►
From YouTube: English Google SEO office-hours from November 27, 2020
Description
This is a recording of the Google SEO office-hours hangout from November 27, 2020. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://developers.google.com/search/events/join-office-hours
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
on
the
search
relations,
team
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
question
around
their
website
around
web
search,
and
we
can
try
to
find
some
answers
for
you.
A
B
Yes,
so
hi
john,
we
have
a
question
that
is
kind
of
keeping
us
on
the
edge
for
quite
some
time,
because
we
would
really
love
to
know
when
the
url
inspection
tool
will
start
to
work
again.
Do
you
have
any
suggestion
or
any
possible
time
frame,
because
it's
like
not
available
for
six
weeks
and
we're
we
have
some.
We
had
some
great.
C
B
And
really
fast
indexing
in
the
past,
with
the
url
inspection
tool
and
so
a
lot
of
our
content.
And
the
crawling
of
our
content
is
obviously
start
this
way
and
we
would
just
be
very
interested
in
a
possible
yeah
relaunch.
A
I
I
don't
have
any
news
on
on
the
timing
there,
but
my
in
in
general
websites
should
be
able
to
get
crawled
and
indexed
normally
within
reasonable
time
without
using
manual
tools
like
that.
So
my
my
general
advice
there
would
be
if
you
rely
on
this
for
normal
content.
That
you
add
to
your
website
is
to
think
about
ways
to
to
really
improve
the
quality
of
your
website
overall,
so
that
our
systems
are
kind
of
like
keen
to
to
go
to
your
website
all
the
time
to
get
the
freshest
information
so
to
to
me.
A
I
I
definitely
see
its
uses
in
cases
where
something
urgently
needs
to
change,
and
you
made
a
mistake
on
your
website.
You
need
to
get
that
updated
as
quickly
as
possible.
That's
something
where
I
think
this
tool
is
fantastic
for,
but
for
everything
where
you're,
like
updating
things,
you're,
adding
new
posts
to
your
site.
A
B
Yeah,
thank
you
very
much,
so
we'll
look
into
that.
So
it's
not
that
the
crawling
is
then
too
long
or
has
any
crucial
problems.
It's
just
that.
It's
obviously
in.
B
Than
when
you
manually
trigger
the
indexing,
so
that's
just
because
we're
curious
to
see
when
the
inspection
tool
will
be
upheld
again
now.
A
I
I
don't
have
any
updates
on
that.
I
I
know
the
team
is
working
on
it,
so
it's
not
that
it's
going
away
or
anything
crazy
like
that.
Sad
though
it
is
something
where
internally
people
talk
about
it
and
say
like
well,
people
shouldn't
really
be
using
it
for
any
kind
of
normal
site
changes.
They
should
try
to
to
find
ways
to
make
that
update
automatically
with
sitemaps
and
and
all
of
that,
but
yeah,
hopefully,
it'll
be
back
soon.
D
If
I
may
sure,
okay,
so
first
of
all,
thank
you
for
having
this
call
and
for
giving
the
information
and
answering
the
questions.
Well,
I
hope
you
you
will
do
that.
My
name
is
alexis
ivanov
and
I'm
from
russia.
I
represent
rambler
and
media
holding,
and
we
have
a
question
we
have
asked
at
the
page
where
you
have
been
gathering
the
questions.
D
But
the
thing
is:
when
you
sort
the
questions
by
popularity,
it
just
disappears
and
when
you
sort
them
by
time
it
is
the
first
one.
So
I
wasn't
sure
if
you
will
be
able
to
see
it
and
answer
it.
So
if
I
may
ask
it,
it
will
be
great,
so
the
question
is
quite
specific
and
it
relates
to
some
localization
and
the
question
is
about
live
blog
posting
markup
and
the
badge
live
page.
D
So
what
we
saw
that,
for
example,
if
you
take
a
bbc.com
and
search
for
some
articles
from
bbc.com
from
the
us,
you
might
find
that
it
has
a
badge
live
with
the
on
the
result
and
the
same
badge
you
can
see
if
you
search
from
russia
for
for
them
articles.
D
So
we
did
this
markup
too,
and
we
found
out
that
for
our
website,
it's
russian.
This
works.
If
you
search
from
the
us-
and
we
have
the
badge
live,
but
it
doesn't
work
if
you
search
from
russia
and
our
goal,
as
you
might
understand,
was
to
get
this
badge
in
russian
results.
So
any
comments
on
that.
Maybe
you
can
tell
us
that
this
works
with
the
amp,
for
example,
because
we
search
through
the
documentation
and
some
details
can
be
found
like
a
tip
use.
D
A
I
don't
know
the
the
specifics
there.
I
I
thought
the
the
live
blog
posting
was
also
something
that
we're
just
trying
out
with
individual
sites
at
the
moment,
so
that
that
may
be
something
that
that
is
playing
in
there.
But
if
you
could
drop,
maybe
some
examples
into
the
chat
here,
then
I
can
pick
that
up
afterwards
and
pass
that
on
to
the
team
to
to
check
out-
or
if
you
have
the
examples
in
in
the
question
itself,
then
I
can
pull
it
from
there.
D
A
C
Hi
hi
john
hi,
so
I
I
I
had
a
follow-up
on
you
submission
url
submission
in
search
console,
so
this
tool
is
going
to
be
live
with
more
features
or
with
the
same
features
that
we
had
already,
because
the
way
it
is
taking
so
much
time
it
could
be.
We
feel
like
it
will
be
also
revamped.
E
Hi
john
hi
hi:
this
is
derek
from
singapore,
so
I
do
have
a
question
regarding
a
conflicting,
hreflang
signals.
E
So
let's
say
if
let's
say
we
have
implemented
the
correct
href
length
using
sitemaps,
but
because
of
some
reasons,
the
web
pages
also
have
another
set
of
hf
lengths
in
there,
even
though
they
are
not
the
most
correct
version.
I
know
that
we
have
to
try
to
minimize
conflicting
hf
lengths
like
this.
So
my
question,
for
you
is
how
does
google
actually
treat
these
conflicting
href
links?
Do
they
prioritize
the
site
maps
over
the
on-page
hreflank?
E
Vice
versa,
yeah?
So
any
comments
for
that.
What
what
kind
of
conflicting
ahref
links
do?
Do
you
have
so,
for
example,
I
may
have
a
hf
link,
a
directive
that
is
correct
in
the
sitemap
that
says
that
this
page
is
meant
for
english,
u.s
users,
but
then
the
same
page,
the
the
source
code
for
the
same
page
may
be
showing
french
us
yeah.
Okay,.
A
So
what
what
would
happen
there
is
we
would
combine
those.
So
from
from
our
point
of
view.
Hreflang
is
not
something
where
we
say
you
can
only
have
one
language
or
country
version
on
one
page,
but
rather
you
can
have
multiple
country
versions
on
the
same
page
and
you
can
have
multiple
different
levels.
So
you
could
say
this
is
the
page
for
english
in
singapore.
A
English
in
I
don't
know
us
english
in
uk,
and
you
have
a
different
page
for
english,
in
australia,
for
example,
but
you
can
have
one
page
with
multiple
kind
of
country
regional
targeting
on
there.
So
if
you
have
some
ahreflang
in
the
html
and
some
in
the
sitemap,
then
we
would
try
to
combine
that
and
add
that
together.
F
Sure,
john
hi,
how
are
you
so
if
a
publisher
owns
several
different
sites
and
sometimes
promotes
or
recommends
the
same
content
across
its
network,
but
you
know
they're
not
trying
to
do
google
as
that,
it's
you
know
original.
It's
just
part
of
they
want
to
signal
that
it's
part
of
the
same
network.
What
should
they
do
to
signal
that
it's
not
original
content,
but
just
being
promoted
or
recommended,
should
they
use
rel
equals
canonical
or
is
there
some
other
mechanism.
A
Yeah,
usually
the
the
rel
canonical
is,
is
the
best
method
to
to.
Let
us
know
that
it's
like
this
is
your
preferred
version
and,
from
a
practical
point
of
view,
it's
not
so
much
that
the
web
spam
team
would
get
upset
about
that
situation.
A
It's
just
that
the
the
publisher
is
kind
of
spreading
themselves
thin
and
instead
of
saying
this
is
one
really
strong
version
of
my
content.
It
was
like
I
put
it
on
20
different
sites
and
like
they
can
all
rank,
maybe
so
it's
kind
of
like
diluting
the
value,
but
with
the
row
canonical,
you
can
help
to
concentrate
the
value
on
the
version
that
you
prefer
to
have
indexed.
F
G
Sure
john
quick
follow
up
on
that.
So
in
cases
where
there's
a
network
with
it's
the
same
business,
but
it
has
like
you
know,
10
websites,
let's
say,
and
each
website
kind
of
links
to
another
one
using
you
know,
keyword
rich
anchor
text.
Does
google
determine
that?
Oh
it's
from
the
same
business,
so
it's
kind
of
like
an
internal
link
or
can
it
be
a
problem
and
can
it
affect
our?
You
know,
attract
a
manual
action
or
anything
like
that.
A
For
for
the
most
part,
we
can
figure
that
out
and
we
we
treat
that
as
normal
links.
So
it's
not
not
problematic.
I
I
think
it
would
get
problematic
if
you
have
a
really
large
network
of
sites
and
if
it
starts
looking
more
like
oh
you're
you're,
just
using
these
links
for
for
seo
means,
rather
than
to
kind
of
like
say
well
like
these.
These
are
other
places
where
you
can
also
get
similar
products,
or
you
can
find
our
business
online.
G
Yeah,
I'm
asking
since
there's
a
thread
in
the
private
forums
regarding
that
and
somebody
has
a
manual
action
and
within
the
manual
action.
A
few
examples
of
those
links
are
from
a
website
part
of
the
businesses
you
know
set
of
websites
network,
so
yeah.
A
A
If
you
look
at
them,
you
can
be
picky
and
say
well,
this
link
is
actually
okay
but
like
if
you
look
at
the
bigger
picture,
it's
like
well
there's
actually
a
bigger
pattern
here,
and
this
is
just
like
one
kind
of
thing
that
fits
into
the
bigger
pattern,
but
is
also
kind
of
something
like
debatable.
You
could
talk
about
it.
G
Okay,
so
should
that
webmaster
do
anything
about
that
link
if
it
if
he
or
she
sees
it
in
the
manual
action
example
links
what
should
they
do
about
it.
A
I
so
so
my
recommendation
there
would
be
to
to
fix
the
bigger
issue
like
the
the
broader
overall
issue.
First
and
if,
if
that's
something
specific
with
that
link
where
you're
like
saying
well,
actually
I'm
gonna
keep
this
link
because
I
think
it's
right
then
that's
something
I
would
include
in
in
the
text
of
the
manual
of
the
reconsideration
request
and
kind
of
like
say
I've.
G
Okay
and
one
more
thing
regarding
this,
so
as
far
as
I
understand
it,
this
is
a
network
with
very
big
web.
Very
large
websites,
like
they
have
millions
of
pages
and
the
business
sometimes
buys
other
websites.
A
Maybe
I
I
don't
know,
I'd
have
to
take
a
look
at
the
thread.
Okay,
it
sounds.
It
sounds
like
there's
a
bigger
story
behind
it,
but
okay,
yeah,
okay,
cool
cool,
okay,
let
me
run
through
some
of
the
questions
that
were
submitted
and
we
we
can
chat
more
afterwards
as
well.
I
I
don't
actually
sort
them
in
any
particular
order
when
they
come
from
the
youtube
comments,
so
it's
like
just
taking
them
as
as
they
show
up
here.
I
think
this
is
generally
sorted
by
whatever
youtube's
ranking
system.
A
Does
I
don't
know
how
you
can
gain
that?
Do
you
treat
anchor
text
that
contains
many
words
differently
in
comparison
to
anchor
text
that
contains
like
two
words,
only
I
mean
do
you
assign
more
value
to
those
two
words
when
you
compare
it
to
anchor
text
that
has
like
seven
or
eight
words,
for
example,
two
words
anchor
text
like
cheap
shoes
and
the
seven
words
anchor
text
is
you
can
buy
cheap
shoes
here?
Can
you
elaborate
on
that?
A
So
I
don't
think
we
do
anything
special
for
the
the
length
of
the
words
in
the
anchor
text,
but
rather
we
use
this
anchor
text
as
a
way
to
provide
extra
context
for
the
individual
pages,
and
sometimes,
if
you
have
a
longer
anchor
text
that
gives
us
a
little
bit
more
information.
Sometimes
it's
kind
of
like
just
a
collection
of
different
keywords.
A
So
from
from
that
point
of
view,
I
wouldn't
see
any
of
these
as
being
better
or
worse,
and
it's
something
where,
like
especially
for
internal
linking.
You
want
to
probably
focus
more
on
things
like.
How
can
you
make
it
clear
for
your
users
that,
when
they
click
on
this
link,
this
is
what
they'll
find
so
that's
kind
of
the
the
way
that
I
would
look
at
it
here.
I
I
wouldn't
say
that,
like
shorter
anchor
text
is
better
or
shorter,
anchor
text
is
worse.
It's
just
different
context.
A
Let's
say
you
look
at
a
page
and
test
it
to
see
what's
there
and
you
decide
that
it
wasn't
relevant
after
collecting
signals.
Let's
say
I
improved
that
page
to
make
it
the
best
out
there
for
those
queries.
Would
you
automatically
test
it
and
try
to
look
if
it's
the
best
page
out
there,
even
though
you've
collected
all
those
signals-
and
it
wasn't
the
best
piece
of
content
for
those
queries
in
the
past,
absolutely
so
pages
can
change
over
time.
Pages
can
get
significantly
better
over
time.
Pages
can
get
worse
over
time.
A
A
A
A
I
noticed
that
free
websites
created
on
business
dot
site
have
a
follow
link
in
the
footer
that
goes
to
the
page
that
redirects
to
google.com
business
website
builder.
Isn't
this
against
google's
guidelines
on
link
schemes?
I
don't
know
I.
I
didn't
take
a
look
at
the
exact
example
here.
We
I
think
we
looked
at
this
one
in
one
of
the
previous
hangouts
a
while
ago,
as
this
kind
of
started
rolling
out
in
in
general
when
it
comes
to
these
kind
of
links.
A
What
what
we
try
to
look
at
is
the
the
specific
anchor
text
there,
and
so,
if
it's
something
where,
when
we
look
at
it,
it
looks
like
oh
it's
promoting
this
website
in
a
way
that
it
uses
very
keyword,
rich
anchor
text,
then
that
would
be
more
problematic
if
it's
essentially
just
linking
to
the
url
or
if
it's
using
the
the
business
name
as
something
that
is
linking
to
the
website
name,
then,
usually
that's
less
of
an
issue.
A
So
from
from
my
point
of
view,
if
this
were
any
like
random
website,
I
wouldn't
really
say
much
there,
but
since
it
is
a
google
property,
I
I
will
pass
it
on
to
the
webspam
team,
just
to
double
check
to
see
that
they're.
Okay
with
this,
I
don't
know
what
what
will
happen
there
with
the
website
team,
it's
very
possible
that
we
already
ignored
these
specific
links,
because
these
are
the
kind
of
links
that
are
very
easy
for
our
systems
to
pick
up
and
say.
A
Well,
we
can
just
ignore
those,
but
it
is
always
awkward
to
get
kind
of
these
reports
that
google
properties
aren't
doing
things
perfectly.
What's
the
difference
between.
H
But
but
I
think
the
problem
is
that
everyone
that
asks
those
type
of
questions
hopes
that
the
answer
is
going
to
be.
You
got
us
okay,
you're,
all
right
as
well,
rather
than
okay,
we'll
fix
our
site,
you're,
never
going
to
go
the
direction
of
letting
everyone
else
get
away
with
it,
rather
than
just
fixing
your
own
problem.
A
A
A
H
A
Now
yeah,
I
I
think
I
think
it's
worth
also
to
to
hold
our
sights
to
a
little
bit
of
a
higher
standard,
just
to
make
sure
that
we're
really
kind
of
doing
the
right
thing.
H
A
It
wouldn't
be
the
first
time
I
mean
one.
One
of
the
the
tricky
parts
with
all
of
these
things
is
that,
just
because
someone
works
at
google,
they
don't
know
all
of
the
kind
of
ways
to
do
seo
perfectly.
So
it's
it's
very
common
to
see
sites
across
google
do
seo
in
in
a
way
where
like.
If
it
were
to
come
to
the
forum,
people
will
be
like
oh.
H
But
I
don't
it's
not
my
side,
obviously,
but
I'm
not
sure
google
should
be
punishing
naivety.
It
should
be
punishing
people
that
deliberately
do
things
to
game
the
system.
If
you
don't
know
anything
about
seo,
then
by
definition
nothing
you've
done
could
be
penalty
worthy
because
you
don't
you're
not
trying
to
game
the
system.
A
Yeah,
I
think
the
the
way
I
see
it
more
is
to
kind
of
level
the
playing
field
in
the
sense
that
it's
not
it's
not
always
the
intent,
but
rather
kind
of
the
effect.
And
if
our
systems
can't
kind
of
neutralize
that
effect
on
their
own,
then
maybe
we
need
to
kind
of
like
manually
just
kind
of
neutralize
it.
So
there's
no
kind
of
negative
effect
on
the
search
results.
C
John,
I
had
one
follow
up
on
this
link
penalty
or
link
manual
action,
okay,
so
so
I
have.
I
was
just
going
through
link
scheme
document.
There
are
two
types
of
links.
Basically,
that
google
has
documented.
C
So
in
links
I
was
just
know
in
link's
scheme
I
was
noticing
it
was
like
buying
or
selling
links
is
against
google
guidelines.
That
was
one
thing
right
or
excessive
link
exchange.
You
will
give
me
link.
I
will
give
you
a
link
and
the
other
thing
was
a
natural
link
which
was
all
talking
about
unnatural
links
like
keyword
which
was
mentioned
over
there.
C
So
I
just
I
was
a
little
confused
about
really
google
considers
both
these
sections
for
manual
action
or
unnatural
link
is
related
to
manual
action,
because
for
the
first
section
link
scheme
I
never
saw
any
manual
action
or
any
penalty
like
some
websites
are
having
excessive
give
me
link,
or
I
will
give
you
a
link,
this
kind
of
strategy.
I
I
have
also
personally
saw
a
lot
of
websites
buying
links
also
in
web.
They
are
just
buying
the
links,
but
how
google
treats
them.
A
Sure,
yeah
absolutely
yeah,
I
I
mean
it's.
It's
always
tricky
to
see
this
from
from
the
outside,
because
just
because
a
website
has
a
manual
action
doesn't
mean
it
will
not
show
up
in
search.
A
So
unless
there
is
something
that
is
really
problematic
with
the
content
itself,
then
we
would
keep
that
website
in
the
search
results.
We
would
just
try
to
neutralize
the
effect
that
that
is
happening
there,
and
sometimes
we
can't
isolate
that
effect
completely
and
we
kind
of
neutralize
a
little
bit
more
than
just
that
effect,
but
essentially
just
because
a
website
is
in
the
search,
results
and
they're
doing
something
shady
doesn't
mean
that
they're
getting
away
with
doing
something
shady
or
that
they're
ranking
because
they're
doing
something
shady.
A
Yeah
I
mean
we,
we
try
and
I'm
sure
there
are
situations
where,
where
we
don't
manage
to
to
do
that
automatically
and
that's
what
the
manual
actions
are
for
and
we
can't
catch
everything
on
the
web.
But
it
is
one
of
those
things
that
we
work
on
all
right.
Thanks
sure,
all
right
now
a
question
from
the
new
crawl
stats
report.
What's
the
difference
between
discovery
and
refresh,
in
our
case
it's
showing
84
refresh.
A
A
So
I'm
not
100
sure
of
what
what
exactly
we
would
put
into
each
of
those
buckets,
but
in
general
we
we
do
split
things
up
into
kind
of
refresh
crawling
where
we
try
to
update
the
information
that
we
have
on
a
site
and
discovery
crawling
where
we
try
to
find
new
urls
that
we've
we've
heard
about
from
the
website,
which
could
be
things
like
from
new
internal
links
or
from
external
links
pointing
at
your
website.
A
So
that's
something
where,
for
a
large
part,
I
would
imagine
for
most
sites.
A
lot
of
the
crawling
is
concentrated
on
just
refreshing.
The
information
that
we
have
and
that
refresh
crawl
doesn't
mean
that
we're
just
like
updating
the
page's
content,
we're
also
looking
for
new
links,
which
we
can
then
use
for
kind
of
discovering
new
content
and
yeah.
A
That's
generally
how
how
we
kind
of
deal
with
that
there's
a
link
that
qualifies
as
a
referral
traffic,
so
it
gets
clinked,
get
more
link
equity
than
a
link
that
has
never
been
clicked
on.
I
don't
think
so.
I
don't
I
don't.
On
the
one
hand,
I
don't
think
we
would
be
able
to
see
what
people
actually
click
on.
On
the
other
hand,
I
don't
think
that
would
usually
make
sense.
A
A
If
yes
is
the
same
algorithm
that
is
being
used
in
google
translate,
and
how
can
we
be
assured
when
it
comes
to
accuracy
so
for
for
the
most
part,
we
index
the
the
content
on
pages,
the
way
that
we
find
it?
It's
not
that
we
try
to
kind
of
normalize
everything
into
english
and
then
only
index
it
in
english
and
then,
if
people
search,
we
try
to
understand
the
query
and
translate
it
and
show
it
back
again.
A
So
if
you
have
a
website
in
a
a
language
where
maybe
google
translate
is
not
so
good
yet,
then
we
will
still
index
that
content
in
that
language
and
when
someone
searches
in
that
language,
we
will
try
to
map
those
words
and
point
to
them
directly
as
well.
So
from
from
that
point
of
view,
we
we
don't
need
to
translate
things
into
different
languages.
A
We
that
said,
we
we
did
some
experiments
in
the
past
and
I
don't
know
if
that's
still
live
in
some
regions
in
especially
in
places
where
we
don't
have
a
lot
of
content.
A
What
we
have
done
is
when,
when
someone
searches
in
their
local
language-
and
we
recognize
that
there
isn't
a
lot
of
content
in
that
specific
language,
and
then
we
may
try
to
translate
the
query
into
a
different
language
and
bring
results
from
that
different
language
and
show
those
as
well
and
say,
like
we,
like
you,
search
for
this
in
your
language,
and
here
are
some
results
that
were
in
english
and
we
can
show
you
the
google
translate
version
of
those
pages.
A
So
it's
not
so
much
that
we
translate
the
pages
before
indexing
them,
but
rather
we
take
the
query
and
then
say:
oh
there
isn't
a
lot
of
information
for
this,
but
for
the
translated
version
there
is,
and
then
we
try
to
search
for
the
translated
version
of
the
query
itself
and
that's
something
you
would
see
in
the
search
results
directly.
If
you
search,
then
you
kind
of
see
that
this
is
happening.
A
I
don't
know
if
we
still
do
this
or,
if
that's
just
in
individual
locations,
but
that
is
something
depending
on
your
location
that
you
might
have
run
into
what
about
google
news
appearing
issue
for
new
publishers
after
the
december
2019
update,
I
don't
have
any
update
from
the
google
news
side,
I'm
also
not
on
the
google
news
team.
So
I
can't
really
help
you
with
those
specific
issues.
A
My
recommendation
there
would
be
to
kind
of
go
to
the
help
forum
in
in
general,
when,
when
it
comes
to
google
news,
it's
something
where
what
we
show
in
google
news
is
kind
of
different
ranking
algorithms
that
we
would
use
for.
Google
search.
A
On
many
pdps
we
have
very
old
user
reviews.
Professional
reviews
can
old
dates
on
those
reviews,
create
negative
impact
for
that
page.
So
pdps,
I
think,
are
product
detail
pages
so
especially
on
e-commerce
site.
If
you
have
for
one
particular
product,
for
example,
a
landing
page,
it's
it's
totally
fine
to
have
old
reviews
on
on
a
on
a
page
like
that.
I
don't
think
there
would
be
any
downside
to
to
having
kind
of
those
those
older
reviews
there.
I
think
that
can
be
very
useful
for
users.
A
A
I
don't
think
search
volume
of
a
brand
would
be
that
useful
as
a
as
a
ranking
factor,
because
if
someone
is
searching
for
that
brand,
we
would
already
try
to
show
that
brand
anyway,
because
probably
the
the
brand's
landing
page
is
very,
very
relevant
for
those
kind
of
queries.
So
I
don't
think
the
the
volume
of
brand
queries
themselves
would
would
make
a
big
difference
there
with
regards
to
knowing
the
the
brand
of
a
website
and
showing
site
links.
That
is
some
sometimes
hard,
sometimes
quite
straightforward.
A
When
we
can
recognize
that
a
website
is
very
relevant
to
a
specific
query,
and
sometimes
we
can
recognize
that
by
like
the
site-wide
information
on
on
the
website
and
recognize
oh
well,
this
whole
website
is
on
this
specific
topic.
Maybe
that
is
the
the
name
of
the
website,
or
maybe
that
is
the
brand
of
the
website.
A
A
A
That's
tricky
because
sometimes
we
can,
and
sometimes
we
can't
so
my
recommendation.
There
would
be
to
think
about
what
you
would
like
to
to
have
happen
here
and
to
make
it
as
obvious
as
possible
for
us
that
we
should
be
doing
that.
So,
if
you're,
embedding
these
sports
events
on
your
website
and
you
want
to
have
them
associated
with
your
website,
then
my
recommendation
would
be
to
try
to
implement
them
directly
on
the
on
the
page
itself.
A
On
the
other
hand,
if
you
don't
want
those
events
associated
with
your
website,
then
maybe
using
something
like
an
iframe
is
fine,
but
probably
you
would
also
want
to
use
robots
text
on
the
iframed
content
itself,
so
that
you
can
really
be
sure
that
we
don't
take
them
into
account
so
that
that
would
be
my
recommendation
there.
I
think,
using
an
iframe
and
saying,
like
I
don't
care.
If
they
get
indexed,
maybe
they
will.
Maybe
they
won't.
That's
kind
of
fine,
but
usually
when
you're
running
a
website
like
this
you're
trying
to
optimize
it.
A
Can
I
use
an
anchor
in
an
event?
Snippet
link,
you
I
mean
you
can
definitely
use
it,
but
whether
or
not
we
would
show
it.
I
think,
probably
we
would
not
show
it.
I,
as
far
as
I
know,
the
only
place
where
we
would
show
links
in
the
rich
results
would
be
the
faq
markup
in
the
answers
to
the
individual
questions.
A
A
I
don't
know,
I
mean
it
kind
of
goes
back
to
the
the
first
part
there
where
it's
like.
Well,
what
what
do
you
want
to
have
happen?
And
if
you
really
want
these
snippets
to
be
shown
for
your
website,
then
I
would
make
it
as
clear
as
possible
that
everything
is
okay,
that
we
can
recognize
them
that
you're
following
the
guidelines
and
that
you're
kind
of
doing
everything
you
can
to
make
them
appear.
A
A
I'm
very
interested
in
the
development
of
web
stories.
As
of
now,
they
only
appear
in
google
search
and
discover
in
the
united
states,
india
and
brazil
is
their
time
frame
when
they
will
come
to
europe.
I
don't
know
good
question
yeah.
I
whenever
I
think
about
web
stories,
I
I
assume
that
they're
already
everywhere,
but
apparently
they're
they're,
just
shown
in
individual
places.
A
The
thing
with
web
stories
is
also
their
normal
html
pages,
so
they
can
rank
in
the
normal
search
results
like
any
other
kind
of
page.
However,
I
think
the
embedding,
especially
in
search
and
discover
where
it's
a
little
bit
the
the
more
fancy
type
of
embedding.
That
is
something
that
is
limited
to
individual
locations.
At
the
moment.
I,
with
all
of
these
things,
I
can't
give
any
prediction
of
when
they
will
be
expanded
and
come
to
other
locations.
A
Sometimes
it's
a
matter
of
kind
of
like
refining,
the
technical
details
and
the
ui.
Sometimes
it's
a
matter
of
policy
questions
as
well,
so
that's
always
a
bit
tricky
and
not
something
I
can
guess
for
other
teams
at
google.
G
John
just
curious
regarding
web
stories:
what
do
you
do
if
you're,
you
have
a
certain
type
of
content
that
you
wish
to
present
in
kind
of
a
long
form
format?
Maybe
it's
you
know
thousands
of
words,
but
you
also
want
to
benefit
from
exposure
via
the
you
know,
discover
and
search
web
stories
carousels.
G
A
I
think
it's
totally
up
to
you,
so
what
what
I
have
seen
a
lot
is
that
a
web
story
is,
is
a
really
nice
way
to
build
interest
on
a
topic
and
then
to
link
to
the
more
detailed
page,
because
web
story
is
usually
something
you
would
look
at
on
your
mobile
phone,
you're
kind
of
like
in
a
mood
to
be
a
little
bit
entertained
and
informed
and
so
presenting
it
in
a
way
that
is
visually
compelling
and
interesting,
and
then,
having
kind
of
that
read
more
link
at
the
end,
I
I
think
that's
that's
a
pretty
nice
model,
but
how
that
works,
for
your
specific
content
is
really
hard
to
say,
and
it
is
also
something
where
I've
seen
some
sites.
A
We
might
show
this
web
story,
but
if
users
kind
of
like
get
lost
on
the
first
couple
of
pages,
we're
like
this
is
not
really
that
interesting,
then
they're
not
going
to
click
through
to
your
site,
so
yeah.
G
So
or
in
cases
where
a
lot
of
the
traffic
is
coming
from
desktop
pages,
can
you
like
have
a
fallback
so,
instead
of
showing
the
web
stories,
the
same
url
shows
the
the
like
a
normal
blog
post
or
anything
like
that.
A
I
I
don't
think
that
would
work
that
well
with
search,
because
we
would
index
one
set
of
content
for
that
url
and,
if
that,
if
you
have
like
a
long-form
blog
post-
and
you
show
google
the
the
web
story
so
that
you
get
the
web
story
ranking,
then
you
miss
a
lot
of
information
that
is
not
in
the
web
story.
So
that's
something
where
I
I
would
tend
to
just
see
them
as
separate
formats,
where
maybe
you're
kind
of
like
referring
to
one
or
the
other
in
the
different
locations.
G
Okay,
but
if
it's
not
that
much
content,
though,
is
it
okay
to
like
have
a
blog
post,
a
normal
blog
post
and
a
web
stories
and
the
blog
post
canonicalizes
to
the
web
stories,
so
that
google
shows
would
google
show
the
normal
blog
post
on
desktop
users
and
the
web
story
for
mobile
mobile
users.
A
So
I
mean
if
it
ends
up
that
people
do
this
very,
very
frequently
which,
from
my
point
of
view,
probably
doesn't
make
sense,
because
the
amount
of
content
is
just
very
different,
but
if
people
ended
up
doing
it
more
frequently,
then
I
I
think
we'd
have
to
come
up
with
a
way
to
deliberately
do
this
so
that
you
can
kind
of
like
with
a
desktop
and
a
mobile
page.
A
You
can
say
this
is
my
alternate
for
the
desktop
page,
and
this
is
the
canonical
for
the
mobile
page
kind
of
thing,
but
at
least
at
the
moment
I
I
don't
think
we
have
any
provision
to
understand
that
one
url
is
both
a
web
story
and
a
traditional.
A
G
Yeah
right
right,
I
was
thinking
since
I
I
think,
if
I
remember
correctly
with
web
stories,
you
can
kind
of
swipe
up
and
put
more
content
there.
So
you
kind
of
have
a
bit
of
content
on
the
image
that
you're
being
shown,
and
then
you
can
swipe
up
and
see
like
additional
text.
That's
by
default
is
hidden,
but
users
can
swipe
up
and
and
see
the
the
text,
so
you
can
put
a
bit
more
text
there.
Apparently
I
I
haven't
tried
this
I've
just
seen
a
an
example.
G
A
I
my
my
recommendation
would
be
to
try
all
of
these
things
out,
like
especially
with
web
stories,
with
kind
of
the
newer
technologies.
It's
something
where,
like
theoretically,
you
can.
You
can
talk
about
this
in
a
long
time,
but
it's
it's
sometimes
more
interesting
to
just
try
out
and
see
what
what
actually
happens
and
then
you
also
kind
of
gain
experience
there.
I
know
also
the
the
team
that
is
working
on
web
stories.
A
They
also
run
the
web
creators
channel
on
on
twitter
and
they're
currently
looking
for
questions
about
web
stories,
so
you
might
want
to
kind
of
like
find
their
twitter
account
and
drop
some
of
the
questions
in
that
thread.
There,
too.
A
Some
websites
in
the
eu
use
a
javascript-based,
gdpr
cookie
solution,
and
this
prevents
users
from
interacting
with
the
site,
navigating
pages,
reading
content
or
clicking
links
until
they
have
either
accepted
or
rejected
cookies.
Where
this
is
implemented,
will
google's
crawling
technology
be
able
to
crawl
and
index
the
content
and
internal
links?
On
the
pages,
I
checked
google's
cached
versions
of
the
pages
of
various
pages
of
various
sites
that
use
this
solution
and
the
content
does
not
appear
navigable.
A
The
links
are
also
not
clickable,
so
I
I
don't
know
this
this
specific
cookie
solution.
So
it's
it's
hard
to
say
in
in
most
of
the
cases
that
I
have
looked
at,
we
can
crawl
and
index
the
content
normally.
So
what
what
is
important
for
us
with
any
any
kind
of
interstitial
or
anything
that
you
use
as
a
pop-up
or
as
a
banner
on
a
page,
is
that
the
in
the
html
version
of
the
page
when
we
crawl
it.
A
That
includes
all
of
the
layout
information,
the
css,
the
images
all
of
that
and
also
the
links
on
the
page
and
if
those
are
in
the
html,
even
if
they're
blocked
with
some
kind
of
an
overlay
or
some
kind
of
a
banner
on
top,
then,
essentially
from
an
indexing
point
of
view,
we
can
crawl
and
index
that
site
and
my
at
least
what
I've
seen
with
the
different
kind
kinds
of
cookie
banners.
A
That
sites
tend
to
use
that
all
tends
to
work
out,
and
this
is
something
that
is
fairly
easy
to
test
on
your
site.
You
can
use
the
inspect
url
tool
to
do
a
live
test
of
your
pages,
and
then
you
can
look
at
the
html
version
that
google
actually
uses
for
rendering
and
indexing
and
within
the
html
you
can
check
to
see
is,
is
my
content?
Actually,
there
are
my
links
there
is.
A
Is
it
formatted
in
a
way
that
google
could
understand
and
if
that's
the
case
then
you're
all
set,
and
because
these
tools
exist
and
have
existed
for
a
while?
Now
pretty
much
all
of
the
I,
I
would
say,
mainstream
types
of
implementations
for
this.
They
should
be
able
to
get
this
right
when
it
comes
to
the
cash
page.
In
that
that
we
provide.
A
One
of
the
things
to
keep
in
mind
is
this
is
based
on
the
html
page
that
we
have
fetched
from
the
server
and
sometimes
javascript
can
run
within
the
context
of
the
of
the
cached
url,
and
sometimes
it
can't-
and
it
depends
a
little
bit
on
the
javascript
itself.
A
The
main
issue
here
is
that
the
cache
page
is
of
cour,
of
course,
hosted
on
some
google
domain.
It's
no
longer
hosted
on
your
domain,
so
if
you
have
javascript
that
requires
that
it
runs
on
your
domain
and
is
not
able
to
run
on
other
domains,
which
is
often
the
case
with
kind
of
the
security
implications
of
javascript,
then
that
javascript
won't
run.
A
So
you
can't
see
that
actual
content
there
and
what
might
be
happening
in
this
case
is
maybe
javascript
can
run
for
this
particular
kind
of
banner
that
you're
using,
and
it's
also
blocking
the
cache
version
of
the
page.
So
that's
something
where
essentially,
that
cookie
banner
thing
that
is
running
on
the
cache
version
of
the
page
would
also
apply
there.
A
A
I
So
we
need
to
find
them
in
the
stock
overflow,
while
with
internal
source
system
with
the
websites
and
some
of
the
developer,
size
or
programming
language
size
are
using
canonical
tech
in
a
manipulative
way.
They
are
marking
the
new
version
as
canonical
from
the
older
version,
but
actually
the
content
is
different.
I
Yeah
purpose
is
same,
but
the
content
is
different.
So
what
can
we
do
to
improve
this
situation?.
A
I
I
think,
that's
always
tricky,
because
usually
the
the
names
are
exactly
the
same,
and
maybe
the
way
that
you
call
the
functions
are
slightly
different
and
it's
hard
to.
I
Also,
the
queries
don't
have
versions.
So
even
if
I
search
for
I
don't
know,
eggman
secret
six
or
eight
massacres,
five,
I
am
using
just
ecmascript
in
the
query.
So
I
I
understand
your
point
too.
A
Yeah,
so
my
my
usual
recommendation
for
for
this
kind
of
issue
is
to
try
to
keep
the
current
version
of
the
url
stable
and
to
move
the
older
versions
to
kind
of
archive
setup.
So
this
is
something
that
that
we
run
across
with
events
or
with
different
product
generations
and
that
that
happens
fairly
frequently
like
if
you're
searching
for
an
iphone.
You
probably
want
the
newest
iphone,
but
you
also
want
to
find
information
about
the
older
iphones.
A
So
what
we
recommend
doing
there
is
then
having
a
kind
of
a
stable
url
for
the
current
version
which
which
could
be
like,
I
don't
know
which
iphone
version
is
like
the
current
one.
Whatever
number
it
is
nowadays
and
when
a
new
device
comes
out
to
take
the
old
current
version
and
move
that
into
a
separate
url.
A
A
But
if
they're
looking
explicitly
for
the
older
version,
then
they
would
still
find
the
older
version
of
that
and
with
with
programming
languages,
you
can
probably
do
something
similar
where
you
say
well.
This
is
the
newest
version
of
the
javascript
syntax,
and
this
is
the
current
version
and
when
something
new
comes
out,
then
we
take
the
current
version,
move
it
to
an
archive
and
say
this
is
ecmascript
5
and
kind
of
focus
on
kind
of
move
that
to
an
archive
situation.
J
Hi
john,
I
I
have
two
questions
about
manual
elections.
The
first
is
after
a
manual
election
is
revoked.
Is
there
a
kind
of
time
frame
in
which
the
website
has
less
trust
than
it
would
have
without
the
previous
manual
action?
J
A
A
Sometimes
there
are
technical
things
on
our
site
that
just
take
a
little
bit
of
time
to
get
updated.
So,
for
example,
if
a
site
is
removed
completely
from
indexing,
because
it's
like
just
a
scrape
copy
of
other
content
and
we
revoke
that
manual
action,
then
it
takes
a
bit
of
time
to
get
indexed
again
and
that's
not
because
we
don't
trust
the
website
anymore.
It's
just
for
technical
reasons.
It
takes
some
time
with
regards
to
the
disavow
file.
A
If
you
remove
the
disavow
file,
then
all
of
those
links
will
be
treated
as
normal
links
again,
and
it
could
happen
that
at
some
point
the
the
website
team
looks
at
that
and
says:
oh
well.
This
is
very
problematic
and
the
there
is
no
disavow
file
here
at
the
moment,
so
we
will
have
to
take
a
manual
action
there
and
that's
something
that,
from
kind
of
from
a
spammer
point
of
view,
we
we
have
sometimes
seen
where
people
will
say.
Oh,
I
get
a
manual
action.
I
fix
my
manual
action.
A
I
know
what
to
do,
because
I'm
I'm
a
professional
at
this
and
the
manual
action
is
revoked
and
they'll
be
like
okay.
I
will
switch
on
all
of
the
spam
that
I've
been
doing
again
and
that's
something
that
the
webspam
team
has
also
run
across
and
when
they
see
this
kind
of
switching
back
and
forth
happening
regularly,
then
they
might
say:
okay,
the
next
reconsideration
request.
A
We
will
just
wait
a
while
to
see
what
they
actually
want
to
do
but
with,
I
would
say,
normal
websites
where,
after
a
couple
of
years,
you
just
remove
the
disavow
file
because,
like
you,
you
think
it's
no
longer
relevant
anymore.
Your
website
is
in
a
new
clean
state.
Then
probably
that
is
less
of
an
issue.
A
All
right,
maybe
I'll,
just
pause
the
recording
here,
if
any
of
you
want
to
stick
around
a
little
bit
longer
you're
welcome
to
to
do
so.
In
any
case,
thank
you
all
for
joining
thanks
for
all
of
the
the
questions
that
were
submitted,
we
didn't
get
through
like
all
of
them.
It
looks
like
there's
still
a
bunch
left
I'll,
try
to
add
some
questions.
A
Some
answers
in
in
the
q
a
on
on
youtube
as
well,
but
hope
hope
to
see
some
of
you
again
in
the
future
and,
like
I
mentioned,
if
you
want
to
stick
around
a
little
bit
longer,
you're
welcome
to
do
so.
Thank
you,
john.
Thank
you
very.