►
From YouTube: English Google SEO office-hours from April 1, 2021
Description
This is a recording of the Google SEO office-hours hangout from April 1, 2021. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://developers.google.com/search/events/join-office-hours
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I
am
a
search
advocate
here
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
their
website
and
web
search,
and
we
can
try
to
find
some
answers.
B
B
I'm
wondering
how
how
does
it
work
when
lots
of
links
to
web
websites
are
deleted,
for
example,
after
a
manual
penalty?
Is
it
considered
as
some
kind
of
alarm
signal
by
the
google
algorithm,
which
would,
for
example,
take
lots
of
quality
pages
that
were
on
page
one
and
go
push
them
far
far
in
the
pages
of
four
or
five.
A
A
I
I
think
the
effect
that
you
might
see
is
if
the
website
previously
was
artificially
showing
too
visibly
in
search
because
of
those
links,
and
then
you
remove
those
links
and
obviously
like
that
artificial
support
is
no
longer
there
and
then
you
would
see
changes
in
search,
but
that's
not
because
we
like
see,
oh
lots
of
links,
disappeared
or
lots
of
links,
became
nofollow
or
got
disavowed.
A
B
A
I
mean
where
it
should
be.
That's
always
like
open
for
discussion,
but
that's
so
I
mean
it's
it's
kind
of
tricky,
because
if,
if
these
were
say
more
kind
of
like
spammy
or
artificial
links,
then
usually
our
algorithms
try
to
recognize
that
nor
ignore
that
already.
So,
if
you're,
removing
things
that
we're
already
ignoring
that,
you
wouldn't
see
any
change.
Yes,
so
yeah,
maybe.
B
Those
were
some
some
good
links.
Maybe
could
it
be?
Could
it
be
because
when
you
get
a
manual
penalty
or
in
general
right,
I'm
speaking
general,
not
specifically,
but
it
feels
very
urgent
and-
and
you
have
to
act,
super
super
quickly
and
it
feels
is
very
fearful
because,
like
your
website
has
disappeared,
maybe,
and
could
it
be
that
maybe
some
websites
owner
take
away
too
many
links
and
and
some
of
them
who
that
should
be
okay.
A
C
A
It's
not
like,
if
you
removed
one
link
too
many,
then
suddenly
your
website
will
disappear
kind
of
thing.
We
we
use
a
lot
of
different
factors
and
I
I
do
understand
kind
of
the
decide
that
oh,
you
get
a
manual
action
and
it's
like,
oh,
I
will
just
delete
everything
and
it's
like
make
sure
everything
is
clean.
It's.
B
A
B
Okay,
so
I
have
a
next
question.
Please
feel
free
to
interpret
me
if
I
take
too
much
time.
So
I
I
understand
that
back
things
are
not
the
only
signal
you
use
but,
but
still
I,
I
believe,
they're
pretty
pretty
strong
signal,
and
so,
when
you
read
the
google
guidelines,
it
just
says
well
for
link
building.
You
don't
have
to
do
anything
just
make
quality,
authoritative,
original
content
and
the
links
will
come
by
themselves
and
I'm
pretty
sure
that
on
the
long
term,
in
the
long
term,
that's
how
it
works
sure.
B
But
it
might
take
years
and
like
not
one
or
two
years,
but
especially
in
young
younger
markets
like
in
europe
in
france
and
stuff,
like
that
it
might
take
years,
and
so
is
that
an
inconvenience
that
google
assumes-
and
I
mean
understands
and
recognizes
and
says:
well
that's
just
how
how
it
is
or
or
are
there
ways
that
you
can
well
make
it
a
little
quicker
like
encourage
people
to
hey.
Look,
I've
done
some
really
quality
stuff
here.
Can
I.
A
You
know
I'm
I
mean
there
are
two
aspects
there
on.
On
the
one
hand,
if,
if
you're
in
an
area
where
it's
hard
to
to
kind
of
get
support
from
the
ecosystem
in
terms
of
links,
then
it's
like
keep
in
mind.
Everyone
else.
Who's
in
that
area
has
the
same
problem.
So
it's
it's
kind
of
like.
A
If
you
have
a
knitting
store
in
a
small
city,
it's
like
they're,
it's
kind
of
normal,
that
you
wouldn't
get
a
lot
of
links
to
to
a
site
like
that,
but
at
the
same
time,
like
the
other
knitting
stores
in
the
same
city,
they
they
have
the
same
problem
right.
It's
not
it's
not
that
one
site
gets
50
million
links
and
the
other
side
gets
zero.
A
It's
it's
like
it's
kind
of
an
even
playing
field.
Okay
and
the
the
other
thing
with
regards
to
links
is
our
guidelines
are
pretty
specific
around
the
type
of
links
that
we
would
consider.
Unnatural
and,
like
you
mentioned,
the
the
approach
of
like
creating
something
really
fantastic
and
people
will
recognize
it
over
time
and
kind
of
link
to
it
over
time.
A
I
think
that's
one
aspect,
but
there's
also
a
lot
that
you
can
do
kind
of
to
to
encourage
that
it's
kind
of
similar
to
how,
when
you
start
a
small
business,
you
do
advertising.
You
encourage
people
to
come
to
your
website
to
look
at
your
content
and
if
you
have
some
great
content,
then
obviously
those
people
have
like
a
chance
of
linking
to
your
content.
A
Other
things
you
could
do
are
kind
of
the
the
more
pr
oriented
outreach
things
where
you
do
something
really
fantastic
on
your
website
and
you
reach
out
to
maybe
local
press
or
something
it's
like.
C
A
Look
at
this
cool
stuff
that
I
did
here,
I'm
I'm
happy
to
talk
to
you
about
it
like.
Would
you
be
interested
in
featuring
that
and
those
are
the
the
kind
of
things
where
you're
not
going
out
and
placing
links
on
other
people's
websites,
but
rather
you're
kind
of
reaching
out
to
them
and
saying
like
look,
I
have
this
really
cool
stuff.
A
Maybe
you
would
like
to
take
a
look.
Maybe
you
would
like
to
write
about
it
on
your
site
as
well
yeah
and
that's
I,
I
think,
the
kind
of
thing,
especially
with
with
newer
businesses,
where
you
can
kind
of
take
a
step
up
and
be
a
little
bit
more
proactive,
rather
than
just
like
I
put
a
website
on
the
internet,
and
maybe
hopefully
someone
will
find.
C
A
At
some
day,
because
if
you
do
that,
then
it's
it's
really
hard
for
us
to
recognize
that
there's
actually
something
really
useful
and
important
here
so
kind
of
taking
that
step
and
dragging
people
to
your
website
and
saying
like
look
at
this
cool
stuff
and
if
they
like
it,
then
they
can
do
something
with
it.
If
they
don't
like
it,
then
it's
like
obviously
a
different
problem.
B
Forwarding
on
that
subject
so
in
in
in
those
kinds
of
pr
moves
that
you
can
make,
how
do
collaborations
work
in
the
eyes
of
google
like
how
what's
allowed
and
what's
not
allowed.
A
From
from
our
side,
anything
where
there's
no
exchange
of
value
for
a
link
is
essentially
okay,
I
don't
know,
probably
not
anything
but
for
the
most
part
like
if,
if
you're
not
doing
something
where
you're
saying
like,
I
will
link
to
you.
If
you
link
to
me-
or
I
will
pay
you
this
much
money,
if
you
link
to
me,
then
essentially,
that's
okay.
The
important
part
is
really
that
the
other
website
is
kind
of
deciding
on
their
own.
To
link
to
your
website.
B
Okay,
okay,
okay,
it
gets
maybe
a
little
tricky
there
because
sometimes
like
you,
you
invite
someone
and
they
you
they
collaborate
and
they
and
they
they
ask
for
something
in
return,
especially
in
younger
markets
like
here.
It's
it's
really
like.
Sometimes
people
are
very
like
I
give,
but
you
give
like
they
really
want
that
exchange,
and
you
say,
but
we
can't
really
it's
tricky.
A
C
A
Our
ranking,
so
links
are
especially
important
in
the
beginning
when
you're,
just
starting
out
like
if
we
don't
know
about
your
website
at
all,
then
obviously
like.
We
have
to
find
a
link
to
it
somehow,
but
once
we
know
about
your
website
and
can
kind
of
understand
how
it
fits
in
with
the
context
of
the
web,
then
that
kind
of
can
grow
a
little
bit
more
organically.
You
don't
need
to
kind
of,
like
constantly
add
links
to
the
website.
B
Okay,
okay
yeah
for
for
the
original
boost,
maybe
and
that
and
then,
when
it's
when
it
flows,
when
it's
in
running
speed,
I
guess
I
guess
you
could
frame
it
like
that:
yeah,
okay,
okay,
so
so
I
I
might
be
just
if
I
take
too
much
time.
Please
don't
hesitate
to
interrupt
me
so
on
on
that
collaboration
side.
B
So
I
have
a
good
example,
so
let's
say
you're
a
comparison
website
right
and
you
do
something
on
the
best
yoga
mats
and
you
contact
really
original
and
an
authoritative
and
expert
yoga
practicer
who
have
blogs
and
you
invite
them
to.
Basically
you
invite
them
in
a
collaboration,
so
you
basically
say
hey
how
about
you.
You
check
out
our
article
and
you
you
you,
you
make
propositions
of
of
to
make
it
better.
B
So,
for
example,
you
add,
oh
okay,
so
you
said
that
this
is
important
for
your
ems
choosing
and-
and
I
as
an
expert
I
I
mean-
I
I'd-
also
put
that
and
this
and
that,
and
so
they
help
you
make
your
content
better
and
you
give
them
so
so
you
you
link
to
them
in
regards,
and
you
say,
like
we
collaborated
with
this
experts
and
you
give
them
a
link
to
the
website
to
their
website
in
in
recognition
as
a
source,
and
so
and
maybe
after
that,
you
you
say,
oh
well,
if
you
want
to
mention
that
you
that
you
were
in
the
in
this
article
as
an
expert
on
your
website.
B
A
I
in
general,
that's
okay,
I
I
think
it's
something
businesses
over
time.
Like
you,
you
recognize
it
and
it's
it's
like.
Oh,
they
just
want
me
to
do
this
back
and
forth
thing,
but
it's
like
as
long
as
you're,
not
forcing
them
to
do
that
and
saying
like
in
order
to
be
listed
in
our
comparison
website.
A
Need
to
link
to
my
website
kind
of
thing
as
long
as
it's
open
like
that,
then
generally,
that's,
okay!
Okay,
yeah!
I
I
think
I
mean
it's
like
all
of
these.
Things
are
a
little
bit
tricky
in
that
it's
easy
to
take
one
one
example
like
this
sure
where
I
think
like
in
your
situation
like
that
that
case
sounds
pretty
reasonable
and
to
expand
it
and
say:
oh
well.
I
will
contact
50
million
people
and
do
this
game
with
them.
A
B
Okay,
well,
thank
you
very
much
for
that
information
that
that
clears
things
up
a
lot,
and
so,
if
maybe
someone
had
a
problem
before
it
might
be
because
they
just
made
way
too
many
of
these,
and
so
it
was
excessive
yeah,
okay,
yeah,
okay!
Well
that
thanks,
that's
all
the
questions
I
had.
Thank
you
very
very
much
for
for
your
answers.
A
No
more
questions
cool.
Well,
I
mean
we'll
still
have
room
for
more
questions
along
the
way.
So
no,
no
pressure.
Okay,
let
me
look
at
the
the
ones
on
youtube,
so
so
the
first
one
I
think,
is
kind
of
tricky.
It's
like
a
few
months
ago,
we
started
working
for
a
new
company.
We
found
that
one
of
their
local
websites
had
some
strange
seo
issues.
It
was
indexed
in
google,
but
not
in
bing,
and
later
the
bing
technical
support
told
me
there
was
a
sort
of
block
that
they
removed.
A
A
So
from
from
looking
at
things
from
our
site,
I
assume
you
have
it
verified
in
search
console.
If
there
are
no
manual
actions
that
you
see
there
in
search
console,
then
there
are
no
manual
actions
associated
with
this
website
and
taking
a
look
a
little
bit
further
on
our
side.
A
So
the
these
kind
of
I
think,
spammy
after
effects,
are
things
that
in
general,
you
would
not
see
for
kind
of
like
with
a
pause
of
10
years
in
between
with
a
website
like
that,
and
in
any
case,
if
their
were
spammy
after
effects,
you
would
see
that
as
a
manual
action
in
search,
console
and
you'd
be
able
to
kind
of
like
resolve
that
clean
that
up
the
one
area
where
you
might
see
some
kind
of
after
effects
for
a
while
is
with
regards
to
links
if
you
had
or
if
the
old
website
had
a
lot
of
really
really
bad
artificial
links
associated
with
it,
then
that
might
be
something
that
at
some
point
would
would
count
kind
of
against
your
website
in
that
sign
sense,
even
if,
in
the
meantime,
you
have
a
different
website
up
there.
A
So
my
my
assumption
here
is
that
this
website
is
essentially
just
ranking,
as
it
normally
would
with
regards
to
its
content
at
the
moment
and
that
there's
nothing
kind
of
artificially
holding
it
back
and
if
you
were
to
move
to
a
different
domain
name
to
try
to
escape
whatever
might
be
associated
with
this
domain
name.
I
don't
think
you
would
see
any
change
in
visibility
in
search
and
moving
domain
names
is
always
a
bit
of
a
hassle,
and
it
takes
a
lot
of
time.
A
And
do
the
core
web
vitals
affect
amp
pages?
We
we
essentially
treat
amp
pages
like
normal
html
pages
and
when
it
comes
to
search
for
the
most
part,
so
we
would
rank
them
appropriately.
At
the
moment,
we
don't
use
the
core
web
titles
with
regards
to
ranking,
but
the
plan
is
to
introduce
that
I
think
in
a
month
or
two
and
when
that
happens,
that
will
affect
amp
pages
as
well.
The
I
think
the
useful
part
with
regards
to
amp
pages
is
by
default,
they're
really
fast.
A
So
with
that
regard,
I
think
amp
pages
are
a
great
way
to
make
really
fast
web
pages.
You
can
make
other
kinds
of
really
fast
web
pages
and
if
a
website
is
appropriately
fast
and
has
a
good
user
experience,
then
it'll
pass
the
core
web
vitals
thresholds
and
essentially
from
the
page
experience
ranking
factor.
That
would
be
okay,
but
it
doesn't
need
to
be
an
amp
page.
A
A
A
I
don't
think
it
would
change
anything
with
regards
to
search
and
we
definitely
wouldn't
rank
those
pages
differently
in
search
just
because
you're
changing
the
date
and
time
on
a
page.
So
my
recommendation
there
would
be
if
your
cms
does
this
by
default
and
you
can't
control
it
then
like
fine,
if
you're
doing
this
manually
kind
of
like
tweaking
the
date.
Every
time
you
make
a
small
change
like
shuffling
images,
then
I
would
recommend
just
skipping
that
and
only
update
the
date
when
you
actually
make
significant
changes
on
a
page.
A
I
have
a
few
questions,
but
the
overarching
question
is:
what
are
the
things
that
a
website
manager
should
do
to
ensure
that
urls
are
published?
Urls
published
are
indexed
in
google
as
soon
as
they
are
published.
A
Yeah.
I
think,
like
everyone
wants
that,
like
you,
you
make
something
and
you
want
it
visible
in
google
right
away,
but
let's
see
so
are
urls
in
news
sitemaps
indexed
more
frequently
than
regular
sitemap
indexes
that
are
submitted
in
search
console.
A
A
But
if,
if
we're
currently
not
already
indexing
your
content
as
quickly
as
possible,
then
putting
it
in
a
new
sitemap
won't
change
anything.
So
that's
kind
of
from
from
that
angle,
it's
it's
like.
If
we're
trying
to
get
everything
quickly,
then
obviously
using
the
the
right
type
of
sitemap
file
helps,
but
just
artificially
putting
it
in
a
cyclone
file
like
this
doesn't
change.
It
go
ahead.
A
For
for
news
websites,
so
we
the
the
index
sitemaps,
are
essentially
just
a
collection
of
the
siphon
files
that
you
have.
So
it's
not
it's,
not
something
where
you're
like
submitting
more
more
content
and
making
it
harder
to
crawl.
It's
more
like
here's
everything
from
my
website
and
usually
we
do
recommend.
D
E
Hello,
hi
yeah
hi,
john
sir,
yes,
sir.
I
it's
a
very
pleasure
to
connecting
with
you,
sir
sir.
My
question
is,
I
am
facing
asu
in
google
dance
like
my
website
position
is
like
continuously
fluctuating
from
phase
one
to
page.
Fourth
and
fifth-
and
this
is
the
major
issue
I
facing
since
last
week
last
month.
So
what
can
I
do
right
now?
Could
you
please
suggest
anything.
A
C
A
A
There
is
always
to
try
to
find
a
way
to
significantly
improve
the
quality
of
the
website
overall,
so
that
the
algorithms
are
for
sure
always
on
the
good
side,
and
that
I
mean
I
think
it's
hard
to
kind
of
like
turn
that
into
something
practical
and
that's
something
where
you
almost
have
to
like
know
your
website,
and
you
know
your
users
and
figure
out
ways
to
really
try
to
improve
it.
In
with
a
big
step.
A
How
how
long
that
takes
yeah?
It's
it's
hard
to
say
it's
really
hard
to
say,
yeah,
it's
like!
On
the
one
hand,
we
we
have
to
recrawl
the
content
like
if
you
make
significant
changes
on
your
website,
we
have
to
recrawl
that
and
to
recrawl
that
across
a
larger
site
that
can
take
a
bit
of
time,
especially
if
you
make
bigger
changes
like
across
everything.
If
you
change
the
structure
of
your
website,
I
I
would
assume
something
like
that.
A
Just
purely
from
a
technical
point
of
view
would
take,
I
don't
know,
maybe
a
month
and
for
understanding
the
the
quality
changes
overall.
I
would
see
that
as
something
where
it
probably
takes
a
few
months
on
our
side
to
to
actually
understand
that
this
website
has
significantly
changed,
so
not
something
that
you
can
fix
in
a
week.
It's
probably
more,
like
I
don't
know
three
four
months,
something
like
that.
If
you
make
significant
quality
changes.
A
A
I
I
don't
think
so.
My
my
understanding
is
that
it's
more
like,
like
normal
rich
results,
which
are
essentially
just
ways
of
of
showing
that
information
in
the
search
results
slightly
differently.
It's
not
the
case
that
we
would
be
ranking
that
page
higher
because
of
that.
C
And
we
have
some
certification
from
international
network,
so
is
any
its
help
in
any
eta
parameters,
if
any,
that
kind
of
certification
help
any
parameters,
possibly.
A
I
I
don't
know
I
I
don't
know
what
what
certifications
you
you
have
and
what
we
would
watch
out
for,
but
if,
if
these
are
things
that
we
could
recognize
while
crawling
and
indexing
the
web,
it's
it's
possible.
We
would
be
able
to
spot
that
and
take
that
into
account.
But
I
I
don't
know
it
probably.
A
Cool,
let
me
run
through.
Let
me
run
through
some
of
the
other
submitted
questions,
and
then
we
can
get
back
to
the
live
questions
as
well.
So
I
have
one
question,
sir
I'll
get
back
to
you
is
that
okay,
let
me
just
go
through
some
of
the
submitted
ones
because
like
they,
they
submitted
them
ahead
of
time,
and
then
we
can
get
some
more
of
the
live
questions
from
you
all
too.
A
Okay
in
may
2020,
it
was
announced
that
google
will
incorporate
the
page
experience
metrics
into
the
ranking
criteria
for
top
stories
in
search
on
mobile
and
remove
the
amp
requirement
from
top
stories
eligibility.
A
A
So
even
at
the
moment,
we
don't
require
amp
for
discover
it's
something
where
we
we
do
show
amp
pages,
because
we
we
understand
that
they're
normal
pages,
but
we
also
show
normal
pages
in
discover
as
well.
The
the
difference
primarily
with
regards
to
amp
and
non-amp
pages
in
discover
is
with
regards
to
the
size
of
the
thumbnail
image
that
we
show
by
default
for
amp
pages,
we
can
show
a
slightly
bigger
thumbnail
image
by
default
for
web
pages.
We
have
to
show
a
slightly
smaller
thumbnail
image.
A
However,
if
you
use
the,
I
think
max
image
preview,
robots,
meta
tag.
You
can
let
us
know
that
we
can
also
show
a
larger
thumbnail
image
for
your
web
pages
and,
if
you
do
that,
then
essentially
the
way
that
the
pages
are
shown
in
discover
are
essentially
the
same
in
that
you
have
the
larger
thumbnail
image.
A
A
Essentially,
what
what
we
watch,
so
I
don't
actually
know
like
how
how
we
would
handle
that
in
specifically
in
the
top
stories
carousel,
so
with
regards
to
the
the
ranking
especially
there.
So
I
don't
think
it's
it's
as
easy.
As
it's
like
your
page
has
to
be
faster,
then
we
will
show
it
in
top
stories
instead
of
someone
else's
pages.
A
A
So
that's
something
where
I
I
don't
think
blindly
focusing
on
speed
makes
sense,
a
good
comparison
that
that
I've
used
it
or
that
I
think
it's
a
good
comparison
is
you
can
make
an
empty
page
really
fast,
but
it's
not
very
useful
for
users
so
similarly
like
if
you
made
a
non-amp
page
super
fast
by
removing
all
of
the
content,
then
for
us
that
wouldn't
be
very
useful
to
show
in
the
top
stories,
even
if
it's
super
fast,
so
you
there
are
lots
of
things
that
come
into
play
with
regards
to
to
ranking
in
in
situations
like
this,
and
they
also
apply
in
top
stories.
A
I
have
no
idea
how
we
do
ranking
and
discover
that's
kind
of
a
mystery
to
me,
but
in
within
top
stories
it
seems
like
something
where
we
could
take
a
lot
of
the
existing
web
search,
ranking
factors
too.
A
I
have
a
website
that
mainly
deals
with
providing
services
for
approvals
and
certifications
that
are
mandatory
for
importers
and
manufacturers
of
electronics
and
it
products
on
the
services
page.
I've
put
the
json
ld
for
contacts.
Logo
addresses
if
I
put
faq
structured
data
markup
on
every
services
page
to
make
it
appear
in
the
rich
results.
Will
it
affect
any
way?
My
website
is
appearing
for
the
search
results
intended
for
service
providers
kind
of
query,
so
it's
it's
perfectly
fine
to
have
multiple
kinds
of
structured
data
on
a
page.
A
A
So
with
that
in
mind,
I
think
if
you
focus
on
what
is
the
primary
content
of
this
page
and
provide
structured
data
for
that
then
you're,
probably
on
the
safe
side.
It's
not
the
case
that
we
would
say.
If
you
have
this
kind
of
structured
data,
we
will
ignore
all
of
the
other
kinds
of
structured
data.
A
A
One
of
my
websites
has
fallen
down.
I
think
we
we
talked
about
this
briefly,
for
which
cases
do
I
need
self-referential
canonical,
so
self-referential
canonical
is
when
you
have
a
link,
rel
canonical,
and
you
essentially
point
to
the
same
page
that
you're
already
on
and
from
our
point
of
view.
This
can
make
sense,
because
a
lot
of
pages
on
the
web
can
be
crawled
with
different
variations
of
urls.
A
So,
for
example,
you
might
have
the
same
page
under
www
and
on
dub
dub
dub
on
your
website
and
if
we
crawl
one
version-
and
we
don't
have
any
link
rel
canonical
on
that
page,
then
we
don't
know.
Is
this
the
version
that
you
want
to
have
index
or
do
you
want
the
other
version
to
be
indexed?
And
then
we
might
pick
one,
whereas
if
you
do
have
the
rel
canonical
on
that
page,
then
we
would
know.
A
A
A
I
don't
know
make
it
so
that
it's
easier
for
us
to
pick
the
right
version
when
it
comes
to
search
our
link,
rel
next
and
rel
previous
ignored,
yes,
they're
ignored
at
some
point.
We
use
that
to
understand
pagination
better,
but
our
systems
have
gotten
kind
of
a
little
bit
further
in
that
we're
able
to
recognize
kind
of
common
types
of
pagination
setups
on
our
own,
and
we
can
process
those
as
normal
internal
links
and
understand
the
context
from
there
a
little
bit
better.
So
we
no
longer
need
these
special
kind
of
link
attributes.
A
You
can
keep
them
on
your
pages.
If
you
have
them
there
already,
they
can
be
useful
for
things
like
accessibility,
where,
if
someone
is
using,
maybe
a
screen
reader
or
some
other
kind
of
assistive
technology,
and
they
want
to
see
the
next
version
of
that
page.
Then
this
kind
of
markup
can
help
them
too.
So
it's
not
something
that
you
should
kind
of
remove
by
default,
but
rather
it's
just
well.
Google
doesn't
use
it,
but
maybe
other
other
systems
do
use
it.
A
How
to
optimize
a
knowledge-based
website
like
dictionary.com,
with
very
short
content
and
less
than
400
words
per
page?
So,
first
of
all,
I
would
not
focus
on
the
number
of
words
per
page.
I
think
that's
that's
a
terrible
metric
when
it
comes
to
kind
of
understanding
if
content
is
good
or
not.
A
Sometimes
it's
useful
as
a
metric,
which
you
can
use
kind
of
like
internally
as
a
guideline
on
your
side
like
I
want
to
provide
a
lot
of
information
or
where
there's
a
strong
information
need,
I
will
provide
more
information
or
where
there's
a
lower
information
need
I'll,
just
provide
less
information.
A
All
of
these
things
are
useful,
maybe
on
your
side
internally,
but
it's
not
something
that
google
is
going
to
use.
So
google
is
not
going
to
count
the
words
on
your
page
and
say:
oh
300
words.
We
will
never
show
this
page
in
the
search
results
with
regards
to
kind
of
a
knowledge-based
website.
A
Like
that,
I
I
think
you
really
need
to
work
hard
to
make
sure
that
you're
providing
unique
value
and
something
really
interesting
for
your
users
with
regards
to
a
website
like
that,
it's
very
tempting.
As
as
a
programmer
to
go
in
and
say
well,
I
have
this
database
of
information.
I
will
just
make
a
website
out
of
it,
and
the
database
of
information
is
something
that
I've
collected
from
the
internet
or
whatever,
and
it's
very
easy
to
go
off
and
create
a
website
that
has
millions
of
pages
based
on
a
database.
A
You
really
need
to
provide
something
more
than
just
a
dump
of
the
the
data
there
and
similarly
we
we
sometimes
see
that
for
for
businesses
where
they
take
like,
as
as
the
database,
they
take
a
list
of
cities
or
a
list
of
countries
or
a
list
of
different
types
of
services,
and
you
take
this
database
of
1
000
services
and
50
000
cities
and
you
cross
them
together,
and
you
create
this
website
with
like
a
giant
mass
of
pages
which
are
just
database
driven,
and
you
can
do
that,
of
course,
but
our
systems
when
they
look
at
that
they'll
say
well
like
what
is
the
value
here.
A
Why
should
we
be
showing
this
to
users
and
for
that
you
need
to
do
more
than
just
well,
it's
correct
data
and
it's
like
short
content,
but
it's
good
content.
A
You
really
need
to
provide
something
that
users
pick
up
on
and
that
they'd
like
to
see
in
search-
and
I
think
that's
that's
always
the
hard
part
there
like
going
off
and
creating
these
things
is
easy,
but
doing
that
in
a
way
that
is
actually
useful.
That's
that's
kind
of
tricky
cool.
Let
me
see
like
maybe
we
even
ran
out
of
questions
yeah.
I
think
we
got
through
pretty
much
everything
that
was
submitted
so
cool.
We
can
go
more,
more
live
questions
from
you
all
tito.
F
Yes,
john
I've.
Before
my
before
asking
my
question,
I
wanted
to
support
your
answer
about
the
content
length
that
me
and
nicola
have
tested
this
with
several
different
articles
for
websites,
and
I
can
confirm
that
it's
more
about
how
you
write
and
what
you'll
write
and
how
you
provide
the
answer
to
the
user
compared
to
how
lengthy
is
the
answer,
because
it
could
be
2
000
words,
but
it
could
be
absolutely
pointless
and
so
on.
F
F
Is
it
possible
to
expect
them
soon
because
they
really
they're,
really
good
elements
of
google
they're
really
attracting,
and
we
do
our
best
to
provide
usually
the
best
content
when
we
when
we
prepare
articles
for
the
websites?
Okay,
thank
you.
A
F
A
Okay,
that's
that's
weird,
okay!
I
I
don't
know
what
the
what
the
plans
are
there,
but
I
I
I
can
check
to
see
what
what
the
team
there
says
I
mean.
I
I
can't
like
give
you
a
date
and
say
we
will
do
this
then,
because.
A
And
even
if
the
team
tells
me
like
oh
we're
going
to
launch
next
week,
we,
I
can't
really
tell
you
ahead
of
time,
but
if
it
can
happen
that
something
like
this
gets
stuck
and
they're
like.
Oh,
we
have
five
countries
left
where
we
need
to
launch
this
in
and
it's
like.
Oh,
let's,
let's
go
off
and
do
it
but
yeah
I
mean
sometimes
with
some
of
these
search
features.
A
There
are
also
tricky
policy
questions
associated
with
that
where
they
say
we
would
like
to
do
it
here,
but
actually
because
of
some
local
laws
or
some
local
policies.
We
can't
easily
do
that.
So
that's
sometimes
a
bit
tricky,
but
I
I
I'll
pick
the
team
and
see
we'll
see
what
they
say.
C
G
G
G
A
G
A
That
setup
and
you
link
between
the
the
versions
appropriately
there's
like
the
the
link,
real
canonical
to
desktop
and
link
alternate
to
the
mobile
version.
Then
we
we
would
be
able
to
understand
that
configuration
and
we
would
be
able
to
treat
that
the
same
as
any
other
website.
I
we.
We
don't
recommend
that
anymore.
It's
it's
not
that
we
say
you
shouldn't
do
it.
We
just
say
like.
If
you
make
a
new
website,
we
recommend
just
making
one
version.
A
The
main
reason
for
just
having
one
version
is
to
make
it
so
that
it's
it's
easier
for
you
to
maintain
and
that
you
understand
what
is
happening
better,
because
we
we
will
try
to
index
the
the
mobile
version
of
the
site,
but
you
have
the
canonical
set
to
the
desktop
version
and
then
in
search
console.
You
see
both
versions
it.
It
gets
a
bit
confusing,
so
we
recommend
just
one
version,
but
we
support
the
the
other
setups
and
in
the
past
we
have
recommended
that
as
well.
G
Okay,
quick
question,
mr
john:
we
have
news
website
abc.com
and
that's
our
website,
but
we
use
abc.kr
302
redirection,
so
does
it
affect
seo
in
bad
way
and
also
we
try
to
register
abs.kr
domain
in
search
concern
because
we
need
to
delete
some
news
when
there
is
problems
in
the
news
yeah.
A
A
Of
time,
okay
years,
then
we
will
treat
that
as
a
permanent
redirect
and
we
will
try
to
index
the
destination
page.
And
it's
not
that
there's
any
value
that
is
lost
because
it's
a
302
redirect
it's
really.
We
have
these
two
urls
and
one
is
redirecting
to
the
other
one,
which
one
should
we
index
and
we'll
try
to
index
the
one
that
is
clear
for
us,
as
as
the
primary
version.
C
A
Let
me
just
see
there's
one
more
question.
I
think
I
missed
in
from
from
youtube.
How
long
does
google
give
a
persistent
error
if
the
site
is
temporary
using
503?
A
So
503
is
a
temporary
server
error
code
and
from
our
point
of
view,
it's
something
where
we
don't
have
a
fixed
timeline
with
regards
to
when
we
drop
individual
urls
from
from
our
index
when
they
return
503,
but
we
recommend
doing
that
at
most
for
a
couple
of
days
so
somewhere
between
kind
of
two
to
seven
days,
something
like
that
at
maximum,
and
at
that
point
we
will
start
dropping
urls
from
the
website.
So
it's
it's
not
that
there's
a
exact
date
or
time
limit
that
is
there.
It's
really.
A
E
Hi
yeah,
sir
again
I
have
one
question
like
I
am
working
on
a
ymyl
site
like
a
pharmaceutical
industry,
okay,
and
what
I
realizing
that
this
industry
is
totally
different
from
any
other
industry
if
I'm
working
on
any
id
company
or
any
other
industry,
so
pharmaceutical,
basically,
is
totally
different.
We
need
to
follow
each
and
everything
like
eat
like
so
I'm
just
asking
you
how?
What
kind
of
link
I
can
create
for
ymyl
site
like
content
is
a
good,
but
we
need
to
create
some
some
link
quality
link.
A
I
mean
the
link
should
be
natural
link,
so
it
shouldn't
be
the
case
that
you're
going
off
and
creating
links
to
your
website
right.
So
that's
yeah,
I
mean
I
mean
that's
kind
of
the
the
starting
point
there
and
based
on
that,
I
I
don't
think
like
you
would
need
to
do
anything
different
in
that
regard,
essentially
like
creating
creating
useful
and
helpful
content
that
people
want
to
link
to
makes
sense
and
you
can't
really
control
who
who
is
linking
to
your
website.
A
A
So
from
from
that
point
of
view,
I
I
think
focusing
on
like
what
kind
of
link
should
I
get
from
my
website?
That's
probably
the
wrong
approach
there,
but
I
do.
C
A
E
Okay,
thank
you.
So
one
more
question:
is
there,
like
in
google
search
console,
I
have
submitted
my
site
map
okay,
but
like
after
a
couple
of
days
I,
what
I
found
is
sitemap
is
indexed
properly.
All
the
web
pages
are
indexed
properly,
but
what
I
observe
is
there
is
like
number
of
link
found
is
zero,
so
why
it
is
showing
0
I'm
not
getting.
Could
you
please
let
me
know
why
it
is
showing
0
number
of
link
count.
E
Where
are
you
seeing
that
inside
inside
the
search
console
yeah?
The
number
of
link
like
search
question
found
is
zero.
It
is
showing
zero,
but
earlier
it
was
showing
like
200
links
were
there,
but
right
now
it
is
showing
zero,
but
every
each
and
every
place
is
indexed
properly,
but
the
figure
is
zero
earlier.
It
was
200.
E
A
E
A
I
don't
know,
may
co,
could
you
post
maybe
a
screenshot
or
a
link
to
a
screenshot
in
the
chat?
I
I
can
take
a
look
at
that.
E
I
don't
know
yeah,
I
I
will
definitely
save
this
screenshot.
Okay,.
A
Cool
all
right,
I
think,
let's
see
we
have
your
dindo,
I
think
you're
next.
F
Yes,
I
just
wanted
to
add
a
little
bit
about
the
links
on
shared
by
nikola
and
the
certification
of
the
team
members
of
our
website
that
this
is
another
thing
we
have
tested.
It
really,
let's
say
counts.
I
don't
mean
that
you
have
a
blow
up
of
visibility
or
something
like
that,
but
it
supports
the
trustworthiness
of
the
the
people
to
your
website
and
it
really
works.
It
really
works.
It's
way
way.
F
Better
people
are
kind
of
trusting
a
website
and
a
brand
better
that
way
because
they,
these
people
look
more
like
experts
coming
from
the
company
yeah.
F
The
credibility
of
the
team
members
yeah-
this
is
really
really
important
because
it's
like,
let's
imagine,
we
have
a
doctor's
website
and
yes,
we
know
that
the
doctor
has
his
degrees
and
so
on
and
so
on,
but
once
they
share
some
certificates
about
conferences,
seminars,
additional
practices,
they
have
passed
within
their
background
and
so
on.
This
looks
like
a
little
bit
more
credible,
more
trustworthy
to
to
trust
your
health.
This
specialist
yeah.
A
Yeah
yeah
sounds
like
a
good
idea.
Okay,
let
me
pause
the
recording
here.
I
I
still
have
a
bit
more
time,
so
if
you
want
to
stick
around
a
little
bit
longer,
you're
welcome
to
do
so,
but
thanks
for
all
of
the
questions,
thanks
for
all
of
the
comments
along
the
way
and
thanks
for
submitting
questions
on
youtube
as
well,
I
if
you're
watching
this
recording,
I
hope
you
found
this
useful
and
hopefully
I'll
see
you
all
again
in
one
of
the
future
hangouts
as
well.