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From YouTube: English Google SEO office-hours from January 22, 2021
Description
This is a recording of the Google SEO office-hours hangout from January 22, 2021. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://developers.google.com/search/events/join-office-hours
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today's
google
webmaster
central
seo
office
hours.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
their
website
and
google
search
and
we'll
try
to
find
some
answers.
A
bunch
of
things
were
submitted
on
youtube
already,
so
we
can
go
through
some
of
those,
but
as
always,
if
any
of
you
want
to
get
started
with
your
first
question
feel
free
to
jump
on.
In
now,.
B
A
A
B
Okay,
thank
you.
Thank
you,
john,
because
the
discover
traffic
is
lost
sort
of
on
a
phone
of
thing,
but
we
see
there
is
a
limit
of
impression
that
never
risk
achieve
that
traffic.
So
I
thought
there
is
a
limit
related
to
the
search
server
handles
like
that,
but
okay,
so
thank
you.
I.
A
I
don't
think
we
would
tie
it
to
kind
of
how
how
fast
we
think
the
server
is
at
most.
If
we
see
that
the
server
starts
getting
slower,
then
we
will
slow
down
our
crawling.
It's
not
that
we
will
say:
oh,
we
will
slow
down
how
much
we
show
the
website
in
search
or
in
discover,
so
the
crawling
side
might
slow
down,
but
the
rest
should
should
remain
normal.
C
Can
you
hear
me
now?
Yes
here?
Yes,
excuse
me
for
my
very
bad
english.
Okay,
no
problem,
I
have
only
a
two
question.
I
am
a
new
buy.
Okay.
Fourth
question
is
how
much
is
important?
C
The
speed
speed
of
a
website,
because
I
make
a
test
with
the
lighthouse
from
chrome
and
with
the
geometrics
okay,
another
tools.
I
discovered
that,
if
I
have
a
100
point
on
lighthouse,
is
not
always
better,
then
have
a
speeder
website
with
geometrics,
so
it's
better
how
many
times
to
load
the
first
painful
content.
Okay,
another
thing:
first,
the
question,
the
second,
the
last
question:
I
don't
know
why
I
find
a
problem
with
the
sitemap
xml
on
a
google
search
console.
I
have
always
a
message
I
couldn't
fetch.
C
A
Sure
so,
with
with
speed,
I
I
think
the
the
confusing
part
in
the
beginning
when
you
start
looking
at
this,
is
that
all
tools
say
something
different,
and
it's
not
the
case
that
there
is
one
number
that
represents
everything
that
users
do
on
your
website.
So
all
all
tools
that
that
look
at
different
metrics.
They
try
to
say.
Well.
I
think
this
number
is
very
important
for
users,
or
this
number
is
very
important
for
users
and
they
would.
A
They
will
highlight
that
in
the
tools
and
because
of
that,
when
you
use
different
tools,
you
will
see
different
results
and
it's
not
the
case
that
one
tool
is
better
than
the
other.
It's
just
they.
They
look
at
your
website
in
slightly
different
ways,
so
my
recommendation
there
would
be
to
use
these
tools
to
find
the
bigger
problems
within
your
website.
Where
you
see
your
website
is
very
slow
and
to
focus
on
those
and
at
some
point,
you're
going
to
have
a
fairly
fast
website
and
it's
going
to
be
hard
to
find
more
problems.
A
So
that's
something
where
you
you
probably
can
move
on
to
other
things,
but
I
I
would
not
take
these
kind
of
speed
testing
tools.
As
I
don't
know,
it's
it's
not
it's,
not
a
law
or
a
speed
limit
that
you
have
to
reach
or
something
like
that,
but
rather
use
them
to
to
improve
your
website.
Overall.
A
With
on
on
google
side
in
search,
we
we
plan
to
use
the
core
web
vitals
for
speed,
and
those
includes,
I
think,
three
metrics
that
you
can
focus
on.
Some
of
the
tools
also
include
those
three
metrics
now,
but
that's
something
that
we
plan
to
use.
I
think
in
may.
A
I
would
not
use
speed
as
the
first
thing
to
focus
on.
I
would
really
focus
on
your
on
your
website
and
the
content
first,
okay,
and
with
the
sitemap
file.
It's
it's
hard
to
say.
If,
if
you
want,
you
can
copy
the
url
of
the
sitemap
file
into
the
chat
here,
and
I
can
take
a
look
afterwards
or
another
idea
might
be
to
post
in
the
search
central
help
forum
where
other
people
can
take
a
look
and
oftentimes
there
there's
something
that
they
can
find
there,
which
is
useful
to
point
out.
A
But
I
I
always
get
a
copy
of
the
chat
messages
afterwards.
So
that's
something
where
I
I
can
look
that
up
afterwards
and
see
internally.
If
there's
something
on
our
side,
that's
maybe
stuck
or
something
that
you
can
change
there.
Usually
these
kind
of
couldn't
fetch
errors,
are
things
that
go
away
on
their
own.
A
So
it's
not
something
where
if
your
website
is
working
normally,
sometimes
we
just
can't
fetch
it
and
then
at
some
point
it
works
again
and
we
don't
show
you
anything
when
it
works
and
then
later
maybe
we
can't
fetch
it
again.
And
then
we
say:
oh,
it's
couldn't
fetch
again,
but
if
we
can
pick
the
sitemap
file
up
in
between
every
now
and
then
then
that's
that's
perfectly
fine
for
us.
A
A
I
think
google
could
consider
duplicate
content
and
I've
added
in
search
console
the
crawl,
url
parameters,
footer
home
and
sidebar,
to
indicate
that
they
are
canonical.
Is
this
the
correct
way
or
maybe
not
necessary,
because
google
knows
that
there's
only
one
original
page,
so
this
is
something
that
theoretically,
what
would
happen
here
is.
We
would
see
these
as
separate
urls
and
we
would
try
to
crawl
these
individually.
A
So
that's
something
where,
theoretically,
it's
it's
not
a
great
way
to
do
this.
For
the
most
part,
I
I
think,
especially
with
smaller
websites.
It's
it's
less
of
an
issue
because
we
can
crawl
more
than
enough
from
a
website
to
keep
all
of
the
content
index
and
that's
perfectly
fine.
A
There
are,
however,
two
better
approaches
that
you
can
do
here
to
make
it
so
that
google
doesn't
have
to
kind
of
figure
out,
which
page
is
the
right.
One
one
is
to
use
kind
of
the
internal
anchor
notation
like
with
a
number
sign,
a
hash
sign
in
the
url
and
then
the
the
part
oops.
Let
me
just
maybe
mute
you
alberto.
A
So,
to
use
like
a
number
sign
in
the
url
and
with
the
number
sign
in
the
url,
we
will
ignore
everything
that
comes
afterwards
and
we
will
focus
on
the
department
beginning.
So
if
you
link
to
your
article
and
then
the
hash
sign
or
number
sign
and
then
footer,
then
you
will
still
see
that
in
your
analytics,
when
you
track
that,
but
search
will
focus
on
the
first
part
of
the
url.
A
So
that's
that's
one
option
you
can
do
the
other
is
if
you're
using
google
analytics
or
probably
all
of
the
other
analytics
platforms
as
well.
You
can
also
tag
links
individually
and
kind
of,
let
us
know
or
let
the
analytics
side
know
that
these
are
specific
locations,
for
example,
and
then
you
can
track
that
individually,
like
that,
without
it
actually
being
visible
to
search.
A
So
those
are
kind
of
the
the
two
approaches
that
I
would
take
there
in
general.
I
I
think
it's
fantastic
to
better
understand
how
users
navigate
through
your
website,
so
I
I
would
recommend
kind
of
like
keeping
this
kind
of
tracking
going,
especially
if
it
helps
you
to
understand
your
website
and
which
parts
you
can
improve
and
instead
of
using
question
marks,
use
a
different
mechanism
that
lets
us
focus
on
the
main
url,
and
you
still
get
that
data.
A
We?
We
don't
really
have
something
specific
like
brand
search
as
something
that
we
would
call
a
ranking
factor.
One
of
the
reasons
I
I
tend
to
mention
it
every
now
and
then
as
something
that
you
can
focus
on,
is
that
if
someone
is
searching
for
your
brand,
then
essentially
your
website
is
the
primary
one.
That
is
relevant
right.
If
someone
is
explicitly
looking
for,
I
don't
know
the
website
that
you've
been
working
on
and
it
has
a
fairly
unique
name.
A
Then
we
can
understand
that
this
user
is
exactly
looking
for
that
website
and
then
your
website
will
definitely
be
ranking
there,
or
I
mean
as
long
as
nothing
goes
wrong
and
as
long
as
your
brand
is
something
that
we
can
clearly
recognize.
So
the
clearly
recognized
part
sometimes
comes
into
play
in
the
questions
here.
A
In
that
people
will
say:
oh
my
brand
is
best
insurance
company
and
then
they
assume
that
if
someone
searches
for
best
insurance
company,
we
will
show
their
website
automatically
and
that's
not
the
case,
because
those
words
are
essentially
normal
words
as
well,
but
if
you
have
a
brand
that
is
fairly
unique,
that
people
can
search
for
specifically,
and
we
can
understand
that
they're
really
looking
for
your
website.
They
will
find
your
website.
A
So
it's
not
something
where
I
would
say
it's
a
it's
a
ranking
factor
per
se.
But
if
you
can
build
up
that
awareness
for
your
brand,
then
you
have
this
kind
of
almost
guaranteed
amount
of
traffic
in
that
people
explicitly
search
for
your
website
and
then
they
go
to
your
website,
which
otherwise
would
be
people
search
for
your
general
topic,
and
maybe
your
website
will
rank
there
and
they'll
be
able
to
go
to
your
website.
A
So
that's
something
where
I
think
it's.
It's
almost
like
a
parallel
track
of
getting
traffic
to
your
website.
So
that's
kind
of
why
I
suggest
looking
into
this
every
now
and
then
how
does
google
measure
website
authority?
We?
We
don't
have
any
kind
of
public
documentation
and
there's
probably
no
simple
way
to
just
measure
authority.
A
I
I
don't
think
that
would
be
that
that
trivial,
what's
the
best
approach
when
creating
a
new
site,
getting
the
buzz
out
and
focusing
on
acquiring
a
loyal
user
base,
finding
an
intent
behind
a
query
that
is
not
served
well
by
the
top
result
and
creating
the
best
content.
For
that
any
other
tips.
I
I
think
those
are
all
good
good
approaches
that
you
can
take.
A
I
think,
especially
if
you're
in
the
situation,
where
you
don't
exactly
know
what
you
want
to
make
your
website
about,
then
it
is
always
worth
the
time
to
really
take
take
a
lot
of
time
to
figure
out
what
what
topics
would
really
be
relevant
and,
on
the
one
hand,
that's
kind
of
based
on
what
topics
you.
You
have
a
lot
of
knowledge
on
where
you
can
bring
kind
of
your
existing
experience
and
knowledge
in
and
on
the
other
hand,
it
can
be
based
on
things
like
where,
where
are
some
holes
that
I
can
fill?
A
Where
can
I
tell
that
people
are
really
keen
to
find
information,
but
there
isn't
really
great
information
out
there
yet
and
my
with
my
background,
my
experience,
maybe
I
can
bring
in
some
some
insights
there,
so
those
are
definitely
some
approaches
in
general.
I
would
also
consider
making
sure
that
you
have
something
that
you
can
build
out
for
the
long
run
and
not
something
where
you
say
well,
I
I
can
write
about.
A
I
don't
know
private
jets
or
something
like
that
and
kind
of
connecting
those
things
is
really
hard,
whereas
if
you
can
find
a
topic
where
you
know
you
can
bring
a
lot
of
information
in
and
that
you
can
grow
out
over
time,
then
that
gives
you
a
little
bit
of
a
more
stable
base
to
work
on
so
that's
kind
of
the
direction
I
would
take
there
with
regards
to
getting
the
buzz
out
and
getting
a
loyal
user
base.
A
Always
I
I
think,
that's
that's,
really
fantastic
approach.
I
think,
having
users
who
love
to
go
to
your
website,
who
recommend
your
website
to
other
people,
be
it
through
links
on
their
blogs
or
just
recommending
them
in
social
media
or
whatever.
I,
I
think,
that's
that's,
always
a
fantastic
thing
to
to
build
on,
and
it's
also
a
way
of
quickly
getting
feedback
from
people
in
that.
If
you
know
these
people
are
coming
back
regularly,
then
you
can
ask
them
like
what
am
I
doing?
Well,
what
am
I
not
doing
so?
A
Well,
so
those
are
definitely
good
approaches.
I
don't
think
there's
one
simple
approach
to
making
a
website
that
will
just
work
for
everyone
and
with
with
that,
it's
something
like
there
are
lots
of
different
ways
to
do
it,
and
you
can
find
the
angle
that
works
well
for
you,
the
difficult
part
I
think
with
new
websites
nowadays
is
that
they're,
just
so
many
websites
out
there
already
so
really
finding
that
niche,
where
you
can
provide
something
unique
and
valuable,
can
sometimes
be
a
bit
challenging
and
also
for
the
more
commercial
topics.
A
A
Then
opening
a
bookstore
online
that's
going
to
be
really
challenging
because
there
are
some
really
strong
competitors
out
there.
Already,
let's
see,
I
I
want
to
start
a
new
website.
A
Oh,
I
think
he's
the
same
person
but-
and
I
want
to
move
some
of
the
best
content
from
my
previous
site
that
was
hit
by
core
update
in
the
past.
How
do
I
do
that
in
a
safe
way?
I
don't
want
to
transfer
the
bad
website
historic
signals
to
the
content
from
from
the
old
website,
so
I
I
think
there
are
generally
two
approaches
here
that
you
can
take
for
the
most
part.
If,
if
the
content
is
good
content,
then
I
would
just
take
that
content
and
move
it
to
a
new
website.
A
If
you
think
that
that's
really
what
you
want
to
do
and
moving
it
to
a
new
website
would
be
301
redirecting
from
the
old
urls
to
the
new
ones,
so
that
we
can
pass
some
of
those
signals
over.
A
Whereas
if
you
don't
want
to
be
associated
with
the
old
website,
then
you
essentially
need
to
create
new
content.
So
if
you
just
copy
and
paste
the
whole
content
and
put
it
on
a
new
website,
then
we
will
see
that
and
recognize.
Oh,
this
is
the
same
content
as
the
other
website.
Here
has
so
we
will
try
to
pick
a
canonical
between
these
two
or
we'll
say
these
pages
are
kind
of
equivalent
and
pass
those
signals
anyway.
So
if
you
want
to
be
associated
with
the
old
website,
you
might
as
well
just
redirect.
A
I'm
I
don't
think
we
would
penalize
a
website
for
anything
like
this,
so
in
particular
the
the
web
spam
team
has
other
things
to
do
than
to
penalize
a
website
for
for
having
a
pop-up.
There
are
two
aspects
that
could
come
into
play.
A
On
the
one
hand,
we
have
the
mobile
the
policy
of
the
intrusive
interstitials,
so
that
might
be
something
to
to
kind
of
watch
out
for
that
you
don't
keep
it
too
long
or
kind
of
like
you
show
it
to
to
everyone
all
the
time
and
with
that
policy,
it's
more
of
a
kind
of
like
a
subtle
ranking
factor
that
we
can
use
that
to
adjust
the
ranking
slightly.
A
If
we
see
that
there
is
actually
no
useful
content
on
this
page
when
we
load
it,
so
that's
something
that
could
come
into
play,
but
that's
more,
something
which
would
be
like
a
temporary
thing
like
if
you
have
this
survey
on
your
site
for
a
week
or
so
then,
during
that
time
we
might
pick
up
on
that
signal.
We
might
respond
to
that
signal
and
then,
if
you
have
removed
it,
we
can
essentially
move
on
as
well.
So
it's
not
that
there's
going
to
be
a
lasting
effect
there.
A
The
the
other
thing
I
think
I
don't
know
I
forgot
the
yeah.
I
think
another
aspect
that
you
probably
want
to
watch
out
for
is,
if
you're
showing
the
pop-up
instead
of
your
normal
content,
then
we
will
index
the
contents
of
the
pop-up
if
you're
showing
the
pop-up
in
addition
to
the
existing
content,
which
sounds
like
the
case,
if
you,
if
it's
really
a
pop-up,
then
we
would
still
have
the
existing
content
to
index
and
that
would
kind
of
be
okay,
so
yeah.
I
have
to
follow
up
on
that
because.
D
Sure,
because
there
is
actually
like
one
american
paper,
that
every
like,
literally
every
day,
a
pop-up,
comes
to
sign
onto
its
newsletter,
you
can
see
like
a
little
of
the
text
below
and
under,
but
you
have
to
click
it
every
time
and
I've
always
actually
wondered
about.
Like
first
of
all,
I
wonder:
are
they
really
getting
that
many
people
on
a
daily
basis
to
sign
up
to
this
newsletter
compared
to
what
this
might
be
doing
negatively
to
them?
Is
that
something
that
would
be
a
negative,
because
it
is
actually
extremely
annoying.
A
Yeah
yeah.
That
sounds
like
something
that
we
would
pick
up
on.
One
of
the
things
there
is
that
we
we
focus
on
the
mobile
version
of
the
site
and
we
only
use
that
in
the
mobile
search
results.
So
that's
something
where,
if
they're
not
showing
it
on
mobile,
then
maybe
we
wouldn't
be
picking
up
on
that.
But
if,
if
it's
on
mobile
as
well,
then
that
would
definitely
fall
into
the
category
of
intrusive,
interstitials
and
we'd
say
this
is
kind
of
like
something
where
we
would
slightly
demote
the
website
in
search.
A
A
Be
yeah
alberto.
C
C
This
my
website
is
the
first
in
the
google
search,
okay
in
the
first
page,
but
I
discovered
that
is
made
in
wordpress
that
if
I
raise
I
erase
the
final
s
of
akka
ttp,
okay,
I
can
reach
a
two
version
of
the
same
page
with
ss
secure
and
without
I
found
that
there
is
a
solution
change
in
the
activity
assets
with
a
permanent
301
redirection,
okay,
but
I
am
a
little
afraid
to
lose
ranking
with
a
permanent
redirection.
C
So
it's
better
let
them
the
thing
like
is
with
the
true
version
of
that
google
decide
which
is
the
canonical
and
which
is
not
okay,
without
making
any
any,
without
making
any
the
direction
okay
or
for
better
authority
over
canonical
url
is
better
make
the
permanent
direction
of
301
to
architectures.
Okay,
I
know.
Excuse
me,
okay,
thank
you.
Yeah.
A
Yeah,
it's
clear
I
I
would
definitely
do
the
redirect,
so
you
will
not.
You
will
not
lose
any
value
if
you
do
the
redirect
there,
because
it's
within
the
same
website,
so
I
I
would
do
the
redirect
because
it's
it's
the
clean
approach
to
setting
up
the
https
version
of
a
website,
so
I
I
I
would
just
set
that
up.
I
think,
with
a
redirect.
A
The
the
one
place
where
I
I
would
watch
out
for
is,
if
you're
doing
a
site
move
moving
from
one
domain
to
another
domain,
then
that's
something
where
we
we
have
to
process
that
and
it
can
get
complicated
and
things
like
that,
but
with
http
and
https,
it's
it's
perfectly
fine.
There
is
there's
nothing
fancy
or
tricky
for
us
about
that.
So
I
I
would
just
do
the
redirect.
E
John
something
sure
alberto
also
keep
in
mind
and
be
careful
not
to
generate
any
redirect
chains
choose
specific
version
with
or
without
www,
so
you
can
use
this
version
of
as
an
official
url
of
your
website
and
make
sure
that
all
the
other
versions,
with
www
without
www
or
with
www,
with
http
the
http
version,
including
the
https
with
or
without
depends
on
what
your,
what
you
will
decide
to
go
with
are
pointing
to
the
final
url.
E
You
have
decided
to
go
with
sorry
for
this
a
little
bit
difficult
explanation,
but
it's
usually
hard
to
explain
this
without
any
examples.
Okay,
thank
you.
It's
I.
F
A
A
Yeah
sorry
so
many
parallel
discussions:
okay,
cool,
fantastic,
okay!
Let
me
jump
to
the
next
question.
I
have
a
youtube
channel
with
9
000
subscribers
and
I
also
have
a
blog.
Sometimes
I
write
a
blog
post
and
use
the
same
text.
I
create
youtube
videos,
for
is
this
content
duplication,
because
google
search
can
understand
videos,
I'm
saying
that,
because
my
two
blog
posts
are
crawled
but
they're
not
ranking
on
google.
Even
when
you
put
that
link
in
of
the
blog
post
in
google
search,
it's
not
there.
A
It's
crawled
two
months
ago,
my
other
blog
post,
where
I
didn't
create
a
video
they're
ranking
without
a
problem.
Could
you
recommend
what
to
do
in
this
case?
Should
I
use
a
canonical
tag
or
delete
the
blog
post
or
the
video?
A
So,
first
of
all,
we
we
don't
do
kind
of
text,
analysis
of
the
videos
and
then
map
them
to
web
pages.
So
if
your
video
has
the
same
content
as
your
blog
post,
it's
still
something
different
people
sometimes
go
to
google
with
the
intent
to
read
something,
and
sometimes
they
go
to
google,
with
the
intent
to
watch
something
or
to
listen
to
something,
and
those
are
very
different
things.
We
would
not
say
the
text
in
this
video
is
exactly
the
same
as
a
blog
post.
A
Therefore
we
don't
show
either
of
them
or
we
only
show
one
of
them.
So
if
you
have
a
video
that
matches
your
blog
post,
I
think
I
think
that's
perfectly
fine.
That's
a
great
way,
I
think,
to
kind
of
like
spread
your
information
in
different
channels,
so
I
I
would
definitely
not
stop
doing
that.
I
would
not
take
the
video
down
or
take
the
blog
post
down
if
the
blog
post
is
not
ranking
in
google,
then
that
would
be
very
specific
to
the
blog
post
and
not
specific
to
the
video
blog
post
combination.
A
Also
with
regards
to
duplicate
content,
if
you
had
the
same
content
in
textual
form
on
your
website
where
it's
like
clearly
duplicate
content,
then
what
would
happen
there
is.
We
would
just
pick
one
of
those
versions
to
show
in
google
search.
It's
not
the
case
that
we
would
say.
Oh
this
website
has
some
duplicate
content.
We
will
not
show
it
at
all
in
google,
but
rather
we'll
say
there
are
two
versions
here.
We
will
pick
one
of
these
to
show
and
we
will
just
not
show
the
other
one.
A
So
that's
something
where,
even
when
we
do
recognize
duplicate
content,
it's
not
the
end
of
the
world.
It's
really
just
a
matter
of
us
saying
we
don't
want
to
show
the
same
thing
to
users
multiple
times
in
the
search
results.
So
we
will
pick
one,
and
we
will
show
that
I
I
found
these
lines
in
a
google
webmaster
central
blog
related
to
amp
amp
will
no
longer
be
necessary
for
stories
to
be
featured
in
the
top
stories
on
mobile.
It
will
be
open
to
any
page.
A
Is
this
already
live
in
the
google
search
results
for
the
news
section
or
when
will
it
be
implemented
from
google?
I
I'm
pretty
sure
at
the
moment
this
is
not
live.
As
far
as
I
understand,
this
is
a
change
that
is
going
to
happen
when
we
launch
the
page
experience
as
a
ranking
factor
which
is
planned
for
me,
so
that's
something
where
it's
it's
not
live
at
the
moment.
It's
it's
still
coming.
A
A
My
recommendation
here
would
be
to
go
off
and
read
a
lot
of
information
first,
so
especially
if
you're
you're
new
to
the
web-
and
you
have
different
ideas
that
you
want
to
publish,
and
you
don't
really
know
about
the
technical
details,
I
would
recommend
going
through
some
of
the
seo
starter
guides.
So
we
we
have
an
seo
starter
guide
that
that
is
fairly
long
and
comprehensive
lots
of
information
in
there.
It
can
take
a
while
to
go
through.
A
It
also
covers
sitemap
files
how
to
get
index.
How
kind
of
ranking
works
a
little
bit?
There
are
also
other
seo
beginner
guides
out
there,
which
have
a
lot
of
really
useful
information,
which
give
sometimes
a
little
bit
of
a
less
google-focused
view,
which
I
think
is
also
great
to
have
in
the
beginning,
and
I
I
would
go
through
these
different
guides
to
try
to
figure
out
like
what
is
all
involved
with
going
online
and
being
available
in
search
for
the
most
part.
A
I
I
think
the
the
nice
aspect
is,
for
the
most
part,
you
can
kind
of
use
any
system
that
is
out
there.
That
makes
websites
and
it
will
just
work
well
in
search,
so
all
of
the
the
platforms
that
are
commonly
used,
be
it
something
like
blogger
from
google
or,
if
you're,
using
wix
or
squarespace,
or
what
whatever
you
have
then
essentially,
those
are
fairly
well
tuned
already
for
google,
so
that
you
don't
have
to
do
anything
special
to
make
them
work.
A
A
On
the
other
hand,
there
are
lots
of
these
starter
guides
that
help
to
give
you
the
the
basics
and
some
of
the
starting
information
there,
and
just
as
a
word
of
warning,
there
is
like
an
endless
amount
of
information
that
you
can
go
through
afterwards.
So,
even
if
you
go
through
the
starter
guides,
it's
not
the
case
that
you'll
have
seen
everything
they're.
Just
so
many
details
that
you
can
focus
on.
If
you
want
to
my
mdot
website,
shows
primary
color
is
desktop,
but
I
want
to
switch
to
smartphone.
A
A
I
I
don't
know
so
I
I
mean
why
it
happened.
I
don't
know
why
you
would
see
that
so
in
general,
our
systems
automatically
switch
to
mobile
first
indexing
when
we
find
that
a
website
is
ready
for
that,
and
if
a
website
currently
is
still
with
the
desktop
crawler,
then
there
would
be
two
two
reasons
for
that.
On
the
one
hand,
it
could
be
a
part
of
an
experimental
control
group
which
we
always
keep
for
these
bigger
changes.
A
It's
usually
that's
a
fairly
small
group,
though,
and
the
other
part
could
be
that
our
systems
still
think
that
something
on
your
website
is
not
quite
ready
for
mobile
first
indexing,
and
that
could
be
something
like
you.
You
have
more
images
on
your
desktop
version
than
you
have
in
your
mobile
version,
something
along
those
lines
or
structured
data
like
we.
We
have
documented
various
of
these
things
already
and
that's
something
where
kind
of
towards
the
the
date
that
we
have
specified
for
when
we
would
switch
everything
over
which
I
think
is
march
or
april.
A
I
forgot
then,
towards
that
date
we
will
start
probably
shifting
websites
over,
even
if
there
are
still
issues
so
my
recommendation,
there
would
still
be
to
kind
of,
like
double
check,
to
make
sure
that
you
have
everything
covered
and,
if
you're
sure
that
everything
is
covered,
then
just
let
let
it
be
let
it
shift
over
on
on
its
own.
A
You
have
six
of
these
images
on
mobile.
You
just
have
one
clearly
you're,
not
providing
the
full
content
on
mobile
and
as
a
site
owner.
It's
like
technically
that's
correct,
but
you
probably
don't
really
care
about
that.
Maybe,
like
those
thumbnail
images,
are
not
the
critical
part
of
your
website.
So
it's
not
something
where
you'd
say
it's
like
this
is
really
it
would
be
a
problem
for
me
and
a
lot
of
the
cases.
I
looked
at
kind
of
fall
into
that
category
where
people
make
the
website
work.
A
Well
on
mobile,
but
it
just
doesn't
have
exactly
the
same
setup
as
on
desktop
and
then
our
system
say:
oh,
it's
not
ready
and
actually
you
as
a
site
owner
might
say.
Well,
it's
good
enough.
It's
what
I
want
and
as
we
move
towards
the
deadline
there,
then
it
will
shift
over
anyway
and
also
there's
no
ranking
effect
associated
with
the
mobile
first
indexing
change.
So
it's
not
that
you
will
rank
better
or
higher
if
a
website
is
in
mobile.
First
indexing.
A
Is
that
a
negative?
So
we
we
would
not
see
that
as
a
ranking
effect,
but
we
would
perhaps
just
not
have
all
of
the
content.
A
So
if,
if
like,
the
the
primary
images
are
actually
missing
on
mobile
and
those
are
images
that
you
used
to
get
a
lot
of
traffic
for
from
image
search,
then
suddenly
we
would
not
have
those
images
anymore
and
we
wouldn't
be
able
to
show
the
website.
So
it's
not
a
change
in
ranking,
it's
more
like
we
don't
have
the
full
content,
so
we
can't
index
it
or
rank
it
for
that
content.
G
How
would
it
be
when
the
website
is
only
partly
on
a
mdot
site
and
the
on
the
www
there's
a
part
is
responsive,
a
part
is
not
mobile
friendly,
but
it's
not
covered
by
the
mdot
and
the
other
part
is
not
mobile
friendly
on
the
www,
but
has
a
mdot
coverage.
A
We
so
the
the
system
that
we
have
to
switch
between
or
to
switch
a
website
to
mobile
first
indexing
would
look
at
the
domain
overall
and
we
would
try
to
aggregate
across
the
domain
to
figure.
Is
it
ready
or
not,
and
we
would
switch
it
over
based
on
that,
but
for
indexing
we
do
that
on
a
per
page
basis.
A
A
I
I
don't
think
you
would
know
okay
yeah,
I
I
mean
we.
We
don't
specify
that
externally
and
it's
not
something
that
is
is
is
really
large.
So
usually
it's
it's
something
like
I
don't
know,
one
tenth
of
a
percent
or
something
like
that
where
we
just
hold
things
back
a
little
bit,
so
that
we
can
make
sure
that
when
we
compare
it
looks,
looks
correct.
A
I
I
don't
think
there
would
be
any
difference
there,
so
we
would
also
do
this
on
a
per
page
basis
and
as
far
as
I
know,
google
news
and
discover
they
both
are
based
on
the
same
indexing
that
we
use
for
web
search,
so
that
that
should
just
be
fine.
I
the
the
one
aspect
I
don't
know
about.
Google
news
is
how,
when,
when
you're
within
the
google
news
corpus
you,
I
think
you
have
to
specify
your
your
website
or
something
like
that
to
get
registered
for
google
news.
A
G
Well,
if
I'm
checking
several
tools
like
the
live,
url
testing
or
also
the
core
web
vitals
or
mobile
testing
of
google,
they
always
have
a
reference
like
the
alternate
tech
for
the
mdot
sites,
and
it's
a
bit
confusing
if
they
are
now
dealing
with
the
mdot
site
for
the
check
or
with
the
www.
A
You
know-
I
I
don't
know,
I
think
in
in
a
case
like
that.
I
I
would
still
check
both
versions
if
you
can
check
that
manually,
but
kind
of
make
sure
that,
when
you're
testing
things
for
indexing
to
focus
on
the
mobile
version,
so
that's
I
think
it's
always
a
bit
tricky
with
www
and
mdot
versions,
because
you
do
have
kind
of
two
separate
templates
that
you
need
to
check,
but
for
indexing
we
will
focus
on
the
mdot
version
for
users.
A
A
C
Hello,
hey,
I
am
a
question
that
is
a
very
nice
for
my
partner.
I
disable
disable
okay
on
my
website,
analytics
google
analytics.
Why
and
I
don't
know
if
it's
correct
or
not.
Okay,
because
I
am,
I
am
a
fanatic
of
a
speed,
the
website.
Okay,
I
love
the
the
the
speed
website
without
making
only
an
active
ml
website
with
the
wordpress
okay
speed
with
wordpress.
C
I
found
that
with
the
analytics
okay,
a
ranking
is
not
better
than
without,
because
there
is
a
time
to
transmit
data
between
google
and
website
this
with
the
google
tag
manager
too,
it
is
with
the
facebook
pixel
manager,
okay,
so
I
prefer
to
don't
catch
data
with
analytics,
but
has
a
more
speed
website,
because
google
in
his
metrics
doesn't
recognize
that
we
have
analytics
okay,
and
so
your
website
is
one
second
enough
lowest
because
it
is
analytics.
So
you
are
worse
than
another
side
that
is
more
speeded.
You
know,
so
is
this.
A
Yeah
so
so
I
think,
first
of
all,
we
don't
do
anything
special
for
analytics.
It's
not
the
case
that
we
would
say.
Oh
you
use,
google
analytics,
that's
fine,
it's
like
we!
We
don't
care
if
a
website
is
slow,
because
google
analytics,
if
it's
slow,
it's
slow
and
that's
something
where
some
sometimes
it
makes
sense
to
look
at
the
different
embedded
things
that
you
have
like
analytics
like
ads
like
tag
manager
or
whatever,
and
to
figure
out
which
parts
you
really
need
for
your
websites
and
which
parts
you
can
say.
A
Well,
I
don't
need
them.
I
prefer
to
make
my
website
a
little
bit
faster
and
to
kind
of
say.
Well,
maybe
I
don't
have
this
data,
so
that's
something
which
you
kind
of
have
to
decide,
but
sometimes
there
are
also
ways
that
you
can
implement
analytics
in
a
way
that
is
very
fast,
so
that
might
also
be
worthwhile
to
to
check
out,
maybe
in
the
analytics
help
forum
to
see
what
is
the
fastest
way
to
implement
analytics.
A
Another
approach
that
I've
seen
is
that
people
take
a
sample
of
the
traffic
and
they
just
measure
that
where
they
can
say,
I
will
measure
every
100
visitor
with
analytics
and
everyone
else.
I
will
not
measure
like
that,
which
means
that
on
average
you,
you
still
have
a
little
bit
of
data
with
regards
to
how
people
go
through
your
website,
which
parts
of
your
website
are
useful,
but
for
the
most
part
your
users
are
able
to
get
through
very
quickly.
A
A
Oh,
I
will
not
track
anything
so
that
I
can
be
one
millisecond
faster
than
everyone
else,
because
in
in
the
end,
you
need
to
find
things
that
you
can
improve
on
your
website
and
you
need
to
constantly
be
improving
your
website
and
you
might
be
a
little
bit
faster
today.
A
But
if
you
keep
your
website
the
way
that
it
is
because
you
don't
have
data
on
which
parts
people
find
useful,
then
other
people
will
make
websites
that
maybe
are
a
little
bit
slower,
but
are
a
lot
more
useful
and
then
maybe
we
will
show
those
websites.
So
that's
a
balance.
You
try
have
to
try
to
find.
A
All
right,
let
me
just
maybe
grab
one
or
two
more
questions
from
the
list
and
then
we
can
do
some
more
live
as
well.
I'm
having
a
hard
time
with
google
marking
my
website
url
as
no
index
it
takes
forever
to
google
to
recheck
my
website
and,
most
of
the
time
I'll
get
back
the
same
report.
How
can
I
change
the
url
mark
no
index
so
that
I
can
finally
start
selling
stuff?
Google
is
making
it
really
hard
for
my
website
to
be
recognized.
A
So
I'm
I'm
not
100
sure
how
how
you
mean
this
with
regards
to
google
marketing
my
website
no
index,
so
usually
no
index
is
something
that
you
have
within
your
website.
Maybe
a
setting
in
the
website
system
that
you
have,
where
you're
actively
telling
us
not
to
index
specific
pages
and
removing.
That
is
something
that
you
have
to
remove
on
your
website
and
when
we
recognize
that
it's
gone
for
individual
pages,
we
will
start
showing
those
pages
in
search.
A
A
H
Well,
I
just
got
started
I'm
from
switzerland
as
well,
and
I
just
created
a
second
website.
I
had
a
lot
of
problems
with
the
duplicates
as
well,
because
I
I
needed
parts
of
my
first
website
to
be
on
the
second
one
as
well.
H
I
was
able
to
change
those
all
up,
but
at
the
moment
I'm
having
a
hard
time
with
the
no
index
I'm
crawling
to
websites
and
I'm
still
waiting
for
it.
My
boss
said
it
usually
takes
a
while
I'm
just
very
impatient,
and
I
really
want
to
sell
a
lot
of
stuff
on
my
website,
but
I
can't
really
get
up
there
in
the
ratings
at
the
moment.
A
Okay,
I
I
would
suggest,
maybe
going
to
the
search
central
help
forum
and
specifying
your
site
there
and
explaining
a
little
bit
what
what
issues
you're
seeing
there,
because
it's
my
my
suspicion
is
that
there's
just
something
small
that
you
need
to
change
in
your
setup
and
then
it
will
work
with
regards
to
suddenly
being
indexed
and
showing
up
in
rankings.
That
does
take
a
bit
of
time
and
especially
with
regards
to
rankings.
If
it's
a
competitive
area
where
other
people
are
selling
similar
things,
then
it
it
takes
time.
A
It
takes
a
lot
of
work.
You
have
to
find
different
ways
to
get
the
word
out
as
well.
That
could
be
maybe
doing
some
advertising
in
the
beginning
to
drive
kind
of
that
initial
amount
of
traffic
there
and
to
find.
Maybe
there
are
other
creative
ways
that
you
can
or
get
people
to
kind
of,
find
your
website
and
discover
the
cool
things
that
you
have
there.
A
But
the
the
folks,
in
the
help
forum
are
very
good
at
spotting.
A
lot
of
the
the
kind
of
things
that
hold
the
website
back
and
that's
probably
a
a
good
way
to
start.
I
think
dido
and
nikolai
are
also
active
in
the
help
forum.
So
I'm
I'm
sure
if
you
post
a
link
here
in
the
chat,
then
they'll
also
be
like
jumping
on
it
as
well.
A
But
I
I
think,
especially
in
the
beginning,
it's
useful
to
get
feedback
from
a
lot
of
different
people
and
the
the
help
forums
are
a
great
place
for
that.
It's
not
the
case
that
everyone
will
have
perfect
feedback
and
you
will
just
rank
number
one
if
you
follow
all
of
that
advice,
but
it
gives
you
some
things
to
think
about.
A
G
More,
I
have
one
question
of
to
the
mdot
sites
and
the
mobile
first
crawling.
How
important
is
it
for
the
mobile
first
crawler
that
all
sites
for
are
mobile
friendly?
If
it's
is
it
the
problem
still
having
problems
there
or
issues
there.
A
So
that's
something
if
the
text
is
on
the
page,
if
you
have
to
zoom
in
and
kind
of
find
it
it's
on
the
page,
it's
for
indexing.
That's
perfectly
fine!
It's
only
for
ranking
afterwards
that
we
would
use
the
mobile
friendliness
as
a
ranking
factor,
but
for
indexing
for
mobile
first
indexing.
It
doesn't
matter
at
all
so
in
particular
those
very
old
websites
that
are
built
with
tables.
A
D
A
D
I
A
I
J
Hi
john
hi
hi
hi.
We
have
a
website
and
on
our
website
there
is
a
particular
section
that
we
would
like
to
use
the
news
section
related
to
our
industry.
J
So
I
just
want
you
to
know
that,
apart
from
the
normal
activities
that
we
do
like
putting
content,
do
we
need
to
do
something
extra
so
that
google
star
show
these
news.
Our
items
in
google
news
also
apart
from
normal
web
web
results
like
we
need
to
register
our
website
somewhere
for
google
news.
A
My
understanding
is,
you
still
need
to
set
up
the
the
website
in
the
news
publisher
center,
but
I
don't
have
any
details
on
on
the
google
news
side.
So
that's
something
where
for
for
normal
web
search
for
things,
also
like
the
the
top
stories,
those
kind
of
things
we
we
don't
need
any
anything
special,
but
particularly
for
google
news.
They
do
need
a
little
bit
more
information
and
I
believe,
that's
all
in
the
the
google
news
publisher
center.
K
Hi
john,
can
I
come
in
sure
okay,
so
I
have
two
questions
related
to
news,
publishers
right
so
basically,
number
one
is
the
best
practices
to
syndicate
content
from
a
news
to
for
a
news,
publisher,
alerting
google,
which
one
is
original
content,
does
actually
means
there
are
some
tagging
rules
there
right
with
with
the
with
the
health
support
and
other
every
everywhere
right
so
does.
Actually
this
means
whenever
actual
tagging
will
help
original
content
to
rank
over
the
syndicated
content?
That's
actually
works,
or
does
it
have
a
different
setup
or
rule?
K
I
mean
for
syndicated
content
for
news
publishers.
So
that's
one
question
and
other
part:
google
discover
visibility
for
the
news,
publishers
right
against
the
google
broadcore
series
of
updates
right.
That's
two
questions.
A
Okay,
so
for
for
syndicated
content,
we
we
do
have
the
rel
canonical
that
we
recommend
where,
if
you're
syndicating
content
from
another
website,
we
recommend
using
the
rel
canonical
to
tell
us
what
the
original
source
sources
so
that
helps
us
to
to
understand
the
connection
between
these
two.
A
However,
it's
not
always
the
case
that
we
will
only
show
the
original
source
a
lot
of
times.
It
makes
sense
to
show
different
versions
of
the
same
content,
so
in
particular
this
is
something
that
you
might
care
about.
If
you
have
the
original
source
and
you
syndicate
your
content
out
to
other
websites,
then
you
have
to
assume
that
we
will
index
all
of
those
other
versions
as
well
and
it's
possible
that
we
will
show
one
of
these
other
versions
above
your
website.
A
I
don't
know
how
that
is
handled
in
google
news,
but
at
least
in
in
web
search.
It's
certainly
possible
that
if
you
syndicate
the
content
out,
then
those
syndicated
content
copies
could
show
in
the
search
results
and
in
some
cases
they
may
show
above
your
content.
A
A
In
many
cases,
that's
less
of
an
issue
and
you
would
say
well.
The
important
part
is
that
the
information
gets
out
that
maybe
we
get
mentioned
as
a
source
that
that's
kind
of
included
there
as
well,
and
then
the
syndicated
content
might
be
visible
in
search,
maybe
even
above
your
results,
but
it
still
attracts
attention
to
your
website,
because
you're
kind
of
the
the
primary
source
of
that
information,
so
balancing
those
two
sides
is
something
that
is
almost
on
on
your
side.
You,
you
need
to
make
that
choice.
K
All
right
all
right,
fair
enough,
and
the
second
part
was
about
the
discover
thing
right.
The
news,
publisher
and
the
broadcast
series
update.
Is
there
any
relation,
because
we
are
seeing
a
lot
of
fluctuations
in
discover
traffic
right
whenever
there's
a
bid
or
fluctuation,
or
maybe
some
variable
vulnerabilities
during
means
around
the
rankings?
Others
are
right,
so
is
there
any
relation
of
it.
A
Yeah,
so
we
we
do
use
a
number
of
the
the
same
quality
algorithms
in
discover
as
we
use
in
web
search.
So
when,
when
a
broad
core
update
happens
in
web
search,
it's
very
common
that
you
would
also
see
changes
in
discover
as
well.
A
So
that's
that's,
certainly
not
totally
unrelated.
I
mean
we,
we
see
discover
as
almost
a
part
of
search.
So
it's
not
something
that
we
would
say
is
completely
independent
and
uses
completely
separate
algorithms
and
everything
it.
It
does
include
a
lot
of
similar
things.
Also.
The
content,
of
course,
is
based
on
what
we
call
an
index
for
web
search.
It's
not
a
separate
index
or
anything
like
that.
A
Okay,
let
me
pause
here
I'll
pause,
the
recording
and
if
any
of
you
want
to
hang
around
a
little
bit
longer
you're
welcome
to
do
so.
Thank
you
all
for
joining
thanks
for
submitting
so
many
questions
and
asking
so
many
questions
along
the
way.
I
I
hope
you
all
found
this
useful.
I
I
it's
always
one
of
the
highlights
of
the
weeks
to
kind
of
get
some
direct
feedback
from
people,
and
I
don't
know
almost
see
people
in
person.
It's
it's
like
such
a
weird
thing.
A
So,
thanks
for
jumping
in
and
I
hope
to
see
you
all
in
one
of
the
future
hangouts
again.
Thank
you
thanks
a
lot.