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From YouTube: English Google SEO office-hours from November 13, 2020
Description
This is a recording of the Google SEO office-hours hangout from November 13, 2020. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Watch out for new sessions, and add your questions at https://www.youtube.com/user/GoogleWebmasterHelp/community
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
the
first
google
search
central
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
here
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
jump
in
and
ask
questions
about
their
website
and
web
search.
This
is
the
the
first
kind
of
google
search
central
hangout,
but
essentially
it's
the
same
as
as
the
previous
hangouts
that
we've
been
doing,
and
the
name
has
changed
slightly
because
we
kind
of
rebranded
everything.
B
B
Now
they
have
planned
to
get
rid
of
their
second
brand,
which
they
use
for
the
western
australia,
and
they
want
to
use
a
melbourne
brand
for
inter
australia,
and
they
want
to
concentrate
both
brand
now,
the
diversity
they
have
for
the
western
australia.
They
are
going
to
remove
the
website
and
we
are
thinking
whether
we
should
use
301,
redirection
or
canonical,
so
that
we
can
still
get
the
ranking
of
the
western
australia
website
to
melbourne
itself.
A
A
C
About
something
regarding
actually
regarding
google
news,
because
there
are
so
many
surfaces
out
there,
you
have
the
top
stories.
You
have
the
new
sub
in
google
search
and
you
have
the
google
news
app,
I
guess
or
different
surface.
So
are
they
all
operating
under
different
kind
of
algorithms?
Decisions?
C
But
you
cannot
they're
not
being
shown
for
regular
queries
where,
as
for
the
top
stories
or
the
news
tab,
they
just
show
up
fairly
well.
A
I
don't
know
all
of
the
details
around
google
news,
so
that's
that's
kind
of
the
one
aspect
there,
but
for
top
stories
and
the
the
kind
of
the
news
tab
in
in
search
from
from
our
point
of
view,
those
are
essentially
just
specific
variations
of
search.
So
that's
something
where
any
any
website
could
appear.
A
It
doesn't
necessarily
need
to
be
a
news
website.
It
doesn't
necessarily
need
to
be
listed
in
google
news,
so
those
are
essentially
just
kind
of
variations
of
search
and
for
these
different
variations,
because
we
think
the
intent
is
slightly
different
there.
There
are
definitely
different
kind
of
ranking
algorithms
at
play
there,
and
I
assume
in
google
knows
they
have
their
their
whole
a
whole
set
of
their
own,
ranking
algorithms
that
they
use
for
for
kind
of
that
that
part
but
yeah.
A
Oh
I'm
in
google
news-
and
I
focus
on
this
and
I'm
also
in
web
search-
and
I
see
myself
here,
but
on
the
other
hand,
it
also
keeps
it
a
little
bit
exciting
because
you
have
more
opportunities,
more
different
ways
to
appear
and
more
things
that
you
could
be
focusing
on
slightly
differently
than
your
competitors
could
be
focusing
on.
C
Right,
I'm
I'm
I
I
don't
see.
This
is
a
problem
having
multiple
services
and
like
each
one
has
that
takes
its
own
decisions
in
terms
of
what
they
should
show
or
not.
I'm
just
I'm
just
worrying
about
you
know,
there's
a
big
discrepancy
when,
on
a
few
surfaces,
everything
seems
to
be
okay
and
on
another
one.
A
C
Okay,
they
do
have
a
support
team,
but
unfortunately
they
are
not
very
helpful.
C
Okay,
now
that's
unfortunate
yeah.
Do
you
know
if
there
are
any
office
hours?
I'm
not
sure
if
I
don't
think
so.
No,
no,
okay!
So
the
support
you
know
form
is
probably
the
only
yeah.
A
D
Hi
john,
can
I
follow
up
on
that
really
quickly
sure
so
speaking
specifically
to
the
news
tab
in
search,
if
I'm
at
a
site-
and
I
search
for
my
site
specifically
and
I'm
seeing
the
articles
being
listed,
not
in
chronological
order
is
there
something
I
should
be
worried
about
with
that
for
other
for
other
competitors.
I
see
that
theirs
are
showing
at
least
correctly
in
my
view,
but
from
what
I'm
seeing
I'll
see
something
three
weeks
ago
versus
seeing
something
20
minutes
ago.
That's
something
concerning.
I
should
kind
of
look
into.
A
I
don't
know
I
actually
don't
know
if
they're
supposed
to
be
in
chronological
order
or
if
that's
just
how
they
sometimes
end
up.
One
thing
you
could
do
is
try
to
double
check
that
we
can
recognize
the
date
of
your
pages
properly.
A
A
One
of
the
things
I've
noticed
is
that,
on
some
sites,
the
article
date
is
kind
of
less
prominent
or
less
less
clear
for
us
to
understand,
and
we
might
pick
up
a
date
within
the
body
of
the
article
or
from
from
a
sidebar
somewhere.
Instead,
we
we
have
a
help
center
article
on
on
how
to
specify
dates
on
your
pages
and
the
important
part.
A
But,
like
I
said
I
don't
know,
if
they're
supposed
to
be
in
chronological
order,
I
would.
I
would
assume
that
it's
not
necessarily
always
the
case
similar
to
in
web
search
where,
if
you
search
for
for
a
website,
sometimes
we
show
the
home
page.
Sometimes
we
don't
show
the
home
page
as
a
first
result.
A
Do
orphan
sub
pages,
so
subpages
without
internal
links
with
duplicated
or
low
quality
content
have
negative
impact
for
a
website
overall.
So
I
I
think
I
I
wasn't
quite
sure
exactly
which
which
direction
this
this
question
goes
to.
A
So
it's
hard
to
say
exactly
what
what
would
be
helpful
for
you
in
in
this
particular
case
in
particular,
if
you
have
pages
that
don't
have
internal
links
pointing
at
them
so
pages
that
are
hard
to
find
from
crawling,
then
usually,
google
search
will
assume
that
these
are
not
very
critical
for
your
website,
because
you're,
essentially
hiding
away
from
from
people
who
are
clicking
around
within
your
website,
and
if
we
assume
that
you
think
they're
not
very
critical
for
your
website,
then
probably
we
won't
give
them
as
much
weight
in
search
and
if
we
don't
give
them
as
much
weight
in
search.
A
Then
it
doesn't
really
matter
that
much.
What
you
actually
have
on
those
pages,
so
that's
kind
of
the
the
one
aspect
there.
If
you
have
pages
within
your
site
that
you're
not
linking
to
at
all
then
like,
we
don't
really
know
what
what
you
want
to
tell
us
with
that,
and
if
those
pages
are
duplicate
or
low
quality
content,
and
we
don't
give
them
much
weight,
then
it
doesn't
really
matter
that
much.
A
So
those
are
kind
of
the
the
two
aspects
that
I
would
look
at
there
in
search
console.
I'm
seeing
cls
issue
more
than
.25
on
mobile.
How
does
this
affect
seo?
Even
if
it's
not
affecting
user
experience?
Good
question,
so
I
think
so
so
cls
is
a
metric
from
the
core
web
vitals
cumulative
layout
shift,
I
believe,
which
is
basically
a
measurement
for
how
much
of
a
page
shifts
when
a
page
is
loaded.
A
A
We
introduced
the
core
web
vitals
earlier
this
year
and
our
plan
is
to
start
using
them
as
a
part
of
the
page
experience
factor
for
ranking
in
search.
I
think
in
may
next
year.
I
think
we
announced
so
at
the
moment.
That's
not
something
that
would
be
affecting
your
seo
in
may.
That
might
be
affecting
your
seo,
because,
if
you're
not
reaching
kind
of
that
good
bar
with
regards
to
the
core
web
vitals,
then
that's
something
that
could
have
a
negative
effect
on
on
your
site's
ranking,
so
yeah.
A
So,
if
you're
seeing
very
different
metrics
when
you
test
it
internally,
then
that's
something
where
you
might
want
to
kind
of
figure
out.
Well,
why
am
I
seeing
this
difference?
What
do
I
need
to
do
so
that
I
can
better
reproduce
what
my
users
would
be
seeing.
A
Which
is
best
rel,
no
follow
or
rel
equal
sponsored
for
outgoing
affiliate
links.
From
our
point
of
view,
both
of
these
are
are
possible
so
for
affiliate
links.
We
generally
recommend
specifying
that
these
should
not
be
passing
page
rank
or
any
of
the
other
search
signals,
and
you
can
do
that
with
rel
equals
no
follow
or
religious
sponsored.
A
You
can
also
combine
these,
so
in
particular
some
search
engines,
don't
use
rel
sponsored
yet
so
you
could
easily
use
rel
nofollow
sponsored
on
these
outbound
links
and
you're
essentially
covered
from
our
point
of
view.
We
prefer
having
a
clear
specification
with
rail
equals
sponsored,
but
that's
really
just
so
that
we
understand
your
site
a
little
bit
better.
It's
not
that
there's
a
kind
of
a
big
seo
difference
with
regards
to
handling
them
with
no
follow
or
with
sponsored
also
for
the
more
common
kinds
of
affiliate
links.
A
We've
generally
seen
a
lot
of
those
already
for
a
longer
time,
so
we're
able
to
handle
those
ourselves.
It's
not
the
case
that
you'll
have
any
kind
of
automatic
penalty
or
any
other
search
issues.
If
you
don't
clearly
specify
your
affiliate
links,
it
just
helps
us
because
you're
kind
of
being
a
little
bit
more
deliberate
on
saying
well
these
links,
I
don't
need
you
to
pass
any
signals
to.
A
Two
questions:
why
does
the
organic
click-through
rate
drop
with
the
exact
same
ranking
for
two
different
time
periods?
This
is
a
pattern
we've
started,
seeing
with
some
of
our
keywords:
yeah.
I
don't
think
there's
any
particular
reason
from
our
side
why
the
click-through
rate
would
be
dropping
if
nothing
else
is
changing
in
the
search
results,
but
rather
that
sounds
more
like
well.
Things
are
changing
for
the
users
and
that
could
be
because
maybe
your
snippet
or
your
title
isn't
this
clear
to
users
or
doesn't
match
what
they
are
looking
for.
A
It
could
be
that
users
are
just
searching
for
different
kinds
of
content.
It
might
be
that
people
are
are
searching
more
or
people
are
searching
less
for
those
particular
queries.
A
These
are
essentially
changes
more
on
the
user
side
than
on
google
side,
because
if
we
show
your
result
in
the
same
position
for
these
searches,
then
essentially
potentially
you
could
be
getting
the
same
click-through
rate,
but
what
users
actually
do
is
not
something
we
can
control
it's
more
up
to
the
user
and
oftentimes
click-through
rate
is
something
that
you
can
slightly
affect
by
working
with
your
titles
or
your
descriptions
to
make
them
a
little
bit
clearer.
A
That's
something
we
we
sometimes
see
with
our
documentation.
For
example,
we've
been
going
through
a
lot
of
our
documentation
to
figure
out
what
what
we
should
be
watching
out
for,
as
we
did
the
big
migration
or
started
the
migration
and
one
of
the
things
we
notice
is
sometimes
our
documentation
ranks
for
things
like
video
and
people.
A
Searching
for
videos
are
definitely
not
looking
for
structured
data
markup
that
they
can
put
on
videos
they're,
probably
looking
for
videos
directly
and
if
we
look
at
the
overall
click-through
rate
of
our
site,
then
when
people
search
for
video
and
we
show
our
structured
data
documentation,
there,
then
probably
our
click-through
rate
really
drops,
because
it's
like
lots
of
people
are
searching,
we're
kind
of
ranking
in
the
same
places,
but
we're
showing
in
in
search
results
that
are
irrelevant
for
our
sites
that
we
don't
really
care
about,
and
that
would
change
the
overall
metric.
A
So
if
you're
purely
looking
at
the
overall
click-through
rate,
then
probably
you're
missing
a
lot
of
details
that
matter
a
little
bit
more
and
then.
The
second
question
is
google's
domain
or
site
diversity
update,
launched
during
june
2019,
and
it
doesn't
seem
to
be
working
as
we're
continually
seeing
more
than
three
to
four
results
from
the
same
site
for
certain
non-branded
queries.
A
Please
shed
some
light
on
this.
Oh
no,
I
see
people
nodding
okay,
so
in
in
general,
we
we
don't
have
a
restriction
on
the
number
of
times
that
a
site
can
appear
in
search,
and
it
can
happen
that
a
site
appears
once
in
a
search
result.
It
can
happen
that
it
appears
five
six
seven
more
times,
even
in
the
same
search
results
page
and
from
our
point
of
view,
it's
not
not
a
bug
when
a
site
appears
more
often
it's
something
that
sometimes
makes
sense
for
users.
A
There
would
be
to
have
specific
examples,
so,
if
you're
seeing
things
for
kind
of
generic
queries,
where
you're
seeing
the
same
site
appearing
very
often
in
the
search
results
and
they're,
very
good
other
results
that
we
should
be
showing
instead,
please
send
us
some
examples,
so
that's
that's
the
best
way
to
to
handle
this
on
our
site,
especially
if
you
have
something
that's
really
obvious,
where,
if
you're
searching
for
kind
of
a
generic
term-
and
you
find
all
of
the
whole
page
filled
with
the
same
site-
and
there
is
a
lot
of
other
good
content
for
that
available-
then
that's
something
we
can
pass
on
to
the
search
quality
team
here
and
usually
they
take
these
reports
and
they
try
to
figure
out.
A
E
Because
I
only
mentioned
it
because
we've
had
we
see
that
I've
seen
that
happening
more
now,
similar
to
what
happened
four
or
five
years
ago,
but
I
I
think
the
we
try
and
be
honest
with
ourselves
and
separate
what
is
a
brand
and
what
isn't
because
they
are.
You
know
our
sites
are
experienced,
days.com
and
experiencegifts.com.
E
Now
those
are
brands
but
they're
also
very
generic
terms
as
well.
So
sometimes
it's
very
difficult
to
determine
whether
or
not
for
google
to
determine
whether
that's
a
brand
search
or
whether
that's
just
a
generic
search
and
we
we
have,
but
we
have
seen
an
uptick
in
those
first
pages
having
four
to
six
queries
of
some
of
the
same
science.
E
Sorry
results
in
the
same
site
rather
than
what's
been
going
on
over
the
last
three
or
four
years,
but
there
was
there's
all
it
also
goes
in
cycles
where
every
three
or
four
years
this
looks
like
it
happens.
It
looks
like
you
guys.
There
are
doing
something
and
then
go.
I
know
that
that
didn't
that
didn't
work.
So
that's.
A
I
mean,
if
you
have
any
examples,
send
them
my
way,
I'm
happy
to
to
pass
them
on
to
the
team.
It's
it's
something
where
sometimes
the
examples
that
I
see
on
twitter
are
very
kind
of
hand-picked
and
as
soon
as
you
kind
of
vary,
the
query
slightly,
you
realize.
Well,
actually
it's
just
one
very
specific
case
yeah,
where
that's
happening
but
like
I,
I
think
if
you
especially
if
you
have
a
site
that
is
kind
of
with
a
generic
name
or
well,
it's
not
not
very
generic.
I
guess
people
know
you
by
now
right.
E
But
it's
still
those
two
words
also
sum
up:
our
industry.
People
can
be
searching
for
our
competitors,
but
they're
looking
for
a
driving
experience
day
and
it's
very
difficult
for
you
to
determine
whether
they're
looking
for
us
or
just
what
someone
else
sells.
That's
similar
to
to
us
it's
one
of
the
things
we
have
to
cope
with,
but
we
get
huge
benefits
from
having
that
domain
as
well,
not
that
an
exact
match
domain
matters,
anyone,
but
we
still
do
get
some
benefit.
So
we're
kind
of
you
know
we're
on
the
fence
about
it.
A
A
Does
google
have
any
special
criteria
for
search
terms
like
best
or
top,
for
instance,
might
best
surgeon,
beverly
hills,
favor,
the
site
or
page
most
optimized
for
the
word
or
phrase
best
or
are
there
other
unique
data
sets
used
by
google?
For
these
particular
queries
like
number
of
google
reviews,
stars,
on-page,
appearance,
etc?
A
A
So
that's
something
that
you
also
see
with
with
a
lot
of
the
near
me
type
queries
where,
for
for
a
long
time,
our
algorithms
were,
I
guess,
more
basic
in
a
sense
in
the
way
that
people
would
optimize
their
site
for
near
me.
A
Queries
where
it'd
be
like
pizzeria
near
me,
and
you
would
have
a
page
on
your
site
that
is
called
like
pizzeria
near
me,
which
isn't
particularly
useful
if
you're,
just
in
one
location,
but
I
I
have
seen
some
sites
kind
of
appear
in
the
search
results
because
of
the
the
things
that
they
did
there
and
I,
as
far
as
I've
seen.
This
is
something
that
we've
gotten
better
and
better
at
understanding
and
figuring
out.
A
Okay,
this
is
actually
the
search
query,
and
this
is
more
of
a
qualifier
that
doesn't
necessarily
need
to
be
on
the
page
itself,
and
I
assume
something
similar
like
that
would
apply
for
for
queries
like
best
or
top,
where
we'd
have
to
focus
a
little
bit
more
on
things
that
are
outside
of
that
page
to
figure
out
like.
Is
this
really
the
best
one
to
show,
or
are
people
looking
for
a
list
of
these
particular
kinds
of
businesses,
to
try
to
figure
out
like
what
what
we
should
be
showing
there?
A
So
that's
something
where
I
I
can
imagine
that
sometimes
it's
useful
to
include
these
kind
of
words
on
your
site,
but
probably
in
the
meantime,
our
algorithms
are
a
little
bit
more
focused
on
things
that
are
outside
of
just
purely
matching
those
individual
words
if
there's
a
huge
website,
if
a
huge
website
updates
all
its
data
in
a
single
day,
why
isn't
that
that
a
crawl?
Is
it
difficult
for
the
crawler
to
go
through
it
all
at
once?
A
I
guess
it
can
be
very
difficult
to
crawl
a
a
huge
website
all
at
once,
so
that's
definitely
tricky.
I
think
there
are
multiple
things
that
come
into
play
here.
On
the
one
hand,
we'd
have
to
recognize
that
a
larger
website
is
updating
all
at
once
and
based
on
that,
then
try
to
figure
out.
A
How
do
we
schedule
the
recrawling
of
all
of
these
urls
and
that's
something
you
can
sometimes
help
with
with
a
siteback
file
to
let
us
know
that
all
of
these
urls
have
changed
and
we
should
go
up
and
try
to
refresh
as
much
as
possible
of
what
we
can
do
there
and
in
general.
Our
crawling
is
split
into
two
kind
of
general
buckets
or
maybe
three.
I
guess.
On
the
one
hand,
we
want
to
discover
new
content
on
your
website.
A
We
want
to
discover
what
what
is
happening
that
is,
is
particularly
new
on
your
site,
so
we'll
go
off
and
crawl
new
things
and
things
that
we
haven't
seen
before
and,
on
the
other
hand,
we'll
also
go
off
and
try
to
update
and
refresh
the
crawls
that
we've
done
so
far
in
the
past
and
trying
to
figure
out
like
which
of
these
pages
have
changed
and
balancing
these
two
sides
is
sometimes
a
bit
tricky.
A
So
that's
something
where
we
we
have
to
figure
out.
How
much
do
we
need
to
spend
on
refreshing?
How
much
do
we
have
to
spend
on
discovering
new
content?
How
much
do
we
need
to
spend
on
things
like
the
homepage
of
a
website
so
that
we
make
sure
that
we
don't
miss
anything
along
the
way
and
all
of
that
kind
of
comes
together
in
a
general
topic
of
crawl
budget,
in
the
sense
that
we
kind
of
can
figure
out
like
how
much
we
want
to
spend
on
each
of
these
parts?
A
But
how
much
can
we
actually
crawl
from
your
website
without
causing
any
problems
and
crawl
budget?
Is
something
we've
written
a
blog
post
about
that?
I
think
a
few
years
ago
that
primarily
focuses
on
two
aspects.
On
the
one
hand,
how
much
can
your
server
kind
of
sustain
like
we
don't
want
to
cause
any
problems
on
your
server?
We
want
to
make
sure
that
users,
when
they
go
to
your
site,
that
they're
not
confronted
with
a
really
slowed
down
server,
because
search
engines
are
crawling
all
the
time.
A
So
that's
something
we
try
to
figure
out
automatically
and
on
the
other
hand,
we
need
to
balance
the
demand
from
our
side
like
how
much
we
think
we
need
to
crawl
from
this
website,
and
some
of
that
comes
from
understanding.
How
much
we
need
to
refresh
so
essentially,
what
happens
with
a
larger
website
is
we'll
try
to
refresh
all
of
the
the
data
that
we
have
with
with
the
website
within
over
the
course
of
maybe
a
month
to
three
months
to
maybe
six
months.
A
So
that's
kind
of
the
the
general
crawling
that
we
do
across
a
website.
So
if
we
don't
have
any
other
signals
at
all
from
a
website,
we'll
probably
have
like
somewhere
between
three
months
and
six
months
time
to
refresh
all
of
the
content
there.
A
Go
so
usually
what
happens
when
we
recognize
that
a
site
does
larger
scale
updates
is
we'll
try
to
refresh
as
much
as
possible
as
quickly
as
possible,
so
we'll
try
to
get
that
in
within
a
couple
of
days
and
essentially
we'll
try
to
focus
on
the
most
important
pages
first.
So
the
pages
that
users
would
end
up,
seeing
those
are
the
ones
that
we
try
to
refresh
as
quickly
as
possible
and
then
there's
a
whole
bunch
of
other
pages
that
also
updated
but
which
we
know
are
very
rarely
shown
in
search.
A
A
A
F
There's
an
opportunity
in
the
google
search
console
to
let
you
know
about
the
website
has
changed
or
updated,
or
something
like
that
forgot
the
name
of
that
specific
thingy.
But
it's
it's
been
off
for
a
couple
of
weeks
now,
and
you
mentioned
on
twitter
that
this
is
just
for
fixing
purposes
or
something
like
that.
F
So
my
question
would
be:
do
you
have
any
updates
on
when
that
project
is
going
to
be
relaunched
and
the
other
question
would
be,
would
you
would
you
guys
at
google
think
about
bulk
uploading.
F
And,
frankly,
when
I
have
like
10
20
websites
that
I
updated
for
some
reason
and
I
have
to
type
in
every
url
alone,
and
then
there
is
that
captcha
I
have
to
go
through
and
several
clicks
to
be
made,
and
I
think
it's
only
like.
Even
if
I
work
with
several
tabs,
it's
like
10
tablets,
the
max
which
is
allowed
or
something
so
a
bike
upload
function
would
be
really
really
helpful.
Sometimes.
A
Oh
bulk,
bulk,
okay,
I
am
understood
you,
okay
yeah.
I
I
struggle
with
this
because
my
my
general
feeling
is:
if,
if
we
have
a
way
of
sites
to
tell
us
that
the
pages
have
changed
or
that
need
to
be
updated,
then
we
should
try
to
find
a
way
to
automate
that
as
much
as
possible.
A
So
instead
of
telling
you
that
you
need
to
go
and
kind
of
fill
out,
this
form
or
upload
a
special
file
with
all
of
the
urls
or
something
like
that
and
then
go
through
the
captchas.
And
all
of
this
I,
I
think
our
systems
should
be
set
up
in
a
way
that
they
can
automatically
handle
this,
and
we
essentially
have
a
system
to
do
that
which
is
all
of
the
sitemap
stuff.
Where
you
can
say
well,
this
page
has
changed,
and
google
should
refresh
that
as
quickly
as
possible.
A
In
my,
my
general
sense
is
that
if,
if
you
go
to
the
effort
and
say
well,
these
10
20
pages
have
changed,
I
will
even
fill
out
a
captcha
to
prove
it
to
you.
Then
it
feels
like.
Maybe
we
should
find
a
way
to
trust
your
sitemap
files
a
little
bit
better
so
that
you
don't
have
to
do
all
of
this,
and
instead
your
cms
updates
the
sitemap
files,
and
we
say:
oh
look,
there
are
20
new
pages
and
this
is
a
great
website.
We
will
go
and
update
that
right
away.
A
So
that's
generally
from
from
my
point
of
view,
the
direction
I
prefer
that
we
take.
I
I
think
the
tool
for
updating
individual
pages
is
something
that
definitely
makes
sense
for
for
other
situations
where
you,
maybe
you
can't
do
a
sitemap
file
or
maybe
you
you
have
something
really
urgent.
You
can't
wait
for
someone
to
to
create
a
new
sitemap
file
for
you,
or
maybe
there
are
other
reasons
as
well.
A
No
true,
okay,
thank
you.
What's
the
relationship
between
article
length
and
ranking,
I
don't
think
there
is
in
your
relationship
between
article
length
and
ranking.
I
I
think
the
the
aspect
that
most
commonly
comes
into
play
with
with
article
length
and
ranking
is
that
for
some
topics,
users
expect
longer
articles
and
when
they
reach
your
site,
they're
happier
with
finding
some
longer
information
and
for
other
topics.
A
Maybe
they
don't
need
a
long
article
and
the
the
one
thing
that
I
do
kind
of
understand
is
if
you're
kind
of
working
together
with
a
team
of
writers
and
you're
ordering
content
from
them
based
on
specific
topics
that
you
care
about
for
your
website,
then
sometimes
you
specify
length
and
say
well,
I
at
least
want
an
article
this
long,
but
essentially
from
an
seo
point
of
view,
there's
no
requirement
to
have
a
certain
length
of
an
article
on
your
site,
but
rather
it's
more.
A
A
Is
it
necessary
to
use
the
keyword
in
exact
match
or
not
in
the
content?
What's
the
best
keyword
strategy
in
the
eyes
of
google,
it's
not
necessary
to
use
exact,
match
keywords
within
the
content,
and
this
is
something
that
I
think
has
been
the
case
for
a
really
long
time.
Now,
in
particular,
we
recognize
things
like
synonyms.
We
recognize
things
like
misspellings
and
kind
of
singular
and
plural
forms
of
keywords.
A
These
are
all
things
that
our
systems
can
recognize,
both
in
the
query
and
within
the
content
and
the
newer
machine
learning
based
systems
that
we
have.
They
go
even
further
and
try
to
understand.
Well
what
is
it
that
you're
actually
writing
about
here
and
how
does
that
match
what
the
user
is
actually
searching
for,
so
with
that
in
mind,
you
don't
need
to
include
all
of
the
variations
of
all
of
the
keywords
that
you
care
about
within
your
content,
and
I
think
most
sites
have
been
doing
fairly
well
with
with
that.
A
A
So
that's
I,
I
think,
kind
of
a
nice
development
there.
What
is
the
best
keyword
strategy
in
the
eyes
of
google?
I
think
that's
something
where
you
it's.
It's
less
a
matter
of
seo
from
my
point
of
view,
but
more
matter
of
almost
marketing
and
finding
topics
that
your
audience
cares
about
and
being
able
to
be
out
there
as
early
as
possible,
so
that
you
can
get
your
content
in
front
of
those
people
when
they
search
for
that
information.
A
A
So
if
you
have
a
news
article
about
something
big
happening,
then
don't
kind
of
use
kind
of
like
descriptive
phrases
to
describe
that
from
happening,
but
rather
kind
of
mention
the
names
mention
the
places
be
elaborate
and
be
specific
on
what
what
is
actually
happening
there.
A
This
is
sometimes
something
that
I
see,
especially
with
smaller
business
websites,
where
you
go
to
the
website
and
as
a
user.
Even
if
you
look
at
the
website,
you're
like
well,
what
is
it
that
they
do?
Do
they
sell
a
product?
Do
they
sell
a
service?
Are
they
just
the
consulting
company?
Is
this
just
a
general
marketing
page?
A
I
don't
don't
quite
know
which
direction
that
goes
I
in
general,
when,
when
we
crawl
a
website
or
when
we
crawl
a
page
from
a
website,
it
can
take
a
bit
of
time
for
those
pages
to
appear
in
the
search
results.
But
it's
not
something
that
we
kind
of
purposely
slow
down.
It's
more
that
some,
sometimes
things
take
a
little
bit
longer
to
be
processed
than
others.
Sometimes
we
can
show
that
within
a
minute
or
so
of
being
crawled.
A
So
it's
not
that
there's
a
kind
of
an
explicit
delay
there.
Who
can
we
contact
to
receive
the
analysis
of
traffic
and
its
fluctuations
caused
by
the
core
update
that
occurred
on
september
24th?
A
I'm
not
aware
of
any
core
update
that
it
would
be
that
occurred
on
september
24.
So
that's
kind
of
one
thing
with
regards
to
receiving
analysis
data.
The
best
way
to
get
data
for
your
website
is,
on
the
one
hand,
to
collect
it
yourself
using
any
of
the
kind
of
normal
analytics
packages
and,
on
the
other
hand,
to
use
google
search
console
where
you
can
kind
of
track
how
your
site
is
appearing
in
search
and
also
get
any
information.
C
John
regarding
these
core
updates:
do
you
know
if
the,
if
there's
any
plans
to
launch
any
new
ones
by
the
end
of
the
year,
are
there
any.
A
I
I
don't
know
what
what
the
specific
plans
are
there.
So
it's
not
not
the
case
that
we
like
stopped
making
core
updates.
I
I
just
don't
know
what
what
the
specific
launch
plans
are
there.
I
think
it's
always
tricky
towards
end
of
the
year,
because
everyone's
a
little
bit
jittery,
and
probably
this
year
more
more
than
ever
so
there's
a
little
bit
yeah
a
little
bit
of
of
trickiness
involved
with
well
we'd
like
to
make
improvements
in
search,
and
we
think
our
users
deserve
kind
of
to
see
those
improvements
in
search.
A
C
Right
but
just
curious,
these
kind
of
updates
are
needed
because
there's
no
system
to
kind
of
do
this
automatically
ongoing.
So
is
it
like
sort
of
the
pan,
old,
panda
and
penguin
updates,
where
you
kind
of
needed
to
aggregate
a
lot
of
data,
then
kind
of
crunch
it
and
then
push
the
results
into
google,
and
then
you
kind
of
transitioned
into
doing
that
kind
of
ongoing
automatically
is.
Is
it
kind
of
the
same
with
the
core
updates.
A
I
I
don't
think
you
can
really
compare
those
that
well.
So
that's
that's
kind
of
one
thing.
The
the
other
thing
is
a
lot
of
times
within
decor
updates,
we'll
have
bigger
algorithmic
changes,
so
it's
not
so
much
that
we're
like
changing.
I
don't
know
the
page
rank
of
all
of
these
pages
kind
of
thing,
but
rather
we're
kind
of
making
bigger
algorithmic
changes
in
the
way
that
our
systems
show
things
in
the
search
results.
A
So
it's
something
where
like.
If
you
change
the
algorithms
between
with
regards
to
how
we
rank
things
in
search,
then
sometimes
you
you
just
have
kind
of
that
jarring
jump
from
one
change
to
the
other.
A
I
I
don't
know
how
to
best
answer
that,
because
I
mean
we,
we
do
look
at
what
what
has
been
happening
over
time
and
it's
something
where
we
we
obviously
look.
Look
at
the
data
that
we've
collected
until
then,
and
we
we
try
to
use
some
of
that
with
with
the
next
algorithmic
changes
and
for
bigger
algorithmic
changes.
We
we
do
all
of
the
the
usual
tests,
the
a
b
test
with
the
the
quality
raters.
A
All
of
that,
and
essentially
that
takes
into
account
the
data
that's
been
collected
until
then
so
yeah,
okay,
it's
yeah,
I
mean
yeah,
it's
I
don't
know
I
I
generally
prefer
if
we
could
do
these
algorithms
a
little
bit
smoother
in
that
there
isn't
this
jarring
jump
from
one
to
the
other,
but
sometimes
that's
that's
just
the
way
that
it
works
out.
C
This,
this
is
why
I
was
comparing
to
the
pan
and
penguin
algorithms,
because
there
was
also
that
kind
of
big
change
overnight.
So
this
is
why
I
was
wondering
if
it's
something
like
that
in
the
sense
that
you
are
planning
to
smooth
out
these
changes.
So
it's
more
an
ongoing
thing,
rather
than
all
of
a
sudden.
A
Now
I
mean
if
it's
if
it
were
just
a
matter
of
changing
like
the
page
rank
values
or
something
like
that,
then
that's
something
where
you
can
smooth
that
out
and
easily
kind
of
spread
that
out
over
the
course
of
a
couple
weeks
or
so,
and
so
that
it
doesn't
like
look
look
that
jarring.
I
think
I
mean
sometimes
also
having
a
drawing
change,
is
useful
for
site
owners,
because
then
you
can
understand
a
little
bit
where
things
have
changed,
but
I
know
I
I
generally
prefer
when
things
are
smoothed
out.
C
One
last
thing
so
are:
are
these
changes
usually
related
to
kind
of
you
understanding
the
data
better
or
are
they
more
related
to?
Maybe
we
should
weigh
this
factor
a
bit
more
or
this
factor
a
bit
less
or
are?
Is
it
kind
of
the
same,
but
oh
now
we
better
understand
what
this
I
don't
know
page
is
about
or
something
like
that.
A
Yeah,
it's!
I
think
there
are
always
so
many
factors
that
are
involved
with
with
these
algorithmic
changes,
so
it's
always
tricky
cool,
we're
kind
of
running
towards
the
the
end
of
time,
well,
end
of
this
session
at
least
not
end
of
time.
Hopefully,
if,
if
there
are
any
questions
from
you
all
that
you'd
like
to
ask
feel
free
to
jump
on
it.
H
Thank
you,
hi
john
I'm
ben
with
my
team.
So
now
now
I'm
translator
for
him
we
are
thai.
So
I
could
say
I'm
sorry
for
my
time,
not
not
that
good
so,
but
I
will
try
my
best
for
our
problem.
Is
the
search
console
the
search
console
on
the
indexing
in
the
part
of
user
declare?
H
It's
not
our
website,
you
know
it's
not
our
website
and
we
try
to
figure
it
out.
We
try
to
figure
it
out
obvious
on
this
problem,
but
but
we
couldn't,
we
couldn't
fix
it.
We
couldn't
fix
it
and
we
have.
We
have
a
host
google
host
in
thailand
and
they
they
couldn't
help
us
as
well.
So
do
you
have
any
suggestions
for
us
to
do
or
how?
H
A
That
sounds
a
little
bit
more
complicated,
so
my
my
recommendation,
there
would
be
perhaps
to
post
the
details
as
much
as
you
can
in
the
webmaster
help
forum.
We
have
a
forum
in
english.
That
I
know
is
is
fairly.
I
don't
know
fairly.
Active
mihai,
for
example,
is,
is
active
there.
A
I
don't
know
if
we
have
one
in
thai
specifically,
but
if,
if
you
can
post
in
the
english
forum,
that
would
almost
certainly
oh
yeah
search
central
help
forum,
we
changed
the
name
if,
if
you
post
there
with
the
details
of
your
website
and
maybe
some
screenshots
of
what
you're
seeing
and
that
that
would
really
help,
because
it
feels
like
maybe
there's
something
specific
with
your
website
or
with
with
the
way
that
it's
hosted
or
the
way
that
it's
shown
in
search
and
those
are
sometimes
hard
to
kind
of
just
give
a
general
answer,
for
it
would
almost
need
to
be
that
someone
looks
at
your
specific
case.
G
Hey
john,
if
I
can
just
quickly
jump
in
this,
is
all
related
to
the
question
that
someone
else
asked
in
the
in
the
youtube
on
the
youtube
page:
solemn
solomia.
It
was
around
indexation
and
you
guys
are
serving
pages
after
they
run
through
your
indexation
process.
Is
there
any
like?
Do
you
know
any
like
sort
of
delay
that
occurs
between
a
website
or
a
page,
a
web
page
being
indexed
and
then
served
due
to
and
there's
a
delay
because
of
like
bad
usability
or
mobile
usability?
A
I
don't
think
we
have
any
delay
based
on
kind
of
like
quality
issues,
or
things
like
that.
So
I
mean
one
of
the
things
that
that
happens
is
we.
We
have
to
able
to
index
the
content,
and
if
we
have
the
content
in
the
html
form,
then
we
can
pick
that
up
right
after
the
crawl.
If
we
have
to
render
that
page
first,
then
sometimes
that
causes
a
bit
of
a
delay,
but
even
that
rendering
delay
for,
for
the
most
part,
is
a
matter
of
minutes.
A
It's
not
a
matter
of
like
hours
or
something
that
that
would
be
visible,
and
once
we've
indexed
the
content,
then
essentially
it
could
appear
in
search.
What
might
happen
is
that
there's
a
bit
of
a
delay
until
we
rank
it,
rank
it
appropriately
in
search.
So
if
you're
searching
for
something
and
it's
very
competitive,
then
understanding.
Oh,
this
is
a
good
page
for
that
query.
A
That
might
be
something
that
has
a
delay.
It
might
also
be,
depending
on
the
query,
an
issue:
well
not
not
necessarily
an
issue
but
kind
of
a
a
matter
of
understanding
how
timely
this
this
page
is.
So
if
you
have
a
news
article
on
your
site-
and
we
don't
recognize
that
it's
a
news,
article
offhand
and
it's
a
query
where
people
are
expecting
kind
of
news
about
that
topic,
then
it
might
be
that
we
say
well.
This
is
more
of
a
general
article
on
this
topic.
A
G
Right,
okay,
do
you
know
it
like
I'll
get
you
on
the
like
the
ranking
side
where
it
might
not
show
up
sharp
because
it's
a
really
competitive
term,
but
if
you,
if
you're
searching
for
the
exact
headline
or
if
you're
doing
like
a
site,
search
and
you're
not
seeing
it
there
would
you
say
that's
like
problematic,
or
is
that
you
know
is
that
normal
behavior.
A
I
I
don't
know
it's,
it
seems
it
seems
weird,
but
it
it
can
happen
sometimes.
So
I
for
the
most
part,
if
you're
explicitly
looking
for
that
page-
and
you
know
that
it's
indexed
then
it
feels
like
we
should
be
able
to
show
that
unless
there's
something
really
kind
of
blocking
with
that
page,
in
particular,.
G
Yeah,
that's
kind
of
why
I
was
rounding
back
to
the
the
mobile
usability
and
that
that
potentially
being
a
hindrance
there,
but
there's
an
issue
with
google
being
able
to
process
things.
A
But
I
don't
think
so
I
mean
if,
if
it's
a
matter
of
usability
of
the
page,
but
we
have
the
textual
content,
then
that
shouldn't
be
an
issue
that
would
prevent
us
from
showing
it
at
all.
It
might
be
kind
of
going
in
into
more
of
the
ranking
side
of
things
where
it's
like.
Well,
we
could
show
it,
but
we're
not
showing
it
on
the
in
the
top
position
or
something
like
that,
but
it
shouldn't
be
something
that
would
block
us
from
showing
that
page.
D
Hi
john,
can
I
follow
up
on
that
sorry
sure
yeah.
So
you
just
mentioned
that
if
you
recognize
or
if
you
don't
think
an
article
is
newsworthy,
you
wouldn't
serve
it
for
specific
terms.
I'm
curious
kind
of
what
you're,
looking
at
on
that
page
to
identify
that
other
than
you
know
mentioning
what
people
are
kind
of
looking
for
at
that
time.
Are
there
any
other
things
you're
looking
for
on
the
site,
specifically.
A
It's
it's
hard
to
say
I
I
think
so
I
don't.
I
don't
think
we
have
any
explicit
guidelines
on
what
what
you
need
to
do
to
make
something.
Look
like
a
news
article.
Usually
I
imagine
that's
something
that
we
just
pick
up
overall
for
for
a
site.
So
that's
it's
less
a
matter
of
specific
kind
of
meta
tags
or
specific
headings
or
specific
site
structure
that
you
need
to
have
there
it's
more
about
understanding.
A
Well,
there's
an
article
associated
with
this
page
and
we
regularly
see
new
articles
on
the
site
with
new
dates,
kind
of
that
general
setup
there.
It's
not.
I
don't
think
it's
the
case
that
we
look
for
any
one
particular
factor
to
say
well,
this
is
a
news
article,
or
this
is
more
of
a
reference
article
or
an
evergreen
article.
J
Thank
you,
hi
john.
Can
I
pop
in
with
just
a
quick
question:
okay,
so
just
a
brief
contest.
I
have
a
website
that
was
stolen
about
one
year
ago
and
two
weeks
after
that,
the
guy
that
stole
my
website
redirected
to
another
domain
and
tweaks
after
that
redirect
that
domain
back
to
my
original
domain.
So
meanwhile,
I
was
able
to
recover
my
website
with
a
court
action
in
us.
J
So
I
entered
a
court
action
in
victoria
state,
so
I
was
able
to
recover
my
website
and
that
other
domain
is
no
longer
working,
so
the
b
domain
that
the
other
guy
created
is
no
longer
working,
but
google
is
still
indexing
that
other
sites
with
the
contents
of
my
site
with
the
fresh
contents
of
my
site.
So
if
I
go
to
google,
if
I
search
for
the
other
website,
I
will
see
the
contents
from
my
website
from
yesterday
from
two
days
ago.
J
J
You
redirection
historical
redirection
that
that
site
ad
and
because
it
does
not
find
the
site
real.
It
will
go
to
that
redirect.
What
kind
of
query
are
you
doing
to
to
see
the
other
side?
So
if
I
do
site
semicolon
and
then
the
site,
I
see
13
000
pages
with
my
contents,
but
for
some
specific
queries
I
see
that
other
site
also
appearing
before
my
site
or
at
the
same
level
of
my
website,.
A
A
But
we
know
that
these
old
urls
were
also
associated
with
it.
So
if
you
explicitly
look
for
those
old
urls,
then
we
will
show
you
those
urls.
But
if
you
look
for
the
normal
content,
then
we
will
show
your
website,
so
that's
kind
of
the
one
thing
there
if
you're
still
seeing
it
for
generic
queries,
where
someone
is
not
explicitly
looking
for
that
old
website.
That
seems
more
more
like
a
bug
on
our
side
or
an
issue
of
us
just
not
having
processed
it
for
those
particular
urls.
A
Yet
so,
if
you
want,
you
you're
welcome
to
send
me
some
examples
there.
I
can
I'm
happy
to
take
a
look,
but
in
in
general
also
that's
something
that
might
just
depend
on
the
timing
where,
if
you've
kind
of
updated
your
site
and
it's
it's
fairly
fresh
and
we
just
haven't
recrawled
those
old
urls
and
understood
that
actually
these
are
separate.
A
Now
then,
that's
something
that
can
still
take
place
in
terms
of
like
a
couple
of
months,
even
after
these
changes
are
made,
and
one
one
way
to
kind
of
help
with
that
is
to
make
sure
that,
on
your
website,
you're
submitting
a
proper
sitemap
file
so
that
we
really
understand
this
is
your
website
and
we
can
recrawl
your
website
as
quickly
as
possible
with
your
fresh
content
and
show
that
properly
in
search,
yeah.
J
A
And
then
yeah,
but
but,
like
I
said,
the
the
site
query
results.
I
think
those
will
continue
to
be
there
for
a
longer
period
of
time.
I've
seen
cases
where
we've
kept
that
connection
for
several
years,
even
though
the
site
has
moved
to
a
different
domain.
But
if
you
explicitly
look
for
the
old
domain,
our
systems
will
try
to
be
helpful
and
say:
oh,
we
know
what
you're
looking
for
and
it's
not
really
like.
If
you
use
it
for
diagnostics
purposes,
that's
that's
not
very
useful.
A
A
Otherwise,
I
wish
you
all
a
great
weekend
and
hopefully
see
you
all
again
in
one
of
the
future.
Hangouts
thanks.
Everyone.