
useful
to
think
about
where
your
traffic
is
coming
from
and
if
you
see
a
lot
of
your
traffic
is
coming
from
some
particular
sites,
then
that
might
be
a
sign
that
maybe
there's
something
you
can
do
together
with
that
website
to
to
make
it
work
even
better.
Maybe
that's
a
sign.
You
could
work
with
other
websites
to
make
it
better
there.
A
Maybe
it's
a
sign
that
there's
a
large
overlap
of
audience
between
those
two
websites,
but
just
because
there's
traffic
coming
or
there's
no
traffic
coming
from
individual
links
doesn't
play
a
role
in
in
our
algorithms,
in
particular,
with
regards
to
page
rank
page
rank
is
really
kind
of
a
simple
algorithm
that
is
just
complicated
because
of
the
scale
of
the
internet,
but
that's
something
where
we
try
to
essentially
just
focus
on
the
link.
So
it's
not
that
there's
any
anything
special,
also
kind
of
flowing
into
that.
A
So
from
that
point
of
view,
if
you
have
links
to
your
site
that
nobody's
clicking
on
that
can
be
perfectly
fine,
it
can
also
be
something
where
you
might
say
well
like.
Why
do
I
have
these
links
from
these
sites
if
nobody's
actually
using
them,
then
maybe
like
that
link
is
just
hard
to
find,
or
maybe
there's
kind
of
a
mismatch
with
the
audiences
there,
but
essentially
that
doesn't
play
into
the
seo
side
of
things.
A
If
my
original
site
is
faster
than
the
amp
version,
do
I
still
do
you
still
recommend
having
an
amp
version?
That's
that's
an
interesting
question,
so
I
I
think
if
you
have
a
site
that
is
faster
than
the
amp
version,
then
to
to
me
that
would
point
at
the
amp
version
being
kind
of
a
sub-optimal
version
because
in
general,
amp
is
really
optimized
for
for
really
fast
delivery,
especially
if
you're
using
the
amp
cache.
A
If
something
is
being
served
from
the
cache
directly,
then
from
my
point
of
view
that
unless
you're
doing
something
really
weird
with
those
amp
pages,
that
should
be
really
fast.
That
said,
there
are
multiple
reasons
to
use.
Amp
speed
is
definitely
one
of
them.
If
speed
is
the
only
reason
that
you're
using
amp
pages,
then
of
course
feel
free
to
just
use
your
own
version,
that's
something
where
it's
it's
really
up
to
you,
other
people,
some
might
decide
to
just
say.
A
Well,
I
will
just
use
the
amp
version
and
make
my
amp
version
the
fastest
one
possible
so
that
you
don't
have
to
work
on
both
of
them.
That's
also
and
a
way
to
kind
of
deal
with
that,
but
in
general
like
if
you
really
are
only
doing
amp
for
speed
and
your
normal
responsive
pages
are
just
as
fast
or
faster
than
your
amp
versions
and
like
that
seems
like
one
place
where
you
could
optimize
with
regards
to
some
of
the
features
where
we
do
show
amp
pages,
that's
something
where
we
recently
announced
with.
A
I
think
the
page
experience
page
experience
ranking
factor
that
we
would
start
taking
into
account
pages
that
are
not
amp
as
well,
provided
they
kind
of
reach
that
same
threshold
with
regards
to
the
core
web
vitals.
So
at
some
point
in
the
future,
it's
not
the
case
at
the
moment
for
things
like
the
top
stories
feature.
A
If
your
pages
are
really
fast
and
they
kind
of
reach
the
core
web
vitals
factors,
then
we
would
also
show
them
there,
even
if
they're
not
amp
versions,
what
is
google's
vision
of
the
future
of
its
search
engine.
There
have
been
multiple.
There
have
been
a
few
changes
in
recent
times,
with
all
the
extra
boxes
in
the
search
results
page
that
make
me
wonder
what
they're
driving
towards
they
seem
to
me
to
be
aiming
at
or
preparing
something
new
for
the
future
wow.
A
I
I
don't
know
what
what
the
big
future
vision
is
with
regards
to
to
search
it
feels
like
we
could
probably
have
a
long
session
just
speculating
on
different
topics.
So
I
don't
really
know
what
what
I
can
tell
you
here.
A
I
think
the
important
part
to
keep
in
mind
is
that
we
make
changes
all
the
time
and
we
we
try
a
lot
of
things
out,
as
I
think
pretty
much.
Every
website
should
do
and
that's
something
where,
if
you
try
a
lot
of
things
out,
if
you
try
some
risky
things
along
the
way
as
well,
then
you'll
see
which
things
work
out
and
what
things
don't
work
out
so
well.
A
So,
for
example,
for
last
year,
I
think
I
don't
know
we
did
over
a
hundred
thousand
tests
and
experiments
with
different
things
over
the
course
of
a
year,
and
it
led
to
something
like
I
don't
know
three
and
a
half
thousand
changes
in
the
search
results.
So
that's
something
where
it's
like
you
say:
you've
seen
a
few
changes
in
recent
times.
There
are
lots
of
changes
happening
all
the
time.
Some
of
those
changes
are
very
small
that
just
like
small
pixels
shift
around
or
the
colors
slightly
change.
A
Some
of
them
are
fairly
visible
and
we
we
have
to
keep
testing.
We
have
to
keep
improving
things
because
people
online
they
expect
even
better
things
all
the
time.
It's
not
the
case
that
you
can
just
keep
one
thing:
stable
and
it'll
be
relevant
forever.
A
A
Sometimes
the
these
domains,
on
the
one
hand,
can
be
quite
expensive,
and
sometimes
you
might
be
getting
a
lot
of
extra
cruft
with
that
expired
domain.
So
we
we
do
try
to
recognize
when
a
new
site
is
being
built
on
an
expired
domain
and
we
try
to
ignore
as
much
of
the
past
as
possible.
However,
if
the
old
version
of
the
site
that
used
to
be
there
on
the
previous
kind
of
owner
was
something
that
was
really
problematic,
for
example,
they
built
a
lot
of
links
in
ways
that
were
against
our
webmaster
guidelines.
A
Then
that's
something
that
can
still
be
associated
with
your
website
and
that's
something
that
you'd
probably
need
to
clean
up
before.
You
can
really
be
sure
that
you're,
starting
with
a
clean
slate,
so
my
recommendation
there
would
be
as
much
as
possible
if
you
really
want
to
dive
all
in
on
a
domain.
Name
then
investigate
its
past
so
that
you
kind
of
know
what
you're
getting
involved
in
and
if
you're
doing
this,
just
to
kind
of
try
something
risky
and
you
don't
need
to
rely
on
it.
A
G
A
That's
sometimes
really
hard
to
tell,
because
of
of
the
way
that
the
registrars
work
and
what
information
they
provide
publicly.
So
that's
I
mean
what
we
try
to
recognize
is
there's
essentially
a
new
site
here,
and
we
also
try
to
recognize
situations
where
people
take
an
expired
domain.
They
go
to
archive.org
and
they
download
the
old
version
of
the
site
and
they
put
it
back
up
and
they
add
five
new
links
along
the
way
and
try
to
make
it
look
like.
Oh,
this
is
just
like
you
know.
A
I
forgot
to
renew
my
domain
and
it's
all
the
same.
Now,
that's
I
I
don't
know
it's
been
a
practice
since
forever,
but
these
are
things
that
we
try
to
recognize
from
a
web
spam
point
of
view
and
also
just
generally
from
a
kind
of
a
general
ranking
point
of
view,
to
make
sure
that
as
much
as
possible,
people
can
reuse
domain
names,
but
also
that
kind
of
the
cruft
and
the
extra
value
that
was
associated
with
the
old
net
is
is
kind
of
neutralized
as
much
as
possible.
A
G
Trying
to
neutralize
problems
or
or
neutralize
benefits,
because,
if
you're
in
the
real
world,
if
you,
if
you
own,
I
don't
know
a
restaurant
chain
and
you
buy
another
restaurant
chain
and
you
you
then
have
more
sites.
You
might
want
to
close
some
and
just
merge
them
fire
half
the
staff
and
get
economy
to
scale.
Is
that
not?
A
I
I
mean
a
lot
of
these,
so
what
we
do
try
to
recognize
is
when
things
are
essentially
kind
of
just
being
taken
over
and
the
business
continues
to
run
normally
where
essentially,
it's
just
kind
of
like
a
change
of
ownership
situation,
but
it's
essentially
the
same
business.
That's
something
we
we
do
try
to
say
well.
That
seems
like
a
reasonable
change
that
that
can
happen,
but
a
lot
of
times
the
reuse
of
expired
domains
is
essentially
like
one.
G
I
don't
know,
I
don't
know
yeah,
it's
otherwise,.
A
G
G
A
A
And
that's
that's
something
where,
from
our
point
of
view,
it's
not
that
your
site
has
gained
any
value,
any
more
relevance,
because
of
that.
It's
really
just
well
you're
you're,
taking
a
lot
of
expired
domains
and
then
redirecting
them
to
your
site
and
that's
something
we
shouldn't
really
kind
of
treat
as
being
a
part
of
your
site.
C
A
I
yeah
I
I
I
can
see
both
sides,
but
it's
something
where
the
legitimate
side,
where
I'd
say
like
this
match,
is
kind
of
like
what
would
happen
in
in
the
offline
world
and
like
a
business,
should
be
able
to
do
this.
That's
something
that
is
significantly
rarer
than
the
the
other
side,
where
people
just
take
expired
domain
names
and
try
to
reuse
them
right.
A
G
A
Yeah
yeah-
and
this
is
something
that
is-
is
sometimes
has
really
weird
effects
in
that
people
will
buy
expired
domain
names
from
conferences
where
it's
like.
I
don't
know
the
some
some
scientific
conference
2014
and
you
go
to
the
website
and
they're
selling.
I
don't
know
fitness
equipment
now
and
you're
like
okay,
why?
Why
did
you
like
essentially
act
like
you're
in
a
conference
but
you're
selling,
something
completely
different?
Now.
G
A
Yeah,
but
I
mean
in
that
case
you
would
be
like
well,
actually
it's
it's
a
gym
now
and
you
you
can't
kind
of
build
off
of
the
reputation
you
have
as
a
restaurant,
I
mean
I
I'm
sure
there
are
ways
you
could
twist
that
and
say
like
well.
Actually,
this
is
the
gym
for
the
old
restaurant
or
I
don't
know,
I
don't
know:
okay,
wow
yeah,
I
think
with
expired
domain
names.
A
It
feels
like
one
of
those
topics
that
there's
so
many
different
aspects
there,
but
no
okay,
let's
see
in
my
search
console,
I'm
noticing
a
continuous
decrement
in
mobile-friendly
pages.
When
I
inspect
the
pages
and
mobile-friendly
testing
tool.
All
of
my
pages
were
mobile
friendly.
I
haven't
changed
anything
on
my
site.
Why?
What's
the
reason
behind
the
continuous
decline
in
mobile-friendly
pages
on
my
website?
A
What
should
I
do
to
overcome
that?
So
one
of
the
things
to
keep
in
mind
is
that
the
aggregate
reports
in
search
console
like
the
mobile
friendly
report,
the
structured
data
report,
I
think
the
speed
report
as
well
they're
based
on
a
part
of
your
website.
So
it's
not
that
these
are
all
of
the
index
pages
from
your
website,
or
that
is
your
whole
website.
A
That's
listed
there
it's
just
a
sample
of
the
pages
from
your
website
and
it
can
happen
that
that
sample
becomes
smaller,
and
that
doesn't
mean
that
you
have
fewer
pages
that
are
mobile
friendly.
It's
just
in
that
report
we're
just
showing
fewer
pages
in
that
report
and
what
I
would
recommend
doing.
There
is
continue
to
double
check
your
pages
individually,
so
that
you're
sure
that
things
are
okay.
A
But
if
you
don't
see
a
rise
in
errors
in
that
report,
then
I
would
just
assume
that
well
for
the
sample,
we've
determined
that
these
are
all
mobile
friendly
and
we
might
be
showing
you
a
smaller
sample
of
pages
there,
but
that's
perfectly
fine.
So
in
short,
this
is
not
something
that
you
need
to
fix
in
any
particular
way.
Just
make
sure
that,
like
that
sample
is,
is
all
okay,
that
things
are
okay
there.
A
How
deep
is
the
bond
be
between
top
stories
and
google
news
old
algorithm?
I
see
top
story
being
tested
in
the
news
tab
on
search.
A
We,
we
do
have
different
elements
that
we
show
in
the
search
results,
and
I
could
imagine
that
we
would
show
some
of
these
across
the
the
news
in
search
and
maybe
also
in
google
news
as
well,
so
that,
from
that
point
of
view,
it's
not
that
there's
a
deep
connection
between
all
of
these
things
or
anything
that
can
be
quantified.
It's
just
for
practical
reasons.
If
we
recognize
that
one
ui
element
works
really
well
for
users,
maybe
we'll
use
it
in
other
places.
A
Our
website
was
affected
by
a
hack
and
we've
been
dealing
with
it
on
and
off
for
two
weeks
things
got
cleared
out
and
when
they
pop
back
up
we're
in
the
clear
now
from
the
hack,
but
I've
noticed
our
ranking
has
dropped
for
some
of
our
strongest
keywords
during
all
of
this,
what
are
some
best
practices?
I
should
be
following
to
get
our
site
to
be
viewed
as
reputable
by
google
again
quickly.
A
So
probably
that's
already,
okay
in
general,
if
you're,
faced
with
a
situation
where
someone
is
actively
hacking,
your
website
for
a
longer
period
of
time-
and
I
think
two
to
three
weeks
or
so-
is
something
I
would
kind
of
quantify
as
a
longer
period
of
time.
Then
it
would
be
normal
for
our
algorithms
to
be
a
little
bit
confused
about
what
it
is
that
you're
trying
to
host
on
your
website
and
what
you
want
to
rank
for.
So
that's
something
where
I
can
definitely
see
our
algorithm
saying.
A
Well,
we
don't
really
know
what
we
should
be
showing
this
website
for
and
probably
during
that
time.
The
ranking
for
the
keywords
that
you
do
care
about
goes
down.
It's
possible
that
maybe
ranking
for
keywords
that
you
don't
care
about.
Goes
up
in
particular
people.
Add
things
to
your
website.
So
if
a
hacker
is
using
your
site
to
not
redirect
to
other
people's
sites
but
rather
to
host
kind
of
hack
content,
then
that's
possible
that
our
systems
will
be
like.
A
For
example,
one
thing
we
sometimes
see
with
hacked
sites
is
that
they're
used
for
phishing
attacks
and
phishing
content
is
often
not
indexed
by
by
google,
because
it
maybe
it
has
a
no
index
on
there.
But
if
people
are
using
your
site
to
host
phishing
content
that
they
use
for
gmail,
for
example,
then
that's
something
you
you
might
not
be
seeing
directly
in
in
your
search
results.
A
That's
something
where
I
would
say
it's
probably
a
matter
of
a
few
weeks
or
so
for
things
to
settle
down
again,
and
it's
is
frustrating
to
be
hacked
like
this.
A
It's
something
that
kind
of
really
pulls
things
down
and
is
annoying
and
it's
hard
to
clean
up
sometimes,
but
it
it
just
takes
a
bit
of
time
for
things
to
settle
back
down
again,
but
with
with
all
of
these
things,
if
you
do
clean
up
the
the
hack
content
on
your
site,
it
will
settle
back
down
it's
not
something
where
google
will
hold
a
grudge
and
say:
oh,
you
were
hacked
once.
Therefore,
we
cannot
trust
your
website
ever
again.
Lots
of
websites
get
hacked,
that's
something
that
unfortunately
happens.
I
John
I've
got
a
question
about
site:
colon
searches,
okay,
so
you're
trying
we're
trying
to
look
at
the
performance
of
a
particular
product
category.
A
set
of
product
category
pages
that
that
would
include
pagination
would
include
some
facets.
So
maybe,
along
with
the
category,
you
have
a
selection
for
brands
and
you
have
a
lot
of
those
indexed,
dozens,
maybe
hundreds,
and
if
you
were
to
choose
to
place
a
no
index
on
those
pages.
I
Google's
indexing
all
of
those
pages
pagination
some
facets,
but
somebody's
concerned
that
you
have
too
many
of
these
category
pages
indexed,
knowing
that
these
category
pages
have
the
products
listed
and
if
you
were
to
know
index
those
pages,
what
would
be
the
end
result
of
those
products
being
indexed?
No.
A
Okay,
so
what
what
would
usually
happen
if
you,
if
you
have
category
pages
and
pagination
on
those
category
pages
and
you,
for
example,
no
index
everything
from
page
two
onwards?
A
What
would
usually
happen
is
we
would
start
to
drop
those
pages
from
our
index
and
when
we
dropped
those
pages
from
our
index,
we
would
essentially
drop
those
links
as
well.
So
probably,
if
you
put
a
no
index
on
page
two,
then
it
would
be
less
likely
that
we
would
even
go
to
page
three
to
figure
out
like
what
is
even
shown
there.
A
So
that's
kind
of
one
aspect:
there,
it's
possible
that
we'd
still
notice
some
of
the
links
on
page
two
but
kind
of
everything
linked
further
back
would
be
a
lot
harder
to
find
with
regards
to
e-commerce
sites.
Sometimes
that
doesn't
matter
so
much
because
a
lot
of
times
products
are
in
different
categories
or
you
have
products
that
are
cross-linked
with
kind
of
related
product
links.
A
So
what
I
would
recommend
doing
there
is
first
double
checking
to
see
that
we
can
still
find
all
of
your
products.
But
if
we
ignore
the
no
index
pages,
often
you
can
do
that
with
like
a
local
crawler,
something
like
screaming
frog
or
some
online
crawler
to
kind
of
test
your
site
and
just
make
sure
that,
with
the
no
index
in
place,
we
can
still
find
all
your
products.
If
we
can't
find
your
products
with
the
no
index
in
place,
then
that's
definitely
something
to
watch
out
for
perfect.
Thank
you
in
in
general.
A
Our
recommendation,
though,
is
to
allow
the
indexing
of
the
paginated
category
pages
and
only
disallow
the
indexing
of
things
like
facets.
So
if
you
have
different
sort
filters
or
kind
of
different
filters
for
sizes
or
kind
of
sub
attributes
of
those
products,
that's
something
I
would
no
index
but
the
main
category
pages.
I
would
allow
indexing
of
those.
I
So
you
wouldn't
see
value
in
again
simplified,
I'm
not
not
throwing
out
all
of
our
facets
for
google
to
crawl,
but
just
a
select
few.
So,
for
example,
the
category
and
brand
combinations
would
would
you
recommend
not
allowing
google
to
go
to
those.
A
So
it's
it
can
be
really
tricky
with
ecommerce,
because
on
the
one
hand,
it's
it's
about
crawling
to
find
those
pages.
On
the
other
hand,
these
can
also
be
valuable
landing
pages.
So
if,
in
any
case,
you're
saying
this
is
a
valuable
landing
page
for
me,
just
like
someone
is
searching
for
men's
athletic
shoes
in
blue-
and
this
is
a
really
popular
query
for
your
site,
then
keeping
that
facet
available
for
indexing
makes
a
lot
of
sense
like
people
are
searching
for
it
explicitly.
A
J
A
A
Pick
one
or
the
other
to
show
in
the
index
and
that's
not
really
what
you're
saying
you're
kind
of
saying:
well
just
don't
index
this
page,
so
that's
for
for
content!
That's
not
really
identical!
I
would
just
use
the
no
index
and
not
the
rel
canonical,
and
I'm
sure
this
will
lead
to
lots
of
long
discussions
online
now.
K
John,
can
I
try?
Can
you
hear
me
sure?
Yes,
sorry,
for
the
previous
problems,
I
have
a
question
that
maybe
is
has
been
asked
many
times
it's
about
cloaking.
We
have
a
dynamic
website
which
is
not
indexed
at
all
and
in
the
cache
the
text
version
is
completely
empty,
which
means
that
I,
I
think
that
maybe
I
can
take
the
html
with
puppeteer
or
something
like
that
and
just
see
if
google
bot
or
any
other
bot
is
coming.
K
A
That's
that's
perfectly
fine,
so
we
call
that
either
server
side,
rendering
or
dynamic
serving.
I
think
we
call
that,
depending
on
how
you
have
that
set
up-
and
that's
that's
perfectly
acceptable
as
an
approach.
One
thing
I
would
just
caution
against
is
just
because
the
cache
page
is
empty
doesn't
mean
that
google
is
not
able
to
index
the
content.
A
So
sometimes
what
what
usually
happens
with
javascript
based
sites
is.
The
cache
page
shows
the
html
version
of
the
page
that
we
have,
and
if
the
javascript
can't
run
on
the
urls
that
we
use
for
the
cache
page,
then
it
doesn't
show
any
content.
A
K
It
was
just
like,
like
an
indicator,
what
is
happening
because
it's
obviously
something
is
strong.
I
was
just
curious.
Can
we
apply
this
and
I
just
want
to
save
guard
that
we
are
not
cloaking
like
accused
of
cloaking,
because
if
we
do
that,
we'll
do
it
with
chrome
job
like
every
24
hours
and
it
won't
be
fully
dynamic
and
every
manual
check
on
the
web
page
will
see.
Okay.
This
is
not
what
is
the
life?
A
Yeah
we
we
have
that
documented.
So,
if
you
need
to
point
something
like
for
whoever
makes
decisions
on
your
website,
we
we
have
documentation
on
that
in
the
search
developer,
documentation
on
how
you
can
set
that
up
with
javascript.
So
we
would
definitely
not
see
that
as
cloaking,
because
the
content
that's
shown
in
the
end
is
the
same.
A
K
A
K
Okay,
what
about
if
there
are
some
the
the
content,
depends
on
the
app
request?
Thus,
the
bot
waits
how
long
it
waits
for.
Is
it
wait
for
network
idle.
A
We
we
don't
have
a
specific
time
that
we
wait
there.
We
essentially
try
to
see
until
nothing
more
changes
on
a
page
and
that's.
On
the
one
hand,
we
we
have
some
hard
time
out.
On
the
other
hand,
we
try
to
figure
out
when
things
stop
changing.
The
difficulty
with
waiting
is
that
we
use
a
lot
of
caching
on
our
side
and
we
don't
run
chrome
with
kind
of
the
same
speed
setup
as
a
normal
user.
A
K
G
I
I
have
a
question:
okay,
we
with
our
new
site.
We
have
the
ability
now
to
have
dates
booked,
so
there's
live
inventory
of
dates.
A
Every
20
minutes,
I
don't
know
yeah,
I
I
think
that's
easy
to
do
on
a
small
website
and
really
challenging
on
a
large
website.
So
we
we
see
that
a
lot
or
I
don't
know
a
lot.
We
sometimes
see
that
with
e-commerce
websites,
for
example,
if
they
go
through
and
they
change
your
prices
significantly
in
a
short
term,
like
I
don't
know
for
black
friday,
suddenly
all
the
prices
are
10
lower.
A
Then
that's
something
where
we
would
need
to
essentially
recrawl
all
of
the
products
to
see
those
changes,
and
for
that
we
we
don't
have
any
special
method
available
there.
It's
really
in
the
sitemap
file.
You
have
to
tell
us
this
page
has
changed,
and
then
we
may
go
off
and
recrawl
that
page,
and
sometimes
we
recall
it
fairly
quickly
after
you
tell
us
about
it.
Sometimes
we
recall
it
a
month
later.
A
Then
you
could
also
use
the
data
no
snippet
attribute
in
html,
where
you
say
well.
Actually
this
particular
thing
is
something
that
is
very
dynamic.
I
don't
want
you
to
show
it
in
the
snippet
and
then
you
kind
of
don't
have
the
advantage
of
being
there
with
kind
of
a
date
in
the
near
future,
but
you
also
don't
have
the
disadvantage
if
it's
still
indexed
at
some
point
later
on,
and
you
can
use
that
for
for
dates
for
anything
on
the
page.
A
A
There
is
some
markup
for
dates,
but
it's
it's
mostly
based
on
kind
of
what
you
want
to
provide
as
the
article
date.
So,
if
you're
writing
a
blog
post
or
an
article-
and
you
have
like
today's
date
as
a
change
on
there
for
event,
dates
or
ticket
sellers
yeah,
so
for
events,
you
could
probably
use
the
event
markup.
Maybe
that
would
work
if
you
have
specific
dates
where
you
say
this
is
taking
place
on
this
date.
At
that
time,
we're.
G
A
And
with
with
the
event
markup,
if
we
recognize
that,
then
we
can
show
that
kind
of
as
a
rich
result
under
the
results.
Sometimes
we
also
show
it
in
the
sidebar,
where,
if
you're
searching
for
a
specific
event,
then
in
the
sidebar
it'll
be
like
this
is
happening
at
that
date,
and
then
it
links
to
your
pages.
E
A
All
right,
maybe
we
can
take
a
break
here,
I'll
pause,
the
recording,
if
any
of
you
want
to
stick
around
you're,
welcome
to
stay
a
bit
longer.
Thank
you
all
for
joining.
I
hope
you
all
found
this
useful
lots
of
good
questions
here.
So
thanks
for
asking
all
of
that-
and
hopefully
I'll
see
you
again
in
one
of
the
future
office
hours,
hangouts
bye,
everyone.