►
From YouTube: English Google SEO office-hours from April 9, 2021
Description
This is a recording of the Google SEO office-hours hangout from April 9, 2021. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
here
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
their
website
and
search,
looks
like
a
bunch
of
people
are
joining
already,
so
I'm
sure
it'll
be
an
interesting
one.
A
A
bunch
of
questions
were
submitted
on
youtube
as
well,
so
we
can
go
through
some
of
those,
but
maybe
I'll
just
go
through
some
of
the
live
questions.
First
and
it
looks
like
we
already
have
two
people
who
are
raising
their
hands:
wow:
okay,
cool
praveen.
You
made
it
first
hi
john.
How
are
you.
B
Hi
hi
hi,
oh
so
just
a
very
quick
question.
This
page
experience
algorithm,
which
is
coming
in
may
just
wanted
to
know
if
it
will
be
a
real
time
algorithm
or
something
like
core
updates,
where
it
will
be
updated
from
time
to
time.
A
I
don't
know
I
don't
know
if
that's
decided
completely
yet
I
mean
part
part
of
that
is
also.
There
is
just
a
general
lag
for
the
data
anyway,
so
we
we
kind
of
have
to
wait
that
period
of
time
until
we
have
collected
enough
data,
so
I
suspect
it's
not
something
that
will
be
optimized
for
speed,
speedy
updates,
but
more
kind
of
to
have
a
clear
understanding
of
the
overall
picture.
So
my
guess
is
it'll
be
more
more
something
of
a
slow
thing
rather
than
a
real
time
change.
A
Cool,
okay,
max.
C
Hi
john
I've
got
a
couple
of
questions
with
regards
to
core
web
vitals.
So
the
first
one
is,
we
recently
updated
our
site
and
they
were
now
we're
getting
100
score
in
lighthouse.
But
after
deploying
the
changes,
the
amount
of
poor
urls
have
increased
dramatically
in
google
search
console
being
reported,
so
our
poor
urls
have
gone
up,
and
our
good
urls
have
actually
gone
down
now
understand
the
difference
between
lab
and
field
data.
C
But
it
seems
a
bit
weird
that
we're
now
getting
a
much
better
score
in
lighthouse
the
lab
data,
100,
100
or
100,
but
now
our
real
field
data
seems
to
be
getting
worse
and
it
just
seems
a
bit
strange
that
we've
been
we've
improved
so
much
but
yeah.
The
real
world
data
seems
to
be
the
opposite
of
that.
A
Yeah,
so
so
I
think
one
one
aspect
that
you
need
to
take
into
account
is
the
delay
with
regards
to
core
kind
of
the
the
chrome
user
experience
report,
data,
which
is
that
I
think,
like
28
days
period,
essentially
during
which
the
data
is
collected.
A
So
essentially,
if
you
make
a
change
now
and
you
test
it
in
lighthouse
or
page
speed,
insights,
that's
what
you
would
approximately
see
in
about
a
month
with
the
data
from
search
console
so
that,
from
a
timing
point
of
view,
that's
a
little
bit
decoupled.
A
Yeah,
I
don't
know
it's
it's
hard
to
say
without
look
looking
at
the
details,
it's
like
one
thing
that
I
would
try
to
do.
There
is
to
try
to
figure
out
which,
which
part
of
core
white
vitals
is
affected
by
that,
if
it's
like
largest
contentful
paint
or
if
it's
cls
and
based
on
that,
try
to
figure
out
where
it
might
be.
Coming
from
one
of
the
things
that
generally
happens
with
the
lab
versus
field
data
is
that
with
the
lab
data,
it's
basically
an
assumption.
A
It's
it's
an
approximation
of
what
our
systems
think
might
happen
in
the
field,
because
they're
just
so
many
unknowns
out
there.
That
depend
a
little
bit
on
your
users,
where
they're
coming
from
what
kind
of
devices
they
have.
All
of
that
which
mean
that
you
can
use
the
lab
data
to
incrementally
improve,
but
you
don't
necessarily
see
a
clear
connection
between
the
lab
results
and
the
field
results.
C
C
So
so,
how
does
that
affect
the
score?
Is
there
any
different
schools,
different
countries?
And
then,
if
there
isn't,
where,
in
some
of
our
countries,
our
english-speaking
countries
we're
potentially
competing
with
websites
from
other
countries,
for
example
in
the
philippines,
we
have
a
lot
of
western
websites
in
there.
Okay,
so
a
lot
of
their
users
will
be
from
america,
europe,
etc,
where
the
speed
may
be
faster
and
there
and
there
we're
kind
of
competing
are
against
them,
where
our
users
are
coming
from
the
philippines,
where
the
speed
is
slower.
A
Now
I
I
don't
know
what
what
the
the
final
setup
there
will
be.
It
is
something
where
we
have
country
information
in
chrome,
user
experience
report
data,
so
it
is
something
where
we'd
be
able
to
figure
out
like
where,
where
users
are
primarily
coming
from,
but
the
general
idea
is
still
kind
of
that
users
should
be
able
to
have
a
good
experience
and
if
the
bulk
of
your
users
sees
a
slow
experience.
A
Regardless
of
why,
then,
essentially
that's
what
will
apply
there.
So
that's,
at
least
from
from
what
I
know.
That's
that's
kind
of
the
the
general
standpoint
there
it's
like
if
90
of
your
users
are
coming
from
locations
that
are
slow
and
essentially
90
of
your
users,
have
this
kind
of
sub-optimal
experience
with
your
site.
Then
that's
kind
of
what
will
be
taken
into
account.
A
Yes,
I
mean
it's
it's
harder
to
do,
but
it's
it's
definitely
possible,
like
amp
makes
it
a
lot
easier
to
make
really
fast
pages,
but
it's
it's
still
possible
to
make
them
such
that
they're
either
slow
or
that
they
don't
pass.
The
the
other
aspects
of
the
core
web
vitals.
A
Okay
thanks
john
yes,
sir
rahul
hi.
D
John
hi,
so
my
question
is
about
referral
traffic.
How
does
referral
traffic
improve
search
rankings
for
a
particular
page
if
that
page
is
ranking
for
a
certain
keyword?
No.
A
No,
it's
it's
sometimes
useful
to
to
get
traffic
to
your
pages
regardless,
but
we
don't
take
that
into
account
when
it
comes
to
ranking,
primarily
because
you
you
can
have
lots
of
different
traffic
sources,
that
don't
necessarily
mean
that
your
page
is
good.
For
example,
if
you
go
out
and
spend
a
lot
of
money
on
social
media
advertising,
you
might
get
a
lot
of
people
coming
to
your
site,
but
just
because
there's
a
lot
of
people
coming
doesn't
mean
that
we
should
be
ranking
it
higher
in
search.
D
Okay,
one
more
question:
suppose
we
have
a
product
and
in
the
particular
niche
we
we
are
having
some
competitor
like
big
computer,
amazon
or
something
so
what
happens
is
actually
their
on-page
seos
is
brilliant,
like
they
are
having
50
products
on
the
first
page,
so
obviously
they
are
ranking
for
the
on
the
top
and
their
page
speed
and
everything
is
good.
So
my
question
is
how
to
out
rank
them.
I
mean
what
what
we
can
do
like
it's
extremely.
A
A
I
I
don't
think
there
is
a
magic
trick
to
doing
that,
but
the
good
thing
is,
I
think
we
occasionally
hear
from
large
sites
as
well
that
come
to
us
and
complain
and
say:
oh,
this
small
site
is
ranking
for
our
terms
now
shouldn't
we
be
ranking
first,
because
we're
like
the
most
well-known
and
so
essentially
what
I
want
to
say
is
like
it's
not
impossible
to
to
rank
well
when
there
is
a
lot
of
competition,
but
it's
going
to
be
a
lot
harder.
E
Sorry
I
have
to
turn
my
microphone
on
hi
john.
We
got
a
serious
problem
with
the
project
at
the
moment
since
last
week
we
got
a,
we
got
only
for
the
desk
google
desktop
bot.
We
got
soft
four
zero,
four
errors
and
we
so
we
the
rankings
daily
decreasing
only
for
desktop
ranking
rankings,
and
we
don't
know
what
is
what
is
it?
What
is
the
arrow
right?
We
can't
find
a
find
in
a
solution
for
that.
A
Yeah
problems
the
with
with
the
other
people.
I
was
able
to
pick
up
the
urls
and
send
them
to
the
team,
and
I
think.
A
Into
what
what
is
happening
there,
but
if
you
want,
maybe
you
can
just
drop
your
domain
in
the
chat
here
and
then
I
can
pass.
A
A
As
as
far
as
I
could
tell
from
from
the
information
I
have
so
far,
is
it's
essentially
a
small
change
we
made
in
the
soft
404
detection
and.
E
A
That's
picking
things
up
in
in
weird.
E
G
Hi,
john,
maybe
it's
expected,
but
about
article
in
search
central
book
about
providing
better
products.
Information
for
shoppers
does
this
apply
to
all
type
of
review
in
the
web,
because
the
product
reviews
in
e-commerce
left
by
customers-
and
they
are
not
in
under
our
control
on
other
side,
our
affiliate
websites
and
their
reviews
where
the
control
is
in
our
end.
So
can
you
share
more
information.
A
G
Yeah
in
the
e-commerce,
the
control
is
in
our
customers
because
they
left
the
reviews,
but
in
affiliate
website,
when
we
trying
to
promote
some
other
business,
the
reviews
is
coming
from
our
end
in
our
content,
marketing
team.
A
Okay
yeah,
so
so,
basically,
if
you
have
a
product
page
and
your
customers
can
review
it
on
the
product
page,
that
kind
of
thing.
From
from
my
understanding
the
the
changes
that
we
made,
there
are
really
specific
to
the
more
more
like
the
affiliate
approach
that
you
mentioned,
where
you're
actively
reviewing
one
product
or
multiple
products
on
on
a
separate
page,
not
where
the
primary
purpose
is,
is
a
product
page,
but
where
the
primary
purpose
is
really
the
review.
G
H
Hey,
how
are
you
okay,
so
you
guys
posted
something
in
the
search
console
data
anomalies,
page
talking
about
how
the
image,
starting
on
the
sixth
of
this
month,
that
the
performance
report
for
image
search
impressions
may
was
updated
to
make
it
more
accurate
and
so
forth.
The
question
is:
can
you
describe
more
detail?
What
what
changed
like?
H
A
I
have
to
look
it
up
again.
I
I
don't
know
offhand,
but
it's
I
I'll
I'll,
try
to
figure
it
out
what
what
we
can
say
there.
My
my
understanding
is
it's
mostly
a
matter
of
how
we
track
these
and
show
them
in
search
console.
H
I
was
just
curious
if
it
was
more
of
like
with,
like
google
discover,
you
started
to
track
impressions
in
chrome,
maybe
in
google
images,
maybe
you're
saying
if
the
images
show
up
in
this
carousel
or
that
carousel
or
maybe
in
a
product
rich
results,
you're
counting
the
image
today,
I'm
just
curious
if
it's
related
to
that
or
just
the
math
change.
A
I'd
have
to
dig
into
my
emails.
I
I
remember
that
was
like
some
relatively
long
and
complicated
thread,
so
I
I'd
rather
not
try
to
interpret
it
on
the
fly
you
can
fold
over
to
me
I'll.
Take
it
I'll,
take
a
look
sure
sure
I'll.
Just.
F
A
If
we
show
the
amp
pages
in
search,
then
that's
what
we
will
use
so
usually
for
for
modern
browsers.
We
would
probably
show
the
amp
pages,
especially
if
they're
valid
amp
pages.
If
they're
not
valid
amp
pages,
and
probably
we
would
show
the
the
mobile
or
the
responsive
version.
F
Can?
Can
you
repeat
that,
once
more
sure
can
I
use
my
user's
review
below
my
health
articles?
This
user
generated
generated
content
affect
my
articles
authority.
A
You
you
can
use
user-generated
content
like
that.
The
important
part
to
keep
in
mind
is
that
we
essentially
look
at
your
page
overall
and
if,
if
your
page
overall
looks
like
it
is
lower
quality
because
of
the
user
generated
content,
then
we
would
see
your
page
overall
as
being
lower
quality.
I
Sorry,
moana
with
regard
to
the
mobile
index
rolling
out
if
our
website
is
already
being
predominantly
called
with
the
mobile
crawler
in
search
console
and
once
the
once,
the
mobile
index
is
fully
rolled
out.
Should
we
expect
any
changes
or
given
the
fact
that
we're
already
we're
already
being
called
with
the
mobile
crawler,
that
there
will
be
no
change
at
all.
A
A
All
right
rob.
J
Thanks
john,
I
have
a
an
international
sitemap
question,
so
the
advice
on
on
webmasters
is
that
having
a
separate
international
sitemap
seems
to
help,
but
it
really
talks
about
in
conjunction
with
href
lang
and
language
tags,
etc.
J
A
J
A
Yeah
you,
you,
don't
necessarily
need
a
country
specific
sitemap
file.
I
I
think
for
country,
specific
content
or
localized
content.
If
you
use
hreflang,
then
you
can
put
that
in
a
sitemap
file
or
you
can
put
that
into
the
head
of
the
page.
But
we
we
don't
really
differentiate
between
the
source
of
the
atrial
flange
annotations.
A
A
No,
I
mean
for
for
us,
it
doesn't
matter
like
on
your
side.
The
the
one
reason
why
you
might
split
things
up
into
separate
sitemap
files
is
so
you
can
track
it
separately
in
search,
console.
A
That's
like
totally
up
to
you,
I
in
general,
I
would
try
to
make
the
sitemap
file
comprehensive,
but
if
we're
already
crawling
those
pages,
if
we're
indexing
things
prop
well
enough,
then
that's
and.
J
L
John,
I
have
a
question
regarding
like
when
we
are
searching
for
a
web
search
for
our
site
link
our
site
home
page
doesn't
pop
up.
They
are
like
other
pages
which
do
pop
up,
but
not
our
home
page.
So
what
can
be
the
reason
for
that?
Can
you
tell
me
that.
L
No,
I
can't
see
my
home
page
at
all
like
it
may
not
on
the
first
page,
but
there
are
other
pages,
like
other
categories
which
we
are
selling,
that
that
does
pop
up,
but
not
the
home
page.
L
Yeah
that
does
but
not
like
when
you
search
I'm
not
sure
I
have
to
search
for
it.
If
I
directly
search
my
yeah
site,
it's
yeah,
the
the
link
does
come
up
yeah.
There
is
a
link,
but
when
you
search
like
site
caller
and
site
link,
but
that
doesn't
work.
A
Yeah,
I
I
wouldn't
worry
about
that
too
much
like
in.
In
most
cases,
we
show
the
the
home
page
kind
of
in
in
the
first
results
for
a
site
query,
but
it's
not
necessary.
It's
not
something.
That
means
that
something
is
wrong
on
your
website.
A
If
it's
not
happening,
the
the
only
thing
I
would
watch
out
for
is
if
the
home
page
is
not
indexed
at
all
and
if
that's
the
case,
then
probably
there's
some
technical
reason
for
it,
but
if
it's
just
in
a
site
query
not
not
on
top
or
not
on
the
first
page,
I
wouldn't
worry
about
that.
M
All
right
me,
hi,
hey
john,
so
a
quick
question
regarding
the
switch
to
mobile
first
indexing.
I
know
you're
kind
of
at
the
last
batch
of
websites
that
need
to
be
moved
over.
I
know
there's
a
bit
of
a
delay
until
that
actually
happens
if
there's
a
website,
that's
still
on
the
desktop
crawler.
A
So
that's
something
I
I
wouldn't
necessarily
worry
about.
If,
on
the
other
hand,
you're
really
aware
of
well
the
mobile
content,
isn't
there
the
internal
linking
doesn't
work,
the
structured
data
doesn't
work,
the
images
are
not
embedded
properly
or
anything
like
that.
That's
something
I
I
would
fix.
But
if,
when
you
do
your
your
test,
your
analysis,
you
say
it
looks
okay
to
me,
then
I
I
would
assume
it's
just
our
algorithms
kind
of
being
too
picky.
M
So
from
a
quick
analysis,
it
does
seem
that
there
are
some
differences
in
internal
linking
some
internal
links-
navigation,
basically
especially
from
a
specific
sidebar
that
does
show
on
the
desktop,
but
it's
hidden
on
the
mobile,
but
when
it's
hidden,
it's
completely
hidden
like
the
html,
is
not
there
anymore.
M
So
I'm
assuming
that
could
be
one
of
the
reason,
the
internal
navigation
being
a
bit
different
when,
when
the
algorithm
kind
of
tries
to
figure
out
whether
it's
okay
or
not,
is
it
just
checking
for
differences,
or
is
it
checking
for
differences
and
assuming
that
this
is
actually
going
to
have
a
negative
impact
if
we
do
move
right
now?
So
is
this
just
like?
Oh
it's
different,
so
it's
not
we're
not
going
to
move
it
or
it's
different
and
you
might
get
a
hit
in
terms
of
rankings.
If
we
do
it.
A
I,
as
far
as
I
understand
it's
basically
just
to
understand
if
there
are
differences,
so
the
the
general
assumption
is.
If
there
are
differences,
then
you
might
not
like
those
differences,
but
if
you're
saying
well,
I
know
there
are
differences
and
I
think
it's
okay.
Then
that's
that's
perfectly
fine.
So
I
I
wouldn't
worry
that
suddenly
it'll
disappear.
M
Right
and
do
you
have
any
idea
when
this
this
last
batch
will
officially
get
moved
over?
I.
A
A
Idea
was
in
march,
but
sometimes
things
happen,
and
it's
it's
also
one
of
those
things
where,
when
talking
with
the
infrastructure
team,
they're
saying
well,
it's
not
like
we're
turning
any
systems
off
completely
and
it's
like.
We
need
to
turn
it
off,
because
we
have
to
save
computers
or
something
it's
more
that
we
we've
been
trying
to
go
in
this
direction
for
a
while
and
when
we
get
there
it'll
be
good,
but
it's
not
that
we
have
any
urgent
deadline
to
do
that.
M
And
just
one
quick
follow-up:
if
there
are
sites
there
are
businesses
that
still
have
their
majority
of
traffic
coming
from
desktop
users,
there
are
certain
niches
that
that
still
tend
to
do
that
they
will
still
be
moved
over
to
mobile
indexing
and
they
shouldn't
really
see
much
of
a
difference.
As
long
as
you
know,
the
content
is
yeah
similar.
A
Yeah
I
mean
as
long
as
the
the
mobile
website
is
not
it's
like.
This
page
is
not
available
for
mobile
users,
then
that
should
be
fine
like
I.
There
are
lots
of
sites
out
there
that
just
have
a
desktop
friendly
home
page
and
maybe
they're
they're
selling,
something
that
make
more
sense
on
desktop.
Like
I
don't
know,
windows
apps
or
something
like
that
and
from
our
point
of
view,
it's
one
version.
A
Cool
all
right,
let
me
run
through
some
of
the
submitted
questions
and
then
I'll
get
back
to
people.
Who've
been
raising
their
hands
as
well
so
much
happening,
and
the
first
question
is
essentially
just
the
same
as
mihai's
question.
If
our
site
is
only
meaningful
to
desktop
users
such
as
driver
downloads,
will
google
still
use
mobile
first
indexing,
yes
and
then
referral
traffic?
We
talked
about
that
briefly.
What's
the
difference
between
core
updates
and
this
product
review
update,
does
it
work
in
a
similar
way?
A
Is
there
a
difference
like
the
product
review,
update,
looks
at
queries
overall
that
deal
with
reviews
and
best
of
list
articles?
I
don't
know
how
how
to
frame
the
difference.
I
mean
from
from
our
point
of
view,
they're
they're,
different
algorithms
that
try
to
look
at
different
things.
Usually
the
the
core
updates
tend
to
look
at
things
overall
across
the
board
for
websites,
and
this
particular
update
is
really
more
focused
on
kind
of
product
review,
websites
or
product
review
type
content.
A
A
Will
the
core
web
vitals
and
google
passages
roll
out
at
the
same
time,
or
did
the
google
passages
already
start
rolling
out?
Already?
A
I
don't
know
I
bet
barry
would
know
if
the
passage
indexing
stuff
has
rolled
out
passes.
Indexing
has
rolled
out
january,
I
believe,
okay
cool.
We
should
have
you
answer
more
of
these
questions.
A
Let's
see
we're
moving
our
site
from
a
separate
mdot
domain
to
one
responsive,
url
in
batches
and
we're
starting
with
the
home
page
from
the
responsive
home
page.
Is
it
okay
to
link
to
the
www
that
will
have
alternate
tag
pointing
to
identical
pages
on
the
mdot
domain,
and
those
pages
will
have
canonical
back
to
urls,
for
the
desktop
version
seems
kind
of
complicated
like
from
from
a
setup
point
of
view.
A
I
in
general,
a
kind
of
a
migration
from
an
mdot
version
to
a
responsive
version
is
something
that,
from
our
point
of
view,
what
happens
there
is
we
essentially
change
the
canonicals
from
the
mdot
versions
to
the
www
version,
so
it's
kind
of
like
a
a
site
migration
and
from
that
point
of
view,
it's
something
you
can
do
incrementally.
If
you
wanted
to,
you
can
also
do
it
all.
A
So
it's
kind
of
confusing,
probably
to
track
this
in
search.
Console,
but
if
you're
moving
to
a
responsive
setup,
then
like
the
destination
of
your
setup,
is
at
least
going
to
be
less
confusing.
A
So
from
from
my
point
of
view
here,
what
I
would
watch
out
for
is
that
you,
you
move
things
over
incrementally
if
you
prefer
to
do
it
incrementally
and
that
you
make
sure
that
all
of
your
internal
links
and
redirects
and
things
like
that
that
they're
updated
as
well
as
you
move
things
over.
So
if
you
move
the
home
page
over
then
make
sure
that
the
internal
links
go
to
your
new
home
page
and
if
you
have
structured
data
on
your
home
page
then
make
sure
that
applies
to
your
new
home
page
url
as
well.
A
A
So
kind
of
the
tracking
part
is
the
only
one
where
I'd
say
it's
probably
a
bit
confusing
to
follow
along,
but
moving
things
over.
It's
at
some
point.
It
just
makes
sense
and
it'll
all
be
a
lot
easier
when
you
have
a
responsive
design
where
you
just
have
one
url
for
the
piece
of
content,
are
floating
mobile
ads
on
amp,
always
going
to
be
non-compliant
for
core
web
vitals,
because
it
always
fails
to
pass
the
test
with
that
ad
type.
A
I
don't
know
I
I
haven't
looked
at
specific
ad
types
on
amp,
but
I
forgot
who
it
was
before,
who
asked
like
are
amp
pages
always
going
to
pass
core
web
vitals?
I
guess
this
is
one
example
where
they
don't
pass
core
web
vitals,
and
my
assumption
is
that
this
is
based
on
the
cls
score.
A
I
I
don't
know
like
this
specific
example
here,
but
my
assumption
is
it's
based
on
the
cls
which
is
based
on
how
things
move
around
on
the
page,
as
a
user
interacts
with
the
page
and
that's
something
where
we
we
do
have
some
changes
lined
up
in
regards
to
how
we
measure
cls.
There
was
just,
I
think,
this
week,
a
blog
post
on
that,
so
it
might
be
that
it'll
get
better
in
that
regard.
It
might
also
be
that
this
specific
type
of
ad
is
just
annoying
for
users,
and
it
does
perhaps
cause
bad
scores.
A
A
A
If
a
website
covers
both
ymyl,
so
your
money
or
your
life
topics,
as
well
as
non
ymyl
non-sensitive
topics
and
for
some
reason,
we're
unable
to
establish
e18,
so
kind
of
expertise,
authority,
trustworthiness
in
the
eyes
of
google
algorithms
does
the
rank
of
all
articles
on
the
website
get
hit,
including
the
non-ymyl
topics,
as
well
as
where
the
required
eat
score
is
relatively
low
to
rank
well
or
just
those
that
belong
to
the
ymyl
category?
A
It's
it's
really
hard
to
say,
so
we
don't
have
an
eat
score
so
kind
of
first
off.
So
it's
not
that
we
look
at
one
metric,
and
we
say
this
is
this:
is
the
score
for
the
authoritativeness
of
your
website?
Overall,
that's
kind
of
one
thing
on
the
side.
A
So,
regardless
of
anything
around
ymyl
or
eat,
or
anything.
If
you
have
this
mix
of
very
polar
opposites,
almost
with
regards
to
content,
then
I
would
assume
that
google's
algorithms
are
always
going
to
struggle
with
figuring
out
how
how
to
rank
your
website,
and
it
might
be
that
they
tip
over
and
say.
Oh,
this
is
actually
a
pretty
good
website
overall
and
everything
will
rank
better.
It
might
be
that
I
tip
over
and
say:
oh
actually,
there's
a
lot
of
really
trivial,
useless
stuff
on
this
website.
A
We
will
not
rank
it
better
and
it's
also
possible
that
we
can
figure
out
the
kind
of
the
the
clear
separation
between
those
two
areas
and
try
to
rank
them
individually,
but
that's
that's
not
guaranteed,
and
so
one
one
place
where
the
separation
is
often
a
little
bit
more
visible
is
when
it
comes
to
adult
content.
A
If
a
website
has
adult
content
and
kind
of
non-adult
content-
or
I
don't
know
like
more
general
content
and
if
we
can
recognize
that,
there's
a
clear
separation
between
those
two
areas
based
on
the
url
structure,
for
example,
if
you
have
a
subdomain
or
if
you
have
a
clear
subdirectory
for
a
specific
type
of
content,
then
it's
possible
that
we
can
learn
that
this
part
of
the
website
should
be
treated
like
this,
maybe
with
safe
search
and
the
other
part
is
not
treated
with
safe
search.
But
it's
not
guaranteed.
A
A
So
my
understanding
is,
if
you
have
a
review
blog
post,
that
would
essentially
be
what
what
this
algorithm
is
for
and
it's
less
a
matter
of.
Is
this
hosted
on
on
an
e-commerce
site,
or
is
it
hosted
on
a
random
blog,
but
rather
this
piece
of
content
is
a
review
and
based
on
that,
we
will
look
at
that
with
regards
to
more
higher
chances
of
showing
up
on
brand
searches.
A
A
Whether
or
not
that
means
we'll
have
more
of
you
showing
up
for
brand
queries
or
not.
I
don't
know
I.
I
can't
predict
that.
I
don't
think
anyone
really
at
google
can
predict
that
because
it
all
depends
quite
a
bit
on
how
it's
received
by
users
how
it's
received
by
by
site
owners
all
of
these
things.
A
At
our
website
we
have
100
white
labels
that
are
copies
of
the
main
site
and
they're
closed
off
by
x,
robots
tag
no
index
due
to
technical
limitations.
All
pages
have
meta
robots,
html
tags
such
as
index,
follow
over
the
course
of
last
week.
We
have
over
84
million
pages
added
in
search
console
as
excluded,
but
blocked
by
robots,
and
the
number
keeps
increasing
by
millions
wow.
A
Will
this
bring
any
negative
effects
for
the
site?
It
seems
that
the
x
robots
tag
is
not
being
respected,
even
though
documentation
clearly
states
that
it
should
take
precedence
over
the
robots
meta
tag.
What
should
we
do
to
stop
googlebot
from
endlessly
crawling
auto-generated
search
pages
yeah?
So
I
think
there
are
two
aspects
there
to
keep
in
mind.
A
A
So
in
particular,
we
have
to
first
crawl
the
page
in
order
to
see
the
null
index,
and
because
of
that,
we
we
end
up
crawling
a
lot
of
these
pages
just
to
see
oh
actually,
there's
a
no
index,
so
we
can
drop
it,
and
especially
in
the
beginning,
as
we
start
to
see
things
like
this
across
a
website,
we
will
probably
go
off
and
crawl
a
ton
of
content
and
see
that
it's
all
no
index
and
usually
what
happens
there
is
over
time
our
systems
realize
actually
crawling.
A
These
specific
url
patterns
leads
to
nothing
like
we
can't
index
the
content.
Therefore,
we
will
reduce
the
crawling
of
those
specific
url
patterns.
So
that's
something
that
kind
of
settles
down
on
its
own,
but
we
still
need
to
crawl
all
of
these
patterns.
First
and
that's
if,
if
kind
of
the
crawling
is,
is
a
problem
for
you,
then
on
the
one
hand,
you
can
use
robots
text
to
block
crawling
of
those
pages
completely.
A
That
means,
if
you
do
a
site
query
for
those
urls.
You
might
see
those
urls
shown
without
any
snippet,
but
they're
unlikely
to
rank
for
any
kind
of
normal
queries
that
you're
trying
to
target,
because
we
don't
have
any
content
for
those
urls
and
probably
we
have
one
version
of
the
content
already
in
our
index
from
your
main
site
and
we'd
be
able
to
rank
that
so
theoretically,
you'd
see
those
indexed
in
practice,
probably
not
so
that's
kind
of
one
approach
there.
A
You
can
set
that
in
search,
console
and
there's
a
third
thing
that
you
could
potentially
do
if
you're,
seeing
that
this
is
causing
serious
issues
across
your
site,
and
you
don't
want
to
just
generally
dial
back
the
crawling
overall
there's
a
reported
problem
with
googlebot
form
in
search
console
as
well,
where
you
can
report
specifics
of
crawling
issues
that
you're
running
into,
and
that
goes
directly
to
the
googlebot
team.
Who
can
take
a
look
at
that
and
see
if
they
need
to
tune
anything
on
our
side,
so
those
are
kind
of
the
the
approaches
there.
A
I
I
think
my
my
general
recommendation
would
be
to
focus
on
just
keeping
the
no
index
in
place
and
letting
it
settle
down.
But
if,
if
that's
kind
of
feasible
from
your
side,
that's
more
up
to
you.
A
I'm
building
a
new
website
for
client
in
a
suburb
of
a
large
metro
area
and
the
url
title
tags,
meta,
description,
etc.
Should
I
use
the
name
of
the
suburb
or
metro
area
they
draw
from
many
other
suburbs
and
the
city
itself.
I
know
you've
mentioned
we
should
not
do
separate
location
pages.
That's,
unfortunately,
a
lot
of
device
I'm
seeing
online.
A
So
if,
if
the
location
is
really
important
and
relevant
for
this
website,
I
would
definitely
mention
it
on
the
website
and
in
the
title
things
like
that.
One
one
thing
that
I've
always
seen
as
as
being
kind
of
useful
with
regards
to
titles
in
particular,
probably
also
with
the
snippet,
is
that
you
can
test
some
of
this
specifically
in
search
by
using
ads.
A
It's
not
that
I
I
want
to
recommend
you
run
ads
so
that
you
can
do
a
better
seo,
but
it's
more
that
when
you're
doing
this
kind
of
a
b
testing
with
regards
to
which
title
works
best,
which
snippet
works
best
with
ads,
you
can
just
quickly
swap
between
the
different
versions,
and
you
can
kind
of
see
the
results
of
that
fairly
quickly.
You
don't
need
to
spend
a
lot
of
money
on
ads
to
do
that.
A
A
Let's
see
I've
seen
issues
like
invalid
traffic,
that's
being
reported
by
adsense
and
kind
of
out
of
ideas
to
eliminate
the
bot
traffic.
I
don't
know
like
how
how
adsense
deals
with
that?
It's
it's
hard
to
say
so.
Some
I've
heard
some
people
block
individual
countries
because
they
see
a
lot
of
problematic
traffic
from
individual
countries.
A
Personally,
I
I
don't
really
like
that
approach,
because
switzerland
is
one
of
those
weird
countries
as
well,
and
people
tend
to
say.
Oh,
this
is
not
a
european
country.
I
will
block
it.
So
I
don't
like
it
kind
of
from
a
personal
point
of
view,
but
if
you're
seeing
significant
issues
with
traffic
from
an
individual
country,
then
maybe
that
makes
sense
from
a
search
point
of
view.
We
primarily
crawl
from
the
u.s.
A
So
that's
kind
of
the
search
specific
aspect
I
would
watch
out
for
there.
If
you
need
to
block
individual
countries
just
make
sure
that
that's
not
a
country
where
googlebot
is
crawling,
your
site
from
you
can
confirm
kind
of
googlebot
traffic
with
a
reverse
dns
lookup.
If
you
want
to
do
that,
but
essentially
like
for
most
websites,
we
would
crawl
from
the
us.
I
think
it's,
it's
very
rare
that
we
would
crawl
sites
from
other
locations
and
we
generally
don't
crawl
sites
from
multiple
locations.
A
So
it's
not
going
to
be
the
case
that
we
would
crawl
from
the
us
and
from
I
don't
know
singapore
or
some
random
other
country.
We
would
generally
pick
one
country
to
crawl
this
website
from
so
based
on
that.
The
important
part
for
search
is
really
that
you're,
not
blocking
users
from
the
country
where
googlebot
is
crawling
from
if
you're
blocking
them
from
other
countries,
that's
kind
of
up
to
you.
It
also
means
that
you
might
be
blocking
legitimate
users
from
those
countries,
so
I
wouldn't
just
randomly
do
that.
A
But
if
you're
seeing
significant
issues-
and
that
might
be
an
approach,
how
do
I
encourage
customers
to
write
reviews
more
particular
about
the
product?
I
don't
know,
that's
almost
more
of
a
marketing
question
I
feel
like.
I
don't
really
have
experience
to
help
answer
that,
let's
see
a
bunch
more
questions,
but
we're
kind
of
running
low
on
time.
So
maybe
I'll
just
switch
back
to
to
live
questions
from
you
all
and
pause
the
recording
once
once
the
hour
is
over.
A
N
A
N
I'm
good,
so
I
have
few
questions
related
to
recent
updates,
which
google
has
recently
announced
related
to
review
product
update
and
one
is
its
update
for
google
search
console
and
in
review
product
update.
May
I
know
what
will
be
its
positive
and
negative
impacts
like.
A
Yeah,
I
don't
know
how
it'll
affect
individual
websites,
so
it's
the.
I
think,
the
the
first
thing
there
is
we're
rolling
this
out
in
individual
countries
and
languages,
and
I
think
I
think
we
mentioned
we
rolled
it
out
in
the
u.s
already,
so
it's
not
live
everywhere
yet,
and
it
generally
focuses
on
websites
that
focus
on
review
type
content.
A
So
if,
if
your
website
doesn't
focus
on
that
kind
of
content,
then
I
wouldn't
necessarily
worry
about
it.
I
mean
the
the
questions
and
the
content
in
the
blog
post,
I
think,
are
still
relevant
to
all
kinds
of
websites
like
how
how
to
create
good
content
essentially,
but
it's
probably
less
going
to
affect
your
website.
If,
if
your
website
is
not
really
focused
on
review
type
content,.
N
Yes,
so
yes,
I
I
I
did
browsing
for
this
update,
I
I
have
seen
the
I
they
have
mentioned
like
if
we
got
insightful
reviews
and
we
got
the
like
full
and
the
content
reviews,
so
we
got
the
we
can
get.
The
benefits
by
this
update,
like
google,
will
help
in
promotion
of
the
reviews,
product
reviews.
It
will
help
in
this
scenario.
It
is,
is
it
true.
A
I
mean
it's
that
there
are
always
two
sides
with
the
these
kind
of
algorithms.
On
the
one
hand,
we
we
demote
some
things
when
we
think
that
they
they
don't
really
align
with
these
algorithms
and
then
essentially
what
happens
is
the
others
see
kind
of
the
rise,
so
it's
like.
If
we
we
lower
some
sites,
then
others
automatically
rise.
N
Okay,
so
so
one
more
question
related
to
gmb,
actually
recently,
google
has
updated.
We
can't
update
our
phone
number
and
call
to
action
there.
So
may
I
know,
is
there
an
impact
if
our
listing
app
in
google
search
results?
It
is
there
an
impact
on
list
on
our
listing,
ranking.
N
Because
has
recently
updated,
we
can't
update,
we
can't
update,
call
to
action
and
phone
number
in
that,
so.
A
N
A
I
don't
know,
I
don't
know
much
about
the
google,
my
business
side,
sorry,
okay,.
N
So
may
I
know
about
resig's
update
like
in
search
console
it.
It
is
not
live
right
now
it
is
not
coming
in
dashboard
section,
but
may
I
know
how
it
was
going
to
like
hurt.
The
websites
like
when
april
get
live.
A
A
A
So,
for
for
that,
it
should
be
in
the
performance
report.
When
you
select
the
filters
you
can
say
kind
of
include
or
exclude,
or
regular
expressions
for
things
like
queries.
N
But
so
what
are
the
benefits
of
this
update?
Because
earlier
also
we
were
filtering.
The
pages
queries
everything
we
were
filtering,
but
what
will?
What
are
the
additional
benefits
of
this
update?.
A
Oh
okay,
the
kind
of
the
the
value
there
is
that
you
can
easier.
Well,
I
don't
know
easier
it's
hard
to
say,
but
you
can
combine
different
things
together
in
one
kind
of
filter
setting
to
filter
things
out
a
little
bit
more
specific
to
to
what
you
actually
want.
A
So
with
regular
expressions
you
you
can
kind
of
build
a
construct
and
say
I
want
to
filter
all
pages
that
have
these
kind
of
urls
and
then
we
will
just
show
those
it's
not
that
you
have
more
information
in
in
search
console
it's
more!
If
you
want
to
look
at
a
specific
part,
then
you
can
use
this
to
look
at
just
that
part.
You
can
also
export
the
the
information
to
to
a
spreadsheet
and
there's
also
a
really
cool
plugin
that
connects
with
the
api
with
a
spreadsheet
and
then
in
a
spreadsheet.
A
N
Okay,
so
one
more
question:
it
is
related
to
core
vector
issues.
I
am
saying
a
daily.
I
I'm
doing
research
on
daily
business
and
I'm
seeing
core
web
adaption
recently
hit
our
website
and
it
is
going
to
badly
impact
our
website
if
we
are
facing.
N
We
are
going
through
these
issues
so
but
like
earlier
also,
I
have
asked
this
question
with
you
and
but
unless
I'm
never
getting
a
perfect
solution
for
this-
and
I
want
to
resolve
my
website
issues
for
like
we
are
facing
lots
of
core
vital
issues,
and
but
may
I
know
before
hitting
this
update,
how
it
is
going
to
hit
our
website
like
what
will
be
its
impact.
It
will
impact
our
ranking,
obviously,
and
apart
from
the
ranking
but
will
be
impacts
like
you
know,.
A
Yeah,
it's
it's
mostly
specific
to
the
ranking
and
it's
really
more
something
where,
when
we
see
that
results
are
kind
of
equal
or
very
similar,
then
we
can
use
these
these
kind
of
additional
metrics
to
swap
things
around
and
say
it's
like.
Oh,
we
have
five
pages
about
this
topic
and
they're
all
kind
of
similar.
A
Then
we
can
use
kind
of
the
core
web
vitals
and
say
oh,
but
this
page
kind
of
meets
the
thresholds
for
core
web
vitals.
Maybe
we
should
show
it
a
little
bit
higher.
It's
not
the
case
that
the
website
will
be
removed
from
search
or
anything
drastic
like
that.
It's
really
more
of
a
ranking
change,
especially
in
areas
where
we
think
the
relevance
is
kind
of
equivalent.
A
But
if
someone
is
searching
for
something
very
general-
and
you
have
a
page
that
is
just
as
good
as
a
competitor
and
your
page
is-
is
faster
or
meets
the
core
web
vitals
and
their
page.
Doesn't
then
that
for
us
is
a
sign
that
maybe
we
should
show
your
page,
because
it's
a
little
bit
better
user
experience
for
the
users
and
it's
very
similar
with
regards
to
relevance
with
the
other
pages.
A
Sure,
thank
you
so
much
all
right.
Let
me
pause
the
recording
here.
Thank
you
all
for
sticking
around
to
the
end,
thanks
for
submitting
questions
and
for
asking
so
many
live
questions
if,
if
you're
watching
this
on
on
youtube,
feel
free
to
join
us
in
one
of
the
future
episodes
as
well,
I
try
to
alternate
these
between
my
morning
and
my
afternoon
to
try
to
get
some
more
time
zones
but
see
if
there's
one
that
matches
you
and
come
and
join
us
at
some
point
in
the
future.