►
From YouTube: English Google SEO office-hours from January 29, 2021
Description
This is a recording of the Google SEO office-hours hangout from January 29, 2021. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://developers.google.com/search/events/join-office-hours
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
here
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
search
and
we
can
try
to
find
some
answers.
B
B
A
I
don't
know
if
we
we've
announced
anything
specific
around
that
my
my
understanding
is.
We
we
see
if
it's
in
in
the
green
and
then
that
kind
of
counts
as
it's,
okay
or
not.
So
if
it's
in
yellow
that
wouldn't
be
kind
of
in
the
green.
But
I
I
don't
know
what
what
the
final
approach
there
will
be,
because
there
are
a
number
of
factors
that
come
together
and
I
think
the
the
general
idea
is.
A
If
we
can
recognize
that
a
page
matches
all
of
these
criteria,
then
we
would
like
to
use
that
appropriately
in
search
for
ranking.
I
don't
know
what
the
approach
would
be,
where
it's
like,
there's
some
things
that
are
okay
and
some
things
that
are
not
perfectly
okay
like
where
how
that
would
balance
out.
B
Okay,
will
there
be
some
kind
of
information
before
may
about
this?
I
I
suspect.
A
So
yeah
I
mean
the
the
general
guideline
is
that
we
would
like
to
use
these
criteria
to
also
be
able
to
show
a
badge
in
the
search
results
which
I
I
think
there
have
been
some
experiments
happening
around
that
and
for
that
we
really
need
to
know
that
all
of
the
factors
are
compliant.
A
A
Okay,
thanks
sure,
good
morning
john,
I
had
a
question
in
regards
to
knowledge
panels.
I'm
working
on
a
client
site,
and
I
wanted
to
see
what
steps
I
can
take
to
get
a
knowledge
panel
generated.
Is
there
certain
schema
certain
things
I
have
to
do
to
make
that
happen?
A
We
don't
have
any
guidelines
for
how
to
like
enable
a
knowledge
panel,
essentially
that's
something
that
our
algorithms
try
to
pick
up
algorithmically
automatically
and
that's
something
where
we
take
into
account
a
number
of
different
sources
of
information
to
try
to
figure
out
what
what
are
the
entities
that
are
associated
with
this
page
and
how
relevant
are
they?
How
should
we
be
showing
that
in
search?
A
A
Okay,
no
fantastic
answer
there
or
no
straightforward
answer.
I
I
know
there
are
some
people
outside
of
google
who
have
been
working
all
around
kind
of
the
the
knowledge
panel
of
things.
Yeah
andy,
just
linked
to
jason
bernard
he's
he's
definitely
totally
on
top
of
this,
and
he
can
probably
give
you
a
lot
of
tips
on
things
that
you
can
kind
of
work
to
make
a
line.
C
Hi
john,
I
have
two
questions.
If
it's
not
a
problem
and
the
first
one
regards
the
duplicate
content
say
we
have
a
page
that
describes
a
bunch
of
cars
right,
so
certain
parts
of
the
description
and
content
is
the
same.
It
is
unique,
we
wrote
it
and
it's
an
information
that
users
will
find
helpful.
But
how
will
google
look
at
that?
Will
it
be
some
sort
of
negative
score
or
something
well.
A
Okay,
so
with
with
that
kind
of
duplicate
content,
it's
not
so
much
that
there's
a
negative
score
associated
with
it.
It's
more
that
if
we
find
exactly
the
same
information
on
multiple
pages
on
the
web
and
someone
searches
specifically
for
that
piece
of
information,
then
we'll
try
to
find
the
best
matching
page.
So
if
you
have
the
same
content
on
multiple
of
your
pages,
then
we
won't
show
all
of
these
pages,
we'll
try
to
pick
one
of
them
and
show
that.
A
So
it's
not
that
there's
any
kind
of
negative
signal
associated
with
that
in
a
lot
of
cases.
That's
that's
kind
of
normal
that
you
have
some
some
amount
of
shared
content
across
some
of
the
pages
yeah,
for
example,
is
with
with
e-commerce.
If
you
have
a
product
and
someone
else
is
selling
the
same
product
or
within
a
website,
maybe
you
have
a
footer
that
you
share
across
all
of
your
pages
and
sometimes
that's
a
pretty
big
footer
and
technically
that's
duplicate
content,
but
we
can
kind
of
deal
with
that.
C
Yeah
great,
so
the
second
question
would
be
about
languages,
so
we
have
say
english
and
spanish
and
we
have
the
same
article.
But
it's
translated
and
we
have
great
rankings
in
say,
spanish
speaking
area
and
will
that
good
ranking
work
for
us.
So
we
get
a
better
ranking
in
the
u.s
or
english-speaking
area.
A
However,
what
what
usually
is
done
when
you
have
a
localized
copy
of
your
content,
is
that
you
link
between
the
localized
versions,
so
you
would
link
from
the
english
version
to
the
spanish
version,
from
the
spanish
version
to
the
english
version
and
based
on
these
links,
we
would
be
able
to
distribute,
like
some
of
the
signals
associated
with
that
good
page,
with
that
new
language
version
that
you
also
have.
So
it's
it's
not
like.
A
There's
an
automatic
kind
of
your
page
in
english
will
rank
just
as
well
as
your
page
in
spanish,
but
some
of
that
effort
that
you
put
in
if
you
link
between
those
versions
that
will
will
be
associated
there.
A
It's
also
the
case
that
sometimes
the
competition
in
different
languages
is
just
very
different,
so
you
might
have
a
very
strong
page
in
spanish
and
the
english
version
is
a
much
more
competitive
market.
Then,
even
if
we
forward
some
of
the
signals
to
your
english
version,
it
might
be
very
different
with
regards
to
the
the
competition
in
the
search
results.
D
A
I
I
don't
know
the
names
of
hand,
but
for
video
we
do
have
a
type
of
structured
data
that
you
can
use
and
it
also
has
fields
for
things
like
descriptions
and
title.
I
think
for
videos
as
well.
So
that's
something
you
can
definitely
use,
but
the
the
more
practical
thing
is
kind
of
like
with
images
as
well.
If
you
have
a
caption
right
next
to
the
video,
if
you
have
a
heading
on
that
part
of
the
page,
all
of
that
kind
of
applies
to
the
embedded
content
as
well.
D
Second
question
is:
is
there
any
difference,
uploading
a
video
or
embedding
a
video
from
seo
point
of
view
like
if
I
embed
a
video,
it
means
I
am
pulling
the
video
from
other
website
when
you,
but
when
I
upload
it
it
means
it
is
on
my
website.
It
means
it
is
my
content.
So
does
google
differentiate
in
this
way
or
it's
always
the
same
from
as
your
point
of
view,.
A
It's
essentially
the
same
like
it's,
it's
very
common
that
you
have
a
separate
cdn
for
videos,
for
example,
and
technically
that's
kind
of
a
separate
website
and
from
our
point
of
view,
if,
if
that
works
for
your
users,
if
your
content
is
accessible
properly
for
google
for
indexing,
then
that's
perfectly
fine.
Thank.
E
John
just
wanted
to
follow
up
a
bit
on
that
duplicate
content
question.
Obviously
what
you
said
is
perfectly
accurate,
but
I
think
there
are
some
cases
where
google
doesn't
automatically
merge.
E
Two
pages
together,
for
various
reasons
doesn't
have
enough
signals
or
signals
are
conflicting,
so
in
that
case
both
pages
might
actually
compete
among
one
against
each
other,
and
in
that
case
it
kind
of
while
there's
no
specific
penalty
or
any
algorithmic
factor
to
kind
of
pull
the
side
down,
you're
still
at
a
disadvantage,
because
you're
trying
to
compete
for
the
same
thing
with
two
pages.
E
F
John,
can
I
just
clarify
that
the
video
question
sure
I
I
thought
unless
I'm
my
knowledge
is
a
couple
of
years
out
a
day
if
you
used
youtube
as
your
kind
of
host
for
the
videos
and
you
did
a
google
a
video
search
of
things,
then
youtube
would
be
the
the
source
and
not
your
page,
whereas
if
you
use
vimeo
or
something
else,
then
actually
your
page
shows
as
the
source.
Is
that
not
still
the
case.
A
It
depends
actually,
it
depends
the
the
standard
answer.
Sorry,
but
I
I
mean
with
with
youtube.
You
essentially
have
two
video
landing
pages.
You
have
the
landing
page
on
on
youtube
and
you
have
the
landing
page
on
your
site
and
we
we
kind
of
have
to
figure
out
which
one
of
these
pages
to
show,
and
it
can
happen
that
we
show
your
site
as
the
the
video
result
landing
page
just
because
we
have
more
information
there.
A
Perhaps
it
can
also
be
that
we
show
the
the
youtube
landing
page,
because
maybe
we
have
more
signals
or
more
information
there.
So
that's
something
where
it's
not
automatically
the
case
that
we
would
show
the
youtube
landing
page
and
some
some
other
video
platforms
also
have
their
own
landing
pages,
that
they
create
automatically
some
video
hosting
platforms.
Don't
do
that
at
all?
A
A
Right,
yeah,
I
I
guess
that's
one
thing
that
could
play
in
into
that.
It's
also,
I
mean
people
sometimes
search
for
videos
on
youtube.
So
if
you
were.
G
A
That
that
might
be
kind
of
something
you'd
want
to
do
anyway,
but
yeah
it's.
It
is
something
where
you,
you
kind
of
need
to
think
about
that
a
little
bit
as
well,
and
it's
not
like
100
the
same.
If
you
have
the
the
same
video
file
that
you're
hosting
yourself
or
that
someone
else
is
hosting
for
you
without
a
landing
page
or
like
you
essentially
have
two
video
landing
pages.
A
H
Okay,
hi
hi
john.
Can
I
ask
something
sure?
Okay,
so,
for
example,
there
is
a
website
that
is
getting
a
good
amount
of
search
traffic.
H
Now
I
just
wanted
to
know
if
the
same
website
is
getting
traffic
from
some
other
channels
like
direct
traffic,
social
traffic
or
some
traffic
from
other
blogs,
so
that
non-search
related
traffic
that
a
website
is
getting
is,
is
some
kind
of
positive
signal
for
google,
like,
like
people
find
that
this
website
is
getting
a
lot
of
traffic
from
direct
or
social
channels.
So
we
should
push
this
website
in
search
also,
so
that
search
users
can
find
it
easily.
A
We
we
don't
use
that
for
seo,
so,
if,
like
I,
I
think
it's
great
to
as
from
from
a
website
point
of
view
to
diversify
the
different
sources
of
traffic,
so
that
you
have
different
places
where
people
can
find
your
site
different
places
how
people
can
get
to
your
site.
But
we
don't
use
that
for
search.
A
So
if,
if
you're
active,
I
don't
know
on
facebook
or
on
other
social
media
channels,
you
get
a
lot
of
traffic.
There,
then
that's
that's
kind
of
a
way
to
balance
out
some
of
the
uncertainty,
maybe
around
search
or
around
discover
or
around
some
of
the
other
channels
that
you
also
use
sorry
so
kind
of.
I
think
that
diversification
makes
sense
it's
something
to
to
work
on
and
it
helps
to
make
it
a
little
bit
safer
with
regards
to
your
presence
online.
H
A
No,
I
mean
indirectly,
you
might
see
something
if
people
go
to
your
site
and
they
think
it's
fantastic
and
they
share
it
with
other
people,
and
we
pick
that
up
as
a
link,
then
maybe
we
could
take
that
into
account,
but
not
directly
sure
sure.
Thank
you.
Okay.
I
see
a
bunch
of
people
raise
their
hands
and
I
just
found
a
place
where
I
can
see
the
names
so
I'll
just
go
through
from
from
the
top
of
my
list
here,
benjamin
hi
john.
How
are
you.
I
I
really
long
time
listener
first
time
caller
it's
an
honor
to
be
here.
I
remember
the
matt
cutts
days,
but
thank
you
for
letting
me
in
I'm
writing
it
or
I'm
calling
it
because
I
purchased
the
website
that
has
been
around
since
1998.
I
It
was
owned
by
the
same
person
until
2018,
and
can
I
paste
it
in
the
the
am
I
allowed
to
paste
it
in
the
chat,
sure,
okay,
it
got
purchased
and
then
from
what
I
can
tell
from
all
my
seo
research.
It
got
possibly
turned
into
a
pbn,
potentially
or
just
a
really
bad
website.
I
I
purchased
it,
and
I've
done
everything
I
can
to
turn
it
around.
I
got
in
touch
with
the
original
owner
stocked.
The
internet
found
him
been
emailing
him
back
and
forth,
asked
him
why
he
sold
it.
He
just
said
he
got
too
old
for
it.
Updating
all
the
content
added
new
ui
added
social
profiles,
which
didn't
exist,
I'm
seeing
slight
movements
in
traffic,
which
leads
me
to
my
question.
I
I'm
investing
a
lot
of
time
into
this.
You
know
money
too,
but
it's
just
really
my
time
and
I'm
putting
my
heart
and
soul
into
it,
because
I
do
think
that
this
site
needs
to
exist.
I
haven't
found
much
on
this
topic.
Am
I
wasting
my
time?
Like?
Does
google
say?
Oh,
this
was
maybe
potentially
a
pbn
or
they
did
spam
me
back.
Oh,
I
did
disavow
as
well.
Am
I
wasting
my
time
like?
Can
you
talk
to
the
point
of
like?
Are
sites
able
to
be
turned
around,
especially
under
new
ownership
new?
A
E
A
That
we
would
take
into
account
any
any
previous
manual
actions
like
if,
if
some
owner
in
between
had
a
manual
action,
that's
not
something
that
we
would
take
into
account.
So
essentially
the
way
the
way
the
site
is
now
is
the
way
that
our
algorithms
are
looking
at
it
at
the
moment.
And
if
you
work
to
improve
the
site,
and
if
there
are
other
issues
associated
with
the
site
that
you
work
to
improve,
then
that
should
improve
over
time.
A
J
Thank
you
well,
my
question
is
about
the
situation
when
a
site
has
an
app
connected
for
this
to
this
site
and
for
mobile
users,
browse
browsers,
offer
them
to
download
the
application
so
showing
some
kind
of
banners
from
google
play
or
app
store.
J
This
offer,
as
you
may
know,
appear
at
the
top
of
the
site
and
inevitably
it
creates
layout
shifting,
and
it's
also
hard
to
fix
this
shifting,
and
I
wanted
to
ask
what
is
your
opinion
on
this
matter?
Is
google
okay,
with
these
situations.
A
I
I
I
assume
you're
specifically
asking
about
the
cumulative
layout
shift
from
the
quarterback
sure
yeah
yeah.
So
for
that
I
I
would
focus
on
the
metrics
that
you
can
pick
up
from
the
testing
tools
and
from
the
real
user
data
that
you
can
pick
up
for
the
site.
A
So
it's
it's
something
where
we
don't
explicitly
say
this
specific
kind
of
pop-up
or
banner
is
okay,
or
this
specific
banner
is
not
okay.
It's
really
just
you
can
test
it
and
see
what
number
comes
out,
and
maybe
there
are
things
that
you
can
do
to
improve
that,
so
that
the
number
looks
better
and
where
you
can
also
look
at
the
number
and
say
this
is
okay
for
me,
or
this
is
something
I
need
to
improve.
J
Well,
but
they
do
create
this
shifting
and
well
I
don't
know
it's
not.
You
can't
control
them,
because
it's
not
on
your
side.
I
mean,
as
I
understand
it's,
not
well,
it's
browsers.
They
just
offer
those
banners.
I
I
I
can
like
I
don't
know
just
close
them.
I
mean
for
for
forever,
but
well
yeah
an
option
as
well
a
good
option.
A
Yeah,
I
I
I
don't
know
how
exactly
that
that
look!
Okay
on
a
browser,
so
it's
hard
to
say,
but
it's
it's
something
where
if
you
see
that
this
is
a
problem
for
some
of
your
pages,
maybe
there
are
ways
that
you
can
do
to
make
it
less
visible
on
the
important
pages
and
maybe
limit
it
to
other
pages
or
do
something
such
as
allow
the
user
to
to
click
on
a
button
and
then
trigger
this
in
the
browser,
something
along
those
lines.
K
Hey
john
real,
quick,
just
just
two
quick
questions
here:
piggybacking
on
the
question
about
page
speed
earlier
in
core
web
titles.
K
K
G
A
That's
something
that
kind
of
plays
in
a
little
bit
there
and
in
may
I
I
think
the
the
idea
is
to
kind
of
revamp
how
we
look
at
that,
and
maybe
I
don't
know
my
guess,
is
that
we
will
use
that
a
little
bit
stronger
as
a
signal.
However,
it's
still
the
case
that
when
we
can
recognize
that
someone
is
looking
for
something
specific
or
a
page
is
particularly
relevant
to
users,
then
that's
that's
what
we
plan
to
show.
A
So,
for
example,
if
someone
is
looking
for
your
company,
we
wouldn't
show
some
other
page
just
because
it's
a
little
bit
faster
and
that
kind
of
means
that
if
you
have
a
really
strong
page
in
your
topic
area,
then
probably
that
that
will
be
okay,
even
if
it's
a
little
bit
slower
but
yeah.
It's
really.
G
K
Cool
that
makes
sense
we're
working
on
a
number
of
things,
so
I'm
not
super
worried
about
it,
but
it
is
one
of
those
things
where
you
know
our
engineering
team
is
sort
of
backed
up
and
working
on.
Getting
these
we
have
a
very
large
website.
So
that's
obviously
one
of
the
things
that
we're
working
on.
K
My
second
question
is
about
just
subdomains,
so
my
company
is
a
blog
that
operates
on
a
secondary
subdomain
as
opposed
to
a
subfolder,
and
I'm
just
wondering
as
far
as
ranking
signals
and
stuff
from
google
is
that
viewed
as
another
domain
entirely
or
do
we
have
authority?
That's
going
back
and
forth
between
the
two,
obviously
we're
linking
between
the
two
effectively
and
stuff.
A
It
depends
so
in
in
some
cases
we
will
see
this
as
part
of
the
main
site
in
some
cases
we'll
see
it
as
something
kind
of
separate.
A
L
Hi,
it's
an
honor
to
ask
you
actually.
Thank
you
so
much
question.
I
have
a
page,
that's
ranked
for
dozens
of
words
in
the
top
positions
and
for
a
search
or
a
group
of
source.
I'm
hunted
for
the
second
page
of
the
results.
L
The
best
thing
to
do
is
to
include
these
terms
and
talk
about
it
on
the
same
page
or
create
a
specific
page
for
those
terms
and
link
to
do
it.
I
have
a
good
and
bad
er
experience
with
both
options,
and
that
makes
I'm
really
dope
for
what's
your
recommendation,
if
you
want
I,
I
can
do
example
for
explain
better.
My
question.
A
Yeah,
I
I
I
totally
understand
the
question
and
I
don't
think
I
can
give
you
an
absolute
answer
because,
like
you
said,
sometimes
it
makes
sense
to
separate
things
out
on
multiple
pages.
Sometimes
it
makes
sense
to
concentrate
on
on
a
single
page.
I
think
it
depends
a
lot
on
the
the
user
expectations.
A
Maybe
also
the
competition
and
with
regards
to
like
would
would
users
be
confused
if
they
went
to
one
general
page
and
they
expect
a
kind
of
a
specific
page
or
would
users
also
be
okay
with
a
general
page
that
is
ranking
for
the
most
part.
I
think
fewer
pages
make
sense,
because
you
can
make
stronger
pages
they're
a
little
bit
stronger
with
regards
to
kind
of
the
competition,
but
at
the
same
time,
if
you're
specific
about
a
certain
topic,
then
that's
a
very
well
targeted
page.
A
A
L
I
I
know
I
have
this
problem
many
years
and
I
will
not
know
is
actually
to
do
because
it's
google,
thank
you
so
much.
You
are
incredible.
Thank
you.
A
G
Good
nothing,
so
I
let
me
set
the
stage
real
quick.
I
work
for
a
fairly
large
company
and
I
have
similar
subdomain
duplicate
content
challenges.
As
li
does
it's
not
exact
duplicate
content,
because
the
context
is
slightly
different,
there's
a
purchase
aspect
on
one
sub
domain
and
a
stream
aspect
on
on
a
different
one.
G
G
So
as
as
I'm
looking
through
gsc
one
of
my
site
maps
looking
through
the
excluded
selection
and
so
for
one
of
the
details,
the
duplicate
submitted,
url
not
selected
as
canonical
there's
a
huge
number
of
urls
with
that
flag,
and
so,
as
I
started
to
look
into
some
of
the
examples
and
then
use
the
inspect
url,
I
noticed
that
almost
invariably
there
was
no
url
included
in
the
google
selected
canonical.
G
So
I
submitted
a
help
article
on
cut
on
the
community,
and
I
got
kind
of
a
boilerplate
answer
and
I
was
looking
as
I
was
listening
to
as
we
started
the
call-
and
it
looks
like
that
issue
is
fixed.
So
invariably-
or
it
seems
like
the
the
urls-
are
now
populated,
but
most
of
the
examples
that
I've
found
are
completely
off
base
so
they'll
they
have
nothing
to
do
with
the
actual
query
that
the
page
should
rank
for.
G
So
so
my
question
is,
I
guess
the
first
question
is:
how
should
one
interpret
the
google
selected
canonical
n
a
as
a
value.
A
I
don't
know
I
I
think
I
saw
something
similar
on
on
twitter
recently
and
I
think
that
was
a
bug
on
our
side,
so
in
particular,
if
we
index
a
page,
then
we
always
have
a
canonical
and
if
the
the
tool
says
there's
no
canonical
available,
but
it's
indexed,
then
that
would
be
kind
of
something
conflicting
on
our
side,
not
necessarily
something
actionable
on
your
side.
A
G
Yeah
well,
the
the
report
I'm
looking
at
would
be
index
pages
only
right,
or
at
least
I've
confirmed
that
they're
indexed.
Okay,
since
we
can,
we
configure
gsc
for
separate
subdomains.
A
No,
I
I
think
I
mean
I,
I
don't
know
what
what
the
specific
bug
there
there
is,
but
it
it
should
be
the
case
that,
even
if
it's
on
a
different
domain,
if
we
say
like
a
different
url
on
another
domain,
is
canonical
for
this
one
that
you
have
that
we
should
show
that.
So
it
shouldn't
be
the
case
that
we,
we
would
just
say.
Oh,
we
don't
know,
but
actually
we
do
know,
but
we
just
I
don't
want
to
tell
you
about
it.
G
Okay,
well,
it
looks
as
though
the
bug
may
have
been
fixed,
but
you
may
have
introduced
a
new
bug.
Oh
no,
okay
can
I
seem
completely
off
base
from
the
topic
that
should
be
canonicalized.
A
Okay,
if
you
can
drop
some
examples,
maybe
in
the
chat
here,
I
can
pick
that
up
afterwards
and
pass
it
on
to
the
team.
Can't
do.
Thank
you
much
sure.
Thanks
angie,
I
think
you
also
have
your
hand
raised.
A
M
Thank
you
for
doing
this,
so
I'm
doing
a
site
move
for
a
client,
and
I
had
a
few
questions
about
that.
So
we're
changing
the
domain
name,
so
they
they
want
to
kind
of
present
the
brand
as
more
modern,
so
just
changing
it
to
the
acronym
of
the
full
name
and
we're
not
removing
any
pages,
changing
any
content
on
pages
or
anything
like
that.
So
it's
going
to
just
be
doing
the
redirects
and
then
using
the
move
up
the
change
of
address
tool
and
search,
console
and
etc,
so
pretty
straightforward.
M
But
I
was
wondering
if
everything
should
be
redirected
so
like
the
sitemap
and
robots.txt
for
specifically
like
is
it
recommended
to
leave
both
the
old
site
map
up
and
the
new
site
map
up,
so
that
google
is
able
to
find
all
the
redirects
to
the
new
site?
Yes,
okay
and
then
for
the
robots.
M
I
saw
that
there
was
in
the
crawl
stats
support
document.
I
believe
there
was
it
said.
It
said
that,
like
200s
and
400s
were
successful,
robot
responses
and
429s
and
500s
were
unsuccessful,
did
not
mention
anything
about
redirects,
so
is
it
recommended
to?
You
know
leave
that
not
redirected,
so
that
google
is
still
able
to
crawl
from
the
old
site.
A
Or
I,
I
don't
think
it
matters
with
regards
to
the
redirect.
I
I
think
in
our
site
move
documentation.
At
some
point,
we
had
a
recommendation
that
you
have
an
empty
robot's
text
file
on
the
old
domain,
just
so
that
we
can
crawl
all
urls
and
then
find
the
redirect
to
a
new
one
and
recognize.
Oh,
it's
it's
now
blocked,
or
it's
a
404
or
whatever.
A
My
my
guess
is
that's
more
of
kind
of
like
super
small
optimization
with
regards
to
crawling
and
not
really
necessary,
so
in
particular
cycle
file
and
robots
text
files,
they're
they're
files
that
are
more
like
control
files
and
not
indexed
anyway.
So
if
they
do
or
do
not
redirect
is
it
it
doesn't
really
matter
with
regards
to
all
of
the
indexable
content.
A
That
is
something
that
is
is
kind
of
important
for
us,
in
the
sense
that
if
we
can
recognize
that
a
site
is
only
partially
moving,
then
we'll
kind
of
have
to
shift
into
a
mode
of
like.
Oh,
we
have
to
figure
out
what
actually
changed
here,
whereas
if
we
can
recognize
the
site
has
completely
moved
all
of
the
indexable
content
has
moved.
Then
we
can
shift
into
the
mode
of
like
oh
we'll,
just
transfer
all
of
the
signals
in
bulk
to
the
new
domain.
M
Okay
yeah,
so
we
are
doing
like
a
one-time
switch,
so
we're
not
moving
in
sections,
so
it'll
just
literally
be
like
flipping
the
switch,
and
I
guess
the
signals
will
be
started.
M
We'll
start
processing
will
be
processed
right
away,
yeah,
okay,
yeah,
ideally
yeah,
okay
and
then
actually
on
the
note
of
like
site
signals,
because
I
know
that
these
days
it's
you
know
we
talk
about
how
pages
are
being
ranked
rather
than
domains
as
a
whole,
but
how
much
of
a
factor
are
the
site
signals
like
what
I'm
trying
to
ask
is
basically
say
everything
say
we
do
everything.
You
know
perfectly
we're
not
changing
anything
on
the
site
either.
So
everything
should
be
pretty
much
the
same.
M
Once
google's
finished
reprocessing
everything
can
we
expect
to
have
essentially
the
same
sort
of
performance
and
everything
as
we
had
before
it's
going
to
be
on
the
same
server
as
well.
So
the
only
thing
that's
changing
is
essentially
just
a
domain
name
or
you
know
what
about
new
pages
that
go
up
on
the
site
after
the
the
change,
because
it's
a
new
domain
that
has
had
no
previous
history?
M
Could
new
pages
be
a
little
bit
at
a
disadvantage
because
google
has
less
site
signals,
or
I
guess
basically,
how
much
site
how
much
of
the
site
signals
have
to
do
with
that.
A
So
if,
if
there's
nothing
kind
of
weird
associated
with
a
new
domain
and
the
the
website
really
does
a
clean
move,
then
that
should
be
completely
fine.
I
think
it's.
It's
always
something
where
you
don't
completely
know
what
to
expect,
because
it's
it's
a
different
domain.
You
can't
really
try
it
out
ahead
of
time,
so
it's
always
a
little
bit
of
uncertainty
involved.
A
So
my
recommendation,
there
is
just
to
make
sure
that
you're,
really
tracking
all
of
the
details
that
you
have
a
big
spreadsheet
with
all
of
the
the
checklist
items
to
to
double
check.
So
that,
should
anything
weird
happen.
You
can
kind
of
be
certain
that
we
have
all
of
these
basics
covered,
and
it's
really,
I
don't
know
something
kind
of
obscure
that
you
couldn't
have
known
ahead
of
time
or
otherwise.
You
can
go
through
the
list
and
see.
M
Okay,
perfect
and
then
my
last
question
was
so
in
the
site
move
documentation.
It
does
mention
that
we
should
expect
rankings
to
fluctuate,
and
I
was
just
kind
of
thinking
about
like
the
process
of
how
google
would
reprocess
those
pages
and
how
that
would
actually
affect
the
ranking.
So,
for
example,
like
is
it
more,
you
know
if
I
have
a
page
that
on
the
on
the
old
site,
that's
currently
ranking
for
position,
one
on
a
certain
keyword.
M
If
we
do
the
re,
when
we
do
the
redirect
when
google
discovers
it
is
there
a
period
before
I
guess,
the
crawling
and
sort
of
re-indexing
happens
where
it
would
actually
drop
out
of
the
search
results
before
being
replaced
by
the
new
page.
If
everything
is
good
or
is
it
if
it
crawls
it
and
reprocesses
it
immediately
or
sorry,
or
does
the
old
page
just
stay
there
until
the
new
page
is
kind
of
reprocessed.
A
Yeah,
so
essentially
what
happens
there?
Is
we
switch
to
canonical?
So
we
would
have
the
old
page
index.
We
would
start
seeing
the
redirect.
We
would
follow
the
redirect
see
that
the
same
content
is
there
and
then
our
systems
would
say.
Oh,
it
looks
like
it
moved
to
this
new
url
and
we
would
just
switch
that
over.
It's
not
the
case
that
it's
like
it
would
fall
out
first
and
then
be
re-indexed
again,
it's
really
kind
of
like.
Oh,
we
see
this
connection.
We
see
both
of
these
pages.
A
We
can
just
switch
it
over
to
the
new
one,
so
it
shouldn't
be
the
case
that
there's
like
a
hole
with
regards
to
traffic,
but
usually
with
with
all
site
moves.
You
have
this
period
of
there's
some
things
associated
with
the
old
sites,
some
things
associated
with
a
new
site,
and
it
takes
a
little
bit
of
time
to
shift
the
majority
of
things
over
in
a
lot
of
the
site.
Moves
that
I
looked
at
for
for
double
checking.
A
A
Sure
we
we
have
tons
of
stuff
submitted
as
well,
but
it
seems,
like
I
don't
know,
with
the
the
hands
and
and
such
it
seems
to
be
working
fairly.
Well,
so
I'm
going
to
focus
on
questions
from
here
and
maybe
add
some
comments
to
the
questions
that
were
submitted
so
that
those
don't
completely
get
lost
all
right.
I
think
kadu.
N
Yeah
yeah
it's
right!
Thank
you,
john,
for
this
opportunity
and
my
question
is
more
about
web
vitals
because
we
have
an
education
platform
and
many
of
our
requests
are
made
from
logarithmic
users,
and
basically
we
treat
you
like
the
users
different
from
our
library
users
and
the
same
page.
We
will
load
a
bit
more
stuff
on
a
little
more
steps
for
longer
to
users,
and
this
makes
the
page
much
more
deficient
on
web
vitals.
A
A
I
don't
know
what
what
the
exact
guidance
here
is
from
from
the
core
web
vitals
side,
though
so
I
I
would
double
check
specifically
with
regards
to
chrome
in
the
crux
help
pages
to
to
see
like
how
that
would
play
a
role
in
your
specific
case.
A
Thank
you,
john
darcy,
john
how's.
It
going.
O
O
So
I'm
wondering
if
this
situation
makes
sense
and
what
are
the
potential
risks
involved
here
where
the
the
site
is
going
to
exist
in
in
two
parts,
one
is
like
a
the
content-focused
part
of
the
site
and
then
the
other
is
the
e-commerce
focused
part
of
the
site,
and
so
you
would
have
you
know
shop.mysite.com
and
then
your
e-commerce
site
on
on
the
subdomain.
O
Would
you
recommend
a
couple
questions?
Would
you
recommend
that
strategy?
What
are
the
risks
involved
and
then
how
much
gamestop
stock
do
you
own.
A
Oh
man
yeah,
I
don't
know
about
the
last
one.
That's
so
weird
such
a
weird
situation
throws
me
off
completely
yeah
yeah,
so
I
I
think
to
kind
of
back
up
a
bit.
We
we
regularly
talk
with
the
search,
leads
about
subdomains
versus
subdirectories
and
tell
them
like.
Oh
seos
are
so
obsessed
about
subdirectories
and
such,
and
they
always
tell
us
like
they
should
just
use
whatever
makes
sense,
like
our
system
should
be
able
to
deal
with
subdomains
and
subdirectories,
essentially
in
the
same
way.
A
So
I
I
think,
there's
some
more
second
order
effects
that
some
people
are
seeing
there,
but
I
don't
think
it's
something
where
I'd
say
like
you
will
automatically
have
a
bonus
if
you
go
to
subdirectories
or
if
you
go
to
sub
domains
kind
of
things.
So
if
you
have
your
shop
on
a
separate
subdomain
and
that's
what
works
well
for
you
with
regards
to
tracking,
and
all
of
that
then
I
I
would
try
to
keep
that.
O
The
problem
that
we
have
here
is
a
technology
problem
and
whether
the
customer
wants
to
use
shopify
for
the
ecommerce
side,
but
not
for
the
content
side
right.
I
think
shopify
can't
install
on
a
subfolder,
so
you
you,
you
feel
that
it
still
could
work.
Just
fine.
Would
google
decide
to
link
those
and
consider
them
one
site?
Are
they
always
gonna
be
considered
two
sites?
No
matter,
no
matter
what.
A
It
it
depends
a
little
bit.
I
I
think
in
a
situation
where
you
just
have
two
sub
domains,
then
probably
we
would
treat
those
as
separate
sites.
If
you
have
a
lot
of
different
sub
domains,
then
we
might
see
like
oh,
like
they're,
using
wild
card
sub
domains
as
categories
for
example,
then
that
would
be
a
clear
sign
that
actually
this
is
one
site.
We
should
treat
that
as
one
thing
I
think
in
a
case
where
you
have
content
on
one
side,
one
sub
domain
and
the
shop
on
the
other.
A
I
I
really
don't
see
a
problem
also
with
like
competing
against
each
other,
because
usually
people
come
with
one
intent
and
if
they
want
the
product,
they'll
find
the
product
pages.
If
they
want
information,
they'll
find
the
informational
pages.
It's
not
that
these
are
competing
against
each
other
or
otherwise
kind
of
like
annoying
each
other
in
search,
okay,
cool
thank.
A
Q
Can
you
hear
me?
Yes,
okay,
hello,
hey
thanks
for
having
me
and
thanks
for
doing
these
sessions.
It's
great!
It's
really
good!
I
have
a
few
questions
regarding
search.
Okay,
so,
first
of
all,
we
had
an
we
had
a
review
of
of
iphone
that
came
out
and
first
for
some
reason
it
ranked
lower
than
our
first
impressions
article
that
we
did
that
covered
reviews
from
other
magazines
all
over
the
world.
Q
But
you
know
we
are
really
really
strong
locally
in
our
country
and
we
had
a
review
like
really
really
good
review
and
it
was.
It
was
below
our
article
that
covered
the
first
impressions
after,
like
one
or
two
months,
we
we
noticed
that
we
were
missing
the
review
schema
with
the
rating
and
and
stuff
and
the
price.
Q
A
A
What
might
have
happened
is
that
you
changed
the
page
enough
that
our
system
said.
Oh,
we
need
to
reconsider
how
we
kind
of
index
this
page
and
then
based
on
that
we
kind
of
reconsidered
the
ranking,
but
that's
that
shouldn't
be
related
to
adding
structured
data
to
a
page.
Essentially,
so
it's
not
the
case
that
every
review
needs
to
have
review
structured
data
on
it.
Q
That's
exactly
that's
what
I
thought:
okay,
so
and
also
with
this
do
the
missing
fields.
You
know
in
schema,
org,
the
in
the
review
type
to
the
missing
field
like
brand
sku
description,
aggregate
rating
and
isbn
do
these
matter.
If
they're
missing,
because
I
see
that
google
only
requires
the
three
the
price,
the
name
of
the
product
product
and
that's
what
I
forgot
rating.
A
Yeah,
so
if
you
have
the
requirements
covered,
then
we
would
show
that
in
the
rich
results
and
the
rest
are
really
more
optional,
it's
not
at
least
as
far
as
I
know,
it's
not
the
case
that
we
would
rank
things
more.
If
you
have
more
of
the
fields
filled
out.
Q
Okay,
okay,
and
do
that
as
good
as
google?
I
know
that
you
and
search
results
that
google
only
uses
like
you
know
all
versions
that
that
find
content
on
the
site,
but
do
the
meta,
meta
tags,
description
and
keywords
matter
at
all
for
results.
A
We
we
don't
use
the
keywords
meta
tag
at
all,
so
that,
like
you,
can
do
whatever
you
want
with
it.
I
I
don't
think
any
search
engine
uses
that
anymore
the
description
we
use
as
as
a
guide
for
the
description
or
the
snippet
that
we
show
in
search
it's
not
always
purely
from
the
description
meta
tag,
but
for
for
a
lot
of
cases
it
is
something
that
we
use
there.
Q
Yeah,
I
see
all
right
and
we
received
an
email
actually
yesterday
and
today
for
our
web
page
for
search
console
that
you
launched
a
new
service
or
something
that
grouped
all
the
subdomains
and
subdirectories
and
http
and
https
into
one
domain.
And
so
we,
you
know,
verified
the
domain
and
everything
and
we
still
don't
see
the
data
that
we
see
for
our
https
www
website.
Will
this
show
up
eventually.
A
Yes,
the
the
data
sometimes
takes
up
to
a
week
to
be
completely
visible
in
search
console,
so
some
features
a
little
bit
faster.
Some
features
take
a
little
bit
more
time,
but
that's
kind
of
normal
that
it
takes
a
little
bit
of
time
to
be
visible,
and
I
think,
with
this
message
in
particular,
we
sent
it
out
when
we
noticed
that
sites
are
not
completely
verified
in
search
console
that
maybe
you
have
traffic
to
the
https
version
and
you
have
http
verified,
that's
something
we.
A
Q
I
see
perfect
and
we
also
noticed
that
our
sitemaps
were
not
indexing
properly
or
you
know
loading
properly
in
search
console
and
it
was
fine
for
for
a
few
years
I
mean
you
know
no
problems,
but
like
last
week
we
noticed
that,
for
some
reason,
the
search
console
couldn't
load
our
site
maps
from
the
sitemap
index.
We
have
an
index
file.
You
know
that,
with
with
all
the
sitemaps
the
parts
and
it
loaded
most
of
them,
but
the
ones
that
matter
the
most
the
posts
they
just
couldn't
load
it.
Q
I
think
I
think
it's
a
it's
a
bug
because
we
added
some
some
parameters
into
the
url
and
it
loaded
fine.
So
it
shouldn't
be.
You
know
better
yeah,
obviously,
okay
and
then
last
question.
Sorry
for
that,
then
we
had
a
review
for
airpods
max
we're
the
first
in
the
country
to
have
this,
both
the
product
and
review-
and
I
just
don't
know
why
we
still
don't
show
up
in
the
results
and
it's
like
really
annoying.
A
Yeah,
I
I
don't
know
I
can't
make
you
rank
automatically
higher,
so
the
the
one
thing
I
would
watch
out
for
is
if,
if
the
page
is
indexed
or
not,
if
it's
not
indexed,
then
usually
that's
more
of
a
technical
thing
that
you
can
work
to
improve,
but
if
it
is
indexed
and
it's
just
not
ranking
the
way
that
you
want
it's
it's
really
hard
for
us
to
kind
of
like
say
this
is
a
big
problem
or
not
a
big
problem.
So
what
what
I
would
also
do?
A
There
is
maybe
post
in
the
help
forum
and
kind
of
the
specifics
of
the
url
that
you're
using
the
queries
that
you're
looking
at,
especially
if
you're
looking
at
a
specific
country,
maybe
those
details
as
well,
and
they
they
can
take
a
look
at
that
there
and
escalate
that
to
us.
If,
if
appropriate,.
G
A
All
right
mark.
R
Yeah
hi
thanks
john.
This
is
more
like
a
like
a
european
focus
question.
We
have
a
cookie
content
layer.
Obviously
it's
iab
conform,
sending
out
the
correct
strings
and
everything.
So
my
first
question
was:
I
think,
if
I'm
not
mistaken,
google
mentioned
that
loading
layers
like
these
will
be
recognized
and
they
will
not
be
added
to
the
page
speed
index.
However,
when
I
do
check
the
domain
and
the
page
speed
index
inside
tool,
it
is
recognized
and
it's
meant-
or
it's
found
to
be
improvable.
R
However,
we
use
probably
the
fastest
cmp
on
the
market.
So
that's
really
nothing
to
improve
here.
Just
a
question
will
will
go
to
go
back
and
take
that
out
of
consideration
also
with
reference
to
may
or
what
do
you
think.
A
Essentially,
we'd
be
able
to
take
that
out
with
regards
to
indexing
the
content,
but
from
a
speed
point
of
view,
we
would
not
differentiate
between
kind
of
like
this
kind
of
banner
or
any
other
kind
of
banner.
So
essentially
from
from
a
speed
point
of
view,
it
is
something
we
would
see
as
something
that
users
would
see
when
they
go
to
the
page
and
that
would
be
taken
into
account
there.
So
I
don't
think
at
least
as
far
as
I
know
that
we
would
have
any
logic
to
say.
A
R
Well,
there's
there's
that
list
available
on
officially
registered
cmps
right,
so
we're
doing
something:
that's
legally
legally
obliged
and
yeah
we're
just
wondering
because
in
theory
a
competitor
who's
not
using
any
of
those
layers,
might
have
a
page
speed
advantage
and
when
php
is
com
becoming
more
and
more
important.
A
So
it's
less
a
matter
of
like
we
will
not
show
your
site
at
all
in
search,
but
essentially
other
people
have
the
same
kind
of
struggles
and
need
to
figure
out
the
same
kind
of
thing,
so
it's
kind
of
like
you're
competing
with
other
sites
that
have
the
same
problem,
so
it
makes
it
a
little
bit
more,
even
but
obviously
in
the
situation
that
you
mentioned
where,
if
someone
is,
let's
say
I
don't
know,
let's
call
it
rogue
and
doesn't
do
any
kind
of
banner
at
all,
then
that
would
be
something
that
we
would
say.
A
Well,
maybe
this
is
a
faster
page,
but
maybe
the
other
page
is
a
little
bit
slower,
but
it's
a
better
page
or
better
fitting
page
for
the
user,
and
then
we
would
still
rank
that
there.
So
it
it's
something
where
we
we
do
take
speed
and
usability
and
to
account
for
rankings.
But
it's
not
the
only
thing.
It's
like
the
content
is
still
by
far.
I
think
the
the
biggest
aspect
there.
A
Sure
raymond,
let's
see.
S
Hi
john,
so
I
also
posted
this
question
to
the
comments
for
the
video.
We
have
a
site
with
a
mega
menu
that
has
over
1
000
links.
It
used
to
be
that
this
mega
menu
back
in
2018
would
only
load
upon
user
action,
so
they
would.
S
You
know
when
the
user
hovered
above
the
nav
bar
majax
called
the
logos
links
at
some
point
in
2018
we
added
those
static
links
and-
and
you
know
again,
I
know
correlations
and
causation,
but
around
that
same
time
we
saw
a
big
drop
in
our
search
traffic.
S
We
are
nevertheless
retaining
a
clear
path
to
all
of
these
links
on
relevant
pages,
so
we'll
still
have
a
clear
crawl
path
to
those
links,
but
only
on
relevant
pages.
Rather
than
having
these
links
on
every
page.
You
know
you
know
thousands
mega
manuals
and
everything
so
we're
wondering
what
would
possibly
what
could
possibly
be
the
impact,
the
ramifications
of
removing
these
1000
mega
manual
links
of
static
points,
even
though
we
are
still
retaining
a
crawl
path
to
all
of
these
leaks
on
relevant
agencies.
A
Yeah,
I
I
think,
on
the
one
hand,
it's
kind
of
hard
to
say,
because
I
don't
know
how
how
the
rest
of
your
site
is
structured.
So
if,
for
example,
these
1000
pages
are
all
of
your
pages,
then
it
would
be
very
different
compared
to
say
these
1000
pages
are
your
categories
and
you
have
a
million
kind
of
subcategories
or
something
like
that,
but
in
general,
what
what
you're?
Looking
at
from
a
change
point
of
view,
is
going
from
a
more
of
a
flat
site
structure.
A
To
a
more
I
don't
know
deeper
site
structure
right.
I
don't
know
what
the
official
name
is.
You
can
use
silo
yeah
and
that's
something
where
sometimes
I
can
definitely
make
sense.
So
it's
it's
something.
We
we
sometimes
see
folks
kind
of
obsessing
about
limiting
the
crawl
depth,
for
example,
and
trying
to
make
it
so
that
googlebot
can
crawl
to
all
pages
in
a
very
quick
time
and
to
some
extent
I
think
that
makes
sense.
A
So,
in
particular,
if
we
know
this
category
is
associated
with
these
other
subcategories,
then
that's
a
clear
connection
that
we
have
between
those
parts
and
that
definitely
helps
us
to
understand
like
how
these
things
are
connected,
how
they
work
together
a
little
bit
better.
Whereas
if
it's
very
flat,
then
we
think
oh
all
of
these
are
equally
important
and
we
don't
really
know
which
of
these
are
connected
to
each
other.
A
So
from
from
my
point
of
view,
I
think
for
a
lot
of
sites,
it
makes
sense
to
have
more
of
a
pyramid
structure,
but
at
the
same
time
you
don't
want
it
to
be
such
that
it's
like
you
have
to
click
through
a
million
times
to
actually
get
to
the
actual
content
you
need
to
have.
I
don't
know
some
some
reasonable
number
of
clicks
essentially
to
to
get
to
the
content.
S
So
there
is
a
case
to
be
made
for
having
mega
menus.
However,
we
just
wanted
that
not
to
show
up
as
static
links
that
would
get
crawled,
but
you
know
still
make
it
available
to
be
used
as
through
a
user
action
for
a
user-induced
action
rather
than
just
having
them.
There
are
static
links,
but
we
still
are
we're
all
looking
to
have
a
siloed
site,
a
little
more
kind
of
a
parametrical
criminal
structure,
rather
than
something
that
has
where
we
have
indiscriminately
have
a
thousand
links
on
every
page.
S
You
know
so
yeah
we
we're
you
know.
We've
been,
we've
talked
to
a
number
of
seo
firms
and
they
told
us
well,
you
know,
if
you
do
this,
then
it
can
greatly
negatively
impact
your
site
because
all
of
a
sudden,
these
thousand
weeks
ahead,
you
had
all
all
these
pages
are
gone,
and
it's
not
really
true
because
are
planning
to
retain
those
links,
but
only
on
relevant
pages.
S
A
A
But
it's
not
the
case
that,
like
a
super
flat
structure,
is
going
to
be
better
than
a
a
kind
of
reasonable
pyramid
structure.
So
I
personally,
I
will
try
to
aim
for
more
of
a
pyramid
structure
just
to
make
it
so
that
it's
easier
for
us
to
understand
the
context
of
the
individual
pages
and
to
forward
the
signals
into
kind
of
related
areas
easier.
A
So
it's
something
where
I
understand
that
it
makes
sense
to
kind
of
get
more
input
on
on
the
options,
maybe
even
to
test
things
out
like
you,
take
one
category
and
say
I'll:
try
it
here
and
see
what
happens
with
regards
to
crawling
with
regards
to
indexing
with
regards
to
ranking
all
of
these
things,
because
it's,
it
is
quite
a
big
step
when
you
change
your
site
from
kind
of
like
a
super
flat
layout
to
more
of
a
pyramid.
A
Cool,
thank
you.
Let
me
pause
the
recording
here,
maybe
for
a
moment
I'll
be
here
for
a
little
bit
longer,
so
we
can
still
answer
some
of
the
questions
that
are
remaining,
but
if
you're
watching
the
recording
thanks
thanks
for
watching
along,
I
hope
you
found
this
useful
and
I'll
be
setting
up
the
next
batch
of
hangouts,
probably
on
monday
or
so
so
for
next
week
and
the
week
after
that,
all
right
thanks
a
lot
and
let
me
just
pause.